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Growth in the outdoors
The Outdoor Education New Zealand (ODENZ) cluster has been working since 2002 to develop this niche, and enrolments are rising from northern Europe.
ODENZ chief executive Ian Reedy says the participating schools from across the country are united by two things: passion for the outdoors, and awareness that joint marketing efforts are the way to go.
ODENZ is growing the international outdoor education business through a concerted multi-year campaign, with support funding from Education New Zealand. The aim is to end up a self-sustaining organisation with a regular ‘in-market’ presence in northern Europe.
In 2012 there were 184 international students recruited to outdoor ed programmes at participating schools. Figures for Term 1 2014 show an encouraging trend, with 20 percent growth against the same time in 2013. This year they come from Germany, Norway, Switzerland, Austria and Luxembourg.
The aims for 2014 and 2015 are to increase the number of schools in the cluster, and to increase the numbers of students on the ground – or the water, or high on the rockface…
ODENZ is one of several clusters supported by Education New Zealand. Others include independent schools, faith schools and regional groupings. Email us for more information about our support for clusters.
For information on the outdoor cluster, email info@outdoorednz.co.nz or see www.outdooreducation.co.nz.
Et4e registrations open
The impressive line-up of international speakers includes Frank Catalano of Intrinsic Strategy, who will bring a US-based view of edtech trends, and Hong Kong and Japan-based Allison Baum of Fresco Capital who will cover edtech investment in the high growth Asian region.
Of equally high calibre are the local speakers and panellists: Frances Valintine of The Mind Lab by Unitec will inspire delegates with her use of technology and global approach, and Education Perfect’s CEO and 2014 Internet Entrepreneur of the Year, Craig Smith, will contribute to the panel discussion on developing products and services in response to demand. Sharing tips on how to tackle export markets will be the focus for two panels made up of experienced exporters such as South Pacific Press, ADInstruments/Kura Cloud and more recent entrants to the world of exporting such as Kiwa Digital, as well as successful start-ups such as Boardingware.
The diverse and entrepreneurial edtech community is made of up education publishers, game developers, ICT companies and educationalists and the et4e conference provides great opportunities for making connections. Delegates are often on the lookout for new ideas and partners to collaborate with. An educational publisher who attended the first et4e conference in 2013 was inspired to form a new company with a game developer. In the space of two years, this has led to the launch and export of a new early childhood literacy product, Bud-E Reading.
Et4e is organised by Education New Zealand and Grow Wellington in recognition of the edtech sector’s growing contribution to export growth in international education. New Zealand’s high quality and innovative education system, combined with its entrepreneurial and creative culture, is the perfect ecosystem for the development of leading-edge edtech products and services. Huffington Post recently cited the Hamilton-based company, CodeAvengers, as one of its top ten online learning sites to watch in 2015. CodeAvengers founder Michael Walmsley Jr. will be a panellist at this year’s conference.
Educational Technology is an exciting and growing sector – it is currently worth $86 billion globally and is forecast to grow to $257 billion by 2017. Find out more about et4e 2015 and take advantage of the early bird tickets.
Putting us in their hearts and on their maps
Some 21 agents from Brazil, Colombia, South Korea and Saudi Arabia were treated to tours of New Zealand’s special places.
ENZ's regional and international teams organised the programmes and toured with the agents over May and June.
“The agents really enjoyed and appreciated the chance to learn about education in New Zealand, meet current international students and understand the distinctive regional offerings for students across all of New Zealand,” said Greg Scott, ENZ Regional Programme Manager.
The tours included stops in Taranaki, Nelson, Canterbury, Waiuku, Hamilton, Dunedin, Queenstown, Napier, Wellington and Auckland.
Each tour contained lots of interactive activities and emphasised education pathways and applied learning and creative technologies.
The potential benefit to raising the profile of a New Zealand education amongst all these markets is immense.
“The Korean agents indicated that their understanding has greatly increased of everything New Zealand has to offer,” said Tania Woodcock, International Market Manager, China, Korea and Japan.
“So far, the feedback from the participating agents has been extremely positive and genuine,” said Sarah Gauthier, Regional Project Manager.
“We ensured the agents enjoyed themselves and their time in New Zealand – so that they could speak authentically to prospective international students and their families about the value of a New Zealand education.”
ENZ was seeing lots of photos of New Zealand on the agents’ social media feeds and their agencies’ websites.
“This type of engagement with New Zealand post-famil is great,” said Sahinde Pala, Regional Project Manager. “It shows the impact we made on the agents, and their commitment to promoting New Zealand education.”
“We’d like to thank all the people, organisations and regional groups who supported these famils,” said Sarah.
“It was a true Team New Zealand effort. We appreciated the time everyone took to host us, meet with the agents, organise tours and ensure that relevant international students were available to speak to the agents in their own language.
“There’s nothing like hearing why New Zealand is such a great place to be a student than from real international students. By speaking about their study, lifestyle and work opportunities, the tours were really brought to life.”
For more information contact Sarah Gauthier, Regional Project Manager, sarah.gauthier@enz.govt.nz
Grow your business with the Skills Lab
At the heart of the Skills Lab is project-based learning. These projects are designed to give you top tips and advice that you can consume in bite-size pieces. The Skills Lab also allows you to post your own comments and share your top tips so we can develop a professional community.
Collaboration at the heart
The Skills Lab was born of industry feedback. In the 2015 Industry Survey, you expressed a desire for more professional development support, and in particular asked for online support in order for you to access content at a time and location that suits you.
We’ve since co-developed the Skills Lab with multiple groups of industry representatives, having taken into account your advice on the structure and features of the website, as well as on key content areas. We’re already working on a range of refinements that you’ve suggested, including on individual projects and website functionality.
Helping grow your business
The Skills Lab is already proving useful. Robbie Pickford, International Director of Takapuna Grammar School, told The PIE News at the New Zealand International Education Conference that the Skills Lab helped her institution learn about new markets.
“I’ve been in the industry for a long time and there hasn’t been that go-to place that I could get intel about the market, the country or the culture. The Skills Lab also encourages industry collaboration, with users able to upload their own information and expertise. There’ll be more and more information available for the sector. It keeps us growing and thinking towards the future,” Pickford said.
Kirstyn Mawdsley, Director International of St Hilda’s Collegiate School, also told The PIE News that the Skills Lab would be of particular benefit to New Zealand’s regional and smaller providers.
“We don’t have the same budget available as bigger programmes, and often we’re working in very small departments. Trying to keep up to date with everything and find professional development opportunities is quite complicated. The Skills Lab helps with that and also alleviates the distance barrier,” she said.
Content examples from the Skills Lab

But wait, there’s more!
The current version of the Skills Lab is just the beginning. We’ll continue to roll out new content, so stay tuned for more case studies and international education-specific content over the coming months. We’re planning more detailed and useful projects that will help you in your specific organisational context.
We’ll also be partnering with individual industry experts to bring you case studies and projects based on their successes. If you have suggestions on content, or would like to offer some of your expertise and contribute to a case study or project, please email us at skillslab@enz.govt.nz.
Sign up and participate
You can access the Skills Lab at skillslab.enz.govt.nz or from the ENZ website.
Make sure you watch the introductory video to learn how you can use this exciting new tool.
Note that only approved New Zealand education providers are able to access the Skills Lab and its content.
If you are experiencing any difficulty in signing up to the Skills Lab, please email skillslab@enz.govt.nz.
Asia comes to Marsden School
With funding from the Asia New Zealand Foundation, Marsden Head of Humanities, Fiona Crawford, organised a full day of activities for students, with the aim to increase their cultural awareness and educate them on a region with increasing ties to New Zealand.
"We want our students to thrive and contribute towards putting New Zealand on the map, so it is our responsibility to equip them for their future relationships with Asia," Crawford said.
Marsden students dressed up for Experience Asia Day.

The day included a range of activities and sessions that represented 11 Asian countries, starting off with a Tai Chi session in the gym, and ending with an inter-house KPop (Korean Pop) dance competition. In between, students broke into groups to take part in Judo, Kung Fu and Bollywood dance classes, sushi, dumpling and curry making, language learning and haiku writing, as well as origami, henna painting, sari dressing, lantern making, calligraphy, kite making – and much more.
“The students really enjoyed themselves, but also gained valuable insights into the many Asian cultures on show. Many commented on how fun it was, and hope to do it again next year,” Crawford said.
Amanda Cundy, a former Marsden student who went on the school’s first exchange to China back in 2010, stopped by Asia Day to share her experience with students. She spoke about the impact that Chinese studies had on her life, and the importance of understanding other cultures in an increasingly globalised world.
Marsden students tried their hand at sushi making, Diwali art and calligraphy.
Advertising opportunity in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the New Zealand Embassy in Tokyo and ENZ.
“With the Rugby World Cup held in Japan for the first time this year, New Zealand will have an increased presence and visibility in the public,” said Misa.
“This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, KBunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 22 March 2019.
For further details on the guidebook and pricing for regional groups, download the proposal here.
For individual providers, download the proposal here.
Register for NZIEC 2019
Click here to register, or find out more at www.nziec.co.nz.
NZIEC 2019 centres on the theme of ‘Navigating our changing world’. As our education system is reshaped over the coming decade, as international competition continues to intensify, and learner behaviour and technology rapidly evolves, how can we create a distinctive, competitive and valuable education proposition?
We’ll explore some ideas with our keynote speakers Dr Lisa Coleman, Guy Ryan and Chris Gallavin.
Dr Lisa Coleman
Dr Lisa Coleman is New York University’s Senior Vice President for Global Inclusion and Strategic Innovation, and Chief Diversity Officer, working to promote and build inclusion, diversity and equity initiatives. She previously held a similar role at Harvard University.
Dr Coleman has spent more than 20 years exploring global inclusion, diversity, innovation and technology. She sits on many national and international boards and is the recipient of numerous awards, recognitions, and honours for excellence in teaching and leadership.
Dr Coleman is known to be a dynamic speaker and we look forward to hearing her challenge our thinking on everything from unconscious bias to the benefits of workforce diversity.
Guy Ryan
Guy is an Edmund Hillary Fellow, was awarded Young New Zealander of the Year in 2015, was a finalist for Most Inspiring Person in the NZ Innovator Awards and has served on boards and strategic groups for business and government. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
As the founder and CEO of Inspiring Stories, Guy has built an impressive track record of programmes and partnerships, supporting more than 7,000 young New Zealanders to build their entrepreneurship and leadership capability.
Chris Gallavin
Professor Chris Gallavin is Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University. Before joining Massey, Chris was Dean of the Faculty of Law at the University of Canterbury.
As an internationally recognised thought leader on tertiary education, Chris has a Master’s in tertiary management and governance from Melbourne University and has published in the area of university reform.
In 2018, Chris became an Eisenhower Fellow for New Zealand. His project, ‘The Global University 2.0’ looked at reshaping tertiary education to solve the problems of humanity.
Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:
Education New Zealand welcomes new Board member
Daniel was appointed to the Board on 13 December 2019 by Minister of Education Chris Hipkins.
ENZ Board Chair Steve Maharey says the Board is delighted to welcome him to Education New Zealand.
“Daniel comes to us from the school sector with a wide knowledge of education, experience in governance and a passion for international education. We are looking forward to his contribution at what is a challenging and exciting time,” Steve says.
Daniel began his career as a music teacher in Auckland. He has been the principal at Nayland College since 2015, where he has overseen a transformational shift in the school’s pedagogy and learning environment. His work was recognised at the 2019 Prime Minister’s Education Excellence Awards, when the school was selected as one of four national finalists in the ‘Excellence in Leading’ category. The awards panel credited the school for initiating a “values-based learning revolution”.
Under Daniel’s leadership at Nayland College, international student enrolment has increased by 40 percent. In 2020, the school will host 80 students from around the globe.
Alongside his role at Nayland College, Daniel is also the lead principal and governance chairperson for the Top of the South Trades Academy. In his spare time, he is an accomplished brass musician, playing trombone in a variety of musical groups around Nelson and serving as president of Nelson City Brass.
Registrations open for ENZ Market Update Webinar – China
ENZ's team in China has organised an industry webinar to introduce new team members, and offer local market updates and insights from external experts, including one of China’s largest education agencies.
The team will share information around the initiatives they are progressing in-market and opportunities for New Zealand institutions to be involved.
This is a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff and hear from Chinese education agents.
ENZ Market Update Webinar – China
When: Monday 28 September 2020, 3pm New Zealand time/10am Beijing time
Please register at the link below:
https://enz.zoom.us/webinar/register/WN_m2v3xniOTz2eNp7j6tN_Qw
And email any questions you’d like covered in the webinar to the ENZ China team at china@enz.govt.nz.