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Market insights from Japanese media
The journalists represented a range of Japanese news media with audiences of various interests, ages and social groups:
- Sachiko Habu, Editor-in-Chief of Nikkei DUAL, a digital magazine for working parents
- Ryo Fujii, Deputy Editor of CNET Japan, focused on technology and innovation news
- Yuko Okumura, a freelance journalist for Glolea!, promoting study abroad for Japanese students.
The journalists visited secondary schools, English language schools, early childhood education (ECE) providers and government agencies involved in technology-focused start-ups.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said New Zealand’s approach to education was considered very forward-thinking in Japan.
“They realised that education in New Zealand is not about only acquiring knowledge, which is still the case in Japan, but about what one can do with the knowledge in dealing with the uncertainties that come with the accelerated globalisation and digitisation in society.”
New Zealand’s world-first education ranking for instilling future skills resonated with the journalists, as did the Government’s push to enable innovation in the private sector, its tertiary qualifications framework for ITPs, and unique ECE curriculum.
Government-led initiatives such as CreativeHQ were very attractive to the journalists as well.
“In Japan, it’s usually the private sector that drives innovation so seeing a government-led initiative in New Zealand really made an impression,” said Misa.
The journalists were interested that some New Zealand schools offered the International Baccalaureate (IB), which could be a pathway to tertiary study options in Japan, New Zealand, US and the UK.
“IB is a hot topic in Japan at the moment, with the Japanese government promoting international education and introducing international curricula such as the IB diploma to Japanese schools,” said Misa.
The journalists enjoy a Kiwi classic - hokey pokey ice cream.

The topic of Japanese parents bringing their pre-school children to an English-speaking country like New Zealand for a short-term immersion – the ‘barefeet study abroad’ experience, as one journalist put it – was also of interest. The journalists appreciated the “unique learning environment” offered by the New Zealand ECEs they visited.
“They were impressed to see children immersed in nature while learning how to be independent and resilient,” said Misa.
New Zealand’s high quality of life, healthy work-life balance and the flexibility of “work from home” also made a good impression.
Explore women’s leadership journeys at NZIEC
In a Q&A format, the lunchtime session will see panellists sharing lessons on what they have learned during their career pathways to senior leadership positions, including the challenges they have faced and the opportunities they have created and seized. They will also aim to impart strategies for other women to follow in their steps.
The panel is supported by the Global Leadership League (GLL), an organisation focussed on advancing women’s leadership skills, knowledge and connection in international education.
Dawn Hewitt, Director, Global Groups (Australasia) for the GLL, says that regardless of their professional positions and experience, women in the industry have lots to offer.
“The GLL is underpinned by the notion that when women support each other, incredible things happen. Whatever your goal, the GLL is focused on helping everyone rise to their potential.”
One of the panellists, Ainslie Moore, Deputy Director Operations at the University of Auckland, says one the topics they’ll discuss is the importance of supportive networks.
“Every major decision on ‘where to next’ in my career was informed by the support of a network of strong women in international education.
“One of the ambitions of the GLL is to give the next generation of women in international education access to a network of peers and senior women; not just for career progression, but also for sharing knowledge to bring more balance to work and life.”
Panel chair and ENZ’s Regional Director for Europe and the Americas, Lisa Futschek, says that in addition to engaging with the panellists, attendees will have the opportunity to connect with fellow delegates before and after the lunch.
“We hope attendees will leave inspired and equipped with a range of strategies and approaches to support women leaders in our industry – now and in the future,” says Lisa.
Attendance at this panel is not restricted to women. Indeed, men are encouraged to attend to hear more about the experiences of women within our industry and learn approaches and strategies that can support women leaders.
Numbers for the lunch panel are restricted to 100 places. Details on how you can confirm your place will be advised to conference delegates separately.
With only a handful of spots left remaining for NZIEC 2018, register today at www.nziec.co.nz.
ISANA NZ workshops to support International Student Wellbeing
ISANA NZ is offering a range of professional development and community engagement workshops that are aligned to deliver on the goals of the International Student Wellbeing Strategy.
The workshops are being offered in Auckland, Palmerston North, Tauranga, Wellington, Nelson, Christchurch and Dunedin.
The workshop topics are focused on helping education providers and local community groups to engage better with international students in order to enhance international student wellbeing.
Topics for this year’s workshops include:
- Enhancing international student engagement with local communities
- Resources for pastoral care
- Building cultural intelligence and skills
- Mental health
- Ensuring everyday wellbeing
- Tools to support students through cultural and academic transitions
Each set of workshops will also include updates from government agencies, including MBIE (Immigration NZ) and NZQA.
Click here for more details and to register for the events.
International Education Strategy 2018 - 30 launched
“The New Zealand Government sees a strong future for international education in New Zealand,” said Mr Hipkins.
“My vision, is for international education to contribute to a strong, sustainable, high-quality education system with a vibrant international focus, and globally connected students, workers and education providers.”
The International Education Strategy was developed by Government in consultation with international education stakeholders including education providers, international and domestic students, peak bodies and community groups.
“The new Strategy marks a shift in emphasis from the 2011 Leadership Statement,” said Mr Hipkins.
“In line with this Government’s commitment to measure success and wellbeing more broadly, you will see a stronger focus on social and cultural outcomes for New Zealand alongside the economic benefits.”
The International Education Strategy sets out three goals and key actions for government agencies to give effect to the Strategy, as well as measures and indicators for success.
ENZ General Manager Stakeholders and Communications, John Goulter, and Ministry of Education Senior Manager International Education Policy, Kate West, shared more detail about the Strategy as part of a Government update later in the day.
“The Strategy goals include achieving sustainable growth and delivering an excellent education and student experience,” said John.
“Developing global citizens – people who can study, work and live across cultural and national boundaries – is also a priority. This relates to students visiting New Zealand but also domestic students benefiting from an international component to their education, onshore or offshore.”
The International Education Strategy launch followed the announcement of new post-study work rights for international students, by Minister of Immigration Hon Iain Lees-Galloway, on Wednesday.
Designed to support the vision of the new strategy, the changes reflect a focus on high-quality education, and a clear pathway to residency for those with the skills and qualifications needed in New Zealand.
The International Education Strategy 2018-2030 is available on this link.
Watch what delegates at NZIEC had to say about the new International Education Strategy 2018-2030 below.
Five reasons to study abroad
She has recently returned from a five-month exchange at National Taiwan University in Taipei where she studied law and Chinese language.
“During my exchange, I built deep relationships with people from all corners of the globe, experienced new things and connected with the Chinese language.
“I wondered why more people didn’t choose to go on a university exchange?”
Excuse 1: “It’s too expensive”
The main costs for an exchange are flights, visas and vaccines (if required), accommodation, transport and food – and most people would already be paying those last three costs in New Zealand anyway.
Of course, cost really depends on where you choose to go but in some parts of Asia, these costs can be much cheaper than New Zealand. That was certainly the case for me in Taiwan: my rent was $100 NZD per week, food was $3-$8 NZD per meal and buses and trains were still cheaper than in New Zealand.
If keeping costs low is important for you, scholarships will be your saving grace. Seek out scholarships that are available from your university, host universities, community groups, embassies and government.
You should also remember that StudyLink payments will continue as normal and you do not accrue interest while studying overseas.
Excuse 2: “I don’t speak a second language.”
There are three ways around this.
- Learn a new language at your host institution. My university in Taipei offered a very good Chinese language programme and I had lessons two hours a day, three times a week. Everything I learned in class I used in everyday life, and now I have the confidence to look after myself in Taiwan speaking only Chinese.
- If language class is not an option, it doesn’t matter. I was surprised at the number of students studying in Taiwan without knowing any Chinese. They managed to look after themselves, though could only spend time with people who spoke their own language, and struggled ordering food off Chinese menus!
- If you’re still not confident about learning another language, look at study options in an English-speaking country – studying in North America and English-speaking parts of Europe means you won’t have any issues with language.
"Being an international student is a chance to live in a new country, meet new people, try different food and explore new places every weekend. If not now, when?"
Mabel at Kelingking Beach in Nusa Penida, an island of Bali, Indonesia.

Excuse 3: “I don’t have time in my degree to go.”
Like most things in life, an exchange requires some planning in advance but no one will make this happen but yourself. If you want to go, you need to be proactive in finding out when the best time is during your degree, what prerequisites you need to complete before you go and which overseas universities offer your degree. It is that simple.
Excuse 4: “It’s too much to organise.”
The process may vary depending on where you go, but for me, there were only seven tasks I needed to organise for my exchange.
1. RESEARCH countries you are interested in and universities that offer your degree (Most institutions have partnerships with overseas universities, so start there) as well as accommodation options.
2. APPLY through your institution (or direct to the overseas institution if required).
3. CONFIRM your offer of study at the university when received.
4. PURCHASE flights, insurance and visa (if required) and accommodation.
5. SIGN UP for courses at your host university online.
6. ASK the university any questions you may have.
7. GO ABROAD!
Excuse 5: “It is out of my comfort zone”
Being an international student is a chance to live in a new country, meet new people, try different food and explore new places every weekend. You are most mobile when you are young, with fewer work and family obligations. This is the time for you to do something for yourself, be independent and learn more about the world you live in. If not now, when?
Mabel visited Teapot Mountain, two hours way from Taipei city by bus.
Advertising opportunity in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the New Zealand Embassy in Tokyo and ENZ.
“With the Rugby World Cup held in Japan for the first time this year, New Zealand will have an increased presence and visibility in the public,” said Misa.
“This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, KBunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 22 March 2019.
For further details on the guidebook and pricing for regional groups, download the proposal here.
For individual providers, download the proposal here.
New Zealand commended for inclusivity and humanity at APAIE
A New Zealand delegation featuring all eight universities attended APAIE 2019 as part of a planned strategy to build New Zealand’s presence ahead of the 2021 conference which will be hosted in Auckland.
The 2019 conference, themed “Diversity and inclusivity in higher education”, attracted more than 2,500 delegates between 25-29 March.
Discussions centred around the role that international education could play to enable disparate cultures and communities to embrace diversity and difference.
This theme had particular resonance in the wake of the Christchurch terrorist attack, and New Zealand’s response earned high praise from University of Oxford-educated Her Majesty The Permaisuri (Queen Consort) of Johor, Raja Zarith Sofiah Binti Almarhum Sultan Idris. (Johor is a state in the south of the Malay Peninsula and shares maritime borders with Singapore and Indonesia.)
In her opening address of the conference, Raja Zarith Sofiah said: “While we at this conference speak about diversity and inclusivity as part of academic discussions and presentations, the New Zealand Prime Minister, Jacinda Ardern, and all New Zealanders, from students to biker groups, have shown what inclusivity truly means when it is more than just words and promises, but are acts of great kindness, acceptance and humanity.

“Indeed, the way that the schools and universities there showed their respect and empathy prove – beyond mere words – that the breadth and depth of diversity and inclusivity transcends all levels, giving everyone equal opportunities at being heard and being understood,” said Her Majesty.
New Zealand’s 2021 conference theme is “Innovation for sustainable futures” and will focus on building links between APAIE and universities in the South Pacific region.
With 2,500 – 3,000 delegates and at least 300 exhibition booths, it is expected to be the largest international education event to be held in New Zealand to date. It will be held in Auckland at the New Zealand International Conference Centre (NZICC), which is currently under construction.
“Over the next couple of years, ENZ will work with the New Zealand sector to build our presence at the APAIE conference British Columbia in 2020, so that the 2021 conference delivers for our education providers and showcases the best of our international education sector to the world” said Grant McPherson, ENZ Chief Executive.
Global conference puts spotlight on student employability
More than 300 delegates from 35-plus countries will attend the conference, which is designed for new and experienced practitioners of academic work placement and experiential education.
This will be the first time the conference is held in Australia or New Zealand.
“We see the conference as an important opportunity to broaden our national conversation about employability for both domestic and international students,” said Brett Berquist, University of Auckland Director International.
“Employability is a key driver for international students choosing New Zealand. It’s also important for the growing number of Kiwis who are starting their ‘OE’ (overseas experience) during their university study.
“The GIC is a place for us to think about international mobility and the importance of employability outcomes for all students – as well as to network and learn from each other.”
A number of New Zealand tertiary providers are participating as well as hosting post-conference partnership visits.
Auckland Tourism, Events and Economic Development (ATEED) is the city sponsor for the conference and is moderating a New Zealand employer panel debate “Working with international students”.
ENZ is the country sponsor and will present new research, “Employer Perceptions of Hiring International Graduates”.
“We know that students want to have strong employability prospects after they graduate, whether they are back home, staying in New Zealand for some post-study work or in a third country,” said John Goulter, ENZ Acting Chief Executive.
The conference will cover an introductory track for those new to the field as well as latest research and trends, ideas for scaling up delivery and models for working with internship providers.
Among the presentations are topics on: “International Exposure at Home and Abroad: Employability gains through internships”; “The Connection Catalyst: Virtual internships for wider access to cultural fluency and employability”; and “Emerging Internship Destinations: Keys for developing employers’ most desired skills in recent graduates”.
“The GIC plays an integral part in exploring past, present and future trends,” said Brett.
“This year we have an important focus on the employability needs of international students, both in their country of study as well as supporting their return to their home market. This is a particularly important theme for New Zealand and Australian education providers.”
The conference will be held at the Owen G. Glenn Building, and receptions will be held at the Fale Pasifika, Auckland Town Hall, and the Auckland War Memorial Museum.
Founded in 1999, previous GIC conferences have been held in the US, Singapore, Ireland, Canada, Mexico, South Korea, Germany, and the Netherlands.
Registrations are currently open. For the full GIC programme see here: http://globalinternshipconference.org
Register for NZIEC 2019
Click here to register, or find out more at www.nziec.co.nz.
NZIEC 2019 centres on the theme of ‘Navigating our changing world’. As our education system is reshaped over the coming decade, as international competition continues to intensify, and learner behaviour and technology rapidly evolves, how can we create a distinctive, competitive and valuable education proposition?
We’ll explore some ideas with our keynote speakers Dr Lisa Coleman, Guy Ryan and Chris Gallavin.
Dr Lisa Coleman
Dr Lisa Coleman is New York University’s Senior Vice President for Global Inclusion and Strategic Innovation, and Chief Diversity Officer, working to promote and build inclusion, diversity and equity initiatives. She previously held a similar role at Harvard University.
Dr Coleman has spent more than 20 years exploring global inclusion, diversity, innovation and technology. She sits on many national and international boards and is the recipient of numerous awards, recognitions, and honours for excellence in teaching and leadership.
Dr Coleman is known to be a dynamic speaker and we look forward to hearing her challenge our thinking on everything from unconscious bias to the benefits of workforce diversity.
Guy Ryan
Guy is an Edmund Hillary Fellow, was awarded Young New Zealander of the Year in 2015, was a finalist for Most Inspiring Person in the NZ Innovator Awards and has served on boards and strategic groups for business and government. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
As the founder and CEO of Inspiring Stories, Guy has built an impressive track record of programmes and partnerships, supporting more than 7,000 young New Zealanders to build their entrepreneurship and leadership capability.
Chris Gallavin
Professor Chris Gallavin is Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University. Before joining Massey, Chris was Dean of the Faculty of Law at the University of Canterbury.
As an internationally recognised thought leader on tertiary education, Chris has a Master’s in tertiary management and governance from Melbourne University and has published in the area of university reform.
In 2018, Chris became an Eisenhower Fellow for New Zealand. His project, ‘The Global University 2.0’ looked at reshaping tertiary education to solve the problems of humanity.
Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code: