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What’s new on The Brand Lab this month?
The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education.
Orientation images and vox pop videos
ENZ visited one of our local university campuses over orientation to find out how new international students were enjoying their first days of study in New Zealand.
We asked students to answer three questions about their experience so far. You can find these videos on the Brand Lab by searching “Vox pops”. Or share the videos directly from our Facebook page by following the links below.
- How do you feel starting your New Zealand study journey?
- What’s been your biggest challenge in New Zealand so far?
- Why did you choose to study in New Zealand?
To find the images from this shoot, go to the Brand Lab and search for “Orientation”.
Future Proof video
The Economist Intelligence Unit ranked New Zealand #1 in the world for preparing students for the future. ENZ’s Future Proof Yourself video features international alumni sharing how their New Zealand education helped to prepare them for the future. The video has been very popular across our social media channels and has been viewed more than 30 million times.
Register for the Brand Lab
It is quick and easy to register for the Brand Lab. Simply go to www.thebrandlab.enz.govt.nz and complete the registration form.
If you haven’t visited the Brand Lab in a while, please note that we migrated to a new website mid-way through 2017. The new Brand Lab is much easier to use with improved search functionality. If you haven’t used the new site yet, you will have to register again.
SIEBA’s 2018 hui is close to sell-out
With 320 registered delegates, the second annual SIEBA hui on 17-18 May at Te Papa in Wellington is fully booked on day one, with places still available for the dinner and day two.
The hui will feature 40 presenters from across the New Zealand school sector as well as a range of external experts.
Author and television host Nigel Latta is this year’s keynote speaker.
The hui is open to principals, international directors and managers, international deans, administrators and homestay co-ordinators of SIEBA member schools.
Jennifer Kirkham, SIEBA Professional Learning & Development Operations Manager, who is managing the hui, said it was “very pleasing” to see the hui generate such strong interest across the sector.
“It shows how SIEBA is continuing to grow in value to its member schools, government agencies and to wider industry.
“The hui offers a wide range of seminars focused on building cultural competency, the student experience and running an international student business, which will appeal to the variety of delegates attending the hui.”
The hui includes sessions on meaningful cross-cultural interaction that enrich the experience of all students, mental health and wellbeing needs of international students, and helping schools grow their international student programmes through effective strategic planning, marketing and budgeting, she said.
“It's also a wonderful opportunity to celebrate the sector’s success, with five International Education Leadership Awards being presented during the conference dinner,” Kirkham said.
Richard Kyle, ENZ’s Business Development Manager, said ENZ’s relationship with SIEBA, as the school sector peak body for international education, has proven to be a very important government-industry partnership that continues to drive capability, quality and efficiency to the sector.
“SIEBA also provides advice and advocacy for its members and the wider sector along with other sector peak bodies on themes such as school-to-tertiary education pathways, which help ensure a thriving sector and sustainable growth for industry,” Kyle said.
Registrations for day two (18 May) of the 2018 SIEBA Hui can be completed on this link.
ENZ’s Connect seminar series returns in 2018
The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.
ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar.
“We want to offer practical support to our industry," Mr McPherson said.
“To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”
Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.
“ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.
The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:
Thursday 14 June
0900 - 1130
Friday 15 June
Dunedin Public Art Gallery
1300 - 1530
Monday 18 June
0900 - 1130
Tuesday 19 June
Te Wharewaka o Poneke
0900 - 1130
Wednesday 20 June
Sport and Rugby Institute
1300 - 1530
Thursday 21 June
0900 - 1130
Thursday 21 June
1300 - 1530
Registration details can be found here. Light refreshments will be served.
Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.
NZIEC 2018 nearing capacity
New Zealand International Education Conference and Expo (NZIEC) are selling like hotcakes and a sell-out crowd is expected.
We also have a broad array of partners joining us for this year’s event.
Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and translation service.
Meanwhile, Southern Cross Travel Insurance will showcase its affordable travel insurance options for international students and their families, including for students moving into the local workforce.
Other partners joining us at conference are:
- IDP IELTS Australia offers IELTS testing in New Zealand and around the world. IDP has more than 80 offices in over 25 countries to assist the placement of international students in education institutions.
- QS Intelligence Unit appears at NZIEC to showcase its expertise as a trusted source of global higher education intelligence to inform institutional decision-making. QS provides high-quality intelligence, distinctive evaluation tools and transformational insight.
“We thank our Premium Partners and Partners for their support of our industry’s annual hui,” says Grant McPherson, ENZ Chief Executive.
“We encourage conference delegates to connect with them in the Expo Hall during conference.”
Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz
ENZ workshops in September
Workshop 1: Students’ view from their window travelling along the digital freeway
Technology is changing the way education providers engage with potential students. Placing you in the driver’s seat on the digital freeway, you will experience first-hand what international students see as they race toward their destination. As with any road trip, there are detours, attractions and temptations that can change the direction.
This workshop will use a segmentation model to identify what tools are available and what skills are required, and give examples of how education providers, at various stages of digital maturity, can leverage them for success.
Target audience: Participants involved in international strategy, marketing, recruitment and admissions.
- Identify how your organisation is segmented and what tools are appropriate
- Gain exposure to example initiatives that best-practice providers have used to improve their student recruitment efficiency
- Connect with other practitioners about their experiences and identify opportunities for further exploration.
Workshop 2: Beyond the great firewall: social media in China
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through.
This workshop will empower participants to get beyond the great firewall and embrace digital and social media platforms in China. It will showcase best practice case studies and how best to engage prospective students.
Target audience: Marketing and recruitment professionals and student services staff. It is best suited to those who already have some knowledge of Chinese social media.
- Learn how to incorporate Chinese social media into your wider recruitment strategy
- Gain an understanding of the financial input required
- Learn how to integrate your campaigns with agents.
These workshops will be available in:
Christchurch – 11 September 2018
Venue: ChristchurchNZ, Level 3, 101 Cashel Street
Wellington – 12 September 2018
Venue: ENZ, Level 5 Lambton House, 160 Lambton Quay
Auckland – 13 September 2018
Venue: ATEED, Level 8, 139 Quay St, Auckland
Workshop 1 will run in the mornings from 9am-12:30pm, followed by Workshop 2 from 1:30pm- 5:00pm.
The registration fee for a single workshop is $375, or you can register for both workshops for $500.
These workshops follow a series of well-reviewed workshops delivered by HECG across New Zealand earlier this year.
Feedback from previous HECG workshops:
"This is the most useful workshop I have attended in a long time. I will be able to take back a lot of ideas that can be applied at my institution. Very keen to delve deeper into some of the topics further. Great presenters!"
Register now by clicking here.
If you have any questions, please contact email@example.com
Register for China vocational education forum
The forum brings together government agencies, and industry and education leaders in technical and vocational education from New Zealand and China.
The aim is for all those involved to share their experiences in developing training institutions, strengthen collaboration between the two countries, and plan the development of model programmes in the sector.
This is the 6th forum which has been held annually in either China or New Zealand under the auspices of the China-New Zealand Vocational Education and Training Model Programme.
With at least 52 senior leaders from higher vocational education institutions in China set to attend, ENZ Regional Director China & North Asia, Adele Bryant, says the event is a unique opportunity for New Zealand vocational and technical education leaders to demonstrate how their institutions are fostering critical and creative thinking in students.
“With ‘The Entrepreneurial Institution’ theme, this year’s forum is a great platform to showcase New Zealand’s strengths in encouraging innovation and entrepreneurship,” Adele said.
“It’s a fantastic opportunity to share ideas, network and form relationships with leaders from China at a time when they are increasingly looking to New Zealand for solutions.”
A range of leaders in vocational education in New Zealand – from CEOs and International Directors to anyone involved in developing innovation and entrepreneurship strategies at vocational training institutions – are invited to present at the forum.
Registration is limited to 50 delegates from New Zealand, with early bird registrations closing 31 August.
For more information and to register for the symposium, click here.
Are you making the most of IntelliLab?
ENZ’s Intelligence Manager Andrew McPhee encourages all New Zealand education providers working in international education to make the most of this resource.
“International education professionals want to be as informed as possible before making important decisions – IntelliLab should be your go-to source,” he says.
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments such as the recent downturn in new Chinese students, to help industry make informed decisions.
“It also includes exclusive content – while the summary dashboards and most infographics are available for anyone to download, the reports and insights are only available to registered New Zealand government officials and international education providers.
“The interactive numbers tools in particular are popular with users, such as TED (The Enrolments Data), as it enables providers to analyse student numbers over the past five years by their key markets, sectors, and region,” Andrew says.
Christchurch NZ Programme Manager Bree Loverich says the data from IntelliLab is a key source of support for the work she does at a regional level.
“We are increasingly asked to provide data insights at a moments’ notice for various stakeholders and to support business cases for our student visitor activities, major events, talent attraction and retention.
“The support and quality of data provided by ENZ’s intelligence team is outstanding. They have always provided quality insights and analysis to support our efforts to make informed decisions and projects that benefit industry and the student body.
“They have also made it possible for me to articulate the value of the industry to key influencers in the region. It’s a service that the region has come to trust and we could not be successful without it.”
Recently added publications include:
- Monthly visa summaries and the interactive visa tool updates
- New Zealand Education system at a glance (OECD and MOE updates)
- Regional student number data cubes
- Economist Intelligence Unit country, region, and city reports
- 2018 Student numbers interactive tool
- 2018 Enrolments by level and field (SDR providers only)
- Market update webinars
- Viet Nam schools sector implementation plan
- China market trends -FSV decline report
Soon to be added publications will include:
- 2018 valuation of international education delivered in New Zealand
- 2018 valuation of education exports from New Zealand
- Valuation infographics
- Regional infographics
- Sector factsheets
- Market factsheets
You can access the IntelliLab registration page here.
ENZ strengthens role in Indonesia
Desiree Lee has been appointed as ENZ Market Manager responsible for Indonesia, in addition to Malaysia and the Philippines.
Naluri Bella Watti has been appointed to the position of ENZ Programme Manager, Indonesia, and will begin with ENZ in the Jakarta office from Monday 17 June. Naluri will be responsible for developing and delivering ENZ’s in-market activities, having formerly worked in a marketing strategy role for British Council Indonesia.
ENZ’s Regional Manager East Asia, Ben Burrowes, said these appointments align with ENZ’s strategic direction to bolster in-market representation for ENZ’s priority markets, with at least two representatives now covering the South East Asian markets.
“Indonesia remains an important market for ENZ with a wide range of business opportunities across the country. We’re very pleased to now have additional senior resourcing and with a busy activity calendar ahead, we look forward to working alongside our institution partners to deliver the right results.”
The annual ENZ Fair is the next large event on ENZ’s Indonesia activity calendar and will be held in Jakarta on Sunday 28 July. An agent seminar will also be held the following day on Monday 29 July.
For more information and to register for the events, click here. Please note that the second round of institution registration closes on Monday 13 May.
Kiwi students encouraged to join leadership summit
The Summit, now in its third year, is aimed at senior high school and first-year tertiary students. It is designed to celebrate the close relationship between sister cities in New Zealand and China by empowering the next generation of global citizens and leaders.
From 13 – 19 July, the students will take part in workshops and work on projects about global citizenship, social responsibility, leadership and more while in residence at St Andrew’s College. The Chinese delegation will then visit Queenstown and Dunedin while hosted by Taieri College, showcasing our southern cities over four days.
Last year’s Summit was awarded Best Youth Project 2018 by Sister Cities New Zealand.
After previously running in the sister cities of Auckland and Qingdao, this year’s event will be hosted by Christchurch, sister city of Wuhan, and has been acknowledged as an official youth event for the China-New Zealand Year of Tourism.
Further details and a registration form can be requested from firstname.lastname@example.org
Are you ready for NZIEC 2019?
With a packed breakout programme, outstanding keynote speakers and the return of Miriama Kamo at the helm, the 2019 NZIEC is not to be missed.
What’s on offer at NZIEC 2019?
This year centres on Navigating our changing world and how New Zealand has the opportunity to stand out as one of the most innovative players in the global international education industry.
The full programme is now available. Among the featured highlights are the following sessions.
- Inspirational keynote speaker and founder of Inspiring Stories, Guy Ryan will kick things off by discussing how we can Navigate the needs of future learners. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
- The topic of Resilience and mental wellness in under-represented international students will be explored by Marcela Lapertosa and Huong Diep. They will look at the issues that affect international students while discussing strategies and providing tools to foster resilience in a culturally appropriate manner.
- We will harness the power of the ANZAC spirit by having a look at ANZAC perspectives: strategies, leading indicators and busting international education myths in Australia and New Zealand. This session will ask attendees to compare what’s the same and what’s unique for New Zealand and will challenge them to think about what this means for decisions in our sector.
- It’s time for New Zealand to take a bolder approach to our education brand positioning. In the session I am New. Repositioning the New Zealand Education brand for success, Paul Irwin, ENZ General Manager Partnerships & Marketing, and Kaylee Butters, ENZ Director Brand and Design, will launch a new long-term brand platform for New Zealand that focuses on a high value audience, redefines what a quality education means and is grounded in New Zealand’s unique strengths, both as a country and as an education system. This session will also cover what this could mean for your international marketing.
- As part of our celebration of Japan as the NZIEC Country of Honour, we welcome guest speakers from Tokyo Metropolitan Board of Education and Atsugi City Board of Education. We look forward to presenting a renewed, strategic partnership with Japan to provide new business opportunities for New Zealand providers. We will also look at ways to foster meaningful connections between New Zealand and Japan through a wide range of exchange activities with students and teachers from the two countries.
- Dan Smidt (ENZ), Andrew Galloway and Pii-Tuulia Nikula bring together a range of perspectives and experiences to discuss effective monitoring of education agents; best approaches and potential benefits.
- On day two, keynote speakers, Dr Lisa Coleman, Chief Diversity Officer of New York University, will explore a world of diversity, while Professor Chris Gallivan of Massey University will finish the conference by giving a not-to-be missed exploration of navigating education transformation.
Places are selling fast!
Places are selling fast. With nearly half of all places already sold we’re not expecting the remaining places to be around for much longer.
If you’re thinking of attending, you need to get in quick to avoid disappointment and missing out on the international education event of the year.
The 28th New Zealand International Education Conference and Expo (NZIEC) will be held at SkyCity Convention Centre in Auckland on Wednesday 7 and Thursday 8 August. Find out more about NZIEC at www.nziec.co.nz
BPO Intelligence has returned as the conference’s lead partner for the sixth year running, while The PIE News returns as the media partner.