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  • What do Kiwis think about international education?

    Our sector’s successful future requires the public and other stakeholders to know about, and value, international education.

    ENZ Director Student Experience & Global Citizens, Sahinde Pala, says the research shows us international education is not front of mind for most New Zealanders.

    “However, when the benefits of international education were explained to the research participants, most were really onboard. They were also surprised they hadn’t heard it being talked about publicly and in the media.”

    Participants responded extremely positively to the fact international students spend in their community, including to help create jobs across many sectors.

    Sahinde says the research showed it is vital that communications broaden the conversation. This means sharing stories about the rich full breadth of other international education benefits New Zealanders care about now including, global citizenship, cultural diversity, tourism, and the fact education is a way to share our innovative ways of thinking, learning and living to benefit the world.

    Great fresh insights into how to communicate with Kiwis

    Sahinde notes this research gives us the first understanding of the ‘profiles’ of New Zealanders regarding international education – promoters, passives and detractors – and how to share communications that will increase public support.

    Encouragingly, half of the NZ population are in the promoter group, with a further 47% in the passive group, and only 3% in the detractor group.

    “The greatest social licence gains can be made through the ‘promoter’ group which makes up half of Kiwis. These people either know about international education or they fit a profile of having experiences or attributes that mean they are interested in New Zealand’s place in the world and cultural connectivity. The really great news is promoters will talk to others about international education if they hear it being discussed, and in a way that is meaningful to them.

    “This is the task for all of us across the international education system,” she says.

    The research also shows that two-thirds of New Zealanders are supportive of students coming into the country in 2021. “This is helpful to understand as we want to ensure those who have stayed and those who come this year receive the manaakitanga Think New promises them,” Sahinde says.

    Putting the research findings to work and next steps

    Using the insights from this research, ENZ is developing a communications toolkit, including ‘right fit’ messaging, for those in the international education system to use in their own public and stakeholder communications. This is scheduled for release in May.

    The toolkit will sit alongside this research, and ENZ’s new regular The Insight Story publication, which provides international education data and insight, as social licence tools to help increase awareness and support for international education.

    ENZ is also increasing its own communications to help increase awareness of what international education is, where it is going under the Recovery Plan and NZIES and ultimately, how it benefits students, New Zealand and our global relationships.

    ENZ will continue research to understand perceptions and support for international education, including to look at ways of getting real time insights into public sentiment and support.

    Read all about it! 

    The report is now on IntelliLab​. 

  • School support on the way

    Mary Camp, ENZ’s Business Development Manager dedicated to the schools sector, says schools can expect to see these activities rolling out over the coming months.

    Mary is also chair of the Schools Sector Reference Group. She says that “with 596 schools hosting international students, and no peak body, consultation is a challenge.

    “So we have set up a Schools Sector Reference Group, to create a channel for consultation with the sector.”

    The group provides advice and guidance to ENZ on initiatives planned for the schools sector. The group includes representatives from eight regions. It will meet 3-4 times each year.

    ENZ’s schools sector initiatives include:

    • An exemplar school website showing best practice to attract international students

    • Marketing material focussing on New Zealand’s competitive edge, with room for regions and schools to insert their own details

    • A website review service to help schools maximise the results from their websites (conditions will apply)

    • Case studies of schools showing good practice in export education.

    Further initiatives off the block will include:

    • A professional development programme for International Directors and/or Principals

    • A marketing self-review tool

    • Research into primary and intermediates schools’ decline in numbers.

  • Where education meets technology, cyber-romance blooms

    Among the attendees was a group of New Zealand edtech companies and educators. Representatives of Massey University and Linewize joined the New Zealand Technology Industry Association (NZTech) Chief Executive, Graeme Muller, and Education New Zealand (ENZ) Business Development Manager, Adele Bryant, at the event.  

    “NZTech formed the EdtechNZ Association last year so it was fantastic to offer members the chance to scope one of the biggest edtech events in the world,” said Graeme.  

    Altogether about 20 New Zealand delegates were in Denver which provided the opportunity to learn about global edtech trends, meet prospective partners and scope the possibility of exhibiting at the associated Expo usauin the future.     

    “The conference featured an amazing array of professional learning and collaborative networking opportunities while the expo hall showcased a wide range of edtech tools and solutions,” said Adele.

    Attendees could choose from more than 1,000 sessions in a variety of formats to support all learning styles.

    “The passion of teachers for using edtech tools to engage, manage and extend learners was evident from the start and suggests that the future for edtech in the classroom is bright.

    “A key take away was that educators were looking to spend more time engaging with students and less on developing their own resources, so easy-to-use and educationally sound tools which met learner needs were sought,” said Adele.

    “Supplying that technology is big business. The global edtech sector is estimated to be worth over $100 billion and Kiwi companies are keen to raise their international profile and provide solutions to meet that growing global demand.”

    Kiwi edtech success story Hapara (a cloud-based instructional management system for educational institutions) provided the New Zealand delegation a welcome opportunity to meet and network at a ‘Kiwi Hour’ onsite at the conference.  Among the group were Auckland-based edtech companies, Kami and Booktrack as well as Core Education and Network for Learning. Representatives of the Manaiakalani Trust delivered a Visible Learning session on the programme. 

    The NZTech-led group also attended a breakfast session on the role of schools and edtech companies in professional learning. The group reconnected there with Karen Billings, Vice President of the Education Technology Industry Network (ETIN) of the Software Information and Industry Association (SIIA) who was a speaker at ENZ’s first edtech for export (‘et4e’) conference. 

  • ICL Education Group wins at 2016 Export New Zealand awards

    ICL won the award for Endace Services Exporter of the Year 2016. This award recognises excellence in building extraordinary and sustainable export growth, working in the areas of ICT, tourism, education and consultancy services.

    “I would like to salute the dedication and focus of the 100 ICL staff who have achieved this award, and of whom we are immensely proud.  We are particularly honoured that the judges have highlighted the ethics and professionalism of our Group, principles which we believe ultimately underwrite our success,” says Ewen Mackenzie-Bowie, Chairman of ICL Education Group.

    The award is one of seven categories, which have been held annually since 2009 to inspire New Zealand exporters to expand their businesses and grow internationally.

    ICL Education Group includes ICL Graduate Business School, Auckland English Academy, Bridge International College and New Horizon College.

    The judges were impressed with ICL’s approach to marketing, with a broad spread of target markets, and the introduction of new courses to meet identified demand, particularly at a post-graduate level. 

    It was clearly evident that ICL is a strong contributor to New Zealand’s success in continuing to attract fee-paying international students.  ICL’s research culture and policy of employing and retaining highly qualified staff was also seen as a positive factor. 

  • Recognising Manaaki and Prime Minister Scholarship Programme milestones

    ENZ took over operational management of the Manaaki New Zealand Scholarships Programme (MNZSP) from the Ministry of Foreign Affairs and Trade on 1 November 2022. The MNZSP is a key pillar of New Zealand’s International Development Cooperation commitments (formerly New Zealand Aid) and is the Government’s single-largest investment in international scholarships. The programme has a 70-year history and approximately 1,100 scholarships are awarded each year, to scholars from 112 developing nations. 

    Manaaki Scholarships Manager Julia Moore says the first 12 months has had a dual focus on bringing enhancements to the programme and ensuring it has a seamless transition into ENZ for scholars and providers.  

    “ENZ is working closely with tertiary education providers to understand their needs, build relationships and identify areas for improvement. As part of this mahi, we recently brought together providers for the first ENZ run Tertiary Education Providers workshop. It was a great opportunity for all parties to come together, track progress in the past year and plan for the future” she says. 

    ENZ is also working jointly with providers to bring the programme forward after disruptions that took place as a result of COVID-19 border closures, including clearing a pipeline of scholars who had been selected pre or during the pandemic and had been unable to start their programmes in New Zealand. 

    A suite of branded digital collateral and assets has also been developed for partners in the Manaaki Programme with easy-to-use tools and assets for their marketing efforts, which they can find on ENZ’s BrandLab.  

    Find out more about Manaaki New Zealand Scholarships Programme by visiting the website.  

    Prime Minister’s Scholarships 

    In April 2022 ENZ was delighted to award group Prime Minister’s Scholarships for Asia and Latin America (PMSA/PMSLA) to Māori whānau trusts for the first time in the 10-year history of the scheme. This is part of a wider programme of work to ensure the scholarship programme delivers on our Te Tiriti obligations and is more accessible to all New Zealanders over the age of 18. 

    The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries.  The scholarship offers flexible funding to support both short and long-term programmes including study exchange, internships, postgraduate study, and language programmes.  

    The Erana Kaunga Tuhura Whānau Trust was one of the 2022 group scholarship recipients. The group travelled to Indonesia to learn about sustainable living systems and building techniques, they produced a video to capture their time there. 

    Director Scholarships Carla Rey Vasquez says she’s humbled to see the video the trust put together.  

    “It is a great demonstration of how ENZ is effectively partnering with whānau Māori to achieve global citizenship outcomes and transform the way that international education delivers with and for Māori” she says. 

    ENZ is eager to continue partnering with iwi, marae and whānau groups to raise Māori participation in the Prime Minister’s Scholarship programme. The next round of Prime Minister’s Scholarships will open for group applications at the start of next year.   

    Find out more about the programme and sign up for updates by visiting the Prime Minister’s Scholarships website.  

     

  • International study experience in Brazil excites scholarship recipients

    A group of 15 students from the universities of Auckland and Waikato have recently returned to New Zealand after a month’s study in Brazil focusing on history and rights of indigenous people.  

    The students are group recipients of the Prime Minister’s Scholarship for Latin America, which promotes international study opportunities for New Zealanders. 

    The group’s itinerary included lectures and field trips around Brazil, including Brasília, São Paulo, the largest city in the southern hemisphere; and Ubatuba, a beautiful, coastal city that joins the Atlantic Forest to the ocean. 

    Students had the opportunity to meet local indigenous communities such as the Guarani and share their experiences and stories of Aotearoa New Zealand. They discovered the challenges and difficulties faced by indigenous people in Brazil, as well as the richness of their ways of life, music and handicrafts, as well as their connection to their spiritual world. 

    One of the highlights for the students was their visit to the recently opened Museum of Indigenous Cultures in São Paulo, which offered them a glimpse of the contemporary expression of Brazilian indigenous art, with diverse manifestations such as photography, hip-hop and art installations with social protest. 

    Members of the Museum of Indigenous Cultures perform a traditional song for visiting students from New Zealand. 

    The ENZ team in Brazil closely followed the journey of the scholarship recipients across the country.

    ENZ’s Senior Market Development Manager – Brazil, Bruna de Natale said the students’ visit was a wonderful opportunity that has further grown the rich, cultural, and academic connections between Brazil and New Zealand.  

    “We were pleased to see how deeply the students immersed themselves in learning about history and indigenous rights in Brazil and make connections with indigenous communities in the country. It’s amazing to see the Prime Minister’s Scholarships for Latin America enable this rich exchange of ideas and knowledge between New Zealand and Brazil,” de Natale said. 

    The four-week visit ended in Brasília, where the students synthesised their learning in Brazil by presenting original projects that promote the connection between the indigenous cultures of Brazil and Aotearoa New Zealand.  

    The students’ insights are also captured on video that can be viewed here on LinkedIn. 

  • Are you making the most of IntelliLab?

    ENZ’s Intelligence Manager Andrew McPhee encourages all New Zealand education providers working in international education to make the most of this resource.

    “International education professionals want to be as informed as possible before making important decisions – IntelliLab should be your go-to source,” he says.

    IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments such as the recent downturn in new Chinese students, to help industry make informed decisions.

    “It also includes exclusive content – while the summary dashboards and most infographics are available for anyone to download, the reports and insights are only available to registered New Zealand government officials and international education providers.

    “The interactive numbers tools in particular are popular with users, such as TED (The Enrolments Data), as it enables providers to analyse student numbers over the past five years by their key markets, sectors, and region,” Andrew says.

    Christchurch NZ Programme Manager Bree Loverich says the data from IntelliLab is a key source of support for the work she does at a regional level.

    “We are increasingly asked to provide data insights at a moments’ notice for various stakeholders and to support business cases for our student visitor activities, major events, talent attraction and retention.

    “The support and quality of data provided by ENZ’s intelligence team is outstanding. They have always provided quality insights and analysis to support our efforts to make informed decisions and projects that benefit industry and the student body.

    “They have also made it possible for me to articulate the value of the industry to key influencers in the region. It’s a service that the region has come to trust and we could not be successful without it.”

    Recently added publications include:

    • Monthly visa summaries and the interactive visa tool updates
    • New Zealand Education system at a glance (OECD and MOE updates)
    • Regional student number data cubes
    • Economist Intelligence Unit country, region, and city reports
    • 2018 Student numbers interactive tool
    • 2018 Enrolments by level and field (SDR providers only)
    • Market update webinars
    • Viet Nam schools sector implementation plan
    • China market trends -FSV decline report 

    Soon to be added publications will include:

    • 2018 valuation of international education delivered in New Zealand
    • 2018 valuation of education exports from New Zealand
    • Valuation infographics
    • Regional infographics
    • Sector factsheets
    • Market factsheets

    You can access the IntelliLab registration page here.

  • Symposium on offshore delivery, Wellington, Thursday 9 June

    Do you deliver education products and services offshore? Are you considering venturing in to this aspect of international education and want to know more? Then come along to a one-day symposium in Wellington on Thursday 9 June to explore the opportunities, challenges and value offshore delivery presents.

    Jointly hosted by Education New Zealand and Victoria University of Wellington, the symposium will be an opportunity to learn from local and international presenters about their experiences, and engage and share with colleagues in this specialised field. The programme will cover critical success factors, sustainable and collaborative models, quality assurance, explore markets and partners, and consider an online future.

    Offshore delivery is a broad church, and includes the delivery of education through offshore campuses or partners, or via online courses.

    Global opportunities for offshore education delivery abound, and a good number of New Zealand institutions and businesses are committed to developing their offshore ventures, especially in markets and niches where New Zealand is well-regarded. 

    In spite of this, it is estimated that only 3 percent of international students enrolled at New Zealand institutions are offshore, compared to 30 percent for Australia and over 50 percent for the UK.

    If you are interested in coming along to the symposium please contact Business Development Manager Adele Bryant for a programme and registration details at: adele.bryant@enz.govt.nz or phone (04) 830 0810. 

  • NZIEC 2018 nearing capacity

    New Zealand International Education Conference and Expo (NZIEC) are selling like hotcakes and a sell-out crowd is expected.

    We also have a broad array of partners joining us for this year’s event.

    ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand / OKNZ will be joining NZIEC as our Premium Partners.

    Vodafone is offering connectivity packages for international students that includes bonus data and calling offers as well as a greeting and translation service.

    Meanwhile, Southern Cross Travel Insurance will showcase its affordable travel insurance options for international students and their families, including for students moving into the local workforce.

    Other partners joining us at conference are:

    • IDP IELTS Australia offers IELTS testing in New Zealand and around the world. IDP has more than 80 offices in over 25 countries to assist the placement of international students in education institutions.
    • QS Intelligence Unit appears at NZIEC to showcase its expertise as a trusted source of global higher education intelligence to inform institutional decision-making. QS provides high-quality intelligence, distinctive evaluation tools and transformational insight.

    “We thank our Premium Partners and Partners for their support of our industry’s annual hui,” says Grant McPherson, ENZ Chief Executive.

    “We encourage conference delegates to connect with them in the Expo Hall during conference.” 

    Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz  

  • Budget update 2013

    Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.

    Broadly, Education New Zealand will invest the funding in:

    • Broadening and intensifying our marketing activities in tier one and two target markets

    • Offering increased support to New Zealand international education providers and businesses to achieve greater growth.

    • Deepening our engagement with overseas education institutions and governments

    • Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.

    “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

    Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.

    Read the Minister’s press release

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