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Pulling in for a roadmap pit stop
More than 200 participants from all sectors met across five centres to discuss where we are on the roadmap journey, what’s changed, and where we go next.
The Strategic Roadmaps were developed in 2014 following extensive discussion and workshops to create a roadmap, or strategic plan, to achieve the 2025 goals for the international education industry.
“It was good to reconvene and recognise the significant achievements of the past year, as well as look out to future challenges and consider what they could mean for the strategic choices that were identified in 2014,” says Greg Scott, ENZ Business Development Manager.
“All 2014 strategic choices were put on the table to revisit and reconsider, and we’re working through the wealth of feedback industry gave us.”
Feedback shows that diversifying markets, balancing growth across New Zealand, as well as strengthening cross-sector collaboration and pathways, continuing market-led product development, and growing capability are common top priorities.
More detail on the reprioritised strategic choices by sector will be available in early 2016.
Clive Jones, ENZ General Manager Business Development, says the pit stops showed a bright outlook: “Over 85% of participants indicated that they are more optimistic about their international education business than a year earlier, which is a good way to begin a new year.”
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Pathway visa announced
This is great news for our industry and one of the priority actions identified in the international education industry strategic roadmap developed in 2014.
The pathway student visa will allow international students to undertake up to three consecutive programmes of study with selected education providers on a single visa that is valid for up to five years. A pathway programme can be offered by a single provider, or by a group of providers. For example, a student could obtain a pathway visa to study for three consecutive years at a school, or obtain a visa to undertake a year of study at an English language institution, progress to a year-long foundation programme, and follow that with a three-year degree programme.
Over 500 primary, secondary and tertiary institutions have been invited to participate in the 18 month pilot on the basis that they have a student visa application approval rate of 90 percent or higher for the 2014/15 financial year. A list of participating New Zealand education providers is available on the Immigration New Zealand (INZ) website.
The 18 month pilot period started on 7 December and will enable INZ to evaluate pilot outcomes, such as student transition rates from the first to the second programme of study and how well the arrangements between education providers are working.
Find out more about the key conditions and features of the pathway visa on the Immigration New Zealand website here.
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Indian student success stories in the news
You can read summaries of the stories below, and follow the link to read the article in The Hindu. To read the Woman’s Weekly article, you’ll need to get hold of a copy of the magazine itself.
ENZ is keen to facilitate more of this sort of coverage at home and abroad, so please send your ideas for such stories to media@enz.govt.nz.
INDIA: Design in New Zealand
Aniket Ujjainkar, an Indian international student was profiled last week in a leading Indian newspaper, The Hindu, which has a daily circulation of more than 1.3 million. Anikat recently secured his dream job as a Creature Assistant Technical Director at Weta Digital. He credits his success to the practical, hands on teaching approach he experienced at Media Design School where he studied towards a Bachelor of Art and Design degree. Film and animation studies are niche courses that New Zealand has particular expertise in. Animation is an emerging market in India with good job prospects and is gaining popularity with students. It is through profile pieces like this that we are raising awareness about New Zealand’s offering in this area. One of New Zealand’s strengths is our focus on work-ready graduates and this first-hand student account powerfully demonstrates how students can apply their skills from study to the workforce. ENZ first met with Aniket when Media Design School kindly hosted an Indian journalist as part of ENZ’s media familiarisation programme.
NEW ZEALAND: Everest record breakers – Southland Sisters’ Double Joy
This month ten recipients of the Indian New Zealand Sports Scholarships completed their year-long scholarships at New Zealand institutions. Tashi and Nungshi Malik studied a graduate diploma in sport and recreation at the Southern Institute of Technology in Invercargill and were featured in the 23 November issue of the New Zealand Woman’s Weekly magazine. In April the twins became the youngest in the world to complete the “Explorers Grand Slam” – having reached the North and South pole as well as climbing the seven highest peaks of the world including Mount Everest. They also champion women’s rights, using their mountaineering as a metaphor to demonstrate that women can achieve to the same heights as their male counterparts. The article highlights New Zealand’s reputation as a peaceful destination with friendly people and a great outdoor lifestyle.
After meeting the group of scholarship students. ENZ saw the human interest aspect in the twins’ story and contacted the magazine. Telling the story of international students and their contribution to New Zealand is a priority for ENZ.
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Rugby and English language-the competitive edge for Brazilian athletes
Canterbury welcomed three male Brazilian rugby players in March this year for a five month period as part of a pilot Game On English programme. This is a partnership between English New Zealand and Education New Zealand (ENZ), provided by Christchurch College of English Limited (CCEL) and the Canterbury Rugby Union, with the support of the Brazilian Rugby Union and Christchurch Educated.” The programme combines daily language classes with high performance rugby training.
The three students have been enrolled at the Crusaders International High Performance Unit’s Elite Programme and at CCEL College of English. They all have represented their country as part of the U19 Brazilian National Team. The players have immersed themselves in Kiwi culture including staying with local host families arranged by CCEL, and they have travelled around the South Island during their free time. The boys have had the opportunity to be coached by current All Blacks coaching staff including Mike Cron. They have also trained with some of the Canterbury Crusader Academy players!
“The way people welcomed me here when I first arrived was overwhelming. Everybody here is so friendly, so welcoming, always caring about my wellbeing – my host family, my teachers at CCEL, and in the Crusaders. Everyone is really amazing. This made me feel part of the place. I never felt disconnected or isolated, which made me adapt and fit in really easily.
“Coming to the rugby nation sounded just perfect to me: studying and improving my English in a full immersion programme, which you can only get in an English speaking country. The opportunity to live in a developed country where it is safe, clean and people are so friendly and polite, stay in the Canterbury region home to some of the top rugby players in New Zealand and in the world is amazing. To get to travel through the South Island of New Zealand, with its beautiful landscape, clear skies, the Southern Alps was wonderful. I can’t think of a better place for this”
Bruno Araujo 19, who played for Brazil’s national U19 team and currently plays at Jacarei Rugby, Sao Paulo State, Brazil.
In 2008 the Canterbury Rugby Football Union (CRFU) established an International High Performance Unit (IHPU). The CRFU has a long and proud history since it was established as the first Union in New Zealand in 1879. In 2012 Canterbury won their fifth consecutive provincial titles – no team has ever won five titles in a row since the launch of the competition in1976. The IHPU’s purpose is to offer select players, coaches, and support staff an opportunity to visit the inner workings of the organisation in one of the world’s most beautiful and rugby fanatical countries. It includes five alumni players who participated in the 2015 Rugby World Cup. The Crusaders coaching staff have nurtured and developed many past and current All Blacks including the previous captain Richie McCaw, Kieran Read and Dan Carter.
You never know you might see these Brazilian students representing their country at the next Olympics.
Click here to find out more.
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Audience welcomed by kapa haka-NAFSA
This year the conference took place in Denver, Colorado and through Education New Zealand’s (ENZ) stepped-up investment in the conference, an increased profile of New Zealand education opportunities was evident throughout the week.
ENZ’s platinum sponsorship of this year’s conference provided New Zealand with a speaking slot for the New Zealand Ambassador to the US, Tim Groser, at the beginning of the opening plenary session, a 10-minute performance by Te Tini a Maui, a kapa haka group from Vancouver during the opening plenary, and the screening of a video about New Zealand education at all plenary sessions throughout the conference.
Other sponsorship benefits included the inclusion of flyers in the conference satchels and digital tote bags of the approximately 10,000 registrants, banner advertising in the online conference programme, and the opportunity to showcase New Zealand culture and education opportunities on the expo hall soundstage.
The ENZ-sponsored opening plenary was a very proud moment for all New Zealand representatives, and NAFSA organisers said it would be a hard opening act to follow. A great kapa haka display prefaced by a heart-felt speech by the group leader about the importance of education and people, welcomed over 6,500 delegates into the conference theatre. Ambassador Groser’s speech had the audience in turns cheering (a thinly-veiled reference to Trump) and gasping (domestic fees for international PhD students in New Zealand).
The increased New Zealand profile throughout the Expo was notable to New Zealand representatives and delegates alike. “NAFSA 2016 may well go down as the Kiwi NAFSA,” said Jason Cushen, Deputy Director International at the University of Otago. “Our booth was widely admired, the New Zealand function on the Tuesday evening was the talk of the conference, the kapa haka performances were show-stoppers and Ambassador Groser's address was well received. As an institution, the University of Otago, couldn't have been happier with how the week went.”
ENZ will be a platinum sponsor of NAFSA 2017. If you are interested in discussing opportunities to attend next year’s conference, which will take place in Los Angeles at the end of May next year, please contact Amy Rutherford, Director of Education, North America.
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Consultation on ENZRA and ENZ’s agent work
Clive Jones, General Manager Business Development, ENZ says the 2015 review of ENZRA undertaken by external consultants found significant shortcomings in the ENZRA programme.
“Education agents continue to make a significant contribution to the success of international education in New Zealand, and the ENZRA review also recommended ways for ENZ to better support education providers and education agents to be successful. We have been exploring all recommendations throughout our consultations.”
As part of our consultation, ENZ now invites organisations active in New Zealand’s education industry to complete a 10-15 minute survey by Thursday 30 June 2016.
“The survey results will help us identify the products and services we should be offering education agents and education providers to best support the recruitment of quality international students for New Zealand,” says Clive.
Depending on what ENZ hears through consultations, and the amount of analysis and development needed, it’s likely ENZ will announce the next steps in its work regarding agents later this this year.
- Complete the online survey for industry and education providers
- Complete the online survey for education agents
Please complete this survey by Thursday 5pm New Zealand time 30 June 2016.
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ICL Education Group wins at 2016 Export New Zealand awards
ICL won the award for Endace Services Exporter of the Year 2016. This award recognises excellence in building extraordinary and sustainable export growth, working in the areas of ICT, tourism, education and consultancy services.
“I would like to salute the dedication and focus of the 100 ICL staff who have achieved this award, and of whom we are immensely proud. We are particularly honoured that the judges have highlighted the ethics and professionalism of our Group, principles which we believe ultimately underwrite our success,” says Ewen Mackenzie-Bowie, Chairman of ICL Education Group.
The award is one of seven categories, which have been held annually since 2009 to inspire New Zealand exporters to expand their businesses and grow internationally.
ICL Education Group includes ICL Graduate Business School, Auckland English Academy, Bridge International College and New Horizon College.
The judges were impressed with ICL’s approach to marketing, with a broad spread of target markets, and the introduction of new courses to meet identified demand, particularly at a post-graduate level.
It was clearly evident that ICL is a strong contributor to New Zealand’s success in continuing to attract fee-paying international students. ICL’s research culture and policy of employing and retaining highly qualified staff was also seen as a positive factor.
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Prime Minister’s Scholarships extended to Latin America
The scholarships will mean more young Kiwis are exposed to Latin American countries and cultures, and this will strengthen New Zealand’s ability to engage with key Latin American trading partners in the future.
The Prime Minister’s Scholarships for Latin America (PMSLA) will complement the successful Prime Minister’s Scholarships for Asia initiative. Under that programme 751 scholarships for Kiwi students to study in Asia have been awarded since it was implemented in 2013.
The expanded scholarships programme will strengthen international linkages with an area of the world which is becoming increasingly important for New Zealand trade and business. Latin American and Asian destinations are all just one direct flight away, making them more accessible and easier to work with.
The scholarships are part of the $761.4 million ‘Innovative New Zealand’ budget package, $43.5 million of that is to develop stronger international connections for tertiary students. This includes the introduction of the PMSLA, the expansion of the Prime Minister’s Scholarships for Asia and the introduction of three Centres of Asia Pacific Excellence at universities.
Nominations for the first round of the PMSLA will open on 1 September 2016 and will be awarded in November 2016. The scholarships will be administered by Education New Zealand. More information about the scholarships can be found here.
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Koreans land safely into New Zealand schools
They are in New Zealand for an eight-week programme that includes English language provision. The programme is a direct result of the Free Trade Agreement signed in December 2015 between New Zealand and South Korea.
Peter Bull, ENZ General Manager International, said the Korean students are the children of farming or fishing families, and are all high performing students.
“The opportunity to study in New Zealand and to represent their family, school and Korea in this inaugural year of the scholarship scheme saw students go through a selection criteria that whittled down over 2,000 applications to the 150 selected.”
ENZ partnered closely with the Schools International Education Business Association (SIEBA) to implement the scholarship scheme in New Zealand through its member schools, and to help manage the logistics involved in coordinating such a large group of students at once.
Peter paid tribute to SIEBA for also delivering orientations in the three regions to ensure that the transition into New Zealand life was as seamless as possible for the Korean visitors.
A highlight of the orientation programme occurred at Canterbury’s Pudding Hill Lodge, near Methven. The students were welcomed with a waiata from some talented Mount Hutt College students. This was followed by a very warm welcome from Tertiary Education, Skills and Employment Minister Steven Joyce that was then reciprocated by the Korean students.
The other welcome ceremonies were held at St Paul’s Collegiate School in Hamilton, which was attended by the Korean Ambassador, and President of EPIS, the Korean agency responsible for the implementation of the programme, and at Garin College in Nelson.
As agreed under the KNZFTA, 450 students will be granted scholarships to study in New Zealand over three years.
The arrival of the students has made the headlines in the local press. Here are just some of the stories which have been published so far.
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NZ education features in Malaysia newspaper
“New Zealand offers one of the top-ranked education systems in the world,” said Jane Goh, Education New Zealand (ENZ) Marketing and Strategic Relations Manager in Kuala Lumpur.
“Unfortunately, the strengths of the New Zealand education system go relatively unrecognised or have low awareness in Malaysia, especially compared with its growing popularity in China and India.”
Jane said this represents a significant opportunity in Malaysia for institutions prepared to invest time and effort into student recruitment and partnership development. She called Malaysia “a promising but largely untapped” market.
“Malaysia is not only a vibrant market for recruiting international students but it is a popular international studying destination for Asian students and students from Islamic countries.”
Jane said there needed to be a consistent, industry-wide strategic approach taken to the Malaysia market to highlight New Zealand education quality.
“We decided to invest in a promotional project that included a series of key messages about New Zealand education, current students and alumni stories, as well as an overall picture of studying and living experience in New Zealand.”
ENZ played a major role in this project and worked closely with The Star, the largest local English newspaper in circulation.
“We wrote the content and edited several interviews into stories. The key intent was to position New Zealand as a world-class education destination.
“We wanted the market to know about our internationally renowned universities, our learning experience and to hear from Malaysian students who have studied in New Zealand.”
Jane said she was pleased to get support from the University of Auckland, Canterbury University, Lincoln University, University of Otago and Southern Institute of Technology. These universities contributed their angle of story and paid for advertising.
The feature was published in late July, just before the series of NZ Education Fair and roadshows in Malaysia.
“We then continued this effort with a media roundtable on the 2 August, to discuss the importance of holistic education in today’s employment market.”
You can read the whole feature here.
