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Crowdsource your NZIEC 2017 experience
Alongside the usual presentations, workshops and panel discussions, we’re introducing crowdsource cafés.
Crowdsource cafés are designed to harness the collective intelligence of the group. Rather than listening to ‘a sage on the stage’, these interactive sessions will see you working with others to brainstorm and problem solve.
“Crowdsource cafés are a neat way to explore the breadth and depth of experience and insights from professionals across our industry,” says Sam Mackay, ENZ Strategic Projects Manager.
“You’ll connect with other delegates, share challenges, learn what others are doing, and come away with new ideas and inspiration you can implement.”
There’s a crowdsource café for school delegates to share international marketing tips, and another for all delegates to explore emerging trends and developments.
“To make the most of these sessions, come prepared to share your insights, tips and best practice with fellow participants,” says Sam.
"We’ll also be announcing three new session formats in the lead-up to August. Stay tuned!"
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ENZ engages with Vietnamese media
Tip:
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Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.
Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop
ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.
L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
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Kiwi spotlight at NAFSA opening plenary
The Opening Plenary is the largest event on the NAFSA programme. Due to the size of the audience, and the seniority of delegates (half of NAFSA attendees are senior/executive-level professionals), it was an unparalleled opportunity to profile New Zealand as an innovative and creative education destination.
ENZ’s sponsorship provided New Zealand with a four-minute speaking slot, the opportunity to show a short video and to provide a giveaway on each of the conference centre seats.
Demonstrating New Zealand’s vibrant cultural diversity was Elena, a classical violinist who performed powerful pieces of music to welcome conference delegates as they entered the hall. Woven through the music was audio of kapa haka and a voiceover telling the story of Elena’s Māori and European cultural and creative heritage. Playing simultaneously was an animation of three graphics by Wellington design duo Fay & Walter illustrating Elena’s journey.
Weta Workshop’s Sir Richard Taylor then took to the stage to emphasise New Zealand’s unique strengths as a study destination to the global audience.
“I was delighted to speak on behalf of New Zealand’s unique educational institutions,” said Sir Richard.
“I spoke of New Zealand’s position in the Asia-Pacific region, the strength of our universities and institutes of technology and polytechnics, and how receiving a New Zealand education helps foster the skills students need to compete in a global market place.
“New Zealand relies on being an open and international country, we thrive on diversity and welcome international students to New Zealand as an opportunity to cross pollinate ideas. We see the benefits of such an approach at Weta Workshop where multiple teams, made up of people from around the world, collaborate every day.”
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Generation Study Abroad and Travel Award winners announced
ENZ has awarded five students US$2000 travel stipends: Cooper Frantz Geddes, Raquel Goutierez, Emma Hardy, William Pahutski and Phoebe Stark.
A further nine students received US$500 from New Zealand universities towards their study costs.
An example of a ‘Kiwi ambassador’ - US student Jake Voss shares his New Zealand adventures on the SiNZ Instagram.
To apply, students had to submit an essay explaining why they wanted to study in New Zealand and serve as ‘Kiwi ambassadors’ on social media.
ENZ’s Director of Education, North America, Amy Rutherford said this support is part of ENZ’s commitment to helping US students experience New Zealand universities.
"These programmes open up new opportunities for US students seeking to study in New Zealand.”
Launched in 2014 by the Institute of International Education, GSA is an initiative to double the number of American students who study abroad by the end of the decade.
ENZ has provided more than 24 scholarships to US students since the programme’s inception, selecting recipients on the basis of academic excellence, leadership skills and ambassadorial qualities.
In addition to the GSA Awards, ENZ and the US Department of State recently announced a new $100,000 partnership in support of the Benjamin A. Gilman International Scholarship Program, which enables students of limited financial means to study or intern abroad.
To read about the winners’ Kiwi adventures, visit their blogs:
Cooper Frantz Geddes http://coopertakeschristchurch.blogspot.com/ Raquel Goutierez http://raquelalexis.weebly.com Emma Hardy https://emkathardy.wordpress.com/ William Pahutski http://billsnewzealandadventure.weebly.com/ Phoebe Stark https://therockytopkiwi.wordpress.com/ Maya Calderwood https://studynz17.wordpress.com/2017/04/27/why-new-zealand/ Sadie Dix https://mynewzealandchronicles.wordpress.com/ Eliza Fallick https://efallicknz2017.wordpress.com Carli Fawcett http://newzealandadventures.webs.com/ Michael McGaw https://michaeltakesonnewzealand.wordpress.com/ Daniel Patel http://danpinnz.blogspot.com/2017/04/im-off-to-new-zealand.html Ellie Peoples https://passportpagesweb.wordpress.com/ Kelsey Woody https://kelseywoody22.wixsite.com/website/blog Josie Davis https://medium.com/@davis.josie01 -
Safety app available to students
Launched in Rotorua last week, the app was designed by Toi Ohomai external contractor Paramdip Singh for anyone to get help quickly if they have concerns about their safety.The app works similarly to a panic button – pressing the app icon sends an emergency message to all nominated contacts and begins voice recording the surroundings.
The pre-embedded message reads "PLEASE HELP", but can be customised if people wish. The message also includes the user's GPS location.
Graeme Rennie, Head of International at Toi Ohomai, said it is a great initiative invented in Rotorua for the benefit of international students and the community.
The app is free to download from the Google play store.
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1 Million Cents Scholarship
The scholarship is open to all qualifying international students, in celebration of ENZ reaching one million followers across all of its Study in New Zealand (SiNZ) social media platforms.
Students have until 5pm 20 July 2017 to enter. All they have to do is visit the SiNZ Facebook page and post a comment on the scholarship post saying what, where and why they want to study in New Zealand.
Entries in all languages are accepted, so if a student feels more confident submitting an entry in local language, please encourage them to do so.
Olivia Silverwood, ENZ’s International Social Communities Manager, is pleased that the majority of entries are of very high quality.
“The students tend to be most interested in postgraduate and Masters-level study, with good representation across all of our markets.
“It’s been great to see that students are focussing less on the touristy side of New Zealand and more on its education rankings – this shows our organisation’s collective marketing and PR efforts are working!”
Here are some of the entries so far:
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Around the world in five
THAILAND
Thailand's skills problem is slowing down its high-tech push
Thailand’s Education Minister is trying to close his country’s skills gap, promoting innovation and advanced industries to help lift the economy. However, with Thailand’s working age population expected to shrink 11 percent by 2040, the need for skilled workers is rapidly increasing.
GLOBAL
Growing openness to online programmes among parents
A global survey of parents with school or college-aged children finds 41 percent would consider study abroad for their child, including 65 percent in the UAE, 60 percent in Indonesia, 55 percent in India, and 54 percent in China. Sixty percent of parents also said they would consider a university programme that is delivered online.
CHINA
How China's youth population dip may spell trouble
Data in the latest 'Patterns and Trends' analysis from Universities UK shows that the Chinese youth population is projected to shrink by a quarter from 2015 to 2025. As China has become the dominant source of international students, this projection is bad news for Western universities that rely on fees paid by Chinese international students.
GLOBAL
Survey shows long-term impacts of language travel
According to a survey of 2,000 former language learners, 90 percent of respondents said face-to-face interaction with other people was the most valuable language learning experience, such as interacting with their host family, fellow students and teachers. Overwhelmingly, most survey respondents had travelled to study English (62 percent).
MALAYSIA
Malaysia faces low female participation in STEM sectors
In 2015, women made up less than half of the graduates in Malaysia in engineering and technology. Dr Halimaton Hamdan from the Academy of Sciences Malaysia (ASM) said “while there are no specific programmes to promote STEM among girls, to spur interest in science and mathematics, ASM has started inquiry-based science education, as well as getting students involved in industry placements and training.
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Five steps to studying in New Zealand
Lucia Alarcon, ENZ International Digital Project Manager, says the tool was developed to better support prospective international students, who often find it hard to know where to begin.
“Choosing to study abroad is a big decision, so we want to make it easier for students to start the process by breaking the study abroad journey into five easy steps.
“Research tells us that breaking down a decision into steps makes people more likely to start the process. User testing has shown our 5 Steps guide is a compelling way to encourage students to get started on their New Zealand study adventure.”
Using appealing graphics and simple language, the five steps cover study options, budgeting, applying for a course, applying for a visa and departure.
Each step guides students to relevant content on the SiNZ website, leading them to a wider range of pages. It also directs students to content added to SiNZ in recent months, such as the Cost of Living and Explore NZ pages.
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The future of international student recruitment from China
Speaking as one of the NZIEC’s keynote speakers, President Zhou Chenggang explained that there is an emerging trend of parents with younger children wanting to give them the advantage of an international education and New Zealand should harness this opportunity.
Mr Zhou said Chinese parents make careful, rational decisions about where their younger children should study, planning one to two years in advance. With the current world climate, he suggested that New Zealand institutions should highlight not only the high quality education their children will receive, but also the fact that New Zealand is a safe and welcoming country.
Mr Zhou also said New Zealand should highlight our vocational offerings, which were less well known in China and having more choices would also appeal to Chinese parents.
According to Mr Zhou, having clear, straight-forward application processes and building relationships with more Chinese colleges will benefit.
“China will keep encouraging our kids to learn from the West. So many institutions in China are eager to work with colleges but don’t know where to go or who to talk to.”
More than 38,000 Chinese students studied in New Zealand in 2016. This was a 13% increase in total enrolments from 2015.
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NZIEC 2017 reaches new heights
“Congratulations on a world class conference!! It was amazing and very well executed!”
“Much better compared to other international education conferences around the world I’ve been to.”
“Fantastic organisation. Really must congratulate all that put the event together. Great choice for keynote and other speakers. Smaller breakaway sessions with plenty of interesting topics. Great food and the jazz bar really allowed for good networking opportunities. Best NZIEC by a country mile.”
These are just some of the comments flooding into our inboxes following the largest conference we’ve ever run – and one of the largest of its kind in New Zealand.
Not only did we manage to garner record media coverage, we debated the Aussies, tried to avoid the Kraken of Doom, became New Zealand's top trending topic on Twitter, and even had a visit by the Royal Family!
Master of ceremonies, award-winning journalist Miriama Kamo, kept conference moving with humour and poise. A range of keynote speakers inspired, debated and informed, and a record number of breakout sessions provided new insights for improving the student experience, making a mark overseas, collaborating to win – and more.
NZIEC Country of Honour host, U.S. Ambassador Scott Brown, spoke movingly of his childhood and the impact his teachers had on his life trajectory. And delegates took up the plentiful networking opportunities with gusto – many a korero was observed in the conference environs!
ENZ gratefully acknowledges all our conference partners and exhibitors, including Lead Partner BPO Intelligence, Premium Partner Vodafone New Zealand, Partners Southern Cross Travel Insurance, Ako Aotearoa, Endeavour Education Services Limited, IDP IELTS Australia, Media Partner The PIE News, Programme Partner ISANA New Zealand, and Country of Honour host, the Embassy of the United States of America. Thank you one and all.
If you missed the opportunity to connect with our partners or exhibitors at conference, you can do so through the NZIEC website.
Conference delegates can expect to receive a survey in their inboxes next week. As we seek to continually improve the NZIEC experience, we welcome all feedback and suggestions. If you have any suggestions for next year, please don’t hesitate to email Sam Mackay, ENZ Strategic Projects Manager, at sam.mackay@enz.govt.nz.
We look forward to seeing you in Wellington for NZIEC 2018!
