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• EdTech connections good for business

  This was the view from Education New Zealand hosted networking events for over 40 representatives from the edtech sector in Wellington, Auckland and Dunedin last month. 

  It was a great opportunity to share development and export experiences and meet like-minded business contacts. As well as making new business connections, attendees were interested in ways to create more opportunities to learn and collaborate. 

  Bennett Medary, Chairman of the NZ Technology Industry Association, spoke to the meetings about creating a group of edtech members under the NZTech umbrella. Edtech investor, Dr Sue Watson, Chief Executive of Summit Education Asia Pacific, facilitated the discussion.

  Views were varied but overall attendees were positive about the formation of an edtech sector group, particularly as part of a well-established industry association. There was interest in a group that connected widely across sectors including with educators, other tech companies and investors. 

  Chris Bulman of Bud-e-Digital said: “Getting together is important so you can learn from what others are doing and joining with NZTech would mean that edtech companies are hooked into the wider tech sector.“

  Other priorities expressed for the group included coordination and monitoring of international research and trends, support to take New Zealand companies to market, and established opportunities for networking and real collaboration.

  “Working together means the sector can have more resources to build the reputation of New Zealand edtech which is good for us all,” said Joanne Ho of Kiwa Digital.

  NZTech and ENZ are working on the formation of an edtech group and will be contacting people who offered support at the meetings to help develop a programme for the group to grow the value of the edtech sector.

  To learn more about global edtech opportunities and New Zealand’s special advantages – a high quality education system and an innovative, problem solving culture - watch this video from the EdTech for Export conference held in late June this year.

• Education publishers to go to TIBE 2015

  New Zealand is Guest of Honour at next year’s event and we are part of a wider sponsors group that includes the Ministry for Culture and Heritage, Creative New Zealand, MFAT and the Publishers Association of New Zealand.

  Six educational publishers – Lanky Hippo, ESA Publications, Wendy Pye Publishing, MJA Publishing, NZCER and Clean Slate Press – are attending the book fair to promote their educational products and services.

  “This is the largest offshore presence of education publishers since the Frankfurt Book Fair in 2012,” said David Glover who is managing the project for the Publishers Association.

  “Research shows that one third of New Zealand’s education publishing income is earned from exports and TIBE is a valuable opportunity for publishers to make connections in the Asian market.”

  “TIBE is also a big public fair that attracts almost half a million visitors. With New Zealand as Guest of Honour we should be able to raise the profile of both New Zealand publishers and our education system in general.”

  Over the past 28 years the Wendy Pye Group has worked in many Asian countries, including Taiwan and China.

  “Our flagship product, Sunshine Classics, has already been sold into mainland China and will be released as a celebration package for the Chinese New Year, in Chinese and English in both print and as apps for Apple iPads,” said Wendy Pye.

  “While in Taipei, the company will be involved in a discussion for a collection of the best of Margaret Mahy titles in picture book format for translation into Chinese.”

  Clean Slate Press also have experience in Asia but are looking to get into Taiwan specifically.

  “We are currently selling in China through an agent and have distributors in Singapore and Hong Kong but are keen to expand our base,” said Sandy Roydhouse of Clean Slate Press.

  “PANZ are doing the groundwork around TIBE and getting Taiwanese publishers on board which should make all the difference this year.”

  “Along with our range of maths and literacy books, we are the exclusive education publisher of Joy Cowley titles and she is well-loved in Asia.”

  For David Ellis of the New Zealand Council for Educational Research, TIBE is the opportunity to test the water in Asia.

  “NZCER Press is a small publisher with a long history publishing research-informed content for the education sector in New Zealand. We need to strengthen our international reach to continue to attract the best authors and to ensure the sustainability of our organisation.”

  “We are particularly strong in teacher education, with a lot of interest internationally in our indigenous and early childhood education publishing programmes.”

  “It is difficult to build relationships from a distance and so going as part of a group to this major fair should make it easier for us to meet with the right people and establish connections.”

  “We will also be meeting with the Taiwanese Education Research Association which is a similar organisation to our own. We hope they can help us to understand the market in Taiwan and wider Asia, including partnership opportunities involving our new online assessment platform", said David.

  For more information and news about TIBE 2015 visit http://www.publishers.org.nz/news/

• Gold Standard for Education New Zealand

  The Public Affairs Asia Gold Standard Awards celebrates and showcases the achievements of companies, governments, and diplomatic missions in the Asia Pacific region. 

  In Hong Kong to receive the award, Ziena Jalil, ENZ Regional Director for South and South East Asia said: “It’s fantastic to receive this recognition from industry peers against some very tough competition and for a campaign that has only really been running for a year.”

  The awards attracted more than 200 entries and were presented at a gala ceremony attended by a host of senior professionals from corporate affairs, communications agencies, NGOs, the media and the diplomatic service.

  “Our campaign aimed to build New Zealand’s reputation in India as a high quality education destination. It’s really exciting and satisfying to see the strategy translate into student numbers. India is now the fastest growing source of international students to New Zealand.”

  The Think New: Think New Zealand campaign weaves together multiple strands of activity focused on three strategic themes: deepening government relations; targeted business development initiatives; and an intensive integrated PR and marketing campaign.

  “Our strategy focused on consistent messaging and leveraging advocates across key states in India. The Think New brand launched in November 2013, introducing messaging and visuals focused on the concept of ‘new’ to better promote New Zealand.

  “We also worked closely with other agencies including the New Zealand High Commission and Immigration New Zealand to support the messaging in-market. The changes to students’ work rights policy implemented in January 2014 were followed by joint ENZ/INZ communications in India creating greater awareness of the change,” said Ziena.

  

  Recognising India and New Zealand’s shared love of cricket, popular Indian Premier League coach of the Chennai Super Kings and former New Zealand Black Caps cricket captain Stephen Fleming joined the campaign as a brand ambassador.

  Stephen was integral in raising awareness through digital competitions, media events, scholarship announcements, school roadshows, education fairs and networking functions. He attracted thousands of potential students and stakeholders, taking the time to talk to people about the benefits of education in New Zealand

  We worked to turn challenges into opportunities - during New Delhi’s summer heat and Mumbai’s monsoon, we took to the shopping malls with the Think New campaign, capturing the crowds as they escaped the weather.

  Business development opportunities continue to be explored both in India and New Zealand with ENZ presenting regularly at industry conferences around India, sharing New Zealand’s strengths with key business people. Several new scholarships have been established for study in New Zealand, linked to post-study work options that will establish valuable connections between both countries.

  Brand awareness has increased by 33 percent in India and New Zealand education featured in over 700 print and online media from October 2013 to July 2014.

  Indian student numbers in 2013 increased for the first time in three years and student visas issued to Indian nationals increased 83 percent between January and July 2014.

• Legislation enhances Code

  The next steps will see the drafting of the new Code along with rules for the DRS, and the appointment of a specialised organisation for alternative disputes resolution.

  Once the Parliamentary Counsel completes the drafts of the new Code and scheme rules for DRS, consultation with the sector on these drafts will begin. The Ministry of Education will handle the consultation process.

  When the new regulations are finalised and the new system is ready for operation, a start date will be set.

  Both the International Education Appeal Authority and the Review Panel will continue to exist until they finish processing all cases received before the commencement date. Cases lodged after that date will be dealt with under the new Code and scheme rules.

  For more information on the Amendment Act, please check the Ministry of Education’s website.

• NZ publishers optimistic about Korean market

  Korea is the world’s tenth largest publishing market, valued at an estimated NZ$5.4 billion. Children’s books enjoy the largest market share at 16 percent – if multi-volume sets were included the children’s book would account for 30 percent of the total market.

  “We’ve had 17 one-on-one, high-quality meetings over the two days of our visit thanks to Education New Zealand having done a lot of preliminary scoping in advance. The reception at the New Zealand Embassy in Seoul was a further opportunity to build networks, and was well attended,” said David Glover, Publishers Association of New Zealand’s project manager responsible for the trade mission to Korea.

  “The Korean education publishing market is both sophisticated and highly competitive. Publishers have good knowledge of what other major countries such as the US and UK have to offer. So it was very encouraging that so many local publishers took the time to meet visiting New Zealand publishers.”

  Joy Allcock of MJA Publishing found that travelling in a group with support of ENZ was helpful in opening the right doors.

  "In Seoul, David Glover and Onnuri Lee [ENZ Market Development Manager]did an incredible job – the visit was well-organised and researched. The people I met were preselected and were already interested in the product. They were ready to provide helpful feedback," said Joy. 

  In Hong Kong, Joy was invited to present to 200 early childhood teachers by the Bureau of Education, an opportunity that would not have been offered if she had been visiting as a single company.   

  David noted that selling our learning material to Asia is challenging.

  “It is clear that NZ publishers will have to adapt their materials quite extensively to local market conditions if they wish to succeed here. But initial feedback from the visiting publishers is very positive and there are a number of good leads to follow up and hopefully turn into long term contracts,” said Glover.

  The four educational publishers, ESA Publications, Lanky Hippo Publishing, MJA Publishing, and Wendy Pye Publishing visited Korea and were joined in Hong Kong by academic publisher NZCER before all travelling to the Taipei International Book Exhibition 11 – 16 February 2015.  

• Christchurch Educated “Owning Our Future”

  Thought-provoking and at times challenging messages were received from Kay Giles, Chief Executive of CPIT (“My view on opportunities in international education”), Michael Prentice, Designworks (“The brand journey”) and Lester Wolfreys, Focus Consulting (“Commercialising opportunities”).

  This event was supported by Education New Zealand and in his opening address, Chief Executive Grant McPherson welcomed the pleasing progress towards recovery in the Canterbury region and encouraged members to work together to continue the momentum for sustainable growth.

  From the conference, Christchurch Educated members gained a greater awareness of the value and potential of our New Zealand and regional brands and participants discussed a range of ideas related to the further development of pathways, student experience and possible models for collaborative market and product development.  These outcomes will form the basis for initiatives that the Board of Christchurch Educated will consider in the coming months.

  To find out more, receive copies of the conference presentations or to make contact with Christchurch Educated, contact Karen Haigh (karen.haigh@enz.govt.nz)

  Below: Christchurch Educated Board Member and Cobham Intermediate School Principal, Scott Thelning MC’s the conference.

  

• Added ability for searching New Zealand education organisations

  While there has always been the ability to find education organisations on the site by region and type, users can now also choose to filter organisations by their NZQA assigned provider category.

  Provider categories are either Category 1, 2, 3 or 4 and are reflective of the findings of the institutions most recent External Evaluation and Review.

  The enhancement to the website search function is in response to feedback from the education sector and improves access to information for international students and their agents looking to enrol in courses in New Zealand, as well as students, parents and the public wanting to know more about NZQA-registered tertiary providers.

  The search function is available here and includes descriptions of each of the four provider categories.

• Reconnecting New Zealand and India through sport and business

  The recipients, who were formally awarded their scholarships in India by Minister Nathan Guy and New Zealand Education Brand Ambassador and former Black Cap Captain Stephen Fleming, were able to reconnect with the Minister at the New Zealand India Business Council Summit in Auckland recently which was part of the welcome programme. The scholarship winners also had the opportunity to chat with Prime Minister John Key at the Summit which is one of the biggest events on the New Zealand-India calendar.

  

  Above: Tashi Malik shakes Prime Minister Key’s hand while Kritika Bhasin and Harpreet Kaur looks on.

  “I had been looking for a sports scholarship in New Zealand since I found a video of Prime Minister of New Zealand, John Key, on Youtube talking about sports collaboration between the two countries. It was wonderful to actually meet the Prime Minister today and talk to him. I feel like my dream has come full circle” said 23 year old Surabhi Date, who is now studying a postgraduate diploma in sport and exercise science at AUT University in Auckland.

  As the youngest Captain of the Asian Rugby Team at just 19 years old, Surabhi, wants to change the face of rugby. She is just one of ten the high profile students awarded sports scholarships funded by ENZ and the Ministry of Foreign Affairs and Trade.

  The scholarship students have just started their sports-related courses at universities and institutes of technology and polytechnics around the country.  Tashi and Nungshi Malik are the first twins in the world to scale the tallest peaks in the seven continents and to ski to the South Pole. The 23 year old twins are studying a graduate diploma in sport and exercise science at the Southern Institute of Technology in Invercargill.

  The welcome programme was not only an opportunity for the students to sample Kiwi hospitality, it also exposed them to the many possibilities for careers in the sporting industry.

  In their applications, many of the students expressed a desire to open a sport-related business including high performance academies. To stimulate this thinking, the students also spent time with Ritika Bhargava, a former international student from India who last year won ‘Best Young Entrepreneur of the Year’ at the Indian Newslink Indian Business Awards for building up a successful chain of physiotherapy clinics in New Zealand and working with a variety of clients including cricket teams.

  As well as putting the students through their paces physically, Ritika offered many words of wisdom to motivate them to make the most out of their time in New Zealand.

  “I am glad that I made the decision to step out of my comfort zone and study in New Zealand when I was young as I still have years ahead to experiment and explore my options in life.”  

  

  Centre: Ketaki Khare and Ritika Bhargava while sports scholarship students Mehareen Nishander, Tashi Malik, Surabhi Date, Shashank Ghai and Yogesh Sharma look on. 

• PMSA and beyond

  Diana Tam is one such student, and below is an account of her PMSA-aided  journey  from New Zealand to Hong Kong, and to landing a plum job in her chosen law firm. One of the goals of the PMSA is to strengthen New Zealand’s ability to engage with key Asian trading partners.

  Back in college, I’d always dreamed of going on exchange. I loved the feeling of being in a foreign country and slowly absorbing its culture. Years later, after saving up and finishing my compulsory uni papers, I was finally heading to City University of Hong Kong, as a recipient of the inaugural Prime Minister’s Scholarship for Asia.

  To be truthful, I didn’t give much consideration to the PMSA at the time. I was grateful, but I’d made up my mind to study abroad long ago. Without further thought, I packed my bags and started my new life.

  It’s impossible to describe Hong Kong without relying on the same phrases: frenetic, international, fast-paced. It reminds me of both London and Guangzhou, and yet has this spirit that I don’t imagine any other city can replicate.

  While I was exploring, I was also thinking about my career. After spending time in Hong Kong, I knew I wanted to enter the commercial realm. I applied to Kensington Swan, a law firm I admired for its strategic focus and commitment to gender equity. One Skype interview and several questions about the PMSA later, I was sitting in the Wan Chai Grand Hyatt with Charlotte, a partner in the IP team. It was a pretty novel way to have an employment offer pack delivered.

  I’ve been fortunate: my interests and passions dovetailed with New Zealand’s pivot to the Asia-Pacific, and I’ve met brilliant and inspirational people on the way — many of them in Southeast Asia, a region I visited on my second PMSA! Now I’m settled in at Kensington Swan, in our Financial Services team and aiming to end up working in Asia-NZ trade. It’s a supportive atmosphere, and I’m excited about the future.

• IEGF recipient to enter Asian market

  The product, called Bud-e Reading, was formally launched in Auckland on 14 April.  It is the brainchild of education publisher Global Education Systems (GES), literacy expert Jill Eggleton and digital design studio Custard Square and introduces young children to read and write the most commonly used words, helping them develop confidence and positive attitudes to reading.

  Education New Zealand’s grant has been used by Bud-e to sign up partner agreements in Asia, provide in-market training and pay for a social media and marketing strategy.

  “The grant has been provided from the International Education Growth Fund (IEGF) as part of ENZ’s commitment to supporting businesses such as Bud-e Digital Limited, in developing new markets, products and services,” according to Business Development Manager Adele Bryant.

  Bud-e features a free to download digital app and a series of picture books that introduce young readers to friendly little alien Bud-e who guides the reader through learning milestones using games and activities.  That progress is captured and fed back to parents and teachers.