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• New campaign sparks student network

  “International students tell us that studying in New Zealand is an experience that changes them for the better – not only because of the great education they receive but also because they get to enjoy our unique environment and lifestyle,” says General Manager Marketing and Channel Development Hannah Lee-Darboe.

  “When you’re away from home, sometimes all you want to be able to do is show your friends just what it’s like – to have them right there beside you for a while. We’re offering that opportunity to international students currently in New Zealand.”

  The campaign offers students the chance to invite a friend from their home country to join them here for a 10 day all-expenses-paid study adventure.

  Students visit studyin.nz to enter, and invite their friends to register their interest in visiting them. Entries are open until 25 May. Five student pairs will be shortlisted, with the winning pair selected and their itinerary built by audience vote.  The study adventure will take place in July.

  “We all connect through communities and networks. This campaign activates these channels and puts New Zealand on the radar of the friends and families of students currently studying in New Zealand,” says Hannah.

  Selected institutions are also raising awareness of the competition through their channels. 

  The campaigns builds on the recently-announced partnership with the global networking organisation Kea.

  “International education fosters global connections. We’re connecting New Zealand to the world through education, from studying through to graduation and beyond.”

• Journey around the world with the NZIEC Quiz!

  Join us to take a swift journey around the world, and our industry, in this inaugural quiz. Jules Verne had 80 days to circle the world – NZIEC delegates will have 40 questions.

  Sam Mackay, ENZ Strategic Projects Manager, said the quiz format is designed to energise and engage delegates at the end of a long conference day.

  “Through four rounds, we’ll be challenging your knowledge of our international education industry.

  Amy Rutherford, ENZ’s North America Director said delegates may be surprised at what they learn.

  “Sam and I have spent a lot of time searching our brains – and the internet – for interesting international education-related questions,” she said.

  The rapid fire quiz will be held in the last breakout session of Day 1. Turn up on the day and you'll be assigned to teams.

  Prove your international education expertise, and be in to win some special prizes – and bragging rights! 

  Register now at www.nziec.co.nz

• Get involved in upcoming Greater China initiatives

  China Annual Conference for International Education (CACIE)

  The annual CACIE conference will be held as a hybrid in-person/virtual event from 21-23 October in Beijing, directly before the China Education Expo.

  Organised by the China Education Association for International Exchange (CEAIE), CACIE provides opportunities for international education providers, agents and other professionals to network and explore ideas and issues within the sector. This year’s theme is New Opportunities and Prospects for Building an Open and High-Quality Education System.

  ENZ encourages New Zealand providers to submit proposals. Please visit the CACIE website and consider submitting a proposal.

  Proposals should focus on one of the four forums: Higher Education, Vocational Education, Basic Education, Thematic Education.

  Submissions must include: speaker photo, bio, and abstract (about 200 words). Email your submission to Zhang Zhaotian at zhangzhaotian@ceaie.edu.cn.

  Deadline for submitting proposals is 31 July. Spots are limited.

  China Education Expo (CEE)

  ENZ is currently planning a New Zealand national pavilion at the hybrid event from 23-24 October, which is expecting over 20,000 visitors.

  ENZ will send more information to New Zealand education providers to register to exhibit on the New Zealand national pavilion. 

• Online education pilot with FutureLearn enters second phase

  A webinar for interested providers on 31 March will be followed by an international campaign from 30 June to end of September 2022.  

  Education New Zealand Manapou ki te Ao will again partner with FutureLearn, a London-based platform with a global learner base of 17+ million people. The successful first phase saw 22 online courses from New Zealand providers attract more than 80,000 enrolments from learners in over 200 countries, highlighting the potential of online study platforms to reach new global audiences. 

  The focus of this second phase will be on how to convert an online audience into a sustainable commercial proposition for New Zealand-based providers.  

  We are interested in hearing from providers who have online content ready to go, or who are confident they can develop online content quickly. We are looking primarily to include short, taster courses (6-20 hours of learning). There is also scope for short credit-bearing courses, including micro-credentials. 

  This opportunity is open to both registered and non-registered education providers, EdTech companies, regional economic bodies and others. If you have education content and you’re interested in participating, please register for our information webinar on 31 March 2022 to find out more. 

  Participants have told us that the benefits of this initiative included being able to explore online distribution models and understand more about who the online audience is, and how they behave in a learning environment. It also presents an opportunity for providers to test and learn at low cost and with low risk, as well as profiling their brand to a global audience.   

  Online education is part of a programme of work to diversify international education products and services, in line with the New Zealand International Education Strategy 2018-2030. 

  Phase 1 pilot with FutureLearn

  Through the first pilot we confirmed there is demand for online courses from New Zealand providers, willingness by many in the sector to pilot online learning, and that New Zealand courses can attract learners in full-time employment. 

  View the New Zealand Collection on FutureLearn here.  

  You can explore the data and key insights we gathered from the first phase in our report here:

  Download our report about FutureLearn Phase 1 

  Key dates: 

  31 March 2022 – Pilot #2 Information webinar 

  30 June to end of September – Campaign goes live 

• ISANA NZ Conference 2023

  Registrations are open for the ISANA NZ 2023 conference – Growing international education: Strengthening capacity and ensuring sustainability, at AUT, on March 23 & 24. Outstanding plenary speakers and workshop presenters will be exploring key issues and sharing evidence-based strategies and tools for a sector in recovery mode.  

  Speakers include Prof Colleen Ward, who will discuss the critical importance of managing international learner expectations and Dr Dougal Sutherland who will be discussing and applying clinical insights to international learner wellbeing.  

  Workshops include presentations from the authors of the ground-breaking online Capability Toolkit developed with the support of ENZ Manapou ki te Ao. The University of NSW Health Promotions Unit will present on effective co-creation strategies for supporting learner mental health, and government agencies will provide up-to-date research reports and insights which are integral to innovative, sustainable practice. Most presentations will be highly relevant to and helpful for developing Education Code of Practice competencies. 

  Check out the conference programme and register here. The early bird registration deadline is the 17 February 2023. 

  Direct any enquiries to contact@isana.nz 

• Ōtautahi Christchurch announced as host city for ICEF ANZA 2024

   

   

  ICEF ANZA gives education providers from Aotearoa New Zealand and Australia the opportunity to meet with top international student recruitment agents from around the world who have a focus on these two study destinations.  

  Education New Zealand Manapou ki te Ao’s International Event Manager, Janine Huxford said that these conferences are such important events in our sector to bring everyone together and share industry insights, attend workshops and network with our international education peers from all over the world. 

   “We’re delighted that Ōtautahi Christchurch has been announced as the host city for the next ICEF ANZA conference in 2024. This is such a fantastic opportunity to shine a light on our new city and Aotearoa New Zealand as a study destination with world-class study options and unique travel and living abroad experiences", she added.  

  This in-person event will run from 22 – 24 April 2024 at the Te Pae Christchurch Convention Centre. You can register your interest for the event here: ICEF ANZA - education event focused on Australia and New Zealand 

  We look forward to seeing you there!  

• Agents get a taste of ENZ’s ‘Future of Sustainable Food’ pilot at ICEF ANZA 2024

  Over 50 international education agents at the ICEF ANZA workshop held in Ōtautahi Christchurch from 22 to 24 April experienced Education New Zealand Manapou ki te Ao's (ENZ) education pathways prototype (Stage 1). The prototype was designed to introduce students to the huge global opportunity around sustainable food design and production, and the world-leading education pathways from New Zealand institutions that can open employment doors into a wide range of exciting careers. 

  “In New Zealand, you can learn from top experts and study in the heart of where food is grown, technology is advanced, and industry opportunities abound." 

  This pilot came about in response to agents’ demand for more information about what expertise sets New Zealand apart from other destinations and makes a New Zealand education unique.  

  

  An education agent from Australia trials the ‘Future of Sustainable Food’ prototype at the ICEF ANZA conference held in Ōtautahi Christchurch last month.

  To develop the pilot, ENZ worked with Jix Reality – a Christchurch-based tech company headed up by an ex-international student to New Zealand – using virtual reality to provide an immersive and engaging experience, including examples of real New Zealand study environments. The user journey involved a visualisation of the full breadth of the food production value chain, illustrating how this goes well beyond agriculture to encompass other domains and careers such as food engineering, value chain management and marketing. The experience went on to highlight New Zealand’s credentials as one of the world’s top food developers and exporters, and allowed the user to browse relevant study programmes and consider which one could lead them to their desired future career.  

  

  Jix Reality Founder, Sakthi Ranganathan, (right) is seen here demonstrating the sustainable food production narrative on an interactive table with an education agent from Kenya.

  ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, was on hand at the workshop to talk to the agents and collect feedback via a survey. Wendy said that the results were very clear – agents agreed almost unanimously that the prototype provided new and useful information about New Zealand’s strengths, study pathways for students and future employment opportunities in this field. 

  “92% also confirmed that this experience made it more likely that they would recommend New Zealand as a study destination. 

  “One agent said that they think it is a great tool to market New Zealand as students can see their future and make informed decisions while another told me that it was a great experience and the tech and approach is ahead of its time,” added Wendy. 

  

  ICEF ANZA Chief Executive, Markus Badde, trialled the VR experience and is pictured here providing his feedback to Jix Reality Founder, Sakthi Ranganathan, and ENZ’s GM Sector Engagement and Innovation, Wendy Kerr.

  Attending education providers also had the opportunity to try the prototype, one describing it as “a wonderful virtual reality marketing tool which is of enormous value to agents, schools and service providers. A great investment and even better you have used a Christchurch based company to develop it.” 

  This pilot forms part of ENZ’s Innovation and Growth programme, seeking new ways to support the diversification and growth of the international education sector. The next stage for the pilot will be for ENZ’s Innovation and Growth team to use the feedback collected to develop the prototype further. It will then be turned into a marketing tool that is more accessible, informative and scalable for agents to use with students.  

  If you’d like to help us with beta testing or contribute content to future stages please register your interest with tim.brown@enz.govt.nz. 

• NZIEC KI TUA commits to CANIE Accord

  This will see the conference commit to taking urgent action to reduce greenhouse gas emissions and makes the conference part of a global network of international educators working toward that goal. 

  NZIEC KI TUA’s commitment to becoming a signatory to the CANIE Accord was announced at the closing plenary of NZIEC KI TUA 2023. Additionally, a piece of artwork created by the delegates during the two-day conference, demonstrating the sector’s commitment towards the United Nations Sustainable Development Goals, was presented to CANIE Oceania President Ainslie Moore and co-founder and a global board member of CANIE Dr Pii-Tuulia Nikula.   

  Signing the CANIE Accord means NZIEC KI TUA is committed to actions such as replacing printing and shipping marketing materials with digital marketing technologies, account for greenhouse gas emissions from attendees, and advocate for accelerated climate action within Signatory’s own organisation and with other stakeholders within their sphere of influence. 

  Learn more about New Zealand’s approach to sustainability and climate action in international education at NZIEC KI TUA 2024, register today: https://www.nziec.co.nz/registration  

  Check out the full programme here: https://www.nziec.co.nz/programme  

  You too, can become a signatory to the CANIE Accord, join the sector-wide initiative to commit to responsible stewardship of the planet and join the global network of international educators working toward that goal. It’s free to become a signatory, check this link. 

• Education story

  What are the experiences of New Zealand education you wish others could immediately see and understand?

  To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.

  Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.

  The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.

  The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.

  You can access these resources through a new marketing toolkit – The Brand Lab.

   Register online now, at no cost, to have access to these resources which include:

  • A photo library – including hundreds of images specific to education in New Zealand

  • The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way

  • Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world

  • Event signage, brochures and publications – branded resources and content to boost your marketing efforts

  • Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family

  We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time. 

• Think New enters India

  India is currently the second largest and fastest growing source of international students to New Zealand. Education New Zealand (ENZ) is looking to build on this positive momentum with a new marketing campaign. 

  While New Zealand is well known in India for cricket, tourism and to some extent movies such as The Lord of the Rings and The Hobbit, there is still work to do to improve awareness of New Zealand as a high quality education destination.

  Kathryn McCarrison, General Manager Marketing and Channel Development, says: “Those who know New Zealand like New Zealand but there is a lack of awareness about us as a high quality international study destination. This campaign aims to help fill this knowledge gap.”

  The campaign challenges prospective students who are already thinking about study abroad options to take the next step and convert their general interest in New Zealand into active consideration.

  Visitors who register their interest in studying in New Zealand on the Education New Zealand (ENZ) campaign website will be contacted by a pool of New Zealand specialist education agents who can provide more information about the courses, the criteria and support with the application process.

  Popular Indian Premier League (IPL) coach of the Chennai Super Kings and former New Zealand cricket captain Stephen Fleming is fronting the awareness raising campaign.  By expressing interest, prospective students will be automatically “in to win” an exclusive dinner date with Stephen Fleming. Fleming’s team is having a great IPL season and he is highly regarded in Indian as among the best captains the Black Caps ever had.

  “The New Zealand tertiary education sector has a huge range of programmes available. As well as being specialists in a number of areas we also offer niche and vocational courses which are less developed in other countries so New Zealand really stands out from the crowd.

  “We want to continue to grow the number of high quality Indian students studying in New Zealand and for them to secure meaningful jobs, particularly in industries experiencing skill shortages such as I.T, Engineering, Agriculture and Forestry and Construction. We hope that this campaign will help us to achieve this goal,” Kathryn says.

  ENZ is working with ten of the top Indian agencies on this campaign. These agencies will amplify the campaign messages through their own networks, reaching many thousands more students.

  The campaign will run from 12 May to the end of June, building on a strong public relations strategy that ENZ has been running in India since October 2013.

  View the campaign website