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Shared role expected to bring benefits in Southland
Southland Girls’ High School and Southland Boys’ High School have decided to maximise their international opportunities by appointing Carolyn Davies as Director of International Students for both schools.
“We have been in the International student market for over 23 years. What we find works well for us is having a full time International Director – that one port of call helps agents, students and parents,” says Yvonne Browning, Principal of Southland Girls’ High School.
“SGHS and SBHS are not in competition with each other and we see major benefits in sharing an International Director. There may be economies of scale to be achieved through joint promotions and marketing material, and by sharing systems and processes we will create better practice for both schools.”
Ian Baldwin, Rector of Southland Boys’ High School says their more than 20 years of experience in international education has taught them that it is important to develop mutually beneficial relationships with students and parents.
“We’ve had to become much more professional in our approach and commit real resource to building these relationships. I realised that we needed a person dedicated to the necessary 24/7 pastoral care of students along with agent-school and parent-school relationships,” says Ian.
Carolyn Davies is that person and she agrees with Ian about the dedication required to be a successful international director.
“International education is more than a job; it is part of your life – a passion. Many of the agents and school staff are like family and my parents now have many international children and grandchildren. I often have agents asking, ‘can I stay at mum and dads?’ If they don’t stay there, the first thing they do when they arrive is ring up and book in for a roast lamb dinner.
“When the opportunity arose for me to take up the DIS role at SBHS it was a natural fit. If you are going to talk to an agent about an opportunity you know the agent represent girls as well as boys – so it makes sense,” says Carolyn.
Carolyn says feedback from agents supports the decision by Ian and Yvonne to follow this path.
“The role will include agent liaison, coordination of accommodation placements for the students, marketing, holiday and weekend programmes and some new things like setting up an International Facebook page for SBHS,” says Carolyn.
SGHS currently has over 25 international students from Japan, China, Hong Kong, Thailand, Germany and Yvonne is excited to soon see some students coming from Chile and Korea.
SBHS has fewer students but is looking for growth.
“While our numbers are relatively low at 12 students, Carolyn and I fully expect a 50 percent increase within a year just through the obvious synergies,” says Ian.
Carolyn will continue to be based at Southland Girls’ but will now be the first point of contact for both schools.
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Letter from the CE: Kiwis see the benefits of international education
The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.
Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.
These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.
This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.
The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.
Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.
I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.
For more information on the Perceptions research, click here.
For more information on the economic valuation, click here.
Grant McPherson
Chief Executive, Education New Zealand

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Auckland Agency Group progresses student well-being initiatives
AAG Chair Isabel Evans, Director of the Ministry of Education (MOE) in Auckland, says more than 60 per cent of international students currently study in Auckland.
“The AAG group was established to build cross-agency government leadership in the Auckland region,” she says.
“We also wanted to ensure that agencies on the ground in Auckland are collaborating effectively.”
Education members of the AAG include the MOE, Education New Zealand (ENZ), New Zealand Qualifications Authority (NZQA) and Tertiary Education Commission. Other government agencies include New Zealand Police, Ministry of Business, Innovation and Employment (MBIE), Immigration New Zealand, Ministry of Foreign Affairs and Trade, Ministry of Social Development and Office of Ethnic Communities, Waitemata and Auckland District Health Boards and the Human Rights Commission. Auckland economic growth agency ATEED also plays an important role.
Ms Evans said the AAG was involved in stakeholder engagement in August which contributed to a draft International Student Wellbeing Strategy.
“From this engagement, we identified a number of action areas. Since then, group members have been working on ways to improve the overall international student experience in Auckland, with the potential to roll these out nationally if successful.”
Below are some of the initiatives underway.
- ATEED and NZ Police are working on a refresh of a safety video for international students. While it will be filmed in Auckland, its messaging will apply to students nationally, and should be available from early 2017.
- ATEED is developing an International Student Experience programme in partnership with ENZ and industry partners.
- Several agencies are looking at ways to improve the information available to international students and their families. Students are seeking more information on such topics as the true cost of living, insurance and what it covers, employment rights, health services and New Zealand culture.
- Agencies are also looking at ways to provide more volunteer and internship opportunities for international students. ATEED and MBIE will also launch phase two of their job-ready graduate programme working with ICT grads specifically.
- Several agencies are looking at ways to better support international parents, particularly those accompanying children who are studying at primary school here. These parents can be isolated and lonely. This support can also extend to the homestay parents who host international students.
“These initiatives are a start, and the AAG members are enthusiastically collaborating to make sure that opportunities to enhance the international student experience are progressed,” says Ms Evans.
She says the AAG’s work is aimed to enhance the service that international students receive from their education provider, rather than replacing it.
For further information, please contact ENZ Acting Director, Student Experience, Sahinde Pala at Sahinde.pala@enz.govt.nz.
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Keeping international students at the forefront of the RoVE conversation
ENZ has an important role in the implementation of the NZIST. We are tasked with ensuring the international education voice is heard and considered; supporting the vocational education sector during the transition; and helping shape the long-term plan for the NZIST international offering.
ENZ recently hosted a communications workshop with government agencies, the IST Establishment Unit and RoVE communications professionals to discuss the potential impact the vocational education reforms may have on international students and the international education sector.
The outcomes of the workshop included an international education focused communications approach that will consist of articles for overseas media, tailored updates for agents and students, and supporting brochures and factsheets. These will ensure international students and their support networks, which includes agents, family members and international office staff, receive relevant, timely information on the transition to the NZIST and feel confident that they know what it means for them and that New Zealand remains the best place for them to study.
ENZ’s Kaylee Butters is currently on secondment to the role of Director, IST Implementation. This role is focused on developing a comprehensive marketing programme to support the vocational education sector during the transition to NZIST, and helping shape the long-term brand positioning of the institute internationally.
“ENZ is excited by the opportunity to support the sector and the NZIST in these crucial stages of development,” Kaylee says. “We see this as an incredible chance to market New Zealand’s vocational education offering internationally under a strong, unified national brand.”
The short-term plan will leverage ENZ’s existing channels and platforms to communicate a clear and confident message to prospective international students, agents and partners. The goal is to continue to attract high-calibre learners to the ITP sector with key messaging and content that aligns with ENZ’s Think New brand.
Long-term, ENZ has an opportunity to work with the NZIST and other Government agencies to design a customised and competitive ‘package’ for international students.
To assist with the day one requirements of the NZIST, ENZ is also supporting the development of the institute's new website. ENZ has developed a student-facing digital ecosystem with award-winning digital marketing capability, business intelligence and Government-level security. ENZ is able to leverage crown investment by using www.studyinnewzealand.govt.nz as a foundation to build a new digital platform tailored to the ITP and ITO sector. We can also support the sector by sharing our learning to ensure the best possible user experience and customer journey for all international and domestic students.
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Student experience takes centre stage at NZIEC 2017
Delegates will gain insights from Study Auckland’s student experience transformation project, discover community support mechanisms to enhance your pastoral programmes and learn how to facilitate the successful education transitions of international students.
There are also sessions on how to foster collective leadership to encourage student wellbeing, how to challenge and motivate students, and how to equip yourself with teaching strategies to engage tertiary international students.
“We have the opportunity to deliver a unique and life-changing student experience in New Zealand,” says Hayley Shields, ENZ’s Student Experience Director.
“This year’s conference includes a broad range of sessions sharing best practice from around the country, and will be useful for institutions and regions seeking to enhance the experiences of international students throughout the student life cycle.”
This year’s conference also brings the voices of international students into the programme as never before. We will explore what current international students think about their New Zealand study experiences and learn from international student graduates about what worked and what didn’t as they transitioned to employment.
You’ll also find international students popping up throughout conference, including in Lian-Hong Brebner’s session ‘We just want to be included’.
Don’t forget to check out ISANA New Zealand’s breakout stream. ISANA have developed a comprehensive breakout programme with positive student experiences at the centre.
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International Education Conference reveals new pathways to success
The conference is an annual part of Study Auckland’s international education programme and featured speakers from throughout the industry including Ministry of Education, Education New Zealand, NZQA, The Mindlab, The University of Auckland, Auckland University of Technology, Howick College and Whitecliffe College of Arts and Design.
International Education Manager Debbie Chambers says the conference provided some interesting insights and direction for the industry.
“There’s some incredibly exciting things happening in the international education sector in Auckland with more institutions doing innovative things and thinking outside the box than ever before. It was great to be able to share some of these ideas and best practices throughout the day.”
The conference also presented the chance for ATEED to highlight its new structure and focus for international education emphasising the strategic importance of the industry to Auckland.
Part of this work to help grow the sector includes working in conjunction with Education New Zealand’s through its Regional Partnership Programme.
This exciting partnership will see ATEED deliver three key projects:
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Telling the Auckland Story – Pathways to success: ATEED will work with the Futures Group to provide institutions and stakeholders with multi-lingual and multi-media collateral and case studies to enable them to tell Regional Auckland’s education, employment and experiential pathway success stories.
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Enhancing the Student Experience: Facilitate a series of events that help international students, education institutions, and employers to connect and engage in order to match their respective needs
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Building Capability – New Product Development: Increase the capability of Auckland’s international education sector by helping them to identify a particular customer need and then develop a new education, tourism and cultural product, which will then be taken to a specific market to be sold.
Debbie says this year’s event really highlighted what an exciting time is to be working in the international education.
“It was heartening to see the support we have from the sector with such a great turnout of attendees and there was a real buzz throughout the whole day. You could see people were hungry for information, new ideas and ways they could work together and share best practice,” she says.
“It was awesome to have our student ambassadors on stage. Hearing their stories about their lives in Auckland and knowing that their lives have been changed for the better as a result of studying here makes all the work we do worthwhile.”
The Director of Marketing at ACG, Kim Harase, says, “The best Study Auckland Conference to date. It had the right mix of presentations, ranging from government agency updates to industry best practice and student experience. There was something for everyone and the Study Auckland team did an excellent job with the organisation of the event."
Diocesan Director of International Students Simone Clark says, “It was a terrific opportunity to hear from those who are passionate about International Education and appreciate its importance to Auckland. Student satisfaction is key; it is vital that their expectations are met – not only at their chosen educational institution but in their overall experience of Auckland. The panel of current International students and their candid, honest feedback was a highlight for me.”
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From Education Minister Chris Hipkins
It represents a shift from international education as a revenue generating export industry to one that incorporates domestic students, boosts global skills and enriches our country socially and culturally.
We’re making strong progress towards this vision. Education New Zealand’s latest Perceptions survey shows more New Zealanders – nearly 60% – believe international education makes a positive contribution to this country. The survey also reveals an increased appreciation for benefits such as greater cultural understanding.
We’re seeing more international students located around the country, supporting regional economies and contributing to diversity and inclusion in local communities: the regional distribution of international students is now at its highest level in the past five years.
We are also seeing a rise in the numbers of international students enrolling at our universities – up seven percent from 2017, and also in our schools, which are up six percent.
This is evidence of the quality of the educational experience we are offering to the world. The Reform of Vocational Education is another step in the right direction, ensuring this sector is strong, unified and continues to be globally relevant in the fast-changing world of work.
The reform includes bringing together the country’s 16 ITPs under a single national Institute of Skills and Technology. This will strengthen New Zealand’s profile internationally and increase our ability to attract quality students from around the world.
Of course, an excellent educational experience is about more than just what happens in the classroom. It is about students feeling welcome, safe and supported. The International Education Strategy places wellbeing front and centre. We can be proud of the progress that has been made in this area – enhancing the pastoral care of international students and improving the information provided to prospective and current international students.
Let’s continue to work together to grow this vision. As one of the Kiwis surveyed for ENZ’s Perceptions research says: “by bringing a global perspective to our educational facilities, international students increase New Zealanders’ understanding of global cultures and perspectives – and collaborate with them".
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69,000 international student enrolments in 2023
The latest figures show that there were 69,135 international student enrolments* with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.
“Over 69,000 enrolments from international students all over the world is good news for our education sector and positive for our communities,” said Dr Linda Sissons, Acting Chief Executive of Education New Zealand Manapou ki te Ao.
“It confirms that New Zealand is an attractive place to study, offering a quality learning experience inside and outside the classroom in a safe, welcoming environment.”
“New Zealand is a small country and for many students, rubbing shoulders with people from other cultures gives them a greater understanding of the issues facing our complex world. In this time of fragile geopolitics, the melting pot of campus life can help build greater understanding and tolerance.”
The university subsector saw the strongest recovery with 29,065 students, representing 86 per cent of 2019 enrolments. Universities and schools are New Zealand’s two largest subsectors for international students.
International student enrolments have grown compared to 2022 in all subsectors except wānanga. English Language Schools saw the greatest percentage increase in international enrolments, lifting by 511 per cent from 1,565 to 9,570.
As with all New Zealand’s competitors in the international education sector, China is the largest source market for international students at 35 per cent.
India is second largest at 11 per cent, Japan at 10 per cent, South Korea at five per cent and Thailand at four per cent. Of the other source countries, no other country represented more than four per cent of total enrolments.
“Enabling a thriving and globally connected New Zealand through world-class international education is a government priority. We are actively diversifying our recruitment efforts to reach international students in a broad range of countries,” Dr Sissons said.
More information on enrolment numbers can be found here.Note: * One individual may enrol more than once
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
This page was last updated on 23 July 2024.
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NZIEC 2018: Theme and call for speakers
ENZ warmly welcomes presentation proposals from across the global international education industry for the 27th NZIEC. Submissions are welcome on any topic relating to the international education industry. Check out the guidelines for presenters and submit your proposal on the NZIEC website. Our call for speakers closes on Friday16 March 2018.
Conference theme: Inspiring Global Citizens
‘We must no longer consider ourselves
as citizens of the cities or countries in which we live,
but we must consider ourselves citizens of the globe.’In this time of rapid change and globalisation, international education has a vital role in equipping our society with the skills needed for the future. New Zealand is ideally placed to address this need. We rank first in The Economist Intelligence Unit’s Worldwide Educating for the FutureIndex for our ability to equip our young leaders with the critical thinking, collaboration and global awareness skills they need to succeed in an increasingly internationalised and technology-driven world.
The 27th New Zealand International Education Conference and Expo (NZIEC) will explore how international education can build on this strength to equip and inspire our students, educators and professionals to become the new wave of global influencers and leaders. Our international education industry can help change the world.NZIEC 2018 will explore the following questions:
- How do we inspire and develop the next generation of global citizens?
- How can we harness technology to enhance our international education marketing, offering and practices?
- How can we forge leading-edge education products, services and technologies that will be in-demand in existing and future global markets?
- How can we connect the value of international education to our diverse communities?
- How can we work together to ensure international education contributes to New Zealand’s future development?
NZIEC 2018 will feature five breakout streams. Check them out here.
About NZIEC 2018
The New Zealand International Education Conference and Expo is the annual conference for New Zealand’s international education industry. NZIEC 2018 will be held at Te Papa Tongarewa on Thursday 9 and Friday 10 August and is expected to attract 700 delegates. Registration will open in May 2017. For more information, check out www.nziec.co.nz. We hope to see you there!
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A message to our students and their families
Our focus at this time is on supporting the families and communities affected by the attack and making sure people feel safe and secure – public safety is the top priority for the New Zealand Police and the New Zealand Government.
People everywhere in New Zealand are coming together to ensure that New Zealand remains an inclusive, caring country.
The attack is an assault on the values of New Zealanders – values of international friendship, tolerance and kindness. International education has a powerful role to play in this, and we value the diversity and perspectives all our international friends bring to New Zealand.
The following services are available, and we encourage you to access them if required:
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If you are in New Zealand, and you or someone you know is feeling distressed in the wake of these events you can call or text 1737 to speak to someone.
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If you are currently studying in New Zealand you can also get support from your education provider.
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Ministry of Health is offering health advice for coping after a traumatic event.
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ACC has support available to victims of the Christchurch terror attack.
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Immigration New Zealand offers general information and guidance for those living and working in New Zealand.
New Zealand is committed to making sure all international students feel safe and well, and that the country remains a welcoming and open society:
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The New Zealand Government’s pastoral care requirements are world leading and set high expectations for the support of international students. The requirements ensure education providers are providing support, information and counselling services. Also, that students are safe and properly cared for.
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New Zealand’s International Student Wellbeing Strategy includes a focus on health and wellbeing, and inclusion, and funds initiatives that support these aims.
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The New Zealand International Education Strategy 2018-2030 is focussed on delivering excellent education and student experience, and ensuring international students are welcome and safe.
Noho ora mai (stay well, look after yourself).
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