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COVID-19: How ENZ is communicating to students, agents and providers
On our own channels, ENZ’s communications with students are focused on the following streams of work:
- Keeping students updated with official government information about the COVID-19 situation in New Zealand, and how this affects them
- Supporting international students who are in New Zealand through this difficult time, with content to keep them connected and support their wellbeing.
- Keeping New Zealand top of mind for prospective students and providing information about studying here, so we are well positioned to recruit new students when the crisis period is over and borders reopen.
Agents are a key audience for ENZ, as they are often a student’s first port of call when an issue comes up. Since February 2020, AgentLab has been our primary information channel for communicating with agents updates on COVID-19. The platform has 2,697 users, and has seen a surge in registrations (733 new) in the past three weeks alone.
We recognise that New Zealand education providers are also communicating with their international students regularly. ENZ hosts a dedicated COVID-19 page for education institutions and stakeholders, and has developed messaging for international students at both a tertiary and secondary school level that providers should feel free to recut for their own channels.
Finally, ENZ is communicating regularly with institutions and peak bodies through regular meetings and email updates.
What we’re doing on our student web platforms
NauMai NZ is our central information for hub for international students in New Zealand. Here, students can find out how to access healthcare, open a bank account, find a rental property, and more.
Since February, NauMai NZ has hosted a dedicated COVID-19 page that is regularly updated with key information relevant to international students.
Beyond immediate information updates, our content focus on NauMai NZ for the next few months will be on creating new content to support international students throughout their time in self-isolation and beyond. Wellbeing will be a key theme, as well as helping students stay connected through sharing their stories.
NauMai NZ COVID-19 information page
The Study in New Zealand website has a banner at the top and midway down the page that directs to the NauMai NZ COVID-19 info page.
Tohu the chatbot is available (who lives on the Study in New Zealand website, NauMai NZ and on Facebook Messenger) to answer a number of COVID-19 related queries.
What we’re doing on student-facing social media
Our strategy for our student social media pages is first and foremost to ensure COVID-19 information is easy to find for anyone who visits our social pages. Across our student-facing Facebook, Instagram, Twitter, Facebook Group and Weibo pages, we have ‘pinned’ informative posts and links directing to the NauMai NZ COVID-19 page, for up-to-date, relevant information. On WeChat, we have a site tab with regular updated COVID-19 information.
Over the coming weeks and months, our social media content will also focus primarily on supporting the wellbeing of current international students. We’ll be working with our Kiwi Ambassadors and other students to share their stories, experiences and tips, helping to keep students connected with each other.
Student emails
Most of the emails our marketing team sends out to students and prospective students are automated well in advance. It was therefore important for ENZ to review all of our emails to ensure they are relevant in the current national and international environment.
- We have paused all of our automated emails except enquiry emails that link prospective students through to institutions they are interested in.
- We have emailed our current student and prospective student databases to acknowledge the situation and link them through to the NauMai NZ COVID-19 page.
- Our key message here was that the safety and wellbeing of international students in New Zealand and New Zealand students who are overseas is our top priority at this time, and we look forward to welcoming new international students when borders reopen, and life starts getting back to normal.
- We will be considering our ongoing automated email stream options over the coming weeks, and re-assessing any necessary content changes.
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Think New with FutureLearn
Quicklinks
About the campaign
Campaign messaging
Tips for promoting the campaign
Check out the Brand Lab to download and use campaign assets
About the campaign
Objectives
- Test an online-focused audience’s appetite for courses delivered under an NZ country brand
- Explore sector capability and willingness for generating and promoting online courses
- Test, understand and validate ENZ's role in the online education space
- Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets
FutureLearn platform and courses
- New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
- These not for credit courses are on average 6-8 hours long from providers across the sector.
- FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally.
- These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.
FutureLearn is actively promoting this campaign in the following prototype markets:
- Thailand, Japan, Korea, China, India, Brazil, Indonesia, USA, Vietnam, Germany, UK, Colombia
In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media.
Campaign messaging
By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.
The Campaign’s place in the wider strategy for international education
- ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.
- The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.
- Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services.
Talking points for providers
- We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
- This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
- The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
- By taking part, we are supporting the Government’s Recovery Plan for International Education.
Provider participation benefits
These messages are useful when talking about the campaign to other staff in your organisation- This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
- We’re able to test a new recruitment and distribution channel at little cost.
- As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
- As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
- Standard membership fees are being waived by FutureLearn for this prototype.
- ENZ is also funding a global campaign via FutureLearn to promote the prototype.
More about FutureLearn
- FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
- 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.
Tips for promoting the campaign
By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:
Tip 1: Use the digital assets available in your promotions:
There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.
Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!
Tip 2: Share our FutureLearn & Online Learning blogs
We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.
We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page
Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels
ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.
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Around the world in five: E-News February 2022
International
Has the pandemic redirected international student flows forever?
Survey: Covid-19 ‘significant’ impact on wellbeing
New Zealand
New Zealand has ‘continued interest from PhD students’ despite delays in border reopening: expert
Australia
Early signs of international student numbers rebounding (universityworldnews.com)
“They are missing, we miss them”: Plan to bolster city’s student reputation
Unlimited work hours for international students ‘could damage’ Australian reputation
Canberra announces Maitri initiatives to support Indian students at top Australian unis
India
How Omicron has affected the vision of studying abroad for students
United Kingdom
UK hits target of 600k international HE students 10 years early
The English test that ruined thousands of lives
Make immigration rules work for universities, expert says
United States
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From the Chief Executive: Positive steps for international education
Initially focused on Asia, the Prime Minister’s scholarships started in 2013. Since then, more than 2,400 Kiwis have benefited from the experience of living in an Asian or Latin American country, developing personal connections, cultural understanding and global citizenship skills as well as gaining new perspectives in their chosen field of study. These scholarships are a great example of the two-way nature of international education – it’s about the opportunity for us as New Zealanders to learn, as well as for us to contribute.
Over the years the scholarships have evolved and this is set to continue in the future, following two recent wānanga with Māori partners. The first wānanga explored what ‘global citizenship’ means from a Māori world view. The second wānanga discussed the Prime Minister’s Scholarship programme, how to grow Māori participation in it, and how to support rangatahi through creating programme connections with iwi and the Māori economy, so the programme provides greater value for Māori. Alongside participants from a range of iwi and sector interests, representatives from the newly formed Kāhui Kaupapa also attended – Māori alumni of the Prime Minister’s Scholarships for Asia and Latin America. This work is part of ENZ’s long-term programme to build partnerships with iwi, Māori and Māori providers of education services, to transform the understanding of international education and ensure the education system delivers with, and for, Māori in the international context.
We have also made good progress with plans for inbound travel for international education this month. Universities are currently using our new portal system to nominate international students for their 1,450 places as part of the fourth cohort of 5,000 students. Working with the Ministry of Education, we are now assessing applications for places received from schools, PTEs and English language schools and will let them know their individual place allocations next week, so that they can start sending in their nominations, along with Te Pūkenga. Immigration New Zealand is due to begin processing the first formal requests for travel under this border exception by mid-April, in time for a mid-year study start.
In related news, travel from visa waiver countries such as Japan and South Korea has been brought forward two months and will now reopen from 2 May 2022. Students from these countries will be able to come to New Zealand for short courses of up to three months, which is good news for the sector, including English language schools.
While the borders were closed, online education offerings assumed a greater role. This sets us up well to continue to provide a more varied and resilient international education offering in the future. Phase two of a pilot programme to promote New Zealand-branded online education to the world starts in June and interested education providers are invited to a webinar on 31 March 2022 to find out more. This phase of the pilot will continue our partnership with FutureLearn, a well-established online platform with a significant global audience.
COVID-19 has affected our daily lives in many ways, including making virtual meetings the norm. When we held our regular peak body and regional gatherings last week, it was noticeable that a greater degree of formality tends to prevail online, and it’s much harder to get lively discussions underway. We really value and need to hear from our industry partners, and so I would welcome any suggestions for how we can make sure that these meetings enable robust discussion and exchange of ideas.
This month we welcomed Ziena Jalil to her first meeting as an ENZ Board member. Ziena was once an international student and is now an award-winning business and public sector leader, with 20 years’ experience working in New Zealand and Asia. Ziena brings enormous expertise in education, international relations and marketing, which will greatly benefit ENZ and the wider international education sector as we work to rebuild post-COVID.
This month we also published our 2020/21 Annual Report, which had been delayed by a shortage of auditors, related to COVID-19. The report is available on our website here and highlights the impacts of COVID-19 on the sector and our joint efforts to maintain an ongoing commitment to international education during this challenging period.
Okea Ururoatia! – Keep striving forward!
Grant McPherson
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Around the world in five – April E-News 2022
International
ENZ online education pilot extended
Education NZ to roll over Recognised Agency scheme to end of year
International learners stay cool on studying Down Under
Universities in ‘no mood’ to rush back to HE globalisation
New Zealand
International postgraduate students treated 'like massive drain on society'
Te Pukenga shares International Education Strategy
Financial hangover for Wintec, Waikato University as international students trickle back in
MIL-Evening Report: Open letter to Minister Faafoi – an appeal to help 34 abandoned Papuan students
Host families needed in Tauranga
Dunedin firm’s education tool a winner
India
Japan
New Zealand Relaunches Innovative Rugby and English Study Programme
Latin America
It's time to talk about educational quality at Education New Zealand's first Kōrerorero
Visions and perspectives on quality education in Latin America and Oceania
Saudi Arabia
South Korea
Thailand
Otago University New Zealand hybrid 2nd generation recruitment
Viet Nam
Opportunities for teachers to catch up with the wave of digital transformation in education
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Around the world in five - May 2022
International
NZ: fully open on July 31 and post-study work reforms announced
New Zealand to continue below Year 9 recruitment as government backs down
NZ consults on new strategy and plans promotional tour of Americas
New Zealand aims for 'high value' and diversity in refreshed strategy
New Zealand international education renews outward focus
Chinese student flows tipped to peak within five years
New Zealand
Chris Hipkins wants to diversify countries international students come from
International students group respond to 'backdoor to residency' comment
Long distance life: Three students navigating the pandemic far from whānau
International student market unlikely to recover quickly, agents warn
Chile
Learn about the benefits of traveling to New Zealand with the visa to study and work
China
China: Could lockdown fatigue influence outbound student mobility?
India
India simplifies procedures for foreign institution partnerships
Thailand
United States
Chris Hipkins wants to diversify the countries where international students come from
NZ consults on new strategy as gov’t plans promotional tour of Americas
Viet Nam
New Zealand ready to welcome Vietnamese students back two months earlier
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69,000 international student enrolments in 2023
The latest figures show that there were 69,135 international student enrolments* with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.
“Over 69,000 enrolments from international students all over the world is good news for our education sector and positive for our communities,” said Dr Linda Sissons, Acting Chief Executive of Education New Zealand Manapou ki te Ao.
“It confirms that New Zealand is an attractive place to study, offering a quality learning experience inside and outside the classroom in a safe, welcoming environment.”
“New Zealand is a small country and for many students, rubbing shoulders with people from other cultures gives them a greater understanding of the issues facing our complex world. In this time of fragile geopolitics, the melting pot of campus life can help build greater understanding and tolerance.”
The university subsector saw the strongest recovery with 29,065 students, representing 86 per cent of 2019 enrolments. Universities and schools are New Zealand’s two largest subsectors for international students.
International student enrolments have grown compared to 2022 in all subsectors except wānanga. English Language Schools saw the greatest percentage increase in international enrolments, lifting by 511 per cent from 1,565 to 9,570.
As with all New Zealand’s competitors in the international education sector, China is the largest source market for international students at 35 per cent.
India is second largest at 11 per cent, Japan at 10 per cent, South Korea at five per cent and Thailand at four per cent. Of the other source countries, no other country represented more than four per cent of total enrolments.
“Enabling a thriving and globally connected New Zealand through world-class international education is a government priority. We are actively diversifying our recruitment efforts to reach international students in a broad range of countries,” Dr Sissons said.
More information on enrolment numbers can be found here.Note: * One individual may enrol more than once
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
This page was last updated on 23 July 2024.
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Annual survey shows continuing strong support for international students in New Zealand
More than three quarters of 1,100 New Zealanders in the annual 2024 survey conducted by Education New Zealand Manapou ki te Ao (ENZ) believe the country should host the same or more international students in New Zealand.
This was the key finding of research, completed in October, to measure New Zealanders’ views on the contribution and challenges of international students studying in New Zealand.
For the first time this year, the annual survey asked respondents if they wanted to see more or fewer international students in the country. Forty-one (41) percent of those surveyed said they would like to see more, with another 36 percent supporting the same number of students. Only 11 percent indicated they would like to see fewer international students arrive.
Positive perceptions of international students also continued to track strongly with 72 percent saying the students benefit New Zealand. This followed similar levels of support of 75 percent in 2023 and 73 percent in 2022.
Commenting on the findings, ENZ’s Chief Executive, Amanda Malu, said the results reinforced the growing support and understanding of the contribution of international students to local communities and the country.
“Since 2018 we have seen increasing support for the contribution international students make in key areas,” said Ms Malu.
“Today 82 percent of New Zealanders agree that international students contribute to our cultural diversity, with 79 percent feeling they help local students learn about other cultures and ways of life, as well as contributing to local businesses during their studies.”
“This level of support is enormously pleasing. It tells us we can continue to steadily grow the number of international students in New Zealand and that they will continue to receive a warm welcome in our communities.”
Read the report here: 2024 Survey of the Public Perceptions of International Education | ENZ IntelliLab
For further information:Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 21 875 132
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Student-led business sets out to break down barriers
InterStudentsNZ, a platform which will host resources and courses to meet the needs of international students, is a regional winner in the Company of the Year category in the Lion Foundation Young Enterprise Scheme. It also scooped the Excellence in Promotion Award and Paying it Forward Award.
InterStudentsNZ is the brainchild of budding entrepreneurs Mackenzie Roskruge (CEO), KimSreng Keo (Production Manager), and Russle La Morena (Finance Director), who met through the college’s international student buddy scheme. They bonded over a shared interest in education and curiosity about their cultural differences.
Mackenzie and Russle are both domestic students, but Kim arrived in New Zealand in 2018 as an international student from Phnom Penh, Cambodia, knowing no-one and understanding little of what seemed to be a strange, new culture.
He believes that international students enrich New Zealand communities and have much to offer, but that many don’t make the most of their time here because they face challenges integrating into the community and planning a future beyond school.
“Understanding how people think and how to communicate is important,” he says. “When we first arrive many of us have a big language barrier. There are even subtle cultural differences which we don’t understand, and which need explanation.”
Platform driven by students, for students
Sharing his insights of the challenges that international students can face, the friends determined that more support was needed and that a platform driven by students, for students, was the answer.
The opportunity to enter the Young Enterprise Scheme through their Year 13 Business Studies course, gave the students a chance to turn their ideas into reality.
InterStudentsNZ has big plans. The team want to create a one-stop shop for resources tailored for students to better understand New Zealand’s education system, work environment, and culture.
“For example, if a student came to us and wanted to learn about New Zealand slang, we could direct them to a one-hour course with video tutorials, quizzes and written explanations to help them master slang,” says Mackenzie.
“Or a student might want to learn about social innovation in New Zealand. We could potentially provide a one-two hour course each week for a month with case studies, opportunities for mentorship, and tools for how they could move into social innovation themselves.
Empowering international students in New Zealand
"We hope students will feel empowered to learn new subjects and inspired to remain studying and working in New Zealand."And it’s not only international students who stand to benefit. Surveys of domestic students at Waitakere College showed that they were also interested to explore topics which would likely make them more engaged and invested in their education.
The InterStudentsNZ team all plan to study at the University of Auckland next year and hope to continue developing their business. With more funding, they would like to add workplace mentorship opportunities for international students, courses in te ao Maori, New Zealand history, and New Zealand industry pathways. They also plan a blog space and a social media presence. “We’re creating a digital Aotearoa for rangatahi all around the world to explore.”
Giving international students a sense of belonging
Kim is proud of how much he has achieved since arriving in Auckland as a shy 14-year-old, and grateful for the support he has received from his New Zealand friends. “Working alongside them has been amazing and allowed me to gain so much more confidence. Now we’ve come up with this idea on how to help international students, it’s really strengthened our relationship as a team. “Our business motto is ‘Encouraging Connections’ and that sums up our goals,” says Mackenzie. “It’s about building bridges and supporting international students, giving them a sense of belonging and a great future in New Zealand.”
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Farewell to a champion for international students: Jessica Phuang retires after years of dedicated service
As a founding member of the Auckland Agency Group, Jessica played a key role in bringing together organisations to support the international student experience through tangible, cross-agency interventions.
One of her most impactful initiatives was the International Student Ambassadors programme, which helped students connect with the New Zealand Police, build trust, and learn how to stay safe while studying in New Zealand.
Known affectionately as “Aunty Jessica” by many students, she was often the first person they turned to in moments of need — sometimes even in the early hours of the morning. Her personal commitment to student wellbeing went far beyond her official role.
Jessica and her team also contributed to the development of safety resources for international students, produced in collaboration with ATEED and ENZ. Her work consistently reflected a deep dedication to ensuring international students had a positive and enriching experience in New Zealand.
ENZ Group General Manager International & Sector Engagement, Sahinde Pala, said Jessica has been a quiet force behind many of the initiatives that have shaped the international student experience in Auckland.
“Her warmth, her advocacy, and her ability to bring people together have made a lasting impact,” she said.
“She understood that international students are not just visitors — they’re part of our communities. Jessica’s work helped raise their profile and ensure they were supported, respected, and empowered,” Sahinde added.
Jessica also supported the development of a unique Auckland University of Technology (AUT) initiative that connected students with retirees, fostering intergenerational dialogue and community building – a project fondly remembered by many, including ENZ staff.
International students enjoyed learning about local New Zealand culture from senior citizens in Auckland. Read more here: AUT international students connect with senior citizens » Education NZ
ENZ extends its heartfelt thanks to Jessica for her years of service and support, and wishes her all the very best in her retirement.
