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Letter from the CE: Kiwis see the benefits of international education
The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.
Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.
These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.
This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.
The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.
Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.
I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.
For more information on the Perceptions research, click here.
For more information on the economic valuation, click here.
Grant McPherson
Chief Executive, Education New Zealand
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International Education Conference reveals new pathways to success
The conference is an annual part of Study Auckland’s international education programme and featured speakers from throughout the industry including Ministry of Education, Education New Zealand, NZQA, The Mindlab, The University of Auckland, Auckland University of Technology, Howick College and Whitecliffe College of Arts and Design.
International Education Manager Debbie Chambers says the conference provided some interesting insights and direction for the industry.
“There’s some incredibly exciting things happening in the international education sector in Auckland with more institutions doing innovative things and thinking outside the box than ever before. It was great to be able to share some of these ideas and best practices throughout the day.”
The conference also presented the chance for ATEED to highlight its new structure and focus for international education emphasising the strategic importance of the industry to Auckland.
Part of this work to help grow the sector includes working in conjunction with Education New Zealand’s through its Regional Partnership Programme.
This exciting partnership will see ATEED deliver three key projects:
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Telling the Auckland Story – Pathways to success: ATEED will work with the Futures Group to provide institutions and stakeholders with multi-lingual and multi-media collateral and case studies to enable them to tell Regional Auckland’s education, employment and experiential pathway success stories.
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Enhancing the Student Experience: Facilitate a series of events that help international students, education institutions, and employers to connect and engage in order to match their respective needs
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Building Capability – New Product Development: Increase the capability of Auckland’s international education sector by helping them to identify a particular customer need and then develop a new education, tourism and cultural product, which will then be taken to a specific market to be sold.
Debbie says this year’s event really highlighted what an exciting time is to be working in the international education.
“It was heartening to see the support we have from the sector with such a great turnout of attendees and there was a real buzz throughout the whole day. You could see people were hungry for information, new ideas and ways they could work together and share best practice,” she says.
“It was awesome to have our student ambassadors on stage. Hearing their stories about their lives in Auckland and knowing that their lives have been changed for the better as a result of studying here makes all the work we do worthwhile.”
The Director of Marketing at ACG, Kim Harase, says, “The best Study Auckland Conference to date. It had the right mix of presentations, ranging from government agency updates to industry best practice and student experience. There was something for everyone and the Study Auckland team did an excellent job with the organisation of the event."
Diocesan Director of International Students Simone Clark says, “It was a terrific opportunity to hear from those who are passionate about International Education and appreciate its importance to Auckland. Student satisfaction is key; it is vital that their expectations are met – not only at their chosen educational institution but in their overall experience of Auckland. The panel of current International students and their candid, honest feedback was a highlight for me.”
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Think New with FutureLearn
Quicklinks
About the campaign
Campaign messaging
Tips for promoting the campaign
Check out the Brand Lab to download and use campaign assets
About the campaign
Objectives
- Test an online-focused audience’s appetite for courses delivered under an NZ country brand
- Explore sector capability and willingness for generating and promoting online courses
- Test, understand and validate ENZ's role in the online education space
- Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets
FutureLearn platform and courses
- New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
- These not for credit courses are on average 6-8 hours long from providers across the sector.
- FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally.
- These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.
FutureLearn is actively promoting this campaign in the following prototype markets:
- Thailand, Japan, Korea, China, India, Brazil, Indonesia, USA, Vietnam, Germany, UK, Colombia
In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media.
Campaign messaging
By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.
The Campaign’s place in the wider strategy for international education
- ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.
- The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.
- Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services.
Talking points for providers
- We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
- This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
- The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
- By taking part, we are supporting the Government’s Recovery Plan for International Education.
Provider participation benefits
These messages are useful when talking about the campaign to other staff in your organisation- This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
- We’re able to test a new recruitment and distribution channel at little cost.
- As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
- As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
- Standard membership fees are being waived by FutureLearn for this prototype.
- ENZ is also funding a global campaign via FutureLearn to promote the prototype.
More about FutureLearn
- FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
- 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.
Tips for promoting the campaign
By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:
Tip 1: Use the digital assets available in your promotions:
There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.
Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!
Tip 2: Share our FutureLearn & Online Learning blogs
We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.
We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page
Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels
ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.
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69,000 international student enrolments in 2023
The latest figures show that there were 69,135 international student enrolments* with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.
“Over 69,000 enrolments from international students all over the world is good news for our education sector and positive for our communities,” said Dr Linda Sissons, Acting Chief Executive of Education New Zealand Manapou ki te Ao.
“It confirms that New Zealand is an attractive place to study, offering a quality learning experience inside and outside the classroom in a safe, welcoming environment.”
“New Zealand is a small country and for many students, rubbing shoulders with people from other cultures gives them a greater understanding of the issues facing our complex world. In this time of fragile geopolitics, the melting pot of campus life can help build greater understanding and tolerance.”
The university subsector saw the strongest recovery with 29,065 students, representing 86 per cent of 2019 enrolments. Universities and schools are New Zealand’s two largest subsectors for international students.
International student enrolments have grown compared to 2022 in all subsectors except wānanga. English Language Schools saw the greatest percentage increase in international enrolments, lifting by 511 per cent from 1,565 to 9,570.
As with all New Zealand’s competitors in the international education sector, China is the largest source market for international students at 35 per cent.
India is second largest at 11 per cent, Japan at 10 per cent, South Korea at five per cent and Thailand at four per cent. Of the other source countries, no other country represented more than four per cent of total enrolments.
“Enabling a thriving and globally connected New Zealand through world-class international education is a government priority. We are actively diversifying our recruitment efforts to reach international students in a broad range of countries,” Dr Sissons said.
More information on enrolment numbers can be found here.Note: * One individual may enrol more than once
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
This page was last updated on 23 July 2024.
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Around the world in five - May 2022
International
NZ: fully open on July 31 and post-study work reforms announced
New Zealand to continue below Year 9 recruitment as government backs down
NZ consults on new strategy and plans promotional tour of Americas
New Zealand aims for 'high value' and diversity in refreshed strategy
New Zealand international education renews outward focus
Chinese student flows tipped to peak within five years
New Zealand
Chris Hipkins wants to diversify countries international students come from
International students group respond to 'backdoor to residency' comment
Long distance life: Three students navigating the pandemic far from whānau
International student market unlikely to recover quickly, agents warn
Chile
Learn about the benefits of traveling to New Zealand with the visa to study and work
China
China: Could lockdown fatigue influence outbound student mobility?
India
India simplifies procedures for foreign institution partnerships
Thailand
United States
Chris Hipkins wants to diversify the countries where international students come from
NZ consults on new strategy as gov’t plans promotional tour of Americas
Viet Nam
New Zealand ready to welcome Vietnamese students back two months earlier
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Around the world in five – April E-News 2022
International
ENZ online education pilot extended
Education NZ to roll over Recognised Agency scheme to end of year
International learners stay cool on studying Down Under
Universities in ‘no mood’ to rush back to HE globalisation
New Zealand
International postgraduate students treated 'like massive drain on society'
Te Pukenga shares International Education Strategy
Financial hangover for Wintec, Waikato University as international students trickle back in
MIL-Evening Report: Open letter to Minister Faafoi – an appeal to help 34 abandoned Papuan students
Host families needed in Tauranga
Dunedin firm’s education tool a winner
India
Japan
New Zealand Relaunches Innovative Rugby and English Study Programme
Latin America
It's time to talk about educational quality at Education New Zealand's first Kōrerorero
Visions and perspectives on quality education in Latin America and Oceania
Saudi Arabia
South Korea
Thailand
Otago University New Zealand hybrid 2nd generation recruitment
Viet Nam
Opportunities for teachers to catch up with the wave of digital transformation in education
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Student-led business sets out to break down barriers
InterStudentsNZ, a platform which will host resources and courses to meet the needs of international students, is a regional winner in the Company of the Year category in the Lion Foundation Young Enterprise Scheme. It also scooped the Excellence in Promotion Award and Paying it Forward Award.
InterStudentsNZ is the brainchild of budding entrepreneurs Mackenzie Roskruge (CEO), KimSreng Keo (Production Manager), and Russle La Morena (Finance Director), who met through the college’s international student buddy scheme. They bonded over a shared interest in education and curiosity about their cultural differences.
Mackenzie and Russle are both domestic students, but Kim arrived in New Zealand in 2018 as an international student from Phnom Penh, Cambodia, knowing no-one and understanding little of what seemed to be a strange, new culture.
He believes that international students enrich New Zealand communities and have much to offer, but that many don’t make the most of their time here because they face challenges integrating into the community and planning a future beyond school.
“Understanding how people think and how to communicate is important,” he says. “When we first arrive many of us have a big language barrier. There are even subtle cultural differences which we don’t understand, and which need explanation.”
Platform driven by students, for students
Sharing his insights of the challenges that international students can face, the friends determined that more support was needed and that a platform driven by students, for students, was the answer.
The opportunity to enter the Young Enterprise Scheme through their Year 13 Business Studies course, gave the students a chance to turn their ideas into reality.
InterStudentsNZ has big plans. The team want to create a one-stop shop for resources tailored for students to better understand New Zealand’s education system, work environment, and culture.
“For example, if a student came to us and wanted to learn about New Zealand slang, we could direct them to a one-hour course with video tutorials, quizzes and written explanations to help them master slang,” says Mackenzie.
“Or a student might want to learn about social innovation in New Zealand. We could potentially provide a one-two hour course each week for a month with case studies, opportunities for mentorship, and tools for how they could move into social innovation themselves.
Empowering international students in New Zealand
"We hope students will feel empowered to learn new subjects and inspired to remain studying and working in New Zealand."And it’s not only international students who stand to benefit. Surveys of domestic students at Waitakere College showed that they were also interested to explore topics which would likely make them more engaged and invested in their education.
The InterStudentsNZ team all plan to study at the University of Auckland next year and hope to continue developing their business. With more funding, they would like to add workplace mentorship opportunities for international students, courses in te ao Maori, New Zealand history, and New Zealand industry pathways. They also plan a blog space and a social media presence. “We’re creating a digital Aotearoa for rangatahi all around the world to explore.”
Giving international students a sense of belonging
Kim is proud of how much he has achieved since arriving in Auckland as a shy 14-year-old, and grateful for the support he has received from his New Zealand friends. “Working alongside them has been amazing and allowed me to gain so much more confidence. Now we’ve come up with this idea on how to help international students, it’s really strengthened our relationship as a team. “Our business motto is ‘Encouraging Connections’ and that sums up our goals,” says Mackenzie. “It’s about building bridges and supporting international students, giving them a sense of belonging and a great future in New Zealand.”
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Keeping international students at the forefront of the RoVE conversation
ENZ has an important role in the implementation of the NZIST. We are tasked with ensuring the international education voice is heard and considered; supporting the vocational education sector during the transition; and helping shape the long-term plan for the NZIST international offering.
ENZ recently hosted a communications workshop with government agencies, the IST Establishment Unit and RoVE communications professionals to discuss the potential impact the vocational education reforms may have on international students and the international education sector.
The outcomes of the workshop included an international education focused communications approach that will consist of articles for overseas media, tailored updates for agents and students, and supporting brochures and factsheets. These will ensure international students and their support networks, which includes agents, family members and international office staff, receive relevant, timely information on the transition to the NZIST and feel confident that they know what it means for them and that New Zealand remains the best place for them to study.
ENZ’s Kaylee Butters is currently on secondment to the role of Director, IST Implementation. This role is focused on developing a comprehensive marketing programme to support the vocational education sector during the transition to NZIST, and helping shape the long-term brand positioning of the institute internationally.
“ENZ is excited by the opportunity to support the sector and the NZIST in these crucial stages of development,” Kaylee says. “We see this as an incredible chance to market New Zealand’s vocational education offering internationally under a strong, unified national brand.”
The short-term plan will leverage ENZ’s existing channels and platforms to communicate a clear and confident message to prospective international students, agents and partners. The goal is to continue to attract high-calibre learners to the ITP sector with key messaging and content that aligns with ENZ’s Think New brand.
Long-term, ENZ has an opportunity to work with the NZIST and other Government agencies to design a customised and competitive ‘package’ for international students.
To assist with the day one requirements of the NZIST, ENZ is also supporting the development of the institute's new website. ENZ has developed a student-facing digital ecosystem with award-winning digital marketing capability, business intelligence and Government-level security. ENZ is able to leverage crown investment by using www.studyinnewzealand.govt.nz as a foundation to build a new digital platform tailored to the ITP and ITO sector. We can also support the sector by sharing our learning to ensure the best possible user experience and customer journey for all international and domestic students.
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NZIEC 2018: Theme and call for speakers
ENZ warmly welcomes presentation proposals from across the global international education industry for the 27th NZIEC. Submissions are welcome on any topic relating to the international education industry. Check out the guidelines for presenters and submit your proposal on the NZIEC website. Our call for speakers closes on Friday16 March 2018.
Conference theme: Inspiring Global Citizens
‘We must no longer consider ourselves
as citizens of the cities or countries in which we live,
but we must consider ourselves citizens of the globe.’In this time of rapid change and globalisation, international education has a vital role in equipping our society with the skills needed for the future. New Zealand is ideally placed to address this need. We rank first in The Economist Intelligence Unit’s Worldwide Educating for the FutureIndex for our ability to equip our young leaders with the critical thinking, collaboration and global awareness skills they need to succeed in an increasingly internationalised and technology-driven world.
The 27th New Zealand International Education Conference and Expo (NZIEC) will explore how international education can build on this strength to equip and inspire our students, educators and professionals to become the new wave of global influencers and leaders. Our international education industry can help change the world.NZIEC 2018 will explore the following questions:
- How do we inspire and develop the next generation of global citizens?
- How can we harness technology to enhance our international education marketing, offering and practices?
- How can we forge leading-edge education products, services and technologies that will be in-demand in existing and future global markets?
- How can we connect the value of international education to our diverse communities?
- How can we work together to ensure international education contributes to New Zealand’s future development?
NZIEC 2018 will feature five breakout streams. Check them out here.
About NZIEC 2018
The New Zealand International Education Conference and Expo is the annual conference for New Zealand’s international education industry. NZIEC 2018 will be held at Te Papa Tongarewa on Thursday 9 and Friday 10 August and is expected to attract 700 delegates. Registration will open in May 2017. For more information, check out www.nziec.co.nz. We hope to see you there!
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A message to our students and their families
Our focus at this time is on supporting the families and communities affected by the attack and making sure people feel safe and secure – public safety is the top priority for the New Zealand Police and the New Zealand Government.
People everywhere in New Zealand are coming together to ensure that New Zealand remains an inclusive, caring country.
The attack is an assault on the values of New Zealanders – values of international friendship, tolerance and kindness. International education has a powerful role to play in this, and we value the diversity and perspectives all our international friends bring to New Zealand.
The following services are available, and we encourage you to access them if required:
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If you are in New Zealand, and you or someone you know is feeling distressed in the wake of these events you can call or text 1737 to speak to someone.
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If you are currently studying in New Zealand you can also get support from your education provider.
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Ministry of Health is offering health advice for coping after a traumatic event.
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ACC has support available to victims of the Christchurch terror attack.
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Immigration New Zealand offers general information and guidance for those living and working in New Zealand.
New Zealand is committed to making sure all international students feel safe and well, and that the country remains a welcoming and open society:
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The New Zealand Government’s pastoral care requirements are world leading and set high expectations for the support of international students. The requirements ensure education providers are providing support, information and counselling services. Also, that students are safe and properly cared for.
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New Zealand’s International Student Wellbeing Strategy includes a focus on health and wellbeing, and inclusion, and funds initiatives that support these aims.
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The New Zealand International Education Strategy 2018-2030 is focussed on delivering excellent education and student experience, and ensuring international students are welcome and safe.
Noho ora mai (stay well, look after yourself).
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