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Physically distant, digitally connected
Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.
Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.
The campaign takes a three-pronged approach to this through:
- Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
- Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks.
- Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.
Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.
China channels
To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by:
- WeChat advertising within New Zealand
- A Chinese language version of the NauMai NZ COVID-19 page
- Chinese language videos with information about work and financial support, studying onlineand living in a student hostel during lockdown.
- We are developing a new NauMai NZ ‘mini programme’ to deliver the NauMai NZ experience within WeChat. Work has already started, and we aim to launch the programme by the end of the year.
New content
Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.
As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.
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PTE English for Speakers of Other Language (ESOL) Provision Fund
The $1.5 million fund is designed to help English language schools impacted by the border closure to international students.
The funding was announced in July by Minister of Education Chris Hipkins as part of the Government’s $51.6 million Recovery Plan for International Education.
The PTE ESOL Fund is part of the first workstream, which seeks to stabilise the sector while borders remain closed. Read more about the Recovery Plan.
The funding aims to help increase demand for English language training, to be met by English Language Schools. It will also help with upskilling and improving the employability of New Zealanders with English language needs, including migrant partners and dependents of New Zealanders.
The fund is being implemented by the Tertiary Education Commission (TEC).
Eligibility
To be eligible for the PTE ESOL Provision Fund, your organisation must hold a Category 1 External Evaluation and Review (EER) rating from NZQA as at 1 July 2020.
Teaching enabled by this fund may only be provided to Category A and B learners. All learners must be in New Zealand.
Read more details on eligbility
How to apply
Applications for the PTE ESOL Provision Fund are open now and will close at 5pm on Friday, 28 August.
To apply, you need to complete the form on the TEC website and send it through to the TEC Customer Group via email: customerservice@tec.govt.nz
Other considerations
For the full list of terms and conditions, including successful applicants’ reporting and monitoring requirements, refer to the TEC website.
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Around the world in five
FINLAND
University World News: What makes international students want to stay on or go?
Three-quarters of bachelor degree graduates and two-thirds of masters and doctoral graduates live on in Finland for three or more years after their degree, according to new research.
NEW ZEALAND
Checkpoint: Education NZ chair details exemptions for foreign PhD students
Interview with Education New Zealand Chair Steve Maharey. "They can come from any country as long as they are involved in PhD study, or they are Masters students."
GLOBAL
University World News: Combating discrimination against international students
Our findings outline disturbing trends in discrimination and racism that must be dealt with urgently by universities in the immediate aftermath of COVID and in the longer term. While this list is certainly not exhaustive, we provide the following suggestions for ongoing social support for and inclusion of international students
UNITED STATES
The PIE News: “Perceived barriers” driving prospective students away from US
While the US higher education community has overcome many of the political and Covid-19 related challenges facing the international education sector, a great deal of “perceived” barriers remain for prospective students considering the US, which could be detrimental for recruitment efforts in the future.
JAPAN
Japan eases restrictions for international travellers, including students
Japan is opening its borders again to international students with visas for longer-term studies. The number of daily arrivals is limited for the time being with greater emphasis given to key sending markets in Asia.
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Around the world in five
NEW ZEALAND
While You Were Away: New Zealand’s Journey to a More Inclusive International Education Experience
This past year, issues of race and inequality have been thrust to the forefront of global consciousness amidst a pandemic that has made international travel – and education – more complex than ever. During this time, New Zealand has taken the chance to reflect on the role of international education in promoting equity, diversity, and inclusion.
GLOBAL
How will university campuses change post-pandemic?
In much the same way that the transition to work from home has caused corporations of all sizes to dig deep to understand the high value tasks that occur most successfully when teams gather in person, higher education may soon be shifting its campus model in response to the integration of virtual learning into its ongoing pedagogy.
GLOBAL
International student recruitment and online communications in the age of COVID
A round up of strategies and tips for adapting student communications for recruitment marketing during the pandemic.
AUSTRALIA
Australia launches International Education Strategy consultation
The Australian government is looking for input from students, educators and the higher education sector on a new strategy for international education in Australia.
CHINA
China to tighten grip on edtech industry and online learning
China’s Ministry of Education announced on March 31 that education departments should limit the times at which primary and secondary school students take part in online learning to ensure they are getting enough sleep.
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Have your say on immigration policy settings and international students under Year 9
Immigration policy settings
The Productivity Commission is inquiring into immigration policy settings, and submissions close on 24 December 2021.
The New Zealand Government has asked the Commission to undertake an inquiry into what immigration policy settings would best facilitate New Zealand’s long-term economic growth and promote the wellbeing of New Zealanders.
To have your say, go to productivity.govt.nz/inquiries/immigration-settings
Future of international students under year 9
The Ministry of Education has opened consultation on the future of the enrolment of international fee-paying students under Year 9, and submissions close on 11 March 2022.
The proposed policy change affects international students at the primary and intermediate levels and would require the amendment of the Education and Training Act 2020. To have your say, go to consultation.education.govt.nz/international-education/intlenrolunderyear9
Keep up with public consultations affecting the international education sector.
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From the Chief Executive: Greater clarity for 2022
The past couple of years have undoubtedly been tough. Despite this, we’ve worked together to provide additional support for current students, diversify programmes and services, strengthen relationships, build social licence, and maintain a presence in our key markets.
Our immediate focus now is on making best possible use of key steps in the government’s five-step plan to progressively reopen the borders:
- Fourth cohort of up to 5,000 international students as a border exception (step 3), with visa processing from mid-April in time for students to start their studies here in July
- Up to 3 months for visitors to come from visa-waiver countries (step 4) by July
- Visa applications open for all international students by October, in time for students to arrive at the start of the 2023 year.
Government decisions have now been made on the composition of the fourth cohort of students. Student numbers will be allocated across the sector, based on the proportion of international students who were attending each type of education provider pre-COVID in 2019:
- University 1,450
- Te Pūkenga 700
- School (Year 9 and above) 1,000
- PTE 850
- English Language School 1,000
Students will need to meet the same living cost requirements as the previous cohort, namely funds of $15,000 for school students and $20,000 for other students.
Over the coming weeks, we will work closely with peak bodies, education providers and the Ministry of Education, to finalise the allocation of these places to individual providers. In this respect, we have been able to set up an online system that should streamline the application process, and you will hear more about this soon.
At the same time, we are continuing to work towards the overarching goals set out in the International Education Strategy:
- Delivering an excellent education and student experience
- Achieving sustainable growth
- Developing global citizens.
In this month’s E-News, you can read about our participation at the Dubai Expo, as well as two key upcoming events in Oman and Saudi Arabia related to tertiary education: Global Higher Education Exhibition Oman from 27 to 29 March 2022, and the International Conference & Exhibition for Education in Riyadh from 8 to 11 May 2022.
As a reminder, other major education conferences in the first half of the year include APAIE 2022 from 27 to 31 March, which will be held online, FAUBAI 2022 which will be held online from 25 to 27 April, and NAFSA which will be held online from 4 to 5 May 2022 and in person in Denver, Colorado from 31 May to 3 June 2022.
I look forward to working with you over the coming year.
Ki te kotahi te kakaho ka whati, Ki te kapuia e kore e whati - Alone we can be broken. Standing together, we are invincible.
Grant McPherson
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Latest insights on international education
The Insight Story March 2022 is the latest snapshot of international education from Education New Zealand Manapou ki te Ao.
This fourth issue includes research, insights and trends on:
• our top source markets
• other English-speaking international student destinations
• student visa numbers
• international student experiences
• transitions from secondary to tertiary study in four priority Asian markets.
Do you know, for example, which countries are most interested in our Study with New Zealand website?
Or how students from Japan rate the value for money and cost of living in New Zealand, and their overall experience here?
Or which nationalities have the highest number of student visas granted in other English-speaking international education markets?
Or how positively international students rate their experience in New Zealand, and how international student experience at New Zealand universities compares with the global benchmark?
To find the answers to these questions and more, read The Insight Story and sign up for future issues, on the IntelliLab website.
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Building relationships in Brazil and Chile
The visit was an opportunity to highlight that New Zealand is reconnecting with the world, increase the visibility of New Zealand’s education offering, strengthen bilateral and system connections, and boost the visibility of New Zealand as a preferred destination for students from Brazil and Chile.
During the visit, Chris Hipkins highlighted New Zealand’s unique, high-value education offering, met with counterparts to support bilateral relationships, and connected with education agents, alumni, and New Zealanders based offshore. He also made clear that New Zealand valued the depth of the education relationship in each country, and his interest in continuing these relationships.
The New Zealand delegation included Grant McPherson, Chief Executive of Education New Zealand Manapou ki te Ao (ENZ); Lisa Futschek, ENZ’s General Manager International; Freddy Ernst, Senior Policy Manager International Education from the Ministry of Education; and Jacque Bernstein, Senior Private Secretary. In Brazil and Chile, Chris Hipkins was also accompanied by Matthew O’Meagher, Director for the LatAm Centre of Asia-Pacific Excellence and ENZ in-country representatives Amy Rutherford, Javiera Visedo, and Bruna de Natale.
There was a significant media coverage following the visit, including an interview with O Estado de São Paulo, a major nationwide Brazilian media outlet, and a television interview with Pablo Cuellar from Mega Channel, Chile, to promote New Zealand education.
“We would love to see more Brazilians coming to study in New Zealand,” Chris Hipkins said during one of these interviews.
Brazil visit
Minister Hipkins with Ronaldo Aloise Pilli – Vice-president / Board of Trustees FAPESP (on his left) and Carlos Américo Pacheco – Executive Board Executive Director FAPESP.
The programme in Brazil included meetings with Patrick Tranjan, São Paulo State Under Secretary of Education, to discuss São Paulo-New Zealand education cooperation and present New Zealand as an education destination for high school students, and with Fundação de Amparo à Pesquisa do Estado de São Paulo (São Paulo Research Foundation, FAPESP) to demonstrate high level New Zealand Government support for growing New Zealand-São Paulo research engagement.
Chris Hipkins and delegation meeting representatives from São Paulo State Universities: USP (Carlos Gilberto Carlotti Junior, Provost), UNICAMP (Marcos Travassos Romano, Pro-Rector of Research) and UNESP (Amadeu Moura Bego, Adviser to the Dean of Undergraduate Studies)
Chris Hipkins also attended an event with New Zealand education agents, alumni, institutions, and business contacts, and visited the University of São Paulo (USP) which included a meeting with key stakeholders from the Council of Deans of São Paulo State Universities.
“It is absolutely brilliant that our Government is demonstrating such strong support to grow research engagement between our two countries, and that our Minister considers agent engagement and alumni as being key to futureproofing our industry,” Ms Futschek says.
Minister Hipkins and Alexandre Argenta, BELTA President, holding the Piko Iti gifted during the reception in São Paulo for agents and alumni.
The visit to São Paulo was a recognition of the value of international education relationships, and the potential for New Zealand to grow our education partnership with Brazil. Prior to the COVID-19 pandemic, Brazil was New Zealand’s largest source of international students from Latin America. Institution-to-institution relationships are particularly strong, with longstanding partnerships and research collaborations. The Prime Minister’s Scholarships for Latin America are a valuable part of this relationship – of the 400 New Zealanders funded through these scholarships, 109 have been for study in Brazil.
During his visit, Chris Hipkins noted the warmth shown towards New Zealand by Brazilian universities, and the benefits of developing a dual focus. All universities mentioned their growing education engagement with New Zealand institutions, and their wish to further develop this cooperation.
USP’s willingness to consider a “New Zealand Corner” in their International Office demonstrates the success of the investment ENZ has made in its internationalisation focus on Brazil. This work, which began in 2016, has been aimed at developing relationships with highly ranked Brazilian universities.
“New Zealand and Brazil have many issues in common to work on, which they both care about, such as climate change, renewable energy, agriculture, indigenous education. We can gain a lot by exchanging experiences in this regard,” Chris Hipkins said.
Chile visit
The programme in Chile included meetings with new Education Minister Marco Ávila to discuss education cooperation, especially around intercultural education, and to sign a refreshed Education Cooperation Arrangement (ECA); with the new Minister of Science, Technology, Knowledge and Innovation, Flavio Salazar, to discuss potential areas of cooperation, scholarships, and reciprocal education engagement opportunities; and with the Board of the Council of Rectors of Chilean Universities (CRUCH) to witness the signing of an ECA between ENZ and CRUCH that will promote international education and exchange.
Minister Hipkins witnessing the Education Cooperation Arrangement being signed by Chief Executive Grant McPherson, Education New Zealand Manapou ki te Ao, and Rector Oscar Corrales, Universidad de Valparaíso in Chile.
Chris Hipkins also attended the Chilean Kiwi Alumni Board dinner and an edtech engagement event at the Universidad Diego Portales (UDP). He also hosted the 50th anniversary of the establishment of New Zealand’s first diplomatic post in Latin America (in Santiago), to reinforce the strong bilateral relationship between New Zealand and Chile.
Some key discussions included cooperation, scholarships, student and research mobility, and reciprocal education engagement opportunities. Indigenous exchange and opportunities to support capability and capacity development of young, emerging indigenous leaders were also of very high interest.
“Some of the key takeaways from this visit were the emphasis on diversity, equity, and inclusion, indigenous-led international education engagement, and internationalisation,” says ENZ Regional Director Amy Rutherford. “It is exciting to see the opportunities for collaboration in these areas.”
On his return to New Zealand, the Minister highlighted diversity, equity and inclusion, education agent engagement and alumni engagement as being key to the future of bilateral education relationships in the region.
New Zealand providers are invited to contact Javiera Visedo, ENZ’s Director of Engagement Latin America at latinamerica@enz.govt.nz for further information on the visit, or to discuss plans for engagement in the region.
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NZISA hits the road
Congratulations to NZISA for organising and delivering these four separate events to give international students a warm welcome to New Zealand. The events were also an opportunity for students to connect with each other in person, hear from inspiring speakers from international and migrant backgrounds, and network with a range of government and NGO organisations who work closely with international students.
The Roadshow also provided a moment to celebrate NZISA’s five-year anniversary and recognise five years of advocating on behalf of international students, raising issues and concerns with appropriate government agencies.
More than two hundred international students attended the events, which attracted very positive feedback. There was real appreciation for the kōrero of the guest speakers and the opportunity to connect with other students, especially from students who have just recently arrived in New Zealand.
“It was so inspiring to hear from the panellists how they were able to adapt and grow in new surroundings in a short time. I asked them about their motivation to work in New Zealand despite the cultural differences, and their answers really opened my eyes, as they mentioned that we can see challenges as a barrier, but instead look at them as opportunities to change and grow.” – Anis Aqeelah Afrina Mohd Raduan, who recently arrived in New Zealand to complete the final year of her Bachelor of Commerce at Te Victoria University of Wellington, majoring in Actuarial Science and Finance.
“It was so lovely to reconnect with past Presidents and executive members from NZISA and acknowledge just how far the association has come in five years,” says Sahinde Pala, General Manager Sector Services, Education New Zealand Manapou ki te Ao.
“Their hard work and commitment have given international students a voice with government agencies, ensuring the needs and concerns of international students studying with New Zealand are considered and addressed.”
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From the CE: Promoting New Zealand’s education in Asia
The visit by Education Minister Chris Hipkins to South Korea, Indonesia and Singapore in October 2022 was an opportunity to reaffirm the Government’s strong commitment to international education. Representatives from the university sector, Te Pūkenga, schools, as well as the PTE and EdTech sectors, and ENZ were part of the accompanying delegation. Bilateral meetings were held with key Ministers in each country, and there were opportunities to meet with alumni, agents local school children and others. You can read more about this trip in this edition of E-News.
This month, Prime Minister Jacinda Ardern’s visit to Asia also included a significant international education component, particularly in Viet Nam. Education was highlighted as an important pillar of partnership in all bilateral meetings, and we were delighted to help arrange and participate in an education forum in Hanoi. We will report on this trip in more detail next month.
Our recent international education events have featured a mixture of ENZ-run events and commercial and global events. The key aim has been to raise the awareness and profile of New Zealand education, and provide a platform for New Zealand education providers to engage directly with prospective students and their families, with education agencies and other key stakeholders, particularly within Asia. Recent events have included a Korean agent seminar, COEX Fair and New Zealand education night reception in Seoul, a reconnecting series with Japanese partners in Tokyo, Viet Nam agent seminars and fairs in Hanoi and Ho Chi Minh City, and a Thai agent seminar and fair in Bangkok. Looking ahead to next year’s events, ENZ’s international event calendar for the first half of 2023 is now on our website here.
The second phase of New Zealand’s successful international marketing campaign, I AM NEW, is now underway with a primary focus on China, India, South Korea, Japan, USA, Brazil, Viet Nam, Thailand and Germany. While the initial campaign aimed to raise awareness that New Zealand has reopened for international education, this second phase is focussed on reigniting interest in a New Zealand study experience, and transforming that interest into a commitment to study with New Zealand. A Spanish version of the I AM NEW campaign has also just been launched yesterday in Bogotá, Colombia, to reach this important segment of the Latin America market.
As we work with our partners and stakeholders within New Zealand and offshore to promote New Zealand education in the lead up to the 2023 student intake, we are hearing about a shortage of homestay accommodation that it would be good to resolve. More families are needed to welcome international students into their homes. This can be an enormously rewarding experience for everyone involved, one that builds lasting friendships and a deeper understanding of people from another language and culture. We will be talking with the sector to agree the best approach to addressing this challenge.
Finally, if you are looking to contact our Auckland-based team, please note that we have moved out of our office on Quay Street, and will be in a new office at 191 Queen Street from 5 December 2022.
He rau ringa e oti ai – Many hands make light work.
