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New Zealand shines at the 35th annual EAIE Conference
Education New Zealand Manapou ki te Ao (ENZ), in collaboration with all eight New Zealand universities and UP Education, demonstrated a commitment to international education and partnership.
The conference’s theme 'Go Create!' set the tone for a flurry of meetings and engagements between New Zealand representatives and international partners centered on innovation and collaboration in international education.
The New Zealand Pavilion proudly unveiled the refreshed Education New Zealand brand, featuring a sleek, modern design that aligns with the iconic New Zealand Government fern. This updated visual identity reflects the quality, ambition, and global impact of New Zealand’s international education offering.
The pavilion also showcases imagery from the new global campaign, "New Zealand Taught Me", which highlights how knowledge is nurtured across the country. Through powerful alumni stories, the campaign illustrates the transformative experiences international students gain in New Zealand.
From L to R: ENZ Chief Executive Amanda Malu, New Zealand Ambassador to Sweden HE David Taylor and ENZ Associate Director of Engagement Europe Olga Elli at the New Zealand pavilion.
A key event of the week was the New Zealand networking function, hosted by New Zealand Ambassador to Sweden and the wider Nordic region, HE David Taylor. ENZ representatives and visiting New Zealand institutions utilised the opportunity to connect and share with partners from across Scandinavia.
EAIE is one of the most significant global gatherings for international educators, government agencies, and academic leaders. It provided a valuable opportunity for New Zealand education institutions to engage with peers, present their offerings, and foster meaningful partnerships all in one place.
ENZ Chief Executive, Amanda Malu, said EAIE was a powerful reminder of the opportunities that lie in international education.
" From reconnecting with long-standing partners to exploring new possibilities, the energy and interest in New Zealand education was truly exciting,” she said.
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Around the world in five
Here’s a round-up of news from key international education markets.

GLOBAL
Times Higher Education release world university rankings for 2020
New entrants have shaken up the latest rankings, with universities in cosmopolitan hubs such as Switzerland and Hong Kong coming out on top.
CHINA
Wendy Pye Publishing awarded Best New Partner of China’s leading foreign language publisher
The educational books publisher received the prize in recognition of their work with China’s Foreign Language Teaching and Research Press for its Sunshine English series for school students in China, a first for a New Zealand publisher.
NEW ZEALAND
Applications open for International Student Wellbeing funding
The Ministry of Education is calling for applications for its latest International Student Wellbeing funding round. The theme for this year’s applications is inclusion and diversity.
CHILE
Chilean Minister for Science, Technology, Knowledge and Innovation inspired by NZ policy
In early August, New Zealand dignitaries (including the New Zealand Ambassador to Chile, Linda Te Puni) met with Chile’s Andrés Couve to discuss New Zealand’s public policy on science. Minister Couve considers the Curious Minds initiative a role model for other nations.
CANADA
Canadian Government announces CA$150 million international education strategy
The five-year strategy will seek to diversify where international students in Canada come from.
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Malaysian students and NZ universities strengthen ties in series of education events
From 13 to 20 May, the Education New Zealand Manapou ki te Ao (ENZ) team in Malaysia supported a series of international education events across the country. The activities were co-funded with education agencies and were organised to raise awareness of the quality of New Zealand’s universities and the breadth of education opportunities for Malaysian students.
The initiative kicked-off with a series of education fairs held at MARA Colleges in Kuala Lumpur, Ledang, and Lenggong from 13 to 16 May. MARA (Majlis Amanah Rakyat) is the Malaysian Government Scholarship Provider and supports Malaysian students to pursue higher education at home or abroad. At these fairs, ENZ and participating New Zealand universities partnered with IDP to engage with diploma students from MARA who are looking to continue their bachelor's degrees overseas.
ENZ’s Market Manager for Indonesia and Malaysia, Naluri Bella (3rd from left), and education representatives delivered a session at Mara College in Lenggong, Perak, Malaysia.
ENZ followed this event by co-hosting another education fair in Kuala Lumpur with AECC Global Malaysia from 17 to 19 May. This event attracted approximately 100 enthusiastic students interested in pursuing undergraduate and postgraduate programmes at New Zealand universities.
Crowd at the Education New Zealand fair with AECC Global Malaysia on 18 May 2024 in Kuala Lumpur.
Prospective international students from East Malaysia were then offered the opportunity to learn more about studying in New Zealand at an information session in Kuching from 19 to 20 May. This session was held in collaboration with the city's leading education agency, MMS, and gave students valuable insights into New Zealand's academic landscape, empowering them with the knowledge to make informed decisions about their future education.
Study in New Zealand Information session at MMS office in Kuching, East Malaysia, 19 May 2024.
ENZ’s Regional Director, Asia (excluding China) and Acting General Manager of International, Ben Burrowes, highlighted the importance of conducting such events in Malaysia.
“Running student recruitment activities like these in Malaysia are a core part of ENZ’s strategy to promote diversity within New Zealand’s international student community.
“They also serve to foster cultural exchange and mutual growth, strengthening the enduring ties between our nations that were originally established through the Colombo Plan,” said Ben.
ENZ’s Market Manager for Indonesia and Malaysia, Naluri Bella, added that it was positive to see so much interest in learning more about studying in New Zealand from students right across the country.
“In an effort to broaden the reach of our recruitment efforts, ENZ and agents also connected with international schools in Malaysia. Our PR activity also gained traction with local media who shared details of our information sessions.
“This approach really underscores our commitment to fostering educational exchanges and facilitating pathways for Malaysian students to pursue higher education in New Zealand,” said Naluri.
School visit at Sayfol International School in Kuala Lumpur, 17 May 2024.
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Kiwi scholars to gain international skills
The scholarships, funded by the New Zealand Government and administered by Education New Zealand, support recent graduates or current students to undertake study, research or internships at institutions in Latin America and Asia, including Brazil, Mexico, China, India and Japan.
Awardees in this round (2019-2020 Round Two) are in fields including languages, law, business, health, sustainability and the arts. They will attend for periods ranging from four weeks to one year.
The scholarships enable a wide range of educational experiences, including: a cultural exchange and internship programme for Māori and Pasifika graduates in Vietnam; a group of arts and design students who will attend a course on the economic and cultural significance of modest fashion at the Islamic Fashion Institute in Indonesia; and an internship with an Indian charity supporting the health and education of street children in Jaipur.
‘’A key aspect of international education is sending New Zealand learners out to the world to gain all-important global skills and experience,’’ says ENZ’s Director Student Experience and Global Citizens, Partnerships and Marketing, Sahinde Pala.
“When they return, they bring new perspectives and expertise with them, helping to grow New Zealand’s international networks and inter-cultural awareness.’’
Most awardees undertake programmes that can be credited back to their New Zealand qualification. Similarly, international internships are usually part of their home institution’s work integrated learning programme, Sahinde says.
Background
PMSA and PMSLA support the Government’s International Education Strategy: to build a thriving and globally connected New Zealand through international education.
A total of 2,399 young New Zealanders have taken part since the programme was launched in 2013, initially for Asia (PMSA), and extended to Latin American (PMSLA) in 2016.
The full list of PMSA and PMSLA recipients from this round is on the Education New Zealand website: PMSA recipients and PMSLA recipients. Information on past PMSA and PMSLA recipients can be found here.
How to apply
There are two rounds of PMSA and PMSLA scholarships offered each year, in August and March.
Applications for the next PMSA and PMSLA round (2019-2020 Round Two) open from mid-January 2020 and close on 30 March 2020. More information on the application process can be found on our website. Institutions are encouraged to contact ENZ to discuss potential group applications.
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International education front and centre during Prime Minister’s trade mission to SEA
From 14 to 20 April, New Zealand Prime Minister Rt Hon Christopher Luxon led a delegation of New Zealand business and government leaders to Singapore, Thailand, and the Philippines. Included in the delegation was Tracey Bridges, Board Chair of Education New Zealand Manapou ki te Ao (ENZ), who joined a small group of education sector representatives, as well as other New Zealand Inc partners, including New Zealand Trade and Enterprise and New Zealand Story.
ENZ’s offshore teams based in Singapore and Thailand played a pivotal role in organising and supporting the international education events, ensuring international education was front and centre throughout the visit.
Tracey said that it was pleasing to see that our sector received significant attention throughout the visit and that it played an important part in the New Zealand export story.
“Being part of this delegation gave ENZ the opportunity to reinforce the significant economic, social, cultural, and diplomatic value that international education brings to New Zealand.
“It was also a wonderful opportunity to underscore the importance of people-to-people links in strengthening bilateral relations. The delegation particularly enjoyed meeting so many New Zealand alumni and hearing how their New Zealand education has had a profound impact on their personal and professional success,” added Tracey.
Positive attention on our sector was achieved from the start when Massey University’s Vice-Chancellor Professor Jan Thomas signed an Enhanced Collaboration Agreement with Singapore’s PSB Academy’s Executive Chairman Viva Sinniah. This collaboration is a first for a New Zealand university and marks a significant expansion beyond traditional offshore teaching partnerships.
From Singapore, the delegation moved on to Thailand, where ENZ facilitated further international education events. Massey University signed a Memorandum of Understanding (MoU) with the Office of the Basic Education Commission (OBEC) under the Thai Ministry of Education. Under the MoU, Massey University in collaboration with ENZ will host in-market English training workshops for more than 100 Thai teachers under the supervision of OBEC in June 2023. This took place during a joint press conference at the Thai Government House, witnessed by the Rt Hon Christopher Luxon and Thai Prime Minister Srettha Thavisin.
ENZ Thailand, in partnership with Rajamagala University of Technology Phra Nakhon (RMUTP), then hosted New Zealand Member of Parliament Mr. Paulo Garcia, along with 27 delegates at the RMUTP campus for several cultural performances and tours. Later that afternoon, the ENZ Thailand team hosted a New Zealand Alumni Network event inviting the education representatives on the delegation, media representatives and 25 alumni who have all made substantial contributions to the bilateral relationship between New Zealand and Thailand.
ENZ’s Regional Director Asia (excluding China), Ben Burrowes said that Prime Minister Luxon engaged enthusiastically with the alumni and was able to see first-hand the role that international education plays in strengthening people-to-people connections around the world.
“During this event Prime Minister Luxon presented the Distinguished Service Awards to acknowledge the New Zealand Alumni Association in Thailand and the invaluable support it gives to international education.
“In addition to this Award, the Prime Minister presented an Eminent Alumni Award to a graduate who has made outstanding contributions to furthering bilateral ties between our two countries,” said Ben.
The Thai leg of the itinerary finished with a cocktail reception commemorating the Prime Minister’s visit. Over 400 guests representing various New Zealand Inc agencies, key local stakeholders from government agencies, educational institutions, private corporations, and education agents attended the event, reinforcing the close education ties between New Zealand and Thailand.
Lastly, the delegation travelled to the Philippines which for many members was their first visit. The time was effectively used here to engage with a number of ENZ’s key stakeholders invited to New Zealand Inc engagements across the programme.
At the close of the trip, Prime Minister Luxon said "the commercial announcements and deals between the delegation on the trip and counterparts in Singapore, Thailand, and the Philippines represent the growth of long-term, strategic partnerships.
"These relationships bind our countries closer together and deliver increased prosperity for all those involved."
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Former international student represents Aotearoa in Ecuador
With his career as an agronomist under way, Juan Pablo came to New Zealand on an MFAT-administered scholarship in 1988, wanting to build on his agricultural qualifications. After taking English courses at Victoria University Wellington Te Herenga Waka, he completed a two-year Diploma in Rural Studies at Massey University Te Kunengaki Pūrehuroa.
His time in New Zealand had such a profound impact on his life that he returned home determined to establish lasting bonds between the two countries. And there is no doubt that his appointment reflects just how much he has achieved.
Juan Pablo says he had dreamed of coming to New Zealand long before he got here. He had read ‘Grass to Milk’, Campbell McMeekan’s 1960s account of New Zealand’s dairying management practices which was well-known among dairy farmers in Ecuador. “I read the book and decided this is the place I want to go.”
Learning from the best
Very few students travelled to New Zealand from Ecuador at that time, most went to the United States for further education, he says. “Many people asked me why I was going to New Zealand, and people still ask me about it today. I tell them I went because I wanted to learn from the best.”
Juan Pablo says he was inspired by his lecturers, especially the late Professor Colin Holmes, a respected researcher, mentor, and advocate of the dairy industry.
“I came from an education system where the teacher held all the knowledge, where it was always black or white. In New Zealand it was totally different because learning was inquiry-based. Critical thinking was the method of developing knowledge.”
He says his experience was transformative on both a personal and professional level.
“The things I saw and learned, the New Zealand way of doing things, and the care and respect people had for each other had a powerful effect on me.”
Over the decades since Juan Pablo’s education experience in Aotearoa, he has built a highly-regarded career in Ecuador, founding and leading primary industry companies, accepting numerous board appointments, representing Ecuador in international free trade agreement negotiations, and being recognised with multiple honours for his contribution to the livestock and dairy sector.
Enduring ties to New Zealand
But he never forgot his ties to New Zealand, working tirelessly to strengthen the bilateral relationship and boost both business and education opportunities. He initially established a company to import agricultural products from New Zealand. When he later secured the role of General Manager of the Cattlemen’s Association, he passed on all his business contacts, and the organisation has been importing electric fencing components and seeds from New Zealand companies ever since.
“In 1988, we brought some cattle in from New Zealand for a breeding programme. Now many farms in Ecuador, including the ones I oversee, have cattle from New Zealand stock. And in the 1990s I helped to establish an education programme with Massey, which saw lecturers come to Ecuador to take short courses in dairy management.”
“When it comes to dairy farming, almost everything I know I learned in New Zealand - pasture management, milk production systems, electric fencing, animal welfare – and farmers have applied these practices successfully in Ecuador,” Juan Pablo says.
“New Zealand is top of mind for every farmer here. When you talk about New Zealand here, everybody knows about its reputation in agriculture. Going to New Zealand is on the wishlist for many people.”
Honoured to represent Aotearoa
Juan Pablo says he was deeply honoured to be asked to be New Zealand’s Honorary Consul in Ecuador, a role which is all about connections and creating opportunities which benefit both countries.
“I am very proud, and I’m happy because I now have the chance to advocate for Aotearoa,” he says. “The better the relationship with New Zealand, the better it is for Ecuador too. We must focus on what we have in common and make the most of it.”
He firmly believes international education is at the heart of relationship-building and collaboration between countries, even more than tourism and business. “You learn the values of a nation through education. Time spent studying in New Zealand will make you a better person.”
“International students will become New Zealand’s ambassadors to the world.”
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From the CE: Wishing you a Happy Lunar New Year and prosperous Year of the Dragon
The dragon is a majestic and lucky creature in folklore, symbolising bravery, creativity, and innovation. According to the Chinese horoscope, 2024 is a year full of potential and opportunities for personal growth, professional success, and social impact.
Potential. Opportunities for growth. Social impact. The Year of the Dragon is perfectly matched to international education in New Zealand.
Entering our second full year since the borders reopened, the good progress made in 2023 sets the platform for further growth in 2024. In November and December, Immigration New Zealand data tells us that the number of offshore applications exceeded all other months in 2023. While this is to be expected, it is without doubt a good sign for term one.
New Zealand’s reputation for delivering a quality education in a safe environment remains intact and attractive to learners.
This was further confirmed by the results of our student experience survey completed last year. It reported that 84% of international students rated their overall student experience positively. And that 83% of students would be likely to recommend New Zealand as a study destination compared to 81% in 2021.
I was also greatly heartened to see the results of our survey of New Zealanders’ attitudes to international education. It found that 75% of New Zealanders believe that international students benefit New Zealand. Specifically, New Zealanders were positive about the contribution international students make to local business during their study, their contribution to New Zealand’s cultural diversity and how they help local students learn about other ways of life.
This is a win-win. The learners are coming. They have a positive experience when they are here, and they are welcomed by the community for the contribution they make. In the Year of the Dragon this is confirmation of the potential and the social impact of international education.
Now we must turn that potential into reality, which is what the teams at ENZ are focused on working with you to deliver. International education at all levels is highly competitive, and potential does not just happen – even in the Year of the Dragon. In this edition of E-News you will learn about activities across all geographies and offices, and this week there is an ENZ delegation, comprising all eight universities, meeting important Government, agent and sector partners in India.
As I said in December, there is still much to do.
Ehara taku toa i te toa takitahi engari he toa takitini.
It is not the strength of one person alone, but the strength of many that contribute to our success.
Ngā mihi,
Linda Sissons
Acting Chief Executive -
Around the world in five
NEW ZEALAND
While You Were Away: New Zealand’s Journey to a More Inclusive International Education Experience
This past year, issues of race and inequality have been thrust to the forefront of global consciousness amidst a pandemic that has made international travel – and education – more complex than ever. During this time, New Zealand has taken the chance to reflect on the role of international education in promoting equity, diversity, and inclusion.
GLOBAL
How will university campuses change post-pandemic?
In much the same way that the transition to work from home has caused corporations of all sizes to dig deep to understand the high value tasks that occur most successfully when teams gather in person, higher education may soon be shifting its campus model in response to the integration of virtual learning into its ongoing pedagogy.
GLOBAL
International student recruitment and online communications in the age of COVID
A round up of strategies and tips for adapting student communications for recruitment marketing during the pandemic.
AUSTRALIA
Australia launches International Education Strategy consultation
The Australian government is looking for input from students, educators and the higher education sector on a new strategy for international education in Australia.
CHINA
China to tighten grip on edtech industry and online learning
China’s Ministry of Education announced on March 31 that education departments should limit the times at which primary and secondary school students take part in online learning to ensure they are getting enough sleep.
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Sharing the international student experience
In August, ENZ and the Ministry of Foreign Affairs and Trade brought together 30 international tertiary students representing all ten ASEAN countries, and ten New Zealand students who had participated in the Prime Minister’s Scholarships for Asia Understanding South East Asia programme. The purpose? To celebrate 40 years of diplomatic relations between New Zealand and ASEAN by strengthening connections among students, and to provide the students with a platform for sharing their views on the international student experience in New Zealand.
Over 100 nominations were received from a range of New Zealand’s universities, institutes of technology and polytechnics, and private training establishments for students from ASEAN countries to participate. Each nominating institution had at least one representative at the two-day programme in Wellington. Participating students were enrolled in a range of programmes from Level 4 certificates through to doctoral level.
Many of the nominating institutions created online media content around Student Voice and the students themselves set up a Facebook page especially for the event which attracted media attention both in New Zealand and overseas.
The students heard from industry experts on the importance of alumni networks, the value of a New Zealand education, and the importance of ASEAN-New Zealand links in business.
Lester Khoo from AUT University engaged the students on how a New Zealand education can launch careers in ASEAN, with one student responding:
“The launch pad was really useful and changed my perspective of being an ASEAN student. I used to think very selfishly about my own career not about the development of my country and other ASEAN countries. The launch pad makes me realize there might be something that I can do to improve my country and the relationship between New Zealand and ASEAN countries.”
In the key download session of Student Voice 2015, the students employed “Design Thinking” methodology to share their international student experiences and to think creatively together to reframe any challenges as opportunities.
There was lots of discussion around the quirkiness of New Zealand life which the students rated as very appealing. This included getting to understand and use Kiwi slang, and the relaxed and welcoming way everyone treats each other. Life in New Zealand is “sweet as”.
Integration in New Zealand was a topic that was very important to the students. They collaborated to develop a range of solutions to improve the integration process for international students in New Zealand. These included initiatives for New Zealand institutions but also advice for international students themselves. Some of the ideas for initiatives focused on campus events, and social media activity, to encourage an appreciation of cultures, and for international students to actively look for opportunities to engage with their New Zealand peers.
ENZ will be sharing further detail directly with the New Zealand institutions who engaged in Student Voice.
One student commented on the integration process by saying, “independence especially in a foreign country is a challenge, making it more difficult when homesickness strikes and adaptation is hard. But I think it’s all part of the process, because in a brighter perspective, New Zealand offers a wide opportunity to search for new paths in expressing yourself and adopting to different cultures and people.”
The students also listed some of their “top fives” on a range of topics.
Reasons for picking NZ as your study destination

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Overseas graduates are inspirational and exceptional
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Experience new things and independence
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Higher quality of education
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Financial support i.e. scholarships
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To fulfil my fly fishing obsession
Things I hope my NZ education will provide for me

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Change
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Professional development
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Friendship network
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World class education
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Personal development
Things that influenced my decision to study abroad

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Safe, clean and student friendly environment
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More job opportunities and linkages
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Multicultural environment
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State of the art technology and top notch quality of education system
Things that surprised me about NZ

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You can take a banana to the exam room
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Slang is the new English
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You can banter with professors – no more ‘yes sir’
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Four seasons in one day
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Ethics approval is required for animal studies – even for mussels!
Things I would tell my friends about studying in NZ

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Surprising kindness – a kiwi high school teacher decided to pay for my studies overnight
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To see people go to school bare footed
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NZ institutions offer a world class standard of education and you will definitely change as individuals to become a well-rounded person
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Explore – do outdoor activities
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The freedom of expression
Things I would say to recommend NZ to potential students

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Come to one country and see the whole world
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Number 1 place to experience study and witness the best of nature
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The best place for study and family life
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It is really safe here – 2nd safest county in the world. Low crime rate, Low accident rate.
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Mixed religion – freedom to practice our beliefs
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From the CE: India-New Zealand Education Week and release of the Broader Impact Valuation report
As you read this I will be about to get on to a plane to India. I’m leading a high-level University delegation to participate in the India-New Zealand Education Week from 16 - 22 April 2023. This is an important initiative which will further support the sector’s re-engagement with India, a market which remains critical to the recovery of international education.
The week features engagements with institution and Government partners, education agents, media and others involved in both student recruitment and internationalisation. We will also be re-launching the New Zealand Excellence Awards (NZEA), our flagship scholarships programme for India co-funded by Education New Zealand Manapou ki te Ao (ENZ) and all eight universities. The week will be bookended by two ENZ Recognised Agent Fairs in Delhi and Mumbai respectively. I expect it to be successful and enormously valuable.
This is a nice segue to the release of the Broader Impact Valuation report made public for the first time in this edition of E-News. Commissioned by ENZ from EY the valuation found that international education is a significant contributor to the New Zealand economy.
In 2019, international education’s direct financial contribution to New Zealand’s GDP was $3.7 billion using the Computable General Equilibrium (CGE) methodology. The CGE methodology applied by EY to determine the contribution was supported by the Ministry of Business, Innovation and Employment and Ministry of Education and is more rigorous than previous analyses.
Having established the direct financial contribution, EY explored the extent of the indirect longer-term contribution to New Zealand’s GDP from the small proportion of international students that remain in New Zealand after completion of their studies.
EY found that international students living and working in New Zealand in 2019 and 2022 contributed economic, social, cultural, and international benefits. Using Stats NZ Integrated Data Infrastructure (IDI) and CGE modelling, EY found that these students contributed in the order of $6 billion in the form of labour supply and productivity to New Zealand’s GDP in both 2019 and 2022.
Determining this contribution involved estimating the GDP output and wage impacts associated with New Zealand educated international students who remained in New Zealand and transitioned into the domestic workforce in the 10 years leading up to each year.
They also found that the pandemic significantly, and unsurprisingly, reduced the direct financial contribution to an estimated $0.8 billion in 2020. Truly tough times.
From my perspective the report is an important and long-awaited development. Using the most up to date valuation methodology it confirms the contribution the sector has made in the past, the contribution it makes beyond economic value, and tells us that it is possible to become a vibrant, sustainable and resilient sector in the future.
I urge you to download the full report, read it thoroughly and make use of its conclusions within your community.
सहनांशक्तिको वहुशक्ति्तिः
The power of many is greater than the power of one who stands alone.
Ngā mihi nui,
Grant McPherson