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International Student Experience Survey 2023 now open
The International Student Experience Survey (ISES) surveys international students and alumni in Aotearoa New Zealand across all international education sub-sectors and at all stages of the student journey – from those who have just arrived in the country to those who have recently graduated.
The ISES aims to better understand the overall international student experience to identify what is being done well, and where improvements can be made.
It features insights and findings on nine, key aspects of the student experience journey –
- Decision making factors
- Study arrangements
- Arrival and orientation experience
- Education experience
- Living experience
- People and connections
- Value for money
- Work experience opportunities, and
- Future plans
The survey targets international students via multiple channels, with the student sample including those on current student visas, post-study work visas, and those post study, but not currently on a work visa. To maximise uptake, ENZ has also engaged with sector peak bodies and education providers to distribute the survey to their students.
Findings from previous surveys have informed ENZ’s Student Experience work, including the development of bespoke content on NauMai NZ that better serves international student needs, shaped student experience-focused outreach across government and informed partnership with community organisations.
ENZ’s Student Experience Manager, Ross Crosson said that the ISES provides a rich data source to understand the student experience.
“Research-informed findings must inform all our mahi. This survey helps us better understand our students’ experience living and studying in New Zealand, which can be used to inform decisions to improve that experience,” Ross said.
“We look forward to sharing survey findings with the sector, and discussing those findings with them, later this year."
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Around the world in five
Asia
More Tamil Nadu State students from middle class families plump for higher studies abroad
More students from India, including middle-class families, are now eager to study abroad as COVID-19 restrictions ease. Popular courses include engineering, management, and medicine, with countries like the UK, Canada, Russia, and Kazakhstan being preferred destinations. New visa rules in the UK have caused some concern, leading students to consider Australia and New Zealand as alternative options.
North America
Agent role to be reviewed in Canada’s new international education strategy
Global Affairs Canada is concerned about the vulnerability posed by education agents in Canada's international education sector, as they engage in unethical practices that could harm the country's reputation. The upcoming strategy will also prioritize diversification of programs, destinations, and source countries to spread economic benefits more equitably and reduce reliance on specific markets like India and China.
South America
Argentina's agency sector optimistic on future growth
Argentina's outbound study travel sector is optimistic about future growth, with 85% of ARSAA (Argentine Study Abroad Association) members expecting travel in the upcoming quarter. Challenges such as affordable flights, payments, and school communication highlight the need for improved solutions to support Argentine students studying abroad.
Europe
UK to block dependants from accompanying international students as of January 2024
The UK government plans to restrict dependents from accompanying international students, except for those pursuing postgraduate programs with a research focus, starting January 2024. This policy aimed at controlling net migration has sparked worries among prospective students planning to study in the UK.Africa
South Africa's ELT schools hopeful after further recovery in 2022
Education South Africa (EduSA) schools saw a 44.2% increase in international students in 2022, but numbers remained below pre-pandemic levels. Saudi Arabia and Brazil were top source markets, while African markets showed promising growth. The association plans to focus on branding, marketing, and digital development in 2023 to further enhance their international profile.
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Supporting international education mobility in China with Tourism NZ and Air New Zealand collaboration
ENZ and Tourism NZ Launch the "New Zealand Study Tour Promotion Alliance" Initiative in South China
Tourism New Zealand and ENZ have been working closely together since 2020 to promote study tour programs for Chinese students and their families. This collaboration has had a positive impact, with a growing interest in short-term studies and family tours to New Zealand during the Chinese summer holiday period (this July and August). To further strengthen relationships with Chinese business partners, Tourism New Zealand recently launched the "New Zealand Study Tour Promotion Alliance" initiative, with support from ENZ.
From left to right: Sandy He – South China Manager, TNZ; Rachel Crump – NZ Consul General in Guangzhou; Grace Yao – Regional Trade Manager Greater China; Felix Ye, ENZ Guangzhou
The purpose of the "New Zealand Study Tour Promotion Alliance" is to tap into the potential for growth in this segment post COVID-19. The initiative offers students a short-term study tour experience, providing them with a glimpse into the New Zealand educational system and lifestyle. The alliance consists of ten selected members, including key partners such as K-12 schools and educational organisations directly or indirectly associated with K-12 schools in South China. These members include two provincial-level international education associations representing the public and international school sectors, an international school networking platform, and seven Chinese international/private schools. All ten members of the alliance have either sent students to Aotearoa New Zealand or have committed to promoting New Zealand as a study tour destination in the next three years. They will receive direct or indirect support from both Tourism New Zealand and Education New Zealand.
The official launch of the initiative took place on 21st June, with over 80 participants from the education and tourism industries invited. Rachel Crump, the New Zealand Consul-General in Guangzhou, officiated the ceremony and expressed her excitement about this cross-industry cooperation between Tourism New Zealand and Education New Zealand.
Rachel said “I have often participated in Tourism New Zealand and Education New Zealand events, but this is the first time I’ve participated in a joint event. This type of cross-industry cooperation is new and significant for both agencies.”
Michael Zhang, ENZ's Regional Director - Greater China, also said "As we reconnect following the three years of the pandemic, we invite Chinese students and their families, to come back to New Zealand and become an important bridge between our two countries again.”
Felix Ye, Rachel Crump, and Grace Yao took a group photo with the members of the Alliance
The initiative focuses on promoting a two to four-week New Zealand short-term study experience, which combines classroom study with a sightseeing holiday component. During the Chinese summer holiday, students attend one or two weeks of classroom study in a New Zealand school while their parents enjoy a holiday in the country. After the study part of the tour, families have the option to spend additional weeks in New Zealand. The initiative is expected to attract over 1,000 students plus their families to New Zealand during this July and August Chinese summer holiday period.
After the launch ceremony, the guests mixed and mingled, chatting and networking with each other
ENZ and Air New Zealand to develop strategic partnership for growth of international student sector in China
Education New Zealand Manapou ki te Ao and Air New Zealand have pledged to work together to develop a strategic partnership for the international student sector in China.
ENZ’s Felix Ye moderated the panel discussion with the Alliance members
The initiative was launched with the signing of a Statement of Intent at a special ceremony in Shanghai which was witnessed by Minister of Tourism, Hon Peeni Henare in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.
Both parties will seek to take advantage of existing cooperation and provide a framework for further potential areas to be developed.
These could include joint promotional and marketing efforts in China, as well as supporting student mobility from New Zealand-China partnerships, joint programmes, and institution to institution co-operation.
ENZ’s Chief Executive Grant McPherson and Air New Zealand’s General Manager – Asia Jonathan Zhang, sign a Statement of Intent at a special ceremony in Shanghai on 30 June during the Prime Minister’s Trade Delegation to China.
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Around the world in five
Asia
Ten higher education institutions (HEIs) in the Philippines have partnered with Chinese institutions, in a bid to boost collaboration and partnership in the fields of science, technology, agriculture and mathematics. The partnerships were signed during the Philippines-China University President Cooperation Dialogue, which took place during China-ASEAN Education Cooperation Week.
North America
An escalating diplomatic row between Ottawa and New Delhi has the potential to deter thousands of Indian undergraduates from studying in Canada. More than 40% of the 800,000 international students in Canada in 2022 were from India, making it the largest source country for overseas learners. Academics warn that if the rift grows, it could have devastating consequences for student mobility.
Middle East
Hundreds of United Arab Emirates students are expected to seek higher education admission and career guidance from more than 30 international universities participating at the Study Abroad Education Fair held by Charms Education. Students will be able to network with admissions representatives, alumni, and fellow applicants as they explore options across Canada, the United Kingdom, Germany, and more.
Europe
Global pathway provider Navitas has expanded its presence in Europe with the announcement of a new partnership with SRH Universities Germany. Navitas said that international students looking to study in Germany will have more options available following the five-year deal, which will include the establishment of an International College at the SRH University Heidelberg campus.
Africa
As the window allowing international students to bring relatives along with them to the United Kingdom closes gradually, the hopes of many Nigerian graduates planning to do their post-graduate programmes in the United Kingdom are fading slowly ahead of the 2024 deadline. Data shows that around 100,000 Nigerians travelled abroad to study in 2020 and many observers have projected that figure to be on rise. With the recent announcement, many have had their hopes dashed.
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Marketing toolkits
On this page are links to a number of toolkits that you may find helpful as you look to market your education institution to international students.
Also, included are some toolkits to help you raise the profile and benefits of international education here in New Zealand.
Digital Boost
This is a free self-directed online learning platform, packed with short videos, live events and expert advice to help you grow your business and thrive in today's digital world. https://digitalboost.business.govt.nz/s/?language=en_NZ
NZ Story Toolkit
On this website, you will find free resources including images, footage, brand videos, infographics, presentations, research and how-to-guides to promote New Zealand offshore. New Zealand Story | New Zealand Story Group (nzstory.govt.nz)
Social Licence Toolkit
Check out ENZ's communications toolkit that helps you tell stories about the benefits of international education to New Zealanders. The significant impacts of COVID-19 mean international education needs increased public support to rebuild and recover, so it can help our country to do the same. By using unified messaging and telling shared stories, we can create a new international education story that captures the hearts and minds of the New Zealand public. Communicating the benefits of international education - toolkit | ENZ IntelliLab
Brand Lab
The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education. Home | Education NZ Brand Lab | The ENZ Brand Lab
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From the CE: Wishing you a Happy Lunar New Year and prosperous Year of the Dragon
The dragon is a majestic and lucky creature in folklore, symbolising bravery, creativity, and innovation. According to the Chinese horoscope, 2024 is a year full of potential and opportunities for personal growth, professional success, and social impact.
Potential. Opportunities for growth. Social impact. The Year of the Dragon is perfectly matched to international education in New Zealand.
Entering our second full year since the borders reopened, the good progress made in 2023 sets the platform for further growth in 2024. In November and December, Immigration New Zealand data tells us that the number of offshore applications exceeded all other months in 2023. While this is to be expected, it is without doubt a good sign for term one.
New Zealand’s reputation for delivering a quality education in a safe environment remains intact and attractive to learners.
This was further confirmed by the results of our student experience survey completed last year. It reported that 84% of international students rated their overall student experience positively. And that 83% of students would be likely to recommend New Zealand as a study destination compared to 81% in 2021.
I was also greatly heartened to see the results of our survey of New Zealanders’ attitudes to international education. It found that 75% of New Zealanders believe that international students benefit New Zealand. Specifically, New Zealanders were positive about the contribution international students make to local business during their study, their contribution to New Zealand’s cultural diversity and how they help local students learn about other ways of life.
This is a win-win. The learners are coming. They have a positive experience when they are here, and they are welcomed by the community for the contribution they make. In the Year of the Dragon this is confirmation of the potential and the social impact of international education.
Now we must turn that potential into reality, which is what the teams at ENZ are focused on working with you to deliver. International education at all levels is highly competitive, and potential does not just happen – even in the Year of the Dragon. In this edition of E-News you will learn about activities across all geographies and offices, and this week there is an ENZ delegation, comprising all eight universities, meeting important Government, agent and sector partners in India.
As I said in December, there is still much to do.
Ehara taku toa i te toa takitahi engari he toa takitini.
It is not the strength of one person alone, but the strength of many that contribute to our success.
Ngā mihi,
Linda Sissons
Acting Chief Executive -
From the Acting Chief Executive: Building global connections
Tēnā koutou katoa
Earlier this week the Prime Minister of the Socialist Republic of Viet Nam, His Excellency Phạm Minh Chính, made an official visit to New Zealand accompanied by a large delegation. Joining him was their Minister of Education and Training, Nguyen Kim Son. The visit was a timely opportunity to highlight our education cooperation with Viet Nam and to identify areas in which we can grow.
Viet Nam is a multi-sectored market for New Zealand’s international education sector and the fifth largest source country for international students.
I was delighted to witness first-hand the signing of an Education Engagement Arrangement (EEA) between New Zealand and Viet Nam, signed by our Minister for Tertiary Education and Skills, Hon Penny Simmonds, and Viet Nam’s Minister of Education and Training. This arrangement demonstrates to prospective students and their families that New Zealand is a partner of choice for the Vietnamese Government in the field of education, which aligns with the New Zealand Government’s priority to build a more resilient and sustainable sector. You can read more about the EEA and the signing event in this issue of E-News here.
Keeping with the theme of building global connections, last week I was pleased to meet with Ambassador Eduardo Saboia, the Secretary for Asia and Pacific at Brazil’s Ministry of Foreign Affairs (Itamaraty). Brazil is our largest partner in Latin America and prior to the COVID-19 pandemic, New Zealand welcomed over 3,000 Brazilian students. We know that Brazilian students are valued additions to New Zealand classrooms, and that Brazil has been a popular destination for the Prime Minister’s Scholarships for Latin America.
Last week we also received formal confirmation that Hon Penny Simmonds, Minister for Tertiary Education and Skills, will be the Minister responsible for international education and Education New Zealand Manapou ki te Ao.
Minister Simmonds is the Member of Parliament for Invercargill, elected in 2020. Prior to her election, Penny was Chief Executive of the Southern Institute of Technology (SIT) from 1997 to 2020.
The coalition Government has made clear its objective to double the value of exports in 10 years and we now await the Minister’s Letter of Expectations which will set out her detailed expectations for our work.
In closing, positive news to share is that international students are returning to New Zealand. The total number of international student visa holders, in and outside New Zealand is now 45,753 – that is a 171 percent increase since our borders reopened in August 2022 (16,853). The total number of visa holders in March 2024 is 68 percent of those in March 2020 (67,331), when the borders closed. It is heartwarming to see the beaming and excited faces of the new intake of international students joining their schools, universities, Polytech's, English language institutes, and other private training establishments in the gallery of student welcomes that has been compiled here.
After the challenges of recent years, it is a reason to celebrate.
Ngā mihi,
Linda Sissons
Acting Chief Executive
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Around the world in five
Australia
Risk ratings could 'damage' long term health of Australian education sector
The latest release of immigration risk ratings for international education providers in Australia has raised questions about the best approach to ensure the sustainability of the sector.
Brazil
The Brazilian outbound market is continuing to grow after a post-Covid boom with increases across several products and new destinations emerging, while the role of the agent has become even more important.
Canada
Canadian Immigration Minister Marc Miller has announced an official national cap allocation of study permit applications for this year.
United Kingdom
But what do international students think of these proposed policy changes, and to what extent is it really having an impact on their interest in studying in the UK?
Global
Is the drive for internationalisation grinding to a global halt? Entry to major HE providers is getting tougher just as pressure rises within universities to attract ever greater numbers of international students.
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Around the world in five
United Kingdom
UK: student visas down as dependent applications plummet
The UK Home Office has published data showing a large decline in student dependent applications since new legislation was introduced at the beginning of this year, as well as a fall in student visa applications.Australia
The Australian government has announced a legislative package with a series of new measures for the country’s international education sector. The measures include a cap on new international student enrolments, a prohibition on education providers holding ownership positions in education agencies, a ban on agent commissions for onshore student transfers, and more stringent oversight of education providers and agents alike.
India
Record immigration is colliding with housing crises across the world
India Times is reporting that countries like Canada and Australia are reevaluating their immigration policies to address the pressures on housing affordability and sustain economic growth.
United States
Agents worried over high US visa rejections for African students
International education actors in Africa are uniting with their US partners and activists to call on the study destination’s government to ‘rethink’ visa policies for African students.
SEA
Malaysia, Singapore & Thailand rise in THE Asia rankings
India has overtaken China as the second-most represented country in the Times Higher Education Asia University rankings 2024, with 91 universities compared with the neighbouring nation’s 86 institutions.
