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New Zealand education in focus during Prime Minister’s trip to China
Education elements featured strongly in the Prime Minister’s Trade Delegation to China helping raise the visibility of New Zealand as an education destination for Chinese students.
To launch the trip, the delegation joined the Prime Minister at a Showcasing New Zealand event held at the New Zealand Embassy in Beijing to promote New Zealand as a travel and study destination. ENZ invited key media, influencers, and Chinese and New Zealand students to interact with the Prime Minister. This sparked significant local news coverage, amongst leading Chinese state media, setting the tone for the visit and highlighting the significance of international student exchanges between New Zealand and China. New Chinese media outlets also were seen covering New Zealand education as a topic for the first time.

Group photo at Showcasing New Zealand event! (It was a kiwi bbq)

The Prime Minister also gave an address at Peking University to students, media, and the New Zealand delegation. To read the full speech, please visit the Beehive website.

Peking University is host to the New Zealand Centre. Established in 2007 as a collaborative project between Peking University and the University of Auckland, the New Zealand Centre at Peking University has grown to represent all eight of New Zealand’s universities and enable high-level engagement across a range of departments and faculties. During the visit to the University on 28 June, the Prime Minister, with Hao Ping, Chair of Peking University Council and Gong Qihuang, President of Peking University, the Ambassadors of New Zealand and China, and representatives of the New Zealand Centre launched the Rewi Alley Professorship.
There were also other several significant developments in our bilateral education links with China that were achieved while there. These included:
- Signing of the Arrangement on Mutual Recognition of Academic Qualifications in Higher Education between the Ministries of Education witnessed by Prime Minister Rt Hon Chris Hipkins and Premier Li.
- Signing of a Strategic Partnership between Education New Zealand and Air New Zealand to support international education mobility and joint promotion in China. To read more, please visit the article on ENZ Collaboration with NZ Inc Agencies in China.
- The education delegation meeting with the Vice-Minister of Education Chen Jie (responsible for international cooperation) and China Ministry of Education officials. The meeting underscored the importance of a strong government-to-government relationship and provided a chance to showcase the education sectors present within the New Zealand delegation and discuss areas of existing and potential cooperation.
- A Sustainability Roundtable with a focus on education involving the education sector delegation and Chinese education partners.
It was a busy, challenging, insightful and ultimately very rewarding week. The education delegates also shared their own feedback. John van der Zwan, Executive Director Schools International Education Business Association reflected that the mission to China was hugely valuable and a chance to get high level insights into working with Chinese officials and agents following the pandemic.
“The mission was also a special opportunity to engage with the Prime Minister and other government officials on the role and importance of international education for our school sector,” he said.
Executive Director of English New Zealand, Kim Renner, noticed the shift in how New Zealand is profiled in China compared to many years ago and echoed the response from other delegates that the visit was valuable for the representatives of the education sectors.
“China is a development market for most of our members, so it was a great opportunity for English language to be part of this important delegation, particularly the meetings with the Vice Minister of Education and JJL Overseas Education Agency.”
“While seeing the country is a key part of study travel, we know that inbound students also want an immersive experience focused on people, cultural exchange and making connections. This was certainly showcased during the visit and was received very positively by all those we engaged with”, added.
ENZ would like to offer its sincere thanks and congratulation to everyone who was involved in the preparation and planning for the visit and gives special recognition to the education sector representatives on the Prime Minister Trade Delegation.
First NZ-India Education Week maintains key education connections
The schedule of online events included panel discussions, specialist masterclasses, events with alumni, a showcase of New Zealand’s Māori culture, and a daily trivia quiz.
Attendees included the New Zealand High Commissioner His Excellency David Pine, New Zealand and Indian academics, international staff at education providers, agents, Indian media, and government officials from both countries. ENZ’s India Team saw high audience and student engagement at the events, thanks to the online platform’s Q&A and chat functions.
The NZ-India Education Week is part of the New Zealand Government’s Recovery Plan for the international education sector under the third stream, ‘Transforming to a more sustainable future state’.
“The NZ-India Education Week helped us build relationships with India’s education leaders, and keep a New Zealand education experience in the hearts and minds of our Indian students,” ENZ Regional Director – Asia, John Laxon, says.
Indian students are the second-largest cohort of New Zealand’s overall international student population, behind only China. Pre COVID, they had also been the fastest growing international student cohort at New Zealand universities.
The NZ-India week builds on a number of internationalisation initiatives at a government level that will provide a platform for further growth beyond COVID-19. In February 2020 former Deputy Prime Minister Winston Peters attended the inauguration of the second NZ Centre in the world at Indian Institute of Technology in Delhi, supported by all eight New Zealand universities.
“We are committed to investing in New Zealand’s education links with India for the long-term,” John says. “Indian students enrich our communities and our education institutions are partnering on world-leading research projects. With all the disruption caused this year by COVID-19, it’s very important to us that we continue to strengthen our bonds with India.”
Quiz shows and education fairs in India
Tip:

Interactive events are an engaging way to generate interest and enthusiasm from students
ENZ hosted The Kiwi Quotient (KQ) at the Symbiosis International University (SIU) campus in Pune, one of the most prestigious private universities in India.
ENZ’s Country Manager for India, Jugnu Roy, said New Zealand is an increasingly popular destination for high-quality international students.
“We’ve seen a 44 percent increase in Indian student enrolments in New Zealand universities for the first three months of 2017 compared to last year, and India is New Zealand’s second-biggest source country for international students.
“Highlighting New Zealand’s specialised courses and overall education quality will hopefully see this growth continue.”
KQ drew roughly 500 high-calibre students to the event, alongside key influential media, by highlighting two things beloved by India – cricket and Bollywood.
Soha and Stephen discuss international education

Bollywood star Soha Ali Khan (alma mater Oxford University and London School of Economics) joined former New Zealand cricket captain and ENZ Brand Ambassador, Stephen Fleming, for an inspiring panel discussion on international education. They then took part in a quiz show, picking students from the audience to compete against each other in teams, answering New Zealand-themed questions.
The event received significant media coverage and also created opportunities for New Zealand providers to partner with SIU to develop pathway programmes, particularly for specialist fields such as sports science, sports management and media. ENZ is currently following up.
ENZRA Fair
Following the KQ, ENZ supported four education fairs with Education New Zealand Recognised Agencies (ENZRA). This is the first year ENZ’s fair programme is being delivered exclusively through ENZRA partners, as it’s a cost-effective way of expanding New Zealand’s presence across key Indian markets.
The April series showcased more than 25 New Zealand institutions, including all eight New Zealand universities.
The 2016 fair series achieved enrolments worth $4.5 million economic value to date – so ENZ India are looking forward to seeing what the 2017 fair outcomes are.
The regional network – bright partners
The full-day workshop was a great way to share regional international education developments and aspirations with the network. The programme included speakers from central government agencies such as the Ministry of Business, Innovation and Employment (MBIE) and Tertiary Education Commission (TEC), alongside SIEBA, ICEF as well as presentations from regional representatives.
Simon Anderson, ChristchurchNZ’s Job Ready Project Manager said the day was highly valuable.
“I was impressed at the positive and collaborative atmosphere from all participants, leading to meaningful conversation and debate throughout.”
ENZ Regional Project Manager Sarah Gauthier said the workshop was an effective way to better understand how integral our regions are to supporting better profiling of international education across New Zealand.
The RPP is a strong promoter and enabler of New Zealand’s variety of regional study locations, “while being the platform from where we engage with real New Zealanders about why and how international education is important to all of our futures,” Sarah said.
“Our Regional Network works hard to develop and promote their points of difference and service provision to international students – so that students can better understand and choose the location that best suits their identity and ambitions.
“Our regional partners work closely with their local media and stakeholders to tell compelling student stories and other announcements that help their community to really connect with international education and the benefits it could have for them,” Sarah said.
Regional initiatives like the ‘work ready’ programmes for international students are key points of difference that can attract the students that can become a region’s future talent force.
If you haven’t connected with the Regional Network – now’s your chance!
Head here for more information and details.
Connecting people to change the world
Dr Brimmer, who is Chief Executive, NAFSA Association of International Educators, also highlighted the strong partnership between NAFSA and New Zealand as being a great way to foster support for international education.
“Our academic ties enable us to build civil societies. International educators, including generations of NAFSANS, are part of this legacy.
"So it is even more important that we maintain academic ties and collaborations at a time when international education is affected by global trends that have seen a dangerous rise in protectionism and a nationalist rhetoric.
“We must acknowledge the challenges of the present, retreat is not the answer. Barriers alone will not protect us, we are part of the solution, part of a globally interconnected economy,” Dr Brimmer said.
NAFSA has been working to ensure US campuses are welcoming for international students, especially after executive orders that instated travel bans against specific countries from travelling to the US.
Dr Brimmer said the orders caused a great deal of uncertainty and NAFSA joined the community in opposing these orders.
NAFSA has also been involved in a range of initiatives such as the #youarewelcomehere campaign on US university campuses and a special welcoming week in September to make international students feel welcome and safe.
Dr Brimmer noted that both the US and New Zealand are countries that value equality, inclusion and opportunity and have a long history of shared interests and collaborations. She said fear should not stop us from pursuing these ideals.
“NAFSA is committed to building bridges, not walls. I am confident that we will succeed in building a more global, internationally engaged global community,” Dr Brimmer said.
Around the world in five
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CANADA
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JAPAN
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New Zealand grows education partnerships at one of China’s largest international education events

New Zealand education took centre stage at the China Annual Conference and Expo for International Education (CACIE) and China Education Expo (CEE) in Beijing, where New Zealand was honoured as the 2025 Country of Honour.

New Zealand’s Minister for Universities and Minister of Science, Innovation and Technology, Hon Dr Shane Reti, led a delegation of 25 tertiary education providers to China for the conference.

During the visit, Minister Reti met with Chinese Minister of Education Huai Jinpeng, opened the second New Zealand-China High-Level Education Forum, and the New Zealand Pavilion at CEE. He also met with Chinese Minister of Science and Technology Dr Yin Hejun to advance bilateral research and science cooperation.

Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Amanda Malu says the event was a powerful platform to highlight the quality and innovation of New Zealand’s education system to one of our most important global education partners.

“Being the Country of Honour at CACIE and CEE gave us an unparalleled opportunity to demonstrate why New Zealand is a world-class education destination,” says Malu.

“Our education offering is backed by strong student outcomes and a reputation for safety, inclusivity, and innovation, qualities that resonate strongly with Chinese students and their families.”

The New Zealand Pavilion at CEE attracted thousands of prospective students, parents, and education partners, while CACIE provided a forum for high-level engagement between New Zealand and Chinese education leaders.

The visit saw ENZ sign a letter of intent with the China Center for International People-to-People Exchange to strengthen cooperation, specifically institutional relationships across vocational education, higher education, and schools.

Another significant outcome was the formalisation of 32 new partnerships between New Zealand education institutions and their Chinese counterparts, with many focused on transnational education programmes.

“These partnerships are more than agreements on paper, they represent real opportunities for collaboration, knowledge exchange, and pathways for students to experience the best of both countries,” Malu says.

“China continues to be a key partner in our international education sector, and events like CACIE reinforce the trust and mutual respect that underpin this relationship.”

With over 22,000 Chinese students enrolled in New Zealand in the first term of 2025, the strong interest at CEE reflects the enduring appeal of a New Zealand education.

“International students consistently tell us that their experience in New Zealand is positive and transformative,” Malu adds.

“That lived experience is our strongest endorsement, and it’s why we’re confident that the connections made at CACIE will translate into more students choosing New Zealand as their study destination.”

For further information:

Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649

About Education New Zealand Manapou ki te Ao

Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.

With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.

Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
ENZ Chair optimistic for the future of international education sector
The New Zealand international education sector should be optimistic about its future.
This was the message the Chair of Education New Zealand Manapou ki te Ao (ENZ), Tracey Bridges, delivered to members of the sector attending the New Zealand International Education Conference Ki Tua in Christchurch (New Zealand) today.
The conference is the first in-person gathering of the sector since 2019 and attracted more than 590 guests and sector representatives.
Speaking at the opening plenary session of the conference, Ms Bridges said that just as the sector had much to celebrate in the shared endeavours and achievements of the past 30 years, there was also cause for optimism looking forward.
“I’m optimistic about the future of this sector, and the contribution it can make to all the people in Aotearoa (New Zealand) and beyond.”
Ms Bridges said this optimism was underpinned by the diversity and strength of the sector that spans schools, polytechnic institutions through Te Pūkenga, universities, private training establishments (PTEs), English language schools, Education products and services, and Wanaga.
Another key strength was the industry’s ability to adapt.
“In early 2020 our world changed forever, and in the three and a half years since, we have all had to – time and time again – prove our ability to adapt. 
“I want to acknowledge the work that everyone has done in recent years, and to acknowledge the fact that you continue to adapt to meet these challenges.
“Your presence here today is testimony to your resilience and commitment to ongoing change. So I’m optimistic not because everything will now return to the old normal, but because I know that together we will find ways to forge a new approach that’s right for the time we are in: we will continue to seek our ‘pae tawhiti’(distant horizon)”.  
Ms Bridges said ENZ had also refocused and confirmed its approach for the coming 12 months by concentrating on Focus Area One of the refreshed 2022 New Zealand International Education Strategy, “helping providers of international education build back their bases through inbound student mobility growth”.
While prioritising its resources and targeting its efforts, ENZ had not lost sight of the need to build long term resilience and stability, and had a number of initiatives in this area, consistent with Focus Area Two.  This had involved hosting a visit earlier in August of Professor Martin Bean, and work through the COVID-19 Response and Recovery Fund (CRRF) to explore the diversification of products, services and modes of delivery.
ENZ was also looking forward to working alongside Ōtautahi, Christchurch to bring the ICEF Australia New Zealand Agent Conference to Christchurch in April next year.
Ms Bridges also acknowledged the importance of leveraging diplomatic engagement and Ministerial travel to enhance New Zealand’s reputation as a partner for international education.
“The value of these initiatives is shown in the response to recent promotional trips to India, the US and Canada. More recently, education was a significant part of the Prime Minister’s visit to China where its importance as part of our bilateral relationship was mentioned in almost every major engagement.”
This had continued with the conference welcoming the People’s Republic of China as the Country of Honour, with the Minister for Education, His Excellency, Huai Jinpeng joining the conference as a keynote speaker on Friday.
A full transcript of the speech can be found here.

For further information: 
Justin Barnett | Director of Communications, Education New Zealand  
justin.barnett@enz.govt.nz 
  +64 21 875 132 
 
Notes to Editors: 
About Education New Zealand (ENZ) https://www.enz.govt.nz/  
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.  
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.    
Around the world in five
Canada

Why international students could be a critical factor in bolstering Canada’s economic resilience

As Canada navigates strained relations and an escalating trade war with its largest economic partner, international education could be a critical factor in bolstering Canada’s resilience.

China

Push to speed up open-source AI adoption by universities

The government is intent on speeding up development and adoption of open-source AI by higher education institutions, including setting up a government-led open-source collaboration platform, according to new plans shared by the Ministry of Education.

Australia

International student policy in the spotlight during Australian election

Immigration will figure prominently as an issue in this election cycle, including policies related to international students.

United States of America

Sector leaders step up legal pressure on US government

The President’s Alliance, along with 86 US institutions, has submitted a statement supporting the American Association of University Professors’ legal challenge against the administration’s student visa revocations and detentions.

United Kingdom

UK staff and course cuts ‘putting off prospective students’

News of constant job losses and course closures across the UK sector is causing lasting damage to universities’ reputations and may inflict further financial harm by hitting student recruitment numbers, academics have warned.
From the CE: International education in the spotlight

Kia ora koutou,

I’ve recently returned to New Zealand following a productive visit to Viet Nam with the Prime Minister’s Trade Mission. It was highly encouraging to see international education front and centre of so many conversations. Beyond attracting Vietnamese students to New Zealand, the education relationship between our countries is evolving into deeper collaborations involving education institutions, businesses, and governments.

The visit also showcased outstanding examples of educational partnerships across the spectrum of New Zealand’s international education sector, from universities and private training establishments to EdTech companies, highlighting the breadth of collaboration opportunities.

Overall, the Mission was a valuable opportunity to raise awareness of New Zealand as a top-tier education destination offering a safe and welcoming environment.

International education was also a component of Deputy Prime Minister and Minister of Foreign Affairs, Rt Hon Winston Peters’ official visit to China. As part of his programme, the Minister had a warm meeting with Chinese alumni of New Zealand universities. From the report back, it was clear that the New Zealand study experience had left the alumni with a lasting, positive impression.

Coming up in May, ENZ will be going into the field for the 2025 International Student Experience Survey. This survey covers a range of topics relevant to the sector, including student decision-making, arrival and orientation, the education experience, living experience, people and connections, and perceptions of value for money.

Last year’s survey had 86 percent of international students reporting a positive overall experience of their time in New Zealand, and 41 percent of students giving an ‘excellent’ rating, the highest percentage yet! In case you missed deep diving into specific aspects of the student experience, you can browse through them here.

I’ve started packing my bags again, as this weekend I will be joining the Prime Minister’s Trade Mission to India. I’ll be staying on for a further week in Delhi for APAIE 2025. I look forward to updating you in my next column.

Ngā mihi nui,

Amanda Malu

Chief Executive

Education New Zealand Manapou ki te Ao