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• Generation Study Abroad

  Students can now apply for a US$2,000 travel award to help with flights to New Zealand and US$500 towards study at a university or participating institute of technology or polytechnic.

  Currently fewer than 10 percent of all US college students study abroad at some point in their academic career. Generation Study Abroad is a new initiative by the Institute of International Education to double the number of American students who study abroad by the end of the decade.

  “New Zealand is already in the top 20 destinations for US students studying abroad, so partnering with Generation Study Abroad should provide a boost to the number of American students coming here,” says Amy Rutherford, International Market Manager for North America at Education New Zealand. “Each of the eight New Zealand universities and a number of institutes of technology have provided funding for the Study Abroad Excellence Awards which were announced at the NAFSA annual conference and expo in San Diego, California this week.”

  In 2012 there were 1,965 US students enrolled in New Zealand institutions, the majority at universities on one semester programmes. American students make up around two percent of the total number of international students studying in New Zealand. Almost 250 US colleges and universities of all types and sizes from 46 states have joined Generation Study Abroad today. New Zealand is one of ten countries to commit to a government partnership with the Institute of International Education.

• Student voice 2014

  Twenty six current and former international students came together from all around New Zealand to share their personal education experience about their time studying here.

  The first afternoon was all about fun and getting to know each other - a Matariki-themed scavenger hunt around Te Papa followed by a burger-making masterclass on a classic Kiwi BBQ and rounded off with a delicious pavlova decorating competition.

  The second day focused on workshops where students shared their New Zealand education stories. We wanted to find out what went well, and not so well, and where improvements could be made to increase satisfaction of international students experiences while in New Zealand.

  The workshops provided a platform for participants to provide advice to other international students, to hear their take on common statements and beliefs that are associated with education in New Zealand, and to network with international students from across the country.

  “I got to meet new people from all parts of the world and make new friends. I also felt the ENZ values our opinions and reviews by giving us importance. I would like to thank ENZ for giving us this platform,” said one student after Student Voice.

  This year we involved our 160k Facebook followers in Student Voice with followers getting amongst the event by interacting with the students and making comments. You can find photos and comments on our Facebook page or search Facebook for #NZstudentvoice2014.

  “It was a great experience. And I learned a lot from other students’ experience. And now I understand that I wasn’t the only one to experience difficulties initially in New Zealand.”

• NZIEC in review

  “Attendees welcomed the inclusion of market specific presentations from our offshore staff,” says Clive Jones, General Manager Business Development.

  “Think New in Action is all about matching the strengths of our education system with the needs of students looking for an international study destination. To do this effectively we have to understand our key markets and how students make their education choices.”

  Conference feedback shows that people highly valued the presentations by the two keynote speakers, Frances Valintine from the Mind Lab and Jeff Lehman from NYU Shanghai.

  Frances challenged the audience with her look into the future of education from the perspective of the upcoming generation of global digital citizens – generating a buzz of discussion over lunch and many references back to her presentation in the afternoon sessions.

  Jeff shared his first-hand knowledge of establishing international partnerships in China which seemed to resonate with the audience.

  “A particular pleasure was NYU Shanghai Vice Chancellor Jeff Lehman’s presentation. The China team had identified Jeff as a speaker, and it was rewarding to see industry colleagues respond so positively to his insightful presentation on the “four waves” involved in China relationships – and to hear the chuckles as people recognised their own experiences of working in China,” says Alex Grace, Regional Director Greater China.

  All of our international staff presenting at the conference agree that the opportunity to talk to so many people from across the industry was one of the major benefits of the conference.

  Fiona Haiko from our Japan office says: “It was a great chance to hear from different institutions about their aspirations for Japan and to get a feel for how the New Zealand industry perceives the Japanese market.”

  The benefits of getting more than four hundred industry participants together in one place also has a positive effect on our own people.

  “Coming back to New Zealand is always great – even in winter. It is sort of a reality check for the job you keep doing over the year from far away,” says Ute Haug, our Senior Market Development Manager in Berlin.

  “It is most important for me to come to New Zealand, to get a direct feel of the country, link back to headquarters and take new impressions back to Berlin.”

  Back in Riyadh, John Laxon describes the conference as “a great platform for getting organisations interested in the Middle East region and considering new ideas and initiatives” and adds that the industry seems to be on a roll after some hard work over the last couple of years.

  Thanks must go out to all the industry presenters who generously shared their professional knowledge and experience in workshops and sessions.

  “The strategic roadmaps development process has showed us that increased collaboration and cooperation is key to growth across all sectors and around the country.”

  “I am looking forward to the next year as the industry steps into the driver’s seat and begins to put some of the strategic choices and actions into operation,” says Clive.

  You can download the presentations from the conference here.

  The New Zealand International Education Conference is scheduled to be held again in August 2015.

• PM’s Scholarships for Asia announced

  “The experience these students will have while living and studying in a different culture will stay with them for the rest of their lives,” says Peter Bull, Education New Zealand’s General Manager International.

  “While in Asia, the students will establish enduring relationships and networks that will help them to succeed in the global economy and bring benefits to New Zealand.”

  “Education relationships are two-way and having smart capable New Zealand students studying in Asia is very valuable in building capability for New Zealand's future.”

  The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six weeks to two years at the best Asian institutions.

  Successful recipients include a group of students from Unitec who will travel to Japan with service robots they have built, a student from the University of Auckland undertaking a Masters in International Law at Seoul University, and a student with a background in primary produce markets aiming to complete a Chinese language course so he can specialise in trade between New Zealand and China.

  Since the inaugural awards in December 2013, just over 350 New Zealand students have been awarded PMSA scholarships. 

  “As well as the individual benefits, scholarship recipients act as ambassadors for New Zealand and showcase the quality of our education system wherever they go in Asia. The more Kiwis who get the chance to study overseas, the better for our own international education industry,” says Mr Bull.

  “Our students make an invaluable contribution toward raising awareness of New Zealand, giving Asian students a direct link with study in our country and representing the possibilities that are out there to experience the benefits of an international education.” 

  Applications are now open for the next round of scholarships and close on 30 March 2015. Visit the PMSA pages to find out more about eligibility and the application process, and for a list of all scholarship recipients to date.

• Enrolments on the rise

  “These are exciting times for our international education industry – a 12 percent increase in enrolments means just over 10,000 more students from all around the globe have come to New Zealand for a world-class education,” says John Goulter, Acting Chief Executive, Education New Zealand.

  “International education is vital to strengthening New Zealand’s economic and social links with the world. Every student takes home a quality qualification and an unforgettable experience, raising the profile of New Zealand in communities in all corners of the world.”

  International education brings in $2.85 billion a year which makes it the country’s fifth most valuable export industry.

  The International Education Snapshot Report: January to August 2014 is available here.

• Funding recipients announced

  Projects include the development of science, maths and literacy resources; marketing in Germany, the United States and the Middle East; and a visit to New Zealand by bloggers from Colombia and Japan.

  “Education publishers and ed-tech providers feature in the list of IEGF recipients which is a positive sign for businesses engaged in offshore delivery,” said Business Development Manager, Adele Bryant.

  “There is a lot of potential for growth in this sector and we are excited to support New Zealand businesses to take their innovation to the world.”

  The IEGF is designed to help New Zealand’s education providers achieve significant growth by making the most of international education opportunities.

  Grants from the IEGF contestable fund aim to boost innovation in international education, including the development of new markets and new products to meet the needs of international students. Education providers and businesses can apply for matched funding up to $50,000.

  Read Tertiary Education, Skills and Employment Minister Steven Joyce’s media release: http://beehive.govt.nz/release/funding-round-targets-ed-tech-expansion

  Applications for the next round of International Education Growth Fund will open in March 2015.

• Wanted: Good news stories

  With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.

  And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion. 

  While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.

  Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.

  Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.

  Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.

  Email us at media@enz.govt.nz if you have a great story to share.

  Take a look at the kind of stories we have worked to profile in China:

  • Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.

  • China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.

  • Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.

  • Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.

  • Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.

  • Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.

  • Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students. 

• Latin America: 3 countries, 5 cities, 10 days

  From 21-31 April, Minister Joyce visited Santiago, Bogota, Sao Paulo, Cuiaba and Brasilia undertaking a comprehensive programme focussing on international education but also covering his other portfolio areas of science, innovation and economic development. 

  Simultaneously, ENZ Chief Executive Grant McPherson led a high-level university delegation comprised of Victoria University of Wellington's Vice Chancellor Grant Guilford, Otago University Deputy Vice Chancellor Richard Blaikie, Lincoln University Deputy Vice Chancellor Jeremy Baker and South America specialist Maria Duter, as well as UNZ Executive Director Chris Whelan.

  This was Minister Joyce’s first visit to Latin America, and it was a great opportunity for him to experience the culture of doing business in the region as well as to get a first-hand impression of the opportunities.  The Minister particularly valued the chance to speak with New Zealand alumni. His various conversations with Chilean penguins, Brazilian Science without Borders’ students and Colombian Colfuturo scholarship recipients confirmed that the messages we promote on New Zealand’s high quality education, safe and creative learning environment, and the building of lifelong friendships and connections all ring very true.

  The visit also confirmed that accessing scholarships funded by the governments of Chile, Colombia and Brazil should remain a priority for us.  In all three countries there are question marks over the longevity of some scholarship schemes, so maximising the opportunities to underline our commitment to them while in market was useful.

  Overall, the Minister’s bilateral discussions with Ministerial counterparts in the region confirmed a solid interest in developing the government-to-government relationships in regard to international education.  As well as increasing student flows, interest was expressed in learning from New Zealand’s experience of developing a qualifications framework, standards and quality assurance measures, pathways policies as well as training teachers of English.  NZ/Colombia bilateral education consultations have been approved for the last quarter of 2015 and Brazil has agreed to refreshing our current bilateral MOU into an Education Cooperation Arrangement.

  The Minister’s visit generated considerable media interest and was covered by television, radio and press, successfully raising the profile of New Zealand as an education destination.   The last word goes to the university delegation which supported one another’s offerings as well as the overall New Zealand education story with a refrain that developed during our journeys: “You can’t make a wrong choice in New Zealand”.  A powerful message for prospective students.

  

  Left: Minister Joyce presenting at the Brazil Senate Education Committee. Right: The Minister speaks with the media after lunch with the Governor of Mato Grosso State.

  Country insights include:

  Chile

  During the Minister’s visit, a fresh tranche of 80 Chilean high school Penguins Without Borders were confirmed to arrive in July for two terms.  Continuation of this programme is uncertain, with no indication of Chilean government plans to send Penguins in 2016. There’s good news, however, on the tertiary Becas Chile scholarship front, with administrators convinced by New Zealand’s arguments that subject-area rankings (rather than university-wide rankings) should be considered when approving study destinations.  This paves the way for increased student flow from Chile.  

  Brazil

  The Brazilian Science Without Borders scheme shows increasing numbers of Brazilian students approved for studies in New Zealand.  However, with the Brazilian public service facing severe budget cuts, there is no guarantee that the projected 100,000 Brazilian students will be placed for offshore study between now and 2018. 

  The Minister's opening address at the international education FAUBAI Conference in Cuiaba hit exactly the right note, reaching around 500 international tertiary education contacts from 26 countries.  The strong focus in Brazil is on forging strong institution-to-institution relationships to encourage joint research, as well as student and academic exchange.

  Colombia

  A highlight of the Bogota programme was an event with scholarship agency Colfuturo, with presentations and interactions between the NZ universities and prospective students in person and online.  Executive Director Jeronimo Castro is passionate about New Zealand and prospects for increasing student flow are positive.

  To find out more about opportunities in the Lain America region, please contact Lisa Futschek or Cecily Lin.

  

  Above: The Minister’s Twitter feed included this media scrum at Faubai.

• Catching up with the Canadians – news for the school sector

  “Everyone knows that Canada is a key competitor for NZ’s school sector,” Mary says. “I wanted to find out more about their success and learn about the challenges they face”.

  “Many of the people I met were surprised to learn that NZ hosts about 16,000 international school students – punching above our weight internationally when compared with Australia’s 18,000 – but still a long way from Canada’s 46,000 enrolments! Nevertheless Canada does see Australia and NZ as its main competitors offshore.”

  The theme of the Conference was Collaborating to Educate Tomorrow’s Global Citizens. It was attended by 250 delegates from across Canada. Delegates represent school districts or boards, so each delegate could be working with 10 or 50 schools.

  International speakers at the conference noted New Zealand’s recent increased profile and activity level in the school sector, citing government support and the establishment of SIEBA as positive developments.

  “We are developing a relationship with CAPS-I, with both sides keen to explore potential collaboration” says Mary.

  “During my visit I learnt a lot about Canada’s school international education industry. They draw from many of the same markets we do, but as you might expect NZ is stronger (relatively speaking) in South East Asia while Canada is stronger in Latin America.

  “There is very little federal government support for Canadian schools’ international business, because education is a provincial responsibility. Canadian schools are committed to delivering high quality student experiences, but they don’t have a Code of Practice equivalent to regulate high professional standards.”

  Mary will be sharing more about her learnings on Canada at a pre-conference workshop at NZIEC 2015.

• South and South East Asia fair season off to flying start!

  More Malaysian students studying in New Zealand this year

  After a two-year hiatus ENZ successfully reintroduced the New Zealand Education Fair in to Malaysia to boost New Zealand’s profile in the market. Attracting almost 800 visitors, the fair was a marked success on the 2013 event which hosted around 100 visitors. With an overwhelming number of prospective students quickly filling the room, the ENZ team managed the influx by spontaneously hosting two “Studying in New Zealand” seminars outside the main function room.

  The fair was well supported by New Zealand education institutions and had a strong NZ Inc flavour, being opened by New Zealand’s High Commissioner to Malaysia, Dr John Subritzky.

  “Education is a critical part of our ever-growing relationship with Malaysia, and we are proud of our long history of providing education opportunities for Malaysians. It’s great to see more Malaysian students choosing New Zealand as their education destination, especially as this creates life-long connections between our two countries,” said Dr Subritzky.

  A prize-giving ceremony for the winners of ENZ’s ‘Think New’ Essay Writing competition and the New Zealand Marketing Strategy competition was also held. As part of his prize, the winner of the marketing strategy competition, UCSI University student Eric Kong, arrived in New Zealand recently to start his four-week internship with the Choose New Zealand alliance. We’ll bring you an update on how Eric and the other competition winners are going in the next issue of E-News.

  

   Winners of “Think New” Essay Writing and New Zealand Marketing Strategy competitions receiving their certificates and prizes.

  
  

  AboveAaaaGuests at the New Zealand Alumni Function and Networking Event in Kuala Lumpur.

  ENZ hosted an alumni reception the evening before the fair at the Residence of the New Zealand High Commission. Institutions networked with past students and with new and existing education agents.

  

  H.E. Dr. John Subritzky presented a token of appreciation to the alumni who participated in Alumni Voices project.

  The alumni reception presented an opportunity to thank two of the Malaysia alumni who took part in ‘Alumni Voices’, a project celebrating 40 years of diplomatic relations between New Zealand and ASEAN, by profiling successful alumni who credit their New Zealand education with having a strong and positive impact on their lives.

  India’s events campaign leverages the Fleming brand

  Fourteen events in 10 days – ENZ’s India team has been running on pure adrenalin to deliver a series of powerful promotional events in India and Sri Lanka, centred around the flagship fairs held across India last month.

  As part of ENZ’s wider SSEA team, ENZ India is the second team in the region to hold its New Zealand Education Fairs for the August – October season. Leveraging the profile of New Zealand Education Brand Ambassador and international cricket legend Stephen Fleming has again been a successful approach in extending New Zealand’s reach into the vast student population in India.

  ENZ India Country Manager, Jugnu Roy, worked closely with Stephen Fleming to make the most of his strong following.

  “Stephen’s brand is New Zealand’s brand – it’s about integrity, about being open and about connecting across borders. Importantly, Stephen has also made it fundamentally about the value of a New Zealand education because he understands both what we are trying to achieve and also how much his New Zealand education helped his career.”

  Using the New Zealand education fairs as the centre piece of New Zealand’s key promotional season in South Asia, the India team also delivered a series of related profile-raising activities including networking events, and round table sessions with close to 40 school principals from prominent secondary and international schools. Stephen also visited leading institutions, including top-ranked universities such as Delhi University and SRM University in Chennai where he addressed more than 2000 students. The immediate result of this visit was the flow of quality SRM students to the Chennai New Zealand Education Fair later that week.

  The fairs themselves appealed to a good pool of potential quality students, attracting over 1200 students in total. With more than 25 prominent New Zealand institutions meeting prospective students at the fairs, the New Zealand value proposition was positively championed.

  Sri Lanka has been an important market in the South Asia region, and ENZ introduced a ‘university only’ school roadshow for the first time to stimulate the market. The university representatives hadan opportunity to interact with secondary school students of two top international schools of this island country.

  Overall, New Zealand’s promotional events in India and Sri Lanka in August reached over 7,000 people.

  With New Zealand education fairs and associated events still to come in Thailand, Viet Nam and Indonesia, the SSEA team is continuing to ramp up fair fever across the region. They are always well-supported by Immigration New Zealand and the Ministry of Foreign Affairs and Trade and, of course, the all-important industry providers

  “South Asia and South East Asia is an enormous region and it’s an important region for international education. Our team members from Indonesia right up to India are committed to providing first-class events to raise the profile of New Zealand. Fair season is an exceptionally busy time for us and we’re always focused on providing the best events we can for New Zealand’s institutions.” Said Ziena Jalil, ENZ’s Regional Director SSEA.

  

  ENZ Brand Ambassador, Stephen Fleming welcoming students at the Delhi fair

  

  Students at the Delhi fair

  

  AUT University and others at the Chennai fair

  

  ENZ Brand Ambassador Stephen Fleming having a photo moment with students of Somaiya Institutes in Mumbai

  

  Selfies with potential students at the New Delhi fair