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Improving orientation programmes
At NZIEC 2018, a number of breakout sessions talked about the need to reconsider current approaches to orientation and student support in order to improve the student experience and increase their intercultural competence.
Izzie Guo

In the Inspiring global citizens panel discussion: How can we make a difference? Izzie Guo, ChristchurchNZ’s Student Experience Coordinator talked about their Student Ambassador programme, and how positive student experiences are often shaped by the social and extracurricular space, not the academic.
“Student Ambassadors are involved in events and activities around the city, some volunteer, some organise and MC big events like our Student Welcome. It’s a way to improve their interpersonal skills and make new friends. It helps them settle in and build connections,” said Izzie.
Student Ambassadors are also the first connection that new international students make – they run the airport welcome and support orientations at institutions, welcoming and greeting new students in their own language, asking them about their home and breaking the ice.
Education Tauranga has taken a similar approach. In Redefining orientation programmes, Anne Young talked about how Education Tauranga has redefined its orientation programme by holding events throughout the year to mitigate ‘culture shock’ and help students achieve a smooth transition to life and study in Tauranga.
Education Tauranga's international student orientation in February 2018

“For most people, orientation means the first two weeks a student arrives, but that’s really an induction to their education provider and region. Orientation should go well beyond that, because the transition to a new setting takes more than two weeks.
“The key is continual engagement. Throughout the year, you need to build relationships with international students and their families and show you have a continued offer.”
AFS research supports this approach. In her presentation, Global competence development in international education: Tools to make it happen, Marcela Lapertosa, AFS Director of Education and Intercultural Learning, said skilled facilitation and regular reflection is the answer.
Marcela Lapertosa

“It is not enough to make one phone call to a student each month asking yes or no questions, “do you like your homestay,” “do you like your school” – there needs to be an attempt to unpack differences, challenges and perceptions.”
AFS has undertaken research in this area to develop the AFS Student Learning Journey Curriculum, which includes a variety of one-on-one and group activities to help students reflect and understand their new surroundings and how best to navigate it.
“For example, you could ask the student and their host family to draw a picture of the floorplan of their home and use questions to learn more about each other: Where does your family spend the most time? What does a closed door mean? Does it mean someone is mad at you, or that they want privacy?” This kind of exercise shows how different cultural values are reflected in a building and can help students and their host family understand one another,” said Marcela.
“It can also make it easier for students to open up who are not natural reflectors, especially when done in a group with their homestay family or school peers.”
China and New Zealand discuss vocational collaboration
New Zealand ITPs, PTEs and a delegation of 51 senior leaders from Chinese vocational education institutions attended the 6^th Annual Sino New Zealand Model Programme Symposium to share research and discuss collaboration in vocational education.
The symposium theme was fostering innovation and entrepreneurship skills in students at vocational and training institutions.
The head of the Chinese delegation, Mr Chen Qiaming, Chair of Council at Szenshen Polytechnic, said innovation and entrepreneurship skills are vital to China’s Made in China 2025 strategy and that Chinese TVET institutions must cultivate these skills in its students. For this reason, many Chinese institutions are looking to collaborate with New Zealand institutions for teacher and student exchanges and assistance with curriculum development.
It was apparent in discussions that Chinese delegates value New Zealand’s “integrated” multi-disciplinary approach and are keen to embed such approaches in their own education programmes. Besides an ongoing interest in vocational teacher training, there also seemed to be growing interest in work-readiness and English-language courses to help create an “internationalised” and employable workforce in China.
China’s appetite for establishing its credentials as a provider of international education also continues to grow – a number of Chinese representatives said hosting international students from New Zealand was a key priority for them.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the scale of Chinese representation there reflected the appeal of partnering with New Zealand.
“China’s interest in pursuing new opportunities with our vocational institutions is a testament to our reputation for creating creative and innovative thinkers and developing soft skills required for the modern workforce – as evidenced by New Zealand’s ranking first in the world for preparing students for the future.”
“It makes a lot of sense for our two countries to work together to leverage each other’s strengths.”
Tony O’Brien, Sino NZ Model Programme Director, said it was very unusual to get such a large group of senior leaders from China in New Zealand for such an event. It was therefore excellent to have so many New Zealand providers represented at the conference to network and form relationships with their peers in China.
ENZ Chief Executive Grant McPherson spoke at the forum, which was also attended by representatives from 11 New Zealand ITPs (NMIT, Weltec/Whitireia, SIT, WINTEC, UNITEC, Toi Ohomai, Otago Polytechnic, MIT, EIT, UCOL and NorthTec), four PTES (ACG, New Zealand Institute of Education, Tasman International Academies and Skills International), and delegates from the Industry Training Federation and New Zealand Council for Educational Research.
The Sino NZ Model Programme is part of the Strategic Education Partnership Agreement between New Zealand and China. It is a vehicle for deeper and broader collaboration between the two countries’ professional and vocational education and training sectors.
Letter from the CE: Updating ENZ's business model
Since its launch in August by Minister Chris Hipkins, ENZ has been reviewing our operational structure and approach to ensure they’re consistent with both the Strategy’s objectives as well as the Minister’s Letter of Expectations.
Our review has also been informed by industry surveys and discussions with staff.
We’re working to maximise international education’s benefit to New Zealand. We need to optimise current opportunities to build a sustainable future for the sector and to create new opportunities for growth.
Coming out of the review, we have established some new and revised roles at ENZ. We are recruiting (internally and externally) for the following senior positions – please go to ENZ’s Careers page for more information on the roles and how to apply:
- General Manager Strategy, Insight and Planning – this senior leadership role will be responsible for all strategic projects related to future-focused thinking and implementation, business intelligence and insights, and ENZ planning and performance.
- General Manager Industry and Students – this senior leadership role will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams.
- Director, Industry – this role will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry.
- Director, Greater China – this China-based role will be responsible for managing, leading and supporting ENZ’s China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education.
With the approach of Christmas and New Zealand’s summer holiday period, we have decided to leave the application period open till 9am, Tuesday 22 January 2019.
This change process will be ongoing over the next few months and we will keep you informed throughout.

Grant McPherson
Chief Executive, Education New Zealand
Letter from the Acting CE: After Christchurch
As Grant McPherson said last week, the tragedy in Christchurch was an assault on the values that New Zealanders hold dear – values of international friendship, tolerance, care and a global outlook. These values are at the core of international education and they are more important now than ever.

While our country grieves, we have been heartened by the compassion we’ve seen across New Zealand – Campus Watch initiatives, vigils, social media engagement and practical help with transport and food, much of it led by students.

We are heartened that the outpouring of support and concern from New Zealanders over the last 12 days has been so visible internationally.

At ENZ, we are continuing our close contact with education providers, international teams and government partners, as well as monitoring and evaluating the latest intelligence and media coverage. We will continue to respond to industry and market needs for information, reassurance and practical support including messages to current and prospective students and families.

Over the next few weeks, we will be incorporating messages of care and support into all our activities and approaches.

ENZ is committed to promoting New Zealand internationally as an inclusive and welcoming study destination, where manaakitanga is shown to all students who join us here.

John Goulter, Acting Chief Executive of Education New Zealand
Letter from the CE: Celebrating our success
Following our terrific success at the New Zealand Direct Marketing Awards, we have now had some international award successes.
Our Director of Student Acquisition, Euan Howden, has won a Marketo Revvie Award for Fearless Marketerfor leading ENZ’s database marketing transformation, and our Communications team has won a prestigious Gold Quill Award for ENZ’s efforts to build a greater understanding of international education in New Zealand.
We’re in good company – being internationally benchmarked alongside global heavyweights.
But this work has not happened in isolation. We owe it in large part to our collaboration with many representatives from across New Zealand’s international education industry. These awards are also a result of your much-valued ongoing support and assistance.
We had a clear purpose behind our approach: to provide the best support we could to New Zealand's education sector. Importantly, this work is well-aligned with the goals of our International Education Strategy and is a great reflection of our commitment to achieving sustainable growth, delivering an excellent student experience and fostering global citizens.
We want to continue to deliver value to the sector, and always welcome your feedback. I encourage education providers and regional partners to attend ENZ’s ongoing industry engagement events and workshops. It’s a fantastic opportunity to connect with our talented team, pick their brains and find out how we can help you in your efforts, from recruitment through to advocacy.
I hope you’ll join me in congratulating our teams who led this work.
On behalf of ENZ, we look forward to continuing to work together to make New Zealand a special study destination for students from all around the world.
Grant McPherson
ENZ Chief Executive
E-News content refresh coming soon
The E-News content refresh is the outcome of ENZ’s review of analytics over the past year. This has demonstrated our readers’ strong preference for forward-looking market insights and intelligence updates.
By tailoring the newsletter content to audience preferences, ENZ will be able to deliver a sharper, more insightful E-News to the international education sector.
ENZ’s General Manager – Stakeholders and Communications, John Goulter, said that ENZ is keen to offer more value through E-News, which is ENZ’s main industry-focused channel.
“We want to ensure we’re using E-News to truly help international education thinking and deliver better value to industry,” John said.
“With the new format, we will aim to share more market insights and updates from our International team and other sources, and articles on trends, new initiatives, research findings and other intelligence to help industry make informed decisions on marketing, student experience and adapting to the rapid pace of change in international education globally.”
The changes mean that from August onwards, we will publish E-News monthly instead of fortnightly.
The final fortnightly E-News issue will be published on 31 July, followed by a monthly issue starting the week of 19 August.
New travel rules for NZ coming soon
From 1 October, some international visitors and transit passengers must have an NZeTA (New Zealand Electronic Travel Authority) before travelling to New Zealand.
The NZeTA is a new border security measure. It is not a visa and does not guarantee entry to New Zealand.
From 1 October 2019, travellers must have authority to travel to New Zealand. This means they must hold one of the following:
- An NZeTA (or an NZeTA exemption)
- A visa
- Citizenship of New Zealand or Australia.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short-term course will need to apply for an NZeTA if they are coming from a visa waiver country. Friends and family planning to visit students in New Zealand will also need one, as well as education agents visiting on business.
International students who require a visa to study will not need an NZeTA.
Travel agents, student agents and schools can assist international students with applying for the NZeTA by downloading the NZeTA mobile app or visiting the Immigration New Zealand website.
There is a small fee attached: NZD$9 for mobile app requests and NZD$12 for website requests.
The only official way to request an NZeTA is through Immigration New Zealand. Travellers should be advised not to request an NZeTA through any unauthorised third party.
Visit the Immigration New Zealand website here for more information.
See a factsheet on the NZeTA here.
Ask New Anything: ENZ's next global campaign
Launching in mid-October, ENZ’s global digital campaign 'Ask New Anything' is our most technically sophisticated campaign yet.
The 'Ask New Anything' campaign aims to challenge commonly held perceptions of New Zealand and increase awareness of the country as a high-quality study destination. It does this in a new and innovative way – by inviting audiences in 14 international markets to question what they know about New Zealand.
'Ask New Anything' will be the first time the refreshed 'Think New' brand has been widely used in digital channels. To read more about ‘I AM NEW’, see the E-News story ‘A brand NEW day’.
The campaign brings together ENZ’s digital insights, the refreshed brand and the Study in New Zealand chatbot Tohu, to give prospective students the answers they need to make an informed study decision.
The creative concept
Drawing on Google search data, China-specific insights and data from Tohu, we’ve pulled together a list of the most commonly searched questions about studying in New Zealand.
We put these questions to real international students, a New Zealand student, a teacher, a parent and an employer and recorded their responses in 100 unscripted videos.
As well as being used on YouTube, Facebook and other digital media, the videos will be available on demand in Tohu the chatbot (who can be found on the studyinnewzealand.govt.nz website, the NauMai NZ website and Facebook Messenger).
If asked a question it cannot answer, Tohu will direct prospective students to a new Facebook group or Instagram Live event, where they can ask current international students their questions in real time, delivering on the promise that you can 'Ask New Anything'.
In China, the campaign will use the most relevant questions for the market within WeChat and other local platforms.
ENZ Director Platforms and Campaigns, Euan Howden, says: “Harnessing our award-winning data and marketing platform, we're bringing the refreshed 'Think New' brand to life with a level of technical sophistication that we couldn't have dreamed of a year ago. I'm looking forward to seeing how audiences engage with this campaign, and how this affects their perceptions of New Zealand as their preferred study destination.”
Introducing the new brand
The campaign will be the first global digital showcase of the refreshed 'Think New' brand which positions our international education brand for success and defines quality by the ways we help students make their mark on the world. Additionally, the campaign captures New Zealand’s values of societal openness, transparency and manaakitanga.
ENZ Director Brand and Design, Kaylee Butters, says: “This is the most interactive campaign we’ve run to date. The involvement of our Kiwi Ambassadors and the direct connections enabled by the Facebook group and Instagram Live events really underpins the authenticity of the brand and puts our students right at the heart of the creative concept.”
More information
To find out more about the campaign, and how you can leverage this activity in your own marketing, please click here. This webpage will be updated regularly throughout the campaign as new information and resources become available.
Submissions open: Do you know an exceptional international student in Wellington?

Labour MP Paul Eagle with Natasha Faziera Mohd Fadzil, who studied at Victoria University of Wellington, with her Leadership Award from the 2018 Excellence Awards.

Applications for the Wellington International Student Excellence Awards opened Wednesday, 18 September.

Established by WellingtonNZ, these awards recognise the achievements and contributions of international students from around the region.

We would love to hear about your successes during your studies in Wellington – whether academically, in the arts, sports, or in the community. Make sure you encourage any international students or graduates in Wellington to enter.

Applications must be submitted by 14 October. To find out more, click here.
Insights from Europe's biggest international education conference
EAIE is the main annual international education conference in Europe, and September’s event in Helsinki was the largest to date, attracting 6,200 higher education professionals from 95 countries. 
ENZ Senior Advisor – Special Projects, Bronwyn Shanks, sees unique opportunities in the Europe market. “New Zealand education offers a contrast to the traditional, theoretically-based learning we often see in European systems,’’ she says. “New Zealand’s natural environment is already a big drawcard, and our practical, hands-on approach also attracts European students to New Zealand’s ITPs and PTEs.’’
European students willing to pay for education like to see a clearly defined return on their investment, she says. This means gaining skills for the future of work, learning to think critically, collaboratively and globally.
In areas of Europe where youth employment is high — it’s over 20 percent in France and above 30 percent in Italy and Spain — the focus is also work preparedness and employability.
ENZ’s focus markets in Europe are Germany, France, the UK and Scandinavia, as well as Italy at secondary school level only. Each market has its own nuances, but all have strong bilateral ties and research links with New Zealand, so it makes sense for ENZ to work with other New Zealand government agencies and institutions to build on those relationships.
Outside the UK, European students are used to a free public university system, which makes this a price-sensitive market. On the other hand, there are policies in place to encourage international student mobility and provide funding, for example through Germany’s Academic Exchange Service (DAAD), generous government funding programmes in Scandinavia, and EU programmes such as Erasmus+.
“To realise the opportunities Europe offers – especially if we’re being realistic about the resources we have – we need to focus on enhancing international engagement. This means partnering with education agents and building both institution-to-institution links and government-to-government relationships to expand our reach.”