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International students report high satisfaction as New Zealand sees steady recovery in enrolments
This year, 87 percent of students gave a positive rating of their overall experience, maintaining the upward trend seen in 2024 (86%). The proportion of students who rated their experience as ‘excellent’ rose to 43 percent, a two percent increase from the previous year.
These strong satisfaction results come as international student enrolments in New Zealand continue to grow. Between January and April 2025, 63,610 international students were enrolled with New Zealand education providers, a 16% increase compared to the same period in 2024 (54,690), and a 49% increase on 2023 (42,700).
All education subsectors saw growth, with Private Training Establishments (PTEs) showing the strongest increase at +41% compared to 2024.
China and India remained the top source markets, followed by Japan, South Korea, Sri Lanka, USA, Nepal, the Philippines, Thailand, and Germany. Notably, Sri Lanka rose to fifth place (from ninth), and Nepal to seventh (from eleventh), reflecting shifting dynamics in student mobility.
What students value most
Students were most positive about the people and connections they made in New Zealand (92%), the quality of their education (90%), their arrival and orientation experience (89%), the ease of making study arrangements (87%), and their overall living experience (87%).
International students’ experiences of making study arrangements have notably improved, with 80 percent of students rating their experience with the visa application process positively (up from 78% in 2024), and 74% positively rating the time taken to get their visa (up from 64%).
Education New Zealand and Immigration New Zealand will continue to collaborate on provision of information to students to ensure an enhanced student experience.
The survey also shows an increasing proportion of international students regard New Zealand as offering good value for money, with positive perceptions rising from 65% to 76%.
Education New Zealand's Chief Executive, Amanda Malu, said the results reflect New Zealand’s ability to provide a high-quality education within an environment that fosters meaningful connections and relationships.
“This is encouraging news for New Zealand. The fact that students continue to rate their experience here as excellent is a credit to our education providers and speaks to the warmth of the welcome our communities extend to international students,” she said.
“We’re seeing a steady and encouraging recovery in international education. It’s not a boom, but a sign that our collective efforts are making a difference. What matters most is that students are not just coming to New Zealand, they’re having a high-quality experience that supports wellbeing and a sense of belonging.”
“Under the International Education Going for Growth Plan, we’re focused on thoughtful, sustainable growth. These insights help us ensure that our progress is not just about numbers, but about delivering long-term value to students, communities, and the wider economy.”
Education New Zealand’s Director Insights and Performance, Marie Clark, said the survey continues to be a key piece of work for ENZ and a useful tool for the international education sector.
“It remains the only national survey focused on international student experience in all subsectors in New Zealand. With several years of data now collected, we’re building a meaningful picture of student experience over time,” she said.
“The ability to break down insights by variables like country, sector, and gender makes the dataset especially useful. We expect the report and Tableau dashboards will be very practical resources for anyone working in the sector,” Clark added.
For further information:
- Visit Tableau Public to access the data sets: International Student Experience Survey 2025 | Tableau Public
- Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
Notes to Editors:
About the New Zealand International Student Experience Survey 2025
The survey aims to better understand the overall experience of international students enrolled with New Zealand education providers, as well as recent graduates. It also identifies areas for improvement to enhance the student journey.
Fieldwork was conducted from 28 April to 19 May 2025 with 5,420 respondents across all education subsectors and stages of study.
About Education New Zealand Manapou ki te Ao
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Japan-New Zealand education ties strengthen with growing collaboration
Signed on 28 June, ENZ’s memorandum of understanding with Waseda University and its affiliate schools will be influential in developing international education exchanges that benefit institutions in Japan and New Zealand at school and tertiary level.
Under the MOU, the first cohort of 12 students from Waseda Jitsugyo School will visit New Zealand schools in mid-July. This will be followed by an ENZ and Air New Zealand-led familiarisation visit to New Zealand schools involving 10 schoolteachers from Japan, including a Waseda University staff member in charge of overseas programmes for its affiliate schools.
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the MOU is a significant one as it helps develop a strong relationship between a prestigious Japanese university, its affiliate schools and New Zealand schools.
“By partnering with one of the top universities in the world, the MOU will not only promote student mobility from Japan but also boost New Zealand’s reputation and credibility in Japan,” Misa said.
“We are keen to replicate this strategic partnership with universities and affiliate schools in Japan’s regions.”
It was also fitting to see this MOU achieved in the lead up to NZIEC 2019 where Japan will feature as Country of Honour, Misa said.
“With the Rugby World Cup about to be held in Asia for the first time in the tournament’s history, it is fantastic to see Japan feature as the Country of Honour at NZIEC.”
The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries. Japan is New Zealand’s third-largest source country with more than 10,000 Japanese students enrolled here every year.
“We look forward to sharing the latest Japan market updates and opportunities with NZIEC delegates in three sessions involving guest speakers from Japan, whose unique insights will present new opportunities for partnerships and collaboration.”
Attendees will learn more about doing business with Japan, what the protocols are and the expectations of Japanese agents, education providers and government agencies. These insights will provide delegates with an overview of Japan’s internationalisation agenda and how it could be relevant to their international relations and marketing.
The conference dinner will celebrate Japan’s fascinating culture. Japanese Ambassador, His Excellency Hiroyasu Kobayashi, will be guest of honour.
Find out more in the NZIEC 2019 programme.
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Swedish students experience New Zealand at ACG
ACG has partnered with a number of private Swedish high schools as part of a sister-school project, which saw a group of Swedish students and teachers land in Auckland in mid-February for a New Zealand study experience.
The Swedish students are from the Swedish IT High Schools in Helsingborg, Gotheborg and Uppsala. During their three weeks in Auckland, the students have divided their time between ACG Senior College and ACG Yoobee School of Design – exploring practical study and pathway opportunities.
As well as experiencing the daily life of an Auckland student, the Swedes have also enjoyed a variety of activities, including day trips to Waiheke Island and Tiri Tiri Matangi Island.
Evelina Friman, from Gothenburg has enjoyed her experience, and said she would definitely recommend New Zealand to other students.
“The city, diversity and people are amazing. The teachers and the schools that we attended were great as well. The locals are very friendly and make you feel like part of the community.”
“I enjoyed ACG Yoobee School of Design the most – to have the opportunity to film in such beautiful nature is a blessing.”
Each year through a programme called Atlas, the Swedish government provides funding to high schools looking to establish international links with schools from around the world.
ACG’s Director of Marketing, International, Kim Harase, half Swedish herself, was quick to respond.
“For ACG, this is a great opportunity to develop an exchange with like-minded students and teachers from a country that shares many values with New Zealand, including a love of nature, respect for individuality and a commitment to interaction with the world,” said Kim.
Last year, ACG invited a group of Swedish teachers to Auckland and together developed the project to send the first Swedish students to ACG. Further visits from Swedish teachers and principals in 2016 saw interest grow in New Zealand as a study destination.
Olga Elli, ENZ’s Education Marketing Manager – Europe, said teachers and students in Sweden know New Zealand for its quality education system and lifestyle balance.
“Many Europeans view New Zealand as a place to learn both in and out of the classroom. The ‘adventure’ of study in New Zealand is what drives many Scandinavians to come here,” said Olga.
The students will head back to Sweden at the end of this week, but ACG is already planning to reunite them with their new Kiwi friends.
“The long-term plan is for New Zealand students and teachers to go to Sweden as part of a genuine two-way exchange,” said Kim.
“We are delighted with the experience and look forward to further expand the collaboration.”
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