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Dr Jason Fox joins NZIEC
Above: Dr Jason Fox

Dr Jason Fox is a self-described “modern day wizard-rogue,” author and leadership adviser, who uses his expertise in motivation design to show leaders how to unlock new ideas and move beyond the status-quo in order to remain relevant.
At NZIEC, Jason will discuss how to ‘Lead an International Education Quest’.
“I'm very much looking forward to joining you at NZIEC this August,” says Jason.
“Nearly everything in the international education industry is changing, and faster than ever before. To build for the future, we need something different. It’s time to lead a quest.”
Sam Mackay, ENZ Strategic Projects Manager says Jason is sure to stimulate some interesting thoughts and discussions over the course of the conference, and will be delivering this year’s opening keynote as well as the closing address.
“This means Jason will be engaging with delegates over the course of the conference, and will be on hand to draw everything together after two days of discussions and debate,” says Sam.
“You won’t want to book an early flight!”
We’ll have more keynote and plenary speaker announcements to make before registrations open in May. NZIEC 2017 will be held at SkyCity Convention Centre in Auckland on 22 and 23 August.
Study in New Zealand site gets social
The social feed links through to ENZ’s new social content hub, which displays ENZ’s social media posts as well as user-generated posts from students using the hashtag #studyinNZ. This gives prospective students an authentic, relatable impression of what it’s like to study in New Zealand, complemented by ENZ’s posts on the latest news and trends.
The feed is constantly updated, keeping the content fresh and interesting. At a glance, visitors to the hub can see dozens of fun, engaging and timely stories and photos about the benefits of studying in New Zealand. Visitors are also allowed to sign into the hub to repost and share their favourite posts.
To showcase this content, ENZ has partnered with Shuttlerock, an award-winning Kiwi software content marketing platform. Shuttlerock will continue to support ENZ as we move towards aggregating and publishing more content on the SiNZ website, including from partners such as regional bodies and institutions.
We’ll have more on this in future editions of E-News.
NAFSA’s Dr Esther Brimmer to address NZIEC 2017
Her keynote address, ‘Connecting people to change the world’, will explore the ways in which international educators can build bridges across professional and political lines to keep our societies open and welcoming.
Dr Esther Brimmer, chief executive of NAFSA

Drawing on recent developments in the United States, Dr Brimmer will outline the initiatives being undertaken by the NAFSA community to foster increased support for international education and will suggest a framework for action that can be applied by international educators the world over.
ENZ Chief Executive, Grant McPherson, said it was wonderful that Dr Brimmer would speak at NZIEC 2017.
“Dr Brimmer operates at the highest levels in the United States government and internationally, and offers unique levels of influence and expertise,” he said.
“We look forward to her insights on how we can forge greater global connectivity through international education.”
With over 10,000 members in more than 150 countries, NAFSA is the world’s largest non-profit association dedicated to international education and exchange. The 2017 NAFSA conference will be held in Los Angeles 28 May to 2 June. At NAFSA, Dr Brimmer is at the forefront of efforts to promote global connectivity through international education and exchange.
Dr Brimmer’s distinguished career has included three appointments within the U.S. Department of State, serving most recently as the Assistant Secretary for International Organisation Affairs.
Dr Brimmer has also held positions at George Washington University, Council on Foreign Relations, Johns Hopkins University, College of Europe, Carnegie Commission, Democratic Study Group in the U.S. House of Representatives, and McKinsey & Company. She earned her Doctorate from Oxford University.
Find out more about Dr Brimmer here. Dr Brimmer joins conference MC Miriama Kamo and Dr Jason Fox as NZIEC headline speakers.
We’ll be making more speaker announcements before registrations open in May. Stay tuned!
ENZ engages with Vietnamese media
Tip:

Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.
Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop

ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.

L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
New Zealand School of Tourism sends students to China
The new partnership provides Hainan Airlines with a regular pool of professionally trained flight attendants, and enables NZST to offer overseas employment opportunities to its New Zealand and international graduates. All trainees must meet Hainan Airlines requirements and have recognised tourism qualifications from NZST.
Tip:

Try to establish partnerships with companies where international students have a competitive global edge.
NZST Chief Executive Nicole Domett said it is a fantastic opportunity for New Zealand and international students to work for a successful Chinese company.
“NZST is privileged to be able to provide Hainan Airlines with enthusiastic, work-ready students to help them grow their business.
"We look forward to helping more tourism students succeed in this industry.”
Hainan Airlines conducted its first recruitment interviews at NZST’s Auckland Airport campus in March, where nearly 50 NZST students and alumni competed for the chance to live and work in China. Hainan Airlines employed 13 of the students: seven from New Zealand, four from Korea, and one each from Japan and China.
Hainan Airlines said the partnership is a valuable way to staff its international route services between China, New Zealand and Australia.
“Working closely with NZST allows us to recruit highly trained flight attendant students with a global perspective and sense of adventure.
“We see the friendly attitude, professionalism and in-depth training received by NZST students as indispensable qualities for our internationally-minded flight attendants.”
Hainan Airlines will travel to New Zealand in October to recruit more flight attendants as part of its twice-yearly recruitment agreement with NZST.
Kiwi spotlight at NAFSA opening plenary
The Opening Plenary is the largest event on the NAFSA programme. Due to the size of the audience, and the seniority of delegates (half of NAFSA attendees are senior/executive-level professionals), it was an unparalleled opportunity to profile New Zealand as an innovative and creative education destination.
ENZ’s sponsorship provided New Zealand with a four-minute speaking slot, the opportunity to show a short video and to provide a giveaway on each of the conference centre seats.
Demonstrating New Zealand’s vibrant cultural diversity was Elena, a classical violinist who performed powerful pieces of music to welcome conference delegates as they entered the hall. Woven through the music was audio of kapa haka and a voiceover telling the story of Elena’s Māori and European cultural and creative heritage. Playing simultaneously was an animation of three graphics by Wellington design duo Fay & Walter illustrating Elena’s journey.
Weta Workshop’s Sir Richard Taylor then took to the stage to emphasise New Zealand’s unique strengths as a study destination to the global audience.
“I was delighted to speak on behalf of New Zealand’s unique educational institutions,” said Sir Richard.
“I spoke of New Zealand’s position in the Asia-Pacific region, the strength of our universities and institutes of technology and polytechnics, and how receiving a New Zealand education helps foster the skills students need to compete in a global market place.
“New Zealand relies on being an open and international country, we thrive on diversity and welcome international students to New Zealand as an opportunity to cross pollinate ideas. We see the benefits of such an approach at Weta Workshop where multiple teams, made up of people from around the world, collaborate every day.”
NAFSA applauds Gilman scholarship
The first government-to-government arrangement of its kind, ENZ signed an agreement with the US Department of State Bureau of Educational and Cultural Affairs (ECA) in January to cooperate on the Benjamin A. Gilman International Scholarship (‘the Gilman’).
Sir Richard announced the arrangement on ENZ’s behalf in his opening comments at the NAFSA conference.
The Gilman is aimed at students who might otherwise not have the opportunity to study abroad. Since its inception in 2001, more than 78,000 US students have applied for one of the 22,000 Gilman scholarships, making it one of the most prestigious and competitive scholarships for study abroad in the world.
Amy Rutherford, ENZ’s Director of Education, North America, said the partnership will help boost the profile of our institutions among US students.
“The scholarship will see increased promotion of New Zealand as an education destination, and will help to diversify the cohort of US students choosing to study here.
“Additionally, New Zealand institutions receiving Gilman scholars will be seen as supportive and inclusive partners, accepting students of all backgrounds and financial means.”
ENZ has committed to providing US $50,000 over the next two years to support Gilman scholars to study in New Zealand. This funding will be matched by ECA.
For more information about the Gilman scholarship, visit www.gilmanscholarship.org.
Visa advice for international graduates
Catherine Albiston, Registrar of the IAA, says that any students seeking immigration advice about their options to stay in New Zealand following their studies must use an Immigration Adviser licensed by the IAA, or an exempt person such as a New Zealand lawyer.
“If students need personalised immigration help, it is important they only seek it from people who can legally give it,” says Catherine.
“Holding an immigration adviser licence means the individual has met competency standards and must be professional.”
The IAA’s register of licensed immigration advisers can be found here.
“Visa applicants need to be honest with Immigration New Zealand and declare any help received when completing a visa application form,” says Catherine.
“If applicants are not honest, the visa application may be declined and Immigration New Zealand may refuse future visa applications.”
For more information, visit the IAA’s website or email info@iaa.govt.nz.
Further visa information is available on the Immigration New Zealand website.
Addressing trade barriers
Non-tariff barriers
Trade barriers such as government policies and regulations that favour local suppliers are called non-tariff barriers. Find out how ENZ and other government agencies can help reduce or prevent some of these barriers.
Red tape can push up costs
Non-tariff barriers are rules that make it costly or difficult to export to a particular market. You might experience these as ‘red tape, ‘roadblocks’ or ‘costs of doing business.’
The barriers can arise with any type of export from food to digital goods and education services.
Examples include:
- administrative procedures
- quantity restrictions (such as quotas)
- investment or foreign ownership restrictions
- price controls
- subsidies
- qualifications recognition
- product labelling requirements
- private standards
- technical regulations and standards.
Help available to break the barriers
ENZ and other government agencies can help with trade barriers. We may be able to reduce, resolve or even prevent them from happening. That might be by holding government to government discussions – where officials talk through the issues with overseas agencies. Or it might be through longer-term free trade agreement negotiations.
Some barriers can be cleared up quickly, but others can take years to resolve. It depends on their nature and the willingness of the foreign partner to sort them out. Some may never be resolved for reasons beyond New Zealand’s control.
Sometimes non-tariff barriers exist for good reasons – for example, regulations to protect public health or the environment. In those cases, foreign governments may agree that New Zealand’s regulations provide equivalent protection. Or they may improve their regulations so they meet their purpose without impeding free trade.
Who to contact
Education services
If you export education services, including teaching international students in New Zealand or overseas and face trade barriers such as licencing requirements, investment and foreign ownership restrictions or qualifications recognition contact, Education New Zealand.
Email | tradebarriers@enz.govt.nz
Website | Education New Zealand
Other agencies
Other types of exporters should contact the relevant New Zealand government agencies for help with non-tariff barriers.
Services and investment
If you are a service provider or investor and encounter barriers such as foreign equity caps, data storage requirements or procurement rules that are unfairly preventing you from exporting your services offshore, get in touch with the Ministry of Foreign Affairs and Trade (MFAT) for assistance.
Phone | MFAT Exporter helpline 0800 824 605
Email | exports@mfat.govt.nz
Website | MFAT
Manufacturing
If you’re a manufacturer, and you’re facing regulatory restrictions on your exports such as standards, rules in selling to foreign governments, or other restrictions blocking you from exporting, contact the Ministry of Business, Innovation and Employment.
Email | tradebarriers@mbie.govt.nz
Website | MBIE
Food and primary industries
The Ministry for Primary Industries can help primary industry exporters deal with barriers like arbitrary rules for food safety and standards, or animal welfare.
Phone | 0800 00 83 33 Email | exporterhelp@mpi.govt.nz
Website | MPI: Exporting
Trade barriers clearinghouse
For additional information on barriers to trade; for trade barriers not covered above; or you are unsure where to register your issue, the below site can help. Inquiries registered will be directed to the agency best able to assist.
Website | https://www.tradebarriers.govt.nz
Customs help
Customs can help with advice on a range of export issues including border clearance issues, tariff classification, and rules of origin. Contact New Zealand Customs
Email | export2fta@customs.govt.nz
ENZ Viet Nam introduces agent-led fairs
Tam Le, ENZ’s Marketing & Strategic Relations Manager for Viet Nam, said the decision is part of her team’s efforts to capitalise on the growing awareness of New Zealand’s education system in the market.
“Viet Nam’s academic year starts in late August and ends in late May, creating two key recruitment windows for international education: one in March/ April and one in September/ October.
“It is important to promote New Zealand in these months, and while ENZ previously led the fairs in the March recruiting season, we would like to leverage the resources from one of our top local education agents for the September season.”
Together with Immigration New Zealand, ENZ’s Viet Nam team identified a number of potential education agents and conducted a “pitching process” to select the most competitive proposal.
The chosen education agent, L&V Education Consultancy, will work directly with the education providers for the events in September, in consultation with ENZ where required.
To register for these events, please visit ENZ’s events page.
New Zealand’s education on Vietnamese national television
A documentary called New Zealand: The road to knowledge, recently played on VTV4, one of Viet Nam’s national TV stations.
Tam said it is great to see New Zealand’s education offering introduced to Vietnamese audiences – especially on a national channel.
The documentary highlights the requirements needed to apply for New Zealand institutions and provides key information about life in New Zealand such as accommodation options, public transport and extra-curricular activities.
It also includes interviews with the New Zealand Ambassador to Viet Nam, university representatives, alumni and current students.