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• Korean celebrities promote New Zealand education

  The episode was broadcast in October and highlighted New Zealand’s future-focused education system.

  Jae Hee and In-kwon Kim are famous in Korea and China, having appeared in a number of Korean television shows. In September they visited Christchurch with their kids and a film crew to shoot Change the Class, a Korean TV programme that follows them as they visit schools in other countries to experience education and lifestyle abroad.

  Jae Hee was accompanied by his seven-year-old son Raon, while In-kwon Kim was joined by his two daughters Jayoung, 11, and Minkyung, nine.

  ChristchurchNZ International Education Programme Manager, Bree Loverich, said ChristchurchNZ hosted the families and crew while they attended Halswell Primary School to shoot eight episodes of the show.

  “The actors and their families got to experience first-hand the difference between Korea and New Zealand culture,” said Bree.

  “This was a great opportunity to showcase Christchurch’s education system, as well as the wonderful lifestyle our city offers to visitors and residents.”

  TVN, the broadcaster for the series, is famous all over Asia and has 28 million viewers, with the potential to translate the show into Chinese, Filipino, Malaysian, and Russian to name a few.

  “This is huge exposure for New Zealand in the Korea market – the interest this will generate about Christchurch and the wider region is invaluable,” said Bree.

  “Although the show’s purpose is not specifically to promote our international education sector, it is a fantastic bonus for us. The Korean and Chinese markets are important for international education, as well as to our visitor market in general.

  “Some of the communications about the show focus on how New Zealand is first in the world for future-focused education, with Halswell being an example of a modern learning primary school.”

  China is Canterbury’s largest international student market, and Korea its fourth. Both countries also contribute strongly to the region’s visitor economy, with more than 46,550 Chinese and 19,660 South Korean visitors for the y ear ending July 2017.

  “The support and advice of [ENZ Regional Director China and North Asia] Adele Bryant and [ENZ Business Development Manager] Richard Kyle was absolutely key to the successful hosting of a large film crew on a primary schools campus,” said Bree.

  The series consists of eight one-hour episodes. Click here for a clip of the students during a maths lesson.

  

  

• ENZ social platforms gain momentum in China

  ENZ opened its official Weibo (China’s equivalent of Twitter) and Wechat (a quasi-combination of Facebook and WhatsApp) account in August 2014. So far, we have around 60,000 followers on both platforms combined.

  To increase numbers, at the annual China Education Expo in October, ENZ shared QR codes of our social media channels with visitors at the ENZ booths, accumulating 230 followers in two days. A similar approach at the China International Import Expo in November attracted a further 300 new followers.

  ENZ also launched a WeChat mini-programme that helps followers to make use of the My StudyNZ tool to find and match with education providers in New Zealand.

  ENZ’s Regional Director – China & North Asia, Adele Bryant, said these social platforms are a key way to connect with Chinese students. New Zealand Education Minister Chris Hipkins was very supportive of ENZ’s social media efforts during his visit to China in July.

  “Despite his packed schedule, Minister Hipkins filmed a short video promoting New Zealand education to our social media communities, which was shared on the New Zealand Embassy WeChat account and received 750 views and likes.”

  In addition to the social platforms, ENZ has developed a China-based student-facing website which will enable smoother access for Chinese students, parents and agents.

  “The new website means students can find it in the Chinese search engine more easily as it is hosted in Chinese domain,” says Adele.

  “We will launch the new website soon so stay logged on!”

  If you are interested to find out more, search Education New Zealand in Chinese (新西兰教育国际推广局) to follow us on Weibo and WeChat.

• Kiwi mobility in the GIC spotlight

  Brett Berquist, University of Auckland Director International, says while New Zealand counts 4.5 million people onshore, another 15% of Kiwis reside abroad. 

  “New Zealanders travel – for work, for study and for the joy of it. The Kiwi cultural phenomena of the ‘Big OE’ is a key part of this international experience.

  “In particular, New Zealand university graduates have among the highest mobility rates in the world. One in three domestic university graduates are overseas within seven years of graduation, and 41% of doctoral graduates are on their OE within five years of graduation, according to the Ministry of Education.  

  “Traditionally, the OE has been a post-graduation undertaking, but we see that the current generation is keen to begin their OE during study and are particularly driven by employability outcomes. Most Kiwis then return to our shores with new skills and experiences to contribute to our community and economy.”

  In 2017, the University of Auckland received more than 400 applications for 10 eight-week internships in Mumbai, India. Since then, more than 100 students have participated in global internships enabled through ENZ’s Prime Minister’s Scholarships, or self-funded. 

  “Demand is growing for global internships among our students. They understand the value of work-based learning opportunities and increasingly can see the connection to international experience also,” said Brett.

  This increasing interest in offshore learning experiences is encompassed in goal three of the New Zealand International Education Strategy – global citizenship.

  New Zealand representatives from the University of Waikato, Canterbury University, Victoria University of Wellington, Auckland University of Technology and the University of Auckland will present at the GIC on their own experiences in growing participation in global internships, including perspectives from student participants.

  These sessions will enable conference delegates to learn more about how New Zealand is engaging with global internships through analysis and case studies of different models for work-integrated learning being implemented across the country.

  The 2019 Global Internship Conference will take place on 2-5 July, bringing together more than 300 delegates from around the world to discuss integrating employability and internships with study. 

  To register or to find out more about the GIC, click here.

• E-News content refresh coming soon

  The E-News content refresh is the outcome of ENZ’s review of analytics over the past year. This has demonstrated our readers’ strong preference for forward-looking market insights and intelligence updates.  

  By tailoring the newsletter content to audience preferences, ENZ will be able to deliver a sharper, more insightful E-News to the international education sector.

  ENZ’s General Manager – Stakeholders and Communications, John Goulter, said that ENZ is keen to offer more value through E-News, which is ENZ’s main industry-focused channel.   

  “We want to ensure we’re using E-News to truly help international education thinking and deliver better value to industry,” John said.

  “With the new format, we will aim to share more market insights and updates from our International team and other sources, and articles on trends, new initiatives, research findings and other intelligence to help industry make informed decisions on marketing, student experience and adapting to the rapid pace of change in international education globally.”

  The changes mean that from August onwards, we will publish E-News monthly instead of fortnightly.

  The final fortnightly E-News issue will be published on 31 July, followed by a monthly issue starting the week of 19 August.  

• Japan-New Zealand education ties strengthen with growing collaboration

  Signed on 28 June, ENZ’s memorandum of understanding with Waseda University and its affiliate schools will be influential in developing international education exchanges that benefit institutions in Japan and New Zealand at school and tertiary level.

  Under the MOU, the first cohort of 12 students from Waseda Jitsugyo School will visit New Zealand schools in mid-July. This will be followed by an ENZ and Air New Zealand-led familiarisation visit to New Zealand schools involving 10 schoolteachers from Japan, including a Waseda University staff member in charge of overseas programmes for its affiliate schools.

  ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the MOU is a significant one as it helps develop a strong relationship between a prestigious Japanese university, its affiliate schools and New Zealand schools.

  “By partnering with one of the top universities in the world, the MOU will not only promote student mobility from Japan but also boost New Zealand’s reputation and credibility in Japan,” Misa said.

  “We are keen to replicate this strategic partnership with universities and affiliate schools in Japan’s regions.”

  It was also fitting to see this MOU achieved in the lead up to NZIEC 2019 where Japan will feature as Country of Honour, Misa said.

  “With the Rugby World Cup about to be held in Asia for the first time in the tournament’s history, it is fantastic to see Japan feature as the Country of Honour at NZIEC.”

  The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries. Japan is New Zealand’s third-largest source country with more than 10,000 Japanese students enrolled here every year.

  “We look forward to sharing the latest Japan market updates and opportunities with NZIEC delegates in three sessions involving guest speakers from Japan, whose unique insights will present new opportunities for partnerships and collaboration.”

  Attendees will learn more about doing business with Japan, what the protocols are and the expectations of Japanese agents, education providers and government agencies. These insights will provide delegates with an overview of Japan’s internationalisation agenda and how it could be relevant to their international relations and marketing.

  The conference dinner will celebrate Japan’s fascinating culture. Japanese Ambassador, His Excellency Hiroyasu Kobayashi, will be guest of honour.

  Find out more in the NZIEC 2019 programme.

• Otago strengthens its engagement with China

  The agreement with Nanjing Medical University will see increased engagement between the two institutions in research as well as staff and student mobility, starting with a Nanjing Medical University delegation visiting the University of Otago later this year.

  University of Otago, Deputy Vice-Chancellor – External Engagement, Professor Helen Nicholson said Nanjing Medical University was a well-respected and internationally recognised institution.

  “We are looking forward to building strong academic, research and mobility links with them, with a focus on pharmacy and the wider health sciences.” 

  Professor Nicholson and Director International, Jason Cushen, travelled as part of the Dunedin City mayoral delegation to mark the 25^th anniversary of Dunedin’s sister city relationship with Shanghai, as well as to hold alumni events in Shanghai and Beijing to celebrate the university’s 150^th anniversary.

  The Shanghai visit involved the University of Otago and Dunedin City in a number of events including a meeting with the Mayor of Shanghai on 15 July, a formal Shanghai City welcome banquet, and meetings with key education institution partners including Fudan University, Shanghai Jiao Tong University and the University of Shanghai.  

  “We marked these important milestones and honoured our sister-city relationship with a number of events held in conjunction with the mayoral delegation. The strong relationship between the University of Otago and the City of Dunedin is an important factor in the University’s engagement with Shanghai and greater China,” said Professor Nicholson.   

• New Zealand and international secondary students to grow cultural competence skills together

  Qualitative research^[1] from ENZ concluded that New Zealand businesses who employed staff with cross-cultural competencies found this contributed to a more energising workplace, which helped to foster creativity and innovation as well as other benefits.

  The employers agreed cross-cultural competence was a sought-after skill when hiring staff, leading ENZ to fund the programme for more high school students around the country.

  Grant McPherson, Education New Zealand’s Chief Executive says, “The insights from New Zealand businesses around the benefits of cross-cultural competencies within their teams have been one of the key reasons we’ve taken this initiative to help grow cultural competency, providing an alternative to international school exchange experience while borders are closed.”

  This work supports the third goal of the New Zealand International Education Strategy 2018-2030 to develop global citizens within New Zealand and aims to help both students and teachers develop their cross-cultural skills together with their global peers.

  ENZ and Massey University first partnered with the American Field Service (AFS) in July 2020 to launch a pilot of the NZGCC programme. The virtual programme delivers animated videos, quizzes, assignments and weekly live facilitated dialogue sessions for local and offshore learners to talk with each other online in real time.

  Following the success of the pilot, ENZ today announced a further $380,000 investment to subsidise the cost for 321 New Zealand and 486 international learners to develop cultural self-awareness, empathy for other cultures, emotional resilience and ways to build bridges in multicultural settings.

  18 online modules cover topics such as stereotypes, empathy, dealing with conflict and resilience, and will be delivered to international learners from India, China, Japan, Vietnam, Thailand, the Republic of Korea, Indonesia, Brazil, Mexico, Colombia, Peru and Chile.

  The newest students to benefit from the NZGCC programme are Whanganui Girls College, Cullinane College, Whanganui High School and Awatapu College pupils. Starting today, 23 Whanganui and Manawatu students will partake in a virtual learning exchange with 20 high school students in Tokyo, Japan, in a partnership with the Tokyo Board of Education.

  Whanganui Girls College principal Sharon Steer says the new programme will help students build their understanding of global cultures – critical ‘soft’ skills that will also prepare them for life after high school as they enter the workforce.

  “An important part of our curriculum is developing strong communication skills and setting our students up for success in the workplace. The NZGCC programme will add another dimension to our lessons by teaching our students how to develop meaningful relationships with one another despite language and cultural differences,” said Steer.

  “This allows our students to connect with peers in Japan and learn more about their culture without having to get on a plane when international travel remains limited.” 

  In addition to secondary school students, the NZGCC programme will support teachers in indigenous communities in Pacific Alliance countries, and people undertaking English language and teacher training in Indonesia, Vietnam and the Republic of Korea.

  Around 100 students from decile 1 to 5 schools across New Zealand will be offered NZGCC scholarships to participate in a virtual exchange with their peers in Asia.

  ENZ’s Chief Executive Grant McPherson said the programme’s expansion is a key part of diversifying education in new virtual forms fit for a globally connected world.

  “We’re pleased to continue our support for the NZGCC programme to bring New Zealand and international learners together in a virtual environment to gain the skills needed to live, work and learn globally.

  “As well as helping to develop the global citizens of tomorrow, this programme demonstrates the reciprocal benefits of international education, giving our rangatahi a chance to learn with high school students from around the world, and giving their offshore peers a chance to learn ‘with’ New Zealand and our unique way of thinking.”

  More information about the NZGCC can be found here:  https://www.globalup.com/

  ENDS

  ^[1] https://intellilab.enz.govt.nz/document/583-employer-perceptions-of-hiring-international-graduates

  Notes to editor:

  • Education New Zealand is the government agency responsible for building international education to benefit New Zealand socially, culturally and economically. For more information, visit enz.govt.nz
  • Developing Global Citizens is the third goal of the New Zealand International Education Strategy 2018-2030.
  • Education New Zealand has a focus on developing global citizens within New Zealand, so that more learners gain the knowledge they need to live, work and learn globally.
  • The Global Competency Certificate (GCC) is a research backed programme teaching cultural self-awareness, empathy for other cultures and ways to build bridges in multicultural settings. It is designed by American Field Scholars (AFS), a global non-profit internationally recognised as leaders in Global Citizenship.
  • In 2020, Education New Zealand partnered with Massey University and American Field Scholars to deliver a customised version of the GCC programme to New Zealand students and international students in New Zealand and abroad.
  • One Palmerston North student who completed last year’s pilot summarised the experience as ‘eye-opening’: “The main takeaway was the ability to see life from different perspectives to our own, to understand how different cultures, experiences and beliefs can impact others. Being part of this course has truly opened my eyes to some of these viewpoints and I’ve learned to embrace them with an open mind.”

  Media contact

  Hazel Dobbie, ENZ Director Communications
  Hazel.Dobbie@enz.govt.nz 021 579 917

• Digital skills and global citizenship at #NZAsiaTech Code Camp

  A team of six students from Te Kura Māori o Porirua, a predominantly te reo Māori medium school in Porirua, interacted with school students in Japan, South Korea, Thailand, Viet Nam, Philippines, Malaysia, and Indonesia.   

  The overall theme was tourism, seen through the lens of the United Nations Sustainable Development Goals (SDG) - a theme that is highly relevant for the Asia-Pacific region. Students were given the task of profiling their home country’s SDG initiatives, with a focus on sustainable tourism.   

  

  Team Enterprise 12 from Viet Nam work on building website project during #NZAsiaTech Code Camp 

  The North Asia Centre of Asia-Pacific Excellence partnered with educational coding programme Code Avengers and Education New Zealand Manapou ki te Ao to deliver the event. 

  “With New Zealand’s borders having been closed for more than two years, it’s crucial that the next generation of students still have opportunities to build cultural competencies and make connections across the globe,” says Education New Zealand’s Regional Director for Asia, Ben Burrowes.   

  “The #NZAsiaTech Code Camp was an opportunity for Kiwi students to re-establish connections with students in other countries, while gaining critical digital skills to prepare them for the future. 

  “It also also gave a taste of New Zealand’s education offering to prospective international students from the Asia region, who might consider enrolling in high school or tertiary study in New Zealand in the future.”  

  Code Camps can help to generate subsequent visits by interested students to New Zealand. For example, the Code Camp held at Waseda Jitsugyo School in 2021 and at Waseda University Junior and Senior High School in 2022 has led to Waseda’s group students’ programme sending around 50 students from three schools to New Zealand for three weeks in March 2023.  Code Camp served as a great opportunity for students and teachers from Waseda University affiliated schools to experience our world-class digital education first-hand. 

  Honam Jeon, the Education Manager at Gangwon International Education Institute said the programme helped increase awareness of New Zealand: 

  “South Korea is very interested in international engagement and exchange programmes for school students. The #NZAsiaTech Code Camp was a perfect example we want to continue to join. Thanks so much again to ENZ for organising the well-structured programme.”    

  The online programme included team building exercises, English learning, HTML coding lessons, and the creation of a website by student teams, to demonstrate their understanding of the importance of sustainable tourism.   

  “As our students look to enter an increasingly globalised word, developing cultural connections and transferable skills is so important,” says Te Kura Māori o Porirua school principal, Whāea Evelyn Wharehinga.  

  “The Code Camp has been an exciting growth experience for our students, who have extended their digital literacy skills while having the chance to connect with students of different ethnicities and cultures across the Asia-Pacific region.”   

  

  Team Indonesia was the winning team after presenting their newly developed website on Sustainable Tourism to a virtual panel of judges. 

  The students presented their sustainable tourism-themed websites to a panel of expert judges at the awards ceremony on 2 July 2022, with students from Indonesia winning the top prize.  

  Steve Budd of Code Avengers, a global edtech company based in New Zealand, said it was a great programme to participate in.  

  “It was a privilege to gift all participants a one-year free subscription to the Code Avengers site as part of our mission to build lasting digital capabilities for educators and young people, and bridge the digital divide,” says Budd.    

   

• From the CE: Steady progress continues

  Since New Zealand’s borders reopened at the end of July I am pleased to note that we are making steady progress, although this can’t yet be fully quantified. The number of students with valid student visas who are in New Zealand is heading in the right direction, reaching 16,515 as at 16 October 2022. It’s important to note that these statistics are only part of the story. Students who travel to New Zealand for short courses of study from visa waiver countries or on working holiday visas aren’t included. It will be some time before reliable statistics are available on the total number of international students enrolled with New Zealand education providers this year. Anecdotally, though, we are hearing from schools, and from English language providers and others across the sector, that they are seeing gradually increasing numbers of international students enrolling or applying to them, which is good news.  

  Study Abroad Month has just drawn to a close in the United States and attracted a high level of interest and positive feedback, including some commitments for study abroad enrolments at New Zealand universities from the start of 2023. In the US we also recently signed our first ever education cooperation arrangement to be written in both te reo Māori and English, with the Louis Stokes Alliance for Minority Participation. You can read more about these and our other recent activities around the world in this issue of E-News. 

  In the Asia region, we are heading into our busiest season of international education events during October and November: 

  • Seoul: Study Abroad Fair 2022 COEX, the largest event of its kind in South Korea, including an agent seminar and a Kiwi Alumni event, on 20-23 October 
  • Tokyo: Japan partner reconnecting series on 25-26 October 
  • Hanoi and Ho Chi Minh City: Agent seminars and New Zealand Fair on 28-31 October 
  • Bangkok: Agent seminar and New Zealand Fair on 4-5 November
  • Beijing: China Education Expo, the leading international education event in China, on 11-12 November. 

  Education Minister Chris Hipkins, accompanied by a small education delegation from New Zealand, was in Seoul promoting New Zealand as an international education destination in time to attend the study abroad fair and associated events, before continuing on to Indonesia and is now in Singapore – we will cover these activities in a future issue of E-News. 

  As we work to raise interest in studying with New Zealand and ensure positive experiences for international students, ENZ is working closely with other NZ Inc agencies. In this month’s E-News, we are pleased to publish the first in a series of regular updates from Immigration New Zealand, to provide timely access to the latest infomation on changes and trends.  

  Our partnership with the Ministry of Foreign Affairs and Trade (MFAT), that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme, comes into effect on 1 November 2022. A transition team is in place, which will include several key staff members coming across to ENZ from MFAT, to support a successful handover for this important scholarship programme.  

  Whangaia ka tupu ka puāwai – that which is nurtured will blossom and grow. 

   

  Kia ora

  Grant McPherson

• From the CE: Keeping the focus on NZ

  Kia ora koutou, 

  It’s July and in New Zealand the middle of winter. Halfway through the year it’s a good time to reflect on how far we have come in a rapid six months. My first reflection is that it is great to have international students back in our communities, lecture theatres and classrooms. Since the borders reopened, we’ve seen good volumes of student visa applications, and those applications are reflected in steady growth in enrolments. While some parts of sector are doing better than others, the big picture is that learners are considering and choosing New Zealand as the place to come for a quality international education.  

  Having travelled to India, the US and Canada, and most recently China, alongside sector representatives, we should not underestimate how important this awareness and preference is. International education is hugely competitive. Competitors like Singapore and Ireland are not sitting still and we, collectively, need to keep New Zealand in front of the high-value students we want to attract. 

  In my opinion, the Prime Minister’s visit to China did just that. Education was a significant part of the itinerary and its importance as part of the bilateral relationship was mentioned in almost every engagement with the Government of China. The Prime Minister delivered an address at Peking University, and he had the opportunity to meet with alumni in a more informal environment. We also saw excellent coverage of the visit in key China media. China is an important partner market for New Zealand, and this was a very successful visit. A word of thanks to everyone involved in its organisation, the sector members of the delegation who travelled and everyone who participated. I know it was a mammoth task. 

  Another reflection I have is how pleasing it is to see young New Zealanders getting out into the world again as Prime Minister’s scholars. Reciprocity, as I am reminded when I am in market, is an important part of international education. Around 171 New Zealanders from 14 groups will travel to Asia and Latin America over the next year as part of the most recent Group round and the second round of individual scholarships will open next week. 

  As we look to what lies ahead, the theme of next month’s NEW ZEALAND INTERNATIONAL EDUCATION CONFERENCE KI TUA, Te Ara Ki Tua The pathway forward, will provide an immediate opportunity to focus on our future. Thanks in advance to the sector leaders who are speaking or running workshops in what looks to be a compelling programme at our 30th conference. KI TUA is our annual opportunity to get together as one and to listen, learn, discuss and importantly, network. Globally, we are a small participant and to build on the good start of the past six months we must continue to move forward together. I encourage you to attend and I look forward to meeting and talking with many of you in a few weeks. 

  Ki te kotahi te kakaho ka whati, Ki te kapuia e kore e whati  

  Alone we can be broken. Standing together, we are invincible

  Ngā mihi nui,

  Grant McPherson