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Go Overseas a go!
“I’m very excited that we’ll be working with Go Overseas over the next three years,” says Amy Rutherford, International Market Manager, North America. “Their genuine love of both New Zealand and studying abroad, their innovative ideas, and the enthusiasm with which they embrace all that New Zealand has to offer is energising.”
This year’s promotion will start in the US on 1 September and run for six weeks. “We’re excited about our continued partnership with ENZ for the next three years and beyond,” says Mitch Gordon, CEO Go Overseas. “New Zealand is a top destination for students around the world and we’re committed to continuing the growth in inbound numbers. This partnership fits well with the Go Overseas mission to increase opportunities for US students around the world. On a personal level, we love New Zealand and are passionate about sharing that enthusiasm with others.”
More than 1,000 students from 615 US universities applied for the scholarship last year, with the successful student Emma Faucher studying at Victoria University of Wellington from February to June this year. Emma can be seen below with the pounamu she received for her excellent contributions to the Study in New Zealand Instagram page. New Zealand has seen significant growth in the number of US students this year, with a 23 percent increase in the number of US first time student visas in 2015 to date.
Amy will be talking about the scholarship during her session at NZIEC 2015 tomorrow. However if you can’t be there and you have questions about the scholarship please email Amy amy.rutherford@enz.govt.nz and Mitch mitch@gooverseas.com.
Kāpiti College’s doors are always open

With 83 students from 17 different countries currently enrolled, Kāpiti College’s international education programme is one of the largest in the Wellington region – no mean feat for a school ‘up the coast’ from Wellington city.

Theirs is an opportunities-focused approach, combined with strong ‘say yes, and work it out later’ attitude. Steve’s the first to admit it’s an approach that doesn’t suit everyone but, for now, it’s one that’s working for them.

This open and proactive way of working has seen them develop an array of innovative teaching methods and programmes to the benefit of both local and visiting students, including those with learning disabilities.

Interesting aspects and benefits of Kāpiti College’s programme include:

International class

Kāpiti College’s innovative approach to international education puts a strong emphasis on internationalising the Kiwi students, with a specialised ‘international’ class bring trialled this year. This Year 10 class sees Kiwi students learn social studies and English through an international lens and learn the basics of Mandarin and Thai language. International students join the class as they arrive during the year.

There is some competition to get into this class, with those who are successful being given the opportunity to travel to China and Thailand later in the year.

One such student, Max Ross, was awarded a scholarship to spend three and a half weeks at Pibulwitthayalai School in Thailand. Steve Burt visited Thailand a short time later to sign a Memorandum of Understanding with the school, formalising the partnership between the schools and creating the foundation for a long-term engagement.

Pathways

Other education providers in the region also reap the rewards of Kāpiti’s successful international programme, with many Kāpiti College students choosing to remain in the area and enrol with them.

The aviation programme offered by the school in conjunction with Kāpiti Air Academy has proved just the hook to entice one of Kāpiti College’s international students to further his education in New Zealand.

The school also offers academies for golf, swimming, basketball and rugby.

Special programmes

The flexible and open approach of Kāpiti College’s international team has seen them host foreign students with dyslexia and other learning challenges. The smaller class sizes and specialist teaching ensures these students aren’t left behind and they feel welcomed by their peers and the staff.

Community engagement

Kāpiti College’s programme is supported by a strong homestay community. This creates a real sense of welcome for the students and brings about a strong understanding within the community as a whole of the value of international education.

The broad reach of the school’s engagement with the wider community has seen them build a strong relationship with a local Chinese real estate agent who acts as a willing ambassador for the college’s education programmes on her visits to China.

Offshore government engagement

Paul and Steve have worked at making good connections at a government level too, with the Thai Ambassador to New Zealand, H.E. Maris Sangiampongsa, recently visiting Kāpiti College and praising their achievements in teaching Thai language and culture. The Ambassador also invited the families of the 17 College students soon to travel to Thailand to visit The Royal Thai Embassy in Wellington where he will provide them with an orientation programme.

The future looks bright for Kāpiti College’s ongoing success in it international programme but there’s one thing Steve is only too aware of: “We can’t take things for granted. It’s important to keep our eye on the ball as far as the student experience goes, as well as maintaining regular and meaningful contact with offshore stakeholders.”

H.E. Mr. Maris Sangiampongsa, Ambassador of Thailand to New Zealand meets with Kāpiti College’s International Thai Students
South and South East Asia fair season off to flying start!

More Malaysian students studying in New Zealand this year

After a two-year hiatus ENZ successfully reintroduced the New Zealand Education Fair in to Malaysia to boost New Zealand’s profile in the market. Attracting almost 800 visitors, the fair was a marked success on the 2013 event which hosted around 100 visitors. With an overwhelming number of prospective students quickly filling the room, the ENZ team managed the influx by spontaneously hosting two “Studying in New Zealand” seminars outside the main function room.

The fair was well supported by New Zealand education institutions and had a strong NZ Inc flavour, being opened by New Zealand’s High Commissioner to Malaysia, Dr John Subritzky.

“Education is a critical part of our ever-growing relationship with Malaysia, and we are proud of our long history of providing education opportunities for Malaysians. It’s great to see more Malaysian students choosing New Zealand as their education destination, especially as this creates life-long connections between our two countries,” said Dr Subritzky.

A prize-giving ceremony for the winners of ENZ’s ‘Think New’ Essay Writing competition and the New Zealand Marketing Strategy competition was also held. As part of his prize, the winner of the marketing strategy competition, UCSI University student Eric Kong, arrived in New Zealand recently to start his four-week internship with the Choose New Zealand alliance. We’ll bring you an update on how Eric and the other competition winners are going in the next issue of E-News.

Winners of “Think New” Essay Writing and New Zealand Marketing Strategy competitions receiving their certificates and prizes.

AboveAaaaGuests at the New Zealand Alumni Function and Networking Event in Kuala Lumpur.

ENZ hosted an alumni reception the evening before the fair at the Residence of the New Zealand High Commission. Institutions networked with past students and with new and existing education agents.

H.E. Dr. John Subritzky presented a token of appreciation to the alumni who participated in Alumni Voices project.

The alumni reception presented an opportunity to thank two of the Malaysia alumni who took part in ‘Alumni Voices’, a project celebrating 40 years of diplomatic relations between New Zealand and ASEAN, by profiling successful alumni who credit their New Zealand education with having a strong and positive impact on their lives.

India’s events campaign leverages the Fleming brand

Fourteen events in 10 days – ENZ’s India team has been running on pure adrenalin to deliver a series of powerful promotional events in India and Sri Lanka, centred around the flagship fairs held across India last month.

As part of ENZ’s wider SSEA team, ENZ India is the second team in the region to hold its New Zealand Education Fairs for the August – October season. Leveraging the profile of New Zealand Education Brand Ambassador and international cricket legend Stephen Fleming has again been a successful approach in extending New Zealand’s reach into the vast student population in India.

ENZ India Country Manager, Jugnu Roy, worked closely with Stephen Fleming to make the most of his strong following.

“Stephen’s brand is New Zealand’s brand – it’s about integrity, about being open and about connecting across borders. Importantly, Stephen has also made it fundamentally about the value of a New Zealand education because he understands both what we are trying to achieve and also how much his New Zealand education helped his career.”

Using the New Zealand education fairs as the centre piece of New Zealand’s key promotional season in South Asia, the India team also delivered a series of related profile-raising activities including networking events, and round table sessions with close to 40 school principals from prominent secondary and international schools. Stephen also visited leading institutions, including top-ranked universities such as Delhi University and SRM University in Chennai where he addressed more than 2000 students. The immediate result of this visit was the flow of quality SRM students to the Chennai New Zealand Education Fair later that week.

The fairs themselves appealed to a good pool of potential quality students, attracting over 1200 students in total. With more than 25 prominent New Zealand institutions meeting prospective students at the fairs, the New Zealand value proposition was positively championed.

Sri Lanka has been an important market in the South Asia region, and ENZ introduced a ‘university only’ school roadshow for the first time to stimulate the market. The university representatives hadan opportunity to interact with secondary school students of two top international schools of this island country.

Overall, New Zealand’s promotional events in India and Sri Lanka in August reached over 7,000 people.

With New Zealand education fairs and associated events still to come in Thailand, Viet Nam and Indonesia, the SSEA team is continuing to ramp up fair fever across the region. They are always well-supported by Immigration New Zealand and the Ministry of Foreign Affairs and Trade and, of course, the all-important industry providers

“South Asia and South East Asia is an enormous region and it’s an important region for international education. Our team members from Indonesia right up to India are committed to providing first-class events to raise the profile of New Zealand. Fair season is an exceptionally busy time for us and we’re always focused on providing the best events we can for New Zealand’s institutions.” Said Ziena Jalil, ENZ’s Regional Director SSEA.

ENZ Brand Ambassador, Stephen Fleming welcoming students at the Delhi fair

Students at the Delhi fair

AUT University and others at the Chennai fair

ENZ Brand Ambassador Stephen Fleming having a photo moment with students of Somaiya Institutes in Mumbai

Selfies with potential students at the New Delhi fair
Announcements to support industry growth
Here’s a round-up of recent news:
$2.7 million for international education in regions and new markets
An additional $2.76 million of funding is being invested through ENZ to strengthen key market relationships, support diversification into new markets and build on our Regional Partnership Programme.
The Regional Partnership Programme will receive $2 million to help grow international education. The investment is focused on growth in the regions, and will enable more regions to join the Programme and further regional development initiatives to be supported. For more information on the Regional Partnership Programme, contact Greg Scott, Business Development Manager.
Efforts to diversify growth across more markets continue, with an additional $700,000 invested in stepping up marketing and promotional activity in Colombia, the USA and Viet Nam, the Philippines and Indonesia.
Here’s a link to the press release.
School ties with China
Twenty-five schools across New Zealand received funding to build their sister school relationships with China. Recipients include Marlborough Girls’ College and Marlborough Boys’ College, which received funding of $5,000 to develop a sister school partnership in Ningxia Hui Autonomous Region, one of China’s leading wine-producing regions. The colleges are also working with the Nelson Marlborough Institute of Technology to encourage Chinese student enrolments into courses relevant to New Zealand’s wine industry.
Here’s a link to the press release.
Read the article in the Marlborough Express here.
Study Abroad growth
A new scholarship for European Union students will target Study Abroad growth at New Zealand universities.
Total funding of NZ$100,000 for scholarships, co-funded between ENZ and universities, will be offered as part of a marketing campaign being prepared to grow the number of Study Abroad student arrivals from Europe to New Zealand. The announcement came during Prime Minister John Key’s visit to Europe to advance the bilateral and trade relationship between EU and New Zealand.
Here’s a link to the press release.
Scholarships bring Korean students to New Zealand
New Zealand’s profile as a study destination was further raised in Korea during Minister Joyce’s recent visit. In Seoul on 19 October the Minister awarded four aspiring Korean golfers scholarships to spend a month in New Zealand receiving intensive English language teaching and top quality golf coaching, under the Game On English - Golf edu-sport programme.
Here’s a link to the press release.
And, for those of you who read Korean, here’s some of the coverage the event received in Korea:
Ilgan Sports ‘Education New Zealand provides golf training opportunity in New Zealand to four aspiring Korean golfers’
Business Korea ‘New Zealand Educates Korean Golfers’
Segye Ilbo ‘New Zealand ‘Game On English-Golf’ providing opportunity to four recipients’
Instagramification
For those who haven’t joined the Insta-revolution, Instagram is a photo sharing app and social network. Instagram is all about sharing aspirational images, so it’s the perfect space to grow brand awareness through creative and clever imagery, and storytelling.
Since being acquired by Facebook in 2012, Instagram has gone from strength to strength and is now the world’s fastest growing social media platform. It’s extremely popular in the youth market, has more monthly users than Twitter and has a highly engaged and positive audience. There’s lots of information out there about Instagram and how it can support your marketing activity – a good place to start is Social Media Examiner.
ENZ launched @studyinnewzealand on Instagram in February, choosing to hand the reins over to 15 scholarship students to document their New Zealand education experience.
With a little incentivising ($200 towards a study adventure for the best contributor) and some creative angles, our students have showcased all the great things New Zealand offers as a study destination – from meeting people (and puppies) to having outdoor lessons on a sunny spring day; and from walking the Tongariro Crossing to ticking the quintessential bungee off the New Zealand “must-do” list.
Adopting this authentic voice has seen significant organic growth in @studyinnewzealand followers. The latest tally was 6,163 followers, with more than 1,000 prospective students signing up to follow us in the last two weeks.
We are also able to use the student’s Instagram content on our Study In New Zealand Facebook and Twitter pages, to support content and to create conversation.
If you haven’t already checked it out, follow our student journeys at @studyinnewzealand or tag us in your next Instagram masterpiece. Email us at social@enz.govt.nz if you’re considering handing your Instagram account over to your students.
Have you used Immigration New Zealand’s ‘Apply on Behalf’ service?
Education agents are legally allowed to provide immigration advice to offshore student visa applicants only. Education providers can help students complete and upload the forms online, but they are not allowed to provide immigration advice.
To use Apply on Behalf, education agents and providers need to create a RealMe login and also create their own Immigration ONLINE account on the Immigration New Zealand website. The account shows a summary list of applications and PDF versions of application forms and supporting documents that third parties submit to Immigration ONLINE on behalf of students.
Immigration New Zealand has produced a set of information flyers to explain how the Apply on Behalf service works. . Different versions of the flyer have been produced for education agents applying offshore, for education providers, and for students. To see a screen-shot video walk-through of Apply on Behalf online, click here.
On another visa-related note, you might like to encourage your contacts to join the one thousand applicants who are applying for visas electronically every week through Immigration ONLINE. From 7 December 2015, expanded eVisa and VisaView services will become available. Follow this link to find out more.
Download the Apply on Behalf flyers here:
Pathway visa pilot update
That is, an International English Language Testing System (IELTS) test (or equivalent test) must be submitted by students who:
- intend to undertake a study pathway that begins with an English language course leading to a programme of study at levels 5 to 8 on the New Zealand Qualifications Framework, and
- are from a country that has an annual decline rate of more than 20 per cent for student visa applications.
These students must demonstrate that they only need an improvement of an IELTS 0.5 band score (or equivalent) to gain entry to their intended level 5 – 8 course. For example, if a level 5 course has an English language entry requirement of IELTS 5.0, an IELTS test (or equivalent) must be submitted with a student’s application with a minimum overall band score of 4.5.
The English language course must also be completed within a 16 week period.
Students from countries with a visa approval rate of above 80 percent no longer need to demonstrate IELTS levels.
Find out more here.
Merry Christmas from ENZ
Earlier this month I was forwarded a message from the proud and grateful parents of a Chilean ‘penguin’ secondary school student. The parents of this student were sharing with his school how energised and enthused their son had returned home, filled with new experiences, friends and knowledge.
“Our beloved son is back home. His smile remains the same…his enthusiasm and spirit have been renewed. He comes bearing experiences, friends, brothers and sisters, voices and knowledge,” they wrote.
It was an inspiring and moving letter, and one that reminded me why we are all involved in international education. One of the benefits of this industry is that it can positively change lives, and not only for the students. The three exchange students my own family have hosted this year have also taught me this.
At ENZ we don’t see or hear of the individual impact studying in New Zealand has on students, their families and our communities as often as you do, and we can’t measure it in the same way as we can their economic contribution. We know it has an impact though, and it was nice to hear of this example.
I want to wish you, your families and your students a safe and enjoyable summer holiday.
I’m looking forward to working with you in the New Year. Till then, have a refreshing and well deserved break.
Grant.
Putting New Zealand in agents’ hearts and on their maps
Education New Zealand (ENZ) recently organised a series of agent familiarisation tours.
Four groups were immersed in New Zealand’s learning, living and working opportunities for international students.
Agents from Brazil, Colombia, South Korea and Saudi Arabia were treated to tours of New Zealand’s special places – from regional centres to our bigger cities.
ENZ’s regional and international teams organised the programmes and toured with the agents over May and June. They were shown the full spectrum of the sector, and were also given updates and presentations from government agencies like Immigration New Zealand and the New Zealand Qualifications Authority (NZQA.
“The agents enjoyed and appreciated the chance to learn about education in New Zealand, meet current international students and understand the distinctive offerings for students across all of New Zealand,” said Greg Scott, ENZ Regional Programme Manager.
The tour included interactive activities, including an emphasis on education pathways, applied learning and creative technologies, and special open-invitation networking opportunities, like the Networking Starts at Home event
The agents visited Taranaki, Nelson, Canterbury, Waiuku, Hamilton, Dunedin, Queenstown and Napier.
COLOMBIAN AGENTS SARA GAMEZ AND ANA KARINA FAJARDIO ENJOY TIME AT AUT BY THE NGA WAI O HOROTIU MARAE

“As our regional centres become better known international education destinations, the agent familiarisation tours demonstrated how each regional centre has a unique story and value proposition that can appeal to different student interests,” says Greg Scott.
The potential benefit to increasing the profile of New Zealand education amongst all these markets is immense.
“The feedback from the participating agents was extremely positive and heartfelt,” says Sarah Gauthier, ENZ Regional Project Manager.
“We ensured the agents enjoyed themselves and their time in New Zealand. They enjoyed tourist activities, speaking to international students and their homestay families and gaining a deeper understanding overall of the value of a New Zealand education.”
“We are seeing lots of photos of New Zealand on the agents’ social media feeds and their agencies’ websites,” says Jo Keane, ENZ Regional Project Manager.
“We’d like to thank all the people, organisations and regional groups that supported these familiarisations,” says Sarah Gauthier.
“It was a true Team New Zealand effort. We appreciated the time everyone took to host us, meet the agents, organise tours and ensure that the students were available to speak to the agents in their own language.
“There’s nothing like hearing why New Zealand is such a great place to be a student than from real international students. By speaking about their study, lifestyle and work opportunities, the tours were really brought to life,” she says.
KOREAN AGENTS ENJOY THE NELSON SUNSHINE
Development of new international education strategy underway
Chief Executive Grant McPherson says Education New Zealand is aiming for a strategy that offers a step change in thinking, enjoys wide support and paves the way for sustained quality outcomes for all stakeholders, especially international students.
"International education touches many parts of our country and many individuals, organisations and businesses. We want everybody to see themselves reflected in the strategy. That means casting the net wide in its development."
“We are setting out to challenge and be challenged – we encourage all interested parties to be involved in strategy development.”
International student numbers and the economic value of the international education industry have grown steadily since the Leadership Statement for International Education was released in 2011.
In announcing the development of the new strategy at conference, Tertiary Education Minister Steven Joyce said that while the Leadership Statement set aspirational targets for the industry out to 2025, it is now time for a new plan that offers a clear view of the opportunities and challenges ahead, as well as an aligned strategy across government to inform and lead industry development.
Grant says that the new international education strategy is an opportunity for New Zealand to consolidate its current position and use it as a platform for future growth.
“Building sustainable growth in international education will require a diversified and innovative approach that looks to the future.
“We’re interested in rebalancing the targets across social, cultural and economic values as well as outcomes and experiences.
“While student mobility remains important, we’ll be increasing our focus on our education expertise in products and services which is an area of enormous opportunity for New Zealand.

“We are setting out to challenge and be challenged – we encourage all interested parties to be involved in strategy development.” – Grant McPherson, Chief Executive, Education New Zealand

“It’s also important that the contribution of international education to our regional communities and economies is emphasised in the strategy.”
Work is underway on planning for broad engagement with stakeholders over the next couple of months (see below to register for a workshop), followed by consultation on the draft strategy in January and February. A focus is on making involvement as straightforward as possible for industry participants through online and direct engagement.

Strategy workshops – register now

The strategy workshops are your chance to put your ideas forward and listen to the ideas of others. Please register for a workshop now at info@enz.govt.nz

Wellington, Monday 17 October – 1-4pm
Cliftons venue, Level 28, Majestic Tower, 100 Willis Street

Auckland, Tuesday 18 October – 12-3pm
Cliftons venue, Level 4, 45 Queen Street

Auckland, Wednesday 19 October – 9.30-12.30pm
Cliftons venue, Level 4, 45 Queen Street

Christchurch, Thursday 20 October – 12.30-3.30pm
Tait Communications, 245 Wooldridge Road, Harewood

Tauranga, Tuesday 1 November – 10-1pm
Club Mount Maunganui, 45 Kawaka Street, Mount Maunganui

You will also shortly have the opportunity to share your ideas online. A formal consultation process will begin in mid-December.

We will provide regular updates on strategy development and ways to be involved through E-News.