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From the CE: Rebuilding and reshaping our sector
The Recovery Plan for International Education, released in late July, is a plan to support the rebuild, recovery and reset of the international education sector with an eye on the future. It’s made up of three concurrent workstreams to stabilise, strengthen and transform international education.
Since its release, Education New Zealand, with other government agencies, has been carrying out a short, focused engagement on the plan with our peak bodies and providers.
So far, we’ve met with representatives from groups, including schools, some PTEs, parts of the university sector, ITPs and English language sectors, as well as the New Zealand International Students’ Association and EdTech NZ. And further meetings are scheduled.
We have heard from you on a variety of topics. Naturally, the most common concern is around student re-entry. Other topics focused on encouraging cross-sector collaboration and hearing student voices as we rebuild our sector. We also know that each part of the sector has its own unique challenges and needs.
These conversations are only the beginning of our engagement with you. There will be many more opportunities to discuss and collaborate as part of the strengthening and transforming workstreams of the Plan, and on the Government’s vision for international education.
Next, the Ministry of Education and ENZ will co-host deep-dive workshops with sub-sectors on both the Recovery Plan and issues particular to them.
You can read more on the overall Recovery Plan on ENZ’s website: Recovery Plan for International Education. This page will continue to be updated as our work develops.
Here at ENZ, we have realigned our activities and resources to implement the Recovery Plan. We have launched our new business plan for 2020/2021, called Building a New Future.
There are major areas for us to focus on, including the retention of as many students already in New Zealand as possible, early re-entry of students, renewing and reshaping future options (such as different modes of delivery and student decision-making), and creating deeper understanding of the benefits of international education, both in New Zealand and globally.
I’d like to reinforce that throughout this change, the goals of New Zealand’s International Education Strategy – an excellent education and student experience, sustainable growth, and global citizens – remain our beacon on the hill.
Finally, I’d like to thank you for meeting with us over what continues to be an incredibly difficult time. We value your honest feedback and look forward to continuing to work with you to rebuild and reshape international education,
Ehara taku toa I te toa takitahi, engari he toa takitini
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
A new group of US Kiwi Ambassadors
Welcome Kiwi Ambassadors!
It was so difficult that ENZ decided the group of runners-up would be offered the chance to be ‘Honorary’ Kiwi Ambassadors. This meant they could still share their semester experience in New Zealand through the Study in New Zealand Instagram.
The #StudyinNZ page will therefore shortly welcome the next round of Kiwi Ambassadors, the 13 award recipients, and a further group of 29 Honorary Kiwi Ambassadors when they arrive in New Zealand in July.
The Instagram page has quickly become a hit with the US students and has already attracted almost 15,000 followers. Certainly, as you can see if you view the page, the current Kiwi Ambassadors have had no trouble finding picturesque opportunities during their semester in New Zealand! Images of nature, food, sunsets and wildlife predominate.
ENZ’s staff in the US, Amy Rutherford and Alanna Dick, have found the #StudyinNZ Instagram page a powerful tool in promoting New Zealand as an education destination.
“When I suggest students and study abroad advisors follow Study In New Zealand on Instagram, the conversation about studying abroad in New Zealand continues long after the study fair or campus visit is over,” says Alanna.
“It’s one thing me telling students what it’s like studying in New Zealand, it’s another when the students can see it in real time for themselves!”
More about the Awards
Education New Zealand partnered with the eight New Zealand universities and six institutes of technology and polytechnics to offer these awards as part of their support of the Institute of International Education’s Generation Study Abroad initiative, and its aim of doubling the number of US students who study abroad.
For Semester Two this year, ENZ awarded four US students the $2,000 Generation Study Abroad Travel Award to cover their airfare. The students are attending the University of Auckland, the University of Otago, and EcoQuest, a Private Training Establishment.
The universities awarded nine US students New Zealand Universities Excellence Awards (NZUEAs) which cover $500 of tuition fees and other associated costs. The students come from universities all over the US, from University of Florida to California Polytechnic State University.
Think New with FutureLearn
Quicklinks
About the campaign
Campaign messaging
Tips for promoting the campaign
Check out the Brand Lab to download and use campaign assets
About the campaign
Objectives
1. Test an online-focused audience’s appetite for courses delivered under an NZ country brand
2. Explore sector capability and willingness for generating and promoting online courses
3. Test, understand and validate ENZ's role in the online education space
4. Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets
FutureLearn platform and courses
- New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
- These not for credit courses are on average 6-8 hours long from providers across the sector. 
- FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally. 
- These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.
FutureLearn is actively promoting this campaign in the following prototype markets: 
- Thailand, Japan, Korea, China, India, Brazil, Indonesia, USA, Vietnam, Germany, UK, Colombia 
In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media. 
Campaign messaging
By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.
The Campaign’s place in the wider strategy for international education
- ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.  
- The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.  
- Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services. 
 Talking points for providers
- We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
- This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
- The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
- By taking part, we are supporting the Government’s Recovery Plan for International Education.
Provider participation benefits
These messages are useful when talking about the campaign to other staff in your organisation
- This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
- We’re able to test a new recruitment and distribution channel at little cost.
- As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
- As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
- Standard membership fees are being waived by FutureLearn for this prototype.
- ENZ is also funding a global campaign via FutureLearn to promote the prototype.
More about FutureLearn
- FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
- 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.
Tips for promoting the campaign
By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:
Tip 1: Use the digital assets available in your promotions:
There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.
Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!
Tip 2: Share our FutureLearn & Online Learning blogs
We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.
We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page
Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels
ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.
ICEF ANZA returns to New Zealand

We’re pleased to announce that Tākina Wellington Convention and Exhibition Centre will host ANZA from March 4-6, 2026. ICEF ANZA will showcase New Zealand as a study destination to 160+ agents from all over the world, and is open to education providers from both Australia and New Zealand. ICEF ANZA was last in New Zealand in April 2024, where global agents and New Zealand and Australian education providers came together in Christchurch.

ICEF ANZA is an Australasia-focused event that gives education providers from Australia and New Zealand the opportunity to meet with top international student recruitment agents from around the world who have a focus on these key study destinations.

ENZ Group General Manager International and Sector Engagement, Sahinde Pala, said ENZ is excited to welcome ICEF ANZA back to New Zealand at a time when we are well positioned to attract more international students.

“We encourage institutions to participate, as well as to invite agents to visit their regions before and after the event, to experience more of our beautiful country first hand," she said.

For more information please visit: https://www.icef.com/events/icef-anza/

Click here to register: https://www.icef.com/provider-registration-form/
UIP data collection: go-live 31 March
There is a temporary exemption from the new requirements for providers that offer only English language training, but any UIP that provides English language training only may still use the UIP data collection system to return data if they wish to do so.
The new system is an outcome of the recent change to Rule 5.1.3 of the Private Training Establishment Registration Rules 2013, making the requirement to submit information to the Ministry of Education using a new automated data system a condition of PTE registration.
For more information about the data and how to submit it, follow these links:
- UIP Data Collection – SMS Specification document (available on the STEO website) explains which providers are required to submit data and how the data must be submitted.
- Services for Tertiary Organisations (STEO) website provides more information about the data collection project.
If you have any questions, please email UIP.Datacollection@education.govt.nz.
Event registration update
Upcoming events in the following markets are open:
- Europe (EAIE)
- India
- Indonesia
- Korea (inaugural New Zealand fair)
- Malaysia
- Thailand (OCSC Fair).
Registration for ENZ events in Japan and Thailand has now closed.
For more information and to register, see www.enz.govt.nz/events
ENZRA fairs in India
To register, select the event you want to attend online, click ‘Contact Us’ and enter your details. An email will go directly to the agent who will provide you with a registration link. Registration for ENZRA fairs will be on a first in first served basis.
Register here
Register for ENZ’s market intelligence webinars for South Korea and Japan
An ENZ market intelligence webinar for Korea has been organised and registration is now open. It will offer local market updates and insights and share Immigration New Zealand updates.
Registration is also open for an ENZ market intelligence webinar focusing on the Japanese market. This will include local market updates and insights, 2020 dates and regional engagements and NZQA Amendments to the Code of Practice.
ENZ’s Director Asia, John Laxon, said the industry webinars will be a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff.
“This will ensure in-market recruitment efforts are well targeted. Our 2019 webinar series is providing market insights and updates from around the Asia region, taking into account strong industry interest in the 2018 series.”
South Korea Industry Webinar
Wednesday, 28 August, 11am Korea time/2pm New Zealand time
Click here to register
Japan Industry Webinar
Monday, 16 September, 11am Japan time/2pm New Zealand time
Click here to register
Large contingent of New Zealand education providers at China’s biggest international education events

Kicking off the series of events was the China Annual Conference and Expo for International Education (CACIE) in Beijing from 26 to 28 October. Over 4500 participants from 60 countries and regions attended CACIE 2023. This event is China’s largest annual international education conference and this year saw 16 New Zealand providers spanning all our education subsectors exhibiting at the ENZ hosted New Zealand Pavilion.

New Zealand’s representation was amongst a total of 18 national pavilions and 326 education providers from 33 countries and regions. An estimated 20,480 attended the CEE Beijing fair in person over the two days and our participation generated visibility and fostered relationships with speaking appearances, media interviews and engagement with senior Chinese stakeholders during the conference.

ENZ’s Regional Director, China, Michael Zhang said that the highlight of the government-sponsored event was having New Zealand being offered speaking slots for several keynotes, helping raise the visibility of a New Zealand education to a wide audience, especially given the level of competition from other countries at the Expo.

“The New Zealand pavilion once again secured the prime spot in the expo and during the conference, a reflection of our excellent in-market and government relationships and an important factor in helping to regain New Zealand's visibility in China’s international education sector.

“The student mobility activity in China has come roaring back this year following the pandemic. The market is huge, but competition is fierce. A few key takeaways from this major event were how student enquiries are becoming much more outcomes driven, career focused and detailed in comparison around offerings, compared to the start of the year where students had more broad questions about a New Zealand education.

“It’s also clear students in China are increasingly shopping around and applying to more study destinations before making a decision. This suggests we need to strengthen our efforts around conversion to ensure we remain competitive, and students will choose New Zealand when faced with offers from multiple destinations” added Michael.

ENZ’s Regional Director, China, Michael Zhang, undertook several media interviews, including with tier one Chinese education media channels Study Abroad magazine and China Education Television. ENZ also facilitated media interviews between Chinese media and New Zealand providers at our national pavilion.

Following the China Education Expo, a series of agent seminars were held in Beijing, Shanghai and Guangzhou between 30 October and 3 November.

The Beijing Agent Seminar hosted 38 providers and 80 agents and school counsellors with more counsellors from the international departments of public schools attending than in previous years. New Zealand Ambassador to China, HE Grahame Morton, attended the event and four representatives of Immigration New Zealand’s Beijing office were also on hand to engage with agents and delivered a series of presentations. These in-market presentations attracted full houses across the Beijing, Shanghai and Guangzhou events – reflecting a strong demand for capacity building from Chinese agents. Much of the interest was focused on student visa applications and processing, decision times, and troubleshooting issues.

Attendees at the Beijing Agent Seminar

The Shanghai Agent Seminar saw over 100 agents meeting with the 40 New Zealand Education providers present, with New Zealand Consul-General Ardi Barnard providing opening remarks. An on-site livestream session reached 2,566 viewers across five platforms earning over 6,000 engagements. In total 28 NZ providers representing all sectors opted-in to undertake flash interview sessions during the livestream. Broadcasting by ENZ’s and partner agent online platforms, providers were able to introduce their institutions, programmes, and other features directly to prospective audiences online. Enquiries generated during the livestream are being followed up by ENZ who are directing them to the appropriate New Zealand education provider’s website or contact information and agents.

One of four livestream sessions that ENZ hosted featuring representatives from New Zealand universities, PTEs, Te Pūkenga and other tertiary institutions. ENZ gave advice to students and parents about how to choose study programmes based on the job market trends in both China and New Zealand.

Lastly, the Guangzhou Agent Seminar on 3 November saw 33 different New Zealand institutions meet with over 220 education agents and school counsellors. The seminar was supported by NZ Inc agencies and Rachel Crump, New Zealand’s Consul-General in Guangzhou, provided opening remarks for the events. A photo exhibition supported by MFAT, Connections through time, exhibited just outside the Agent Seminar space. Representatives from Tourism New Zealand and New Zealand Trade and Enterprise hosted a Study Tour photo booth at the Seminar while both agencies talked to interested agents about their New Zealand Study Tour Alliance.

In Guangzhou, eight local media outlets were invited to the event. They all spoke with sector representatives at the seminar about their programmes and enrolment requirements. As of 10 November, seven featured articles have appeared across these channels.

A big mihi/thank you again to all the New Zealand providers who helped make these events such a success.
New approach for Korean middle schools
The Korean government wants to improve levels of student happiness, and move on from students validating their success and self-worth only in terms of academic performance. A priority is to support students to pursue “non-core learning areas” (such as music, arts, physical education, career exploration, club-oriented activities, etc). Each school will now designate a semester that is exam- and test-free to allow students to experience a wide range of these activities.
This approach represents a big change in the Korean education environment. To date these students have relied heavily on simple memorisation and rote learning instead of thinking creatively or critically. The government now expects students to freely discover their competencies and capability, free from the stress associated with exams. Korean President Park Geun-hye describes this initiative as a “key task to fundamentally change Korea’s education system”.
Under this new initiative, schools will teach students using diverse and engaging methods such as discussion, experiments, outdoor activities and team projects. Opportunities for students to engage with activities that may inform their thinking about future career options and/or future subject choices is also encouraged.
The initiative began as a pilot in September 2013 with 42 Korean middle schools (1 percent of all Korean middle schools). It was expanded in 2014 to around 800 schools (25 percent), and to 1,500 schools in 2015 (nearly 50 percent). This year, all 3,204 middle schools – and their 1.5 million students – will implement this approach.
Opportunities for NZ schools
This new way of working not only requires a significant paradigm change in thinking for educators and parents, it also requires Korea to develop new infrastructure outside the classroom. It may therefore take some time to fully develop.
This new initiative presents an opportunity for New Zealand schools; two groups of Korean parents may be interested in sending their children to study abroad during the exam-free semester:
1. Families that wish to take advantage of the New Zealand curriculum, teaching expertise and existing infrastructure in terms of these broader subject areas (especially opportunities to learn outside of the classroom that are available at New Zealand’s intermediate schools); or
2. Families that have a more traditional Korean academic education preference and wish to provide their children with an intensive learning experience (such as significantly develop their English language skills).
New Zealand schools may therefore wish to reframe their marketing collateral for parents to demonstrate the strengths of their school’s programmes to deliver quality educational outcomes for Korean middle school students during these exam-free semesters.
FAQs
What age and year level are Korean middle school students?
Students in Korea start school at age seven, rather than five, the usual age in New Zealand. Korean middle school students are in years seven and eight and aged 13-14 years. The table below compares the age and year of the two school systems.
What are the Korean school semester dates?
Korean school year is divided into two semesters, running from 1 March to mid-July, and from mid/late August to February.
Who decides which semester will be exam-free? Will it be the same semester for all schools in a region, for example?
Individual principals, in consultation with their school staff decide which semester will be selected as the ‘exam-free’ semester. This could be any semester between the first semester in the first year and the first semester of the second year.
Would this be an opportunity for students to spend the whole semester away from Korea, or are we talking about short (say 2-3 week or 4-5 week) programmes for groups?
This will likely be predominately an opportunity for individual students to study for a full semester in New Zealand.
That said, it is possible that schools with MoUs with Korean schools could promote an exchange or short course study abroad programme, but New Zealand schools who are interested in this should carefully canvas existing sister schools first to confirm whether this approach would meet the requirements.
What does experiential learning mean in Korea?
The following four types of activities have been recommended by the Korean Ministry of Education:
- Topic of interest: students choose topic(s) of interest and participate in a programme of activities around the topic, such as: entrepreneurship, design, animation, film, barista skills, smartphone app development, robotics, cooking, science etc.
- Arts and physical education: students undertake activities that are not part of their regular school curriculum such as: participating in a musical or in a band, curating, industrial design, or physical education activities such as sports leisure industry experience or exploring career options around soccer, dancing etc.
- Club activities: student clubs can be organised by students around topics of interest. These could be linked to other activities such as sports, career or volunteering such as a hospital volunteering group of 20 students who go to local hospitals to help out.
- Career: students discover what employment options await; giving a chance for them to begin thinking about the sort of work they would like to do in the future and to gather information that will help them make good decisions about the courses they will undertake when they enter secondary school. This could include going into workplaces to experience, observe etc. and could also include a career counselling component.
The New Zealand curriculum, teaching techniques and education outside of the classroom experience and infrastructure appears to be a good fit with this initiative.