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• Thailand celebrates agents and alumni

  At the function, 24 recognised education agents and an alumni association representative were awarded appreciation certificates by His Excellency Mr. Ben King, New Zealand Ambassador to Thailand.

  Jaruwan Pongjaruwat, ENZ’s Programme Manager – Thailand, said the event was a chance to recognise their work and to show them the value of being specialist New Zealand agents.

  “We want to motivate them to keep doing what they do so well. For big agents, we want them to have a larger focus on the New Zealand market.

  “Having alumni in attendance also gave agents a chance to get contacts for future student reference.”

  The event also acknowledged the role of the New Zealand Alumni Association as a key influencer of Thai students and parents. Jaruwan said alumni are routinely invited to attend education fairs to answer enquiries about life in New Zealand.

  “Their personal experience makes them reliable, and their advice is very beneficial for potential students and parents who are looking for real-world information and tips. 

  

  Agents and alumni at the ENZ Appreciation Day in Bangkok

   “Many alumni work in Thai universities and, through them, we’re able to connect with management to discuss potential partnerships, training and professional development projects. Alumni are useful contacts to have!”

  Ambassador King spoke about the important role of agents in a student’s study pathway.

  “Your support for them continues while they are studying in New Zealand and often does not stop until they return home to Thailand.

  “We want to thank you for all your work to ensure our Thai students are able to enjoy the best student journey possible in New Zealand.” 

  Adding to the fun, ENZ ran a quiz to test attendees’ knowledge of New Zealand and a photo competition.

• Sister schools go from strength to strength

  Tip Sister-school relationships are a great way to connect on a personal level as well as a professional one

  The sister-school agreement was officially signed back in 2015, and since then, the schools have alternated sending a cohort of students and staff to each campus.

  Representatives from Chaotian Elementary School, including principal Kong Hong, visited New Zealand for the first time in 2016. During their visit to Owairoa Primary School, they discussed and compared educational philosophies, school management issues, teaching strategies, curriculum and cultural differences, as well as potential synergies and future co-operation between the schools.

  Last month was Owairoa Primary School’s turn to travel to Guangzhou to share ideas with the principal and Board of Trustee members at Chaotian School. The Chaotian students were on hand to present musical numbers, martial arts, stories and art works for their guests – as well as drone acrobatics.

  Principal of Owairoa Primary School, Alan McIntyre, said the Chaotian students were proud to perform for the Kiwi visitors, and were looking forward to having their turn to go abroad again.

  “The Chaotian students couldn't contain themselves about the prospect of visiting us in New Zealand later this year – they were so excited.”

  The visit also gave Alan an opportunity to try out principal Kong’s office chair for size, and the two talked about the possibility of a school principal exchange in future.

  As part of the ongoing relationship, negotiations are currently underway to set up an Owairoa classroom at Chaotian school, and a Chaotian classroom at Owairoa school. 

  

  L-R: English Teacher/International Co-ordinator Sherry Xie, Principal Alan McIntyre, Principal Kong and Felix Ye, ENZ Education Manager Southern-Western China & Hong Kong.

  However, Alan said the key to a strong sister-school dynamic is finding lighter moments in each visit to humanise their relationship.

  “In New Zealand, we refer to a person by their first name and then surname, so in China where the names are reversed, we were addressing Principal Kong Hong as Principal Hong Kong!

  “This cultural difference allowed us the cheeky opportunity to present her with a Miss Hong Kong sash and crown. The hilarity of the moment really helped cement our schools’ friendship and did so much for China–New Zealand relations,” said Alan.

• Say hello to the new, improved Brand Lab

  Over the past quarter, ENZ's marketing team has been developing a new and improved Brand Lab system – due to go live tomorrow, Thursday 11 May. 

  ENZ Content Marketing Project Manager, Laura Lingard, said the site has many new features, all of which are much more user-friendly than the previous Brand Lab.

  “The new site has been designed with the user front of mind, even giving guidance around the different types of assets and how these can be used to promote the benefits of a New Zealand education,” said Laura.

  The new Brand Lab also has improved search functionality to make it easier for users to find what they’re looking for – as well as a suite of new assets including translated videos and artwork. 

  “The Brand Lab is a useful resource for providers to promote their individual education offering, and it’s also a way for the sector to work together to build a consistent brand story about New Zealand ,” said Laura.

  What’s new about the Brand Lab?

  • New range of videos (across different markets and languages)

  • New range of brand imagery and stories (Think New)

  • New range of university imagery

  • 30 new student stories (case studies)

  • New infographics (for social media)

  • Translated sector stories

  • Users can download low resolution or high resolution versions of images, and preview videos before downloading

  • Users can share assets between users and send assets to non-users

  • Users have increased access to a wider range of assets without needing to request permission 

  All current Brand Lab users will be sent an invitation to the new site on Thursday 11 May – you will need to re-register due to the system being completely new. Please take the time to complete your registration (it’s quick!) so that you can access the new site.

  If you can’t wait until tomorrow (we know how eager you must be to take a look!) you can sign up now by going to thebrandlab.enz.govt.nz 

• Korean agents tour New Zealand

  From 7-14 May, the agents (three of whom were winners of ENZ’s “I want to Study in NZ” video competition) met with schools, ITPs, universities, export education stakeholders and key industry players.

  Sunah Kim, ENZ’s Market Development Manager – Korea, said the agents also got a taste of the Kiwi lifestyle that students enjoy outside the classroom.

  “We wanted to showcase New Zealand as a high quality, safe and creative destination for Korean students,” said Sunah.

  “This was a nice balance to their meetings with industry professionals, which were aimed more at expanding the agents’ partnership networks in New Zealand.”

  In Auckland, the agents met with local schools and providers, while their visit to Wellington focused on the creative sector, and pathways from high schools to Yoobee School of Design, Massey University College of Creative Arts and Park Road Post Production, which ran its first film production training programme last year.

  The final stop was Christchurch, where some of the agents had sent their very first students. Ara Institute of Canterbury thanked them for continuing to build strong education ties with the city, and also thanked ENZ for increased engagement with the Korean market through the video competition, scholarship offers and agent famil.

  

  Networking event at Ara with Christchurch education providers.

  Sunah said the numbers suggest Korean agents have taken note of these activities. Visa data shows a 14% increase for the first quarter of 2017 – the first time in a decade. The growth is consistent across all visa types and has been sustained since November 2016.

  “Agents are important players in the Korean market, and their reinvigorated energy has helped raise New Zealand’s education profile in Korea,” said Sunah.

  “Many thanks to everyone who made this trip successful by showing such warm hospitality and providing useful insights to the agents – particularly Misook Kim from Study Auckland, Christine Pugh from Wellington Regional Economic Development Agency, and Karen Haigh from Christchurch Educated.” 

  

  Left: At the Yoobee School of Design. Right: At the ENZ head office in Wellington.

• Alumni gather in Tokyo for the launch of NZACJ

  ENZ celebrated the launch with a reception in Tokyo, joined by nearly 100 NZACJ members as well as Ambassador Stephen Payton.

  Tip: Alumni stories are a powerful way to promote an authentic study experience, and offer practical advice to prospective students

  ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, and NZACJ’s Executive Director, Tomoyuki Amano, outlined ways members can support local education fairs, and give career counselling and guidance on university admissions for high school students.

  Misa was pleased with the turnout and level of interest and support from the members.

  “It was a fantastic occasion to connect former students of New Zealand and Kiwi residents of Japan, who share the same passion for promoting New Zealand as a study destination,” said Misa.

  “Some of our guests travelled from Fukuoka, Osaka and Sendai to attend the reception and I was very inspired by their enthusiasm.”

  Ambassador Peyton acknowledged the Japanese and Kiwi guests in the room, including members of the Australian and New Zealand Chamber of Commerce in Japan, Kea, the Japan Exchange and Teaching (JET) programme and the Prime Minister’s Scholars for Asia, for their contribution in promoting New Zealand in Japan.

  

  Ambassador Payton addressing the room

  Misa said the highlight of the evening was keynote speaker Sotaro Kawada, who received the dux award at Garin College in 2016 despite speaking very little English when he moved to Nelson five years ago. He will start a Bachelor’s degree in business at University of Edinburgh in September.

  “Sotaro emphasised the opportunities and assistance he received at Garin College, which gave him the self-confidence to achieve his academic and personal goals,” said Misa.

  “We had a videographer film the event and look forward to sharing these inspiring alumni stories soon.”

   

  For details on membership and registration, visit the NZACJ webpage.

  

  L-R: Yucheng Su, JET Programme Coordinator for International Relations, Ambassador Payton, keynote speaker Sotaro Kawada and ENZ’s Misa Kitaoka.

• Online applications best for student visas

  INZ Sector Relationship Manager (Education), Celia Coombes, says INZ is asking all providers to actively encourage students to make student visa applications through the online application system (or on campus through a Students Online partner provider), rather than via paper applications.

  “Immigration Online is faster and cheaper than a paper application and provides students with an eVisa,” says Celia.

  “It’s a good idea to get in the habit of encouraging students towards these channels, because in the near future paper applications will be phased out.”

  INZ is also asking Auckland-based providers to alert students to a local “drop box” closure at INZ’s Auckland Office (280 Queen Street). The drop box allows students to leave paper visa applications there for transfer to Palmerston North for processing. However, from 31 May 2017 this service will be removed and students will be responsible for sending their application themselves.

  Celia says the best option is to apply through the online application channels. However, any students still using the paper form must send this directly to:

  Student Visa Applications
  Immigration New Zealand
  Level 5, 65 Rangitikei Street
  PO Box 1049
  Palmerston North

• Education agents receive ‘ultimate’ tour of Wellington

  Tip: A little in-country experience goes a long way with agents, giving them insights into the experience they are promoting to students back home.

  The competition offered agents a chance to experience the best of Wellington’s education and lifestyle offerings to help in their student marketing efforts. The promotion proved popular, with over 500 agents from more than 47 countries vying for a spot.

  The four lucky winners received return flights and accommodation in Wellington, and had the chance to visit local schools and explore the region's awe-inspiring landscapes and urban lifestyle. The agents enjoyed a guided tour of the national museum Te Papa, interacted with native wildlife at eco-sanctuary Zealandia, and received a behind-the-scenes look at The Lord of the Rings and The Hobbit trilogies at Weta Studio.

  The tour’s literal highlight was a helicopter ride over the city, where the agents had a bird’s eye view of South Wellington Intermediate School (SWIS) students spelling out the name of their school.

  The agents said Wellington was bigger than expected, and they were impressed with the friendly people, ease of public transport and the many events and cultural activities available to students.

  WREDA Education Programme Manager Brook Pannell said the competition had been overwhelmingly successful at building Wellington’s profile amongst agents.

  “Experiencing Wellington on the ground and in-person is the best way to fall in love with the place and really see what life here is really like.

  “Familiarisation trips are a great way for us to show that – we just wish we could’ve brought more agents to visit!”

  Through the competition, nearly 300 agents signed up to Wellington’s quarterly newsletter for agents to learn more about study options, as well as lifestyle and career opportunities. 

• ENZ engages with Vietnamese media

  Tip: Alumni are the strongest way to promote a study destination in an authentic and believable way.

  The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.

  The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.

  Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.

  “There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.

  “Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”

  The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.

  The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views. 

  

  Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop

  ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.

   

  

  L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam

• New Zealand School of Tourism sends students to China

  The new partnership provides Hainan Airlines with a regular pool of professionally trained flight attendants, and enables NZST to offer overseas employment opportunities to its New Zealand and international graduates. All trainees must meet Hainan Airlines requirements and have recognised tourism qualifications from NZST.

  Tip: Try to establish partnerships with companies where international students have a competitive global edge.

  NZST Chief Executive Nicole Domett said it is a fantastic opportunity for New Zealand and international students to work for a successful Chinese company.

  “NZST is privileged to be able to provide Hainan Airlines with enthusiastic, work-ready students to help them grow their business.

  "We look forward to helping more tourism students succeed in this industry.”

  Hainan Airlines conducted its first recruitment interviews at NZST’s Auckland Airport campus in March, where nearly 50 NZST students and alumni competed for the chance to live and work in China. Hainan Airlines employed 13 of the students: seven from New Zealand, four from Korea, and one each from Japan and China.

  Hainan Airlines said the partnership is a valuable way to staff its international route services between China, New Zealand and Australia.

  “Working closely with NZST allows us to recruit highly trained flight attendant students with a global perspective and sense of adventure.

  “We see the friendly attitude, professionalism and in-depth training received by NZST students as indispensable qualities for our internationally-minded flight attendants.”

  Hainan Airlines will travel to New Zealand in October to recruit more flight attendants as part of its twice-yearly recruitment agreement with NZST.

• GP practice for international students

  Caring Clinic is focused on meeting the needs of international students and migrants from Asia, providing services in Cantonese and Mandarin as well as English, and offers innovative services including Skype consultations after hours and e-prescriptions.

  The new clinic has been welcomed by the Auckland Agency Group (AAG), a cross-agency collaboration of central and local government agencies formed to lead communication with international student groups, ethnic communities and providers in Auckland. 

  Hayley Shields, ENZ’s Director of Student Experience and Chair of AAG, said the new clinic reflects the shift to make support services more attuned to students’ cultural needs.

  “More than 60 per cent of international student enrolments are in Auckland, and it’s important for students to be able to access culturally appropriate healthcare services.

  “This is one of the key objectives in the New Zealand International Student Wellbeing Strategy.”

  Dr Jessie Liu and Dr Ruoh Sim, the two principal doctors at Caring Clinic, came to New Zealand as teenagers and both studied medicine at Otago University.