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‘Future Scholarship’ sends Korean students to New Zealand
The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.
Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.
“We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”
To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.
The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019.
“By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”
The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.
“All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”
Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.
Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.
You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.
You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.
Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.
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Universities India Strategy strengthened through delegation visit
A University of Auckland (UoA) delegation that visited India in late-November signed two strategic MoUs with tertiary institutions IIT Kharagpur and IIT Bombay.
The high-powered delegation led by Professor Jenny Dixon, Deputy Vice-Chancellor (Strategic Engagement), reinforced UoA’s long-term commitment to the Indian market.
The MoUs outline frameworks for joint research in healthcare technologies, new materials, cybersecurity and artificial intelligence, as well as collaboration on joint PhD programmes.
John Laxon, ENZ’s Regional Director – South and South East Asia, Middle East endorsed UoA’s investment in academic collaboration and in-market representation.
“The majority of New Zealand universities have in-market offices and institutional partnerships, which are vital in the Indian market. Universities that have invested in these areas are attracting high-quality Indian students, by offering market-relevant qualifications and enrolment processes.”
The UoA delegation supports the Universities New Zealand (UNZ) India Strategy, announced in 2016. The Strategyhas helped lead to a 19 percent increase in Indian student university enrolments in 2017 and a further 18 percent increase in valid student visas in 2018, making India the fastest-growing university student market.
During the visit, the UoA delegation also announced four new recipients of New Zealand Excellence Awards 2018/19 (NZEA). The awardees will receive partial scholarships for the Indian students to study their Master’s programme at UoA. NZEA is jointly funded by ENZ and all eight New Zealand universities. This third edition of the awards will support thirty-five scholarships, with the awardees scheduled to arrive for the February 2019 intake.
Further India market intelligence and ENZ recommendations can be found on IntelliLab.
New Zealand High Commissioner Joanna Kempkers, Deputy Vice Chancellor Professor Jenny Dixon, and successful New Zealand Excellence Award winners with faculty deans Professor Nic Smith (Engineering) and Professor John Hosking (Science).
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Sino-New Zealand vocational teacher training in China
As part of its Model Programme work plan for 2018-2019, a Sino-New Zealand Vocational Education Model Programme Teacher Training Base was established last week in Qingdao Technical College (QTC), one of the key Chinese institution partners for New Zealand ITPs.
Attendees at the launch included programme partners David Christiansen, Acting CEO of Wintec, and Liu Yufeng, Director from CIVTE, and Liu Baoming, Deputy Director General of CIVTE (Central Institute of Vocational and Technical Education).
Adele Bryant, ENZ’s Regional Director – China & North Asia said while Chinese TVET teachers have previously travelled to New Zealand to learn from ITPs about curriculum development, teaching and learning approaches, the base offers another avenue – bringing learning to Chinese teachers who cannot travel to New Zealand.
“The training has been well-received by Chinese teachers who have taken what they learned in New Zealand and put it into effect in classrooms in China. New Zealand institutions have also benefited from the development of new relationships that have formed over the years as more Chinese colleges have entered the programme,” said Adele.
New Zealand and China have collaborated on vocational education since 2013 when the two countries signed the Strategic Education Partnership Arrangement to encourage joint projects and enhance policy and research dialogue in the technical and vocational education and training (TVET) sector.
The Chinese government is due to release its National Implementation Plan for Vocational Education Reform soon and is expected to continue to give high priority and significant investment to the upgrading of its vocational workforce.
According to the Chinese Ministry of Education, in 2017 there were 1,388 higher vocational education institutions and 8,181 secondary vocational colleges in China.
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Mortal Engines offers ENZ opportunity to showcase education strengths in creative arts to prospective students
The New Zealand premiere of Mortal Engines took place in Auckland last night and the film is released to New Zealand audiences from today.
ENZ and the New Zealand Film Commission (NZFC) have partnered with Universal Pictures, MRC and Hungry City Limited on the film as part of the New Zealand Screen Production Grant 5% uplift.
ENZ Chief Executive Grant McPherson says this partnership is a great opportunity to build awareness of New Zealand’s world-leading education system – particularly in the creative industries.
“Mortal Engines marks a real shift in the New Zealand story we want to tell the world,” Mr McPherson says.
“This film was made in New Zealand not because of the beauty of our landscapes but because of the depth of talent and level of technical sophistication available here.
“The partnership allows us to showcase New Zealand’s education strengths in the creative arts. It supports our brand positioning of New Zealand as a modern, dynamic and innovative country with a lot to offer in the highly competitive international education market.”
The last few years have already seen growing numbers of international students studying creative arts in New Zealand – 5,139 in 2017, up 24% on 2012.
Principal photography took place in Wellington in early 2017, and involved more than 1000 New Zealanders including crew, cast and craftspeople. The film was shot at Stone Street and Avalon Studios and at a few small local exterior locations. Post production was completed by Park Road Post Production with visual effects work realised by Academy-Award winning company Weta Digital.
Crew members included recent graduates (including several former international students): an assistant props designer who studied Industrial Design at Victoria University of Wellington, an apprentice editor who studied at South Seas Film School in Auckland, a film editor with a Bachelor of Digital Design from Auckland University of Technology, and a visual special effects capture booth photographer who studied animation at Yoobee School.
Grant says the partnership has provided an opportunity for ENZ to tell graduates’ stories to other prospective international students through an integrated promotional campaign, including PR, digital marketing and social media activity across our channels which have more than one million followers.
The campaign will begin in January 2019. There will be a Mortal Engines page on the Study in New Zealand website which will encourage prospective students to sign up to ENZ’s database. A series of emails will follow to this qualified audience providing information about a variety of design disciplines and courses related to filmmaking.
“Our goal is to generate awareness of New Zealand’s specialised courses and hands-on learning style in the creative industries through sharing videos and profiles celebrating our graduates who worked on the film,” says Grant.
“We look forward to getting the marketing campaign underway next month, and attracting more high-quality, creative international students to study in our institutions.”
You can read the full media release here.
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Introducing International Education Sector Future Directions
“The challenge sector representatives are seeking to address is to identify a series of priorities and actions in international education that can be worked on collaboratively,” said ENZ Chief Executive Grant McPherson.
The programme is complementary to the recently launched cross-government International Education Strategy for New Zealand, which was co-developed by ENZ and the Ministry of Education.
“Priorities identified through the workshops include more collaboration, facilitating student pathways, joint activation of new markets offshore and prioritising the student when it comes to decision making,” said Grant.
The work was initially proposed at September’s International Education Peak Body Forum, attended by representatives of Universities New Zealand, ITP International, Quality Tertiary Institutions, Independent Tertiary Education NZ (ITENZ), English NZ, Schools International Education Business Association of NZ (SIEBA) and Independent Schools NZ.
Five sub-sector workshops were held in October and November, run by an independent facilitator, with a range of representatives attending each. Areas of common interest were fed into a pan-sector workshop at the end of November. The Peak Body Forum will govern the process from this point.
“This piece of work is a long-term project – and we plan to keep the sector as updated as possible throughout the process to ensure everyone has the chance to contribute,” said Grant.
International education providers can find the summary report of work to date in IntelliLab here, which includes information about how to get involved.
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Chinese students engage with My StudyNZ WeChat
In October, ENZ brought My StudyNZ to WeChat, a social media platform with more than one billion users.
Students enter their study intentions into the programme and receive suggestions of institutions or courses that closely match. This enables ENZ to drive high value leads to New Zealand institutions and ENZRA agents from China.
Lucia Alarcon, ENZ’s Digital Programme Manager, said as ENZ has had a WeChat account since 2014, it made sense to build on the existing social community which is easier for Chinese students to use than the China version of the Study in New Zealand website.
“It has enabled us to engage with students in a more personal way, and to share tailored information. It also provides a more seamless user experience for the student, allowing them to assess study options using their mobile phones, and to contact institutions directly if they want.
“While it’s early days, we’re already seeing high-quality leads coming through.”
My StudyNZ China has gained strong interest from Chinese students, particularly those with an interest in tertiary and secondary institutions:
ENZ’s efforts in China have included a media campaign using WeChat banner ads with Future Proof key messages and an invitation to join ENZ’s social community on WeChat. Seen by more than three million prospective students and parents so far, this has helped increase ENZ’s WeChat followers by 25 percent.
“Our Future Proof Campaign and Wechat development are part of a wider programme of work in China. As we continue investing in our China audience, we will also find new ways to reach students and share useful information personalised to their study plans,” said Lucia.
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Around the world in five
JAPAN
Japanese-language schools expand offerings overseas
Japanese education companies are expanding their language offerings overseas to meet the growing demand for Japanese-speaking foreign manpower as the nation opens its doors to workers from overseas.
THAILAND
Thailand eyes lifelong learning push
To address concerns that Thailand’s “outdated” education system can no longer offer "future-proof" degrees for students, there are calls to develop a lifelong learning approach comprised of online learning, in-line learning, beeline learning and frontline learning.
US
US Department of State endorses education agencies
In a historic move, the US Department of State has officially endorsed the usage of education agents, with a State Department representative expressing a desire to “work together to promote the United States as the destination choice for international students.”
INDIA
India needs better strategies to promote 'Study in India'
Earlier this year, the Indian Government launched a ‘Study in India’ website to help foreign students find Indian universities, but more needs to be done. There were only 46,144 foreign students in India in 2017, but higher numbers could significantly boost India’s soft power and university rankings.
FRANCE
French university fees for non-EU students set to rocket
University fees for students outside of the EU, which will include Brits after Brexit, are set to shoot up by as much as 16 times the current cost, the French prime minister has announced.
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Letter from the CE: Rolling out the welcome mat for students
At ENZ, we’re in planning mode for the year ahead, which involves finishing up projects such as our partnership with Mortal Engines. Our digital and PR campaign for the film, which features New Zealand and international graduates who worked on the Hollywood film, launched in early January. Impressively, the campaign video assets reached more than three million people in the first week alone. This is a promising start, and we expect to see continued interest as we promote New Zealand as a great place to study the creative arts.
At this time of year, student support is top of mind with the arrival of new international students, who will feel excited and anxious about life in their new home-away-from-home.
New Zealand’s place in the world means that Kiwis intrinsically understand the importance of forming and maintaining global skills and connections, and the leap of faith this often involves.
We each have a responsibility to treat others as we would like to be treated ourselves, to wrap a warm welcome around students embarking on a New Zealand education experience – to embody manaakitanga.
Offering a helping hand at key points of the student journey and making personal connections will go a long way in ensuring a student’s time in New Zealand is positive and empowering.
We all have a role to play here.
At ENZ, we’re on a journey ourselves to ensure an excellent student experience is a cornerstone of our work. Student experience is a focus of the International Education Strategy, co-developed with the Ministry of Education, and we have put in place some clear plans for delivering and measuring our progress in this area. We are working on some exciting developments to benefit students and providers. You will hear more from us on this soon.
As we know, international education can help prepare the next generation of students to meet the demands and challenges of an increasingly globalised world.
For this reason, we should be thinking about how we can ensure domestic students are making the most of opportunities at hand too. The next round of PMSA/LA applications will open shortly, and I urge all tertiary students to consider an international experience.
I look forward to hearing about all these success stories in the coming year and seeing how international education benefits New Zealanders and New Zealand communities. For further insights into the benefits of international education for New Zealand, I encourage you to download Beyond the Economic, a 2018 report commissioned and published by ENZ which has been an extremely popular resource. It is filled with case studies of Kiwis who have experienced first-hand how international education enriches lives.
Each of those stories begins here, at the start of the school year and the first welcome to international students.
Grant McPherson
Chief Executive, Education New Zealand
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Advertising opportunity in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the New Zealand Embassy in Tokyo and ENZ.
“With the Rugby World Cup held in Japan for the first time this year, New Zealand will have an increased presence and visibility in the public,” said Misa.
“This guidebook is a great opportunity for regional bodies and individual providers to promote their offering. Furthermore, because destination marketing is a key part of education promotion in Japan, KBunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 22 March 2019.
For further details on the guidebook and pricing for regional groups, download the proposal here.
For individual providers, download the proposal here.
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What’s new on IntelliLab?
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments to help industry make informed decisions.
It also includes exclusive content – the reports and insights are only available to registered international education providers and New Zealand government officials.
The latest publications include:
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ENZ’s Regional Activity Plans 2019
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2018 December Visa Summary
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2018 December IV (interactive visa tool)
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2018 November Visa Summary
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2018 November IV
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2018 October Visa Summary
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2018 October IV
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2017 Sector Fact Sheets (overview of 2017 student numbers, value, fields and levels of study)
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Report on International Education Sector: Future Directions (a sector-led programme of work)
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China Skinny’s City Tier Calculator (identifies opportunities specific to China’s cities and regions)
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China Outlook Workshop Webinar and Presentation
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China FSV Decline – November Update
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International Student Average Student Value Factsheet (highlights the total economic value and average student value by market or region)
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