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Marketing toolkits
On this page are links to a number of toolkits that you may find helpful as you look to market your education institution to international students.
Also, included are some toolkits to help you raise the profile and benefits of international education here in New Zealand.
Digital Boost
This is a free self-directed online learning platform, packed with short videos, live events and expert advice to help you grow your business and thrive in today's digital world. https://digitalboost.business.govt.nz/s/?language=en_NZ
NZ Story Toolkit
On this website, you will find free resources including images, footage, brand videos, infographics, presentations, research and how-to-guides to promote New Zealand offshore. New Zealand Story | New Zealand Story Group (nzstory.govt.nz)
Social Licence Toolkit
Check out ENZ's communications toolkit that helps you tell stories about the benefits of international education to New Zealanders. The significant impacts of COVID-19 mean international education needs increased public support to rebuild and recover, so it can help our country to do the same. By using unified messaging and telling shared stories, we can create a new international education story that captures the hearts and minds of the New Zealand public. Communicating the benefits of international education - toolkit | ENZ IntelliLab
Brand Lab
The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education. Home | Education NZ Brand Lab | The ENZ Brand Lab
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Sign up to the Immigration New Zealand International Education email
People working with the international education sector can sign up to receive emails from Immigration New Zealand with information and updates on international education and immigration matters.
These emails are aimed at education providers and offshore agents acting for students but may be of interest to others involved with the international education sector.
Subscribe to updates & newsletters | Immigration New Zealand
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Smart waste management idea sees students take out top spot in KIWI Challenge Indonesia finals
The theme was “Reforming Indonesia’s mobility and smart cities using AI technology”. This year’s initiative hosted 59 teams from across 37 schools for a total of 269 student participants, the highest ever at the KIWI Challenge.
The groups were required to submit video entries to a judging panel made up of AUT academics and ENZ representatives, who reviewed the submissions and selected finalists. Participants received mentoring from a New Zealand university academic through the process and took part in workshops to refine their business plans. They were given a taste of New Zealand’s learning environment along the way and built an understanding of our tertiary education offering for future planning.
The participating academic was Dr Taghreed Hikmet from AUT, a Senior Lecturer in International Business, Strategy, and Entrepreneurship who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders.
The finals were held on Saturday 25th November, where six shortlisted teams from across Indonesia presented their ideas to a panel of judges made up of Dr Hikmet (AUT), Ben Burrowes (ENZ’s Regional Director, Asia), and Indonesia Embassy staff (representing Ministry of Foreign Affairs and Trade), Hira Trisnoputri.
UniSadhuGuna International College took first place with their ‘Greenlight’ business idea, a smart waste management enterprise which aims to create a sustainable waste management system that actively involves households, businesses, and the government. UniSadhuGuna International College received a voucher worth 10,000,000 Indonesian Rupiah for winning the competition.
Winners! The team from UniSadhuGuna international College took out first place with their ‘Greenlight’ business idea.
Dr Hikmet reflected on the KIWI Challenge warmly. “It has been truly rewarding, observing the outstanding progress and growth in the finalists' projects, presentations, and overall confidence.
"It was a privilege to engage with high school students across Indonesia, contributing to the vibrant entrepreneurial spirit fostered by the competition. Excitement brews within me for the potential of future collaborations and initiatives,” Dr Hikmet concluded.
Following the finals, Ben Burrowes and Dr Taghreed Hikmet participated in an Instagram Live session with KOMPAS TV, the leading media network in Indonesia. This Instagram Live generated a total of 3.4k views and the highest number of people watching online was 348. You can watch the Instagram Live here: Part 1 and Part 2.
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ENZ calls for funding proposals for New Zealand-China research partnerships
Funding proposals are due by 1 March 2024. Download the New Zealand-China Tripartite Partnership Fund 2024 Guidance and Call for Proposals and the Proposal Form. Send your completed proposal as a PDF, and any questions, to china@enz.govt.nz.
The New Zealand-China Tripartite Partnership Fund 2024 offers funding of up to NZD 20,000-30,000 including GST for each partnership project, with the call for proposals open until 1 March 2024.The fund supports new or existing research partnerships between New Zealand and Chinese universities. There are usually three universities involved – two from China and one from New Zealand.
The Tripartite Partnership Fund, administered by ENZ, has a pool of up to NZD 100,000 in 2024 for research partnerships in the arts, humanities, social sciences, sciences and applied sciences. Designed to encourage strategic academic relationships, the fund focuses on fostering relationships and the development of the partnership rather than funding the research itself.
The Tripartite Partnership Fund is a key piece of education cooperation between New Zealand and China. Projects under the fund have enjoyed a high level of visibility and attention in both New Zealand and China. For example, the Tripartite Partnership and its projects were highlighted during the visit to New Zealand by China’s Minister of Education H.E. Huai Jinpeng in August 2023.
Lisa Futschek, General Manager International, is encouraged by the interim reports of the current Tripartite Partnership Fund recipients and their accounts of travel to China to reconnect and work with their partners this year following the pandemic.
“It is great to see the reciprocal exchanges between New Zealand and Chinese research partners thriving with mobility between the partners leading to promising research outputs,” Ms Futschek said.
Established in 2005, the Tripartite Research Partnership is a valued part of the New Zealand – China bilateral education relationship and we welcome proposals from researchers to join the growing list of funding recipients.
Funding proposals are due by 1 March 2024. Download the New Zealand-China Tripartite Partnership Fund 2024 Guidance and Call for Proposals and the Proposal Form. Send your completed proposal as a PDF, and any questions, to china@enz.govt.nz.
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EdTech famil programme provides eyes on New Zealand for innovation
The programme included visits to Singapore, Viet Nam and Indonesia by a New Zealand delegation that included nine companies. The nine companies had a diverse range of education expertise, products and services from cutting edge Neuroscience for early childhood education to delivering TV-style drama series for English language education young adults. Six core companies participated across the three counties - Language fuel, Neurofrog, Chasing time English, StepsWeb, Jix Reality, and PipiLearning, while three additional companies already in the regions Writers' toolbox,Komodo wellbeing and Kami, joined the Singapore programme for specific elements.
The programme included meetings with the Ministries of Education of all three countries, specifically to understand the digital adoption and education roadmaps of each. Singapore shared their Transformation of education technology masterplan 2030 as a capability multiplier for educators and learners, and Viet Nam shared their focus on and investment in technology and management systems and using education technology to build the human potential of their citizens. Indonesia shared their Super App which allows for their 646.2 thousand schools, 4.2 million teachers and lecturers and 71 million students to all benefit from the large-scale acceleration of an economy moving at pace with a firm policy that ‘no one is left behind’.
Alana Pellow, ENZ’s Business Development Manager, led the delegation and said that the programme was carefully put together to ensure the visit was as much about showcasing New Zealand’s expertise and innovation in EdTech as it was to learn about what other countries and leaders in this space are doing.
“Across the three countries, the EdTech companies had the opportunity to meet and visit education providers from schoolteachers and leaders, vocational education providers and universities to education enrichment centers. They also heard from New Zealand business leaders and government agencies in each region, as well as had briefings and networking with local EdTech owners to gain a deep understanding of the economic and EdTech landscapes in each country.
“The public, private and enrichment education landscapes, which offer significant opportunity for EdTech’s, was a great eye opener particularly in Early Childhood Education (ECE), English language, literacy and English language teacher’s space.
“For example, in Viet Nam it is not uncommon for parents to spend 30% of their income on education – including after school enrichment education such is the ambition of parents for their children,” said Alana.
The private school market across all three markets is viewed as particularly significant for New Zealand. During the visit, it was noted by a number of diverse education related professionals how the New Zealand EdTech group were subject matter experts with education specific capabilities and expertise across many areas from linguistics, literacy, English language, teaching, academic R&D and collaboration with recognised and respected global experts such as – Oxford University Press, Oxford University, Royal Melbourne Institute of Technology, National University of Singapore, Institute of Technolgy Education and the University of Auckland.
Interest in New Zealand’s Education Technology was picked up by the local press in Indonesia and Viet Nam, with Viet Nam in particular seeing 17 stories feature across its various media channels. This has provided valuable visibility of New Zealand’s innovation and expertise in digital education across a wide education subsector value base from ECE and K-14 to R&D at tertiary level. Positive leads have followed and the founder and CEO of SIS and Inspirasi schools, which has schools across Indonesia, South Korea, Myanmar, and India, has already been in touch with two of the NZ EdTech companies to explore future collaboration.
Meeting with Politeknik Negeri Jakarta (VET) Indonesia.
ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.
The delegation also attended the EDUtech Asia Policy Summit in Singapore where education, education policy makers and education technology solution providers came together from across Southeast Asia. Highlights included:
- The pace and scale at which many SEA countries are upskilling and shifting their policy and philosophy to equip their educators, citizens and systems to be meaningfully productive.
- That digital literacy training is not just the domain of learners. Educators also need high quality digital training, materials and resources.
- Artificial Intelligence is forcing a rethink on everything and in assessments, what do we care about assessing? Knowledge attainment or the deep skills for being human?
- Partnership is hard but offers competitive advantage and ‘’success’’ when human skills are done well, and many global universities are doing partnership well and reaping the rewards.
Any New Zealand EdTech and Education publisher companies interested in finding out more about the SEA market can contact Alana Pellow - alana.pellow@enz.govt.nz
ENZ’s EdTech delegation meeting with Mr. Nguyen Bao Quoc, Deputy Director (Digital Transformation), and colleagues at the HCMC Department of Education & Training, Ho Chi Mihn City, Viet Nam.
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Government delegation from South Korea visits New Zealand to reconnect with several of our education providers
New Zealand and South Korea have strong education links and one unique partnership is the education cooperation under the Korea-New Zealand Free Trade Agreement (KNZFTA) which has historically included education programmes for Korean school and tertiary students.
The visiting delegation included representatives from the Korea Ministry of Food, Agriculture and Rural Affairs (MAFRA), the Korea Ministry of Oceans and Fisheries (MOF), the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) and Korea Fisheries Resources Agency (FIRA), the implementing agency for the MOF-funded project.
The delegation was welcomed to the ENZ Wellington office with a mihi whakatau on their first day. ENZ, Ministry of Education (MoE) and Ministry of Foreign Affairs and Trade (MFAT) colleagues joined together for waiata and kai with our Korean guests.
Following a welcome and mihi whakatau in Wellington, the group travelled on to Nelson where they visited Te Pūkenga Nelson Marlborough Institute of Technology (NMIT) and Nayland College. The visit to Nayland College was an opportunity for the Korean representatives to gain a better understanding of the pastoral care for school students and the unique offerings such as outdoor education and horticulture programmes.
Kay Lee, ENZ Senior Market Development Manager – Korea, said it was important for the Korean delegation to experience firsthand the welcoming and safe environment of New Zealand schools to regain confidence in the Schools Visits Programme.
“After the COVID-19 pandemic, the Korean Government was concerned about sending students, especially younger students, overseas to study particularly on scholarship programmes because parents wanted assurance their children will be well looked after. In the debrief with the Korean representatives, it was clear they gained confidence from speaking to the New Zealand institution representatives around the procedures and systems in place to support students.”
“We hope that this renewed confidence will mean that we start seeing Korean government scholarship school students studying in New Zealand again in the near future”.
High on the agenda during the delegation’s visit were the School Visits and Tertiary Training Programmes, both of which were affected significantly during the pandemic.
From 2016 –2019, the School Visits Programme provided 150 high school scholarships per year for South Korean students from rural areas to attend New Zealand schools for eight weeks. The Korean Government planned to continue the Schools Visits Programme with its own funding in 2020, however, the programme was cancelled due to travel restrictions during the pandemic.
An alternative programme was run by MAFRA and MOF from December 2022 which involved short-term English Language Training for school students in Korea with three New Zealand teachers travelling to Korea to teach English (Read about their experience here).The Korean organisers have decided to run the English language programme in Korea again with six New Zealand teachers traveling to Korea to teach English in January 2024.
Nayland College demonstrated manaakitanga by welcoming the group to rainy Nelson but provided an Asia Kiwi lunch complete with meat pies and sushi!
Like the Schools Visits Programme, the pandemic interrupted tertiary programmes and the revised programme ran in January 2023 with short term group programmes. The site visits in November to Te Pūkenga NMIT and Lincoln University provided an opportunity to discuss the institutions’ proposals to host Korean tertiary students in January 2024.
Also discussed was the importance of reciprocity and it was noted that Korea is a popular destination for New Zealanders under the Prime Minister’s Scholarship for Asia (PMSA) scheme. Since 2016, the scheme has awarded scholarships to 196 individuals or groups for study, intern or research programmes in Korea. Lincoln University, in particular, has been successful in facilitating group PMSA programmes focused on agriculture to Korea.
Dr Mark Burdass, Aquaculture Programme Coordinator and Tutor, introduces the hands on learning in the aquaculture programme at Te Pūkenga NMIT.
At the conclusion of their visit, the Korean delegation expressed their gratitude to the institution hosts for making their time in New Zealand memorable and valuable through fruitful discussions. The delegation emphasised the importance of conducting these meetings in person and visiting the campuses to meet with institution staff and academics. The ENZ Manapou ki te Ao team is pleased to continue close cooperation with our Korean education partners to facilitate connections with New Zealand education providers for the education programmes.
If you are interested in finding out more about the education initiatives originally outlined in the KNZFTA, you can read about this in a 2016 E-News article here - New opportunities for New Zealand and Korea.
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From the CE: A monumental year
Tēnā koutou katoa,
December already! Where did the past 12 months go?
The good news is that the effort that you have all put into this sector, that we are all so passionate about, has delivered results. My team tell me that enrolments for the first eight months of 2023, and the 12 months since the borders opened, have almost topped 60,000 (59,306 to be exact) and that the number of visa applications is much higher. From where we were when the borders opened this is significant and tangibly real, positive progress. It is also a positive indication for the future as many of these learners will be staying on into next year and are the foundation on which we can build further growth.
That said there is still much to do.
The recovery is not spread evenly across all sector participants and not spread evenly across New Zealand. While, at the time of writing, ENZ is yet to receive its letter of expectation from the new Government, international education was included as a manifesto focus area and I expect we will get very clear direction as to our role in continuing the recovery. This is good news too. Getting clear direction from Government enables us to know exactly what is expected and to focus our efforts accordingly.
In the short time that I have been in the CEO role, I have come to understand the importance of focus. There has never been and never will be a shortage of opportunities when it comes to international education. It is a matter of identifying the opportunity that delivers the impact and focusing our attention there. I look forward to receiving the new Government’s direction and delivering to it alongside our many partners.
The past 12 months have also been significant in the area of scholarships – the Prime Minister’s Scholarships for Asia and Latin America and the Manaaki New Zealand Scholarship Programme. Our scholarship programme was also bought to a standstill by COVID-19 and is itself recovering and recovering well. In 2023 more than 250 New Zealanders have been recipients of a Prime Minister’s Scholarship and more than 900 people from across the Pacific and Asia have participated in the Manaaki New Zealand Scholarship Programme with another 400 in the pipeline. As you know, ENZ administers these on behalf of the Ministry of Foreign Affairs and Trade. Both programmes successfully build enduring connections between New Zealand and our offshore partners and contribute to our communities here at home.
For all of us, our colleagues and our whānau, 2023 has been a monumental year. There is much that we can, and should, look back on with pride and satisfaction. On behalf of everyone at ENZ, I’d like to thank you for your support and for the huge amount of effort and work that has been achieved this year. I look forward to working with you in 2024 to continue the momentum towards an international education sector that is sustainable, resilient, and innovative, and of high value for students, providers, and all of New Zealand.
Ehara taku toa i te toa takitahi engari he toa takitini
It is not the strength of one person alone, but the strength of many that contribute to our success.
Ngā mihi,
Linda Sissons
Acting Chief Executive -
Prime Minister's Scholarships for study in Asia and Latin America for 2023-24 announced
Prime Minister’s Scholarships for study in Asia and Latin America for 2023-24 announced
114 New Zealanders receive scholarships to Asia and Latin America
New Zealand’s connections with Asia and Latin America are set to receive a boost with the announcement of 114 individual recipients of the Prime Minister’s scholarships for Asia and Latin America over the next year, Acting Chief Executive for Education New Zealand Manapou ki te Ao (ENZ), Linda Sissons announced today.
The latest round will see scholarship recipients heading to destinations including Japan, Korea, Malaysia, China, India, Viet Nam, Mexico, Colombia, Brazil, and Chile for study and internship programmes. The individual scholarships follow the group scholarships awards of earlier this year which saw 14 groups of New Zealanders travelling to study in Asia and Latin America.
Scholarships have been awarded to recipients from a wide range of regions from around New Zealand, including Rotorua, Taupo, Gisborne, Hastings, Feilding, Tauranga, Auckland, Hamilton, Wellington, Palmerston North, Christchurch, Dunedin, Riwaka and Oamaru.
“The Prime Minister’s Scholarships offer a fantastic opportunity for New Zealanders to foster lifelong connections as they learn and grow their understanding of cultures and business practices across Asia and Latin America”, Acting Chief Executive for Education New Zealand, Linda Sissons said.
“The scholarships are awarded to enable recipients to undertake a range of global study opportunities, from language learning and exchange study to internships.
“Over the next year, recipients will embark on semester exchanges, medical electives, language immersion and indigenous integration programmes, internships, and research projects in areas such as architecture and healthcare engineering.
“The scholarships continue to enable a rich exchange of knowledge, ideas and culture for New Zealanders through reciprocal study opportunities and increase global understanding of the strength and quality of our education system”.
A full list of recipients of this individual round can be found here.
Additional information
Read how the Prime Minister’s Scholarships have enabled these past recipients to study abroad and have enriching, life-changing experiences:
About the Prime Minister’s Scholarships for Asia and Latin America
The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with Asian and Latin American trading partners, improve the internationalisation of New Zealand tertiary institutions, showcase the strength and quality of New Zealand's education system and grow inter-cultural awareness and connections between New Zealand and other countries.
The scholarships offer flexible funding to support both short- and long-term programmes, including study abroad or exchange, internships, postgraduate study, and language programmes.
The Prime Minister’s Scholarships are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao.
The Prime Minister’s Scholarships for Asia (PMSA) were launched in 2013 and extended to Latin America (PMSLA) in 2016. To date, 4,155 scholarships have been awarded under the programme.
There are two scholarship rounds each year, and applications for the next scholarship round will be open to group applicants in March 2024. Many scholarship recipients are enrolled in tertiary institutions across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 years old can apply for a scholarship.
For more information on the scholarships and the application process, visit https://scholarships.enz.govt.nz/.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 21 875 132Eve Abernethy | Communications Advisor, Education New Zealand
eve.abernethy@enz.govt.nz
+64 04 887 5215 -
Replacement for China’s discontinued JSJ List announced
JSJ is the abbreviation in Chinese for ‘Website of Information on International Education Affairs Supervision and Management’ (Chinese Pinyin: Jiaoyu Shewai Jianguan Xinxiwang; Chinese Characters: 教育涉外监管信息网). Since 2003, this had been a key portal used by Chinese students and families to find information on overseas institutions. To be added to the JSJ list, providers had to apply to China’s MoE for approval but in late 2022, the JSJ List for all countries was removed from the JSJ Website. Education New Zealand Manapou ki te Ao (ENZ) has been informed that this list will not be returning.
A new list of international institutions was released in late 2023 on the Smart Education of China website (Chinese Pinyin: Guojia Zhihui Jiaoyu Gonggong Fuwu Pingtai; Chinese characters: 国家智慧教育公共服务平台). This is an official government website supplying standardised information and services on education to the public.
New Zealand institutions will appear on the new list if a student had a qualification from that institution successfully verified by the Chinese Service Centre for Scholarly Exchange (CSCSE), within the past five years. The CSCSE is the agency under China MoE mandated to provide verification of foreign qualifications. It should be noted that the CSCSE’s scope of services extends only to qualifications at the equivalent of Level 5 and above on the New Zealand Qualifications and Credentials Framework. This process is automatic, and institutions cannot apply to China MoE or CSCSE to be listed. A summary of the New Zealand Higher Education Institutions included on this CSCSE list (as of January 2024) can be found here.
Notably CSCSE has an existing list of overseas institutions which have issued qualifications that students have successfully verified through the agency. The information on the Smart Education of China website replicates this list. Any updates to the listed institutions will be made to both lists simultaneously. The CSCSE List is available (in Chinese) here - https://yxcx.cscse.edu.cn/rzyxmd?aisiteOutPageId=515a44d6f5774554a701ff1b20802c0b
If you have any questions in relation to the above that relate to qualification recognition, please contact the NZQA team at: internationalunit@nzqa.govt.nz
If you have any questions in relation to the above that relate to the China market, please contact ENZ’s China team – China@enz.govt.nz
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Upcoming webinar for the schools' sector – 19 February 2024
Nau mai haere mai school international directors!
Join Mary Camp, Education New Zealand Manapou ki te Ao (ENZ) schools lead and guests on Monday 19 February from 11am to 12.30pm for updates, insights and discussions about what ENZ is doing – and keep us up to date on what’s happening with you.
Highlights of this session will include:
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Ross Crosson, ENZ’s Student Experience Manager, presenting findings from the 2023 Student Experience survey;
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Mary taking a high-level look at 2023 data and what we’re seeing in key schools’ markets (detailed market updates to come later in the year); and
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An opportunity for you to share how 2024 has started off, and what’s on your mind.
Register in advance for this meeting here:
Our next school sector webinar will be held on Wednesday 20 March from 11am – 12:30pm
Topic tbc. Suggestions always welcome!
Register in advance for this meeting here: https://enz.zoom.us/meeting/register/tZ0od-Cprj0iHdYcue0gGAXPY04bC7cMjPps
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