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Successful agent engagement and student recruitment drive in Malaysia
The events aimed to gauge student interest in studying in New Zealand and deepen collaboration with education agents and schools.
To kick off the series, in early March, ENZ and representatives from New Zealand universities co-hosted a morning tea information session and focus group for Malaysian education agents in Kuala Lumpur.
The session promoted the ENZ resources available to support agents, and representatives from University of Auckland, University of Canterbury, Massey University, University of Otago, and University of Waikato led a discussion exploring key messages that resonate with Malaysian students and parents, understanding the factors influencing destination choice and brainstorming strategies to strengthen New Zealand’s brand visibility.
The event brought together 11 agencies from across Kuala Lumpur.
Co-funded agent activity
ENZ supported three key education agencies from across Malaysia to undertake co-funded student recruitment activity.
In Selangor, AECC Global Malaysia and ENZ hosted a mini-booth fair at HELP International School – giving students the opportunity to interact directly with representatives from Auckland University of Technology, the University of Auckland, the University of Canterbury, University of Otago, and the University of Waikato.
The mini-booth fair at HELP International School.
The mini-booth fair at HELP International School.
Over to Shah Alam, SELSET Education partnered with INTEC College to host an information session showcasing eight of New Zealand’s tertiary institutions.
INTEC College students heard from the Auckland University of Technology, the University of Auckland, University of Canterbury, University of Otago, University of Waikato, Southern Institute of Technology, Nelson Marlborough Institute of Technology and pathway provider, University of Canterbury International College.
Around 100 students were in attendance, and the session was followed by an opportunity for students to chat further with the study providers on show.
Students at INTEC College exploring New Zealand tertiary education study options.
To close out the co-funded activity, ENZ made its first official visit to East Malaysia since before the pandemic.
ENZ and JM Education partnered to lead a series of school visits in late April Kota Kinabalu, Sabah.
Around 400 students attended information sessions across three schools. The events were led by the University of Auckland and University of Otago at Kota Kinabalu High School, Sekolah Menengah Sains Sabah, and Maktab Nasional.
Attendees of one of the information sessions.
ENZ Market Manager for Indonesia and Malaysia, Naluri Bella, said that partnering with agents for co-funding targeted activities helps enhance both agents and students’ awareness and understanding of New Zealand’s unique education offering.
“These collaborations not only build trust and commitment among agents but also positions New Zealand as a competitive and credible choice for Malaysian students,” she said.
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Announcing the recipients of the Welcome to New Zealand Scholarships
The initiative was warmly received across Germany, Italy, and France, where it was promoted with the goal of encouraging students to experience the world-class education and unforgettable lifestyle that New Zealand has to offer.
As part of the campaign, we offered four scholarships, each valued at 5,000 EUR to go toward tuition fees at New Zealand secondary schools or tertiary institutions. These scholarships were designed to support talented and passionate students on their journey to study abroad.
A key highlight of the campaign was our collaboration with Air New Zealand, who will generously sponsor return flights for the scholarship recipients. Their support played a pivotal role in making the dream of studying in New Zealand even more accessible for the winners.
The scholarship attracted over 200 applications – with a majority coming from Germany, followed by Italy and France.
During the campaign period, there were 19,965 total views on the Welcome to New Zealand Scholarship page on the Study with New Zealand website.
The campaign generated 172 lead enquiries to New Zealand providers (118 enquiries from Germany, 47 enquiries from France and 7 from Italy). These enquiries are sent straight on to the education providers so they can directly engage with the prospective student on their study interests.
Meet the recipients
Germany
The scholarship winner from Germany is 16-year-old Manuel Fink, from Unterhaching (near Munich).
Manuel will be heading to Te Puke High School, where he’ll immerse himself in both the academic and cultural experience of studying in New Zealand.
A passionate advocate for New Zealand and its education system already, Manuel has his sights set on becoming a pilot — ideally flying for Air New Zealand one day!
Our tertiary scholarship recipient from Germany is currently finalising their enrolment, and we look forward to announcing their name once the process is complete.
Italy
Our Italian scholarship recipient is 16-year-old Lea Sagliaschi from Milan. Lea will be attending Selwyn College and is full of excitement for what she describes as a “once-in-a-lifetime adventure” in Aotearoa New Zealand.
Unfortunately, no recipient could be selected from France this year due to a lack of eligible applications — however, the ENZ Europe team remains committed to engaging with prospective students in the French market and looks forward to stronger participation in future campaigns.
ENZ Associate Director of Engagement Europe, Olga Elli, said the campaign raised great awareness of New Zealand’s education system in European priority markets and opened the door to new experiences and opportunities for winners.
“We look forward to building on this momentum and continuing to share the unique value of a New Zealand education with European students and partners,” she said.
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New video series: Discover the inspiring journeys of New Zealand alumni
The series showcases the journeys of New Zealand alumni from across the world, highlighting the diverse paths they have taken since graduation.
Three videos have been released so far, with the remaining set to be released through the rest of this year.
Each video offers a glimpse into the personal and professional achievements of former students who have made their mark across various industries and communities.
Alumni from all levels of New Zealand’s education offering will be featured – ranging from schools to universities and vocational education providers.
These stories are designed to inspire prospective students and their families to consider New Zealand as their study destination of choice.
You can view and download the alumni videos and photos on The ENZ BrandLab. Search ‘Alumni’ to see the latest stories.
In addition, the series is supported by a new alumni blog story each month on the Study with New Zealand website and a dedicated page for Alumni stories.
Check out the series so far
Meet Yao – classical musician and cultural bridgebuilderOur first story features Chen Xiyao, a Chinese-born guzheng player and classical musician now based in Beijing. Although he earned a degree in Business Administration, it was in New Zealand where his love of music truly flourished—thanks to the support of an inspiring high school teacher. He went on to earn a Master of Arts (with Distinction) from Wintec.
From playing in a metal band to performing with Māori musicians and even entertaining former Prime Minister John Key, Yao's journey reflects the unique opportunities and cultural exchange that a New Zealand education can offer.
Today, he teaches music for Wintec in China, continuing to share his passion and talent with others.
From New Zealand to New Delhi: Suvan’s Inspirational Culinary JourneySuvan Kitchlue began his Bachelor of Culinary Arts at Le Cordon Bleu Wellington in 2015, graduating in 2018.
Inspired by MasterChef Australia in India, he chose the school for its rare offering of a culinary arts degree at that time. He thrived in the programme, calling it the “Harvard of culinary education.”
After graduating, Suvan opened a European café in New Delhi, aiming to bring refined technique and quality baked goods to a market he felt was underserved. Inspired by Wellington’s coffee culture, he also focused on elevating his café’s coffee offerings to New Delhi.
He plans to open two more café locations, and a fine-dining restaurant.
Devika Hartono: Alumni storyDevika was born in Indonesia and moved to New Zealand in 2016 on a scholarship to study Biotechnology at The University of Waikato.
Passionate about biology since high school, she sought scholarships to expand her opportunities beyond medical school or teaching. A photo of New Zealand’s stunning landscapes sparked her interest, and she was thrilled to receive both the University of Waikato International Excellence Scholarship and the High Achievement Scholarship for International Students.
After graduating, she launched Keyoura, a skincare brand inspired by the Māori greeting "Kia ora."
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We want to hear from you!
This survey is important to gauge ENZ’s performance and importantly, hear from New Zealand international education providers on how we’re doing, what services you value and what you’d like to see more of.
Your feedback last year highlighted the value of ENZ’s branding and promotional work and offshore connections, and you wanted more data and insights to assist planning.
Since the launch of Learn New Every Day, our marketing campaign, and through optimising our media spend, we have driven significantly improved reach of New Zealand’s position as an education destination and engagement through content and connection.
Importantly, focus lies in building awareness, reputation and quality associations and ahead, we will be connecting with you to establish more effective partnership ways to amplify our joint promotional work.
ENZ underwent an organisational change process early in the new year, with the creation of the International & Sector Engagement team, which has a stronger focus on international services, with the aim of ensuring a seamless flow of market and sector intelligence to support sustainable growth in New Zealand’s international education sector.
We have held online sessions with deep dives into enrolment information, brand health and student experience to help you understand the work that ENZ does to assist your planning. We have more data and insights sessions planned in the year ahead and the survey is your opportunity to signal what else we can do to support your work.
A survey link will be sent to providers in the coming weeks. We look forward to hearing your thoughts to enable us to improve our support to the New Zealand international education sector.
Thank you in advance for your participation.
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Around the world in five
United Kingdom
International education leaders in the UK have expressed concerns about new proposals to place a levy on the income that institutions earn from international student fees.
Global
A new global survey makes it clear that the more restrictive visa policies that have been introduced in leading destinations over the last 18 months continue to have a profound impact on international student mobility.
India
New research reveals that career advancement is the primary motivation for Indian students choosing to study abroad.
Europe
In the wake of Trump’s moves, the EU is hoping to offer a political safe haven for US scientists and academics.
Australia
Following the recent federal election in Australia, the makeup of Prime Minister Anthony Albanese’s new ministry is beginning to take shape.
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New Zealand institutions strengthen ties with Latin American education agencies
In April, ENZ supported the Study in New Zealand Agent Seminars – an event series organised by Kiwi EdLink, a New Zealand-based organisation that represents education providers across the country.
New Zealand’s educations offerings for Latin American students were showcased to education agents at the seminars. From English language programmes for children, youth, and adults to short or long-term school studies in New Zealand.
The participating institutions from New Zealand were the Kiwi English Academy, Glendowie College and Onslow College.
ENZ teams in Santiago and São Paulo hosted networking events at the New Zealand Embassy in Chile and the Consulate in Brazil, inviting selected agents aligned with Kiwi EdLink’s strategic goals in the region.
In addition to facilitating these connections, the ENZ team also provided market insights and engaged in conversations about future steps to deepen engagement and opportunities in Latin America’s dynamic education landscape.
Attendees of the Study in New Zealand seminar in Santiago, Chile. This event was hosted at the New Zealand Embassy.
During the event in São Paulo, Director of Kiwi English Academy, Kathryn Herbert, said “This is a moment to reconnect with our Latin American partners so we can better understand how to offer relevant programs to Brazilian students.”
The feedback from sector attendees was positive. Director of International Students at Onslow College, Robynne Bloemstein, said that the institution is very excited to reengage with the Latin American market and welcome students from the region into its student body, which already includes 45 international students.
It was the first visit to Brazil for the Director of International Students at Glendowie College, Rebecca Johnstone. She said “We love Latin American students—we currently have 47 international students in total, including two Chilean students and a new Brazilian student starting in July. They all contribute greatly to the multicultural environment of our school.”
Check out the video report the ENZ team put together with the representatives of New Zealand schools at the São Paulo event.
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From the CE: Purpose, Place and Partnership
Kia ora koutou,
I am pleased to report that the cross-agency work to develop an International Education Growth Plan for the Prime Minister and Ministers is progressing well.
In recent weeks, Education New Zealand has held a series of engagements with different parts of the international education sector to validate assumptions on supply and focus markets, and to better understand current system capacity and which interventions will enable quality, sustainable growth. This work continues at pace.
Last week, we were delighted to welcome to our Wellington office a visiting delegation of senior school leaders from the Incheon Metropolitan Office of Education - East Asia Global Education Institute. At the mihi whakatau, I explained the Māori phrase Nau mai and the New Zealand way of showing hospitality and care (Manaakitanga) to visitors.
The visit was a valuable opportunity to reinforce New Zealand and its education institutions as trusted partners for South Korea. I am certain their stay, which included visits to New Zealand schools and vocational training institutes, will contribute to raising awareness of the New Zealand education system in their hometowns and strengthen ties with education providers here.
Later this month I will be travelling abroad for NAFSA, the world’s largest international education conference, which will be taking place in San Diego, California. The theme this year is Purpose, Place and Partnership, and it is one that resonates in a time of global uncertainty. I am looking forward to engaging with our sector partners and team in market, as well as showcasing New Zealand’s unique education offering to the world.
He whenua auaha tātou, he whai tikanga, he whai whakaaro tonu ki te hapori.
We are a country that is creative, practical and community minded.
Ngā mihi nui,
Amanda Malu
Chief Executive
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Caroline plays her part in Christchurch rebuild
But she is now a qualified quantity surveyor as comfortable working on building sites as she is back in the office crunching the numbers.
Caroline says it is not a profession she would have contemplated in China, where she grew up, but Christchurch’s rebuild inspired her to pursue a career in the construction industry and she is grateful for the freedom to be able to achieve her ambitions.
“It has been very rewarding to be part of the rebuild and to see the changes in the city. Bettabuilt, the company I work for, specialises in school rebuilds. When we finish a new school, you feel like you’ve done something you should be really proud of.”
And her parents are proud too. They have backed her career choice and know that the bold decision they made to send their only child to New Zealand for education was the right one.
New Zealand a safe place to study
Caroline says they had travelled widely as a family before making the decision that she would come to Burnside High School Te Kura o Waimairi-iri in Year 11. “They wanted me to be open-minded and take on new experiences and cultures,” she says. “They decided it would be good for me to study in another country with a different culture and chose New Zealand because it was a peaceful and safe country.”
Before she arrived, Caroline was set up with a “buddy”, a student from her school in Beijing who was already studying here and helped provide insights into life in New Zealand. She also took an online course prepared for international students.
“This made me feel more confident and familiar with what I was coming to which was important, because the culture and environment is quite different from my home country.”
But there were still some big adjustments to be made when it came to schooling. “All courses in China are set by the Education Department. In New Zealand, you have freedom to choose your own courses,” she says. “At first, I was a bit overwhelmed by the options available to me because I didn’t know exactly what I should take. But it was good that I had the opportunity to try courses that I was interested in.”
She also had to get used to a self-directed approach to learning. “It allows you to study in a way which suits you best, which was positive for me. And it means when you start work you have the ability and discipline to study by yourself. I have used methods I learned in high school and university to build my knowledge in the workplace.”
With more free time in her life, Caroline had the opportunity to play sport and even take on a part-time job which she says would not have been possible in Beijing. “That job really helped me because I got to practice English and gain more confidence talking to local people.”
New career opportunities
It was all part of an international education experience which Caroline believes is about much more than study.
“When you’re an international student, you quickly acquire life skills and become much more independent.
You also learn about other cultures because you are mixing with people from many different backgrounds. It was quite an eye-opener for me, but I enjoyed it.”
Once she determined her career choice, Caroline chose Ara Institute of Canterbury as the next step on her education pathway. Starting with a Diploma in Quantity Surveying, she followed it up with a Bachelor of Construction. Job and internship opportunities were regularly shared by their programme leader, illustrating the close ties with business.
The decision to study in New Zealand has taken Caroline on a journey she couldn’t have imagined when she arrived. “In China I would not be working in construction. I would probably have been working in finance or management,” she says. “The environment here changed me and gave me career options I would not have considered at home.”
In the past few months Caroline has secured residency and bought her first house, giving her a real sense of belonging. “I enjoy my work and my life in New Zealand. I love Christchurch and I’m proud to be contributing to the rebuild of the city.”
“I feel really happy that I came here.”
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Charan overcomes obstacles to finally return to New Zealand study
Having to dig deep to overcome the disruption to his education caused by the Covid-19 pandemic, he recently returned to Lincoln University to pick up where he left off. He is part of the second cohort of 1000 international students able to come back to New Zealand to complete their studies after being caught offshore when border restrictions began in March 2020.
As Covid spread, the Indian student was recalled to New Zealand only six weeks into his semester exchange at Wageningen University in the Netherlands, but our border closed while he stood in line at Amsterdam’s Schipol Airport.
“It was pretty tense,” he says. “The flight I had initially booked was cancelled, so I had to book the next earliest flight which was at 7am the next day. I reached the airport around 2am but while waiting for my boarding pass, I received a call from New Zealand asking me not to board the flight as the borders were closing that night.”
Charan could not even get back to India, as the airports he would need to transit in were closed. At the time, he was in the third year of his Bachelor of Agricultural Science degree, with one year left to complete.
He says the staff at both universities were super-helpful and after many flurried emails and calls, it was agreed he could return to his studies at Wageningen. With no sign of the border opening in June he was granted permission to stay until the end of the year, and he managed to secure an extension to his Erasmus scholarship which funded his living costs.
“I decided I was going to treat what was happening as an adventure”
Covid disruption a stressful time
But the disruption came at a price. The high-achieving student failed his first test after the stressful experience at the airport. “It took me some time to accept what had happened. I just couldn’t focus on study.” But his second attempt was successful, and he never looked back.
“I decided I was going to treat what was happening as an adventure, and to make the most of my time in the Netherlands.”
By the end of 2020, Charan was still unable to return to New Zealand and he made the decision go home to India. “The first four months were pretty chaotic, but I was really blessed I could be with my family.”
He didn’t know how long he would be in India but was committed to getting back to Lincoln to complete his degree. “I didn’t want to study remotely. I decided it was better to have time off and then return to do my Honours year.”
In the end, it took another year and multiple attempts at securing a place in MIQ before he could return to New Zealand. “When they brought in the lottery system, I had to wake up at 3am each week to log in and try and secure a place. I’m still trying to look at the experience positively and I know that I have stories to share in the years to come!”
Charan arrived back in Christchurch in January and is excited to be underway with his Honours year. He is working with Professor Clive Kaiser at Lincoln University’s new Centre of Excellence for Potato Research and Extension.
Potato research of value internationally
He is researching the development of a rapid test for the identification of Candidatus Liberibacter in potato leaves and tubers. The bacterium causes Zebra chip, a disorder of potatoes which creates distinctive stripes in the flesh and poses a threat to commercial potato growers. Rapid identification of affected plants in the field will help reduce cost and wastage for the $1 billion potato industry in New Zealand.
“I was keen to be involved in this research because I like solving problems and this is a real-world problem with big implications here and overseas,” Charan says. “Potatoes are grown all around the world and almost every culture uses them as a staple part of their diet. So, this research will be of value internationally.”
Charan is eyeing a future in vertical farming, an intensive form of horticulture where crops are grown in trays indoors under controlled conditions and he hopes to one day run his own business.
He says studying at Lincoln has been “an amazing experience” where he has made friends with New Zealand students and other international students. “I learned a lot about different cultures from them.”
Charan describes the challenges that Covid has thrown at him as “daunting” but says that overcoming them has made him more resilient. He is grateful to be back on track with his international education in New Zealand, a place which “keeps you grounded and allows you to focus on your study”.
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Employers embrace influence of international students
These employers know that, along with their skills, the international graduates bring rich cultural context, a fresh perspective, an innovative mindset, and a solid work ethic to the office each day.
Assurity Consulting, a New Zealand-owned digital delivery services consultancy, has been hiring international students for their graduate programme almost since the company’s inception 17 years ago. Last year it won the International Student Workplace category at the Wellington International Student Excellence Awards.
“From very early on we took an approach of inclusive selection,” says Aron Chantelau, General Manager, People and Capability. “We wanted to find people whose values aligned with ours instead of simply trying to select based on people’s background and whether or not they went to Uni.”
Assurity has also partnered with Wellington NZ’s Employer Connect programme, established to provide insights into the business environment and networking opportunities for graduating international students; and the Work Ready programme, offering support on CV writing, cover letters, and what to expect from the hiring process.
“For the students, it is an opportunity to build their own network in a place where that might not otherwise be easy. For our staff, they get to connect with new people outside the industry and learn about the challenges the international students face, which gives them greater perspective.”
Aron says the students who attend both programmes are engaged, good at taking feedback, and highly motivated to start their careers.
Learning from each other
For Assurity, employing international graduates is about much more than filling jobs in the tech sector. “Our international graduates bring diversity of thought to our teams, which benefits our clients,” Aron says. “They also bring innovation, introducing new ideas and fresh perspectives which has led us over the years to try new things. And, culturally, it makes for an enjoyable workplace because there’s lots to learn from each other.”
He acknowledges there can be challenges, especially for students with English as a second or third language but says it’s all about providing the right structure and level of support. “We have a People Lead in all our teams. That role can be about supporting career progression, but it can also involve pastoral care - understanding what challenges that person is facing and helping to mitigate them.”
In Southland, Blue River Dairy is another company which recognises the value which international student graduates bring to their business. Since 2018, Blue River has hired more than 30 international students from the Southland Institute of Technology (SIT) and other institutions.
“The culture within an organisation is so important. Hiring only for skills is short-sighted,” says People and Capability Manager Abbigail Surridge. “With many of the international students that we have hired, we’ve been able to harness their life experience, dynamic exposure, and untapped potential as they have grown in their roles.”
“Diversity adds value to our organisation, by introducing different ways of thinking and problem-solving. When we collaborate, those differences help to create success.”
Jacky Shen arrived at SIT from Beijing in 2017 to study for his graduate diploma in Information Technology (IT). He already had a Master’s degree in Communication and Information Systems but wanted to better understand the New Zealand tech environment. He is now a software engineer at Blue River, leading a team of three.
Not only does the company benefit from Jacky’s technical skills, but also his language skills. “We have a number of Chinese suppliers, so I can speak to them easily and provide quick solutions for them,” he says. “Many companies want applicants to have local experience, but Blue Dairy allowed me to gain that experience on the job. It’s been a great opportunity.”
Economic and cultural influence
He believes that international students bring real value to the workplace. “We come with good technical skills, but we also contribute to the economy and to the cultural diversity of the country. It’s a win-win.”
Aron Chantelau says the international students who work in New Zealand have a bright future, whether here or overseas.
“They make a huge difference to our economy, both in terms of digital outcomes for New Zealand but also improving the quality of life here through the work they do,” he says. “Some of them will move overseas but if they’ve had a good experience here, they will become ambassadors for New Zealand.
“It’s great to be part of their journeys.”
