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  • Register for ISANA NZ Conference

    The conference will be held at Harbourside Function Centre, Wellington from 5-6 September 2019.The theme is ‘Professionalisation of the International Education Sector in New Zealand: Promoting an integrated NZ Inc. approach to student wellbeing.’

    Keynote speakers include

    • Bariz Shah (New Zealand) – President of the University of Canterbury Muslim Students Association, Bariz became a spokesperson for the Muslim student community following the tragedy of March 15.
    • Marcela Lapertosa (Australia) – former Director of Education and Intercultural learning at AFS, Marcela will share insights she gained leading the development of intercultural competence programmes for students, families and staff around the world.
    • Lian-Hong Brebner (New Zealand) – Diversity Manager at Auckland University of Technology, Lian-Hong will outline strategies for promoting cultural intelligence within institutions and the wider international education sector.
    • Dr Paula Durance (Australia) – Consultant to international education providers, Paula is a respected international education professional. She will be exploring strategies for developing professionalism in international education.

    There will also be a range of breakout sessions and workshops from practitioners, policy advisors and educators, including updates on work and study opportunities, tailored mental health practice, strategies for enabling social connections and overcoming communication obstacles and accommodation insights in relation to Code compliance.

    Get the early bird rate until 19 July – click here to register.

    Education New Zealand and the Ministry of Education International Unit are sponsors.

  • Letter from the CE: Welcoming new ENZ whānau

    As a result, we have established some new and revised roles at ENZ. Please join me in welcoming them to the ENZ whānau.
    International appointments include:

    Lisa Futschek – General Manager, International
    Lisa will be developing our international operations and integrating the work of all our international staff with the Partnership and Marketing team, in particular. Lisa has been with ENZ since 2013, after an 18-year diplomatic career with MFAT which included postings in Chile and Germany. At ENZ, Lisa has spearheaded initiatives such as the Generation Study Abroad and Go Overseas scholarships and Game on English; has championed the development of local language and tailored marketing materials; and has led the establishment of a permanent ENZ presence in Tokyo, Los Angeles and Bogota.

    Amy Rutherford – Regional Director, Americas and Europe (based in Washington DC)
    Amy joined ENZ back in April 2013 as the International Market Manager (IMM) for China. She subsequently picked up IMM responsibility for the USA and in that capacity spearheaded ENZ’s approach to North America. Since January 2016, Amy has been ENZ’s Senior Market Development Manager in the US, based initially in Los Angeles and now in Washington, DC. Amy joined ENZ with substantial experience in international education having worked for the International Office at the University of Otago and later for IFSA (a US third-party study abroad provider).

    John Laxon – Regional Director – South and South East Asia Regions (based in Singapore).
    John’s role has been expanded to encompass all of Asia including China, Japan and Korea. John had previously held responsibility for the South and South East Asian regions and the Middle East and has previously been based in Saudi Arabia. John has been with ENZ since 2014, having previously held roles at the Tertiary Education Commission, The Treasury and as a Ministerial Advisor.

    Miranda Herbert – Director, Greater China
    This China-based role will be responsible for managing, leading and supporting ENZ’s Greater China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education. Miranda was previously the Deputy Director International at the University of Auckland (UoA) where she led UoA’s internationalisation work. Miranda’s leadership in transnational education projects and understanding of the Chinese student journey will be invaluable as we continue to evolve our ENZ China strategy. Miranda is a fluent Mandarin speaker, having graduated with a BA (Hons) in Chinese from the University of Waikato and spent four years living in China working in the education sector. Miranda will relocate to Beijing in July.


    Sector and student-related appointments include:

    Paul Irwin – General Manager, Partnerships and Marketing
    Paul will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams. Paul was previously General Manager Student Marketing, having joined ENZ from advertising agency FCB Wellington where he led the Wellington office for almost five years. He has extensive experience in marketing strategy, digital marketing, international marketing and team management, honed during the past 15 years in a range of management roles.

    Laura Simpson – Director, Industry
    Laura will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry. Laura has a breadth of experience in the education and health sectors and is currently at the University of Auckland where she is the Associate Director for the MBA and Post Graduate Diploma programmes. Over her career, Laura has developed strengths in programme development and leading innovation and change in complex organisations, systems and teams. Laura will start on 8 July in our Auckland office.

    Dan Smidt – Director, Channel Services & Partnerships
    Dan joined ENZ in October 2017 on a two-year contract to revitalise and manage ENZ’s agent programme. This new role includes Dan’s previous responsibility for managing agents and developing our agent strategy, plus assumes responsibility for managing our events team and exploring channel partnership opportunities. A big focus in this role will be how we evolve and optimise our non-digital channels to improve impact and efficiencies while better meeting the changing needs of students, industry and agents. Dan will work closely with digital marketing teams to ensure all our non-digital channels are working efficiently alongside our digital channels and integrated with our data strategy.

    Sahinde Pala – Director, Student Experience and Global Citizens
    Sahinde will be managing the student experience (SX) and scholarships teams and shaping ENZ’s approach to Student Experience and Global Citizens within ENZ as well as with the education sector and government agency partners. Sahinde has been involved with ENZ’s student experience work for over three years, making important contributions to the development of NauMai NZ and the New Zealand International Education Strategy. From her time in ENZ’s Industry Development team, Sahinde brings great connections with education providers, peak bodies and regional agencies.

    Grant McPhersonGrant McPherson

    ENZ Chief Executive

     

     

     

  • Around the world in five

    UK

    Report seeks to measure “Brexit sensitivity” of prospective students

    According to the QS International Student Survey 2019, at least 20,000 EU students are ‘at risk’ of choosing a different study destination than the UK.

    Read more

    JAPAN

    Foreign graduates get the call to fill gap in retailing, restaurant jobs

    Foreign graduates of universities in Japan with a high level of Japanese proficiency will be allowed to work at restaurants and retailers to help alleviate labour shortages.

    Read more

    US

    More American students need to study abroad

    Higher education leaders almost unanimously express support for study abroad. However, it has too often been an enrichment for privileged students than a basic educational experience available to a range of students.

    Read more

    CHINA

    Mapping a fast-changing agent market

    Research into the China agent market reveals a fast-changing fragmented landscape, which requires education providers to strategise their agent partnership efforts for maximum benefit.

    Read more

    EUROPE

    Erasmus+ helps universities to become more innovative

    Erasmus+, the European Union’s student and staff study and exchange programme, makes students more successful in their personal and professional lives and helps universities to become more innovative, according to two independent studies.

    Read more

  • INZ working to improve immigration outcomes for international students

    In keeping with New Zealand’s International Education Strategy 2018-2030, Immigration New Zealand (INZ) is placing greater emphasis on striking the right balance between facilitating migration and protecting migrants and New Zealand.

    Jeannie Melville, Assistant General Manager, Education and Tourism says, “INZ is committed to ensuring the right level of scrutiny is applied to visa applications to ensure the right decisions are made for New Zealand. INZ is processing visa applications as fast as practicable and we generally do a good job; however, processing times will always depend on the complexity of an application.”

    Since the start of the peak student visa processing season in November 2018, INZ has seen an increase in applications from students who require a greater level of assessment and verification. These applications take longer to process and, as a result, people have not received visas within the period of time they expected.

    In terms of application numbers, there has also been a noticeable increase in the volume of student visa applications. From India alone, there was a 42 per cent increase over the peak period of November 2018-February 2019, compared to the previous year, and applications from China increased by 21 per cent.

    INZ has been engaging regularly with education providers, sector peak bodies and Education New Zealand to update them on processing times and the reasons why some student visa applications are taking longer to process than expected.

    “INZ is committed to ensuring that education providers have confidence in our systems and processes. We want to support education providers and students to use the immigration system effectively, efficiently and appropriately,” says Jeannie.

    “We are taking action to address the increased time required to process some applications. INZ’s Mumbai office is the primary hub for first-time student visa applications, and is boosting processing capacity to manage the increase in volume, with additional staff already recruited.”

    INZ will continue working with peak bodies to improve guidance for students around the documentation requirements for student visa applications.

  • ENZ launches digital Media Centre

    ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.

    The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.

    “Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.

    “Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”

    The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.

    “Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.

    Visit the Media Centre here: https://media.enz.govt.nz/ 

  • EIT signs MOU with Sunway University in Malaysia

    The MOU, signed on 27 May at a ceremony at Sunway University in Selangor, Malaysia, will see the two institutions working together to promote education pathways and short-term student and teacher exchanges.

    New Zealand High Commissioner to Malaysia, Hunter Nottage, said he welcomed the new collaboration agreement.

    “It’s fantastic to see a New Zealand institution enter into this agreement with a Malaysian university, and I hope this new partnership offers Sunway University students an opportunity to experience a New Zealand education,” Nottage said.

    EIT International Marketing Manager, Helen Kemp, said the MOU would pave the way for collaborations between the two institutions, particularly with art and design qualifications.

    “This is a great opportunity for bringing together New Zealand and Malaysian cultures and ideas that could benefit the design community as a whole,” Kemp said.

    “Sunway students in Malaysia who complete a two-year Diploma in Design will now be able to pathway into the EIT Bachelor of Creative Practice in New Zealand.”

    Market Manager – Malaysia and Philippines, Desiree Lee, said the education relationship between Malaysia and New Zealand has continued to develop over the last 70 years.

    “The first Malaysian students arrived in New Zealand in the 1950s under the Colombo Plan, and they returned home to make a big impact in Malaysia and on the world stage. Since then, the education relationship between the two countries has continued to develop with a steady growth in the number of Malaysian students in New Zealand,” Lee said.

    “International collaborations and academic mobility between New Zealand and Malaysian education institutions are a great way to raise institution profiles but also to strengthen diplomacy and trade links over the long term.”

    The MOU signing was followed by a discussion on possible areas of collaboration between Sunway University’s School of Arts and EIT’s IDEAschool, including short-term student and staff exchanges.

  • New Zealand alumni mentor prospective students in Korea

    On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.

    ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.

    The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.

    “The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.

    ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.

    “The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.

    “It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”

    Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.

    New Zealand alumni mentor prospective students in Korea 2

    Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.

    The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.

  • Chinese and Korean education agents visit New Zealand

    The famil visit focused on promoting schools in Canterbury and Southland.

    ENZ’s Marketing Development Manager – China, Jane Liu, said the famil was successful in developing the agents’ understanding of the study offerings in these South Island regions.

    “The agents came away better informed and confident about promoting these regions to students and to their colleagues,” Jane said.

    “Most of the agents had never been to New Zealand before. They were strongly impressed by what they saw and experienced. Throughout the trip, they identified key marketing messages for the schools, towns and cities they visited and used social media to share their experiences.”

    ENZ’s International Market Manager, Ross Fisher, said the agents shared valuable feedback after the visit and had already started using marketing collateral and information gathered during the visit for student and parent counselling, education events and staff training in their agencies.

    “New Zealand appealed to them for the way in which it offers quality education in an open and welcoming environment. One of the agents even commented how it is a place that helps students ‘calm down and focus on study’,” Ross said.

    “It was fantastic to have this feedback and to know that they are feeling a lot more confident about promoting New Zealand schools in China and Korea.”

    The importance that New Zealand schools place on teaching and respecting Māori culture made an impression on the Korean agents.

    ENZ’s Senior Market Development Manager – Korea, Kay Lee, said one agent was particularly impressed with how Māori culture is woven through the school curriculum.

    “He said New Zealanders’ open and inclusive attitude was one of the key reasons to consider studying in New Zealand.”

  • Are you ready for NZIEC 2019?

    With a packed breakout programme, outstanding keynote speakers and the return of Miriama Kamo at the helm, the 2019 NZIEC is not to be missed.

    What’s on offer at NZIEC 2019?

    This year centres on Navigating our changing world and how New Zealand has the opportunity to stand out as one of the most innovative players in the global international education industry.

    The full programme is now available. Among the featured highlights are the following sessions. 

    • Inspirational keynote speaker and founder of Inspiring Stories, Guy Ryan will kick things off by discussing how we can Navigate the needs of future learners. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums. 
    • The topic of Resilience and mental wellness in under-represented international students will be explored by Marcela Lapertosa and Huong Diep. They will look at the issues that affect international students while discussing strategies and providing tools to foster resilience in a culturally appropriate manner. 
    • We will harness the power of the ANZAC spirit by having a look at ANZAC perspectives: strategies, leading indicators and busting international education myths in Australia and New Zealand. This session will ask attendees to compare what’s the same and what’s unique for New Zealand and will challenge them to think about what this means for decisions in our sector. 
    • It’s time for New Zealand to take a bolder approach to our education brand positioning. In the session I am New. Repositioning the New Zealand Education brand for success, Paul Irwin, ENZ General Manager Partnerships & Marketing, and Kaylee Butters, ENZ Director Brand and Design, will launch a new long-term brand platform for New Zealand that focuses on a high value audience, redefines what a quality education means and is grounded in New Zealand’s unique strengths, both as a country and as an education system. This session will also cover what this could mean for your international marketing. 
    • As part of our celebration of Japan as the NZIEC Country of Honour, we welcome guest speakers from Tokyo Metropolitan Board of Education and Atsugi City Board of Education. We look forward to presenting a renewed, strategic partnership with Japan to provide new business opportunities for New Zealand providers. We will also look at ways to foster meaningful connections between New Zealand and Japan through a wide range of exchange activities with students and teachers from the two countries.
    • Dan Smidt (ENZ), Andrew Galloway and Pii-Tuulia Nikula bring together a range of perspectives and experiences to discuss effective monitoring of education agents; best approaches and potential benefits.
    • On day two, keynote speakers, Dr Lisa Coleman, Chief Diversity Officer of New York University, will explore a world of diversity, while Professor Chris Gallivan of Massey University will finish the conference by giving a not-to-be missed exploration of navigating education transformation.

     Find out more about what’s in the programme.

    Places are selling fast!

    Places are selling fast. With nearly half of all places already sold we’re not expecting the remaining places to be around for much longer.

    If you’re thinking of attending, you need to get in quick to avoid disappointment and missing out on the international education event of the year.

    Register here

    About NZIEC 

    The 28th New Zealand International Education Conference and Expo (NZIEC) will be held at SkyCity Convention Centre in Auckland on Wednesday 7 and Thursday 8 August. Find out more about NZIEC at www.nziec.co.nz

    BPO Intelligence has returned as the conference’s lead partner for the sixth year running, while The PIE News returns as the media partner. 

     

     

  • Creating a China-first digital ecosystem

    Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.

    ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.

    Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).

    The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.

    The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.

    ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.

    In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.

    Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.

    Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.

    ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.

    “We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.

    ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.

    “We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”

    Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:

    QR code

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