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Around the World in Five
INDIA
New Zealand sees 63 percent rise in first-time visas for Indian students
An industry-oriented curriculum and a focus on a supportive educational experience has triggered an increase in Indian students choosing to study in New Zealand.
NEW ZEALAND
Scholars to study traditional health system in India
A multi-disciplinary team of senior Rongoā Māori scholars, practitioners and members of the community will undertake a six-week indigenous health and entrepreneurship programme in India, supported by the Prime Minister’s Scholarships for Asia.
GLOBAL
The world’s changing language landscape
It’s never been more difficult - or more exciting - to choose which foreign language to study, as such a wide range are now important.
GLOBAL
International students want universities to be greener
Nearly all prospective international students looking to study in the United States, United Kingdom, Australia or Canada believe universities are not doing enough to be environmentally sustainable, according to new research.
ASIA
Asia outperforms continental Europe in top 500 universities for boosting student careers
In contrast to the QS World University Rankings, Asia’s top universities were shown to outperform continental Europe’s leading institutions.
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Spotlight on Japan
When young Japanese student and talented rugby player Megumi came to New Zealand for six weeks to learn English in 2018, she loved it so much she decided to stay.
Her welcoming host family and peers were a large part of why she chose to make the move – on top of the chance to play rugby four times a week and learn at a high-quality secondary school.
Megumi is just one of the over 9,000 Japanese who come to New Zealand annually to study.
In fact, Japan is the third largest source country for New Zealand’s international education sector.
“New Zealand really values its education relationship with Japan, which stretches back over 60 years,” ENZ General Manager International, Lisa Futschek, says. “It’s economically important, but it also helps to enrich our young people’s lives and maintain strong cultural and people-to-people ties.”
The number of Japanese students coming here to study has grown steadily since 2013, and looks likely to increase as a number of Japanese government policies centred on internationalisation take effect.
ENZ Senior Market Development Manager for Japan, Misa Kitaoka, says 688 people visited the 2019 ENZ Fair, held in September; an all-time high and up from 500 visitors in 2018.
“I noticed significantly more parents with young children were present at the fair and this is likely driven by the fact that English will become a compulsory subject for primary-schoolers in Japan next year from 2020,” she says.
While the market demand has traditionally been focused on short-term programmes (less than three months), Misa also saw increasing interest in the long-term studies among the visitors. Given the Japanese government’s internationalisation agenda, Japanese universities are increasingly adopting the Admission Office (AO) method of assessing applicants. This means there is less emphasis on Japan’s university entrance exam held once a year, allowing those students who return from New Zealand with NCEA certification to more easily apply to Japanese universities.
Scholarships are also playing a part in generating interest in New Zealand. The Japanese government also support a series of scholarships. The Japan Student Services Organisation (JASSO), for example, offers monetary awards for both inbound and outbound students studying at tertiary level. The TOBITATE (“leap for tomorrow” in Japanese) Study Abroad initiative administered by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) also provides scholarships for both school and tertiary students to study overseas.
What do Japanese students love about New Zealand?
Most Japanese students travel to New Zealand to study at secondary school level.
The opportunity to learn English in a safe and supportive environment is attractive to many Japanese learners, as is the chance to visit a country that is almost as rugby-mad as Japan. Programmes such as Game On English leverage both interests, bringing students here to both learn English and play sport at the same time.
New Zealand’s unique style of teaching is also a major attraction for prospective Japanese students and their parents. From primary school on, Kiwi students are encouraged to work collaboratively with digital devices, which develops the “21st century skills” promoted by the Japanese government and outlined in a report published by the World Economic Forum. Additionally, Japanese students coming to New Zealand will experience this learning environment in an inclusive and diverse environment with many different cultures.
Many Japanese alumni report that the Māori culture made a big impact on their time in New Zealand. Research released by the Asia New Zealand Foundation in September this year, New Zealand and Japan: To Our Future, identified Japan as the Asian country that held the most culturally similar views and values to Māori culture.
“The importance Japanese people place on reciprocity and hospitality resonates with values like manaakitanga and kaitiakitanga. Both cultures emphasise respect for elders, take a long-term perspective and stress personal relationships underpinning business dealings.”
2019 Rugby World Cup
Education New Zealand, alongside other NZ Inc agencies, have concentrated efforts on raising New Zealand’s profile in Japan during the Rugby World Cup 2019.
New Zealand and Japan: To Our Future found that many Japanese have a limited view of New Zealand. New Zealand was seen as being safe, clean and green, but also a little unsophisticated and not as technologically advanced as Japan.
Tourism New Zealand led the hosting of a pop-up event with support from ENZ last month.
Prime Minister Jacinda Ardern attended and posed for pictures with former All Blacks captain Richie McCaw and international alumni.
ENZ’s Misa Kitaoka says cross-agency collaboration like this is one of the most effective ways to increase awareness of New Zealand among the Japanese public.
“As destination marketing plays a key role for us, I hope to leverage high-profile NZ Inc activities and ministerial visits.”
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University of Auckland launches new Aulin College in China
Aulin College is a joint institute with China’s Northeast Forestry University (NEFU) in the city of Harbin, Heilongjiang Province. It took on its first cohort of approximately 270 Chinese students in September, and will deliver courses at bachelor’s and master’s level in biotechnology, chemistry, computer science and technology – big data and ecology.
Students of Aulin College will be taught in part by University of Auckland academic staff on NEFU’s campus, then transfer to Auckland in July 2022.
Education New Zealand Director for Greater China, Miranda Herbert, says the launch of Aulin College is another significant milestone in the educational relationship between New Zealand and China.
“Transnational education is a key strategy in the internationalisation of New Zealand education,” she says. “New Zealand places great importance on its education relationship with China, and I’m delighted to see our institutions continue to strengthen their connections.”
This is the second joint institute between Chinese and New Zealand providers. The first was between the University of Waikato and Zhejiang University City College in Hangzhou, Zhejiang Province in eastern China, at undergraduate level in finance, computer graphic design and design media. The institute was launched in 2017, building on 15 years of collaboration through a joint programme in finance.
The Chinese Ministry of Education’s website lists 20 active joint programmes between Chinese and New Zealand providers at bachelor’s level and above. These include Massey University and Hebei University of Technology’s programme in the ‘Internet of Things’; Dalian Ocean University and Otago Polytechnic’s programme in Mechanic Engineering and Automation; Jilin Animation Institute and New Zealand Media Design School’s programme in Animation and Yunnan Agricultural University and Lincoln University’s programme in Agricultural and Forestry Economic Management.
Education New Zealand’s team in China published a market intelligence report on transnational education in August, which you can find on IntelliLab.
For further information on the China market, feel free to get in touch with the ENZ China team:
Miranda Herbert – ENZ Director Greater China
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'Ask New Anything' campaign update
ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.
Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.
All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.
Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time.
- Explore the Ask New Anything campaign page
- Read more about the campaign and how to leverage it
- Browse campaign assets on the Brand Lab
By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.
At time of writing, these Q&A videos are currently trending on Tohu:
- What are New Zealanders like?
- Are there any postgraduate training opportunities in New Zealand?
- What’s the learning style like at New Zealand schools?
- Are the facilities high quality in New Zealand?
- How many different cultures are at a New Zealand school?
The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.
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Insights from Europe's biggest international education conference
EAIE is the main annual international education conference in Europe, and September’s event in Helsinki was the largest to date, attracting 6,200 higher education professionals from 95 countries.
ENZ Senior Advisor – Special Projects, Bronwyn Shanks, sees unique opportunities in the Europe market. “New Zealand education offers a contrast to the traditional, theoretically-based learning we often see in European systems,’’ she says. “New Zealand’s natural environment is already a big drawcard, and our practical, hands-on approach also attracts European students to New Zealand’s ITPs and PTEs.’’
European students willing to pay for education like to see a clearly defined return on their investment, she says. This means gaining skills for the future of work, learning to think critically, collaboratively and globally.
In areas of Europe where youth employment is high — it’s over 20 percent in France and above 30 percent in Italy and Spain — the focus is also work preparedness and employability.
ENZ’s focus markets in Europe are Germany, France, the UK and Scandinavia, as well as Italy at secondary school level only. Each market has its own nuances, but all have strong bilateral ties and research links with New Zealand, so it makes sense for ENZ to work with other New Zealand government agencies and institutions to build on those relationships.
Outside the UK, European students are used to a free public university system, which makes this a price-sensitive market. On the other hand, there are policies in place to encourage international student mobility and provide funding, for example through Germany’s Academic Exchange Service (DAAD), generous government funding programmes in Scandinavia, and EU programmes such as Erasmus+.
“To realise the opportunities Europe offers – especially if we’re being realistic about the resources we have – we need to focus on enhancing international engagement. This means partnering with education agents and building both institution-to-institution links and government-to-government relationships to expand our reach.”
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From the CE: Committed to a quality student experience
I therefore welcome the Government’s announcement this week of a new, interim code of pastoral care for domestic tertiary students in place for 2020. New Zealand is a world leader in providing pastoral care to international students and has had a code in place since 2002.
The domestic code will complement the Education (Pastoral Care of International Students) Code of Practice, which provides assurance about the quality of the New Zealand study experience for prospective international students and their families.
The interim domestic code will not affect international students next year.
Providers, however, need to be aware of one important change that affects them. The Government is introducing new offences and penalties which will also apply to institutions enrolling international students. These offences and penalties are for severe breaches of the Code. Providers can comment on the Bill during the Parliamentary Select Committee submissions process this month.
Next year the Government is developing a permanent Code of Practice which will include opportunities for the sector to engage and contribute to its development. It also provides an opportunity to address any gaps in the current Code of Pastoral Care for International Students, in time for 2021.
ENZ is committed to a quality experience for all international students. We have worked with providers and students to develop resources for students to support their journey – from discovering New Zealand as a destination, through their decision-making process, while they study here, and up until the time they depart and become ‘ambassadors’ for New Zealand. We welcome the use of these resources by our industry partners to support your work with international students.
Resources like Study in New Zealand help students considering New Zealand as a destination. International students can search for courses and scholarships and register with My StudyNZ, which matches them with courses and institutions and enables them to track their applications.
NauMai NZ provides information on life as an international student living in New Zealand. It focuses on their support and wellbeing, helping them to make social connections and reducing the possibility of students feeling overwhelmed. It includes practical information and advice on everything from how to open a bank account to understanding Kiwi slang.
I’m also proud of our new campaign, ‘Ask New Anything’, launched last week. It features students providing unscripted answers to real questions from prospective students. It’s our most technologically advanced campaign to date using Tohu, a chatbot, to answer questions about studying and living in New Zealand.
I invite you to have a look at this and our other resources and to share them with your teams and international students.
After all, our shared goal is to ensure international students are well-informed and supported to enjoy a high-quality education and experience here in New Zealand.
Ngā mihi
Grant McPherson
Chief Executive, Education New Zealand – Kaihautū, Manapou ki te Ao
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Wellington International Students Excellence Awards showcase the value of international education
Established in 2016, the Wellington International Student Excellence Awards, held by WellingtonNZ, recognise high-achieving international students based in the Wellington region.
Awardees included Academic Excellence Award winner and Whitireia NZ/WelTec student Matthew Hitchener from England, who was honoured for his project introducing pelvic binders to paramedic services in Wellington. Pelvic binders are commonly used overseas to compress the pelvis to prevent bleeding in those with a pelvic fracture. After a successful trial on a LifeFlight helicopter, the binders will soon be launched on all Wellington Free Ambulances.
WellingtonNZ Workforce and Business Growth Manager, Matt Carrere, says the awards show both what the Wellington region can offer international students, as well as the vast contribution students make to the region in return.
“Wellington is an interconnected, social and diverse region where international students learn and thrive. It’s unsurprising that many choose to remain here after their studies to pursue a career.”
The awards also recognised individuals and organisations that work to welcome international students to the region.
PhD candidate at Victoria University of Wellington, Anna-Marie White, received the Internationalisation Award – Domestic Student for organising regular PhD writing workshops (or ‘bootcamps’) with international students.
She was nominated by a group of PhD candidates from around the world, who said: “Anna has expressed her manaakitanga to her international friends and has increased our feeling of home, our love of New Zealand, and our passion for our research. Bootcamp will always be the highlight of our PhD studies, and Anna is a member of the Wellington community that you can be incredibly proud of.”
This year’s Internationalisation Workplace Award went to Wellington tech company MarginFuel for offering employment and internships to 20 international students and graduates.
“MarginFuel offers the students opportunities to further their careers, and in return we have found the students are intelligent, hard-working and add a rich layer to our team culture,” CEO Andrew Pascoe says. “New hires especially comment on how culturally diverse we are, and how this adds so much to the organisation.”
For the full list of winners, visit the WellingtonNZ website.
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Massey and Education New Zealand collaborate on digital marketing service
How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.
EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.
This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.
Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.
“We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”
Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.
EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.
ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.
“The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”
The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.
If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.
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New Zealand experience grows global indigenous network
A special bond forged through a Study Abroad programme, involving Vermont’s Champlain College and Auckland University of Technology (AUT), was marked by the gifting of a unique pare whakairo (carved doorway mantel) to the US College in September.
Called Te Hononga (The Convergence), the pare whakairo was created by kaiwhakairo (Māori carver) Pahi O’Carroll over four weeks in residence on the Champlain campus.
The pare is unlike any other. It is carved from a wood native to the area – black walnut – and evokes values, beliefs and traditions common to both Māori and the indigenous people of Vermont, the Abenaki.
The relationship between Champlain and AUT dates back five years, when New Zealand Honorary Consul and trustee of Champlain College, Dr George Burrill, first established a study abroad exchange programme between the two institutions. To date, over 100 students have participated.
One of the highlights of American students’ time at AUT is the Noho Marae programme.
“Every year students tell us how the Noho Marae programme has profoundly impacted them,” ENZ General Manager – International, Lisa Futschek, says. “It turns them into lifelong advocates for New Zealand, its education system and Māori culture.”
Run by AUT Senior Lecturer in Māori and Indigenous Development, Jason King, the mini-course includes basic Te Reo Māori, Māori mythology, waiata (songs) and cultural customs. It includes with a noho marae (weekend-long marae experience).
King describes the course as “the base of a tree, from which branches and leaves grow”.
“The course puts indigenous goggles on students,” he says. “It opens them up to areas of discussion with their own indigenous people.
“My ultimate aim is to connect us not only globally, but indigenously.”
Thanks to their connection to Māori via AUT and the Noho Marae programme, Champlain College made a formal connection to their own indigenous people, the Abenaki tribe. A representative from the Abenaki was present at the unveiling of Te Hononga.
Many US students choose to keep in touch after they return home through the student-led Whānau Councils. These were first established in 2010 after students from Europe were so moved by their AUT marae experience that they set up their own group to maintain their connection to New Zealand and each other. There are now three Whānau Councils across Europe and the US actively supported by AUT.
For the European council’s 10-year anniversary, members of group are planning to return to New Zealand – this time with their partners and children.
“We tell them during the Noho Marae, after studying in New Zealand you are whānau for life,” King says.
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Upcoming ENZ webinars
Viet Nam school sector webinar
At this webinar, industry professionals in the school sector will learn about ENZ’s approach to the Viet Nam market, and how they can partner with ENZ.
Who should attend?
New Zealand-based marketing/international managers at secondary schools.
Session details:
2:30pm NZT, Wednesday 27 November
Vietnamese agent webinar
As part of ENZ’s commitment to raising the awareness of New Zealand among education agencies, ENZ has launched a webinar series to improve the profile, and understanding, of the benefits of a New Zealand education.
Who should attend?
Vietnamese education agencies and counsellors who currently share information about studying in New Zealand, or would like to.
Content:
The webinar will provide updates on:
- ENZ activity
- Study options
- Scholarships
- Employment and career pathway opportunities in New Zealand
Speakers will include New Zealand sector representatives, as well as ENZ and Immigration New Zealand staff.
Session details:
4pm NZT/10am Viet Nam time, Thursday 28 November
Please note: Registration for these webinars are for education agents only; ENZ is running a separate series of webinars for New Zealand education institutions.
US industry webinar
Registration is now open for an ENZ market intelligence webinar for the US. It will offer local market updates and insights and share ENZ’s outlook for the first half of 2020.
Who should attend?
International directors and marketing/international managers at tertiary level.
Content:
The in-market team will cover:
- Partnerships for reach: Learn more about ENZ’s strategic partnerships in the US
- Market engagement opportunities: In-market events Jan-June 2020
- Study Abroad scholarships
- Additional topics proposed by the sector
Session details:
You must register in advance to attend the webinar. If you have questions or topics you’d like to hear covered in the Industry Webinar, please email northamerica@enz.govt.nz with your suggestions by Friday 6 December.
11am NZT, Tuesday 10 December
