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Sign up for ENZ's market intelligence webinars
Following the popularity of ENZ’s Viet Nam webinar last year, ENZ is continuing its webinar series in 2018, providing more intelligence to our industry.
These free interactive sessions will update New Zealand education providers on the latest happenings in some of New Zealand’s key markets. This will include recent trends, target audience insights, competitor insights as well as an update on what ENZ’s priorities are for the market.
Register now using the emails below to secure your place:
- Thailand – 7 March 3:30pm NZ time
Register by emailing Southeastasia@enz.govt.nz
- India – 29 March 4:00pm NZ time
Register by emailing India.Enquiries@enz.govt.nz
We hope to arrange webinars for other markets later in 2018.
Please note: the webinars are only open to New Zealand education providers.
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New students tour the Bay of Plenty
The region’s latest cohort of international students enjoyed a visit to the Summerhill lookout, ice-creams at Maketu and a heritage tour around the region.
Anne Young, Education Tauranga Regional Manager said the free programme is a chance to make newcomers to the region feel included and supported.
“We know that if we proactively foster an environment where newcomers feel welcomed, they are more likely to enjoy better social connections and engagement, and with this comes positive social, economic and cultural benefits for our community,” said Anne.
"It enables students and families to make those important connections with others that may not be made if they are just working directly with the school they are enrolled at."
The range of local Kiwi activities that the students and their families enjoyed also included swimming at Mount Hot Pools, a trip to Comvita, a hike to the Summerhill lookout and fish and chips on the beach at Maketu.
“It's been really neat, and it was also an opportunity for me and my staff to introduce ourselves and let them know there is someone to contact if they need to,” said Anne.
Education Tauranga has another orientation event planned for later this year.
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Victoria offers world's first restorative justice MOOC
Restorative Justice and Practice: Emergence of a Social Movement is the latest Massive Open Online Course (MOOC) delivered through VictoriaX, the VUW edX platform.
The course will teach restorative practices while tracing how restorative justice has grown from small beginnings into a wider social movement for change across New Zealand, including in schools, families, workplaces and community agencies.
Course instructor Professor Chris Marshall, Diana Unwin Chair in Restorative Justice in Victoria’s School of Government, hopes the platform’s global reach will amplify the course content.
“Restorative justice is a new lens for looking at the problem of human justice, conflict and wrongdoing. New Zealand has played a key role in this social movement by incorporating restorative practices into our justice, welfare and education systems,” said Professor Marshall.
“This is a great opportunity for New Zealand to promote its pioneering role in incorporating restorative practices in our schools, which play an important role in student disciplinary regimes, as well as in improving student and staff wellbeing generally.”
The course is the third from VUW, which launched Antarctica: From Geology to Human History and New Zealand Landscape as Culture: Islands (Ngā Motu) last year.
Restorative Justice and Practice: Emergence of a Social Movement starts 1 May 2018.
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More Vietnamese students to study in Wellington
WREDA’s Study Wellington has signed an MOU with an English language school, Apollo English Vietnam, a language school with 30 locations across Vietnam.
A major component of the partnership is that most students who pass English language studies at Apollo Vietnam will be recognised as meeting English language requirements for entry into affiliated Wellington high schools.
WREDA’s Brook Pannell says the partnership with Apollo Vietnam will pay dividends.
“Apollo Vietnam is a quality provider and represents a large channel of potential students. They have educated around 500,000 students since 1995 and many of those students have a desire to apply their knowledge in a safe, English-speaking environment like Wellington.
“The company is so confident about the quality of their teaching that if a student doesn’t pass their language test, they can retake the course for free. This gives us confidence that more Vietnamese secondary school-age students will come to Wellington to study, bringing with them significant economic and cultural benefits.”
Mr Pannell said international education currently delivers approximately $230 million in foreign exchange earnings to Wellington region, with latest data showing 5 percent growth (275 students) in total student visas for the year ending 2017.
The MOU was made possible through education consultancy Lightpath Consulting, recently established by former New Zealand Ambassador to Vietnam, Haike Manning, as well as NZiFocus and Education New Zealand.
A virtual classroom simulation at the ENZ Education Fair in Hanoi for students considering New Zealand as an education destination
ENZ’s Regional Director South, South East Asia & the Middle East, John Laxon, said: “This partnership is a great example of how in-market partnerships can grow awareness of New Zealand as an education destination. The partnership will provide a trusted local endorsement of New Zealand to students that are more likely to study abroad.”
The MoU was signed at the ENZ Education Fair in Hanoi on 8 April, which also included a virtual classroom simulation for students considering New Zealand as an education destination.
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My StudyNZ connects students to institutions
My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.
Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.
“We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.
“My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”
Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).
My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz
My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.
ENZ is using digital tools such as My StudyNZ to:
- make iteasier for students to find the right courses
- gain a deeper understanding of prospective students
- motivate students to choose New Zealand over other countries
- reduce costs for institutions by referring higher-quality students.
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Around the world in five
CHINA
International students from China need extra support, say experts
US student agency WholeRen says Chinese students need extra support to succeed at universities, due to ‘only-child’ syndrome – Chinese students are typically a single child and come from a different education system, language and culture.
INDIA
Demand for education technology in India is huge – the challenge is language
There has recently been a sharp rise in India in the use of technology in education. Nick Cain, Project Manager (Education) at Google.org, talks about technology’s potential in providing quality education.
JAPAN
Most international students opt to stay in Japan after graduation
A survey conducted by the Japan Student Services Organization found that nearly three-quarters of international students in Japan at universities and other educational institutions remained in Japan to pursue employment or a higher degree.
MALAYSIA
Malaysia’s education is outdated says new education minister Mahathir
Malaysia’s new Prime Minister says the country’s teaching is “outdated” and wants to introduce online teaching so that Malaysians will be more computer-savvy.
UK
Slow uptake in study abroad, but student profile increasingly diverse
In 2017, UUKi launched a campaign to double the number of outbound international students by 2020. While the number in the latest report was near identical to the previous cohort, the findings revealed a more diverse range of undergraduates are choosing to study abroad.
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Around the world in five
CANADA
Faster student visa processing for four Asian countries
Canada has launched a Student Direct Stream to make visa processing times faster for eligible students from China, India, Vietnam and the Philippines.
GLOBAL
Let them talk: The power of student reviews
Candid student reviews of study destinations and institutions have a profound impact on prospect engagement, search optimisation, and the overall effectiveness of the recruitment marketing effort.
US
Soft power declines as number of international students shrinks
The decline in international students studying in the US may mean a decline in the US’s soft power, according to two researchers at the University of Pittsburgh.
SOUTH EAST ASIA
Ed-tech start-up raises $8.5 million from Malaysian investors
An education technology start-up has raised $8.5 million as it aims to keep building its platform for hosting massive open online courses. The business has seven Australian universities and 30 Malaysian universities as customers.
UK
UK relaxes visa rules for students from 11 ‘low-risk’ countries
The UK Home Office has announced a revised immigration policy, no longer requiring student applicants from 11 countries to show proof for educational, financial and English requirements. The revised list does not include India, which The National Indian Students and Alumni Union UK has called unfair.
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IDP Education opens in Auckland
Located on Lorne Street, the centre is staffed by a team of counsellors and offers international students free events, support and advice.
James Cauchy, IDP Regional Director Australasia, said the new centre extends the level of support IDP can provide to students in New Zealand.
“Over the last eight years, we have partnered with New Zealand’s universities and education institutions to assist students from around the world to study [here]. This has given us deep insights into the perceptions and expectations international students have when they arrive in New Zealand,” said James.
“Our New Zealand student services launch supports our vision of creating a truly connected community, combining face-to-face, personalised services with our latest technology platforms in an engaging and welcoming environment.”
IDP has helped international students study in English-speaking countries for almost 50 years, with offices in more than 30 countries.
The Auckland centre will also be home to an IELTS English language test centre, making it one of the first places in New Zealand where customers can take IELTS on a computer.
Computer-delivered IELTS will be available in New Zealand from August.
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Victoria University MOOCs a global success
The VUW edX team is about to release its fourth MOOC following the success of its previous online courses – more than 11,000 learners have enrolled to date, ranging in age from 10 to 90-years-old. The programmes have been very well received and have even been endorsed by edX as particularly high quality and accessible.
Steven Warburton, Assistant Vice-Chancellor (Digital Futures) and director of VictoriaX, said the university’s MOOC platform is attracting a significant number of international learners.
“The majority of these learners hail from the US, UK, Canada and Australia, though learners from Brazil, India and a variety of Western European countries are also among those taking advantage of the university’s research and teaching on offer through the MOOCs.
“The global reach of this online platform means that world-class New Zealand research is disseminated to a broad international audience, and promotes the country and its cultures, as well as the quality of New Zealand education.”
Ranging from a virtual field trip to Antarctica, to learning about the theory and practice of restorative justice and exploring the idea of landscape as an expression of culture, VictoriaX’s MOOCs aim to appeal to a broad audience.
The latest MOOC to be offered, New Zealand Landscape as Culture: Maunga (Mountains) starts in August and is the second in a series of bicultural MOOCs looking at the New Zealand landscape through the lens of Māori and European cultures.
“Although New Zealand is the focus in this series, thinking about landscape as an expression of culture is transferable to learners in all parts of the world – particularly indigenous peoples who have similar connections to the land as Māori.”
VUW is the first New Zealand university to partner with edX and is using the global reach of this platform to increase awareness about the institution by offering learners abroad the flexibility to study for free from wherever they are.
Victoria’s MOOC programme fits into the university’s wider internationalisation goals by raising the profile of the university internationally through learner participation and organisational and institutional connections created in their development.
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Are you making the most of IntelliLab?
ENZ’s Intelligence Manager Andrew McPhee encourages all New Zealand education providers working in international education to make the most of this resource.
“International education professionals want to be as informed as possible before making important decisions – IntelliLab should be your go-to source,” he says.
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments such as the recent downturn in new Chinese students, to help industry make informed decisions.
“It also includes exclusive content – while the summary dashboards and most infographics are available for anyone to download, the reports and insights are only available to registered New Zealand government officials and international education providers.
“The interactive numbers tools in particular are popular with users, such as TED (The Enrolments Data), as it enables providers to analyse student numbers over the past five years by their key markets, sectors, and region,” Andrew says.
Christchurch NZ Programme Manager Bree Loverich says the data from IntelliLab is a key source of support for the work she does at a regional level.
“We are increasingly asked to provide data insights at a moments’ notice for various stakeholders and to support business cases for our student visitor activities, major events, talent attraction and retention.
“The support and quality of data provided by ENZ’s intelligence team is outstanding. They have always provided quality insights and analysis to support our efforts to make informed decisions and projects that benefit industry and the student body.
“They have also made it possible for me to articulate the value of the industry to key influencers in the region. It’s a service that the region has come to trust and we could not be successful without it.”
Recently added publications include:
- Monthly visa summaries and the interactive visa tool updates
- New Zealand Education system at a glance (OECD and MOE updates)
- Regional student number data cubes
- Economist Intelligence Unit country, region, and city reports
- 2018 Student numbers interactive tool
- 2018 Enrolments by level and field (SDR providers only)
- Market update webinars
- Viet Nam schools sector implementation plan
- China market trends -FSV decline report
Soon to be added publications will include:
- 2018 valuation of international education delivered in New Zealand
- 2018 valuation of education exports from New Zealand
- Valuation infographics
- Regional infographics
- Sector factsheets
- Market factsheets
You can access the IntelliLab registration page here.
