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  • Victoria offering New Zealand’s first ethical leadership MOOC

    Ethical Leadership in a Changing World is the latest Massive Open Online Course (MOOC) delivered through VictoriaX, the VUW edX platform.

    The six-week course will teach students the theory and practice of ethical leadership, with a focus on organisations, through the New Zealand perspective.

    Course instructor Professor Karin Lasthuizen, Brian Picot Chair in Ethical Leadership in VUW’s School of Management, says the course will help learners explore the role of ethics in organisational decision making.

    “We focus on organisations in this course: exploring the role of ethics in organisational decision-making, analysing the actions of leaders from an ethical perspective, and helping learners apply these ideas to their own style of leadership,” said Professor Lasthuizen.

    “Drawing on case studies from New Zealand—one of the least corrupt countries in the world, according to Transparency International’s Corruption Perceptions Index (CPI)— the course also features recognised leaders from the country’s public, private and NGO sectors to inform students about the main issues that ethical leadership should address.”

    This is the fourth MOOC for the VUW edX platform, which has a wide global reach. The platform has attracted well over 16,000 international learners to date, ranging in age from 10 to 90-years-old.

    The course follows Antarctica: From Geology to Human History and New Zealand Landscape as Culture: Maunga (Mountains), and Restorative Justice and Practice: Emergence of a Social Movement, launched last year, and New Zealand Landscape as Culture: Islands (Ngā Motu), launched in 2017.

    Ethical Leadership in a Changing World starts 3 July 2019.

  • Japan-New Zealand education ties strengthen with growing collaboration

    Signed on 28 June, ENZ’s memorandum of understanding with Waseda University and its affiliate schools will be influential in developing international education exchanges that benefit institutions in Japan and New Zealand at school and tertiary level.

    Under the MOU, the first cohort of 12 students from Waseda Jitsugyo School will visit New Zealand schools in mid-July. This will be followed by an ENZ and Air New Zealand-led familiarisation visit to New Zealand schools involving 10 schoolteachers from Japan, including a Waseda University staff member in charge of overseas programmes for its affiliate schools.

    ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the MOU is a significant one as it helps develop a strong relationship between a prestigious Japanese university, its affiliate schools and New Zealand schools.

    “By partnering with one of the top universities in the world, the MOU will not only promote student mobility from Japan but also boost New Zealand’s reputation and credibility in Japan,” Misa said.

    “We are keen to replicate this strategic partnership with universities and affiliate schools in Japan’s regions.”

    It was also fitting to see this MOU achieved in the lead up to NZIEC 2019 where Japan will feature as Country of Honour, Misa said.

    “With the Rugby World Cup about to be held in Asia for the first time in the tournament’s history, it is fantastic to see Japan feature as the Country of Honour at NZIEC.”

    The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries. Japan is New Zealand’s third-largest source country with more than 10,000 Japanese students enrolled here every year.

    “We look forward to sharing the latest Japan market updates and opportunities with NZIEC delegates in three sessions involving guest speakers from Japan, whose unique insights will present new opportunities for partnerships and collaboration.”

    Attendees will learn more about doing business with Japan, what the protocols are and the expectations of Japanese agents, education providers and government agencies. These insights will provide delegates with an overview of Japan’s internationalisation agenda and how it could be relevant to their international relations and marketing.

    The conference dinner will celebrate Japan’s fascinating culture. Japanese Ambassador, His Excellency Hiroyasu Kobayashi, will be guest of honour.

    Find out more in the NZIEC 2019 programme.

  • Ask New Anything

    Campaign page: https://www.studyinnewzealand.govt.nz/asknewanything

    nagisa japan school 5

    NZ’s second big global digital campaign of 2019 launched on 7 October with our students at the heart of it.

    The campaign will be promoted digitally in our key markets for 8 weeks. Campaign-related content and messaging will remain relevant and live on our channels for the foreseeable future.

    The campaign will be the first time the refreshed Think New brand has been widely used in digital channels.

     

    Campaign Strategy

    The main objective of the campaign is to challenge perceptions of New Zealand by increasing awareness of the country as a high-quality study destination. The campaign aims to achieve this by inviting our target audiences in 14 international markets to question what they know about New Zealand.

    Key markets that will be reached by the campaign are:

    • Brazil
    • Colombia
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Korea
    • Philippines
    • Thailand
    • UK
    • USA
    • Vietnam
    • Indonesia

    The campaign aims to increase New Zealand’s standing as the preferred study destination amongst our target audiences in these key markets.

    For more information about ENZ’s target markets and the general digital campaign strategy, and New Zealand education providers can access the 2019 ENZ Digital Marketing Calendar on IntelliLab. 

    The creative concept and technical execution of this campaign will push ENZ into new territory for its marketing campaigns and award-winning digital strategy. 

    Utilising 100 short videos, a variety of digital media placements, Tohu the chatbot, a range of social media channels including a peer-to-peer Facebook group and Instagram Live sessions hosted by our Kiwi Ambassadors, the campaign embodies the authenticity and bold NEW thinking of the Think New brand. 

    A bespoke campaign strategy has been developed for China, making use of the same campaign creative concept and content, but delivered through the channels we know our audiences in China use and interact with the most. 

    ENZ invites and encourages our New Zealand education sector partners and education agents to participate in the campaign by sharing content and aligning your own messaging with those of the campaign and the Think New brand. 

    The campaign tool kit below provides more information around how your organisation can leverage the campaign. 

    Creative concept

    Brand research tells us there is generally low awareness of New Zealand internationally, and where there is awareness it’s often based on incorrect perceptions of quality.

    The creative concept of the Ask New Anything campaign seeks to address this by answering prospective students’ burning questions authentically and honestly, using unscripted video responses from current international students.

    We started by researching the most used Google search terms relevant to studying in New Zealand, as well as the most asked questions on our Study in New Zealand chatbot Tohu. We combined this hard data with anecdotal questions from prospective and current students around what they want to know/what they wish they had known, and key brand messages we hoped to get across to our audiences.

    From this we narrowed down to a list of 100 questions and filmed videos with international and New Zealand students, alumni, a teacher, a parent, and a New Zealand employer providing the answers. These videos form the basis of the campaign.

    We also know that word of mouth is a key influence on student decision making. The Ask New Anything campaign not only offers pre-recorded Q&As with current students, but also gives prospective students the opportunity to talk directly to current students through a new Facebook group and scheduled Instagram Live events.

    All of this results in a much more interactive campaign than anything ENZ has previously done. We’re not broadcasting a message to students; we’re asking them to start a conversation, putting prospective students themselves at the centre of the campaign.

    Technical execution

     A typical digital media campaign uses creative digital ad placements on social media, relevant websites and search engines to drive traffic through to a campaign landing page on a website.

    Ask New Anything goes well beyond this, using new technology and a broad range of social media tools to be a true omni-channel campaign. The resulting immersive and pleasantly unexpected experience will help the Think New brand stand out.

    The marketing activity and technology being used in this campaign includes:

    • Tohu the chatbot – Tohu was launched on the Study in New Zealand website in 2018, on Facebook Messenger in early 2019, and on the NauMai NZ website in July 2019. Tohu is the centrepiece of the Ask New Anything campaign as it represents the technology through which prospective students can really ask any question they want. From the launch of the Ask New Anything campaign, Tohu will be able to respond to 100 of the most frequently asked questions with one of the short videos created for the campaign
    • Facebook group - Should a question be asked that Tohu cannot answer, prospective students will be invited to join a Facebook group where they can ask real students their questions in real time. The Facebook group will be managed and moderated by our Kiwi Ambassadors.
    • Instagram Live – Throughout the campaign, a select group of Kiwi Ambassadors will host a series of Instagram Live events. These events will be designed and scheduled to suit the key international regions we are targeting in the campaign.
    • Campaign landing page – There will be a campaign landing page on the Study in New Zealand website. Tohu the chatbot will be the main focus of this page.
    • Social media – Beyond the Facebook group, Instagram Live sessions and use of Tohu on Facebook Messenger, all of ENZ’s student-facing social media channels will be driving the campaign messages. Campaign content will be shared on Facebook, and YouTube and Instagram will feature strongly for both organic and paid media content.
    • Database marketing – The database marketing strategy for the campaign ensures we are reaching all our currently engaged audiences, and nurturing new leads throughout their decision-making journey. Personalised email campaigns will be sent to members of the Study in New Zealand, My StudyNZ and NauMai NZ communities, and to anyone who signs up throughout the campaign period.

    The campaign in China

    Because our audiences in China use different digital platforms to our other markets, the Ask New Anything campaign will follow a different strategy in China. 

    Separate research has been undertaken to identify the most-asked questions for prospective international students in China. Based on this, the most relevant videos will be translated into Chinese and integrated into a campaign rollout on our China platforms:

    Paid media:

    • WeChat
    • Zhihu (Zhihu is China’s version of Quora. In classical Chinese, "Zhīhū" means "Know?". Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.

    Owned media:

    Tohu the chatbot does not exist on our Chinese platforms, so the China Ask New Anything campaign makes use of the question/answer format in a different way, posing questions to our audience and then supplying key information based on their response.

    On the Zhihu platform we will post questions for both Kiwi Ambassadors and users to answer. Key Opinion Leaders (KOLs) will also be recruited to support the campaign and both ask and answer questions about studying in New Zealand.

    Messaging and Brand

    The campaign concept and the technical execution of the campaign both contribute to the overall brand message of ‘I am New’. It showcases our innovative new thinking and captures New Zealand’s values of societal openness, transparency and manaakitanga.

    Through this campaign, we want to show that New Zealand is an inclusive, collaborative and progressive environment where students are challenged and supported to reach their full potential.

    Our new Think New brand strategy and creative approach position our international education brand for success and redefine what a quality education looks like and means.

    Sector representation and localisation

    The 100 question and answer videos have been carefully planned to ensure a good global representation of our markets. Care has been taken to match the talent to questions based region. So where a question is most important to a certain region, the talent has been matched to that region to ensure the most relevant response.

    The videos feature 18 different individuals representing a spread of sectors and markets. We have included students from all the key markets we are targeting in the campaign. A teacher, employer, Kiwi student and parent are also included.

    In the Facebook group and Instagram Live sessions, prospective students will be able to converse with Kiwi Ambassadors in local language – either directly or with the help of Facebook’s automatic translation technology.

    Toolkit

    Throughout the campaign duration New Zealand education will have an increased digital presence in the 13 target markets listed above.

    New Zealand education providers and education agents are encouraged to leverage this campaign activity for your own marketing strategies.

    Here is a toolkit of resources and suggested actions to help you get started:

    • Ensure your institution profile on the Study in New Zealand website is up to date. Follow these step-by-step instructions to find out how. Please note you will be required a login to access this link.
    • Register for the ENZ Brand Lab. There are over 1,000 images, videos and more available on the Brand Lab for you to download and use in your marketing.
    • Read this article about how to leverage ENZ digital campaigns. You will need to be registered and signed in to the Brand Lab to access it. 
    • Share the Q&A videos from the campaign on your social media channels. ENZ will be creating a spreadsheet with all the YouTube links to make this easy for you navigate and choose the most relevant videos for your audiences. Watch this space or sign up to the Brand Lab to get a notification when this becomes available.
    • Download ENZ’s 2019 Digital Marketing Calendar from IntelliLab. The calendar explains our key dates and strategies for each of our target markets. You will need to be registered and signed in to IntelliLab to access this.
    • If you are an education agent, join ENZ’s AgentLab. This new platform was launched this year. Gain access to online training courses, news, webinars and ENZ updates.

     

  • Measles outbreak: information for international students

    Measles pic 2

    There is currently an outbreak of measles in New Zealand.

    We encourage you to stay up-to-date with the latest advice and information on the measles outbreak by visiting the Ministry of Health’s website here.

    Measles is a highly infectious airborne virus and one of the world’s most infectious diseases. It is important that international students get vaccinated at least two weeks before travelling to New Zealand. This allows time for the vaccine to build immunity.

    For international students who are currently in New Zealand, it is important to know your vaccination status to know if you are immune. If you do not know your vaccination status, you may wish to ask someone at home to check with your healthcare provider. 

    It is extremely important to be up-to-date with measles immunisations. This protects the student, their community and anyone they may come into contact with – particularly small babies, pregnant women and others who cannot be vaccinated

    One dose of MMR vaccine protects about 95 percent of people, and two doses protects about 99 percent of people. Two doses are necessary to prevent outbreaks.

    It is important to note that the Ministry of Health is working closely with District Health Boards in New Zealand to manage the distribution of vaccine stock to ensure they are available to those who need them most. This means that first priority for MMR vaccinations is currently:

    Auckland

    • Ensuring all children receive their MMR vaccinations on time at 12 months and 4 years to maintain the national Childhood Immunisation Schedule
    • Targeted community outreach managed by the three Auckland DHBs, namely groups who are most affected by the outbreak including 15-29 year olds and Pacific peoples within those groups.

    Rest of New Zealand

    • Ensure all children receive their vaccinations on time at 15 months and 4 years to maintain the national Childhood Immunisation Schedule
    • Susceptible close contacts within 72 hours of first exposure to measles when possible.

    Symptoms

    Symptoms of measles include: a fever; cough; runny nose; sore and watery ‘pink’ eyes and a rash. People are contagious five days before and five days after the appearance of the rash, counting the day of rash onset as day one. 

    Advice if someone thinks they have measles: 

    • Stay away from work, school or public places
    • Call Healthline on 0800 611 116, to inform them that you are experiencing symptoms of measles and that you may have come into contact with a measles case
    • Cover your mouth and nose when coughing or sneezing and wash your hands frequently
    • Minimise your contact with others to prevent infecting them
    • Students should also make sure other people e.g. flatmates, friends, homestay families or hostel staff are aware they are unwell, so they can assist if needed.

    Who shouldn’t get the vaccine?

    You shouldn’t get immunised against measles if you:

    • Are pregnant
    • Have had an anaphylaxis reaction to MMR or are immunocompromised.

    If a student thinks they have been exposed to measles and is unable to have the vaccine, they need to ask a doctor for advice. 

    Pregnant women who think they have measles, or have come in contact with someone with measles, must call their general practice or lead maternity carer as soon as possible. Pregnant women who were immunised against measles prior to becoming pregnant, are almost certainly protected. 

    More information

    All international students must have medical insurance while they are in New Zealand. To find out more about healthcare in New Zealand for international students, go to NauMai NZ.

  • Investment in growing academic mobility with South America

    ENZ invites proposals for new research

    ENZ and Brazil’s São Paulo Research Foundation (Fundação de Amparo à Pesquisa do Estado de São Paulo – FAPESP) are jointly funding new research projects to encourage academic cooperation and mobility between our countries.

    Each is contributing $100,000 to enable eight or more established academic researchers across all fields, to conduct research in the other’s country. The first year of the funding agreement will act as a pilot.

    FAPESP is a public foundation with a mission to support research projects in higher education and research institutions, in all fields of knowledge. 

    As part of the agreement with FAPESP, successful applicants from New Zealand will develop their projects in cooperation with researchers in Brazil. The researchers will then travel to Brazil to undertake the research with their partners. Brazilian researchers will be funded to come across to New Zealand in turn. 

    ENZ General Manager International, Lisa Futschek, says the funding collaboration will create opportunities for New Zealand researchers that did not exist before.

    “South America is a key market for Education New Zealand – particularly in relation to outbound academic mobility. This new funding collaboration showcases ENZ's commitment to creating new pathways for New Zealand institutions with South America."

    This announcement builds on years of relationship-building, and an agreement with Universities New Zealand (UNZ) in November 2016 to enhance cooperation, enable academic mobility and encourage the exchange of knowledge between participating higher education institutions.

    ENZ Senior Market Development Manager – Brazil, Ana Azevedo, says: “The professors and researchers that will be involved in these research projects will have the opportunity to play a vital part in driving this relationship forward. They will be ambassadors for their university and New Zealand.”  

    Applications for funding are open now and close on 27 January 2020.

    Download the application guidelines

    Download the application form

    Universities explore deepening 'south-to-south' connection with delegation

    This October, senior academics and researchers from all eight New Zealand universities took part in a 10-day visit to Colombia and Brazil. The delegates explored options to collaborate in new areas such as pharmaceutical sciences and build on previous historical collaboration in areas such as agri-business.

    In Colombia, the delegation were part of the official New Zealand presence at Conference of the Americas on International Education (CAIE-CAEI). 

    “At CAIE-CAEI, members of the delegation spoke on a panel to highlight areas of ‘south to south’ academic collaboration between Latin American and New Zealand universities,” says ENZ Regional Director – Americas and Europe, Amy Rutherford.

    In Brazil, the delegation met with the Oswaldo Cruz Foundation (“Fiocruz”), the most prominent health-focused science and technology institute in Latin America.

    They also visited the University of Campinas (UNICAMP) and São Paulo State University (UNESP). At UNESP, the programme included meetings with Brazilian academics from universities across the country, including the Federal University of Minas Gerais (UFMG), the Federal University of Rio Grande do Sul (UFRGS), the Federal University of Parana (UFPR), the Federal University of Rio de Janeiro (UFRJ), and the University of São Paulo (USP).

    In both Colombia and Brazil, the delegations participated in ‘Innovation and Education in New Zealand’ seminars for students, where they met with undergraduate and postgraduate students interested in studying in New Zealand. These seminars were co-hosted by members of the Universities New Zealand (UNZ) Latin America Elite Agent programme.

    “I was pleased to see the high calibre of the New Zealand, Colombian and Brazilian academics and researchers who came together during the 10-day programme," Rutherford says. "The future of New Zealand-Colombia and New Zealand-Brazil academic and research collaboration looks bright!”

    latam delegation 7
    The delegation at the New Zealand booth at CAIE-CAEI in Bogotá, Colombia. L-R: Ellen Duval, Deputy Head of Mission and Consul, Embassy of New Zealand in Colombia; Jairo Gutierrez, Acting Head of School (Engineering, Computer and Mathematical Sciences), Auckland University of Technology; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Constanza Tolosa, Senior Lecturer, School of Curriculum and Pedagogy, Faculty of Education, University of Auckland; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Margaret Anderson, Deputy Director, International, University of Waikato; Lucy Duncan, New Zealand Ambassador to Colombia; Javiera Visedo, Senior Market Development Manager – Colombia and Chile, ENZ; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Shane Ball, International Marketing Manager, University of Auckland and VP Latin America New Zealand Business Council; Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ.

    latam delegation 8

    The delegation at the Innovation and Education in New Zealand seminar in São Paulo, Brazil. L-R: Benedikt Fischer, Hugh Green Foundation Chair in Addiction Research, and Professor, Schools of Population Health and Pharmacy, Faculty of Medical and Health Sciences, University of Auckland; James Carson, Senior Lecturer, Assistant Dean, School of Engineering, University of Waikato; John Lowry, Senior Lecturer – School of People, Environment and Planning, Massey University; Arun Elias, Associate Dean International and Accreditation, Victoria University of Wellington - Wellington School of Business and Government ; Javiera Visedo, ENZ Senior Market Development Manager – Colombia and Chile, ENZ; Ana Azevedo, Senior Market Development Manager – Brazil, ENZ; Chris Langley, New Zealand Ambassador to Brazil; Hugh Bigsby, Dean, Faculty of Agribusiness and Commerce, Lincoln University; Richard Watt, Professor and Head of Department of Economics, College of Business and Law, University of Canterbury; Joel Tyndall, Associate Professor, School of Pharmacy and Associate Dean International, Division of Health Sciences, University of Otago; Margaret Anderson, Deputy Director, International, University of Waikato; Amy Rutherford, Regional Director – Americas and Europe, ENZ; Vinicius Barreto, CEO, AC. 

  • Talented young Kiwis awarded PM’s Scholarships to Asia and Latin America

    This round of scholarships supports 252 recent graduates or current students to undertake study, research or internships at institutions in Latin America and Asia, including Brazil, Mexico, China, India and Japan.

    Awardees are in a range of fields including languages, law, business, health, sustainability and the arts. They will attend for periods ranging from four weeks to one year.

    The scholarships enable a wide range of educational experiences, including: a cultural exchange and internship programme for Māori and Pasifika graduates in Vietnam; a global business and innovation programme at the Chinese University of Hong Kong in Shenzhen, China, for a group of undergraduate business students; an internship with an Indian charity supporting street children and another with the United Nations Office for Sustainable Development in Korea. 

    ‘’These scholarships enable talented young New Zealanders to enrich their education offshore, adding international experience and global perspectives to their qualifications,’’ Chris Hipkins said.

    “The quality of the awardees, from all over New Zealand and from a wide range of tertiary institutions, is impressive. I am sure they will serve as excellent ambassadors for our country.

    ‘’Longer term, the international networks and cross-cultural skills that they bring back home will enhance and strengthen our future workforce. Their experiences benefit New Zealand at a national level and improve our ability to engage and connect with Asia and Latin America.

    ‘’The Prime Minister’s Scholarships support the Government’s goal of a thriving and globally connected New Zealand through world-class international education,” Chris Hipkins said.

    Of the successful applicants in this round, 114 will travel on an individual scholarship and 138 will travel as part of a group. They come from a range of tertiary institutions nationwide, including the University of Auckland (69 awardees); Victoria University of Wellington (41); Massey University (40); Whitecliffe College of Arts and Design (16) and the Southern Institute of Technology (nine). There are also 10 recipients from the education NGO, TupuToa.

    Here is the full list of PMSA and PMSLA recipients from this round (2019-2020 Round One).

    The total value of the scholarships offered in this round is $1.9m. Information on past PMSA and PMSLA recipients can be found here.

  • Kiwi scholars to gain international skills

    The scholarships, funded by the New Zealand Government and administered by Education New Zealand, support recent graduates or current students to undertake study, research or internships at institutions in Latin America and Asia, including Brazil, Mexico, China, India and Japan.

    Awardees in this round (2019-2020 Round Two) are in fields including languages, law, business, health, sustainability and the arts. They will attend for periods ranging from four weeks to one year.

    The scholarships enable a wide range of educational experiences, including: a cultural exchange and internship programme for Māori and Pasifika graduates in Vietnam; a group of arts and design students who will attend a course on the economic and cultural significance of modest fashion at the Islamic Fashion Institute in Indonesia; and an internship with an Indian charity supporting the health and education of street children in Jaipur.  

    ‘’A key aspect of international education is sending New Zealand learners out to the world to gain all-important global skills and experience,’’ says ENZ’s Director Student Experience and Global Citizens, Partnerships and Marketing, Sahinde Pala.

    “When they return, they bring new perspectives and expertise with them, helping to grow New Zealand’s international networks and inter-cultural awareness.’’

    Most awardees undertake programmes that can be credited back to their New Zealand qualification. Similarly, international internships are usually part of their home institution’s work integrated learning programme, Sahinde says.

    Background

    PMSA and PMSLA support the Government’s International Education Strategy: to build a thriving and globally connected New Zealand through international education.

    A total of 2,399 young New Zealanders have taken part since the programme was launched in 2013, initially for Asia (PMSA), and extended to Latin American (PMSLA) in 2016.

    The full list of PMSA and PMSLA recipients from this round is on the Education New Zealand website: PMSA recipients and PMSLA recipients. Information on past PMSA and PMSLA recipients can be found here.

    How to apply

    There are two rounds of PMSA and PMSLA scholarships offered each year, in August and March.

    Applications for the next PMSA and PMSLA round (2019-2020 Round Two) open from mid-January 2020 and close on 30 March 2020. More information on the application process can be found on our website. Institutions are encouraged to contact ENZ to discuss potential group applications.

  • From the CE: A uniquely Kiwi education

    Tēnā koutou katoa –

    I’m extremely proud to have introduced ENZ’s Māori name this year: Manapou ki te Ao. It truly sums up our work and values: Manapou means supporting and sustaining life, enabling growth and progression, while ki te Ao means to the world. That’s our role in a nutshell – enabling all students to gain the skills and knowledge to grow and contribute to the world.  

    And that’s been our focus this year. Together with the sector and other government agencies, we’re working towards the goals of the International Education Strategy – to ensure students who come to New Zealand have a high-quality, uniquely Kiwi education, and that they feel welcome and flourish.  

    Here’s a roundup of some of our latest work to help achieve this:   

    We’ve been developing tools to support students while they’re studying here. Our new student-focused website NauMai NZ embodies manaakitanga. It offers practical and trusted information for students new to New Zealand, on everything from bank accounts to water safety to mental health. And it decodes the mysteries of Kiwi slang! To date more than 20,000 students have visited the site. 

    We’ve been promoting a New Zealand education through our new brand message, I Am New, which encourages students to think independently and to ask questions. Ask New Anything, our new marketing campaign, reinforces that. It’s where prospective students can ask real students real questions about what it’s like to study here, and receive an authentic, unscripted answer. Take a look at the videos on YouTube. New Zealand’s education providers and ENZ Recognised Agents are very welcome to use these resources in their own marketing. 

    Our new joint work programme with Immigration New Zealand is helping to increase numbers of decision-ready applications from students coming into the immigration system. This will help improve processing times, reduce pressure on the system and attract genuine students.  

    In addition, we’re working with stakeholders from across government, the sector and providers to ensure international education is fully considered in the vocational education reforms. We’re also working with the New Zealand Institute of Skills and Technology (NZIST) to develop a strong global marketing platform to promote New Zealand as a destination for quality vocational education. In the interim we’re working closely with ITPs to support the message to students and agents that it’s “business as usual” for international students. 

    Finally, we often talk about the benefits of international education in terms of economic, social and cultural benefits for New Zealand and New Zealanders. But for me, international education is much more than that – it’s personal.  

    That’s because I’ve been an international student and because, together with my family, we have been privileged to host several college-aged international students from Japan and to become their New Zealand family. Likewise, many of my colleagues here at ENZ have been international students or hosted students or had family members studying abroad. So, we understand first-hand manaakitanga, the richness that cultural diversity brings, and the strong and enduring bonds that are formed.  

    At the end of the day, international education is about nourishing and enriching the young manuhiri in our care as they live and study among us, far from home. 

    So in closing, I wish you and your extended families the compliments of the season and a happy New Year. I’m looking forward to working with you next year to provide a uniquely New Zealand education and experience to those choosing to study here, and to ensure more young New Zealanders take up the opportunities to study abroad. 

  • From Education Minister Chris Hipkins

    It represents a shift from international education as a revenue generating export industry to one that incorporates domestic students, boosts global skills and enriches our country socially and culturally.

    We’re making strong progress towards this vision. Education New Zealand’s latest Perceptions survey shows more New Zealanders – nearly 60% – believe international education makes a positive contribution to this country. The survey also reveals an increased appreciation for benefits such as greater cultural understanding.

    We’re seeing more international students located around the country, supporting regional economies and contributing to diversity and inclusion in local communities: the regional distribution of international students is now at its highest level in the past five years.

    We are also seeing a rise in the numbers of international students enrolling at our universities – up seven percent from 2017, and also in our schools, which are up six percent.

    This is evidence of the quality of the educational experience we are offering to the world. The Reform of Vocational Education is another step in the right direction, ensuring this sector is strong, unified and continues to be globally relevant in the fast-changing world of work.

    The reform includes bringing together the country’s 16 ITPs under a single national Institute of Skills and Technology. This will strengthen New Zealand’s profile internationally and increase our ability to attract quality students from around the world.

    Of course, an excellent educational experience is about more than just what happens in the classroom. It is about students feeling welcome, safe and supported. The International Education Strategy places wellbeing front and centre. We can be proud of the progress that has been made in this area – enhancing the pastoral care of international students and improving the information provided to prospective and current international students.

    Let’s continue to work together to grow this vision. As one of the Kiwis surveyed for ENZ’s Perceptions research says: “by bringing a global perspective to our educational facilities, international students increase New Zealanders’ understanding of global cultures and perspectives – and collaborate with them".

  • By the numbers – Enrolment data and Perceptions survey

    Enrolment data 2018 

    • 117,276 international students enrolled in 2018 

    Enrolments by sector 

    • Schools – 22,276 

    • Private Training Establishments (excluding ELS) – 25,466 

    • English Language Schools (ELS) – 21,221 

    • Institutes of Technology/ Polytechnics (ITPs) – 17,240 

    • Universities – 31,529 

    What countries do international students come from?

    • China – 32% 

    • India – 14% 

    • Japan – 8% 

    • Korea – 5% 

    Other key enrolment findings 

    • University enrolments for international students are at a six-year high and the sector is now the largest receiver of international students (27% or 31,529). This is a 7% increase from 2017.  

    • International students studying in the school sector has also increased by 6%.  

    • The regional distribution of international students is also at a six-year high.  

    • There is a growing diversity in where international students are coming from, with the number of students coming from Latin America up by 7%.  

    Perceptions 2019 highlights 

    The Perceptions research shows us what New Zealanders think about international education and the perceived benefits it brings to the country and our communities. Here are some of the highlights from the report.  

    • Almost three in five Kiwis believe that international education positively contributes to New Zealand as a country, while over half believe it contributes at a community level.   

    • More Kiwis are seeing international education as positively contributing to New Zealand’s tourism, economy and economic growth, our international networks and trading connections and a multi-cultural New Zealand.   

    • The social, cultural and economic benefits that international education brings to New Zealand are widely recognised by the New Zealand public.   

    • 65% of New Zealanders recognise the benefits international education brings to New Zealand’s economy and its economic growth. This has increased from 56% in 2017.  

    • In the regions, 53% believe international education benefits the regional economy in comparison to 49% in 2017.         

    • More people are seeing the opportunity for international students to learn about New Zealand’s culture and way of life – 76% in 2019 compared to 64% in 2017.  

    Read the full report on Intellilab.

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