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  • Around the world in five

    CHINA

    China’s push to expand vocational education

    The Chinese government has allocated NZ$21.88 billion to expand China’s vocational training to a new system that will see graduates emerge with qualifications in high-priority areas.

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    GLOBAL

    Universities ride eSports wave for a stake in its future

    Eleven global universities have founded the University eSports International Initiative (UeII) to collaborate on a range of eSports projects, including research, tournaments and governance.

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    GLOBAL

    Why is it so difficult for international students to work in their host countries?

    Policymakers see the benefit of retaining highly skilled international students but opinions differ on the best way to do so, with frustrating results for graduates.

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     TURKEY

    International students flocking to Turkey for higher education

    Thanks to major investments in education, regulatory amendments and government encouragement of student integration, Turkey now hosts one percent of the world’s international student population.

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    UNITED KINGDOM

    GoXchange student app launched

    A new app seeks to support international students by connecting them with peers at the same study destination.

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  • Otago strengthens its engagement with China

    The agreement with Nanjing Medical University will see increased engagement between the two institutions in research as well as staff and student mobility, starting with a Nanjing Medical University delegation visiting the University of Otago later this year.

    University of Otago, Deputy Vice-Chancellor – External Engagement, Professor Helen Nicholson said Nanjing Medical University was a well-respected and internationally recognised institution.

    “We are looking forward to building strong academic, research and mobility links with them, with a focus on pharmacy and the wider health sciences.” 

    Professor Nicholson and Director International, Jason Cushen, travelled as part of the Dunedin City mayoral delegation to mark the 25th anniversary of Dunedin’s sister city relationship with Shanghai, as well as to hold alumni events in Shanghai and Beijing to celebrate the university’s 150th anniversary.

    The Shanghai visit involved the University of Otago and Dunedin City in a number of events including a meeting with the Mayor of Shanghai on 15 July, a formal Shanghai City welcome banquet, and meetings with key education institution partners including Fudan University, Shanghai Jiao Tong University and the University of Shanghai.  

    “We marked these important milestones and honoured our sister-city relationship with a number of events held in conjunction with the mayoral delegation. The strong relationship between the University of Otago and the City of Dunedin is an important factor in the University’s engagement with Shanghai and greater China,” said Professor Nicholson.   

  • The countdown to NZIEC 2019 is on

    In just a matter of days, the doors to the 28th annual New Zealand International Education Conference and Expo (NZIEC) will open.

    At this year’s event, we will be joined by a wide range of partners.

    ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand/OKNZ are continuing their support of NZIEC. They are our Premium Partners for 2019.

    Southern Cross will be showcase its award-winning travel insurance. Every year, it provides travel insurance to over 30,000 international students and their family members, as well as students moving into the local workforce.

    Vodafone helps keep students connected from the moment they land in New Zealand with great offers on international calling and bonus data. It works closely with OKNZ to offer a greeting and translation service.

    Other partners joining us at conference are:

    • IDP Education, who will showcase IDP Connect, its client services division alongside the IELTS, its world-leading English language test.
    • FairWay Resolution Limited: FairWay administers iStudent Complaints, an independent resolution scheme for students.
    • QS Intelligence Unit: QS partners with higher education providers to help them understand and enhance their performace through unmatched intelligence tools.

    “We are grateful for the support of our Premium Partners and Partners at our industry’s annual hui,” says ENZ Chief Executive Grant McPherson. 

    “We encourage conference delegates to connect with them in the Expo Hall during conference.” 

    Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz   

  • Keynote speakers pose challenges

    Unconscious bias, new models of collaboration and poetry readings in fish and chip shops are just some of the subjects examined by NZIEC’s three dynamic keynote speakers.

    Guy Ryan

    Imagine if every New Zealander unleashed their potential to change the world.

    That’s the bold vision of Guy Ryan, founder and CEO of the charity Inspiring Stories.

    Guy called on the audience to reimagine education by:

    • Discovering new models of learning and collaboration.
    • Creating powerful experiences and building degrees and qualifications around them.
    • Harnessing technology and having content delivered by world-class people here and overseas.
    • Fostering connectivity and partnerships, and thinking more about global opportunities.

    New Zealand is capable of meeting challenges, says Guy, because we are “the tiny nation that can”.

    Dr Lisa Coleman

    Dr Coleman is Senior Vice President for Global Inclusion and Strategic Innovation and Chief Diversity Officer of New York University.

    She challenged the audience’s thinking with questions such as: 

    • How are Millennials and Generation Z students asking us to think differently about inclusion, diversity and belonging?
    • How might unconscious bias manifest itself the same or differently in individuals and organisations? (Take a test to determine your individual unconscious bias at Project Implicit)
    • When trying to change an organisation on an issue such as diversity, people at the top and the bottom are often supportive but messages may get lost in the middle. How do we engage the “messy middle”?
    • How we do ensure both partners in global partnerships are on an equal footing, rather than having one leading the other?

     

    Professor Chris Gallavin

    Soon to embark on a poetry tour of the nation’s fish and chip shops, Professor Chris Gallavin is both a poet and Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University.

    He told the audience that education should not be about passing on information, but about “learning how to do things with the stuff we know”.

    Professor Gallavin called for a more collaborative future, with education providers engaging with industry, politics and broader society to help solve the world’s problems.

    “The revolution is coming, whether we like it or not, and it will be driven by young people,” he says.

    “Universities need to change our view of how we see ourselves in the world, from bastions of knowledge to centres of collaboration.”

  • Sustainable growth for schools

    Industry experts shared their vision of sustainable school growth at NZIEC.

    Why should students choose your school?

    Dr Stephen Holmes, founder and Principal of The 5Rs Partnership, says the international school landscape is compelling for students.

    He believes New Zealand schools will benefit from having clear, distinctive positioning. 

    “Find a cogent and compelling reason for your audiences to choose your school over others,” he says.

    Stephen’s top tips include:

    1. Find your school’s intrinsic strengths rather than trying to be everything to everybody. “Don’t give me 50 reasons to choose you – give me three reasons to choose you.”
    2. Communicate substance – teaching, pedagogy, curriculum and staff.
    3. Back up your claims with evidence of the impact you have on students.
    4. Make sure staff are engaged with your messaging, so the rhetoric is backed up by the delivery.
    5. Focus on reputation and co-brands (affiliations, partnerships; who goes to your school).
    6. Word of mouth has more impact than traditional marketing. Parents, staff and former students are all important advocates.

    How to promote internationalism

    For John van der Zwan, Executive Director of SIEBA, internationalisation is a powerful driver for student recruitment and an essential element of future-focused education.

    He says the aim of internationalisation is to help students become culturally competent and globally ready.

    John believes internationalisation requires a commitment across all areas of the school, and should be embedded within teaching and learning.

    The role of international staff in internationalisation, he says, is to:

    • Support or coordinate cultural PLD (professional learning and development).
    • Promote and lead cross-cultural activities.
    • Write a paper for the board and school leaders.
    • Be an advocate and make conversations happen.

  • Around the world in five

    UNITED KINGDOM

    UK government announces fast track visa plan for top researchers

    New visa regulations designed to attract the world’s top scientific researchers will be announced later this year.

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    GLOBAL

    Why more international students are attending Australian schools

    The number of international students at Australia’s international schools is up 11 percent from 2016.

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    GLOBAL

    Better than rankings: three more meaningful metrics for choosing a university

    While university rankings play an influential role for any prospective student choosing a university, there are many other factors that contribute to a meaningful tertiary experience.

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    GLOBAL

    The link between employment outcomes and recruiting

    Employability is now a top priority among international students when planning for study abroad.

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    UNITED STATES

    Eliminating achievement gaps in tertiary education

    Taking a systems approach driven by data, Georgia State University (GSU) managed to eliminate achievement gaps based on ethnicity and income.

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  • Register for ENZ’s market intelligence webinars for South Korea and Japan

    An ENZ market intelligence webinar for Korea has been organised and registration is now open. It will offer local market updates and insights and share Immigration New Zealand updates.

    Registration is also open for an ENZ market intelligence webinar focusing on the Japanese market. This will include local market updates and insights, 2020 dates and regional engagements and NZQA Amendments to the Code of Practice.

    ENZ’s Director Asia, John Laxon, said the industry webinars will be a great opportunity for New Zealand education providers to receive local in-market intelligence from ENZ staff.

    “This will ensure in-market recruitment efforts are well targeted. Our 2019 webinar series is providing market insights and updates from around the Asia region, taking into account strong industry interest in the 2018 series.”

    South Korea Industry Webinar

    Wednesday, 28 August, 11am Korea time/2pm New Zealand time

    Click here to register

    Japan Industry Webinar

    Monday, 16 September, 11am Japan time/2pm New Zealand time

    Click here to register

  • Insights from China

    Session One: It’s all about the relationship: that’s the main message to emerge from a panel discussion between education providers that have partnered with institutions in China.

    Professor Alister Jones is Senior Deputy Vice-Chancellor of the University of Waikato, which has a joint institute to fully deliver its degrees at Zhejiang University City College in Hangzhou.

    “It can take 15 to 25 years to create those relationships so it’s important to maintain your China team,” says Alister.

    Steve Burt, Director of International Education at Kāpiti College, says his school began developing its ties with schools in China by working with a Chinese education bureau eight years ago.

    For the Eastern Institute of Technology (EIT), developing relationships with organisations in China’s provinces help it diversify and build on its strengths in viticulture and wine.

    Fred Koenders, EIT’s Executive Dean for Commerce and Technology, says China is looking to increase its capabilities in vocational education.

    Tips for forming partnerships

    The panel’s tips for partnering with institutions in China include:

    • Do your research.
    • Be prepared to invest time and money into developing the relationship.
    • There is no substitute for face-to-face communication.
    • It’s critical to have a fluent Chinese speaker on your team.
    • Your Chinese partners may become friends for life.

    Session Two: Digital marketing in China

    China has a unique and challenging digital landscape. So how can New Zealand’s education sector use digital marketing to effectively promote themselves in China?

    Euan Howden, ENZ’s Director of Marketing Platforms and Campaigns, and Jordi Du, New Zealand General Manager of digital agency UMS, shared their insights into China’s social media landscape at NZIEC.

    Is WeChat enough?

    Jordi advises education providers adopt an omni-channel approach to digital marketing in China, rather than relying on WeChat.

    He says it’s important to look beyond WeChat because:

    • There are barriers to registering a WeChat official account.
    • It can be expensive to invest in content, media and campaigns.
    • It’s difficult to measure conversion.
    • WeChat isn’t the right channel to target Generation Z (born from the mid-1990s to early 2000s) or possibly Generation Y (born from 1980 to 1994).

    ENZ’s approach

    Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has created bespoke digital technology to share the New Zealand education story with Chinese students.

    We have multiple touchpoints with our Chinese audience, including an official WeChat account, a China-hosted version of our Study in New Zealand website, email, online media and a WeChat mini program to encourage students to use our My StudyNZ tool to connect with New Zealand education providers.

    Creating a content strategy

    When it comes to content strategy, Euan says some things are the same in China as they would be anywhere else.

    “People want relevant content, in the right place, that resonates with them and makes them want to learn more.”

    He advises using your own sources, such as current students, alumni, parents and agents, to create and share content across channels and tools.

    Euan also suggests: 

    • Choosing the right platform by understanding where your target audience is.
    • Developing carefully targeted content in the best possible format.
    • Aligning with ENZ’s campaigns for better brand recall.
    • Exploring and making use of key opinion leaders (KOLs) in China.

  • Letter from the CE: Navigating our changing world

    A huge thank you to all those who joined us in Auckland for 2019’s NZIEC. The conference was filled with fascinating presentations, promising new connections and enlightening discussions. It was, however, the collaborative spirit, warm reception and energy of those who attended and presented that made this year’s conference our best yet.  

    Like many sectors, we are now operating in a state of constant change in terms of students’ needs and wants – and the challenges and opportunities that stem from this was a focus of discussion across the three days of events. NZIEC’s keynote speakers – Guy Ryan, Dr Lisa Coleman, and Professor Chris Gallavin – presented an impressive range of perspectives and ideas across areas including youth leadership and the role of global connectedness, inclusion and diversity, and the value of working together across different sub-sectors.  

    Our environment is also changing. NZIEC 2019 followed an announcement by Minister of Education, Chris Hipkins, about reforms for vocational education in New Zealand. The reforms are intended to ensure the vocational education sector continues to be globally relevant as the nature of work and the skills required in the workplace shifts. Seven key changes will be made, the major one being the establishment of a single public network of vocational training institutes. For more information on the Reform of Vocational Education, click here.

    I would like to reiterate the Minister’s reassurance that the changes will be introduced gradually over several years. International students can continue to enrol here with confidence, knowing we are in the process of making their education experience even better. At ENZ we are looking at the opportunities a strong national identity for New Zealand’s vocational training presents offshore.

    Lastly, the conference was a chance to acknowledge our strong education relationship with Japan, our country of honour. The nation is the third-largest student source country for New Zealand’s international sector. In 2017, for example, we had 10,272 Japanese students study here. I am confident this relationship will continue to deepen with lots of activity planned in the year ahead.

    I hope you enjoy reading this special NZIEC edition of E-News.

    Ngā mihi,

    Grant

    Grant McPherson, Chief Executive of Education New Zealand

    Grant McPherson5

  • The International Education Strategy – one year on

    Goal one: Delivering an excellent education and student experience

    Progress on goal one includes:

    • Launching NauMai NZ. ENZ has launched NauMai NZ, an online platform providing accurate, relevant information to help international students before they arrive and while they’re studying in New Zealand.
    • Reviewing migrant exploitation. MBIE is leading a cross-agency review of the exploitation of temporary migrant workers and international students.
    • Supporting wellbeing initiatives. MoE administers an annual funding round for international student wellbeing initiatives. Initiatives that have been funded have had very positive outcomes for students.
    • Strengthening English language requirements. NZQA has strengthened English language proficiency requirements for international students.
    • Relaunching ENZRA. The ENZ Recognised Agency programme was relaunched in November 2018.
    • Introducing new protections. MoE has introduced amendments to the Code of Practice including new contract and disciplinary protections, clearer requirements for residential caregiver safety checks, and more detailed requirements for monitoring education agents.

    Goal two: Achieving sustainable growth

     Progress on goal two includes:

    • Forming an innovation-focused group. A new pan-sector working group will inform the development of new education products that support the Strategy’s goals.
    • Refresh of the Think New brand. ENZ has refreshed our Think New brand strategy, including creating the identity ‘I am New’.

    Goal three: Developing global citizens

     Progress on goal three includes:

    • Developing an outbound mobility strategy. MoE has begun work on a new outbound mobility strategy. Objectives include increasing participation in exchange programmes by groups that have been historically underrepresented, including Māori and Pasifika students and students in lower decile schools.
    • Focusing on international graduate employability. A new ENZ report, Employer Perceptions of Hiring International Graduates, found New Zealand SME employers value the keen attitude and positive contribution made by New Zealand-educated international graduates.

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