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PMSA scholar dances his way to Taiwan
My seven weeks in Taiwan has changed my life, inspired new career and life goals and given me tools to fuel my aspirations as a choreographer and diplomat. I had already been to Taiwan in 2017, when I was a visiting scholar doing research at the prestigious dance school within the Taipei National University of the Arts (TNUA). I did my thesis as part of my Postgraduate Diploma of Dance Studies for the University of Auckland.
My 2018 trip was focussed on learning and teaching indigenous dance and allowed me to reconnect with relationships I’d built the previous year, as well as build new ones with students, graduates and teachers of the TNUA department.
As a returning visitor to Taiwan, I felt it was important to attend the Amis Tribe harvest festival in Fengbin, Hualien County, to gain a deeper understanding of indigenous Taiwanese people. The Amis is the biggest indigenous tribe in Taiwan, and the harvest festival is one of the most important ceremonies of the tribe’s calendar year. They give thanks to ancestral spirits and celebrate their life and culture through dance, music, sports and unity.
Xavier with friends from the Amis Tribe.
As part of the celebrations, I helped choreograph a dance for some members of the tribe to perform for the chiefs and whole tribe. As they were only fluent in Mandarin Chinese, and I am only fluent in English, we had to communicate through hand gestures and facial expressions. By the end, I had become closer with the members of the group and understood more about their tribe, their culture and their personalities that transcends verbal communication.
I spent some time with Taiwan’s top indigenous contemporary dance company, Bularaeyang Dance Company, located in Taitung in the South-east of Taiwan. There, I took part in indigenous dance and music lessons, observed rehearsals and taught a movement class for the company members inspired by traditional Pacific dance styles fused with contemporary dance. I also taught Samoan sāsā, explaining the history and meaning behind sāsā and its significance in Samoa. I also taught Pacific and Pacific-Contemporary dance workshops at the TNUA Department of Dance, which is renowned for creating some of the world’s elite contemporary dance artists.
Though this was my second time in Taiwan, there were still some misunderstandings when speaking Mandarin Chinese. For example, when I would get thirsty during class I’d tell my classmates I needed a drink of water. Unfortunately, I always got my tone for the Chinese word for water, Shuǐ, mixed up with the word for sleep, Shuì, so people always thought I was tired or wanted to sleep during class!
“In Taiwan, I connected with fellow Kiwis working for the Ministry of Foreign Affairs and Trade and the Asia New Zealand Foundation. Building these relationships was important as I hope to undertake a career in diplomacy in the future.”
I got to make further connections with top arts and dance festival producers, directors and curators at the Asia Discover Asia Meeting (ADAM), a festival and forum in Taipei where attendees from Australasia and the world come together to look at the future of arts and dance in Asia. It is an important event in which to collaborate, network and discuss project ideas for the future.
During my time in Taiwan, I connected with fellow Kiwis working for the Ministry of Foreign Affairs and Trade and the Asia New Zealand Foundation. Building these relationships was important to me as I hope to undertake a career in diplomacy in the future alongside my choreographic and artistic career. One contact was a fellow Samoan and family friend, and she provided me with advice about a career in international diplomacy. She also put me forward for a life-changing experience – the Indigenous Austronesian Forum, which I attended and represented New Zealand and Samoa.
The two-day Forum was hosted by the Taiwanese government, the Council of Indigenous Peoples of Taiwan and the Centre for Indigenous Studies and held at the National Donghwa University. Delegates came from indigenous tribes across Taiwan and the Pacific to take part in cultural exchanges, performances, indigenous community outreaches and to learn about issues in the region. A declaration was proposed at the forum, to create an agreement and document that highlighted issues of indigenous Austronesian people and how to improve and advocate for issues within governments and institutions. I am now collating this document and have been in discussions with the forum to return to Taiwan next year as a facilitator.
I thank the PMSA for supporting my aspirations and my research project. I am extremely grateful to have been given the opportunity.
Xavier (bottom left) with Bularaeyang Dance Company members after teaching their class
Xavier with friends, some of them exchange students from Australia and the US.
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Future Proof 2.0
The campaign builds on the success of an earlier campaign in March 2018, which reached more than 33 million potential students and achieved 14 million social engagements.
We encourage New Zealand education providers to align their marketing activities with Future Proof 2.0 to increase and amplify impact.
About the campaign
Future Proof 2.0 is an integrated global campaign run across paid media, social media engagement, studyinnewzealand.govt.nz, email and PR.
The campaign, which began 8 October and runs for eight weeks, aims to attract high quality students from our key strategic markets by raising awareness of New Zealand’s education quality.
It integrates all of ENZ’s marketing channels, draws on behavioural data from our database marketing programme and leverages the one million-strong audience on our social channels (Facebook, Instagram, YouTube and, in China, WeChat).
The campaign will direct prospective students to a Future Proof 2.0 landing page and encourage them to join My StudyNZ, an online tool that helps them find the New Zealand study programmes that best suit their needs. Students can shortlist their favourite programmes, track their application progress and send enquiries to education providers.
Campaign messaging
Future Proof promotes a September 2017 report by The Economist Intelligence Unit ranking New Zealand as first out of 35 countries at preparing students for the future. Future Proof 2.0 continues the conversation by showcasing some of the exceptional teachers and academics who make New Zealand’s education system world leading.
The campaign’s central message is: Our teachers lead the world in preparing students for the future.
The key messages are:
1. Our teachers give you the skills to put your knowledge to work in the world.
- Students in New Zealand learn to think critically and creatively, work collaboratively and develop a global mindset, making them more prepared, and adaptable, for the future world of work.
2. Our teachers challenge you to reach your potential in an unlimited learning environment.
- Students in New Zealand gain practical, hands-on skills both inside and outside the classroom.
3. Our teachers are inspired by a society that encourages curiosity, new ideas and respect for the world around us.
- Students in New Zealand thrive in an open, welcoming society that embraces new ideas and innovative thinking.
Future Proof 2.0 will keep the same slogan as the previous campaign: Future Proof yourself in New Zealand.
We’ve created compelling content – videos, photos and written content – to share stories about New Zealand’s teachers with the world.
While Future Proof 2.0 will feature many great teachers, our three stars are:
Professor Kathleen Campbell, a geologist, paleoecologist and astrobiologist at the University of Auckland
With her expert credentials and involvement in the NASA 2020 Mars Rover Mission, Kathleen is a standout example of the high-quality academics that students can work with at New Zealand universities.
Mark Hanlen, a marine studies teacher at Whakatane High School
A favourite amongst his students, and with an infectious passion for his subject, Mark's story makes a great showcase for hands-on, real-world learning. He brings the concept of manaakitanga (mutual respect) into his teaching both inside and outside the classroom.
Dr Faith Kane, a senior lecturer in textiles at Massey University
Faith brings a creative element with a future focus to the campaign. Her work in laser processing textiles and textile design for sustainability speaks to New Zealand's innovation strengths and real-world problem solving.
How can Future Proof 2.0 help you?
You can increase the impact of your marketing by aligning your timings and activities with Future Proof 2.0. For example, you might like to highlight your region’s or institution’s teachers while the campaign is running.
Using our creative assets
Assets we’ve created for the campaign include videos, imagery and blog posts, quotes and other written content about our teachers and their students.
We will add all assets to The Brand Lab as they become available.
Useful resources
You can find advice on identifying audiences, channels and story ideas on the Skills Lab.
For example, there are practical tips on:
- Creating a digital marketing strategy
- Using social media to turn your followers into advocates
- Writing great blog posts
- How we use My StudyNZ to match students to institutions
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Scholarship takes engineering student to Chile
Madeline first fell in love with Chile six years ago during an exchange. Since then, she was looking for an opportunity to return when she came across the PMSLA programme and returned for an internship with Engineers Without Borders.
“It’s an international network of engineers who dedicate their time creating technologies for developing communities. We also develop training for Chilean engineering students so that communities are empowered into the future, long after the engineers leave.”
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Study Abroad NZ schools programme launched in US
ENZ Business Development Manager Mary Camp says this is a pilot project to test the waters in the US market.
“We’re thrilled to be partnering with AFS for this pilot – they are a trusted organisation with a long history of matching US students with life-changing education experiences.
“New Zealand schools have much to offer US students looking for a high-quality study abroad experience to give them a competitive advantage in the college application process.”
The programme includes nine New Zealand schools, each offering themed programmes for one semester in the fields of environmental studies, Māori culture, the arts, outdoor education and leadership.
Mary is hoping to see some more US students coming through in 2019 as a result of the pilot.
“Opening up new markets for the school sector will help us achieve sustainable growth, which of course is a focus of the International Education Strategy.
“If the pilot is successful, we’ll look to roll it out to more New Zealand schools.”
Check out the AFS web page for more information about the programme.
The schools involved are Rangitoto College, Western Springs College, Western Heights High School, Aotea College, Papanui High School, Hillmorton High School, Whanganui High School, Whakatane High School and Te Puke High School.
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Brazilian students look to New Zealand tertiary studies
Organised by Brazil agent FPP Edu-Media, ENZ attended the high school tour to introduce Brazilian students to the tertiary possibilities in New Zealand, particularly undergraduate qualifications.
The last BELTA SEAL Survey from March 2018 shows that 30% of the Brazilians who studied overseas in 2017 were in the 18 to 21 age group, and that their main motivation for international education is to stand out professionally.
Daniela Ronchetti, Director of Operations at FPP Edu-Media, says while short-term programmes have typically been the most popular overseas study for Brazilian students, there's a growing interest in undertaking full degrees overseas.
“Many of these students, fluent in English and with experience of overseas study via summer courses at a young age, are comfortable enrolling in international universities.
“With interest in the US and UK declining, Brazilian students are looking closer at New Zealand, Australia and Canada when considering a full degree abroad.”
Ana Azevedo, ENZ’s Senior Market Development Manager for Brazil, visited eight international secondary schools, from small boutique schools with 15 students per class to large education groups with thousands of students, which are all investing in pathways to international tertiary education.
ENZ’s Ana Azevedo with Marilda Bardal, International Relations Coordinator at International School Alphaville.
“These schools typically offer bilingual education, IB (International Baccalaureate) or the American diploma and academic counselling, so that by the time students complete high school, they are prepared for an international experience,” said Ana.
Also in attendance were government education organisations and universities from the US, Canada, Australia, France, Germany, the Netherlands and the UK – but Ana said New Zealand had an edge.
“It was a great experience to stand among our competitors at the opening of each event and present New Zealand as the country that best prepares students for the future – not an easy ranking to beat!”
“There is still work to be done on raising awareness of all that New Zealand has to offer to Brazilian students, particularly in tertiary education. It is a significant investment for a family so we need to be clear about the return of this investment.
“Showing students the variety of programmes they can find in New Zealand, the cultural diversity and welcoming environment – very few countries offer this combination. It is a full package!”
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Students around the globe join New Zealand summit
Kicking off this week with seminars on the space economy and mechanisms for social change, and the human cost of climate change, the online global workshop connects a diverse group of potential international students to help them connect, collaborate and shape their future.
ENZ’s Deanna Anderson, Business Development Manager says the project offers ENZ a great opportunity to learn more about the motivations of learners from new markets while offering the students involved a unique digital engagement with New Zealand.
“It’s a two-way learning experience that explores the futures of our next generation of learners while offering them a window into New Zealand’s unique way of problem solving.
“The aim is to create an inspiring initiative that engages hundreds of students and allows us to use their insights to better understand the future of our next generation of learners.
“Each student has the ability to offer insight that could help shape a more personalised, meaningful, relevant and uniquely New Zealand education experience.”
The summit involves 12 expert speakers who are presenting six online seminars on topics ranging from sustainable design to social entrepreneurship to climate change.
“After the seminar series, the students will be involved in a co-creation weekend where they will work as part of 65 online challenge groups to discuss solutions to some of the planet’s most pressing issues such as energy production, waste as a resource and the future of human survival.”
Deanna says this pilot research project will provide invaluable insights for New Zealand’s international education sector that will inform the direction of future industry innovation.
For more information or to join the webinars, visit https://www.emergingfutures.co.nz/
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Kiwi schools hit the road in the Philippines
Led by a team of ENZ staff, the group made the journey through Manila and Cebu over one week in September in a (very cosy) ENZ bus.
Desiree Lee, ENZ’s Market Manager, Malaysia and Philippines, said it was great to see the camaraderie shared by New Zealand providers and the shared vision of promoting New Zealand education to the world.
“We had a blast hosting our energetic providers from the university, ITP, PTE and school sectors across the Philippines. We braved the Manila traffic together, met with more than 200 international school students whose interests ranged from medicine to creative writing.”
The providers had another chance to meet school counsellors, New Zealand alumni and parents at the ENZ Networking Night hosted by Ambassador to the Philippines, David Strachan, at the Official Residence.
“Most Filipino students considering study abroad are from the private education network and, to attract these students to New Zealand, we have to be prepared to compete against strong brand names like there are in the US,” explains Desiree.
“The US is the most high-profile study destination for Filipino students, with a very active in-market presence including many Ivy League names such as Stanford University.
“Targeted activities such as the Schools Roadshow is a chance to get some face time with these students and present our unique offering.”
The tour of the Philippines was capped off with an oversubscribed agent seminar in Cebu, where Immigration New Zealand gave key market updates.
“They revealed that Cebu, Quezon City, Metro Manila, Davao del Sur and Cavite are the top five regions where student applicants are coming from.
“INZ also highly recommends the use of its online application platform which is far more cost and time efficient.”
New Zealand providers included Carmel College, Rangitoto College, University of Auckland, Massey University, ACG Education, Ara Institute of Canterbury, Southern Institute of Technology, Toi Ohomai, WelTec & Whitireia, Eastern Institute of Technology, Manukau Institute of Technology, Nelson Marlborough Institute of Technology, and more.
Braving traffic in Manila on the ENZ Bus
At the Chinese International School Manila
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CONNECT webinar series – A digital update
Richard Kyle, ENZ Business Development Manager, says the first CONNECT webinar later this month will provide an update on ENZ’s digital work programme.
It will cover what the different streams of work are, how they work and, most importantly, what education providers can do to make the most of them.
“The webinar will delve into how our tools can assist your institution to track and measure referrals. It will also be a chance to ask any burning questions or to clarify any aspects you or your institution may have,” says Richard.
“We’ll also talk about some new products we’re developing including an ENZ chatbot, an Outcome of Visa indicator, and ENZ global digital campaign plans for 2019.”
The webinar will be relevant to international staff as well as those who work in digital, marketing or admissions teams.
The webinar will run on Wednesday 24 October from 2.00-3.30pm.
Please note: This webinar is only open to representatives from New Zealand education institutions, government and regional partners.
Check out future editions of E-News for further CONNECT webinar updates.
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Around the world in five
UK
ELT sector concerns over rising agent costs
English language training institutions have voiced concerns that the rising commission rates of education agents are making it unsustainable for schools to pay.
GLOBAL
Bilingual education – a competitive advantage
Offering students a bilingual education could be key to improving access to higher education, provide opportunities to study abroad and improve future job prospects in an increasingly globalised world.
SOUTH KOREA
Fourth straight year of strong international student growth
Enrolments from Viet Nam are a strong factor in South Korea’s overall international student growth of nearly 70 percent since 2014.
BRAZIL
EMI courses in Brazil grow to more than 1,000
A growing number of higher education institutions in Brazil are recognising the importance of offering English as Medium of Instruction courses, with the number of EMI courses rising from 671 in 2016 to over 1,000 in 2018.
CHINA
The consolidation of private higher education
With more than 740 private higher education institutions in China, and thousands of private vocational schools, China’s fragmented private higher education industry is expected to undergo a wave of consolidation over the next decade.
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Around the world in five
GERMANY
Student housing prices increase up to 70 percent
Growing student demand for housing in large cities and rapid rise in property prices due to better quality of new buildings are major reasons for the price increase.
UK
University of Birmingham opens door to Chinese students with gaokao
The University of Birmingham will accept the gaokao exam for Chinese students wishing to join its undergraduate courses in 2019 in place of A-levels or the International Baccalaureate (IB) diploma.
ISRAEL
$118 million programme announced to attract international students
Israel’s Council for Higher Education has announced a plan to spend $118 million to attract international students, with a target of doubling the number of international students to 24,000.
CANADA
International students transform Canada's schools, immigration
More than 500,000 international students are expected to study in Canada this year, and those who want to stay after graduation will make up 40 per cent of the country’s economic-class immigrants.
JAPAN
Robots to help teach English in Japan
The Japanese government will trial the use of robots to teach English in 500 schools to improve its population’s English proficiency as it prepares for the 2019 Rugby World Cup and Olympic Games.
