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  • NZ education making headlines across Asia

    Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.

    "Carving a name for themselves in the land of Kiwis”, “Open spaces, open hearts invite ASEAN minds to think new” and “Engineering options in New Zealand” – these are just a few recent headlines about New Zealand education featuring in media across Asia.

    From March to June, 21 media from seven target markets visited 20 different education providers throughout the country on Education New Zealand’s visiting media programme.Key coverage since then has included feature articles in target publications in China, India, Malaysia, Indonesia, Viet Nam, Thailand and the Philippines.“ENZ invites overseas media to visit New Zealand to report on our world-class education experience – filming, writing, blogging and tweeting about their experiences,” says John Goulter, General Manager, Government and Partners.“ENZ developed programmes that saw the journalists visit a wide range of education providers from across all sectors and get a real taste of New Zealand’s education strengths most relevant to their audiences.”“The impressions these visiting journalists form, and the coverage they give New Zealand as a result, relies on the rich experiences they have and the engaging students they meet. Thank you to those involved earlier this year for the effort and time you invested in delivering a great experience.”

    Highlights include:

    • A two-page feature on the front of the ‘Learning’ section of the Philippine Daily Inquirer. “Open spaces, open hearts encourage ASEAN students to ‘think new’” reached over 2.7 milion readers through the stories
    • of two students studying IT and cooking. The article compared New Zealand’s work-relevant programmes, choice of subjects, strengths in niche areas such as Computer Science with those offered in the Philippines, and praised New Zealand’s diversity and equality.
    • A story on New Zealand’s rising prominence as a high-quality, value-for-money destination for international students, published in the Bangkok Post as part of an ASEAN 40 visit to celebrate four decades of diplomatic relations between New Zealand and ASEAN nations. The newspaper has a daily circulation of 75,000. You can read the story here.
    • Multiple-page features in Malaysian newspapers the New Straits Times (average daily readership 240,000), Sin Chew Daily (500,000 readers) ande  Berita Harian (983,000 readers). Articles highlighted New Zealand’s strengths in a variety of subject areas, the student experience in NZ, and qualifications that equip students with work-ready skills.
    • Full-page features in India pointing out the advantages of studying media design and hospitality and adventure tourism in New Zealand (New Indian Express, circulation 335,616).
    • One-page profiles on each New Zealand university in the Indonesian youth magazine High End Teen, which reaches a targeted youth audience aged 13 to 18. Each profile highlighted the university’s distinctive strengths and included a student profile.

  • Agent engagement in Thailand

    Delivering his welcome speech, H.E. Mr Reuben Levermore, New Zealand’s Ambassador to Thailand, emphasised the niche strengths of New Zealand education; how we can best stand out from crowd and the importance of agents as key partners in raising awareness.

    The workshop included speakers from New Zealand Trade and Enterprise and Immigration New Zealand, Thai government partners and local New Zealand alumni, to help give agents a good understanding of the value of New Zealand’s education offering and to provide them with a range of tools to sell New Zealand as an education destination.

    Chortip took a new approach to the workshops – presenting on market trends and statistics, while also showcasing niche courses offered in New Zealand such as film, animation and sports management. The workshop topics included: cyber security and health IT in Thailand; labour market information; overseas engineering programme accreditation and approval by the Council of Engineers Thailand; criteria for establishing equivalence for New Zealand education qualifications by the Bureau of Education Testing under the Thai Ministry of Education; and ‘Apply on Behalf’ online visa application training by Immigration New Zealand.

    This was the first full day workshop delivered in this style offered to Thai education agents and was well received by participants. ENZ will continue to support agents in Thailand in promoting New Zealand as a study destination, with further activities planned in the coming year.

  • Improving ENZ’s agent programme

    ENZ’s agent programme has enabled agents recommended by both education providers and our in-market teams to become part of ENZ’s ‘Recognised Agencies’ programme. Now that it’s been underway for a year, we’re reviewing the way the programme operates and is administered to make sure it can:

    a)  Add more value from our work with agents to increase international student numbers; and

    b)  Protect New Zealand’s reputation as a high quality education destination.

    Martin Jenkins & Associates Limited have been appointed to undertake the review, and will interview a range of agents, providers, government agencies and ENZ staff. The review is due to be completed by the end of September.

    ENZ staff will continue to manage the programme during the review. However, while the review is underway no new applications for ENZ Recognised Agency status will be processed.

    If you have any queries, please contact us at agenthelp@enz.govt.nz.

  • Kāpiti College’s doors are always open

    With 83 students from 17 different countries currently enrolled, Kāpiti College’s international education programme is one of the largest in the Wellington region – no mean feat for a school ‘up the coast’ from Wellington city. 

    Theirs is an opportunities-focused approach, combined with strong ‘say yes, and work it out later’ attitude. Steve’s the first to admit it’s an approach that doesn’t suit everyone but, for now, it’s one that’s working for them.

    This open and proactive way of working has seen them develop an array of innovative teaching methods and programmes to the benefit of both local and visiting students, including those with learning disabilities.

    Interesting aspects and benefits of Kāpiti College’s programme include:

    International class

    Kāpiti College’s innovative approach to international education puts a strong emphasis on internationalising the Kiwi students, with a specialised ‘international’ class bring trialled this year.  This Year 10 class sees Kiwi students learn social studies and English through an international lens and learn the basics of Mandarin and Thai language. International students join the class as they arrive during the year.

    There is some competition to get into this class, with those who are successful being given the opportunity to travel to China and Thailand later in the year.

    One such student, Max Ross, was awarded a scholarship to spend three and a half weeks at Pibulwitthayalai School in Thailand. Steve Burt visited Thailand a short time later to sign a Memorandum of Understanding with the school, formalising the partnership between the schools and creating the foundation for a long-term engagement.

    Pathways

    Other education providers in the region also reap the rewards of Kāpiti’s successful international programme, with many Kāpiti College students choosing to remain in the area and enrol with them.

    The aviation programme offered by the school in conjunction with Kāpiti Air Academy has proved just the hook to entice one of Kāpiti College’s international students to further his education in New Zealand.

    The school also offers academies for golf, swimming, basketball and rugby.

    Special programmes

    The flexible and open approach of Kāpiti College’s international team has seen them host foreign students with dyslexia and other learning challenges. The smaller class sizes and specialist teaching ensures these students aren’t left behind and they feel welcomed by their peers and the staff.

    Community engagement

    Kāpiti College’s programme is supported by a strong homestay community. This creates a real sense of welcome for the students and brings about a strong understanding within the community as a whole of the value of international education.

    The broad reach of the school’s engagement with the wider community has seen them build a strong relationship with a local Chinese real estate agent who acts as a willing ambassador for the college’s education programmes on her visits to China.

    Offshore government engagement

    Paul and Steve have worked at making good connections at a government level too, with the Thai Ambassador to New Zealand, H.E. Maris Sangiampongsa, recently visiting Kāpiti College and praising their achievements in teaching Thai language and culture. The Ambassador also invited the families of the 17 College students soon to travel to Thailand to visit The Royal Thai Embassy in Wellington where he will provide them with an orientation programme.

    The future looks bright for Kāpiti College’s ongoing success in it international programme but there’s one thing Steve is only too aware of: “We can’t take things for granted. It’s important to keep our eye on the ball as far as the student experience goes, as well as maintaining regular and meaningful contact with offshore stakeholders.”

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    H.E. Mr. Maris Sangiampongsa, Ambassador of Thailand to New Zealand meets with Kāpiti College’s International Thai Students

  • Hamilton accelerates industry growth

    Feedback both on- and off-line was positive, with 94 percent of attendees rating the conference good to excellent. Of those, 52 percent rated the conference very good and one in five rated it excellent. And 83 percent of delegates agreed or strongly agreed that NZIEC 2015 added value to their organisation.

    Here’s what you had to say about Conference:

    • “After going to these conferences for so long, they can be a bit repetitive but I really thought you did a brilliant job. You had really interesting sessions with fantastic speakers so I feel as though I definitely learned something from being there.”

    • “I found it informative, pitched at the right level, useful, entertaining, professional.”

    • “A great way to appreciate trends, see the bigger picture, and network extensively.”

    • “A super, snappy, and interesting conference.”

    • “The food was fabulous, could not be better. I liked the mix of inspirational addresses and best practice examples with solid information on markets and other useful information. Good to have special time just for schools and school issues, including SIEBA. The dinner was great, good food, good entertainment; thanks to the sponsor. Thanks ENZ you do a good job. The venue was great and the venue staff very helpful. It was good for us to have it in Hamilton.”

    • “It was the best NZIEC conference to date! It was all perfectly balanced between great speakers, excellent venue and dinner, and the chance to catch up with colleagues.”

    If you missed the conference, you can view all the presentations on the conference website. If you would like a copy of the Return on Investment templates that Komal Narayan presented in her sessions, email intelligence@enz.govt.nz.And, you can get up to speed with the Lightning Innovation session courtesy of The Waikato Times.If you didn’t manage to buy one of Catherine De Vrye’s books before they sold out, you can order them from Fishpond.co.nz. Search for Hot Lemon and Honey, Hope Happens, and Hope as My Compass.

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  • Hawke’s Bay groups collaborate for growth

    The group of education providers and partner agencies are making sure their “shop front” is as attractive and welcoming as possible. E-News caught up with Education Hawke’s Bay Business Development Manager, Steph Kennard, on the approach.  

    Who makes up Education Hawke’s Bay?

    Education Hawke’s Bay is a voluntary member organisation made up of local government, schools, our ITP and PTEs.  We were formed approximately two years ago with the common goal of doubling the value of international students to the region by 2025.   

    What was the motivation behind the re-brand and new website?

     We wanted to create an identity for Education Hawke’s Bay that served multiple purposes, with a brand that would give our members a sense of belonging. We wanted to showcase Hawke’s Bay as a study destination at the same time as promoting the special characteristics of each education provider. By developing a website, and removing the dependence upon printed brochures, we have reduced our overall costs. 

    Based on this brief, we developed a new brand called ‘Learning Hawke’s Bay’ and new website www.learninghawkesbay.nz. The use of the word ‘Learning’ represents both the study and leisure experience – students come here to study in a classroom, but they will also gain experience – learn – outside of it, through our culture and local tourism. 

    Our logo operates on several levels – acting as a pointer to direct the viewer, resembling an open book and also an open laptop. This works well with our ‘Learning’ brand.

    The website works as a stand-alone site, but can also be incorporated within individual members’ marketing collateral. Our website uses large format imagery to “paint a picture” of Hawke’s Bay as pictures require little, or no, translation! These images have been chosen to appeal to both students and parents alike, and regardless of country of origin. 

    Our website ensures we can respond quickly to queries and can be updated within moments.  

    What part does the rebrand and new website play in your overall strategy?

    The website and brand are an integral component of our strategy and give us the tools to promote Hawke’s Bay to students overseas. Building the website has meant we can work more smartly on our international promotions. The next steps are to incorporate a social media presence and build on our communication plan.  

    Are there any particular successes or learnings you’d like to share from the rebranding exercise?

    It was important to ensure that our design, including colour and brand, represented our members and was functional. We also required the website to be built with an easy content management system so that we could make changes quickly in-house, without incurring extra costs.  The framework also needed to be flexible enough to enable us to develop the website and make additions to pages without the need for a full re-design.  

    You recently took part in a regional cluster pilot with Hastings District Council. How has this gone?

    The Agent tour was our first real taste of regional clustering in practice. It certainly had its challenges as each member had a different view of which country we should be targeting. In the end we settled on Japan, which meant that not all members participated.

    The other project in the pilot, is to develop a revenue monitoring framework. This is still in the planning, as it requires data which the Education Hawke’s Bay team can’t yet access. Our stakeholders are keen to know just what revenue is generated by our international students, so we want to ensure accuracy.  

    What part has ENZ’s Regional Partnership Programme played in the development and operationalisation of your strategy?

    The support and advice from the ENZ Business Development team has been hugely appreciated, as it can be quite isolating being based in a region and trying to please each of the members. Of course, the financial support has enabled us to employ someone to help us deliver on our regional strategic goals for growth.  

    Is there anything else you’d like to add?

    Our region has just taken part in a poll which proposed that all five councils amalgamate. The proposal was turned down by the community. Although this has been challenging for our region in general terms, the regional education cluster we have established is a great example of how collaboration among members from both Hastings and Napier can work!

  • China – NZ TVET relationship strengthened

    The Minister for Tertiary Education, Skills and Employment, Steven Joyce, opened the event on behalf of the New Zealand government. The symposium was embedded within the International Forum on Vocational Education at the China Annual Conference for International Education, 2015 (CACIE 2015) where New Zealand featured as the country of honour for 2015. This was an achievement secured by ENZ’s China Team and underpins its strong relationship with organising body, the China Education Association for International Exchange.

    The symposium was part of three days of activities that included a joint universities’ alumni event for New Zealand students; a business to business session between New Zealand ITPs and their Chinese counterparts; the CACIE gala dinner, featuring an opening speech by Minister Joyce; the 4th New Zealand – China Higher Education Forum; the opening of the New Zealand Country of Honour Pavilion at the China Education Exhibition (also a part of CACIE) and the full-day symposium itself, on 24 October. Representatives from the Chinese Ministry of Education, the China Education Association for International Exchange and senior representatives from Chinese vocational institutions worked closely with the New Zealand representatives over the three days.

    The symposium featured sessions from New Zealand and Chinese speakers on topics including: the reform of TVET in China, student centric approaches to teaching, producing work ready graduates and a roundtable session on the opportunities and challenges of joint programme development between China and New Zealand. The Chief Executives of Unitec, Wintec and Waiariki Institute of Technology, the Director of Business Development and Partnerships at WelTec and the National Director for Ako Aotearoa were among the impressive array of speakers.

    The symposium was preceded on 23 October by a session with New Zealand ITPs and over ten Chinese counterparts in a business to business activity to match institutions with potential partners. The opportunity provided by the symposium and the business to business session allowed for new relationships and agreements to be formed and an affirmation of existing relationships.

    The Beijing Symposium will be followed by the China – NZ Modern Vocational Education Development Forum to be held at Wintec on 25 and 26 November.  The Hamilton forum will discuss how our institutions can satisfy the Chinese and New Zealand authorities that their transnational education programmes meet appropriate quality standards. They will also explore the issue of how to accelerate the development and approval of such programmes. 

  • How big are our product and service exports?

    As part of the valuation process, a short survey will be sent to relevant members of New Zealand’s international education industry this week.

    The survey aims to understand more about the companies and organisations that gain export revenues from providing education products and services offshore, including the type of activities they engage in and the associated revenues. Revenue figures will remain confidential to the researchers and will be aggregated so that it will not be possible to associate any particular entity with the published data.

    The survey will enable ENZ to update our 2012 estimate of the value of education exports at $104 million. We encourage industry who receive the survey email to take part in this important data gathering exercise so that the value of your business is accurately reflected.

    Exports include the offshore delivery of qualifications, consulting, publishing, education technology and industry training. Exporters of education services comprise education organisations and companies, as well as an increasing number of companies whose primary business is not education, but which undertake training overseas.

    If you are an active education exporter and have not received an invitation to participate in the survey by 29 February please get in touch with Adele Bryant.

  • Regional partners’ workshop goes to Hawke’s Bay

    The workshop is an initiative of ENZ’s Regional Partnership Programme (RPP), and drew a group of more than 20 regional coordinators from across the country. The RPP is a part of a strategic focus by ENZ to grow the value of international education across the whole of New Zealand as part of the effort to grow the industry’s value to $5 billion by 2025.

    “The aim of the workshop was for participants to share experiences and receive professional development to increase their effectiveness in working with education providers in their regions,” said Greg Scott, ENZ’s Regional Partnership Programme Manager.

    Topics included:

    • Product development

    • Inbound familiarisation planning

    • The upcoming regional digital resource

    • Increasing awareness of the value of international education in regional communities.

    Participants enjoyed a range of presentations including lively show-and-tell sessions from Education Wellington and Education Hawke’s Bay, as well as an update from Karen Chalmers, NZQA’s Director International and Policy.

    The day before the workshop, a smaller group of new regional coordinators came together at an ENZ-facilitated orientation session. They learned more about the RPP, contributed to an interactive business plan workshop, and heard some first-hand insights from Education Taranaki’s Rachael Berndt.

    Greg said feedback about both days was extremely positive.  

    “We've seen a good number of regions join the RPP over the last 12 months, and there is a significant increase in regional growth initiatives as a result of the formation and implementation of their strategies.”

  • Regional partners’ workshop goes to Hawke’s Bay

    The workshop is an initiative of ENZ’s Regional Partnership Programme (RPP), and drew a group of more than 20 regional coordinators from across the country. The RPP is a part of a strategic focus by ENZ to grow the value of international education across the whole of New Zealand as part of the effort to grow the industry’s value to $5 billion by 2025.

    “The aim of the workshop was for participants to share experiences and receive professional development to increase their effectiveness in working with education providers in their regions,” said Greg Scott, ENZ’s Regional Partnership Programme Manager.

    Topics included:

    • Product development

    • Inbound familiarisation planning

    • The upcoming regional digital resource

    • Increasing awareness of the value of international education in regional communities.

    Participants enjoyed a range of presentations including lively show-and-tell sessions from Education Wellington and Education Hawke’s Bay, as well as an update from Karen Chalmers, NZQA’s Director International and Policy.

    The day before the workshop, a smaller group of new regional coordinators came together at an ENZ-facilitated orientation session. They learned more about the RPP, contributed to an interactive business plan workshop, and heard some first-hand insights from Education Taranaki’s Rachael Berndt.

    Greg said feedback about both days was extremely positive.  

    “We've seen a good number of regions join the RPP over the last 12 months, and there is a significant increase in regional growth initiatives as a result of the formation and implementation of their strategies.”

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