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Letter from the CE: $4.28 billion valuation a great result
This places international education (onshore and offshore delivery) as New Zealand’s fourth largest export industry, and puts us well on the way to achieving our goal of a $5 billion economic value by 2025.
This achievement belongs to our education providers for delivering high-quality education programmes, the government bodies who work together and keep student well-being at the heart of the industry, and the Kiwis who welcome young people from around the globe into their homes and communities. This is what keeps bringing students to our shores.
As we know, economic contribution is just one aspect of international education, with the social and cultural benefits (though harder to quantify) being equally important.
International education connects New Zealanders with the world in a personal and meaningful way, and provides a global perspective to our institutions and communities. International students bring a rich cultural diversity, and allow Kiwi students to learn about the world by bringing the world to them. Students are exposed to different ways of thinking and looking at things, helping them to become more outward-looking and accepting of other cultures.
Of course, international education is a two-way flow. While New Zealanders are increasingly aware of the benefits of having international students here, there is ample opportunity for young Kiwis to go out into the world and experience the benefits of international education for themselves. This, I hope, will be a growing focus for the industry.
The new valuation is a clear reflection of New Zealand’s successful approach for both providers and students. It also demonstrates that great things that can happen when we work together. Let’s keep working together for the benefit of all.
Grant McPherson
Chief Executive, Education New Zealand
The Economic Impact of International Education Report for 2015/16 and its key findings can be found here.
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Auckland Agency Group progresses student well-being initiatives
AAG Chair Isabel Evans, Director of the Ministry of Education (MOE) in Auckland, says more than 60 per cent of international students currently study in Auckland.
“The AAG group was established to build cross-agency government leadership in the Auckland region,” she says.
“We also wanted to ensure that agencies on the ground in Auckland are collaborating effectively.”
Education members of the AAG include the MOE, Education New Zealand (ENZ), New Zealand Qualifications Authority (NZQA) and Tertiary Education Commission. Other government agencies include New Zealand Police, Ministry of Business, Innovation and Employment (MBIE), Immigration New Zealand, Ministry of Foreign Affairs and Trade, Ministry of Social Development and Office of Ethnic Communities, Waitemata and Auckland District Health Boards and the Human Rights Commission. Auckland economic growth agency ATEED also plays an important role.
Ms Evans said the AAG was involved in stakeholder engagement in August which contributed to a draft International Student Wellbeing Strategy.
“From this engagement, we identified a number of action areas. Since then, group members have been working on ways to improve the overall international student experience in Auckland, with the potential to roll these out nationally if successful.”
Below are some of the initiatives underway.
- ATEED and NZ Police are working on a refresh of a safety video for international students. While it will be filmed in Auckland, its messaging will apply to students nationally, and should be available from early 2017.
- ATEED is developing an International Student Experience programme in partnership with ENZ and industry partners.
- Several agencies are looking at ways to improve the information available to international students and their families. Students are seeking more information on such topics as the true cost of living, insurance and what it covers, employment rights, health services and New Zealand culture.
- Agencies are also looking at ways to provide more volunteer and internship opportunities for international students. ATEED and MBIE will also launch phase two of their job-ready graduate programme working with ICT grads specifically.
- Several agencies are looking at ways to better support international parents, particularly those accompanying children who are studying at primary school here. These parents can be isolated and lonely. This support can also extend to the homestay parents who host international students.
“These initiatives are a start, and the AAG members are enthusiastically collaborating to make sure that opportunities to enhance the international student experience are progressed,” says Ms Evans.
She says the AAG’s work is aimed to enhance the service that international students receive from their education provider, rather than replacing it.
For further information, please contact ENZ Acting Director, Student Experience, Sahinde Pala at Sahinde.pala@enz.govt.nz.
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Work begins on plan to grow offshore delivery
Education New Zealand is developing an international delivery plan to provide a clear and comprehensive rationale for New Zealand's involvement in the international delivery of education and training. Its findings will be integrated with the International Education Strategy, currently underway.
ENZ Industry Development Manager Adele Bryant said the plan will be comprehensive.
“It will identify and prioritise opportunities, approaches and models that will be competitive and build the best long-term value proposition for New Zealand,” Bryant said.
The Observatory on Borderless Higher Education (OBHE), in partnership with the International Graduate Insight Group (i-graduate) have been selected by ENZ to develop the plan.
OBHE is a higher education think tank with a unique remit focussed on ‘borderless’ education. Richard Garrett, Director of OBHE will lead a team of 8-9 based in the USA, UK, Malaysia, Australia and New Zealand. Some of the team members will be well-known to the New Zealand education sector including Stephen Connelly, Director of GlobalEd Services in Australia and Kyla Steenhart, Director of i-Graduate in New Zealand.
The views of interested education providers will be sought over the next three months. The plan is due to be published in May 2017.
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ENZ builds agricultural links in Brazil
The agencies were the Confederation of Agriculture and Livestock in Brazil (CNA, the Brazilian equivalent of Federated Farmers of New Zealand) and the National Service for Rural Learning (SENAR). Similar to New Zealand institutions, both agencies see innovation and technology as a key part of higher education, and value practical learning.
The CNA Technical University is focussed entirely on the agriculture sector, and has the highest evaluations from the Ministry of Education. It is now looking to partner with New Zealand education providers to internationalise their programmes. Distance learning also plays an important role at CNA.
SENAR operates in a slightly different way. Without physical classrooms, SENAR technicians take training and knowledge offsite to farms throughout Brazil, studying problems with clients directly and offering solutions and support. Technicians work with each client for two years, with the goal to make them independent of SENAR’s support. Courses can be from the most basic level such as hygiene, to management issues such as how to manage water and soil resources.
ENZ’s Senior Market Development Manager – Brazil, Ana Azevedo, says New Zealand’s reputation in the agricultural sector, combined with the practical approach of New Zealand institutions, means providers such as these are eager to build partnerships with us.
“Because CNA only offers agricultural studies, they are looking to partner with institutions who share their focus. This is where New Zealand has an advantage, as our reputation as leaders in the agricultural industry, combined with our practical hands-on education system makes New Zealand a very attractive study destination for young Brazilians in this field.”
Following the meeting, CNA has offered to contact ENZ with partnership ideas to present to New Zealand institutions. We will aim to build on these discussions in the coming months for tangible results.
Photo by Tony Oliveira/Trilux
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Regional Partnership Programme – reaching new heights
With Southland, Northland and Waikato recently joining the programme, ENZ now has 15 regions looking to develop and implement new strategies, and better tell their regional international education story.
Here’s a snapshot of the good things currently underway.
The Global Workforce project
The Global Workforce project aims to better position regions as education and career development centres, and to more effectively connect international talent with skilled employment
opportunities.
This initiative will continue to expand the options for students to participate in the existing Work Ready programmes by working with government agencies and employers in sectors with future skill shortages.
Better regional data
International education is a valuable industry, and soon we’ll have the numbers to show it. Precise data will demonstrate the level of contribution that international education makes to regional economies, with clear information about value, job creation and the average international student spend per region. We expect the first round of data to be available for regional partners in early 2017.
Regional workshop
Fifteen regions were represented at the workshop, gaining new insights on destination marketing best practice.
In late November, representatives from 15 regions gathered for a two-day workshop in Christchurch.
The workshop included a presentation by ICEF (International Consultants for Education and Fairs) Asia-Pacific Vice President, Rod Hearps, on maximising engagement with agents, and the importance of destination marketing. Also on the agenda was a session on how regional organisations can collaborate with SIEBA (Schools International Education Business Association) and an inspiring presentation from Christchurch Educated on its progress to date.
Get to know your region
If you’d like to know more about New Zealand’s international education regional organisations and how you can get involved with the Regional Partnership Programme, click here.
For more information, contact Greg Scott, Programme Manager – Regional Partnership Programme
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35 Indian students received scholarships to New Zealand
Thirty-five talented Indian students have been awarded scholarships to pursue business, fashion and STEM related study in New Zealand. The scholarships are a result of the New Zealand Excellence Awards, an initiative between ENZ and all eight New Zealand universities.
The scholarship scheme was well received across India, attracting more than 100 applications from five key metro cities as well as smaller regions like Pune, Coimbatore, Gwalior, Kochi and Visakhapatnam.
After a rigorous shortlisting process, 35 outstanding applicants were awarded, 29 of who will be heading to our shores in the coming weeks for the first semester intake.
Naturally, the students are very excited to head to our shores.
“For someone like me, the New Zealand Excellence Award is a blessing, and has helped me apply for a smaller loan,” said Selva, an NZEA awardee from Chennai.
“It’s a great recognition of my experience and volunteer work, and it feels great to have that work rewarded. It is indeed an honour to receive this award and it certainly adds a lot of value to my resume.”
Jugnu Roy, ENZ’s Country Manager for India, is pleased with the positive response from the recipients, as well as the support from New Zealand universities.
“It’s a great way to not only increase the number of high value international students in New Zealand, but is also useful to build the New Zealand university profile internationally by having more Kiwi ambassadors.”
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Canterbury conference showcases the power of regional collaboration
Organised by Christchurch Educated and with major sponsorship from China Southern Airlines, it was fitting that the theme for the event was ‘Strength through collaboration and social responsibility’.
Since 2015, the Canterbury region has been supported by ENZ’s Regional Partnership Programme (RPP) in conjunction with the Canterbury Development Corporation and the Canterbury Leadership Accord. Canterbury is implementing an ambitious growth strategy that will see student enrolments soar from 11,000 to 25,000, and the economic value more than triple from $291 million to $937 million.
ENZ’s Programme Manager for the RPP, Greg Scott, said Christchurch Educated is showing how international education will contribute to an exciting future for Christchurch and the wider Canterbury region.
“International education hugely benefits our regions as an enabler of economic growth, community development, cultural diversity and global connections,” said Greg.
“Regional centres have the capacity for a wide variety of educational, social and cultural opportunities for international students. It is important that we continue to enhance value propositions for all regions across New Zealand.”
Tom Hooper, CE of the Canterbury Development Corporation
Canterbury Development Corporation’s Chief Executive, Tom Hooper, presented Christchurch’s future as a culturally diverse “city of opportunity” that attracts and retains younger, more entrepreneurial migrants. Tom also emphasised that international education is a key enabler to meet a projected skilled workforce gap of 75,000 over the next 15 years. Christchurch Deputy Mayor, Andrew Turner, opened the day by emphasising the importance of international education for the future growth and diversity of Christchurch, noting that more than 50 percent of recent skilled migrants had previously held a student visa.
During the day, participants engaged in a variety of workshops on topics such as the future of work, social enterprise in international education, design thinking, social media, agent management and panels on student wellbeing and the Code of Practice.
Bree Loverich, Programme Manager at Christchurch Educated said the conference demonstrated the strength of collaboration in Christchurch and how the rebuild is allowing their city to respond beyond recovery.
“Through our speakers and workshops, we explored global challenges and predictions of industry disruption, including automation and digital technology,” said Bree.
“The not-so-distant future will require us to innovate in order to attract a new breed of international student – collaborative thinkers and doers looking for communities of likeminded people.”
Francis Valentine, Founder of Mind Lab, presenting on the future of learning
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Swedish students experience New Zealand at ACG
ACG has partnered with a number of private Swedish high schools as part of a sister-school project, which saw a group of Swedish students and teachers land in Auckland in mid-February for a New Zealand study experience.
The Swedish students are from the Swedish IT High Schools in Helsingborg, Gotheborg and Uppsala. During their three weeks in Auckland, the students have divided their time between ACG Senior College and ACG Yoobee School of Design – exploring practical study and pathway opportunities.
As well as experiencing the daily life of an Auckland student, the Swedes have also enjoyed a variety of activities, including day trips to Waiheke Island and Tiri Tiri Matangi Island.
Evelina Friman, from Gothenburg has enjoyed her experience, and said she would definitely recommend New Zealand to other students.
“The city, diversity and people are amazing. The teachers and the schools that we attended were great as well. The locals are very friendly and make you feel like part of the community.”
“I enjoyed ACG Yoobee School of Design the most – to have the opportunity to film in such beautiful nature is a blessing.”
Each year through a programme called Atlas, the Swedish government provides funding to high schools looking to establish international links with schools from around the world.
ACG’s Director of Marketing, International, Kim Harase, half Swedish herself, was quick to respond.
“For ACG, this is a great opportunity to develop an exchange with like-minded students and teachers from a country that shares many values with New Zealand, including a love of nature, respect for individuality and a commitment to interaction with the world,” said Kim.
Last year, ACG invited a group of Swedish teachers to Auckland and together developed the project to send the first Swedish students to ACG. Further visits from Swedish teachers and principals in 2016 saw interest grow in New Zealand as a study destination.
Olga Elli, ENZ’s Education Marketing Manager – Europe, said teachers and students in Sweden know New Zealand for its quality education system and lifestyle balance.
“Many Europeans view New Zealand as a place to learn both in and out of the classroom. The ‘adventure’ of study in New Zealand is what drives many Scandinavians to come here,” said Olga.
The students will head back to Sweden at the end of this week, but ACG is already planning to reunite them with their new Kiwi friends.
“The long-term plan is for New Zealand students and teachers to go to Sweden as part of a genuine two-way exchange,” said Kim.
“We are delighted with the experience and look forward to further expand the collaboration.”
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University of Canterbury leads a delegation to India
Accompanying Dr Carr were his UC colleagues Dr Stuart Wise, Deputy Head of School of Education, and Dr Gail Gillon, Pro Vice Chancellor.
The delegation met with a range of Indian institutions in New Delhi and Mumbai to discuss study abroad, collaborations, research linkages and exchange opportunities. They addressed students and faculty on topics such as doing business in India, an overview on early literacy and learning, and New Zealand skill shortages for teachers in the fields of science, mathematics and ICT. The sessions helped generate awareness for specialist courses offered by University of Canterbury.
Dr Rod Carr, Vice-Chancellor of the University of Canterbury
Jugnu Roy, ENZ’s Country Manager for India, said UC’s efforts to appeal to talented Indian students is already paying off.
“UC is the first New Zealand university to have an in-market presence in India, which has contributed significantly to the growth in its student numbers.
“Building on this, the recent delegation reflects UC’s strong and continued commitment to the Indian market.”
ENZ coordinated some high-level meetings and media engagement opportunities for Dr Carr during his time in India.
The New Zealand High Commissioner to India, Designate H.E. Joanna Kempkers, an alumna of University of Canterbury, hosted a networking dinner in New Delhi, which was attended by a number of Indian education stakeholders.
Dr. Rod Carr addressing Masters of Education students at IP University in Delhi.
H.E. Joanna Kempkers (centre) and partner Dr Tim Markwell (also UC alumnus) with University of Canterbury representatives, ENZ representatives and a few guests.
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International education adds value across New Zealand
The reports follow theEconomic Impact of International Education 2015/16 released in November 2016. While that research looked at the New Zealand-wide picture, the latest reports, commissioned by ENZ, detail mean living costs and tuition fees, the number of jobs supported and contribution to GDP in specific regions – covering Northland, Bay of Plenty (including Tauranga and Rotorua), Taranaki, Manawatu-Whanganui, Hawke’s Bay, Nelson Marlborough, Otago (including Dunedin and Queenstown) and Southland.
As well as economic gain, the social and cultural benefits of international education have also been felt across the country – among students, teachers, families, businesses and communities.
MetOcean Solutions, a Taranaki-based company specialising in oceanography and marine forecasting, has found enormous help in Mariana, an international student from Brazil. Dr Malene Felsing, MetOcean Solutions Science Communications, said Mariana’s cultural insights have been a big help for the company, which exports to South America.
“Having Mariana on hand to tell us about the culture there, what kind of marketing people respond to, and how to foster relationships has been very helpful – and the fact that she speaks Portuguese is an added bonus,” said Felsing.
In Whanganui, Rosie Austin, Director of International Students at Whanganui Collegiate School, said international students contribute to the wider community as well as within the school.
“As members of the school choir, youth orchestra and jazz band, our international students are out and about performing for the local community. Some play in the Whanganui Orchestra, one has been invited to play in the New Zealand Junior Symphony Orchestra, and another in the recent International Flute symposium in Christchurch.”
In Tauranga, Janelle and Brendan Mark are one of countless host families who welcome international students into their home each year. The Marks are currently hosting Aki, a 16-year-old from Japan, who Janelle and Brendan’s children, aged 8 and 12, particularly enjoy having in the home.
“Aki has already taught them some Japanese and how to make origami," said Janelle.
“She is a big part of our family and is going to be a hard one to let go of at the airport in December. Though I have no doubt we’ll do it again next year. It is a huge responsibility taking care of someone else’s child, but it’s a wonderful and rewarding experience.”