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International intern programme helps Kiwi exporters
The International Markets Insights Programme, an intern programme at Victoria University of Wellington, brought together 15 international students from eight countries in Asia, the Middle East and Europe with Wellington businesses looking to export to those countries.
The students provided the exporters with vital information about their home countries to help the Kiwi businesses break into those markets.
Specially designed workshops were an integral part of the programme. Led by international business experts, they covered topics as diverse as digital marketing, intellectual property, export finance, and intercultural communication.
“As well as being useful for skills and information, the workshops were a great networking opportunity for everyone involved, and they were really well attended,” said programme manager Dr Alison Kuiper.
Japanese student Miki Akemitsu joined the Woolyarns New Zealand team, and worked with new contacts in the Japanese textile market.
“There’s a huge advantage in that Miki could contact people directly and speak to them in their language,” said marketing manager Jimad Khan.
Miki also researched Japanese importing legislation and scouted important locations in the Japanese market, which Jimad said helped speed up the process of learning about the new market.
The three-month programme was a partnership between the university and ENZ, and was supported by Wellington Regional Economic Development Agency (WREDA).
“International students are increasingly looking for practical work experience to complement their learning, and lift their future employment prospects,” said Sarah Gauthier, Regional Project Manager at Education New Zealand.
“These internships were highly valued by all the students involved as a stepping stone in their career development, as well as by the companies they worked for.”
Events season wraps up in the Philippines
Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said the events were a fantastic way to sign off on a successful year in the Philippines.
“The market has not been without its challenges in 2017 but we’ve made some great progress in shifting perceptions away from a migration focus on New Zealand to promoting our world-class offering for high-value students,” said Ben.
“Much of that has been achieved through building networks with local and international schools. Our latest series of school roadshows, in which we were joined by a number of New Zealand providers, built some strong partnerships particularly as we look to recruit the new K-12 Filipino graduates into our tertiary system.”
ENZ also co-funded three successful agent-led fairs with Golden Summit Immigration Consultancy (Cebu), IDP (Manila) and Fortrust Education Services (Manila) with more than 25 providers attending. The feedback from all providers was very positive and the events were well attended – particularly the Fortrust fair, which attracted more than 2,200 visitors.
ENZ’s Ben Burrowes with Andrea Preston (Queenstown Resort College) and Catherine Ang (Weltec & Whitireia) at Far Eastern University in Manila.

Close to 100 local guidance counsellors and career advisors attended a training session hosted by Unitec, which included a soft-sell presentation on New Zealand’s world-class education offering.
“This growing network of local counsellors and career advisors is proving valuable, as they have a strong influence on prospective students,” said Ben.
“We’ll continue to work with them closely as we focus on recruiting a greater number of Filipino students into our undergraduate programmes.”
ENZ also generated some great media coverage, a highlight being an NZ Inc. media roundtable in Cebu which included David Strachan (the New Zealand Ambassador to the Philippines), Hernando Banal (New Zealand Trade Commissioner), Steven Dixon (Tourism New Zealand’s Regional Director), Catherine Albiston (Immigration Advisors Authority) and ENZ’s own John Laxon, Regional Director – South, South East Asia & the Middle East.
NZ Inc. media roundtable in Cebu
Letter from the CE: We are keen to engage with new government
We learned today that Chris Hipkins will be the new Minister of Education, with responsibility for tertiary education and skills including international education. In addition, the appointments of Kelvin Davis, Tracey Martin and Jenny Salesa as Associate Ministers of Education were announced.
Our immediate priority at Education New Zealand is to ensure we are well positioned to advise our new Minister, and to ensure a smooth transition of administration.
We are well advanced in this work. We are finalising a Briefing to the Incoming Minister (BIM) and working with other government agencies on other advice to safeguard New Zealand’s reputation as a high quality and desirable place to study.
In particular, we are keen to engage with incoming Ministers on the long-term picture for international education and the broader benefits it delivers to New Zealand, in particular on delivering an education to be proud of and driving sustainable growth especially in the regions.
2017 has already been a year of significant adjustment for the industry, particularly in the India market. There has also been considerable work around provider quality, student wellbeing and shifting the dial in student attraction from volume to higher value, particularly at university level.
We will have a busy few months ahead. New Zealand must work hard to be a place that welcomes high quality international students and offers them a world-class education and a great experience.

Grant McPherson
Chief Executive, Education New Zealand
Christchurch takes education to China
Karen Haigh, ChristchurchNZ Market Project Manager, said the event series was possible due to the highly collaborative way that Canterbury education providers work together.
“Collaborating offshore enables us to present the pathway opportunities for students, and highlight the lifestyle opportunities that make the study experience in Canterbury unique,” she said.
The collaboration continued within ChristchurchNZ, the new city promotion agency that brings together economic development, tourism, major events and international education. For the first time since coming together, the ChristchurchNZ International Education and Tourism teams decided to work together offshore, promoting Christchurch tourism alongside study opportunities.
ChristchurchNZ’s tourism goal for 2025 is to prioritise stronger relationships with export education to better leverage the reciprocal benefits, and increase value for both sectors.
Alistair Crozier, New Zealand Consul-General in Chengdu, said the collaboration between the tourism and education sectors was a no-brainer.
“The inclusion of a tourism element shows that education promotion can be more effective with cross-sectoral synergies, and that raising visitor profile is a key part of student attraction.”
The delegation took part in the ‘Experience Christchurch: New Zealand Education Expo’ in Chengdu, which was part of the New Zealand Consulate’s first ever ‘New Zealand month’ in Sichuan. The event was supported by the Sichuan provincial government education department, which Christchurch Educated has had a growing relationship with since signing a memorandum of understanding in 2014.
Christchurch delegates with invite agents at the ‘New Agent seminar’ at the New Zealand Consulate in Guangzhou.
More than 250 Chinese junior high school students and parents attended, along with the University of Canterbury, Ara Institute of Canterbury and a number of schools.
Karen said the event included interactive introductions to New Zealand and the New Zealand education system, as well as a workshop on ‘Maximising opportunities through international study’ and demonstrations of New Zealand classes.
“The focus was on getting the students to really experience New Zealand education through lots of interaction and participation,” she said.
Alistair said the event, which finished with a fair-style session where students could meet providers and find out more about their institutions, was an excellent showcase of New Zealand education.
“The format, delivery and experience was highly innovative and engaging. The interactive activities, including the classroom sessions, gave students great exposure to New Zealand culture and learning.”
The delegation also held a ‘new agent’ seminar and speed-dating event in Guangzhou, as well as Canterbury Agent Awards luncheons and dinners for the region’s priority agents in Chengdu, Shanghai and Guangzhou.
These events were supported by ENZ representatives Adele Bryant and Felix Ye, and Consulate-General representatives Alistair Crozier, Michael Zhang, Megan Birnie and Rachael Maidment.

Christchurch delegates with invited agents at the ‘New Agent seminar’ at the New Zealand Consulate in Guangzhou.
Meet the Dream New scholarship recipients
ENZ received nearly 300 applications from across 20 EU countries. Candidates were chosen based on their fantastic academic results as well as creative motivational essays or videos.
The winners begin their New Zealand adventure in February or July 2018, and as official ‘Kiwi Ambassadors’ will keep us updated throughout their time in New Zealand.
Lisa Futschek, ENZ Regional Director – Americas and Europe said the 10 recipients reflect the growing number of high-quality European students that look to New Zealand for a unique study abroad experience.
“European students immerse themselves into the Kiwi lifestyle very easily. They value the wide range of programmes our education providers offer and the accessibility of our professors and tutors – in their home countries, this relationship tends to be much more formal,” said Lisa.
“They are also quite adventurous, and in their free time they will use every opportunity to explore the beautiful New Zealand landscape and engage in outdoor pursuits they have heard so much about.”
The scholarship was launched in December 2015 by Prime Minister John Key as part of the FTA campaigning in Europe. The scholarship offers EU students one study abroad semester in New Zealand (valued at up to $12,500 NZD), sending students to New Zealand universities and ITPs.
Jaime Pérez Fernández (Spain)
New Zealand is so far away from my home, there is no better place to find myself. I chose Victoria University because Wellington is the same size as my home city, and it is close to the South Island – ideal to explore as much of New Zealand as possible. July can’t come fast enough!

Christoph Scholder (Germany)
I am really excited to start a new adventure on the other side of the globe! I am especially looking forward to the nature in New Zealand, and to see how Victoria University of Wellington differs from my home university and city. I’m sure I’m going to have an amazing time!

Anna Stroh (Germany)
I am excited to study anthropology and marine ecology at the beautiful campus of University of Otago. I can’t wait to explore the stunning landscape and I am looking forward to experience Māori culture and perform the haka. To study in New Zealand was my dream, and receiving the scholarship fulfilled it.

Lars Tauer (Germany)
I chose the University of Otago in Dunedin for the nature, the friendly people and the university’s excellent reputation. I will be able to gain insights in fields of study I would not have been able to at my university in Germany. I cannot wait to start having the time of my life in New Zealand.

Nadja Kampendonk (Germany)
I am so excited to study abroad next year. I always dreamt of going to New Zealand and seeing all the unbelievable landscapes. I chose the University of Canterbury because it allows me to further my French studies while also taking an English course to improve my English writing skills.

Lavinya Stennet (UK)
New Zealand is a true adventure – in the physical sense and in terms of being able to learn more. I chose University of Waikato for its Māori and Indigenous Studies courses, which is a privilege for me to learn about. I am ready to learn some Māori songs and explore the mountainous regions of New Zealand!

Claudia Aybar (Spain)
My love of adventure and travelling led me to apply for the Dream New Scholarship. Auckland University of Technology caught my attention for its modern and attractive campus and high-quality standards. New Zealand is the perfect destination to have an amazing experience and enhance my education. I am really looking forward to starting this adventure.

Patricia Jahn (Germany)
I chose Lincoln University for its agriculture and environmental studies. I also imagine its population of 4000 students will be a unique experience, studying in small groups. I also want to explore the countryside including Mount Stokes, Abel Tasman National Park, Mount Cook and Lake Pukaki, as well as Akaroa.

Marlene Braach (Germany)
I have already started my first semester at Ara Institute of Canterbury, and will now stay for a second! New Zealand’s cultural diversity is what drew me here, and I got more involved in this by volunteering at the Contemporary Art Gallery. I’m glad to have the opportunity to study here and learn new things.

Georg Zunhammer (Germany)
My goal has always been to spend a semester abroad, and Massey University in Auckland met all my criteria. As an avid runner and hiker I am fascinated by what the nature there has to offer. I look forward to experiencing a completely different culture, lifestyle and to meet lots of new people
ELS changes for Korean students
The Korean government has announced a ban on after-school English education to first and second graders in elementary school (Years 3 and 4 of New Zealand primary school) as well as English classes at kindergarten (Years 1 and 2 of New Zealand primary school).
The ban for first and second graders will come into effect in March 2018 while the kindergarten ban will take place from 2019.
Kay Kyungah Lee, ENZ’s Senior Market Development Manager – South Korea, explains that the ban is to prevent students from studying English before the third grade, where it becomes part of the curriculum in Korea.
“To get a headstart, many schools offer after-school English courses for first- and second-graders.
“To equalise the competitive education culture, a law banning advanced learning was adopted in 2014. However, after-school English courses remained intact due to strong demand from parents.”
Kay said Korean parents have relied on English being taught during early education for many years. However, with the new ban limiting this option in-country, there could be opportunities for New Zealand providers to benefit.
“This ban is likely to result in an increase in private English education. But when only expensive options are available in Korea, overseas education can be more appealing and have better value for money.
“English language is still regarded as one of the most important skills in the competitive job market in Korea. The level of interest for an effective English education would be high amongst Korean parents.”
Bringing ideas to life in China
Ideas to Life took place at the University of Auckland Innovation Institute in Hangzhou – an area known as the Silicon Valley of China for its reputation as a leading innovation and technology hub.
The conference showcased the University of Auckland’s work in several areas relevant to the Chinese market. These included digital health, high value nutrition, light metals research, advanced materials and manufacturing, and clinical trials and drug development particularly in oncology.
Leading education experts from China and New Zealand also attended an education industry-specific session at the conference. Organised by the University of Auckland English Language Academy, the presentations provided an overview of international education in New Zealand, updates on programmes including customised services for groups of students, and shared expertise in academic learning and research.
Julie Haskell, Director at the English Language Academy, said the session provided an opportunity for collaboration, networking, and knowledge sharing between academics, agencies and university officials from both countries.
“The education day provided an excellent opportunity for us to showcase the Institute and the opportunities offered by the English Language Academy.
“We look forward to hosting future events at the Innovation Institute in Hangzhou.”
NZIEC 2018: Theme and call for speakers
ENZ warmly welcomes presentation proposals from across the global international education industry for the 27^th NZIEC. Submissions are welcome on any topic relating to the international education industry. Check out the guidelines for presenters and submit your proposal on the NZIEC website. Our call for speakers closes on Friday16 March 2018.
Conference theme: Inspiring Global Citizens
‘We must no longer consider ourselves
as citizens of the cities or countries in which we live,
but we must consider ourselves citizens of the globe.’
In this time of rapid change and globalisation, international education has a vital role in equipping our society with the skills needed for the future. New Zealand is ideally placed to address this need. We rank first in The Economist Intelligence Unit’s Worldwide Educating for the FutureIndex for our ability to equip our young leaders with the critical thinking, collaboration and global awareness skills they need to succeed in an increasingly internationalised and technology-driven world.

The 27th New Zealand International Education Conference and Expo (NZIEC) will explore how international education can build on this strength to equip and inspire our students, educators and professionals to become the new wave of global influencers and leaders. Our international education industry can help change the world.
NZIEC 2018 will explore the following questions:
1. How do we inspire and develop the next generation of global citizens?
2. How can we harness technology to enhance our international education marketing, offering and practices?
3. How can we forge leading-edge education products, services and technologies that will be in-demand in existing and future global markets?
4. How can we connect the value of international education to our diverse communities?
5. How can we work together to ensure international education contributes to New Zealand’s future development?
NZIEC 2018 will feature five breakout streams. Check them out here.
About NZIEC 2018
The New Zealand International Education Conference and Expo is the annual conference for New Zealand’s international education industry. NZIEC 2018 will be held at Te Papa Tongarewa on Thursday 9 and Friday 10 August and is expected to attract 700 delegates. Registration will open in May 2017. For more information, check out www.nziec.co.nz. We hope to see you there!
Palmerston North goes international
Peter Brooks, Principal of Freyberg High School, sees value for both international students and locals who have the opportunity to mix with people from around the world.
“International students add another dimension to our school and the wider community. It encourages inclusiveness – something that is so important given what’s going in the world at the moment,” said Mr Brooks.
“We hope to show that New Zealand and New Zealanders are different.”
Freyberg’s international students come from China, Viet Nam, Korea, India, Chile, Thailand, Switzerland, Japan, Brazil and Germany. The school runs dozens of events throughout the year to give them a taste of the Kiwi lifestyle, and to help them feel welcome in their new environment.
“International students add another dimension to our school and the wider community."
In a first for the school, the 2016 dux prize was awarded to an international student from China. Mr Brooks said watching her journey having limited English to being named dux was a highlight for the school.
“We surprised her by secretly inviting her mother to the ceremony, all the way from China, to present her with flowers on stage. That brought the whole house down,” said Mr Brooks.
Building on Freyberg’s ‘sister school’ relationships is also an area of focus for the school. In recent years, the school has sent groups of students to Thailand, Viet Nam and China.
“Putting our students in the shoes of their international peers astounded them – classroom hours are different, expectations are different. It really opened their eyes,” said Mr Brooks.
Freyberg organises a number of trips for international students to explore New Zealand.
Hosting international students runs in the family
Front left: Dew, 17 from Thailand is on the left, and Kaho, 17 from Japan in the middle with Vicki on the right, and her children in the background.

Over the last three years, Vicki and her husband have welcomed three international students into their family while they studied at Nelson’s Garin College.
These international “big sisters” – Thai, Japanese and German nationals – have played an important role in introducing Vicki's two children to new cultures.
“We haven’t travelled much internationally, so it’s a great way for the kids to be exposed to different cultures and new languages,” said Vicki.
“The students have each had a real impact on the kids, they miss them when they go back home. Though they do keep in contact through Skype, email and Snapchat.”
"It’s a nice example to set for the kids – to care for other people, to share your home.”
During their time in New Zealand the students have joined the Maxwell family for birthdays, holidays and trips out of town.
Vicki has had international students join her family all her life. Both her parents and grandparents hosted students while she was growing up, and are still in touch with a number of them today. Vicki’s parents were even invited to one student’s wedding in China as ‘guests of honour’ – a title that acknowledged the important role they had played in the student’s life. Vicki and her sisters are now happy to carry on the family tradition.
“Hosting students brings a different element to our family, which we all value,” said Vicki.
“I also think it has made me a more giving person. It’s a nice example to set for the kids – to care for other people, to look after someone else and to share your home with them.”