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India’s Welcome2NewZealand series kick-starts event season
Jugnu Roy, ENZ’s Country Manager for India, said Welcome2NewZealand was an opportunity to discuss the current visa regulations, thank agents for their patience through uncertain times and a recent drop in student numbers, and to emphasise ENZ’s student recruitment strategy of moving from volume to value.
"We were very pleased with how the sessions went and have had positive feedback,” said Jugnu.
Held in New Delhi and Chandigarh, the event had ENZ Recognised Agents (ENZRA), licensed immigration advisors (LIA) and other high-performing student consultants in attendance, along with NZ Inc partners.
Welcome2NewZealand included sessions on ENZ’s strategy for the India market, and an update from Immigration New Zealand on policy instructions and how they would like to work with high-performing agents to get high-calibre students into New Zealand.
The New Zealand High Commissioner to India, Joanna Kempkers, chaired the sessions, along with John Laxon, ENZ’s Regional Director South and South East Asia and Middle East, and Daniel Smidt, Area Manager for INZ.
Jugnu said similar events for agents are planned in other Indian cities later this year.
In Bengaluru, ENZ partnered with the FPP EduExpo fair for the first time, following good reviews from colleagues in other markets.
Jugnu said the event was a nice change from previous student fairs that have been very USA- and Australia-focussed.
“In India, we wanted to explore a multi-country event. It’s a cost effective way of flying the New Zealand flag and profiling the country as a world class study destination.”
Jugnu said more than 1000 students attended the fair, with some 77 percent looking at postgraduate qualifications overseas.
“A number of Bangalore students were interested in courses at New Zealand institutions, ranging from environment and sustainability, architecture, biochemistry to specialist engineering programmes.
“It emphasised the importance of student fairs in profiling New Zealand as a high-quality education destination, attracting capable and talented Indian students.”
Thailand celebrates agents and alumni
At the function, 24 recognised education agents and an alumni association representative were awarded appreciation certificates by His Excellency Mr. Ben King, New Zealand Ambassador to Thailand.
Jaruwan Pongjaruwat, ENZ’s Programme Manager – Thailand, said the event was a chance to recognise their work and to show them the value of being specialist New Zealand agents.
“We want to motivate them to keep doing what they do so well. For big agents, we want them to have a larger focus on the New Zealand market.
“Having alumni in attendance also gave agents a chance to get contacts for future student reference.”
The event also acknowledged the role of the New Zealand Alumni Association as a key influencer of Thai students and parents. Jaruwan said alumni are routinely invited to attend education fairs to answer enquiries about life in New Zealand.
“Their personal experience makes them reliable, and their advice is very beneficial for potential students and parents who are looking for real-world information and tips.
Agents and alumni at the ENZ Appreciation Day in Bangkok

“Many alumni work in Thai universities and, through them, we’re able to connect with management to discuss potential partnerships, training and professional development projects. Alumni are useful contacts to have!”
Ambassador King spoke about the important role of agents in a student’s study pathway.
“Your support for them continues while they are studying in New Zealand and often does not stop until they return home to Thailand.
“We want to thank you for all your work to ensure our Thai students are able to enjoy the best student journey possible in New Zealand.”
Adding to the fun, ENZ ran a quiz to test attendees’ knowledge of New Zealand and a photo competition.
Quiz shows and education fairs in India
Tip:

Interactive events are an engaging way to generate interest and enthusiasm from students
ENZ hosted The Kiwi Quotient (KQ) at the Symbiosis International University (SIU) campus in Pune, one of the most prestigious private universities in India.
ENZ’s Country Manager for India, Jugnu Roy, said New Zealand is an increasingly popular destination for high-quality international students.
“We’ve seen a 44 percent increase in Indian student enrolments in New Zealand universities for the first three months of 2017 compared to last year, and India is New Zealand’s second-biggest source country for international students.
“Highlighting New Zealand’s specialised courses and overall education quality will hopefully see this growth continue.”
KQ drew roughly 500 high-calibre students to the event, alongside key influential media, by highlighting two things beloved by India – cricket and Bollywood.
Soha and Stephen discuss international education

Bollywood star Soha Ali Khan (alma mater Oxford University and London School of Economics) joined former New Zealand cricket captain and ENZ Brand Ambassador, Stephen Fleming, for an inspiring panel discussion on international education. They then took part in a quiz show, picking students from the audience to compete against each other in teams, answering New Zealand-themed questions.
The event received significant media coverage and also created opportunities for New Zealand providers to partner with SIU to develop pathway programmes, particularly for specialist fields such as sports science, sports management and media. ENZ is currently following up.
ENZRA Fair
Following the KQ, ENZ supported four education fairs with Education New Zealand Recognised Agencies (ENZRA). This is the first year ENZ’s fair programme is being delivered exclusively through ENZRA partners, as it’s a cost-effective way of expanding New Zealand’s presence across key Indian markets.
The April series showcased more than 25 New Zealand institutions, including all eight New Zealand universities.
The 2016 fair series achieved enrolments worth $4.5 million economic value to date – so ENZ India are looking forward to seeing what the 2017 fair outcomes are.
ENZ wins gold
ENZ took home Gold at PR Week Asia in the category of South Asia PR campaign of the year – the most prestigious PR category that evaluates a campaign’s overall impact and success.
'From Volume to Value' aimed to enhance New Zealand’s education brand position in the Indian student market, to attract more high-quality students from south India as well as more students overall wanting to study at level seven and above, particularly at graduate and postgraduate level. The campaign supported a 20 percent increase in university enrolments from India, and saw New Zealand move up in preference ranking from seven to three as a study destination for Indian students.
ENZ was nominated alongside Marico Ltd, Star India Pvt. Ltd., The Coca-Cola Company and Team Indus.
John Laxon, ENZ Regional Director – South, South East Asia & the Middle East is delighted with the win.
“It's a big achievement, going up against Coke, Star India and Team Indus to win ENZ's first gold in the South Asia PR Campaign of the year. To give a sense of the calibre of the entrants other category winners included AirBnB, Panasonic, SAP, Huawei, Ford and the World Wildlife Fund.”
“The award is a testament of the hard work and passion put in by the entire team to deliver a high-impact campaign, and to the support and commitment from our New Zealand education industry partners.
"We’d like to thank all of the New Zealand education providers who have invested in attracting high-quality students from the Indian market, and look forward to further strengthening New Zealand’s reputation as a positive learning destination for international students.”
You can find the complete list of winners here.
The rise of services in our economy
Mr Holborow was commenting on a summary report prepared by MFAT of New Zealand’s goods and services trade for the year ended March 2017.
Over the last two years, New Zealand's total exports were up 5.2 per cent ($3.2 billion) – above the global average. But the real star was the services sector which grew 18 per cent ($3.4 billion), more than off-setting a $221 million (-0.5%) decline in goods exports over that period.
“The decline in the value of goods exports can be largely attributed to the declining value of dairy exports (down $1.3 billion from 2015),” the report says.
“Tourism and education travel services have more than compensated for this decline, bringing in an additional $1.8 billion and $916 million respectively over the past two years.
“Growth in the value of other goods exports, namely fruit and logs, also partially counteracted this decline.”
The report noted that New Zealand’s dairy exports have also “recovered somewhat” over the past (March ended) year, increasing for the first time since their peak in 2014.
Mr Holborow said in the face of the soft goods story, the “current glamour kids on the block in the services sector” should be acknowledged.
“The overall goods and services growth [New Zealand] achieved of 5% growth is driven off an 18% increase in services exports over the last two years (up $3.4 billion). This services growth is beginning to emerge as a trend.
“In the last 5 years our services exports, as a percentage of total exports, have increased from 26% to 31%. Today tourism accounts for 13% of our total exports, commercials services 7%, education 5%, air transport 3% and 'other' is 3%.”
Farewell to Alexandra Grace
ENZ Chief Executive Grant McPherson said Alex’s tremendous contribution has helped ENZ become the organisation it is today, and made an enormous contribution to the China-New Zealand education relationship.
“The importance of government-to-government relationships with China can’t be stressed enough and Alex’s work has been instrumental in elevating how New Zealand education and ENZ are regarded in this key market.
“There are, no doubt, many people across the education, government and trade sectors – both in China and New Zealand – who value the great work that she has done.”
Alex has been with ENZ since its creation and has helped set up and develop its first China team.
She came on board as Counsellor (Education) in February 2011 and since January 2013 has concurrently held the position of Regional Director – Greater China for ENZ.
Alex’s skills as an international lawyer meant she brought a lot to her role. She has done much to strengthen ENZ’s engagement with the Chinese government and education providers over the last six years, achieving key international education milestones for both countries.
Achieved under Alex’s leadership was the signing of an arrangement to affirm and guide the existing Strategic Education Partnership between China and New Zealand, which recognised ENZ’s role in carrying the bilateral education relationship.
Another major milestone was the increased recognition for New Zealand private training establishments (PTEs) in China, which required close coordination between ENZ and NZQA and robust discussions with the Ministry of Education in China. Nine PTEs were added to the Chinese government’s study abroad website in 2014 after four years of negotiation.
The New Zealand – China Sister Schools programme and the New Zealand – China Vocational Education and Training Model Programme were also launched on her watch.
Alex said she felt much pride in the way that New Zealand's multifaceted relationship with China has both expanded and deepened over the last six and a half years.
“I have greatly valued the opportunity to work in support of New Zealand’s vibrant international education industry.
“The opportunity to work in and help shape a new government agency is not one that comes along very often, and provided me with new experiences and the chance to grow.
“I will maintain a keen interest in this sector.
“Kia kaha and Jia You!”
Alex finishes her term with ENZ on 23 June and will move to London with her family.
Adele Bryant, ENZ’s former Business Development Manager, Industry Development, will take on the Regional Director – Greater China and North Asia role, based in Beijing.
Industry leaders gather for NZTech
The NZTech Advance Education Technology Summit, sponsored in part by ENZ, is an annual event designed to build New Zealand’s credentials as a hub of education technology. Last week at Massey University, it did just that.
Annabel Robertson, ENZ’s Business Development Manager, said common themes of creativity, collaboration, customer design and innovation emerged during the conference.
“The keynote speakers radiated optimism, and shared ideas on how to engage and prepare learners for the future,” said Annabel.
“The whole atmosphere was buoyant.”
Over two days, companies such as Banqer, Cognition Education, Code Avengers, DAQRI, Google, GlobalEd, Hapara, LearnCoach, Linewize and Wendy Pye Publishing shared their experiences, and explained how they are turning their ideas into viable global products and services.
Start-ups such as Accounting Pod, Savvy and ImmerseMe pitched to the diverse audience made up of e-learning facilitators, STEM leaders, policy makers, principals and teachers, exporters, investors and the interested public.
Annabel said Sue Suckling, Chair of NZQA, concluded the summit with a powerful challenge to New Zealanders to prepare now for the future education system.
“She encouraged educators and technologists to instigate change and not constrain their thinking to the existing regulatory framework,” said Annabel.
New Zealand's highly regarded education services and products offshore contributed $242 million to GDP in 2015 – with huge potential for growth in the education technology sector.
As part of the Leadership Statement for International Education, the Government set the goal of increasing its value to at least $500 million by 2025.
This was ENZ’s fifth year sponsoring the Ed Tech for Export stream of the conference.
Connecting with industry (2017)
The 2017 Connect roadshow attracted 250 participants in eight sessions and offered an opportunity for ENZ to update participants on what’s happening globally and nationally in international education, to share ENZ’s strategic direction for the coming year and to receive feedback from industry.
Greg said ENZ currently has four strategic priorities: leading international education in thinking and implementation, telling our stories in New Zealand, driving more value to New Zealand through student mobility and supporting offshore delivery for value to New Zealand.
“In these sessions we were able to share with industry what we have done and what we plan to do to meet these goals,” said Greg.
“We then heard directly from providers about what ENZ initiatives they value the most, and how we could better help them.”
Better market intelligence was a common theme in feedback from attendees. There was therefore a positive response to the news that, in August, ENZ will launch Intellilab, a new intelligence portal that will serve as a one-stop-shop for easily accessible data to help providers make well-informed decisions.
Providers also said they appreciated the opportunity to talk directly with senior ENZ staff, to ask questions and to network with other industry professionals.
“We’re taking this on-board. Going forward, Connect will be a regular part of our annual calendar,” said Greg.
Attendees also noted that telling the international education story in New Zealand should be a key priority for ENZ.
“Because we’re in this industry, we see the richness, diversity and global connectedness that international students bring everyday – but that often isn’t reflected in the media,” said Greg.
“We encourage providers to share their own stories with media as often as possible.”
Greg said it is an exciting time to be involved in international education and that the Connect sessions provided a chance to celebrate what the industry has achieved over the past nine months.
“We know there are challenges but there’s also lots to be proud of. Connect was a chance to remind us all of this.”
ENZ is currently collating feedback from the sessions to be sent out with the Connect presentation to attendees later this month.
Industry leaders gather for SIEBA hui
In 2016, international student enrolment numbers were 131,609. Of these, approximately 19,000 were enrolled in the New Zealand school sector: 16,390 at secondary level and 2,912 at primary. These numbers are expected to increase with a 16% growth in the primary school sector and 6% growth in secondary.
ENZ Chief Executive Grant McPherson said the hui was a great chance to connect with the school sector, and to update attendees about what’s happening in the wider industry.
“We appreciate the hard work you’re doing on behalf of students. You’re making an important contribution not just to your organisation but also to your region and New Zealand.”
The economic value of New Zealand’s international education industry in 2016 was estimated to be $4.5 billion. The schools sector is valued at $752 million, with $142 million coming from primary schools.
“Of course, it’s not all about economic value – we also know that international students bring cultural diversity and other wider benefits to our communities, classrooms and regions,” said Grant.
The hui was also an opportunity to celebrate leadership in the school sector through SIEBA’s inaugural leadership awards. Five awards were presented and ENZ would like to congratulate and thank those recipients.
Diana Murdoch – Garin College
Diana has more than 20 years’ experience in international education working in the tertiary and school sectors. She has led the delivery of international business services to schools through her own company and has been a role model for innovation and thinking ‘outside the box’. She has presented at conferences, led workshops and mentored new directors. She remains enthusiastic and passionate about international education and continues to become involved in projects to support growth whenever she can. Diana is the SIEBA liaison for her region.
Kim Harase – Academic Colleges Group
Kim has a rich history of 33 years in international education in the UK, Australia and New Zealand. In 1999, as Associate Principal & Director of Marketing she led international marketing for a group schools. From 2006, she has focused solely on international marketing, sales and business development. Kim is a regular presenter at conferences, is a member of ATEED’s Futures Group and was a member of ENZ’s School Sector Reference Group. Kim has been a valuable resource for the school sector for many years.
Lee Simeon – Pillans Point School
Lee has been an international director for the past 8 years and is passionate about international student welfare and creating a family-like environment within the international community at her school. Lee has played a lead role in helping numerous other schools to gain signatory status and is seen as a key resource for other schools going through the application process. In 2016, Lee represented primary schools as a co-author of the school sector Code guidelines and is the SIEBA liaison for her region.
Anne Marie Biggs – Glendowie Primary School
Anne Marie is the Principal of Glendowie Primary since 1995. As well as a string of education firsts to her school’s credit, Anne Marie has built international student numbers to more than 50. The school serves as a model of success for the primary school sector and Anne Marie is the first to offer guidance and share with colleagues and other schools. She has partnered with ENZ on growth projects, is a member of Study Auckland and served as a member of the SIEBA Establishment Board.
Denise Berry – Pakuranga College
Denise is Director of International at a leading Auckland high school. She has been a key member of her cluster group since 1996. She has been a mentor for many schools and directors new to international education. She was a leading author of the Code and Guidelines 2010, and also a co-author of the School sector guidelines 2016. Denise has a wealth of knowledge and has become one of the school sector’s go-to people for support and advice.
Connecting institutions to a global audience
SiNZ is a powerful tool to capture the attention of high-quality international students. In the year to June 2017, more than 1.5 million people had more than 2 million sessions on the SiNZ website.
To help increase the number of international students that SiNZ directs to institutions, ENZ’s digital team is working with institutions to better convey their value propositions.
Lucia Alarcon, ENZ’s International Digital Project Manager, says the first step has been contacting institutions to update their contact details on SiNZ.
“We have had a great response so far, with almost half of the institutions we contacted engaging promptly,” said Lucia.
“ENZ referral traffic performs better than other sources of traffic so having SiNZ traffic referred to institutions increases conversion opportunities.”
Lucia said future communications will encourage institutions to update their SiNZ profiles, providing them with tips and advice to make a stronger profile.
“We’ll also keep them updated on our future plans for SiNZ, such as upgrading our search platform so it does an even better job of conveying institutions’ value proposition to international students.”
“We’ll also carry out a survey to find out how we can improve the referral process.”
For information on how to list an institution on SiNZ, email info@studyinnewzealand.govt.nz