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• Minister Hipkins welcomes new Board members

  During the meeting, Minister Hipkins shared his views on the importance of the new International Education Strategy, ENZ’s role and how international education fits within the Government’s plans for a modern and prosperous New Zealand.

  John Goulter, ENZ General Manager, Stakeholders and Communications, said the meeting was a good opportunity for the new Board members to hear directly from the Minister what the Government’s priorities are for the sector.

  “Each Board member brings a great deal of experience to the Board and fresh perspectives to ENZ’s work yet it’s equally important for them to understand the Government’s position and what Minister Hipkins sees as their role.”

  There was general agreement at the meeting that launch of the new Strategy reflected international education’s importance as an export sector for New Zealand, with ample opportunity for providers to grow the value of the sector around the world, he said.

  Also discussed was the interface between international education and immigration, the future of the global international education market and the importance of showing how international education contributes to New Zealanders’ wellbeing.

  International education’s importance to New Zealand’s bilateral relationships and the desire to see more New Zealanders studying overseas as part of their studies was also covered.

  Read more about the ENZ Board members here.

• China and New Zealand discuss vocational collaboration

  New Zealand ITPs, PTEs and a delegation of 51 senior leaders from Chinese vocational education institutions attended the 6^th Annual Sino New Zealand Model Programme Symposium to share research and discuss collaboration in vocational education. 

  The symposium theme was fostering innovation and entrepreneurship skills in students at vocational and training institutions.

  The head of the Chinese delegation, Mr Chen Qiaming, Chair of Council at Szenshen Polytechnic, said innovation and entrepreneurship skills are vital to China’s Made in China 2025 strategy and that Chinese TVET institutions must cultivate these skills in its students. For this reason, many Chinese institutions are looking to collaborate with New Zealand institutions for teacher and student exchanges and assistance with curriculum development.

  It was apparent in discussions that Chinese delegates value New Zealand’s “integrated” multi-disciplinary approach and are keen to embed such approaches in their own education programmes. Besides an ongoing interest in vocational teacher training, there also seemed to be growing interest in work-readiness and English-language courses to help create an “internationalised” and employable workforce in China.

  China’s appetite for establishing its credentials as a provider of international education also continues to grow – a number of Chinese representatives said hosting international students from New Zealand was a key priority for them.

  ENZ’s Regional Director – China & North Asia, Adele Bryant, said the scale of Chinese representation there reflected the appeal of partnering with New Zealand.

  “China’s interest in pursuing new opportunities with our vocational institutions is a testament to our reputation for creating creative and innovative thinkers and developing soft skills required for the modern workforce – as evidenced by New Zealand’s ranking first in the world for preparing students for the future.”

  “It makes a lot of sense for our two countries to work together to leverage each other’s strengths.”

  Tony O’Brien, Sino NZ Model Programme Director, said it was very unusual to get such a large group of senior leaders from China in New Zealand for such an event. It was therefore excellent to have so many New Zealand providers represented at the conference to network and form relationships with their peers in China.

  ENZ Chief Executive Grant McPherson spoke at the forum, which was also attended by representatives from 11 New Zealand ITPs (NMIT, Weltec/Whitireia, SIT, WINTEC, UNITEC, Toi Ohomai, Otago Polytechnic, MIT, EIT, UCOL and NorthTec), four PTES (ACG, New Zealand Institute of Education, Tasman International Academies and Skills International), and delegates from the Industry Training Federation and New Zealand Council for Educational Research.

  The Sino NZ Model Programme is part of the Strategic Education Partnership Agreement between New Zealand and China. It is a vehicle for deeper and broader collaboration between the two countries’ professional and vocational education and training sectors.

• Prime Minister meets Kiwi students in Singapore

  Last week the Prime Minister announced the 249 young New Zealanders who have been awarded prestigious Prime Minister’s Scholarships for Asia (PMSA) and Latin America (PMSLA) as part of the August 2018/19 round.

  She congratulated the new round of awardees in Singapore, where she met a group of 11 current PMSA recipients and reflected on the value of young Kiwis having international education experiences.  

  The Singapore-based awardees at the event included Louis Martin (25) who is carrying out a four-month internship with Asia Internship Program (AIP), Nicolas Steyn (20) who is on a one semester exchange at the National University of Singapore, and Lucy Kenner (22) who is undertaking a 12-week legal internship at Providence Law Asia. 

  “Ongoing academic relationships and new business opportunities are two things we are seeing result from the scholarship programme,” Jacinda Arden said in the announcement release.

  “Our awardees are welcomed and supported by diplomatic communities in New Zealand and offshore, which we also value.”

  John Laxon, Regional Director – South and South East Asia, Middle East, said that Friday’s event during which the Prime Minister chatted and mingled with the group of Kiwi students showed how international education can be life changing.

  “Our scholars gave great insights into how they have created lifelong connections through their PMSA experiences, which will enrich their lives and strengthen their careers,” said John.

  “The Prime Minister enjoyed the discussions, which brought back memories of her own exchange student experience at Arizona State University.”

  Applications for the next round of PMSA and PMSLA opens mid-January and must be submitted online by 30 March 2019. More information on the application process can be found here. Institutions are encouraged to contact ENZ to discuss potential group applications.

  The PMSA recipients’ names from the August 2018/19 round can be found here. The PMSLA recipients’ names from the August 2018/19 round can be found here.

  

  

• Seeking schools for Digital Lead Research Project

  The research project will help ENZ improve the effectiveness of ENZ’s digital marketing campaigns for the school sector, including the quality of the prospective student leads generated.

  The project is being carried out by Enroller on behalf of ENZ and will take place between December 2018 and May 2019.

  Participating schools will be provided with lead management software for the duration of the research* to help them evaluate the usefulness of ENZ digital leads alongside their other existing channels.

  Clive Jones, ENZ’s General Manager, Strategy and Insight, says the aim is to better understand and improve ENZ’s digital channels to ensure New Zealand schools get the most value.

  “We’re particularly interested in understanding the current volume and conversion rate of our digital leads for schools alongside existing recruitment channels – with the aim of improving the relevance and value of our digital leads for the school sector,” says Clive.

  “Places in the research project are strictly limited, and we’re keen to get underway as soon as possible.”

  If you are willing and able to assist, please contact ebd@enz.govt.nz before 20 December 2018.

  *Some terms and conditions will apply.  No upfront or setup costs involved but a success fee may be payable for every international student enrolled.

• Chinese students engage with My StudyNZ WeChat

  In October, ENZ brought My StudyNZ to WeChat, a social media platform with more than one billion users.   

  Students enter their study intentions into the programme and receive suggestions of institutions or courses that closely match. This enables ENZ to drive high value leads to New Zealand institutions and ENZRA agents from China. 

  Lucia Alarcon, ENZ’s Digital Programme Manager, said as ENZ has had a WeChat account since 2014, it made sense to build on the existing social community which is easier for Chinese students to use than the China version of the Study in New Zealand website. 

  “It has enabled us to engage with students in a more personal way, and to share tailored information. It also provides a more seamless user experience for the student, allowing them to assess study options using their mobile phones, and to contact institutions directly if they want.  

  “While it’s early days, we’re already seeing high-quality leads coming through.”  

  My StudyNZ China has gained strong interest from Chinese students, particularly those with an interest in tertiary and secondary institutions:

  

  ENZ’s efforts in China have included a media campaign using WeChat banner ads with Future Proof key messages and an invitation to join ENZ’s social community on WeChat. Seen by more than three million prospective students and parents so far, this has helped increase ENZ’s WeChat followers by 25 percent. 

  “Our Future Proof Campaign and Wechat development are part of a wider programme of work in China. As we continue investing in our China audience, we will also find new ways to reach students and share useful information personalised to their study plans,” said Lucia. 

• Kiwi students become ambassadors in Beijing

  The students represented three cohorts from Massey University and the University Canterbury. Two of the groups were based at Peking University, while the other had been studying in Hangzhou.    

  This marks the second year in a row that PMSA groups have come together at a function at the New Zealand Embassy in Beijing.  

  New Zealand Ambassador to China, Clare Fearnley, welcomed the visitors and provided an update on the China-New Zealand relationship. Other Embassy staff, representing a range of government agencies from the Ministry of Primary Industries to the Ministry of Foreign Affairs and Trade were present to talk to students about their roles and areas of interest. 

  ENZ Regional Director North Asia, Adele Bryant, said it provided a great opportunity to encourage the students to be ambassadors for New Zealand education during their stay in China. 

  “These students are ideally placed to help raise the profile of New Zealand education, as they are great examples of the kind of students we produce – independent thinkers, and creative, innovative and skilled young people.” 

  Massey University’s Head of the School of Humanities, Kerry Taylor, also believes in the value of the programmes to students, both now and in their future. 

  “The PMSA provides an opportunity for our high academic achievers to experience first-hand the dynamism and relevance of China to New Zealand,” said Kerry.  

  “Many will come back to do more study in China or develop business links with China that will contribute to New Zealand’s prosperity.”

  

  A PMSA group from Massey University at the New Zealand Centre, Peking University. The Massey students studied an intensive Chinese Language programme at PKU.

• ENZ farewells Charles Finny

  Charles was appointed in 2011 when ENZ was first established and has led the organisation through a period of extraordinary change and growth. 
  

  Under Charles’ watch, ENZ reached the international education sector’s then target of $5 billion value seven years early. He chaired ENZ through three ministers, three Prime Ministers, two governments, and three Secretaries of Education. He approved 28 Quarterly Reports and seven Annual Reports, appeared at five Select Committee hearings and governed with 14 Board members. 
  

  “Charles has led both ENZ and the wider community through a considerable change in attitude and understanding of the broader value of international education,” said ENZ Chief Executive Grant McPherson, who added that he had met with Charles “pretty much every week for 7 years.” 
  

  “For many leaders the aim is to leave an organisation in better shape than when they arrived. I'd say, ‘Job very well done’.”  

  Charles was presented with a Māripi, a traditional, elaborately carved Māori cutting instrument made of wood, as an acknowledgement of ENZ’s respect, appreciation and gratitude.   

  Steve Maharey took up the role of ENZ Chair on 1 March. His appointment is for three years. 

• Global conference puts spotlight on student employability

  More than 300 delegates from 35-plus countries will attend the conference, which is designed for new and experienced practitioners of academic work placement and experiential education.

  This will be the first time the conference is held in Australia or New Zealand.

  “We see the conference as an important opportunity to broaden our national conversation about employability for both domestic and international students,” said Brett Berquist, University of Auckland Director International.

  “Employability is a key driver for international students choosing New Zealand. It’s also important for the growing number of Kiwis who are starting their ‘OE’ (overseas experience) during their university study. 

  “The GIC is a place for us to think about international mobility and the importance of employability outcomes for all students – as well as to network and learn from each other.”

  A number of New Zealand tertiary providers are participating as well as hosting post-conference partnership visits.

  Auckland Tourism, Events and Economic Development (ATEED) is the city sponsor for the conference and is moderating a New Zealand employer panel debate “Working with international students”.

  ENZ is the country sponsor and will present new research, “Employer Perceptions of Hiring International Graduates”.

  “We know that students want to have strong employability prospects after they graduate, whether they are back home, staying in New Zealand for some post-study work or in a third country,” said John Goulter, ENZ Acting Chief Executive.

  The conference will cover an introductory track for those new to the field as well as latest research and trends, ideas for scaling up delivery and models for working with internship providers.

  Among the presentations are topics on: “International Exposure at Home and Abroad: Employability gains through internships”; “The Connection Catalyst: Virtual internships for wider access to cultural fluency and employability”; and “Emerging Internship Destinations: Keys for developing employers’ most desired skills in recent graduates”. 

  “The GIC plays an integral part in exploring past, present and future trends,” said Brett. 

  “This year we have an important focus on the employability needs of international students, both in their country of study as well as supporting their return to their home market. This is a particularly important theme for New Zealand and Australian education providers.”

  The conference will be held at the Owen G. Glenn Building, and receptions will be held at the Fale Pasifika, Auckland Town Hall, and the Auckland War Memorial Museum.

  Founded in 1999, previous GIC conferences have been held in the US, Singapore, Ireland, Canada, Mexico, South Korea, Germany, and the Netherlands.

  Registrations are currently open. For the full GIC programme see here: http://globalinternshipconference.org

• Vietnamese alumni promote New Zealand education

  Van Banh, ENZ’s Market Manager for Viet Nam, said this was the first alumni event co-hosted by ENZ and the New Zealand Embassy, and was a great chance to recognise alumni and explore how ENZ can work with them to promote New Zealand education in Viet Nam.

  “Many of them remain champions of New Zealand education offerings, and in Viet Nam, they are very high profile among prospective students. Vietnamese students here really look to speak to our alumni, so it is crucial that ENZ leverages the alumni network to profile New Zealand’s education.”

  “For this reason, we always invite our alumni to attend education fairs to answer enquiries about life and study in New Zealand. Their anecdotes and experience really make an impact on the minds and dreams of prospective students.

  “The alumni themselves see these kinds of events as an excellent opportunity to network and exchange ideas for building up a New Zealand-educated community in Viet Nam.”

  At the event, Wendy Matthews, New Zealand Ambassador to Viet Nam, spoke about the important role of alumni and the value of cultivating long-term global connections.

  

  New Zealand Ambassador to Viet Nam, Wendy Matthews.

  Three alumni in attendance, Phong Ngo (Victoria University of Wellington), Van Nguyen (Otago University) and Thu Trang (Victoria University of Wellington) are giving back by setting up an association for New Zealand alumni in Viet Nam and helping prospective students keen on pursuing education in New Zealand.

  ENZ’s Viet Nam team will be running an Alumni Advocacy Campaign in October/November this year. It will feature Vietnamese alumni’s success stories and will also include ENZ-facilitated workshops and one-on-one consultation sessions for prospective students to learn from alumni.

  Approximately 2,500 Vietnamese students studied in New Zealand in 2017, the majority at university level.

• ENZ Regional Partners Workshop lands in Queenstown

  This was ENZ’s twelfth Regional Partners Workshop, coordinated under ENZ’s Regional Partnership Programme which aims to ensure that regions throughout New Zealand increasingly share the benefits of international education.

  Jo Keane, ENZ Business Development Manager, said the workshops are a chance to bring together regional representatives of international education to receive professional development training and learn the latest news and updates from ENZ.

  “ENZ is committed to the development of international education in the regions. We work closely with our Regional Partners across 15 regions to grow value, deliver an excellent student experience and create global citizenship opportunities – in line with the goals of the International Education Strategy.

  “Of course, our regional partners need to ensure their local communities see the benefits of international education too. For this reason, a key focus of the latest workshop was empowering our regional representatives to ‘Tell the Story’ of international education in their communities, with a session on news media and communication skills.”

  The group also heard presentations from representatives of Destination Queenstown, Queenstown Resort College and Queenstown Lakes District Council on the opportunities and challenges for the region across tourism, infrastructure and international education.

  Representatives from the Secondary International Education Business Association (SIEBA) also presented, focussing on partnership with the regions.