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Around the world in five
Global
New Zealand
Canada
Generous Canada now No. 1 country for foreign students, survey says
United Kingdom
United Kingdom ‘much more attractive’; New Zealand receives a ‘glowing review’
India
India overtakes China as largest source country for international students
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Celebrating Women of the Future with India
Women leaders from New Zealand and India shared inspiring stories at the event, discussing equity and the inclusion of women in society.
ENZ announced a range of initiatives to inspire young women and enable them to experience cross-cultural values and learning:
- Virtual India Immersion programme for New Zealand-based tertiary students, focussed on enhancing knowledge of Indian culture and business environment. Students interested in taking up this programme can apply here by 30 April. Find out more here.
- 10 virtual micro-internships, in partnership with the University of Auckland, for female undergraduate students from India. Interested Indian students can apply here by Saturday, 16 April.
- A virtual exchange programme involving a cohort of 40 high school girl students from India and New Zealand offering the Global Competence Certificate. Details of the programme for Indian students are available here. Applications close on 22 April.
Hon Priyanca Radhakrishnan, Minister for Diversity, Inclusion and Ethnic Communities opened the summit and encouraged all women to challenge stereotypes and break barriers. The Minister mentioned that she herself had previously come to New Zealand as an international student.
Other speakers included women leaders in education from both countries, as well as Tashi Malik and Nungshi Malik, the twin mountaineering sisters who are winners of New Zealand Prime Minister Sports scholarships and Sir Edmund Hillary Global Impact Visa Awardees, and Miss Malini, a well-known Indian digital influencer.
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Around the world in five
India
Foreign Minister Nanaia Mahuta off to India to promote education, trade, tourism
New Zealand Foreign Minister Hon Nanaia Mahuta is currently in India promoting New Zealand’s education, trade, and tourism interests.
The United Kingdom
From celebration to despair over international students
As demand soars for international education in England, reports of changes to post study work rights for international students is causing concern for the education sector.
International
Industry leaders share their 2023 international education predictions
Education New Zealand Manapou ki te Ao Chief Executive Grant McPherson shared his 2023 goals and predictions for key international education trends alongside other leaders in the sector.
Nepal seeking to become international education hub
Nepal is vying to become a hub for international education, according to the Minister of education Shishir Khanal.
New Zealand
Chinese students rush to return to New Zealand campuses after distance study crackdown
China has reversed its temporary rule allowing foreign universities to deliver online courses to students within China, thousands of students are expected to arrive in New Zealand quickly for semester one of the year.
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Around the world in five
Asia
Recruitment fairs resume at China schools
China is resuming in-person recruitment fairs for international universities, with international representatives invited to attend events in person again following the lifting of border restrictions. School education professionals highlight the importance of face-to-face interactions for Chinese families.
North America
Canada: Ontario colleges adopt new standards for programmes and supports for international students
Ontario's colleges have established a new set of standards of practice for international students, including guidelines for marketing and recruitment, education agents, and programme and service delivery, to ensure that international students have access to accurate information and support to succeed in their programmes.
South America
Brazilian outbound market booming in 2023, agents report
Brazilian agents are optimistic for the future with expectations for 2023 to be a record year in outbound travel. Strong demand for teen courses, higher-value sales, shifting requirements from parents, and emerging trends in products and destinations were noted at the ST Alphe Brazil 2023 conference.
Europe
Drastic policy changes ‘could damage’ UK sector
Stakeholders have expressed their concern that if the UK government implements significant policy changes related to post-study work and allowing students to bring their dependants, it could lead to a decrease in the number of international students in the country.
Africa
Regional framework for microcredentials to be developed
Southern African countries are developing a framework for the recognition of learning through micro credentials, with the aim of informing and guiding individual countries and institutions to develop their own country-specific frameworks.
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Around the world in five
United Kingdom
British Council examines future of English language learning
English will remain the world’s most widely spoken language over the next decade driven by employment and higher education trends, and teachers will continue to be at the heart of learning despite the rise of AI and automation, according to a new publication by the British Council.
United States
New forecast warns that US is falling behind in the global race for talent
A new HolonIQ analysis focused on the US and its competitive position relative to other leading study abroad destinations finds that within the total global international education market, the US is losing share of foreign students to Australia, Canada, and the UK.
Canada
Dalhousie University - New study abroad course takes 14 Indigenous students to Aotearoa-New Zealand
A group of Indigenous students from Dalhousie have embarked on a two-week study tour of New Zealand that will transport them deep into the country's rich Māori history and culture.
India
Dishonest players in India are 'damaging' industry reputation
Education counsellors across India say duplicitous players in the international education market are having a seriously negative impact on the sector, with one senior counsellor describing the situation as “supremely unethical”.
Netherlands
Netherlands outlines plans to control international student flows
The Dutch education minister has written to universities to outline plans for controlling international student numbers, including a central management system, tools for ministerial intervention, strengthening of the Dutch language and targeted instruments on programmes to control flows.
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All Covid-19 requirements removed
Changes that take effect from Tuesday 15 August 2023
- Confirmed Covid-19 cases will no longer be legally required to self-isolate
- Masks will no longer be mandatory in any locations
This means that tertiary education providers can operate as normal, and set their own policies and procedures to ensure they meet their obligations to staff and learners, including under the Health and Safety at Work Act 2015, and the Education (Pastoral Care of Tertiary and International Learners) Code of Practice 2021.
Advice for tertiary providers and students
The Ministry of Education recommends that tertiary education providers follow COVID-19 health advice, and support staff and learners to do so.
Full COVID-19 health advice can be found at: Unite against COVID-19.
The Ministry of Education will also be updating advice for tertiary providers and students on the Te Mahau COVID-19 website following this announcement.
The latest health advice on COVID-19 includes:
- Stay at home if you are feeling unwell - if you, or someone in your household develops one or more of the following symptoms, you should take a Rapid Antigen Test (RAT) for COVID-19: a runny nose, sore throat, cough, fever, vomiting, diarrhoea, headache, loss of smell or taste, shortness of breath.
- If you have tested positive for COVID-19, it is recommended you isolate for 5 days, even if you only have mild symptoms, starting at Day 0, which is the day your symptoms started or when you tested positive, whichever came first.
- If you do need to leave your home during your 5-day isolation period, it is very important you take precautions to prevent spreading COVID-19 to others. You should wear a mask whenever you leave the house. You should not visit a healthcare facility (except to access medical care), an aged residential care facility, or have contact with anyone at risk of getting seriously unwell with COVID-19.
- If you are in isolation at the time of the setting change announcement, we recommend you continue isolating until you have completed 5 days. If you have already been isolating for 6 or 7 days, and are well, you can return to your normal activities.
- After completing 5 days isolation –
- If your symptoms have resolved and you feel well, you can return to your normal activities.
- If you still feel unwell, we recommend you stay home until you have recovered.
- We recommend you wear a mask if you need to visit a healthcare facility or an aged residential care facility, or you have contact with anyone at risk of getting seriously unwell with COVID-19 up until 10 days after your symptoms started or you tested positive. This is because some people are infectious for up to 10 days.
Mask wearing remains an important way we can prevent the spread of respiratory illnesses
Free masks are available for pick up with free rapid antigen tests (RATs) from participating collection sites.
RATs will remain free for everyone throughout 2023
You can find out participating pick-up points for RATs and masks at COVID-19 Testing • Healthpoint or by calling 0800 222 478 and choosing option 1.
The Government's media release can be found here.
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Around the world in five
Asia
South Korea outlines plans to host 300,000 international students - StudyTravel Network
The South Korean Government announced the Study Korean 300k Project in August, which aims to have 300,000 international students at South Korean universities by 2027 as part of its goals to secure more high-skilled workers and boost global competitiveness. A fast-track scheme to permanent residency in South Korea for international students with advanced degrees in key fields will also be established.
North America
The international education sector in Canada has expressed concerns about potential reforms, with the Housing Minister suggesting that a cap on international students should be considered while the Immigration Minister has referred to concerns about integrity in the system. This comes amid an emerging housing crisis that has been described as complex and multifaceted, and with Canada projecting to host 900,000 study permit holders by the end of 2023.
South America
Chile launches higher ed mental health plan
The University of Chile, in collaboration with multiple government entities including Chile’s Ministry of Education and Ministry of Public health, have launched a comprehensive plan to help domestic and international students take care of their mental health. The plan aims to address an “alarming rise” of students impacted by mental health problems in the return to in-person education after the COVID-19 pandemic.
Europe
German chancellor appeals to international graduates
The German Government’s Skilled Immigration Act will create new opportunities to enter Germany, with Chancellor Olaf Scholz saying that international graduates of Germany’s higher education system will help to successfully develop the country’s economy. Scholz said it was inspiring to see how many students from around the world come to Germany and wish to work there afterwards.
Africa
2022 US visas 'broke records' in India, Ghana and Nigeria
The US state department reported that it is issuing more student visas to applicants from African countries than anytime in the past six years, with more visas for students from Nigeria and Ghana being issued last year than any year in the past two decades. This comes after an estimated 92,051 African students were denied US visas between 2018-2022.
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Around the world in five
Asia
The government of Hong Kong has announced ambitions to become an international hub for post-secondary education with measures including an increased quota for international undergraduates at public universities, more scholarships and work rights for postgraduate students.
North America
Canada is set to introduce a “recognised institution” framework, through which colleges and universities with a positive record of vetting and supporting international students may be eligible for fast-track study permits. This comes after over 100 Indian students faced potential deportation earlier this year after their admission letters to Canadian colleges were found to be fake, which the students were unaware of.
Middle East
A British school in Abu Dhabi that has been rated outstanding by the emirate's school regulator for promoting the UAE's national identity said it has weaved elements of the country's culture, history, heritage and, Arabic language into its UK curriculum. The British International School Abu Dhabi is home to 2,080 pupils from 96 countries, with one in five pupils at the school being Emirati.
Europe
According to the Irish Higher Education Authority (HEA), In 2022/23, Ireland set a new all-time high for the number of international students studying at Irish universities. 33,480 students were enrolled at Irish universities last year, an increase of nearly 12% compared to 2021/22, according to the report. Furthermore, India’s student population in Ireland has grown by a significant 17.8%, reflecting a surging trend.
Africa
South African business schools are a higher education success story and champions in terms of higher education on the African continent. Though competing for students, they display a strong ethos of collaboration, generated by a sense of shared purpose to upskill a “new” country. These schools show the power of collaboration, common purpose, and internationalisation outlook.
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Marketing toolkits
On this page are links to a number of toolkits that you may find helpful as you look to market your education institution to international students.
Also, included are some toolkits to help you raise the profile and benefits of international education here in New Zealand.
Digital Boost
This is a free self-directed online learning platform, packed with short videos, live events and expert advice to help you grow your business and thrive in today's digital world. https://digitalboost.business.govt.nz/s/?language=en_NZ
NZ Story Toolkit
On this website, you will find free resources including images, footage, brand videos, infographics, presentations, research and how-to-guides to promote New Zealand offshore. New Zealand Story | New Zealand Story Group (nzstory.govt.nz)
Social Licence Toolkit
Check out ENZ's communications toolkit that helps you tell stories about the benefits of international education to New Zealanders. The significant impacts of COVID-19 mean international education needs increased public support to rebuild and recover, so it can help our country to do the same. By using unified messaging and telling shared stories, we can create a new international education story that captures the hearts and minds of the New Zealand public. Communicating the benefits of international education - toolkit | ENZ IntelliLab
Brand Lab
The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education. Home | Education NZ Brand Lab | The ENZ Brand Lab
