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Mayoral events provide vibrant welcomes to students in their regions
Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students.
Thank you for adding to our diversity and vibrancy!
More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April.
Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”.
The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy.
Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media.
A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.
Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.
Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.
Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.
“The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.”
Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”.
Former University of Waikato International Student sharing a message of encouragement to the new international students.
She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton.
A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.
Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.
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US series studies Massey education
Four half-hour TV segments and YouTube clips profile Massey’s education and research expertise in food safety, New Zealand society, aviation and veterinary medicine.
Filming took place at the Manawatu campus in early July, and will be broadcast on America’s East Coast in August.
US host, educational consultant and author Steven Roy Goodman has visited countries all around the world, portraying different aspects of the university sector. However, this is his first time filming in the Southern Hemisphere. The series has screened 123 episodes to date.
“It’s an educational show where I aim to bring the ideas and news of universities around the world to the general public in the best way I can,” said Steven.
Steven singled out the veterinary medicine discussion as one that would be of particular interest to students from the United States because of the Massey Veterinary School’s American Veterinary and Medical Association (AVMA) accreditation.Steven was also fascinated by the discussion on New Zealand society and Massey’s new BA degree with the head of the School of Māori Art, Knowledge and Education (Te Pūtahi-a-Toi) Professor Meihana Durie, and Pro Vice-Chancellor of the College of Humanities and Social Sciences, Distinguished Professor Paul Spoonley.
“For me the discussion on New Zealand society was particularly eye-opening and not at all what I originally envisioned – I don’t think people in the US know a great deal about New Zealand society, but I think they will be introduced to it now,” said Steven.Project leader and International Development Manager for Massey, Bruce Graham, says the project will help promote Massey’s research, Study Abroad opportunities and specialist degree programmes in the US.
“This will also add to the growing reputation of New Zealand’s wider university sector, and the capability and expertise of these institutions.”
The TV episodes can be found on YouTube, and will also be included in Massey’s webpages and social media sites. You can view them below:
Higher Education Today - Food Safety
Higher Education Today - New Zealand Society
HIgher Education Today - Veterinary Medicine
Higher Education Today - Careers In Aviation
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New enrolment guide for students
Enrolment information has been the second-most requested content on SiNZ social media channels, so ENZ has created an enrolment guide to sit on the SiNZ website.
The guide has two sections: how to apply to study at a primary, secondary or English language school, and how to apply to study at a tertiary institution.
Lucia Alarcon, ENZ International Digital Project Manager, says the guide provides step by step information on the enrolment process for each of these levels of study.
“We’ve included brief information about application procedures, including required documents, application fees, interviews and English language assessments.
“We make it clear that the information is a general guide only, with procedures varying between institutions.”
The enrolment guide is part of ENZ’s new 5 Steps to Studying in New Zealand process, which breaks up the study abroad journey to help students understand how to get started.
The 5 Steps encourage students to check out the practical content we’ve added to SiNZ in recent months. Along with the enrolment guide, the new content includes our Cost of Living and Explore NZ pages.
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Around the world in five
China
A new visa scheme announced by China this month to woo international STEM talent to the country could encourage more short-term exchanges, visiting fellowships, and cooperative research projects, according to experts.
Global
ICEF Monitor explored how proposed changes to post-study work policies in the US and UK could reshape international student mobility.
United States of America
A National Foundation for American Policy report warns that many US colleges could shut down without international students and immigrants.
Australia
Australia’s international education sector has endured 18 months of turmoil. Sudden policy shifts, political rhetoric blaming both students and agents, and a looming cap on international student numbers have shaken confidence in what was once a beacon for global learners.
Pakistan
Pakistan's large youth population is fuelling a surge in student mobility, with the UK, US and Germany seeing the largest growth, a new report has revealed.
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PIF Recipient: Te Whare Hukahuka
Ka Hao is one of the successful initiatives to receive funding through the International Education Product Innovation Fund, a New Zealand Government-funded initiative designed to reimagine what an education from Aotearoa New Zealand can look like and mean for global learners.
With Education New Zealand Manapou ki te Ao (ENZ) - New Zealand's government agency for international education and the kaitiaki of the Product Innovation Fund – onboard as a partner, Ka Hao is set to grow and create impact beyond our horizons, empowering and developing indigenous entrepreneurs across Australia and the South Pacific.
Te Whare Hukahuka (meaning the House of Innovation) is an Auckland-based indigenous social enterprise on a mission to improve the lives of 10 million indigenous peoples. Across a six-year-long track record, Te Whare Hukahuka has run programmes and delivered training in governance, business coaching, innovation, and rangatahi (youth) development.
Through indigenous leadership, Te Whare Hukahuka is proving that enterprises owned and managed by indigenous communities can be financially successful, create positive social outcomes, respect the environment, and uplift the culture of local communities.
That’s exactly what Ka Hao, Te Whare Hukahuka’s latest initiative, delivers on. Ka Hao is a ‘by indigenous, for indigenous’ e-commerce programme. Across 18 weeks learners design, build, launch and grow their own e-commerce system selling products and services to the world. Although the programme is delivered online, Ka Hao supports and engages its learners with a pastoral care team of more than 50 people – a unique point of difference which sets Ka Hao apart from other education offerings. By enhancing the support for learners, Te Whare Hukahuka aims to create an engaging learner experience and significantly boost programme competition rates and graduation results.
Well-resourced learner support is just part of what makes Ka Hao different from traditional education offerings. Everything about Ka Hao has been designed to create a learning environment that is culturally sensitive, safe, and respectful of the historical, social, cultural, geographic and economic factors that have left indigenous peoples in a disadvantaged position near the bottom of wellbeing indicators, both in New Zealand and other countries.
With more than 500 Māori learners already on the waiting list for this year’s Ka Hao programme, Te Whare Hukahuka is looking to bring the Ka Hao kaupapa to indigenous peoples beyond Aotearoa. The funding provided by ENZ through the Product Innovation Fund will enable Te Whare Hukahuka to research, pilot, test and evolve their first education offering across 16 Pacific countries. The target audience is new and existing indigenous business owners.
The International Education Product Innovation Fund is also supporting six other pilot projects from both established and emerging education providers around New Zealand. Together, the pilots reimagine what a New Zealand education offering can look like for global learners. In the case of Ka Hao, the pilot will explore how providers such as Te Whare Hukahuka can weave Māori knowledge and worldview into an education offering that is culturally relevant and responsive for indigenous learners in other countries.
As New Zealand’s dedicated agency for international education, ENZ is working with all the fund recipients in a partnership approach, building mutual benefit and reciprocity. The lessons learned through the pilot projects will be shared for the benefit of New Zealand’s whole international education sector, contributing to a broader and more diverse understanding of what international education can do for New Zealand, as well as the global learners who trust us.
More information:
Visit Ka Hao’s Youtube Channel to see over 4700 videos from their indigenous alumni
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PTE English for Speakers of Other Language (ESOL) Provision Fund
The $1.5 million fund is designed to help English language schools impacted by the border closure to international students.
The funding was announced in July by Minister of Education Chris Hipkins as part of the Government’s $51.6 million Recovery Plan for International Education.
The PTE ESOL Fund is part of the first workstream, which seeks to stabilise the sector while borders remain closed. Read more about the Recovery Plan.
The funding aims to help increase demand for English language training, to be met by English Language Schools. It will also help with upskilling and improving the employability of New Zealanders with English language needs, including migrant partners and dependents of New Zealanders.
The fund is being implemented by the Tertiary Education Commission (TEC).
Eligibility
To be eligible for the PTE ESOL Provision Fund, your organisation must hold a Category 1 External Evaluation and Review (EER) rating from NZQA as at 1 July 2020.
Teaching enabled by this fund may only be provided to Category A and B learners. All learners must be in New Zealand.
Read more details on eligbility
How to apply
Applications for the PTE ESOL Provision Fund are open now and will close at 5pm on Friday, 28 August.
To apply, you need to complete the form on the TEC website and send it through to the TEC Customer Group via email: customerservice@tec.govt.nz
Other considerations
For the full list of terms and conditions, including successful applicants’ reporting and monitoring requirements, refer to the TEC website.
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New brand identity of the Manaaki New Zealand Scholarship Programme launching next week
Education providers and suppliers who are part of the programme will be able to start using the new brand’s design assets from The ENZ BrandLab from 23 October.
The Manaaki New Zealand Scholarship website will also prominently showcase the refreshed brand from next week.
The new Manaaki logo consists of three parts. The tohu is on the left, the Manaaki wordmark is placed in the middle, with the Aotearoa New Zealand fernmark on the right-hand side.
New Zealand Ministry of Foreign Affairs and Trade - Manatū Aorere (MFAT) Scholarships Unit Manager, Alexandra Grace, said it was important for the new brand identity to reflect the transformational nature of Manaaki scholarships to build people’s skills and support them to contribute positively to their communities and countries.
“The new brand is an exciting step forward to unify the Manaaki New Zealand Scholarship Programme’s visual identity to appeal to prospective scholars who are most aligned with our Programme’s values,” Alexandra said.
He parirau is one of the key patterns of the new brand. It is inspired by the takarangi (spiral) and parirau (feathers).
The brand identity development and working group involved kaimahi Māori from MFAT, Education New Zealand Manapou ki te Ao and Indigenous Design Innovation Aotearoa (IDIA) who gifted a specially crafted whakatauākī* for the Manaaki New Zealand Scholarship Programme.
The whakatauākī ‘He Parirau Toro Ao’ translates to ‘stretch your wings to the world’.
ENZ’s Senior Advisor, Rautaki Māori, Craig Rofe, said the whakatauākī is a profound taonga and gift to the Manaaki New Zealand Scholarship Programme.
“It beautifully anchors the programme in āhua Māori (Māori ways of being).”
“We are also pleased with how the whole process of creating the new brand has been steeped in āhua Māori. The way everyone involved in the project used whakawhanaungatanga – the specific act of getting to know one another before we started our work – and wānanga, coming together to meet, discuss and deliberate, every step of the way, made all the difference,” Craig said.
Digital banners showing the application of the brand and whakatauākī.
The new brand was developed following research and interviews with 29 scholars and alumni, and a survey covering 627 people.
The research surfaced three compelling principles for the Manaaki New Zealand Scholarship Programme – manaakitanga, empowering people, communities and countries, and fostering enduring connections.
ENZ’s Manaaki Scholarships Manager, Nancy Linton, said the concept of manaakitanga is integral to the Manaaki New Zealand Scholarships Programme – not only by name, but also in the way that scholars are supported during their entire journey, from application and study to their return home.
“The manaaki we show our visitors by embracing them like part of our ‘whānau’ or family is visible in the way our educational providers extend that support to Manaaki scholars and alumni, who really value it as part of their study experience.
“I am pleased with the way we have incorporated this core element of the Programme, among others, into the new brand identity,” Nancy said.
A brand transition period is in place through 28 February 2025, to allow providers enough time to switch to new brand assets.
Visit The ENZ BrandLab to access new design assets for the Manaaki New Zealand Scholarship Programme after 24 October.
* Whakatauākī are proverbs where the person who said it first is known, as opposed to whakataukī, which are proverbs whose origin cannot be traced to a person.
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Around the world in five
GLOBAL
New study anticipates shifts in enrolment and market share into 2021
A new study finds that the number of students saying they will cancel their study abroad plans in light of the pandemic has declined in recent months.
UNITED STATES
US vs China rivalry in edtech, and how Covid-19 is having an impact
China and the US dominate the global edtech landscape, each with eight unicorns out of 18 private companies with a valuation of over $1 billion.
GLOBAL
Agents increasingly valued by educators during the Covid-19 lockdown
In a flash survey of education providers conducted by StudyTravel Magazine in June, 42 per cent of respondents revealed that agents had become more important to their business during the Covid-19 pandemic.
SINGAPORE
Lessons from lockdown
Despite their countries experiencing very different COVID trajectories, teachers in Singapore and New Zealand faced similar challenges during their respective lockdowns. We spoke to teachers from both countries to find out how they kept calm and carried on.
GLOBAL
COVID-19 has accelerated the digital transformation of higher education
Very few people would have predicted that universities would face such a paradigm shift – with predominant virtual teaching and remote working bursting onto the scene – as a consequence to a global pandemic.
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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From Russia to New Zealand: "I've lived two different lives"
Home was Petropavlovks-Kamchatsy, on the far eastern seaboard of Russia, almost 7000km from Moscow, and the decision to leave was a relatively spontaneous one. “The whole experience was pretty surreal.”
He was introduced to the possibility of an education experience in New Zealand by ACG (Academic Colleges Group), which held a fair in his hometown back in 2008. “I had never heard of them visiting Russia before, let alone my hometown as it’s so remote.”
Andrey admits that at the time he wasn’t keen to stay on in Russia and “jumped at the opportunity” to come to New Zealand for a six-month stint in Year 13 at ACG Parnell College.
“Looking back on it, I really wanted to go somewhere far from home and different. I placed all my hope on it being a better place and it turned out that it was. That internal drive to explore took over and I followed my intuition.”
Student life provides connections
Having improved his English, Andrey went on to study for his Bachelor of Commerce in finance and economics at the University of Auckland, where he found his tribe. “Life in Russia did not resonate with me in the way that life in New Zealand did,” he says. “I think what was missing for me at home was the kind of openness and connectivity which is so apparent here.”
Coming to New Zealand I was exposed to other people’s perspectives and backgrounds, and I really connected with that.
"I felt a sense of belonging and that I could be who I am without judgement. Breaking away from being expected to fit a certain mould at home was a big thing for me.”
With new-found confidence and his degree completed, Andrey travelled the world on modelling contracts before “returning to the original plan” and establishing a career in e-commerce and project management.
And he has the perfect credentials for his current role at The Mind Lab, helping to launch Mission New Zealand, an online education portal aimed at international students. “It provides short courses and micro-credentials as a taster of what education in New Zealand is like and what it can provide. It’s a full circle moment for me.”
Mission New Zealand highlights what makes an education experience in Aotearoa unique through the lens of creativity, sustainability, tech innovation, and culture. “I think it puts us on the map in terms of global education.”
Looking back, Andrey says he would have loved the opportunity to access a platform like this as a student travelling to a foreign country, “to really get an understanding of what it’s like on the ground”. He says he is excited to see what impact Mission New Zealand can have.
Life-changing move
The decision to leave Russia for New Zealand has been life-changing for Andrey. He is now a citizen and knows his future lies here. “There is so much social and career mobility here and that’s exciting for me.”
He arrived determined to carve out a new path in life and he has certainly achieved that. “I have grown into a person who is more confident and assured, and not afraid to explore new opportunities.”
He now has plans to explore and better understand the significance of te ao Māori. “I want to immerse myself in that space. I love that in New Zealand there is more than one way of seeing the world. It is so important that there is an alternative perspective,” he says.
“I would like to get a deeper understanding of the tenets of te ao Māori, to see the challenges we are facing and the potential solutions through a different lens.”
His advice to students considering coming to New Zealand is to get fully immersed in the culture “and absorb it all”. “Don’t come to recreate what you had at home. If you do, you’ll miss huge opportunity for personal growth.”
Andrey says his life now looks nothing like his old life. “It’s like I’ve lived two different lives.” And he’s not done yet.
“Coming to New Zealand has drastically changed how I view myself in the world,” he says.“ Through international education you realise that your actions do matter, that you do have the potential to make a real impact. You start seeing yourself as an individual in a connected system.”
“Keep exploring is my motto for the future.”
