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Around the world in five - May 2022
International
NZ: fully open on July 31 and post-study work reforms announced
New Zealand to continue below Year 9 recruitment as government backs down
NZ consults on new strategy and plans promotional tour of Americas
New Zealand aims for 'high value' and diversity in refreshed strategy
New Zealand international education renews outward focus
Chinese student flows tipped to peak within five years
New Zealand
Chris Hipkins wants to diversify countries international students come from
International students group respond to 'backdoor to residency' comment
Long distance life: Three students navigating the pandemic far from whānau
International student market unlikely to recover quickly, agents warn
Chile
Learn about the benefits of traveling to New Zealand with the visa to study and work
China
China: Could lockdown fatigue influence outbound student mobility?
India
India simplifies procedures for foreign institution partnerships
Thailand
United States
Chris Hipkins wants to diversify the countries where international students come from
NZ consults on new strategy as gov’t plans promotional tour of Americas
Viet Nam
New Zealand ready to welcome Vietnamese students back two months earlier
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Latest data shows continued growth in international enrolments
The latest full-year enrolment data confirms there were 92,580 international students enrolled with New Zealand education providers in 2025. This is an increase of 11 percent from the same period in 2024 and 80 percent of the pre-COVID peak.
ENZ’s Acting Chief Executive, Dr Linda Sissons, says the results reflect steady progress across the sector driven by the sustained effort of education providers and enabled by ENZ’s brand and promotional activity.
ENZ’s recent Global Brand Health and Awareness Survey found that 22 percent of prospective students place New Zealand in their top three study destinations. This strengthening preference is consistent with the growth we are seeing in international student enrolments.
“In a highly competitive global market, New Zealand’s high-quality education providers, great student experience and strong graduate outcomes are the factors that most influence student choice,” says Dr Sissons.
Universities have seen a 14 percent increase to 38,025, significantly exceeding 2024 levels. School enrolments grew by 10 percent to 20,155.
International enrolments in our primary, intermediate and secondary schools remain a key point of difference for New Zealand, offering an early pathway into our education system.
Outside of universities and schools, recovery across subsectors has been more uneven, with institutes of technology and polytechnics progressing at different rates. This reflects varied recovery across subsectors and markets.
“We are regularly assessing priority markets so we can understand where demand is growing and can direct our effort and resources toward markets with the greatest opportunity to support sustainable growth.”
China and India remain the top two countries for international student enrolment, at 34 percent and 14 percent respectively, followed by Japan (9 percent), South Korea (4 percent), Sri Lanka (4 percent), Germany (3 percent), the United States of America (3 percent), Nepal (3 percent), and the Philippines (3 percent).
“Strong growth was seen in a small number of new markets including Sri Lanka and Nepal. These markets have been factored into our market prioritisation and investment framework for 2026/27,” says Dr Sissons.
International students are studying across all regions of New Zealand. Auckland remains the largest centre, hosting around 55 percent of international students, followed by Canterbury and Waikato.
“Canterbury (10 percent), Auckland (14 percent) and Waikato (19 percent) experienced the strongest growth,” says Dr Sissons.
“Growth across regions reflects a sector that is rebuilding at pace and contributing to our local communities and economy.”
ENZ plays a key role in supporting the sector by providing market intelligence and insights to help providers understand trends in demand and make informed decisions in an increasingly competitive global market.
A webinar for interested stakeholders is being held at 12:30pm (NZT) on 19 May where ENZ’s Director of Insights and Performance, Marie Clark, will present the numbers and provide insights into each subsector and market.
Register for the webinar: https://events.teams.microsoft.com/event/db7275ad-de60-42ad-bb00-c0d46b7c2804@7fab8d82-1c85-4170-acbf-74e098fcca29.
Full enrolment data is available on ENZ’s Tableau public account as interactive dashboards and data tables.
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Around the world in five
UK
UUKi launches outward student mobility campaign
Currently just 6.6 percent of UK students are mobile during their studies. As part of a national strategy, Universities UK International (UUKi) is looking to double this figure to 13 percent by 2020.
GLOBAL
New report maps student expectations for language study
A survey of nearly 5,000 current and former language students found very high levels of student satisfaction and expectations – largely well met through language study abroad.
AUSTRALIA
Welfare of international students a top priority
As tertiary educators welcome new students starting this semester, the focus will be on helping them navigate through the challenges of studying in a foreign land. Legal support for tenancy and employment is one focus.
IRELAND
€2.5m centre for US students in Ireland
A €2.5m international residential centre is being developed to house the increasing number of US students opting for study abroad programmes in Ireland. The centre is scheduled for completion in 2019, and will include an education hub, a library, study rooms and video conference facilities.
MALAYSIA
Education policies need to start thinking about robots taking jobs away
With the rapid rise of automation, artificial intelligence and robotics, economists are calling for a greater emphasis on critical thinking in Malaysia’s education policies.
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Around the world in five
GLOBAL
Study abroad decision process is changing, with more factors at play
Peer reviews, virtual campus tours, videos, and cost of tuition and living becoming much more influential factors in students’ choice of study destinations.
CHINA
Students choosing from a wider pool of study destinations
While the US remains the top study destination for Chinese students, a growing number of students are choosing to study in the UK, Australia and Canada.
EUROPE
Europe a top destination for non-EU researchers
For many non-European Union scientists, a successful research project in Europe is a springboard to a career in their home country.
GLOBAL
Three ways artificial intelligence is transforming higher education
Chatbots for student support and wellbeing, robot teachers and changes to the research ecosystem are among the major ways in which artificial intelligence is transforming higher education.
TURKEY
Higher education authority lifts limit on international students
The Council of Higher Education has lifted the cap on the proportion of international students allowed to study at Turkish universities, with plans to formulate a strategic plan for international recruitment.
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Strong interest in Aotearoa New Zealand from Latin America
Students ranked New Zealand second highest as a destination of interest for a future international education programme. The top factors influencing their decisions post-COVID-19 were visa processing, accommodation costs and the academic quality of the institution.
The top decision-making factors for agents were course costs, border settings and airfare costs.
New Zealand ranked highly for competence in managing the pandemic and health control, but it ranked fourth for agents on adequate infrastructure for the reception of international students in the near future. Both agents and students said face-to-face was the preferred mode of study.
Education New Zealand Manapou ki te Ao sponsored the survey run by the Brazilian Education and Language Travel Association (BELTA) across Latin America, to measure the impact of the COVID-19 pandemic on the international education sector.
ENZ’s Latin America team shared the BELTA Latin America 2021 survey results with around 50 industry representatives and agents at a virtual forum in December 2021.
The event also celebrated ENZ’s Recognised Agencies (ENZRA) for their contribution to maintaining the visibility of New Zealand’s education brand during the pandemic.
You can view the webinar and related materials on Intellilab here.
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Teaching the teachers
The School Influencers Workshop series focuses on new ideas in Early Childhood Education, English Language teaching and educational management and leadership. Originally planned to be delivered in-person, this is the first time the course will be held online.
Members of the UC College of Education, Health and Human Development will deliver the online courses to more than 100 education practitioners and administrators alongside in-market organisations Teach for Indonesia and Teach for the Philippines.
UC Associate Dean (International), Dr Stuart Wise, said “The College of Education, Health and Development at the University of Canterbury is delighted to support this initiative sponsored by Education New Zealand. We are very keen to support our colleagues at Teach for Indonesia and Teach for Philippines are looking forward to the opportunity to engage with course participants and share some of our expertise with them.”
The professional development of teachers has been a key part of ENZ’s South East Asia engagement strategy since 2016.
“The School Influencers Workshop series gives teachers and administrators a taste of New Zealand’s top-quality education by offering an insight into our hands-on teaching methodologies and contact with top academics,” ENZ Market Manager Indonesia, Malaysia and Philippines, Desiree Lee, said.
“Teachers, counsellors and school leaders remain a key group of influencers in a student’s study journey. They are an important group which ENZ will continue to engage as the international education sector recovers from COVID-19.”
Read the UC story on the Schools Influencers Workshop series
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Around the world in five - September 2022
International
Ardern welcomes students back to New Zealand
Amended NZ education strategy released
Finding value in technology for education
New Zealand university plans biggest ever job cuts
Gender gap ‘impossible to overcome’ without ‘intervention’
NZ: Victoria partners on TESOL in Vietnam
Linguistic racism can take a high toll on international students
New Zealand
Watch: PM Jacinda Ardern on Covid-19 Rules, Construction Industry and International Students
Tauranga education showcase returns to South Korea
Education NZ’s plan to woo Asian students
ESOL outdated: English for speakers of other languages guilty of othering
Return of international students marks new era for sector
International students: How changes in Asia could affect how young Kiwis learn
Australia
Western Australia government launches Agent Incentive Scheme, extends student bursaries
China
China will again welcome international students
Colombia
NZ Embassy welcomes Colombia agents
India
University of Auckland announces scholarships worth NZ$1.5 million for Indian students
Rural Indians join rush to study abroad as prospects dim at home
Indonesia
9 Indonesian women complete Girls in Tech scholarship programme
Italy
Japan
Government sets goal of 100,000 students going abroad by 2027
Malaysia
Many Malaysians returned as experts after New Zealand education, says High Commissioner
New Zealand’s University of Waikato keen to collaborate with Malaysian universities
South Korea
New Zealand, Korea well placed in digital ecosystem to work together: ambassador
Winners of Student Reporter Contest recognized at ceremony
Thailand
Rose Garden Rangsit School joins hands with ENZ to organize coding camp
Vietnam
Quang Tri teacher receives full scholarship from New Zealand Education Agency
University of Auckland supports students from South-East Asia
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See you tomorrow at NZIEC KI TUA 2023!
Key information about this year’s conference:
- We are delighted to announce that talented entertainer, Greg Ellis will be our MC for the Welcome Reception and Gala Dinner and award-winning broadcaster, Julian Wilcox will be our MC for the conference sessions
- For an updated programme, please visit our website.
A word from some of our sponsors
We are very pleased to have the following sponsors onboard. Below you will hear from three of our key sponsors.
Youbee College of Creative Innovation
Yoobee College of Creative Innovation (YCCI) is a proud partner of NZIEC KI TUA. YCCI is New Zealand’s largest specialist creative and technology college – training talented animators, filmmakers, designers, technology innovators, and game developers.
Established over 30 years ago, YCCI is committed to educating work and world ready graduates through a range of foundation programmes, bachelor’s and master’s degrees.
In consideration of this year’s theme ‘Te Ara Ki Tua | the pathway forward,’ YCCI highlights the importance of educating industry ready graduates that ‘create the future at the speed of culture.’ What does this mean? It’s about providing learners with the skills they need, now and in the future, to adapt to the ever-changing needs of technology and creative industries.
Reinforced in YCCI’s whitepaper Unleashing New Zealand’s Creative Economy, YCCI is delighted to support this year’s NZIEC KI TUA event focused on driving worldclass education and employment outcomes for international students.
International Development Programme and International English Language Testing System
Kia ora! IDP and IELTS are excited to attend and sponsor KI TUA 2023 in Ōtautahi Christchurch.
As a global leader in international education, IDP’s innovative use of digital technology, unparalleled live student data and global network of trusted local counsellors provide insight and ensure success for both our students and partners.
As co-owner of IELTS, the world’s most trusted English test, IDP help organisations attract the broadest range of high-quality applicants, and our test takers achieve their global goals.
By building on trusted relationships and actively connecting our community of students, institutions, sector bodies, and local education experts throughout the world, we play a vital role in nurturing a thriving future for higher education and help our customers turn their study or English goals into a launchpad for their career.Drop by the IDP IELTS tea cart on the exhibition floor to say hello and learn more about how IDP can support your institution. We look forward to meeting and reconnecting with our partners and friends in New Zealand.
https://www.idp-connect.com/apac | https://ielts.co.nz
OrbitProtect
At OrbitProtect, we provide travel insurance for international students so they can focus on enjoying their travel and education, knowing that if something goes wrong, they can access the support they need.
With affordable and easy-to-understand plans which include excess-free cover for medical care, property cover, multilingual customer support and more – our international student insurance is designed to meet the needs of students, ensuring that they receive the necessary assistance and support during their time in New Zealand.
We know that international students face a unique set of challenges and considerations, such as navigating a new healthcare system, dealing with medical emergencies or unexpected events, all while tackling language barriers and being away from their support networks.
That’s why we’re excited to sponsor the 30th NZIEC KI TUA – Visit stall #4 to take our interactive Health & Travel quiz to be in to win a $500 Prezzy Card. For more information on our products, go to orbitprotect.com.
Look out for the NZIEC Ki Tua Experience Garden
This year’s expo hall is being transformed into something a little different than your average exhibition hall. We will be introducing you to the NZIEC KI TUA Experience Garden. In the garden, you will have the chance to engage and connect with some of our conference partners through a variety of ways!
- Join us for the NZIEC KI TUA Welcome Function on Wednesday 16 August brought to us by University of Canterbury, University of Canterbury International College and Lincoln University.
- Join The University of Auckland at the Women in International Education networking light breakfast on our first day.
- Thanks to the innovative minds at Streamliner, a colossal 11x3-metre big screen will bathe the atmosphere in festival-like vibes as we celebrate three decades of groundbreaking conferences.
- Immerse yourself in the world of the 'Flywire live illustrators,' who will breathe life into the core conference themes and explore ‘how collaboration will shape the future of global education’.
- Recharge your senses at the tea cart hosted by idpconnect and IELTS
- Savour a bold barista coffee from Student Safe
- Indulge your sweet tooth at Southern Cross Travel Insurance's ice cream stand.
- Craving an active adventure? Embark on a virtual reality journey at the VR footprint with Yoobee College of Creative Innovation
- Need to make a powerful first impression? Visit Host Families Linked in headshots for a professional LinkedIn profile photo that showcases your best self.
- Take a moment to unwind in the Kiwiflora Nurseries massage relaxation corner, where a tranquil neck and shoulder massage awaits you, just take a seat in the cozy waiting room. Kiwiflora Nurseries are partnering with NZIEC KI TUA and the Christchurch Foundation and the Tui Corridor Project to help us in our commitment to sustainability; for every delegate registration, we will plant a native tree, fostering a greener future for generations to come.
- And fear not, if your mobile phone is running low on power, seek refuge beneath the grand tree where a convenient Education New Zealand Manapou ki te Ao mobile charging station awaits.
- Enter the Orbit Protect Better Health Quiz and go head-to-head with other conference delegates to earn points in gamification.
- Fuel your passion for sustainable development goals (SDGs) by joining Bridget from Bead and Proceed at her activation station, where you can paint a bead symbolizing the SDG you personally commit to and engage in compelling conversations with fellow attendees.
- Prepare to embark on an extraordinary journey through the NZIEC KI TUA 2023 Experience Garden and unlock a world of activations and inspiration.
The NZIEC KI TUA 2023 Conference App brought to you by UP Education will be available for registered conference attendees to download from your friendly app store soon so keep an eye out for that update and instructions.
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New research shows New Zealand is a top‑three study choice for international students
The latest Global Brand Health and Awareness Survey found that 22 percent of prospective international students now place New Zealand in their top three study destinations, achieving the target set out for 2034 in the Government’s International Education Going for Growth Plan, nearly a decade early.
ENZ’s key focus is to bring New Zealand’s education brand to life internationally, highlighting the factors that most influence student choice, high‑quality providers, great student experiences, and strong graduate outcomes.
ENZ Acting Chief Executive Dr Linda Sissons said the findings show New Zealand is increasingly being seriously considered, not just recognised.
“This research shows New Zealand is firmly positioned alongside established global study destinations,” Dr Sissons said.
“What matters most is preference – a strong signal of intent – and we are seeing that grow across a wider range of markets.”
The survey expands brand tracking beyond the traditional “Big Four” markets, including the United States, United Kingdom, Australia and Canada to a broader group of 11 global study markets, offering a clearer picture of New Zealand’s competitive position.
Across these markets, preference for New Zealand is growing across its priority markets, supporting a more diversified and resilient approach to growth.
Awareness of New Zealand as a study destination is high at 79 percent across key source markets, on par with leading European and Asian destinations.
Dr Sissons said while awareness is an important foundation, preference is a stronger signal of genuine student intent.
“Awareness of New Zealand has been consistently strong. What’s particularly encouraging is seeing more students now move beyond awareness to actively considering and showing a preference for study in New Zealand,” she said.
The findings, which build on strong growth in New Zealand’s international student enrolments in 2025, excellent student experience results and strong public support for international education, will also inform ENZ’s 2026-27 market planning and investment decisions.
The full 2025 Global Brand Health and Awareness Survey will be published on ENZ’s IntelliLab, alongside market‑specific insights and a sector briefing.
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
About Education New Zealand Manapou ki te AoEducation New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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New campaign focuses on new paths
The integrated global campaign aims to engage ENZ’s existing audiences across our database and social media channels, and to raise brand awareness with new audiences, particularly reaching those who are actively seeking out information about studying in New Zealand.
Kaylee Butters, ENZ’s Director, Brand & Design, says New Futures Need New Paths builds on the messaging introduced in the 2018 Future Proof campaigns, while aligning with ENZ’s refreshed Think New brand strategy, which will be launched later this year.
“Our overarching campaign message is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world,” said Kaylee.
The campaign draws on New Zealand’s strengths in educating students for the Future.
In both 2017 and 2018, New Zealand has been ranked among the top three countries in the world in the Economist Intelligence Unit’s Educating for the Future Index.
“Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who think differently and wish to forge their own paths,” said Kaylee.
The 2018 World Economic Forum Future of Jobs Report highlights analytical thinking and innovation, active learning and learning strategies, creativity, originality and initiative as some of the top skills that will be in demand in the near future.
To support the campaign, ENZ is creating three compelling hero videos that speak to the campaign theme, featuring three international PhD students with visions of a more sustainable future. Conducting research in the fields of marine biology, conservation and renewable energy, their paths have all brought them to New Zealand because of the unique opportunities they have here that will help them pursue their goals.
“We encourage education providers to use the campaign assets and key campaign messages/themes in your marketing activity,” said Kaylee.
Videos, images and infographics as well as tips on how to leverage this campaign will feature on The Brand Lab for New Zealand education providers and ENZ Recognised Agencies to use in marketing activity, including on websites, social media and at events.
For more information about the campaign click here.
