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  • ENZ launches digital Media Centre

    ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.

    The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.

    “Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.

    “Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”

    The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.

    “Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.

    Visit the Media Centre here: https://media.enz.govt.nz/ 

  • Are you ready for NZIEC 2019?

    With a packed breakout programme, outstanding keynote speakers and the return of Miriama Kamo at the helm, the 2019 NZIEC is not to be missed.

    What’s on offer at NZIEC 2019?

    This year centres on Navigating our changing world and how New Zealand has the opportunity to stand out as one of the most innovative players in the global international education industry.

    The full programme is now available. Among the featured highlights are the following sessions. 

    • Inspirational keynote speaker and founder of Inspiring Stories, Guy Ryan will kick things off by discussing how we can Navigate the needs of future learners. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums. 
    • The topic of Resilience and mental wellness in under-represented international students will be explored by Marcela Lapertosa and Huong Diep. They will look at the issues that affect international students while discussing strategies and providing tools to foster resilience in a culturally appropriate manner. 
    • We will harness the power of the ANZAC spirit by having a look at ANZAC perspectives: strategies, leading indicators and busting international education myths in Australia and New Zealand. This session will ask attendees to compare what’s the same and what’s unique for New Zealand and will challenge them to think about what this means for decisions in our sector. 
    • It’s time for New Zealand to take a bolder approach to our education brand positioning. In the session I am New. Repositioning the New Zealand Education brand for success, Paul Irwin, ENZ General Manager Partnerships & Marketing, and Kaylee Butters, ENZ Director Brand and Design, will launch a new long-term brand platform for New Zealand that focuses on a high value audience, redefines what a quality education means and is grounded in New Zealand’s unique strengths, both as a country and as an education system. This session will also cover what this could mean for your international marketing. 
    • As part of our celebration of Japan as the NZIEC Country of Honour, we welcome guest speakers from Tokyo Metropolitan Board of Education and Atsugi City Board of Education. We look forward to presenting a renewed, strategic partnership with Japan to provide new business opportunities for New Zealand providers. We will also look at ways to foster meaningful connections between New Zealand and Japan through a wide range of exchange activities with students and teachers from the two countries.
    • Dan Smidt (ENZ), Andrew Galloway and Pii-Tuulia Nikula bring together a range of perspectives and experiences to discuss effective monitoring of education agents; best approaches and potential benefits.
    • On day two, keynote speakers, Dr Lisa Coleman, Chief Diversity Officer of New York University, will explore a world of diversity, while Professor Chris Gallivan of Massey University will finish the conference by giving a not-to-be missed exploration of navigating education transformation.

     Find out more about what’s in the programme.

    Places are selling fast!

    Places are selling fast. With nearly half of all places already sold we’re not expecting the remaining places to be around for much longer.

    If you’re thinking of attending, you need to get in quick to avoid disappointment and missing out on the international education event of the year.

    Register here

    About NZIEC 

    The 28th New Zealand International Education Conference and Expo (NZIEC) will be held at SkyCity Convention Centre in Auckland on Wednesday 7 and Thursday 8 August. Find out more about NZIEC at www.nziec.co.nz

    BPO Intelligence has returned as the conference’s lead partner for the sixth year running, while The PIE News returns as the media partner. 

     

     

  • NZIEC and SIEBA partner for the school sector

    ENZ is pleased to welcome SIEBA as NZIEC’s programme partner, offering a range of sessions and workshops of value to school sector delegates.

    SIEBA is the association for international education in New Zealand schools and has more than 350 member schools across the country. It has become an influential agency both within New Zealand and internationally.

    NZIEC will be this year’s most important event for international education professionals in the school sector. The programme features a wide range of sessions specifically designed to add value for delegates from primary and secondary schools.

    Dr Stephen Holmes, one of the world’s foremost experts on school marketing and reputation, will lead two workshops on ‘Authentic Marketing’ and ‘Evidence Led Positioning and Planning’ and offers school delegates the opportunity of one-on-one sessions during NZIEC.

    Attendees will also gain valuable market insights from Japan, our Country of Honour, and can hear about the new school sector strategy for Vietnam and how to get involved.

    Back by popular demand is the SIEBA schools’ luncheon, an opportunity to gather with sector colleagues to hear inspirational speakers and to network.  

    You will be able to meet with the SIEBA team during the conference as they will have a stand in the EXPO.

    Have you registered yet?

    If you still haven’t registered, make sure you don’t miss out. Places are filling up fast. https://www.nziec.co.nz/registration

  • 'Ask New Anything' campaign update

    ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.

    Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.

    All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.

    Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time. 

    By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.

    At time of writing, these Q&A videos are currently trending on Tohu: 

    1. What are New Zealanders like?
    2. Are there any postgraduate training opportunities in New Zealand?
    3. What’s the learning style like at New Zealand schools?
    4. Are the facilities high quality in New Zealand?
    5. How many different cultures are at a New Zealand school?

    The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.

  • Upcoming ENZ webinars

    Viet Nam school sector webinar

    At this webinar, industry professionals in the school sector will learn about ENZ’s approach to the Viet Nam market, and how they can partner with ENZ.

    Who should attend?

    New Zealand-based marketing/international managers at secondary schools.

    Session details:

    2:30pm NZT, Wednesday 27 November

    Register here

    Vietnamese agent webinar

    As part of ENZ’s commitment to raising the awareness of New Zealand among education agencies, ENZ has launched a webinar series to improve the profile, and understanding, of the benefits of a New Zealand education.

    Who should attend?

    Vietnamese education agencies and counsellors who currently share information about studying in New Zealand, or would like to.

    Content:

    The webinar will provide updates on:

    • ENZ activity
    • Study options
    • Scholarships
    • Employment and career pathway opportunities in New Zealand

    Speakers will include New Zealand sector representatives, as well as ENZ and Immigration New Zealand staff.

    Session details: 

    4pm NZT/10am Viet Nam time, Thursday 28 November

    Register here

    Please note: Registration for these webinars are for education agents only; ENZ is running a separate series of webinars for New Zealand education institutions.

    US industry webinar

    Registration is now open for an ENZ market intelligence webinar for the US. It will offer local market updates and insights and share ENZ’s outlook for the first half of 2020.

    Who should attend?

    International directors and marketing/international managers at tertiary level.

    Content:

    The in-market team will cover:

    • Partnerships for reach: Learn more about ENZ’s strategic partnerships in the US
    • Market engagement opportunities: In-market events Jan-June 2020
    • Study Abroad scholarships
    • Additional topics proposed by the sector

    Session details: 

    You must register in advance to attend the webinar. If you have questions or topics you’d like to hear covered in the Industry Webinar, please email northamerica@enz.govt.nz with your suggestions by Friday 6 December.

    11am NZT, Tuesday 10 December

    Register here

  • From the Acting CE: Open for business – international education and the vocational reforms

    I am therefore very pleased that Education New Zealand has the opportunity to contribute and support the work of the establishment unit for the New Zealand Institute of Skills and Technology (NZIST) and the reforms.

    The NZIST will bring together the existing 16 ITPs to create a unified, sustainable public network of vocational education.

    As we all know, New Zealand enjoys a strong reputation for work-ready education and industry training.

    The reforms should build on New Zealand’s reputation as a high-quality choice for international students. They should also help develop a strong national identity for the vocational sector, representing a significant opportunity for providers to attract overseas students.

    They should also help ensure a regional spread of students across New Zealand, with a lot of benefits for the regions – including skills, diversity and revenue.

    I’m also very pleased to see that the reforms recognise the importance of international education. One of the seven IST work streams focuses entirely on it.

    The International Education Working Group is chaired by Michelle Jordan from Venture Taranaki. Members are drawn from across nine institutes of technology/polytechnics and one skills organisation.

    We are working closely with the group to support their work. And we’ll continue to work with them through the journey to share our experience and expertise.

    The NZIST has a huge challenge ahead. And the changes to the country’s vocational education system will take time to embed.

    While there is much happening at the provider level, the message for the sector and international students is that it’s business as usual. ITPs are open for business. And ENZ is continuing to market them. Students can continue to enrol at ITPs for 2020 as usual, including for multi-year programmes. Existing programmes, qualifications and credentials will continue to be recognised internationally.

    The changes will take time, but they are an investment in the future of New Zealand’s vocational education and international education sectors.

  • Preferred name and inaugural CE for the IST released by Establishment Board

    These conversations provide providers and their stakeholders updates on the progress being made by the Unit and an opportunity to ask questions. These latest conversations will have a focus on the name and brand including the Board’s preferred name for the new national Institute. To support the conversation, a video has been shared that captures the essence of the journey to date. It outlines a vision for the Institute, along with presenting the preferred name.

    Once the Regional Kōrero have been completed, the public online consultation will open, allowing everyone to provide feedback on the preferred name being suggested.

    The online consultation is open from 14 February until 8 March. Once complete, the IST Establishment Board will consider public feedback on their preferred name and finalise their recommendation to the Minister.

    You can watch the video here and the online consultation will be available on the IST Establishment Unit’s website.   

    Stephen Town has also been named as the inaugural Chief Executive of the New Zealand Institute of Skills and Technology. Stephen is currently in his final year leading Auckland Council and will formally take up his role on 6 July 2020.

    You can find out more about Stephen’s appointment on the IST Establishment Unit’s website.

  • COVID-19 – travel restrictions extended for 8 days

    15 February 2020

    This afternoon, New Zealand’s Minister of Health announced that the temporary restrictions on travel from China have been extended for a further 8 days as a precautionary measure to protect against the spread of the COVID-19 coronavirus.  

    The restrictions prevent foreign nationals travelling from, or transiting through, mainland China from entering New Zealand. This position will be reviewed every 48 hours. 

    The Ministry of Education has updated the information on its website for primary and secondary schools and tertiary providers. It includes advice for tertiary students and providers interested in blended learning options. It also provides contact information for the Human Rights Commission for those who experience racial or other discrimination related to coronavirus. 

    Immigration New Zealand has announced an extension to the ‘first entry before’ date on student visas for those unable to arrive in New Zealand due to travel restrictions.   

    NZQA has advised all signatories to the Pastoral Care of International Students Code of Practice of today’s decision. 

    ENZ continues to provide information and guidance to students and stakeholders. We will keep you updated as more information becomes available.

  • Regional partner support

     

    International education benefits the regions of New Zealand by contributing to the economy, supporting workforce and talent needs, and enriching communities socially and culturally. ENZ supports regions to attract and retain international students by co-funding famils or seed funding projects that align with wider government strategic goals and priorities in our work, such as those found in the International Education Strategy 2022 – 2030.

    A key aim of ENZ’s work in the regions has been to support a sustainable model of regional international education development. We work alongside interested regional economic development agencies and other relevant bodies for mutual benefit to identify opportunities for development and growth and ultimately achieve a greater balance across regions.

    For more information please email: sectorengagementteam@enz.govt.nz

  • An update from ENZ’s international teams

    Instead, they’ve been taking proactive steps to support and connect with the international education sector safely, in line with local COVID-19 restrictions.

    Communicating with stakeholders

    For ENZ, ensuring the wellbeing of international students who remain in New Zealand over this lockdown period is a key priority. A factsheet outlining New Zealand’s support for international students has been developed and translated into the languages of key priority markets.

    Our teams overseas have been communicating with a range of stakeholders from local government and institutions to providers and agents, and in some cases directly to students and parents to ensure they have the latest information.

    ENZ staff have been recommending students enrol on NauMai NZ and asking international partners to pass SafeTravel information on to New Zealand students they may have on campus.

    The International team is able to tap into these networks for market-specific insights to help inform the New Zealand international education industry’s next steps during this rapidly-evolving and unprecedented situation.

    Anecdotally, the response in New Zealand has been well received overseas. New Zealand’s proactive approach to communications has been noted by partners.

    Doing it digital

    For our teams offshore, fairs, conferences and other international education events have had to be cancelled or postponed. As a result, they’ve ramped up their online activities.

    To share best practice advice and take advantage of the pause in promotional activity, they’ve developed educational webinars for sector stakeholders. 

    1. On 24 March, ENZ Market Development Manager Shelly Xu teamed up with the General Manager of UMS (a China media specialist agency), Jordi Du, to deliver a webinar for New Zealand international education staff on Chinese social media. Over 30 people attended.

    The Chinese digital space looks very different to ours. The platforms WeChat and Weibo rule, rather than Facebook and Twitter. Shelly and Jordi aimed to demystify Chinese platforms by taking providers through the Chinese social landscape and discussing what kind of posts would stand out to their target audiences.

    Watch the Zoom recording.

    2. On 17 March, ENZ Team India delivered a webinar especially for Indian agents and counsellors focused on business courses available in New Zealand.

    An incredible 177 people tuned in to hear from ENZ staff as well as guest speakers: Associate Professor Lincoln Wood from University of Otago; Dr Jens Mueller from Massey University; Ashish Suri from The University of Waikato and Andrea McLeod-Karim from Victoria University of Wellington.

    3. On 16 April, Senior Market Development Manager for Chile and Colombia, Javiera Visedo, was the guest on a Facebook Live session with the Blue Studies agency (who have over 21,000 followers) for the Latin America Spanish-speaking audience.

    She also presented at Colfuturo (a Colombian scholarship-loan non-profit organisation) for a Study in New Zealand webinar on 17 April. This week, she will participate in a virtual fair organised by Colombian agency Estudiar.

     For the chance to attend future webinars, keep an eye on E-News and the ENZ LinkedIn and Twitter pages.

    Beginning to test market sentiment

    As ENZ moves into the next phase of supporting the international sector, a new priority for our international teams is testing market sentiment.

    For example, a survey was sent out to agents in Spanish-speaking markets in March. Of the 18 responses received, most of the agents have English language students in New Zealand and 68 percent are from Colombia. The agents set out their students’ main concerns at the moment: work situation while studying, uncertainty of the global situation, and visa expiration.

    This fits with what we are hearing across all markets – agents and other institutional partners need information about New Zealand’s response to the current situation.

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