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Future Proof assets on The Brand Lab
The “Future Proof Yourself in New Zealand” celebrates New Zealand’s ranking as best in the world for preparing students for the future, in a report by the Economist Intelligence Unit.
Philippa Brown, ENZ’s International Digital Content Manager, said that since the launch of the campaign in March, ENZ’s messaging has reached more than 33 million people around the world.
“Being ranked number one in the world has given us an opportunity to catch people’s attention and highlight the quality of New Zealand’s education offering,” she said.
“It’s a very strong message that resonates in every market. Because of this, we wanted to share the assets with the wider industry to ensure this positive message spreads far and wide.”
Future Proof imagery, videos and other assets are now available for New Zealand education partners to use in their own marketing.
These materials can be found on The Brand Lab by searching “Future Proof”.
The Future Proof campaign focuses on three key messages that outline New Zealand’s strengths in preparing students for the future:
- Develop future skills: In New Zealand, students learn to think for themselves and are supported to develop in-demand skills such as problem-solving, critical thinking, creativity and teamwork.
- New ways to learn: New Zealand combines a robust academic education with hands-on learning and real-world experience, giving students an edge in their future career.
- Open and welcoming: New Zealand’s fair, free and diverse society allows students to be themselves, and helps them develop qualities that can get them ahead in the global workplace.
Find out more about Future Proof.
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INZ replacing physical visa labels with eVisas
INZ’s Assistant General Manager Peter Elms says while eVisas are currently issued to all visa applicants who use online channels, this is now extended to include paper-based applications.
“INZ has been issuing eVisas since 2016, and nearly half of all visas currently issued are label-less. This means education providers should expect to see more eVisas,” says Peter.
“Successful applicants will receive an approval letter with the visa details via email which they should print and keep with their passport. Other than the letter, education providers and employers can verify visa details via INZ’s VisaView online system.
“On the rare occasion that an applicant does not have an email address, arrangements can be made to post the decision letter.”
Peter adds that while there is no need to have a physical visa label in a passport, INZ recognises that some individuals may prefer to have one. A label can be obtained by request by filling in an application form and a fee of $110.
INZ advises that students using Provider Direct (an on-campus system run between the education provider and INZ) will continue to receive labels. INZ will review this over the next year.
For more information on eVisas, click here.
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Around the world in five
CHINA
China to establish first nuclear research university
The China National Nuclear Corporation is set to build a nuclear technology university in Tianjin province which will function as a base for skills training, postgraduate and PhD programmes.
IRELAND
Higher health insurance costs threaten international students
An ongoing High Court case might require international students in Ireland to hold expensive health insurance to remain eligible for their student visa. This financial strain could even deter some students.
UK
International students focus of new parliamentary inquiry
A British parliamentary committee has launched an inquiry to answer questions over the sustainable future for international students of all levels in the UK.
CANADA
Ontario releases international education strategy for postsecondary education
Ontario’s international postsecondary education strategy 2018 has a focus on educating global citizens by providing students with increased opportunities to develop global competencies.
SAUDI ARABIA
Plans to forge STEM research links with UK institutions
A Ministry of Education delegation, including public universities, is visiting the UK to explore research and development partnership opportunities, with a focus on STEM subjects.
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Victoria University MOOCs a global success
The VUW edX team is about to release its fourth MOOC following the success of its previous online courses – more than 11,000 learners have enrolled to date, ranging in age from 10 to 90-years-old. The programmes have been very well received and have even been endorsed by edX as particularly high quality and accessible.
Steven Warburton, Assistant Vice-Chancellor (Digital Futures) and director of VictoriaX, said the university’s MOOC platform is attracting a significant number of international learners.
“The majority of these learners hail from the US, UK, Canada and Australia, though learners from Brazil, India and a variety of Western European countries are also among those taking advantage of the university’s research and teaching on offer through the MOOCs.
“The global reach of this online platform means that world-class New Zealand research is disseminated to a broad international audience, and promotes the country and its cultures, as well as the quality of New Zealand education.”
Ranging from a virtual field trip to Antarctica, to learning about the theory and practice of restorative justice and exploring the idea of landscape as an expression of culture, VictoriaX’s MOOCs aim to appeal to a broad audience.
The latest MOOC to be offered, New Zealand Landscape as Culture: Maunga (Mountains) starts in August and is the second in a series of bicultural MOOCs looking at the New Zealand landscape through the lens of Māori and European cultures.
“Although New Zealand is the focus in this series, thinking about landscape as an expression of culture is transferable to learners in all parts of the world – particularly indigenous peoples who have similar connections to the land as Māori.”
VUW is the first New Zealand university to partner with edX and is using the global reach of this platform to increase awareness about the institution by offering learners abroad the flexibility to study for free from wherever they are.
Victoria’s MOOC programme fits into the university’s wider internationalisation goals by raising the profile of the university internationally through learner participation and organisational and institutional connections created in their development.
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Ministers to address NZIEC 2018
Chris Hipkins
NZIEC 2018 marks Chris Hipkins’ first address to conference delegates as Minister of Education, after speaking to delegates last year in his capacity as Opposition Spokesperson. Minister Hipkins will be outlining his priorities for the international education portfolio on Friday morning.
Minister Iain Lees-Galloway will be speaking for the first time at NZIEC and is scheduled to address delegates on Thursday morning.
ENZ Chief Executive Grant McPherson welcomes the involvement of the Ministers in NZIEC.
Ian Lees-Galloway
"The involvement of two of the most important Ministers for international education at NZIEC shows the importance of our annual hui for industry. We are delighted to welcome both Ministers to NZIEC 2018.”
Held over two days, NZIEC 2018 focuses on the theme of Inspiring Global Citizens. It features a sell-out crowd of 600 delegates and the largest number of industry presenters yet.
If you aren’t attending conference, you can follow developments on Twitter with the hashtag #nziec. We will also be reporting on conference news in the E-News following conference.
NZIEC 2018 sold out
Registration for NZIEC has closed. Due to venue capacities, we are unable to accept any more delegates.
Email nziec@verve.co.nz if you would like to be added to the registration waitlist.
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Around the world in five
GLOBAL
As competition intensifies, the MBA market moves East
A recent Chartered Association of Business Schools report from the UK points to the rise of Asian business education, with an increasing number of Asian business schools being named in global MBA rankings.
THAILAND
Cabinet approval for a new Ministry of Higher Education and Innovation
The Thai government has approved the establishment of a new Ministry of Higher Education, Research, and Innovation to support its strategic goals to drive innovation in key industries and human resource development.
IRELAND
International education quality bill moves forward
The Irish government has approved publication of an international education quality bill, that will introduce an International Education Mark for approved providers amid a new regulatory framework.
CHINA
Online education market will exceed US$103 billion by 2025
A UBS Securities report predicts that K12 online education will become an important force in the market for extracurricular tutoring, exceeding US$103.4 billion by 2025.
MIDDLE EAST
Jordan aims to further build its international enrolment
Jordan is emerging as an increasingly important study destination in the Middle East with international student numbers roughly doubling since 2011 and the government setting a target to attract 70,000 international students by 2020.
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International student employment: overcoming barriers
The panel, chaired by ENZ’s Director Student Experience, Hayley Shields, featured a diverse and informed range of views from
- Brett Berquist, Director International at the University of Auckland
- Dr Cate Gribble, Senior Research Analyst at the University of Auckland
- James Koo, former international student and founder and CEO of Niesh, a free student discounts app
- Paul Hickey, Managing Director at SpeakData
- Charan Mohan, former international student and now Business Intelligence Analyst at SpeakData.
Dr Cate Gribble talked about the need to raise awareness of the benefits to businesses of employing international students to counter employer concerns around the challenges of international student employees, including perceptions they won’t fit culturally, their English will be limited or that their visa situation will make paperwork too challenging. Students also find their international work experience in their home country is not always valued here, and employers often require New Zealand citizens or Permanent Residents.
Brett Berquist added that we need to counter the perception that international students will not stick around.
“The reality is that all students, both domestic and international, are equally mobile. Employers need to stop thinking Kiwis make employees for life, and that international students are a flight risk.”
James Koo said the lack of transparency around these concerns is a challenge for international students. As a result, many international students end up sending a generic CV and cover letter to any and all available jobs, too discouraged to spend time tailoring their CVs to each role.
James also noted that student expectations can sometimes be unrealistic, and some students expect to work in large, prestigious companies whereas most New Zealand companies are SMEs – which he noted can actually offer more opportunities and experiences for students and recent graduates.
SpeakData’s Paul Hickey then talked about his experience hiring international students, such as fellow panellist Charan Mohan. While Charan clearly had the hard skills required for his company, Paul needed to be convinced of his soft skills, which he calls being ‘Kiwi-ready.’
“Often, international students come into interviews and talk solely about their studies and qualifications when actually, we’re just as interested in hearing about their interests outside of work.“That social aspect plays a big part – sharing a story about kayaking in Taupo at the weekend or going to an All Blacks game is an easy way to connect with Kiwi employers.”
Paul also talked about the need to work with institutions to create a pipeline of talent.
“Employers often take a short-term view and hire people ‘just in time’ rather than looking ahead, whereas if you expect to have 10 new positions available in two years’ time, why not try to establish a pipeline for talent through local institutions who can connect you with new graduates with relevant skills?”
Panellists also agreed that having internships and work experience in education programmes will also help international students get into the job market when they graduate.
Brett concluded that while all these approaches can reduce barriers, ultimately, a strategy is required – supported by data that is already available in reports such as the Ministry of Education’s ‘Moving Places’, ENZ’s Beyond the Economic and Immigration New Zealand data.
It is an ongoing discussion that will continue to be in the spotlight in New Zealand as the industry works to meet international student expectations of global employability.
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Students around the globe join New Zealand summit
Kicking off this week with seminars on the space economy and mechanisms for social change, and the human cost of climate change, the online global workshop connects a diverse group of potential international students to help them connect, collaborate and shape their future.
ENZ’s Deanna Anderson, Business Development Manager says the project offers ENZ a great opportunity to learn more about the motivations of learners from new markets while offering the students involved a unique digital engagement with New Zealand.
“It’s a two-way learning experience that explores the futures of our next generation of learners while offering them a window into New Zealand’s unique way of problem solving.
“The aim is to create an inspiring initiative that engages hundreds of students and allows us to use their insights to better understand the future of our next generation of learners.
“Each student has the ability to offer insight that could help shape a more personalised, meaningful, relevant and uniquely New Zealand education experience.”
The summit involves 12 expert speakers who are presenting six online seminars on topics ranging from sustainable design to social entrepreneurship to climate change.
“After the seminar series, the students will be involved in a co-creation weekend where they will work as part of 65 online challenge groups to discuss solutions to some of the planet’s most pressing issues such as energy production, waste as a resource and the future of human survival.”
Deanna says this pilot research project will provide invaluable insights for New Zealand’s international education sector that will inform the direction of future industry innovation.
For more information or to join the webinars, visit https://www.emergingfutures.co.nz/
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International education contributes $5.1 billion to New Zealand
Announced by Education Minister Chris Hipkins, the figure consists of $4.8 billion attributed to international students visiting New Zealand and $0.3 billion to education and training goods and services delivered offshore. This places international education (onshore and offshore delivery) as New Zealand’s fourth largest export industry.
The report, based on 2017 data, also shows that 49,631 jobs are supported by the international education sector.
ENZ Chief Executive Grant McPherson says the figures reflect the hard work of education providers, government and everyday New Zealanders who welcome international students into their homes and communities.
“While economic contribution is one positive aspect of international education, it also brings a range of social and cultural benefits.
“This is reflected in the International Education Strategy, which sets out a path for the future of New Zealand’s international education sector focussed on offering an excellent student experience and building a sustainable sector that provides benefits for all New Zealanders.”
National infographics, as well as regional infographics covering Northland, Auckland, Bay of Plenty (including Tauranga, the Western Bay of Plenty and Rotorua), Waikato, Taranaki, Manawatu, Whanganui, Wellington, Hawke’s Bay, Nelson-Marlborough-Tasman, Canterbury, Otago (including Dunedin and Queenstown) and Southland, are available here.
A factsheet with further detail can be found here.
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Engaging with Italian students and agents
Italy is New Zealand’s third-largest source of school students in Europe, the sixth-largest European market across all sectors, and our 25th largest market globally. The number of international students coming to New Zealand from Italy has grown steadily in recent years to 617 in 2017.
In October, the ENZ team attended bustling student fairs in Rome and Milan, targeting students looking for study abroad opportunities at tertiary level.
ENZ’s Market Development Manager Europe, Olga Elli, said it was a great opportunity to talk to students one-on-one – particularly at tertiary level, there is much interest in postgraduate study programmes.
“Italian students are really attracted to the idea of New Zealand but their knowledge of our education offering is still fairly low,” said Olga.
“Talking to hundreds of students and making presentations at each fair provided an opportunity to promote New Zealand education. There is also a growing focus on vocational training and pathways to employment – which fits well with our current ‘future-proof’ messaging.”
Over half of Italian students coming to New Zealand choose to study in Auckland, but education agents who attended an ENZ workshop in Milan were keen to hear more about opportunities in other areas of New Zealand.
“Italian agents are very engaged and several of the workshop attendees had recently been on a familiarisation visit to New Zealand, visiting Northland, Tauranga, Wellington and Christchurch.
“We are working with regional development agencies to run a series of webinars for agents in Europe to boost their knowledge, so they have the tools to advise their clients about what New Zealand can offer international students.”
New Zealand’s profile as an education destination for Italian high school students was boosted this year by ENZ’s Follow the Kiwi scholarship campaign which ran in France, Germany and Italy. Italy led the way in generating digital engagement, with the highest number of visits to the scholarship application page, and a strong showing in completed applications and requests for further information.
Building on this engagement, Olga paid a surprise visit to the school of Italian Follow the Kiwi scholar Gaia Leidi, from Busto Arsizio, near Milan, who will use the NZ$15,000 award to study at Kerikeri High School from January to September next year.
“Our visit to Gaia’s school generated lots of media attention. She’s a huge rugby fan and was blown away to be invited to the All Blacks vs. Italy game in Rome later this month!
“ENZ intends to build on the success of this year’s campaign and will run it again next year – watch this space!”
If you would like to get in touch with an ENZ Recognised Education Agent in Italy, please take a look here.
L-R: Olga Elli engaging with students at the student fair in Milan; and meeting Gaia during a surprise visit to Gaia's school.
