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Advertising opportunity for Japan’s New Zealand Study Guidebook
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.
“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.
“The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi.
This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan. ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan.
Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement).
Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.
Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English).
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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From the Acting CE: Forward together
Tēnā koutou katoa
Last week we took time internally to reflect on our work over the 2023/24 financial year. So much excellent work has happened over the past twelve months – it was wonderful to come together virtually as an organisation to celebrate the achievements.
There are good reasons to celebrate. International students are returning to New Zealand. The latest enrolment figures show that there were 69,135 international student enrolments with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.
This is positive news for our education sector and good for our communities.
A key part of our strategy is to partner and connect and to be an enabler of international education for New Zealand, so I thought I would share with you some recent engagements with that in mind.
This past month I had the pleasure of speaking at the opening plenary session of the annual SIEBA (Schools International Education Business Association) conference in Auckland. The theme of the hui was Global Threads Local Ties. The school sector is very important to New Zealand’s international education offering. It is the second largest sub sector after universities, representing about 20 percent of the value of our entire industry and it is where we find the highest economic value and the greatest opportunity to pathway through to other New Zealand providers.
Likewise, in early August I was pleased to welcome to our Wellington office a delegation of twenty indigenous students visiting from the University of Toronto. Canada is one of New Zealand’s closest and longstanding international partners and it is pleasing to see indigenous-to-indigenous cooperation between both countries increasing. We are really noticing growing interest in this overseas as you will read in this article here. - Indigenous Internationalisation a hot topic
Turning our attention to the next 12 months, in June the ENZ Board approved our business plan for this financial year (1 July 2024 to 30 June 2025). The plan has four clear priorities:
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To grow and diversify the number and value of international students studying with New Zealand
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Partner and connect to be the trusted voice and enabler of international education for New Zealand
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To deliver sector growth through services that are valued by the sector, international students and New Zealand Inc partners, and
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Optimise ENZ to be a more efficient and effective Crown Agency.
When it comes to delivering valued sector services, the upcoming New Zealand International Education Conference (NZIEC KI TUA) in August will be provide an excellent opportunity to come together as a sector to listen, learn, discuss, contribute, and network with specialists and colleagues.
If you haven’t yet registered, I encourage you to check out the conference website. This year it will be held from 6 to 8 August 2024 at Tākina Convention Centre in Wellington.
We have a stellar line up of speakers and it promises to be an engaging and informative event.
Whaowhia te kete mātauranga
Fill the basket of knowledge.
Ngā mihi nui,
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao
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International education is a win:win for NZ communities and visiting students
· 84 percent of international students studying in New Zealand rate their overall experience positively.
· 75 percent of New Zealanders believe that international students benefit New Zealand.
International education is delivering for both the international students and the New Zealand communities in which they study and live. These are the key findings of two research projects to measure the student experience and the views New Zealanders hold towards international education which have just been released by Education New Zealand Manapou ki te Ao (ENZ). ENZ is the New Zealand government agency focused on international education.
Student experience in New Zealand
In the 2023 International Student Experience survey of 4,755 international students from more than 70 nationalities, 84 percent rated their overall experience positively, while another 83 percent said they would recommend New Zealand as a study destination.
Students were most positive about their personal development and outcomes, with 87 percent saying the experience helping encourage their curiosity and develop new ideas. Students were also very positive (88 percent) about the people and connections they made in New Zealand.
New Zealand was the first choice of study destination of 78 percent of respondents and 64 percent said their New Zealand experience had met or exceeded their expectations, which is consistent with previous research.
Commenting on the results, ENZ General Manager for Marketing and Communications Geoff Bilbrough, said the results showed that New Zealand’s ability to deliver a quality education to international students had remained strong through the recent pandemic, and augured well for further recovery of the sector.
“The strong preference of students for New Zealand as a place where they can obtain a high quality education while enjoying unique personal development and learning experiences really shone through in the student experience survey.”
"The fact that 83 percent would recommend New Zealand based on their personal experience is also very positive, because they will share their experience with friends and families. This word-of-mouth testimony builds resilience for New Zealand as an international education destination.”
Local benefits
In an ENZ survey of 1,100 New Zealanders conducted in December last year, 75 percent of respondents believe that international students benefit New Zealand.
The Ipsos Fast Facts survey, which drew responses from all regions of the country, saw 80 percent of respondents highlighting economic benefits, particularly in local communities, as a key reason for their positive view. Local and cultural contributions were also noted with 81 percent saying international students help local students learn about other cultures and ways of living, and contribute to New Zealand’s cultural diversity.
The results of the 2023 survey highlighted the continuing growth in support for international students and their positive impact on New Zealand since 2016 when only 57 percent believed international students helped the New Zealand economy and economic growth.
The proportion of New Zealanders who feel that international students make it harder for New Zealanders to get jobs also decreased from 34 percent in 2018 to 24 percent in 2023.
However, some respondents expressed concern that some international students use the New Zealand education system as a means to residency, while 32 percent felt New Zealand’s infrastructure in housing, transport and medical services is not well equipped to allow for international students.
Mr Bilbrough said the positive result from the domestic survey was also good news.
“International students have always been a significant contributor to regional economies. It is particularly pleasing that there is strong awareness and support of the cultural exchanges that happen when international students learn alongside New Zealand students and participate in our communities. While the research identified some challenges, the definite trend in awareness of the benefits international students bring to New Zealand is very positive for the future.”
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand
+64 21 479 649
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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First-ever New Zealand Global Competence Certificate with teachers from across Asia wraps up
Over five weeks, the group completed 10 virtual sessions and 20 self-directed online modules. They learnt skills crucial to cultural competence, like how to build bridges in multicultural situations and how to break down stereotypes.
This cohort received very positive feedback from those involved in the course, from learners to facilitators. Tran Nguyen Trinh Nguyen, a teacher from Gia Dinh High School, said:
“After the course, I am more confident in embracing the differences that other people around me have. I am more eager to challenge myself to become a better listener, a better conflict solver and a more dynamic global citizen.”
Videos on this cohort’s NZGCC journey and appreciation messages from learners and facilitators can be viewed here.
This teacher cohort, alongside a recent students’ cohort, has also worked to lift the profile of New Zealand education in the Asia region – particularly in Vietnam. The team has received an overwhelming number of applications for the next NZGCC teachers’ course: 171 applications for the 25 available places.
“By organising these special NZGCC cohorts, we hope to equip both teachers and students with additional knowledge and skills that supports their daily work and study, and enables them to thrive in what is an increasingly globally connected world,” ENZ Regional Director – Asia, Ben Burrowes, said.
“We believe that the training programmes will open up more education linkages between all participating schools and when travel resumes, we look forward to seeing more Vietnamese teachers and students in New Zealand for in-person exchange programmes.
Educators interested in participating in future cohorts can contact marina.wilmerstadt@enz.govt.nz to find out more.
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Submissions to Covid-19 inquiry welcome
The Royal Commision is welcoming submissions to the Inquiry from anyone impacted by the COVID-19 pandemic. This includes international education providers and international students.
Submissions from international students currently in New Zealand, and those who have now returned home, are eligible to participate. To learn more about how you can share your experience visit: Royal Commission of Inquiry into COVID-19 - Citizen Space.
The survey closes on 24 March 2024.
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New Zealand Traveller Declaration toolkit
The New Zealand Traveller Declaration (NZTD) is an online system that travellers can use to answer questions on travel, customs, immigration, and biosecurity information before they arrive in New Zealand. The earliest travellers can submit a declaration is 24 hours before starting their trip to New Zealand. Once they have submitted a declaration, they will receive an email telling them what they need to know when they enter New Zealand. Travellers need to complete a declaration for any dependents they are travelling with, including children and infants.
The New Zealand Customs Service has prepared a toolkit for promoting the NZTD to networks, customers, communities and in workplaces. In this toolkit, are factsheets posters, videos, flyers, forms, social media tiles and copy available in various languages including Hindi, Japanese, Korean, Punjabi, Simplified and Traditional Chinese, Spanish, Vietnamese, Portuguese, French and German.
For more information on the traveller declaration process, please visit this page here - About | New Zealand Traveller Declaration.
*Paper forms will continue to be available for travellers who cannot complete the form online and will be accepted as a paper-based version of the digital NZTD at the air border.
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Upcoming webinar: New Zealand International Education Enrolments 2024
Webinar details
- Wednesday 30th July, 11:00am-12:00pm (UTC+12)
- Register here: New Zealand International Education Enrolments 2024
Following the recent launch of the International Education Going for Growth Plan, join this webinar with Marie Clark, Director Insights, Education New Zealand Manapou ki te Ao, to hear more about the 2024 international student enrolments.
The full-year 2024 international student enrolments saw New Zealand reach 72 percent of pre-pandemic levels seen in 2019, with most sub-sectors contributing to this growth. Primary and intermediate schools have experienced the strongest growth, and New Zealand universities and government-funded PTEs are now very close to meeting or exceeding their 2019 enrolment numbers.
During this session, Marie will take participants through the data, including total enrolment numbers by subsector, highlight emerging trends and will offer advice on how this information can be used in your organisational planning.
If you have something you would like us to specifically highlight or a question please email insights@enz.govt.nz by 5pm Monday 28 July.
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Special offer on ICEF Academy NZ Education Agent Course
ICEF Academy, the professional training arm of ICEF, has launched a new online course that is designed to equip education agents with the resources they need to provide the highest quality of guidance to students wishing to study in Aotearoa New Zealand.
The New Zealand Education Agent Course (NZEAC) has been developed in collaboration with Education New Zealand Manapou ki te Ao (ENZ) and adds to the ICEF Academy’s portfolio of destination training.
ICEF is now offering a promotional rate for readers of E-News. Education agents can use the code NZEAC30 during checkout to purchase the exam with a 30% discount. This offer is available until 31 December 2024.
Since its 27 June launch date, the course is already proving popular. As of 14 August, 618 education agents have enrolled in the course, 532 have started, 127 have completed the course, and 16 have graduated.
Commenting on the course’s uptake, Sahinde Pala, General Manager Sector Services at ENZ said it was encouraging to see that the course was proving popular amongst education agents.
About the course itself, she said “The course offers comprehensive insights for education agents to help them advise students on study in Aotearoa New Zealand. It will help them become better informed about the country’s policies, culture and education system so that their advice to students is current, accurate and helpful.”
In undertaking this course, education agents will have the opportunity to study modules which will encompass New Zealand’s culture and history, education system, work policies and legislation, as well as effective student recruitment and support. The course is self-paced and free, however those seeking to highlight their knowledge as a destination New Zealand specialist have the option to undertake a paid certification exam, for which the 30% discount applies.
Education Agents interested in learning more about the New Zealand Education Agent Course can learn more at: New Zealand Education Agent Course (NZEAC) | ICEF Academy. Education agents are also reminded to register with AgentLab to keep up-to-date with all agent-related news and information.
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Ceremony honours Korea-NZ school programme success
More than 500 guests attended the three-hour ceremony including proud family members.
The scholarship programme is a result of the Korea New Zealand Free Trade Agreement (KNZFTA) signed in December 2015. The 150 students were selected from a number of Korean rural schools by EPIS (the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries) and placed in New Zealand schools by SIEBA (Schools International Education Business Association).
For eight weeks in July to August, the students studied with their Kiwi counterparts at rural and semi-rural schools throughout the Waikato, Canterbury and Nelson/Marlborough regions.
Richard Kyle presenting in Seoul
ENZ Business Development Manager Richard Kyle, who worked closely on the programme, travelled to Seoul to present the students with certificates. He did the honours along with Chul-soo Park, the President of EPIS.
During the trip, Richard met with EPIS officials to conduct an evaluation of the 2016 programme and plan for the 2017 trip.
EPIS shared a survey that showed a 96 per cent satisfaction rate from the Korean students, validating the strength of New Zealand schools, the warmth of our homestay families, and the welcoming nature of our communities.
“With such high satisfaction from the Korean students, we’re not likely to make any substantive changes to how the programme is delivered,” said Richard.
“However, some tweaks can be made to ensure that next year’s satisfaction rate is even higher!”
A video created by EPIS showing the students’ experiences can be viewed here [Korean-language].
A booklet of the students' reports on their trip (with English translations) can be downloaded here.
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Māori and First Nations people connect during University of Toronto visit
18 indigenous students and two indigenous staff from the University of Toronto’s ‘First Nations House’ were invited to Aotearoa New Zealand for a week-long visit at Tirorangi Marae at the base of Mount Ruapehu in July.
The purpose of the visit was to enhance cross-cultural understanding between Māori and First Nations and Métis peoples and is significant as empowering iwi and hapū in the international education space is an important Te Tiriti obligation for ENZ, as an Aotearoa New Zealand government agency.
The visit took place during the time of ‘Puanga’ which is when the single star rises higher in the sky than the Matariki star cluster and is recognised by iwi and hapū that can’t see the Matariki cluster from their location.
Māori and First Nations and Métis people have ’sharing circles’ as a common way to teach and learn.
The group participated in a wide range of activities in the area while staying at the marae. They were then welcomed to Te Whanganui-a-Tara by the ENZ Wellington office, visiting Te Tiriti o Waitangi at Archives New Zealand Te Rua Mahara o te Kāwanatanga and and Te Herenga Waka — Victoria University of Wellington, before finishing their trip in Whakatū (Nelson) with some adventure tourism activities.
Indigenous students Kieren and Bailey from the University of Toronto sampling Wellington’s outdoors with ENZ's Craig Rofe.
The First Nations and Métis members of the group experienced what living on a marae was like and were also immersed in how a tribe engages with the environment, and how iwi businesses, local council and government agencies such as the Department of Conservation (DOC) operate in the field with iwi partnership.
Iwi people sharing lake Rotokura’s healing power, a wāhi tapu (sacred place) for the local tribe.
Dr Craig Rofe, ENZ’s Kaitohutohu Matua Māori – Senior Advisor Māori, said that during the visit, Māori and First Nations and Métis people were able to compare the similarities and differences of their contexts to grow understand of their respective challenges and successes.
“The First Nations people’s struggles to overcome racism and prejudice resonated with tangata whenua, in particular the intentional elimination of language and the current mechanisms of revitalisation.
“Many stories shared with together showed the everyday trauma that resides in each of us and how, as indigenous people, we try to navigate these obstacles to make a better world for the next generation”, said Dr Rofe.
The trip motivated the students to connect more with their languages and culture upon their return.
Kenzie, from the Mohawk tribe said “when we meet again, I’ll be able to talk to you in my language, I’m declaring it!”.
Katherine from the Eskasoni First Nation tribe said “My experience connecting with the Ngāti Rangi revealed the transformative power of global Indigenous connections. Participating in ceremonies such as Hautapu and visiting Mount Ruapehu was particularly moving. Listening to their stories of ancestral ties to the land and taking part in traditional ceremonies that emphasized community and connection to the environment deepened my own personal understanding. This experience inspired me to initiate conversations with elders in my own community about our traditional land management practices.”
This experience also highlights the important offerings that Māori, and indeed indigenous knowledge, has to offer to international education. In particular, and not exclusively, the deep connection that indigenous peoples have with the environment and therefore natural obligation of care.
First Nation student, Alexis, discovers the origins, medicinal, spiritual and mechanical properties of harakeke (flax).
Sustainable practices and programmes can benefit from indigenous inclusion and perspectives, especially with the large-scale impacts of global warming and general pollution in many countries. The co-governance structure that Ngāti Rangi iwi and DOC work with as part of post Te Tiriti Settlement was used as an example of decolonised solutions within our New Zealand context.
There have been discussions between ENZ, Ngāti Rangi iwi, and the University of Toronto about an ongoing relationship and considering what a reciprocal engagement might look like moving forward.
Nāku te ika i hī, nāku anō i whakatau
Ki te haere, whāia i te Pare-i-te-taitonga, tērā taku ika.
This is a Ngāti Rangi iwi reference to the Ruapehu mountain being the ‘pillar post’ of the ‘Fish’ (North Island).
