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Insights Accelerator - 3 things for 30 minutes for PTE and ELS providers
The goal of the Insights Accelerator sessions is to offer concise information and insights to support our PTE and ELS providers. By focusing on three things within 30 minutes, Education New Zealand Manapou ki te Ao (ENZ) hopes to efficiently deliver useful takeaways while being mindful of busy schedules.
ENZ’s General Manager, Sector Engagement and Innovation, Wendy Kerr said that two Insights Accelerator sessions have been held so far and were well received by attendees.
“My team is constantly reviewing ways we can better engage with the sector and add greater value. With this platform, we hope that we can support providers in their strategic planning endeavours through the sharing of useful information about our services, as well as market insights.
“These sessions also provide an avenue for us to understand more about our customers. We will be hosting more of these sessions in the coming months so please keep an eye out for the invitation”, added Wendy.
For the launch session, Nick Sinclair, ENZ’s Global Brand Manager presented on the international advertising campaign: Learn New Every Day, and talked about the campaign rationale, channels and target markets, and campaign assets as well as where and how the sector can use these.
In the second Insights Accelerator, ENZ’s Director Insights Marie Clark presented information on ENZ Intellilab, including 2023 Ministry of Education Student Enrolment Data. Marie shared how providers can access Intellilab and the range of information available. The session also looked at the survey findings from the 2023 New Zealanders’ perceptions of the value of international education research and 2023 International Students Experience research.
If anyone missed the sessions, the slide pack and presentation can be accessed via the links below.
For further information, please contact Jane Yang, ENZ Business Development Manager – jane.yang@enz.govt.nz
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Korea alumni association reinvigorated
The Association has been energised by the arrival of new members, including recent graduates, and has plans for championing the New Zealand education story with prospective students in Korea and with industry.
Prime Minister Key met 13 alumni of New Zealand education institutions – both Koreans and New Zealanders now based in Korea – who briefed him on the Association’s future direction and activities, and shared their study experiences in New Zealand. The alumni present at the event hold a wide range of positions including fashion designer, music company executive, children’s book illustrator, attorney, CEO of a technology company, a former professor of design and officers in the Korean military.
“A New Zealand education provides many Korean students with a platform from which to launch successful careers in business, academia, and a range of other industries in Korea and New Zealand,” said Lisa Futschek, Education New Zealand’s Regional Director for Americas, Japan, and Korea.
“New Zealand education has strong links with industry and business, meaning New Zealand-educated graduates are work-ready, innovative and flexible. The diversity of the local Korean-Kiwi community in Korea shows the range of choices that can open up with a New Zealand education.”
The Association will organise various activities catering to shared interests and goals of other Korean-Kiwi community such as job opportunities, charitable activities, and a grand networking event in October 2015.
To find out more and join (or recommend a friend that they join!): https://www.facebook.com/NZAAkorea
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Submissions to Covid-19 inquiry welcome
The Royal Commision is welcoming submissions to the Inquiry from anyone impacted by the COVID-19 pandemic. This includes international education providers and international students.
Submissions from international students currently in New Zealand, and those who have now returned home, are eligible to participate. To learn more about how you can share your experience visit: Royal Commission of Inquiry into COVID-19 - Citizen Space.
The survey closes on 24 March 2024.
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New Zealand Traveller Declaration toolkit
The New Zealand Traveller Declaration (NZTD) is an online system that travellers can use to answer questions on travel, customs, immigration, and biosecurity information before they arrive in New Zealand. The earliest travellers can submit a declaration is 24 hours before starting their trip to New Zealand. Once they have submitted a declaration, they will receive an email telling them what they need to know when they enter New Zealand. Travellers need to complete a declaration for any dependents they are travelling with, including children and infants.
The New Zealand Customs Service has prepared a toolkit for promoting the NZTD to networks, customers, communities and in workplaces. In this toolkit, are factsheets posters, videos, flyers, forms, social media tiles and copy available in various languages including Hindi, Japanese, Korean, Punjabi, Simplified and Traditional Chinese, Spanish, Vietnamese, Portuguese, French and German.
For more information on the traveller declaration process, please visit this page here - About | New Zealand Traveller Declaration.
*Paper forms will continue to be available for travellers who cannot complete the form online and will be accepted as a paper-based version of the digital NZTD at the air border.
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Advertising opportunity for Japan’s New Zealand Study Guidebook
The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.
ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.
“We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.
“The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi.
This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan. ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan.
Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.
For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement).
Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.
Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English).
KBUNSHA contact:
Minori Takahashi (Director)
Tel: +81-3-3234-1744
Email: minori@kbunsha.com
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From the Acting Chief Executive: Building global connections
Tēnā koutou katoa
Earlier this week the Prime Minister of the Socialist Republic of Viet Nam, His Excellency Phạm Minh Chính, made an official visit to New Zealand accompanied by a large delegation. Joining him was their Minister of Education and Training, Nguyen Kim Son. The visit was a timely opportunity to highlight our education cooperation with Viet Nam and to identify areas in which we can grow.
Viet Nam is a multi-sectored market for New Zealand’s international education sector and the fifth largest source country for international students.
I was delighted to witness first-hand the signing of an Education Engagement Arrangement (EEA) between New Zealand and Viet Nam, signed by our Minister for Tertiary Education and Skills, Hon Penny Simmonds, and Viet Nam’s Minister of Education and Training. This arrangement demonstrates to prospective students and their families that New Zealand is a partner of choice for the Vietnamese Government in the field of education, which aligns with the New Zealand Government’s priority to build a more resilient and sustainable sector. You can read more about the EEA and the signing event in this issue of E-News here.
Keeping with the theme of building global connections, last week I was pleased to meet with Ambassador Eduardo Saboia, the Secretary for Asia and Pacific at Brazil’s Ministry of Foreign Affairs (Itamaraty). Brazil is our largest partner in Latin America and prior to the COVID-19 pandemic, New Zealand welcomed over 3,000 Brazilian students. We know that Brazilian students are valued additions to New Zealand classrooms, and that Brazil has been a popular destination for the Prime Minister’s Scholarships for Latin America.
Last week we also received formal confirmation that Hon Penny Simmonds, Minister for Tertiary Education and Skills, will be the Minister responsible for international education and Education New Zealand Manapou ki te Ao.
Minister Simmonds is the Member of Parliament for Invercargill, elected in 2020. Prior to her election, Penny was Chief Executive of the Southern Institute of Technology (SIT) from 1997 to 2020.
The coalition Government has made clear its objective to double the value of exports in 10 years and we now await the Minister’s Letter of Expectations which will set out her detailed expectations for our work.
In closing, positive news to share is that international students are returning to New Zealand. The total number of international student visa holders, in and outside New Zealand is now 45,753 – that is a 171 percent increase since our borders reopened in August 2022 (16,853). The total number of visa holders in March 2024 is 68 percent of those in March 2020 (67,331), when the borders closed. It is heartwarming to see the beaming and excited faces of the new intake of international students joining their schools, universities, Polytech's, English language institutes, and other private training establishments in the gallery of student welcomes that has been compiled here.
After the challenges of recent years, it is a reason to celebrate.
Ngā mihi,
Linda Sissons
Acting Chief Executive
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ENZ responds to international education commentary on NBR
ENZ Acting Chief Executive Dr Linda Sissons rebuts an economics commentary published on National Business Review (NBR) on Monday 25 March 2024. The rebuttal is published here on NBR and is reproduced below.
In response to your piece “International education: wrong horse to back for export growth?” my answer to the question is a hard “no”. Here’s why. Students are returning to New Zealand. In the first eight months of 2023 international student enrolments topped 59,000 with all sectors experiencing growth except wānanga. Accepting that it is from a low base, comparing 2023 to 2022, Universities have bounced back strongly reporting a 15% increase from 24,040 to 27,535.
It is true that we have not yet returned to 2019 numbers. In my opinion, this is not a bad thing. During the pandemic years the sector lost people and capability. The recent moves of some of our competitors tell you what a sudden return to those numbers of students brings.
I want to address your correspondent’s concerns about the lack of a plan and competition within amongst universities. There is a plan. The New Zealand International Education Strategy, revised in 2022 in discussion with the sector and across Government, sets out the plan to develop a high-value, resilient and innovative education sector for both international and domestic students.
I can also assure you that the sector is working together to achieve its goals, that all eight universities participated in a recent ENZ-led delegation to India, is just one example of the co-operation.
International education is more than universities. In the first eight months of 2023 English Language Schools saw the greatest percentage increase in international enrolments, increasing by 347% from 1,565 to 7,001. Schools reported a 114% increase from 5,925 to 12,662. NZIST Te Pūkenga, a 32% increase from 4,955 to 6,560 and Private Training Establishments (funded and unfunded), a 13% increase from 5,000 to 5,671.
Immigration New Zealand tell us that international student visa applications for all forms of study have increased by about 20 per cent in the peak application period. Between 1 October 2023 and 8 March 2024, they received over 31,800 applications for an international student visa.
Today we have a base of international students in the country and the pipeline for the coming academic year has strong growth.
Our own research shows that the experience international students have while studying in New Zealand is a good one. In our Student Experience survey of 4,755 international students from more than 70 nationalities, 84 percent rated their overall experience positively, while another 83 percent said they would recommend New Zealand as a study destination.
When these students return to their home, and 75% of international students return home after three years, they will be our word-of-mouth advocates – an advocacy we didn’t have during the COVID years.
New Zealanders also appreciate the benefits of international students. In an ENZ survey of 1,100 New Zealanders conducted in December last year, 75 percent of respondents believe that international students benefit New Zealand. The Ipsos Fast Facts survey, which drew responses from all regions of the country, saw 80 percent of respondents highlighting economic benefits, particularly in local communities, as a key reason for their positive view.
The results of the 2023 survey highlighted the continuing growth in support for international students and their positive impact on New Zealand since 2016 when only 57 percent believed international students helped the New Zealand economy and economic growth.
We have students in New Zealand; a strong pipeline; students having a positive experience and advocating for New Zealand; and New Zealanders appreciating the benefits having of them in our communities.
International education is highly competitive. Your correspondent rightly recognises that there are new competitors emerging and Singapore is a good example. We’ve also seen countries like South Korea, a core market for New Zealand, become competitors.
This is not new. We have, and will always have, to compete to attract international students to New Zealand – that they are returning tells me our reputation is good and we remain an attractive option.
Globally the number of international students has grown significantly over the past two decades from around two million in 1998 to over 6.4 million in 2020, according to UNESCO data. New Zealand only needs a very small proportion of what is effectively a supply-driven market to return to pre-pandemic levels of economic contribution and value.
While I am confident that international education is not the “wrong horse”, achieving double the export earnings is going to require a lot of hard work and there is much to do. My point is, that in less than two years since the borders reopened in August 2022, the recovery has well and truly commenced, the progress made to date is significant, and as a sector we can be rightly proud of what we have achieved together.
Linda Sissons
Acting Chief Executive, Education New Zealand
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ENZ Agent Seminars in China make a strong impact for rebuilding connections
China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.
Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.
In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.
Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance” in a post-event survey.
Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.
Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.
To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.
Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.
In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for success” covered:
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The key drivers of the consumer
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China’s media/digital/social media landscape
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The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included)
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ENZ’s China local marketing plan.
Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab.
ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai event. A big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors.
Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.
Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.
87.5% of New Zealand education providers also said that “attendance at the seminars was either “very valuable” or “valuable” for their organisation.”
The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering.
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Applications for the 2024 PPP New Zealand-German academic exchange programme are now open!
An information session is being held on Tuesday 23 April and is open to all New Zealand and German academics (graduates, doctoral candidates, doctorate holders, professors and lecturers). Click here to register for the information session and click here for more information on the PPP programme.
Please share this information with your networks.
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Proposals sought for the New Zealand – China ECE Symposium
This year’s theme is Digital Transformation in Early Childhood Education. We are seeking session proposals from academics, professionals, and practitioners in the Early Childhood Education (ECE) or International Education fields for the fifth New Zealand-China Early Childhood Education Symposium.
Refer to this Call for Proposals document and the event landing page for more information. Be sure to submit your proposal by 13 October 11:59pm NZT.
The last ECE Symposium was held in Nanjing, China in September last year and three New Zealand presenters travelled to present. You can read about this previous event here.
If you have any questions about the upcoming event, please contact china@enz.govt.nz.
