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• Game On English a hit in Tokyo
  The event provided an opportunity to showcase the benefits of the programme and to get feedback from the students to help with discussions on the further development of the programme.
   
  Held at the New Zealand Embassy in Tokyo, the event brought together the students, Japanese Ministry of Education officials, Japan Rugby Union representatives, media and other stakeholders. Adding real star power to the event was Black Ferns Captain Huriana Manuel – along with a black moonboot – following up on her attendance at the launch of Game On English in Auckland back in July. 
   
  Students from both of the pilots presented on their experience in New Zealand– many in English. The students were full of confidence and enthusiasm about what they had learnt and experienced in New Zealand.
   
  Vice Minister for Education Shinichi Yamanaka spent time with the students as they talked about their time in New Zealand. Chairman of the Japanese Rugby Football Union, Tatsuzo Yabe also attended the event and spoke positively about this NZ Inc. initiative. Both commented on the holistic nature of the programme, equally developing students’ English language and rugby skills which are necessary to play at the top level. 
   
  Japan is now looking towards hosting the 2019 Rugby World Cup and the 2020 Olympics which will feature Sevens Rugby, sparking an increased interest in rugby in Japan. We are now exploring how the Game On English programme might be developed in 2015 and beyond. 
   
  Two teams participated in the pilot programmes. The first, a top girls’ sevens team from Iwami Chisuikan High School spent four weeks in Auckland working on their English with the Auckland Institute of Studies and their rugby skills with the Auckland Rugby Academy. Their visit coincided with Japanese Prime Minister Abe’s visit to New Zealand, and he and Prime Minister Key launched Game On English in style in Auckland.
   
  Player Ran Aoki said: “The best part of the programme was the training. Auckland Rugby made it fun and give invaluable comments and feedback.
   
  “Kiwis value the quality of training in a given timeframe over accumulated hours which allowed us to get the most out of our short stay in New Zealand.”
   
  The second team in the Game On English pilot was a group of 11 boys from the 11 schools making up the Kanto Super League who were in Dunedin from mid-July through early August. The boys divided their time between the gym and training ground with the Otago Rugby Football Union and the classroom at the University of Otago Language Centre.
   
  “Partnerships between English language schools and rugby unions were key to the success of the pilot programmes. For the month they were in New Zealand, the students were fully immersed in an English speaking environment which started with their homestay families and went on the through the classroom and into their rugby,” said Francesca Hilbron, ENZ’s International Market Manager.
   
  “And they’ve had a New Zealand rugby experience that could see them on the way to being stars of the future.”
  

• Wellington International Student Excellence Awards 2016

  Twelve international students were acknowledged at the inaugural Wellington International Student Excellence Awards, held at Parliament on Friday 14 October. The awards, presented by Deputy Prime Minister, Bill English, recognise the region’s best all-round international students.

  Wellington Regional Economic Development Agency (WREDA) Chief Executive, Chris Whelan, says international students are an important part of New Zealand’s education community, with the awards taking into account academic achievement as well as contributions made in sports, arts and the community.

  “Last year, approximately 7,500 international students studied in Wellington. They not only make a valuable economic contribution, but make an important cultural impact on their school communities,” said Whelan.

  “We’ve developed these awards to recognise the contribution made by individual students.”

  The winners covered a range of ages, from a primary school pupil to PhD student, including:

  To Quan Quach

  As a member of young leadership groups including Vic Crew, Victoria University of Wellington Student Association, Kiwi Mate and AIESEC, To Quan Quach of Vietnam has made a significant contribution to internationalising Victoria University. To is also on the Business School’s Dean’s List for academic achievement. 

  Anamika Nampoothiry

  Hailing from India, Anamika Nampoothiry has made a second home in Wellington, where she currently studies at WelTec, after previously studying at Queen Margaret College. Anamika was awarded proxime accessit in 2015, and a top IB scholar award. She is a dancer and singer, student librarian, and soon-to-be engineer. 

  Yang Xiao

  Currently studying at Onslow College, Yang Xiao from China, has helped organise multiple fundraising and social events to encourage integration within school life and beyond. Yang plans to study at Victoria University before pursuing his dream of becoming a pilot for Air New Zealand. 

  Lothar Krumpen

  Leaving Germany for Wellington’s Scots College, Lothar Krumpen soon made too many friends to leave his new home, and decided to continue his New Zealand study at Victoria University last year. As well as being a top law student and averaging A+’s in his commerce papers, Lothar has represented both Wellington and the New Zealand University hockey teams.

• Aminat chases sustainable energy dream for Nigeria

  The former maths teacher and electrical engineering undergraduate has recently returned home to Nigeria after studying renewable energy at the University of Otago’s Energy Research Centre. She completed both a post-graduate Diploma and a Master’s of Science in Energy, Science, and Technology.  

  “It has always been my dream to study abroad, and New Zealand made my dream come true because I wanted to study renewable energy,” she says.  

  Manaaki scholarship key to education opportunity

  “New Zealand is one of the top five countries in the world which excel at renewable electricity generation, and it is important to study in a country where you can get practical experience.” 

  Aminat says that the cost of international education overseas is beyond the reach of most people in developing countries, but that her experience was made possible through the Manaaki New Zealand Scholarships, funded by the New Zealand government. When she applied in 2018, she was one of only a small number of students accepted from Africa “so it was a big deal for me”.

  And so was getting here. “It was my first experience travelling overseas, my first time on a plane, my first time in a new country.”

  But she says she was grateful for the orientation programmes available and quickly felt at home both at university, and in Dunedin. “Just two months after I arrived, the Christchurch mosque shooting happened, and the support I got from my neighbours, my colleagues, and my lecturers was amazing.”

  Energy poverty drives study choice

  Aminat says she is motivated to study renewable energy because of where she comes from.  

  “I wanted to study something would allow me to improve my own country. Every economy depends on a reliable power supply and in Nigeria we have nationwide blackouts regularly. We need to buy petrol to run generators. Most people have generators in their homes, even in the cities.

  “If you don’t have adequate reliable power, it holds back every aspect of the economy and makes it very difficult for businesses to succeed. It affects everything - manufacturing, schooling, farming. You can’t even freeze excess seasonal crops, so most of it goes to waste.” 

  A European Union report released last year titled “Time to make energy poverty in Africa a thing of the past”, backs up what Aminat says. It found that nearly 800 million people globally live without access to electricity, about 600 million of them in sub-Saharan Africa.  

  “In a world of deepening inequalities between the haves and have-nots, this is a glaring injustice, the report says. “Africa is the world’s premium location to harness solar energy and is already demonstrating that a cleaner path is possible.” 

  “Renewable energy is a passion for me,” Aminat says. “We need to talk about renewable energy for the future in Africa. And the future is now.” 

  By coming to New Zealand, Aminat says she saw the potential of what can be achieved with a reliable power supply.  

  Her research, supervised by Associate Professor Michael Jack, explored how to use domestic hot water cylinders for energy storage in microgrids comprised of clusters of households with solar photovoltaic supply. “It’s definitely achievable but needs more research and I’m very keen to take it further.” 

  International education more than classroom learning

  Aminat says studying in New Zealand was “the best-ever experience”, with excellent university facilities and approachable staff always ready to offer help and support. 

  “Studying in New Zealand has given me a voice. It has expanded my horizons, made me more informed, and opened doors for me. People are keen to listen to you when you talk. When you’re looking for a job, an international education experience makes you stand out.”

  “Studying in New Zealand has given me a voice" - New Zealand international student and Manaaki scholar Aminat Razaq

  While the quality of education is essential, Aminat says it’s also about what you learn beyond the walls of a classroom. “You learn a different culture, and you are given the opportunity to explore your chosen field of study and gain another perspective. By offering scholarships, you are also helping the country the students come from.” 

  For any students considering New Zealand as a study destination, Aminat says “don’t think twice”. 

  “New Zealand is probably the most peaceful place in the world, it has all the facilities you need to study, the researchers are top notch, and the people are welcoming.” 

  While studying in New Zealand has fulfilled one of Aminat’s dreams, she is already working on another one. “My new dream is to set up my own energy consultancy company and I’m sure I will achieve it. All the positive experiences I have had in my education will take me there.”  

  And she hasn’t ruled out a return trip to New Zealand. “I am considering studying for my PhD. I loved everything about studying in New Zealand and would love to come back.”

• More website enhancements

  In this issue, we alert you to changes to the site’s navigation and content, and remind you about the content that is available in to our audiences in their local language.  

  New navigation

  The new tabs across the top of the website (see below) reflect the most popular content searches our prospective students make.

  The ‘Study options’ tab has only been in place for a month and already it’s ranking as the third most popular section of the website.

  Each section has a new landing page, designed to display the most popular content as clearly as possible to our student and parent audiences.

  New content

  Work rights and work ready pages have been developed, as we all know there’s always high demand for information around employment.

  These new pages complement the dedicated pages that recently went live for:

  • Study options

  • Programmes and Courses (Science, Technology, Engineering, Maths (STEM) and Business Management programmes. All the programme pages profile students from various institutions)

  • Parents, graduates and those interested in scholarships.

   

  More languages

  Throughout 2014/15, studyinnewzealand.com progressed from a website that provided the same content to all markets in English language only, to one that now provides tailored content to each of ENZ’s ‘Promote’ and ‘Rebalance’ markets. In many cases, this content is provided in the local language.

  Since late September, content pages in the Chinese, Vietnamese and Thai languages have been accessible via the drop down menu at the top right hand corner of the studyinnewzealand.com homepage.

  Content is also now provided in Japanese, Arabic, Spanish and Portuguese. This content is only accessible by people in market at this stage.

  As more programme pages are rolled out in 2016, we’ll be able to provide you with a more detailed picture as to how referrals are tracking.  

  Why are these developments important?

  Effective digital marketing, and sharing relevant content, is critical in reaching prospective students and the people who influence their decisions. It’s also important for driving referrals to your websites and to agents.

  The target student audience for our marketing is the ‘Millennials’ – the first generation that has never known life without the internet. More than 90 percent of Millennials use the internet to connect with friends and to find information to help make decisions.

  A desire for Millennials to access relevant and useful information as readily as possible, and be motivated to seek more information from institutions and agents, is what drives these website developments.

  Audience testing, plus gap and data analysis, inform what kind of developments are made. All developments have the ultimate aim of driving referrals to institutions and agents.

• Grow your business with the Skills Lab

  At the heart of the Skills Lab is project-based learning. These projects are designed to give you top tips and advice that you can consume in bite-size pieces. The Skills Lab also allows you to post your own comments and share your top tips so we can develop a professional community.

  Collaboration at the heart

  The Skills Lab was born of industry feedback. In the 2015 Industry Survey, you expressed a desire for more professional development support, and in particular asked for online support in order for you to access content at a time and location that suits you.

  We’ve since co-developed the Skills Lab with multiple groups of industry representatives, having taken into account your advice on the structure and features of the website, as well as on key content areas. We’re already working on a range of refinements that you’ve suggested, including on individual projects and website functionality.

  Helping grow your business

  The Skills Lab is already proving useful. Robbie Pickford, International Director of Takapuna Grammar School, told The PIE News at the New Zealand International Education Conference that the Skills Lab helped her institution learn about new markets.

  “I’ve been in the industry for a long time and there hasn’t been that go-to place that I could get intel about the market, the country or the culture. The Skills Lab also encourages industry collaboration, with users able to upload their own information and expertise. There’ll be more and more information available for the sector. It keeps us growing and thinking towards the future,” Pickford said.

  Kirstyn Mawdsley, Director International of St Hilda’s Collegiate School, also told The PIE News that the Skills Lab would be of particular benefit to New Zealand’s regional and smaller providers.

  “We don’t have the same budget available as bigger programmes, and often we’re working in very small departments. Trying to keep up to date with everything and find professional development opportunities is quite complicated. The Skills Lab helps with that and also alleviates the distance barrier,” she said.

  

  Content examples from the Skills Lab

  But wait, there’s more!

  The current version of the Skills Lab is just the beginning.  We’ll continue to roll out new content, so stay tuned for more case studies and international education-specific content over the coming months. We’re planning more detailed and useful projects that will help you in your specific organisational context.

  We’ll also be partnering with individual industry experts to bring you case studies and projects based on their successes. If you have suggestions on content, or would like to offer some of your expertise and contribute to a case study or project, please email us at skillslab@enz.govt.nz.

  Sign up and participate

  You can access the Skills Lab at skillslab.enz.govt.nz or from the ENZ website.

  Make sure you watch the introductory video to learn how you can use this exciting new tool.

  Note that only approved New Zealand education providers are able to access the Skills Lab and its content.

  If you are experiencing any difficulty in signing up to the Skills Lab, please email skillslab@enz.govt.nz.

• South and South East Asia fair season off to flying start!

  More Malaysian students studying in New Zealand this year

  After a two-year hiatus ENZ successfully reintroduced the New Zealand Education Fair in to Malaysia to boost New Zealand’s profile in the market. Attracting almost 800 visitors, the fair was a marked success on the 2013 event which hosted around 100 visitors. With an overwhelming number of prospective students quickly filling the room, the ENZ team managed the influx by spontaneously hosting two “Studying in New Zealand” seminars outside the main function room.

  The fair was well supported by New Zealand education institutions and had a strong NZ Inc flavour, being opened by New Zealand’s High Commissioner to Malaysia, Dr John Subritzky.

  “Education is a critical part of our ever-growing relationship with Malaysia, and we are proud of our long history of providing education opportunities for Malaysians. It’s great to see more Malaysian students choosing New Zealand as their education destination, especially as this creates life-long connections between our two countries,” said Dr Subritzky.

  A prize-giving ceremony for the winners of ENZ’s ‘Think New’ Essay Writing competition and the New Zealand Marketing Strategy competition was also held. As part of his prize, the winner of the marketing strategy competition, UCSI University student Eric Kong, arrived in New Zealand recently to start his four-week internship with the Choose New Zealand alliance. We’ll bring you an update on how Eric and the other competition winners are going in the next issue of E-News.

  

   Winners of “Think New” Essay Writing and New Zealand Marketing Strategy competitions receiving their certificates and prizes.

  
  

  AboveAaaaGuests at the New Zealand Alumni Function and Networking Event in Kuala Lumpur.

  ENZ hosted an alumni reception the evening before the fair at the Residence of the New Zealand High Commission. Institutions networked with past students and with new and existing education agents.

  

  H.E. Dr. John Subritzky presented a token of appreciation to the alumni who participated in Alumni Voices project.

  The alumni reception presented an opportunity to thank two of the Malaysia alumni who took part in ‘Alumni Voices’, a project celebrating 40 years of diplomatic relations between New Zealand and ASEAN, by profiling successful alumni who credit their New Zealand education with having a strong and positive impact on their lives.

  India’s events campaign leverages the Fleming brand

  Fourteen events in 10 days – ENZ’s India team has been running on pure adrenalin to deliver a series of powerful promotional events in India and Sri Lanka, centred around the flagship fairs held across India last month.

  As part of ENZ’s wider SSEA team, ENZ India is the second team in the region to hold its New Zealand Education Fairs for the August – October season. Leveraging the profile of New Zealand Education Brand Ambassador and international cricket legend Stephen Fleming has again been a successful approach in extending New Zealand’s reach into the vast student population in India.

  ENZ India Country Manager, Jugnu Roy, worked closely with Stephen Fleming to make the most of his strong following.

  “Stephen’s brand is New Zealand’s brand – it’s about integrity, about being open and about connecting across borders. Importantly, Stephen has also made it fundamentally about the value of a New Zealand education because he understands both what we are trying to achieve and also how much his New Zealand education helped his career.”

  Using the New Zealand education fairs as the centre piece of New Zealand’s key promotional season in South Asia, the India team also delivered a series of related profile-raising activities including networking events, and round table sessions with close to 40 school principals from prominent secondary and international schools. Stephen also visited leading institutions, including top-ranked universities such as Delhi University and SRM University in Chennai where he addressed more than 2000 students. The immediate result of this visit was the flow of quality SRM students to the Chennai New Zealand Education Fair later that week.

  The fairs themselves appealed to a good pool of potential quality students, attracting over 1200 students in total. With more than 25 prominent New Zealand institutions meeting prospective students at the fairs, the New Zealand value proposition was positively championed.

  Sri Lanka has been an important market in the South Asia region, and ENZ introduced a ‘university only’ school roadshow for the first time to stimulate the market. The university representatives hadan opportunity to interact with secondary school students of two top international schools of this island country.

  Overall, New Zealand’s promotional events in India and Sri Lanka in August reached over 7,000 people.

  With New Zealand education fairs and associated events still to come in Thailand, Viet Nam and Indonesia, the SSEA team is continuing to ramp up fair fever across the region. They are always well-supported by Immigration New Zealand and the Ministry of Foreign Affairs and Trade and, of course, the all-important industry providers

  “South Asia and South East Asia is an enormous region and it’s an important region for international education. Our team members from Indonesia right up to India are committed to providing first-class events to raise the profile of New Zealand. Fair season is an exceptionally busy time for us and we’re always focused on providing the best events we can for New Zealand’s institutions.” Said Ziena Jalil, ENZ’s Regional Director SSEA.

  

  ENZ Brand Ambassador, Stephen Fleming welcoming students at the Delhi fair

  

  Students at the Delhi fair

  

  AUT University and others at the Chennai fair

  

  ENZ Brand Ambassador Stephen Fleming having a photo moment with students of Somaiya Institutes in Mumbai

  

  Selfies with potential students at the New Delhi fair

• How New Zealand education compares around the world

  Education at a Glance provides comparable national statistics measuring the state of education worldwide. The report analyses the education systems of 34 OECD member countries, as well as Argentina, Brazil, China, India, Indonesia, Russia, Saudi Arabia and South Africa.  Most of the recent data in the report relates to 2011.

  The findings show New Zealand is performing well.

  In terms of international education, key findings include:

  • New Zealand has the 11th largest market in absolute market share terms (at 1.7 percent), about the same as last year, but much higher than its share in 2000 (0.4 percent)

  • In 2011, we ranked fourth in terms of proportion of tertiary-level students who were international (16 percent). In particular, we had the highest proportion of diploma-level students who were international (at 21 percent ), and the fifth highest (with 13 percent ) at degree level

  • The level of international doctorate students has continued its significant rise since 2005 (since the introduction of domestic-fees policy). Nearly 40 percent  of doctorate-level students were international in 2011 (the third highest level after UK and Switzerland).

  The report shows that New Zealand is:

  • investing 7.3 percent of its GDP in education - the seventh highest in the OECD

  • ·investing 20 percent of all public expenditure in education, which is the second highest percentage in the OECD

  • in the top third of countries for participation in early childhood education - 95 percent of four year olds enrolled in 2011

  • in the top 10 of the OECD for the highest proportion of tertiary qualified adults, with 39 percent of 25 to 64 year-olds and 47 percent of 25 to 34 year-olds in New Zealand having a diploma or higher qualification

  • increasing significantly the number of 15 to 19 year olds enrolled in study - 81.5 percent in 2011, up from 74 percent in 2008.

  The OECD report, Education at a Glance 2013 is available here

• Building links with Colombian scholarship agency

  COLFUTURO is a public/private partnership agency tasked with assisting the brightest young Colombians to pursue postgraduate studies overseas.

  Each university showcased its distinctive strengths during the visit and have all expressed keen interest in working with COLFUTURO to receive top Colombian students.

  Jerónimo was impressed with the quality of our universities, and in particular, the attractiveness of New Zealand’s PhD programmes, which he identified as holding great potential for growth for New Zealand in the Colombian market.

  During the trip, Jerónimo stressed the importance of people-to-people connections in developing links with COLFUTURO – something he regarded as particular success of the visit.

  He also stressed that COLFUTURO is different from most scholarship programmes in that:

  • it carefully matches quality students with quality faculties

  • it supports study in all subject areas

  • an unlimited number of students can apply to any one institution

  Although COLFUTURO does not directly influence where students study, they do have an Academic Advisory Centre where students can research potential study destinations. It is here that institutions can provide targeted information to potential COLFUTURO students.

  COLFUTURO also has a service for self-funded students to look at English study abroad options.  Agreements with English language centres within a number of New Zealand universities are under discussion. 

  COLFUTURO operates a talent recruitment programme whereby it selects high-achieving students from top Colombian universities and supports them to become COLFUTURO scholarship recipients. It also helps them access funding from other sources. ENZ will talk with these students while attending the Latin American and Caribbean Higher Education Conference in Barranquilla, Colombia in mid-November this year.

  If you have queries or would like further information, contact Cecily Lin at Education New Zealand Cecily.Lin@educationnz.govt.nz

• Agents get a taste of ENZ’s ‘Future of Sustainable Food’ pilot at ICEF ANZA 2024

  Over 50 international education agents at the ICEF ANZA workshop held in Ōtautahi Christchurch from 22 to 24 April experienced Education New Zealand Manapou ki te Ao's (ENZ) education pathways prototype (Stage 1). The prototype was designed to introduce students to the huge global opportunity around sustainable food design and production, and the world-leading education pathways from New Zealand institutions that can open employment doors into a wide range of exciting careers. 

  “In New Zealand, you can learn from top experts and study in the heart of where food is grown, technology is advanced, and industry opportunities abound." 

  This pilot came about in response to agents’ demand for more information about what expertise sets New Zealand apart from other destinations and makes a New Zealand education unique.  

  

  An education agent from Australia trials the ‘Future of Sustainable Food’ prototype at the ICEF ANZA conference held in Ōtautahi Christchurch last month.

  To develop the pilot, ENZ worked with Jix Reality – a Christchurch-based tech company headed up by an ex-international student to New Zealand – using virtual reality to provide an immersive and engaging experience, including examples of real New Zealand study environments. The user journey involved a visualisation of the full breadth of the food production value chain, illustrating how this goes well beyond agriculture to encompass other domains and careers such as food engineering, value chain management and marketing. The experience went on to highlight New Zealand’s credentials as one of the world’s top food developers and exporters, and allowed the user to browse relevant study programmes and consider which one could lead them to their desired future career.  

  

  Jix Reality Founder, Sakthi Ranganathan, (right) is seen here demonstrating the sustainable food production narrative on an interactive table with an education agent from Kenya.

  ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, was on hand at the workshop to talk to the agents and collect feedback via a survey. Wendy said that the results were very clear – agents agreed almost unanimously that the prototype provided new and useful information about New Zealand’s strengths, study pathways for students and future employment opportunities in this field. 

  “92% also confirmed that this experience made it more likely that they would recommend New Zealand as a study destination. 

  “One agent said that they think it is a great tool to market New Zealand as students can see their future and make informed decisions while another told me that it was a great experience and the tech and approach is ahead of its time,” added Wendy. 

  

  ICEF ANZA Chief Executive, Markus Badde, trialled the VR experience and is pictured here providing his feedback to Jix Reality Founder, Sakthi Ranganathan, and ENZ’s GM Sector Engagement and Innovation, Wendy Kerr.

  Attending education providers also had the opportunity to try the prototype, one describing it as “a wonderful virtual reality marketing tool which is of enormous value to agents, schools and service providers. A great investment and even better you have used a Christchurch based company to develop it.” 

  This pilot forms part of ENZ’s Innovation and Growth programme, seeking new ways to support the diversification and growth of the international education sector. The next stage for the pilot will be for ENZ’s Innovation and Growth team to use the feedback collected to develop the prototype further. It will then be turned into a marketing tool that is more accessible, informative and scalable for agents to use with students.  

  If you’d like to help us with beta testing or contribute content to future stages please register your interest with tim.brown@enz.govt.nz. 

• Solar-powered street lamp wins Unitec solar sustainability challenge

  Zheng’s winning design was a dual-facing street light which looks like a sturdy bamboo stalk.

  Originally from the Hebei Province in China, Zheng is currently in his second year of a NZ Diploma of Engineering at Unitec.

  Unitec lecturer Anthony Lai described Zheng’s design as being fascinating, with clean lines and great aesthetics.

  “I was very impressed, and in my own thinking, he was in for a chance,” he said.

  Zheng recently spent his summer break working for a solar-power company in China.

  After graduating from Unitec, he would like to work as either an engineer or a teacher.

  Zheng won $3000 towards his course costs.

  

  Zheng Sibo’s top prize-winning 3D design of a solar-powered street lamp.