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My StudyNZ connects students to institutions
My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.
Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.
“We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.
“My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”
Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).
My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz
My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.
ENZ is using digital tools such as My StudyNZ to:
- make iteasier for students to find the right courses
- gain a deeper understanding of prospective students
- motivate students to choose New Zealand over other countries
- reduce costs for institutions by referring higher-quality students.
Get ready for NZIEC 2018
Previous NZIEC attendees should keep an eye on their inboxes this week for a special link to confirm their place. Registration for everyone else will open next week.
With only 600 places available, we expect a sell-out event, so be sure to get in quick to avoid missing out!
What’s on offer at NZIEC 2018?
NZIEC 2018 centres on the theme of Inspiring Global Citizens, and how we can leverage our international education activity to foster global citizenship across the diverse communities of New Zealand.
We’ll kickstart conference by exploring how we can have global impact from New Zealand with our Inspire Keynote Speaker Yoseph Ayele, Chief Executive of the Edmund Hillary Foundation.
The digital journeys of international students will be under the microscope by Dr Shanton Chang from the University of Melbourne. Dr Chang will share his surprising insights into the online behaviours of international students as they move across countries.
We’ll investigate what our industry can learn from Xero’s Anna Curzon as she outlines how we can develop partnerships for global success. The Xero experience in developing partnerships with customers, partners and others has helped make it Forbes’ Most Innovative Growth Company for two consecutive years.
L-R: Yoseph Ayele, Shanton Chang and Anna Curzon.

We’re also bringing the international student voice into our plenary sessions with international students talking to delegates about their experiences living and studying in Aotearoa. We anticipate this will provide interesting and heartfelt life stories that delegates can reflect upon.
Our Expo Hall has sold out with an amazing array of partners joining us to connect and engage with delegates over the two days. And, as ever, we have a surprise or two up our sleeves – stay tuned in the lead-up to conference to find out more!
Programme format changes
This year, we’ve put back-to-back complementary breakout sessions together into 1hr 20-minute sessions. While you are still free to sneak between sessions, we hope this format will help reduce the amount of time you have to spend navigating around the venue and allows you time to really focus on a particular theme.
We’ve also staggered the timing of our pre-lunch breakout sessions, with some starting 15 minutes earlier than others to help reduce those dreaded lunch queues.
Pre-conference workshops
Remember to check out the pre-conference workshops offered by our programme partner, AFS New Zealand. These workshops are a great way to grapple with global competence in an in-depth way prior to conference kicking off the following morning. You can register for these breakouts direct with AFS or during registration.
About NZIEC
The 27^th New Zealand International Education Conference and Expo (NZIEC) will be held at Te Papa in Wellington on Thursday 9 and Friday 10 August. Pre-conference workshops will be held on the afternoon of Wednesday 8 August. Find out more about NZIEC at www.nziec.co.nz
ATEED launches new Auckland strategy to guide visitor economy
ATEED General Manager Destination, Steve Armitage, says while more visitors are good news economically, the growth comes with challenges.
“People travel to Auckland to experience the many things our region has to offer. For some, it’s the world-class food and wine; for others, it’s the sporting, cultural and business events; or international students, who come from around the world to study at our learning institutions,” said Steve.
“It’s important that we continue to attract visitors to support and create jobs and amenities that benefit locals and visitors…so that Auckland is better off not just economically, but also socially and environmentally.”
The strategy outlines six strategic imperatives and key focus areas, and a comprehensive list of actions to deliver these, with two directly relating to international education:
- A Captivating Place: A region that entices visitors to stay longer and that locals love more than ever. Actions include developing an international student visitor plan.
- A Skilled Place: A region where more young men and women are choosing globally relevant careers in the visitor economy. Actions include developing a visitor sector training and employment strategy for youth and enhancing standards across the service sector.
Destination AKL 2025 was guided by an industry leadership group, and involved extensive consultation including interviews, workshops and discussions, as well as international benchmarking and surveys.
ENZ Chief Executive Grant McPherson, who was part of the industry leadership group, says that ATEED is showing real leadership in the way it is looking at its visitor plan.
He said this is evident in the way the strategy is based around destination management and not just attraction. This should ensure visitors are acknowledged as an asset to the Auckland region – a perspective that will reflect positively on the experience visitors go on to have in Auckland.
“International students are an important part of the visitor community and we are delighted that the strategy reflects this through the inclusion of an international student visitor plan.”
"The strategy has involved significant cross-industry collaboration to get to this point, and the plan is to keep this going. We are very optimistic about the direction Auckland is heading in and are looking forward to working with Auckland to bring it to life.”
Click here to read or download Destination AKL 2025.
Kiwi finalists shortlisted for PIEoneer awards
The PIEoneer awards celebrate innovation and excellence in international education and are organised by PIE, publishers of the PIE Review magazine.
The New Zealand finalists are:
- ENZ, Study AKL and Niesh employment app (Public/private partnership of the year)
- SIEBA (Association of the Year)
- ENZ 1 million cent scholarship (Marketing campaign of the year)
- Fortune by Chasing Time English (Digital innovation of the year)
ENZ’s 1 million cent scholarship campaign, celebrating Study in New Zealand's social communities reaching 1 million social followers by giving away a scholarship, is a finalist for ‘Marketing campaign of the year’. The campaign generated 1,195 applications, delivered 10,000 new followers and achieved a whopping 20% engagement across our posts (1% is the benchmark for success).
ENZ’s partnership with ATEED and the student-owned services organisation Niesh was also a finalist in the ‘Public/private partnership of the year’ category. Together, we developed the Niesh Jobs Platform, an innovative app that provides international students with job opportunities and advice on how to prepare themselves for employment in New Zealand.
A full list of the finalists can be found here.
Winners will be announced in September.
Mortal Engines trailer showcases Kiwi creativity
ENZ and the New Zealand Film Commission partnered with Universal Pictures, MRC and Hungry City Limited on the Mortal Engines promotion – recognising the benefits the production will bring to New Zealand including promotion of education.
Kristen Meads, ENZ’s Director Student Engagement, says the film showcases New Zealand’s education strengths in the creative arts which offer graduates global career opportunities.
“Production of this film took place entirely in New Zealand – not for our scenic landscapes but for our world class professionals in the creative industries sector. Some 98% of the crew were New Zealanders!
“For international students interested in these fields, this shows New Zealand is a modern and creative country that offers world-leading and practical, creative arts education.”
Kristen says a marketing plan is taking shape to share the stories of recent graduates and industry professionals who worked on Mortal Engines.
"These stories will be shared across our one-million-strong social communities, paid digital advertising programme, worldwide PR, events and other in-market activities.”
The Mortal Engines trailer has been a big hit with our Study in New Zealand Facebook followers. A post on the SiNZ Facebook page this morning has already reached over 13,000 followers, with more than 2,000 video views and a high engagement rate of 7.9% (the benchmark is 1%).
Check out the trailer here.
Mortal Engines opens worldwide December 2018.
2017 student enrolments show focus on value
ENZ has today released a summary of international student enrolment information for the full year to 31 December 2017.
New Zealand institutions received 125,392 student enrolments last year, a decline of five percent (6,217 enrolments) on 2016.
The overall decrease was driven by a drop in international student enrolments in private training establishments (PTE), which were down 22 percent on 2016 figures. However, this was partially offset by increases in universities (seven percent), secondary schools (six percent), primary schools (29 percent) and intermediate schools (14 percent).
Further, there was strong growth in many regions and more students coming from a broader mix of countries including Colombia, Brazil, Indonesia, Thailand and Viet Nam.
ENZ Chief Executive Grant McPherson is pleased with the figures which he says reflect the recent work undertaken by government agencies to focus on quality over quantity in the sector.
“Considerable work has gone into rebalancing the sector, with increased emphasis on attracting international students to high-quality courses at New Zealand institutions in all parts of the country.
“This is reflected especially in the enrolment growth at postgraduate level. Since 2013, the number of postgraduate international students has grown consistently, with 63 percent more postgraduate international students in 2017 than in 2013.
“For this reason, despite the decline in student numbers, the 2017 economic value of the sector remained stable.”
He said that ENZ was committed to ensuring that “international students have a high-quality experience while studying here and return home as great advocates for New Zealand”.
The decline in the PTE subsector was due to a 28 percent reduction in students from India. This drove the nine percent decrease (7,661 fewer students) in Auckland from 2016, while growth in the university and secondary school subsectors supported the increased number of international students in other regions of New Zealand.
“While Auckland continues to be an important destination for international students with 60 percent of all enrolments, we want to ensure that the benefits of international education flow into the regions, not just our big cities,” says Grant.
“International students are increasingly aware of the high-quality education offering outside Auckland, with the Waikato region in particular seeing growth of eight percent in 2017. Enrolments in the Manawatu-Whanganui, Wellington, Nelson, Canterbury, Otago and Southland regions are growing too.”
The 2017 economic value of the sector is similar to the published 2016 economic value of $4.5 billion. ENZ is currently undertaking a report to calculate the economic value of international students to New Zealand for 2017. This will be published later this year.
An infographic summary of the full-year 2017 international student enrolment data can be found here .
ENZ Facebook group connects international students
The ENZ social media team has created #MyStudyinNZ Journey, a Facebook group for international students across New Zealand to connect, share upcoming events and meetups, ask questions and offer advice.
ENZ Director of Student Experience, Hayley Shields, says the group is a space for international students to support one another while also offering ENZ valuable learnings about the types of information they need. Plans are in place for a similar group on WeChat to be launched later in the year.
“This idea has come out of our student experience research where students told us they value the advice of other students. Facebook communities provide an easy forum for our international students to connect.”
To ensure the Facebook group is entirely student-focussed, ENZ has recruited a group of domestic and international students to act as moderators. They will ensure students get the information they need while maintaining the group atmosphere as a safe and positive space.
One of the Facebook moderators, Pritchard Mukuka, says, “For me, this group means bringing home, security and comfort to fellow international students to make their study and stay as pleasant as possible.”
How education providers can get involved
Please share the Facebook group details with your international students and encourage them to join up.
If you would like to share information about events taking place at your institution with the group, please email ENZ International Social Engagement Manager, Olivia Silverwood, on olivia.silverwood@enz.govt.nz
Explore women’s leadership journeys at NZIEC
In a Q&A format, the lunchtime session will see panellists sharing lessons on what they have learned during their career pathways to senior leadership positions, including the challenges they have faced and the opportunities they have created and seized. They will also aim to impart strategies for other women to follow in their steps.
The panel is supported by the Global Leadership League (GLL), an organisation focussed on advancing women’s leadership skills, knowledge and connection in international education.
Dawn Hewitt, Director, Global Groups (Australasia) for the GLL, says that regardless of their professional positions and experience, women in the industry have lots to offer.
“The GLL is underpinned by the notion that when women support each other, incredible things happen. Whatever your goal, the GLL is focused on helping everyone rise to their potential.”
One of the panellists, Ainslie Moore, Deputy Director Operations at the University of Auckland, says one the topics they’ll discuss is the importance of supportive networks.
“Every major decision on ‘where to next’ in my career was informed by the support of a network of strong women in international education.
“One of the ambitions of the GLL is to give the next generation of women in international education access to a network of peers and senior women; not just for career progression, but also for sharing knowledge to bring more balance to work and life.”
Panel chair and ENZ’s Regional Director for Europe and the Americas, Lisa Futschek, says that in addition to engaging with the panellists, attendees will have the opportunity to connect with fellow delegates before and after the lunch.
“We hope attendees will leave inspired and equipped with a range of strategies and approaches to support women leaders in our industry – now and in the future,” says Lisa.
Attendance at this panel is not restricted to women. Indeed, men are encouraged to attend to hear more about the experiences of women within our industry and learn approaches and strategies that can support women leaders.
Numbers for the lunch panel are restricted to 100 places. Details on how you can confirm your place will be advised to conference delegates separately.
With only a handful of spots left remaining for NZIEC 2018, register today at www.nziec.co.nz.
ENZ Europe connects with students
European students ‘Follow the Kiwi’ to New Zealand
L-R: The Follow the Kiwi Scholarship recipients Ellen, Gabriel and Gaia.

Three high school students from Germany, France and Italy have received Follow the Kiwi scholarships valued at $15,000 towards study at a New Zealand high school in 2018/2019: Ellen Mamier (Germany), Gabriel Zerguit (France) and Gaia Leidi (Italy).
They were chosen from nearly 200 students who applied for the scholarship, each submitting a motivational letter, video or photo collage saying why and what they want to study in New Zealand.
Olga Elli, ENZ’s Market Development Manager for Europe, is pleased with the response from both students and agents in Europe.
“There’s a real interest in New Zealand’s education offerings. Across all applications, we saw students wanting to try their hand at subjects like design, sciences, music, theatre, Māori culture or to learn some Kiwi sports like rugby!
“While many of the applicants are already enrolled and preparing for their Kiwi study experience, we hope the unsuccessful candidates who are still in the decision process will ‘follow the kiwi’ anyway. ENZ will refer these applicants to New Zealand providers, working with their agents to encourage them to study in a New Zealand high school.”
Kiwi Cup in Hamburg
Nearly 300 teenagers from Northern Germany and Denmark descended on Hamburg for the Kiwi Cup tournament – a two-day hockey competition that profiled New Zealand sporting expertise and education.
Twenty teams of German and Danish students aged 11-14 competed in the event, organised by THK Rissen (a Hamburg-based sports club) and Hausch & Partner, one of Germany’s largest student exchange agencies sending students to New Zealand.
To support the event, ENZ and 30 New Zealand schools provided promotional material and prizes such as hockey bags, shirts and fluffy Kiwis all the way from New Zealand. Rupert Holborow, New Zealand Ambassador in Germany, handed the trophies to the winners at the award ceremony.
Olga Elli said the tournament promoted student exchanges to New Zealand to around 300 high school students and has no doubt sparked an interest in many of them.
“This kind of partnership between the agency, New Zealand schools and ENZ is a great example of working together to highlight the New Zealand school system, where students also get to enjoy the lifestyle and sports outside the classroom.”
Lifeswap screens at German universities
Following its premiere in April, the ENZ-commissioned episode of Lifeswap has reached a broad audience of students after screening in nearly 90 university cinemas around Germany.
Olga said the university screenings have been well received and are a great opportunity to connect with students, particularly those open to study abroad options.
She joined Lifeswap creators Steffen Kreft and William Connor at a screening at the Technische Universität in Berlin.
“The episode was a great talking point – we could share our experience of making the episode and also give information about New Zealand as a study destination.
“Steffen was an international student himself, so can authentically talk to students about his experience at Massey studying animation and filmmaking.
“The episode got a huge applause and the students liked the jokes and blend of German and Kiwi humour.”
Lifeswap is an animated series that follows the lives of Jörg (a German) and Duncan (a Kiwi) and the cultural misunderstandings that crop up as they live and study in each other’s country.
The episode features a cameo from Prime Minister Jacinda Ardern who voiced a line of dialogue. It premiered in April during Ms Ardern’s visit to Berlin.
ENZ workshops in September
Workshop 1: Students’ view from their window travelling along the digital freeway
Technology is changing the way education providers engage with potential students. Placing you in the driver’s seat on the digital freeway, you will experience first-hand what international students see as they race toward their destination. As with any road trip, there are detours, attractions and temptations that can change the direction.
This workshop will use a segmentation model to identify what tools are available and what skills are required, and give examples of how education providers, at various stages of digital maturity, can leverage them for success.
Target audience: Participants involved in international strategy, marketing, recruitment and admissions.
Outcomes:
- Identify how your organisation is segmented and what tools are appropriate
- Gain exposure to example initiatives that best-practice providers have used to improve their student recruitment efficiency
- Connect with other practitioners about their experiences and identify opportunities for further exploration.
Workshop 2: Beyond the great firewall: social media in China
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through.
This workshop will empower participants to get beyond the great firewall and embrace digital and social media platforms in China. It will showcase best practice case studies and how best to engage prospective students.
Target audience: Marketing and recruitment professionals and student services staff. It is best suited to those who already have some knowledge of Chinese social media.
Outcomes:
- Learn how to incorporate Chinese social media into your wider recruitment strategy
- Gain an understanding of the financial input required
- Learn how to integrate your campaigns with agents.
These workshops will be available in:
Christchurch – 11 September 2018
Venue: ChristchurchNZ, Level 3, 101 Cashel Street
Wellington – 12 September 2018
Venue: ENZ, Level 5 Lambton House, 160 Lambton Quay
Auckland – 13 September 2018
Venue: ATEED, Level 8, 139 Quay St, Auckland

Workshop 1 will run in the mornings from 9am-12:30pm, followed by Workshop 2 from 1:30pm- 5:00pm.
The registration fee for a single workshop is $375, or you can register for both workshops for $500.

These workshops follow a series of well-reviewed workshops delivered by HECG across New Zealand earlier this year.
Feedback from previous HECG workshops:
"This is the most useful workshop I have attended in a long time. I will be able to take back a lot of ideas that can be applied at my institution. Very keen to delve deeper into some of the topics further. Great presenters!"
Register now by clicking here.
If you have any questions, please contact alan.johnston@enz.govt.nz