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ENZ Europe connects with students
European students ‘Follow the Kiwi’ to New Zealand
L-R: The Follow the Kiwi Scholarship recipients Ellen, Gabriel and Gaia.

Three high school students from Germany, France and Italy have received Follow the Kiwi scholarships valued at $15,000 towards study at a New Zealand high school in 2018/2019: Ellen Mamier (Germany), Gabriel Zerguit (France) and Gaia Leidi (Italy).
They were chosen from nearly 200 students who applied for the scholarship, each submitting a motivational letter, video or photo collage saying why and what they want to study in New Zealand.
Olga Elli, ENZ’s Market Development Manager for Europe, is pleased with the response from both students and agents in Europe.
“There’s a real interest in New Zealand’s education offerings. Across all applications, we saw students wanting to try their hand at subjects like design, sciences, music, theatre, Māori culture or to learn some Kiwi sports like rugby!
“While many of the applicants are already enrolled and preparing for their Kiwi study experience, we hope the unsuccessful candidates who are still in the decision process will ‘follow the kiwi’ anyway. ENZ will refer these applicants to New Zealand providers, working with their agents to encourage them to study in a New Zealand high school.”
Kiwi Cup in Hamburg
Nearly 300 teenagers from Northern Germany and Denmark descended on Hamburg for the Kiwi Cup tournament – a two-day hockey competition that profiled New Zealand sporting expertise and education.
Twenty teams of German and Danish students aged 11-14 competed in the event, organised by THK Rissen (a Hamburg-based sports club) and Hausch & Partner, one of Germany’s largest student exchange agencies sending students to New Zealand.
To support the event, ENZ and 30 New Zealand schools provided promotional material and prizes such as hockey bags, shirts and fluffy Kiwis all the way from New Zealand. Rupert Holborow, New Zealand Ambassador in Germany, handed the trophies to the winners at the award ceremony.
Olga Elli said the tournament promoted student exchanges to New Zealand to around 300 high school students and has no doubt sparked an interest in many of them.
“This kind of partnership between the agency, New Zealand schools and ENZ is a great example of working together to highlight the New Zealand school system, where students also get to enjoy the lifestyle and sports outside the classroom.”
Lifeswap screens at German universities
Following its premiere in April, the ENZ-commissioned episode of Lifeswap has reached a broad audience of students after screening in nearly 90 university cinemas around Germany.
Olga said the university screenings have been well received and are a great opportunity to connect with students, particularly those open to study abroad options.
She joined Lifeswap creators Steffen Kreft and William Connor at a screening at the Technische Universität in Berlin.
“The episode was a great talking point – we could share our experience of making the episode and also give information about New Zealand as a study destination.
“Steffen was an international student himself, so can authentically talk to students about his experience at Massey studying animation and filmmaking.
“The episode got a huge applause and the students liked the jokes and blend of German and Kiwi humour.”
Lifeswap is an animated series that follows the lives of Jörg (a German) and Duncan (a Kiwi) and the cultural misunderstandings that crop up as they live and study in each other’s country.
The episode features a cameo from Prime Minister Jacinda Ardern who voiced a line of dialogue. It premiered in April during Ms Ardern’s visit to Berlin.
ENZ workshops in September
Workshop 1: Students’ view from their window travelling along the digital freeway
Technology is changing the way education providers engage with potential students. Placing you in the driver’s seat on the digital freeway, you will experience first-hand what international students see as they race toward their destination. As with any road trip, there are detours, attractions and temptations that can change the direction.
This workshop will use a segmentation model to identify what tools are available and what skills are required, and give examples of how education providers, at various stages of digital maturity, can leverage them for success.
Target audience: Participants involved in international strategy, marketing, recruitment and admissions.
Outcomes:
- Identify how your organisation is segmented and what tools are appropriate
- Gain exposure to example initiatives that best-practice providers have used to improve their student recruitment efficiency
- Connect with other practitioners about their experiences and identify opportunities for further exploration.
Workshop 2: Beyond the great firewall: social media in China
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through.
This workshop will empower participants to get beyond the great firewall and embrace digital and social media platforms in China. It will showcase best practice case studies and how best to engage prospective students.
Target audience: Marketing and recruitment professionals and student services staff. It is best suited to those who already have some knowledge of Chinese social media.
Outcomes:
- Learn how to incorporate Chinese social media into your wider recruitment strategy
- Gain an understanding of the financial input required
- Learn how to integrate your campaigns with agents.
These workshops will be available in:
Christchurch – 11 September 2018
Venue: ChristchurchNZ, Level 3, 101 Cashel Street
Wellington – 12 September 2018
Venue: ENZ, Level 5 Lambton House, 160 Lambton Quay
Auckland – 13 September 2018
Venue: ATEED, Level 8, 139 Quay St, Auckland

Workshop 1 will run in the mornings from 9am-12:30pm, followed by Workshop 2 from 1:30pm- 5:00pm.
The registration fee for a single workshop is $375, or you can register for both workshops for $500.

These workshops follow a series of well-reviewed workshops delivered by HECG across New Zealand earlier this year.
Feedback from previous HECG workshops:
"This is the most useful workshop I have attended in a long time. I will be able to take back a lot of ideas that can be applied at my institution. Very keen to delve deeper into some of the topics further. Great presenters!"
Register now by clicking here.
If you have any questions, please contact alan.johnston@enz.govt.nz
Changes to English language testing
NZQA has published the result of its consultation on proposed changes to its Rules, including the removal of Rule 18.6. Institutions will no longer be able to provide internal English language proficiency assessments.
The change aims to ensure prospective students at TEOs have evidence of English language proficiency for enrolment. They must use one of the eight globally recognised international tests specified in Rule 18, such as IELTS and the Pearson Test of English.
This is one of nine changes that will come into effect on 22 August 2018. A transition period for institutions that currently provide such assessments is allowed until 31 December 2018, if an exemption notice is applied for.
As a result of the consultation feedback, NZQA and ENZ also identified an opportunity for New Zealand to develop its own standardised English language proficiency test.
ENZ Chief Executive Grant McPherson says ENZ is now exploring how such a test could work.
“We are having preliminary discussions to explore the feasibility of the industry developing a New Zealand-based language test which providers could choose to use.”
For more information on the NZQA Rule changes please click here.
Education providers should review their policies against the new Rules relevant to them, to ensure compliance for when they come into effect.
NZQA approves micro-credentials
NZQA has announced the implementation of micro-credentials as part of New Zealand’s regulated education and training system.
Content: Micro-credentials, also known as badges, nano-credentials and nano-degrees, are stand-alone products that enable learners to access specific knowledge and skills in a cost-effective and time-efficient way. At 5 to 40 credits, they are smaller than qualifications.
NZQA is currently reviewing the New Zealand Qualifications Framework. One aim of the review is to enable the framework to allow for the recognition of other types of learning, like micro-credentials. This will ensure the new framework reflects the evolving nature of work, globalisation and the impact of digital technologies.
The move reflects the disruption we’re seeing in education delivery and potential for further online delivery.
While many jobs will always require full qualifications, there is a growing number of cases where micro-credentials might be more appropriate, as people require new up-to-date skills to keep pace with the changing workforce.
A micro-credentials system allows learners to ‘future-proof’ themselves by accessing a wide range of education and training options.
In August 2017, NZQA undertook a micro-credential pilot project with a range of organisations, which revealed a high degree of interest in the concept from a range of individuals and organisations in New Zealand.
For more information, please visit the NZQA website.
International Education Strategy 2018 - 30 launched
“The New Zealand Government sees a strong future for international education in New Zealand,” said Mr Hipkins.
“My vision, is for international education to contribute to a strong, sustainable, high-quality education system with a vibrant international focus, and globally connected students, workers and education providers.”
The International Education Strategy was developed by Government in consultation with international education stakeholders including education providers, international and domestic students, peak bodies and community groups.
“The new Strategy marks a shift in emphasis from the 2011 Leadership Statement,” said Mr Hipkins.
“In line with this Government’s commitment to measure success and wellbeing more broadly, you will see a stronger focus on social and cultural outcomes for New Zealand alongside the economic benefits.”
The International Education Strategy sets out three goals and key actions for government agencies to give effect to the Strategy, as well as measures and indicators for success.
ENZ General Manager Stakeholders and Communications, John Goulter, and Ministry of Education Senior Manager International Education Policy, Kate West, shared more detail about the Strategy as part of a Government update later in the day.
“The Strategy goals include achieving sustainable growth and delivering an excellent education and student experience,” said John.
“Developing global citizens – people who can study, work and live across cultural and national boundaries – is also a priority. This relates to students visiting New Zealand but also domestic students benefiting from an international component to their education, onshore or offshore.”
The International Education Strategy launch followed the announcement of new post-study work rights for international students, by Minister of Immigration Hon Iain Lees-Galloway, on Wednesday.
Designed to support the vision of the new strategy, the changes reflect a focus on high-quality education, and a clear pathway to residency for those with the skills and qualifications needed in New Zealand.
The International Education Strategy 2018-2030 is available on this link.
Watch what delegates at NZIEC had to say about the new International Education Strategy 2018-2030 below.
Changes to post-study work rights
The changes are designed to support the attraction of international students enrolled in higher levels of study, and in high-quality sub-degree courses that deliver the skills needed in New Zealand’s growing economy.
Minister Lees-Galloway said the changes to post-study work rights will help ensure international students in New Zealand gain in-demand skills for our economic growth, incentivise study in the regions and help reduce the risk of student exploitation.
“These new immigration settings will better match the skills that people study in New Zealand with the skills that employers need to grow their businesses. The changes preserve a pathway to residence for people with the skills and qualifications we need,” Minister Lees-Galloway said.
“New Zealand is a nation that must compete on quality, not quantity. Our changes reinforce New Zealand’s attractiveness for international students and match up positively with our key comparator nations.”
The Government wants to support the transition to these new immigration settings. These changes include a three year, time-limited incentive for international students to study outside Auckland. This is to ensure the benefits of international education are shared throughout all New Zealand regions, supporting the Government's aims to lift regional investment, growth and productivity.
There is a three-year transition period, to enable those parts of the sector that are most affected by the changes (Institutes of Technology and Polytechnics (ITPs) and Private Training Establishments (PTEs) to be able to successfully transition, over time, to new immigration settings. It also supports the current ITP Roadmap 2020 work underway by the Tertiary Education Commission on the long-term viability of ITPs, while ensuring that Government goals for regional growth are not undermined.
These changes will not impact current post-study work visa holders or current students who are undertaking a qualification that (once completed) will meet the qualification requirements as set out in current immigration settings.
These changes support the Government’s broader plans for a high-quality international education system in order to generate educational, economic, social and cultural benefits to New Zealand.
Click this link for more detail on the changes to the Immigration New Zealand website.
New Future Proof campaign to showcase Kiwi teachers
The eight-week Future Proof campaign earlier this year achieved incredible results, including reaching over 33 million potential international students and achieving more than 14 million social media engagements.
To continue the conversation, ENZ will evolve the campaign to focus on the role that high-quality teachers play in New Zealand’s ranking as best in the world for educating students for the future. We will share inspiring stories about our teaching talent with the world through videos and other web content.
Patrick Holden, ENZ’s Digital Media Project Manager, says the upcoming campaign aims to raise awareness of the quality of our education, which research suggests isn’t fully appreciated in many of our markets.
“In line with the newly-launched International Education Strategy 2018 – 2030, we’re aiming to reach students interested in studying high-value programmes in New Zealand by showcasing the world-leading Kiwi teachers and academics that will be available to them.
“This second Future Proof campaign will run across October – November which is a key decision-making period for international students.”
Students who engage with the campaign will be “nurtured through” to My StudyNZ to connect with New Zealand institutions and agents. Institutions can make sure they’re getting the most out of this recruitment opportunity by updating their profile on the Study in New Zealand website.
“We’ll be putting a briefing pack together to help institutions leverage the campaign in their own recruitment activities. Keep an eye on future editions of E-News for this and further updates,” said Patrick.
Share your story
Do you have a great story idea about a world-leading academic or inspiring teacher? If so, please email philippa.brown@enz.govt.nz and tell us why you think they’d be perfect for this campaign.
The X-factor: What makes an experience exceptional
Led by Hayley Shields, ENZ’s Director Student Experience, and Jason Cate from TNS New Zealand, a breakout session at NZIEC 2018 did a deep dive into the key findings of the student experience in New Zealand, including economic wellbeing, education experience, social inclusion and health and wellbeing.
Hayley and Jason revealed the highest impact driver of student experience in New Zealand is education quality, followed by lifestyle, environment, and work and career.
“New Zealand’s key strength of education quality specifically relates to the sub-driver of teacher quality – the level of individual respect and recognition students receive from their teachers, and the contribution this makes to personal growth,” said Hayley.
The research also shows that there are multiple drivers and sub-drivers impacting the student experience, including where the student is from, where they are studying, and at what stage of their study journey they are.
“This suggests that New Zealand should continue to support the cultural integration of students and graduates in New Zealand and focus on social inclusion initiatives.
“The longer students are in New Zealand, the more important relationships with locals are.
“Improving experiences that may lead to full time work and career development was also a strong theme and the key experiential weakness in the study. Students expect to be able to access meaningful work experiences as part of their study experience in New Zealand,” Hayley said.
The presentation concluded with some key messages for industry to consider:
- Market what is unique and special about the New Zealand education experience as it is a differentiator.
- Consider the key student experience drivers when designing student experience strategies.
- Take a student-centred approach to design and delivery of the student experience.
- How can the international education sector partner with communities to deliver a quality international student experience?
Hayley said it is important to keep in mind that the quality of the student experience directly impacts the New Zealand international education brand.
“The research confirms that student experience is central to international students’ motivations – both in coming to New Zealand and having a long-term positive affiliation with our country.
“A successful student experience generates advocacy for New Zealand and will ensure the sustainability of the sector,” she said.
The ‘Understanding the International Student Experience in New Zealand’ report can be found on Intellilab here.
Viet Nam: a school sector approach
Viet Nam is a growing international education market for New Zealand, with particular opportunities in the school sector.
Following an ENZ-commissioned report that proposed recommendations and opportunities for consideration in the market, ENZ has worked with SIEBA to prioritise these and develop an implementation plan with goals and actions.
For further information, ENZ is running a webinar on Thursday 25 October from 2.00 – 3.00pm.
This webinar will provide you with key findings from the report, details of the implementation plan and how your institution can get involved.
Click here to register
Please note: This webinar is only open to representatives from New Zealand education institutions, government and regional partners.
Copies of the report and implementation plan will be soon be available on IntelliLab.
Education opportunities in Europe
Representatives of all eight New Zealand universities and three ITPs were among the 5,700 tertiary education professionals at the European Association of International Education (EAIE) conference, held in Geneva from 11-14 September.
The EAIE conference is the second largest for international education after NAFSA in the US, with attendees from 95 countries.
New Zealand institutions reported excellent levels of partner engagement throughout the week, boosted by the networking reception that ENZ hosted at the residence of New Zealand’s Permanent Representative to the WTO in Geneva.
Ahead of EAIE, ENZ Chief Executive Grant McPherson and Regional Director Americas & Europe Lisa Futschek visited three key European markets – France, Germany and the UK – to gain deeper market insights, identify market-specific barriers and explore opportunities for growth.
“Each market has different opportunities and challenges. Germany is New Zealand’s largest source of students in Europe, while the UK is our most important tertiary market. Student numbers from France are the second highest, with the majority of these enrolled in English language schools,” said Lisa.
“Understanding these markets is key for New Zealand providers looking to attract international students from there but this needs to be bolstered by relationship-building with education officials and agents in the market.”
This year, ENZ has put significant effort into opening up the French market, including hosting a reception at the New Zealand Embassy in Paris this month to raise engagement with French agents (who play a key role in the market) and to increase awareness of New Zealand education with members of the French Senate and National Assembly – critical at a time when the French Government is moving towards a more outward-looking education model.
“At the tertiary level, French universities are interested in partnerships with New Zealand institutions in areas such as environmental management, food security, renewable energy and creative arts. There is also a growing focus on vocational training and pathways to employment – which fits well with our current "future-proof” messaging.”
At secondary level, New Zealand institutions are encouraged to promote longer-duration high school stays.
“French high school students tend to go to New Zealand for short stays during the European summer and aren’t invested in longer-duration visits due to a perceived lack of qualification recognition,” said Lisa.
France’s NZQA-equivalent, the International Centre for Educational Studies, revealed that recognition of NCEA qualifications is considered on a case-by-case basis by applying the French national qualifications framework and the European Qualifications Framework (EQF).
“This approach opens the door to promoting longer-duration high school stays until the end of Year 13, on the basis that NCEA Level 3 is comparable to the French university entrance qualification.”
Students from Europe make up some 10% of the international student cohort in New Zealand. In 2017, 1,945 French students studied in New Zealand.