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Kiwi finalists shortlisted for PIEoneer awards
The PIEoneer awards celebrate innovation and excellence in international education and are organised by PIE, publishers of the PIE Review magazine.
The New Zealand finalists are:
- ENZ, Study AKL and Niesh employment app (Public/private partnership of the year)
- SIEBA (Association of the Year)
- ENZ 1 million cent scholarship (Marketing campaign of the year)
- Fortune by Chasing Time English (Digital innovation of the year)
ENZ’s 1 million cent scholarship campaign, celebrating Study in New Zealand's social communities reaching 1 million social followers by giving away a scholarship, is a finalist for ‘Marketing campaign of the year’. The campaign generated 1,195 applications, delivered 10,000 new followers and achieved a whopping 20% engagement across our posts (1% is the benchmark for success).
ENZ’s partnership with ATEED and the student-owned services organisation Niesh was also a finalist in the ‘Public/private partnership of the year’ category. Together, we developed the Niesh Jobs Platform, an innovative app that provides international students with job opportunities and advice on how to prepare themselves for employment in New Zealand.
A full list of the finalists can be found here.
Winners will be announced in September.
Mortal Engines trailer showcases Kiwi creativity
ENZ and the New Zealand Film Commission partnered with Universal Pictures, MRC and Hungry City Limited on the Mortal Engines promotion – recognising the benefits the production will bring to New Zealand including promotion of education.
Kristen Meads, ENZ’s Director Student Engagement, says the film showcases New Zealand’s education strengths in the creative arts which offer graduates global career opportunities.
“Production of this film took place entirely in New Zealand – not for our scenic landscapes but for our world class professionals in the creative industries sector. Some 98% of the crew were New Zealanders!
“For international students interested in these fields, this shows New Zealand is a modern and creative country that offers world-leading and practical, creative arts education.”
Kristen says a marketing plan is taking shape to share the stories of recent graduates and industry professionals who worked on Mortal Engines.
"These stories will be shared across our one-million-strong social communities, paid digital advertising programme, worldwide PR, events and other in-market activities.”
The Mortal Engines trailer has been a big hit with our Study in New Zealand Facebook followers. A post on the SiNZ Facebook page this morning has already reached over 13,000 followers, with more than 2,000 video views and a high engagement rate of 7.9% (the benchmark is 1%).
Check out the trailer here.
Mortal Engines opens worldwide December 2018.
2017 student enrolments show focus on value
ENZ has today released a summary of international student enrolment information for the full year to 31 December 2017.
New Zealand institutions received 125,392 student enrolments last year, a decline of five percent (6,217 enrolments) on 2016.
The overall decrease was driven by a drop in international student enrolments in private training establishments (PTE), which were down 22 percent on 2016 figures. However, this was partially offset by increases in universities (seven percent), secondary schools (six percent), primary schools (29 percent) and intermediate schools (14 percent).
Further, there was strong growth in many regions and more students coming from a broader mix of countries including Colombia, Brazil, Indonesia, Thailand and Viet Nam.
ENZ Chief Executive Grant McPherson is pleased with the figures which he says reflect the recent work undertaken by government agencies to focus on quality over quantity in the sector.
“Considerable work has gone into rebalancing the sector, with increased emphasis on attracting international students to high-quality courses at New Zealand institutions in all parts of the country.
“This is reflected especially in the enrolment growth at postgraduate level. Since 2013, the number of postgraduate international students has grown consistently, with 63 percent more postgraduate international students in 2017 than in 2013.
“For this reason, despite the decline in student numbers, the 2017 economic value of the sector remained stable.”
He said that ENZ was committed to ensuring that “international students have a high-quality experience while studying here and return home as great advocates for New Zealand”.
The decline in the PTE subsector was due to a 28 percent reduction in students from India. This drove the nine percent decrease (7,661 fewer students) in Auckland from 2016, while growth in the university and secondary school subsectors supported the increased number of international students in other regions of New Zealand.
“While Auckland continues to be an important destination for international students with 60 percent of all enrolments, we want to ensure that the benefits of international education flow into the regions, not just our big cities,” says Grant.
“International students are increasingly aware of the high-quality education offering outside Auckland, with the Waikato region in particular seeing growth of eight percent in 2017. Enrolments in the Manawatu-Whanganui, Wellington, Nelson, Canterbury, Otago and Southland regions are growing too.”
The 2017 economic value of the sector is similar to the published 2016 economic value of $4.5 billion. ENZ is currently undertaking a report to calculate the economic value of international students to New Zealand for 2017. This will be published later this year.
An infographic summary of the full-year 2017 international student enrolment data can be found here .
ENZ Facebook group connects international students
The ENZ social media team has created #MyStudyinNZ Journey, a Facebook group for international students across New Zealand to connect, share upcoming events and meetups, ask questions and offer advice.
ENZ Director of Student Experience, Hayley Shields, says the group is a space for international students to support one another while also offering ENZ valuable learnings about the types of information they need. Plans are in place for a similar group on WeChat to be launched later in the year.
“This idea has come out of our student experience research where students told us they value the advice of other students. Facebook communities provide an easy forum for our international students to connect.”
To ensure the Facebook group is entirely student-focussed, ENZ has recruited a group of domestic and international students to act as moderators. They will ensure students get the information they need while maintaining the group atmosphere as a safe and positive space.
One of the Facebook moderators, Pritchard Mukuka, says, “For me, this group means bringing home, security and comfort to fellow international students to make their study and stay as pleasant as possible.”
How education providers can get involved
Please share the Facebook group details with your international students and encourage them to join up.
If you would like to share information about events taking place at your institution with the group, please email ENZ International Social Engagement Manager, Olivia Silverwood, on olivia.silverwood@enz.govt.nz
Explore women’s leadership journeys at NZIEC
In a Q&A format, the lunchtime session will see panellists sharing lessons on what they have learned during their career pathways to senior leadership positions, including the challenges they have faced and the opportunities they have created and seized. They will also aim to impart strategies for other women to follow in their steps.
The panel is supported by the Global Leadership League (GLL), an organisation focussed on advancing women’s leadership skills, knowledge and connection in international education.
Dawn Hewitt, Director, Global Groups (Australasia) for the GLL, says that regardless of their professional positions and experience, women in the industry have lots to offer.
“The GLL is underpinned by the notion that when women support each other, incredible things happen. Whatever your goal, the GLL is focused on helping everyone rise to their potential.”
One of the panellists, Ainslie Moore, Deputy Director Operations at the University of Auckland, says one the topics they’ll discuss is the importance of supportive networks.
“Every major decision on ‘where to next’ in my career was informed by the support of a network of strong women in international education.
“One of the ambitions of the GLL is to give the next generation of women in international education access to a network of peers and senior women; not just for career progression, but also for sharing knowledge to bring more balance to work and life.”
Panel chair and ENZ’s Regional Director for Europe and the Americas, Lisa Futschek, says that in addition to engaging with the panellists, attendees will have the opportunity to connect with fellow delegates before and after the lunch.
“We hope attendees will leave inspired and equipped with a range of strategies and approaches to support women leaders in our industry – now and in the future,” says Lisa.
Attendance at this panel is not restricted to women. Indeed, men are encouraged to attend to hear more about the experiences of women within our industry and learn approaches and strategies that can support women leaders.
Numbers for the lunch panel are restricted to 100 places. Details on how you can confirm your place will be advised to conference delegates separately.
With only a handful of spots left remaining for NZIEC 2018, register today at www.nziec.co.nz.
ENZ Europe connects with students
European students ‘Follow the Kiwi’ to New Zealand
L-R: The Follow the Kiwi Scholarship recipients Ellen, Gabriel and Gaia.

Three high school students from Germany, France and Italy have received Follow the Kiwi scholarships valued at $15,000 towards study at a New Zealand high school in 2018/2019: Ellen Mamier (Germany), Gabriel Zerguit (France) and Gaia Leidi (Italy).
They were chosen from nearly 200 students who applied for the scholarship, each submitting a motivational letter, video or photo collage saying why and what they want to study in New Zealand.
Olga Elli, ENZ’s Market Development Manager for Europe, is pleased with the response from both students and agents in Europe.
“There’s a real interest in New Zealand’s education offerings. Across all applications, we saw students wanting to try their hand at subjects like design, sciences, music, theatre, Māori culture or to learn some Kiwi sports like rugby!
“While many of the applicants are already enrolled and preparing for their Kiwi study experience, we hope the unsuccessful candidates who are still in the decision process will ‘follow the kiwi’ anyway. ENZ will refer these applicants to New Zealand providers, working with their agents to encourage them to study in a New Zealand high school.”
Kiwi Cup in Hamburg
Nearly 300 teenagers from Northern Germany and Denmark descended on Hamburg for the Kiwi Cup tournament – a two-day hockey competition that profiled New Zealand sporting expertise and education.
Twenty teams of German and Danish students aged 11-14 competed in the event, organised by THK Rissen (a Hamburg-based sports club) and Hausch & Partner, one of Germany’s largest student exchange agencies sending students to New Zealand.
To support the event, ENZ and 30 New Zealand schools provided promotional material and prizes such as hockey bags, shirts and fluffy Kiwis all the way from New Zealand. Rupert Holborow, New Zealand Ambassador in Germany, handed the trophies to the winners at the award ceremony.
Olga Elli said the tournament promoted student exchanges to New Zealand to around 300 high school students and has no doubt sparked an interest in many of them.
“This kind of partnership between the agency, New Zealand schools and ENZ is a great example of working together to highlight the New Zealand school system, where students also get to enjoy the lifestyle and sports outside the classroom.”
Lifeswap screens at German universities
Following its premiere in April, the ENZ-commissioned episode of Lifeswap has reached a broad audience of students after screening in nearly 90 university cinemas around Germany.
Olga said the university screenings have been well received and are a great opportunity to connect with students, particularly those open to study abroad options.
She joined Lifeswap creators Steffen Kreft and William Connor at a screening at the Technische Universität in Berlin.
“The episode was a great talking point – we could share our experience of making the episode and also give information about New Zealand as a study destination.
“Steffen was an international student himself, so can authentically talk to students about his experience at Massey studying animation and filmmaking.
“The episode got a huge applause and the students liked the jokes and blend of German and Kiwi humour.”
Lifeswap is an animated series that follows the lives of Jörg (a German) and Duncan (a Kiwi) and the cultural misunderstandings that crop up as they live and study in each other’s country.
The episode features a cameo from Prime Minister Jacinda Ardern who voiced a line of dialogue. It premiered in April during Ms Ardern’s visit to Berlin.
ENZ workshops in September
Workshop 1: Students’ view from their window travelling along the digital freeway
Technology is changing the way education providers engage with potential students. Placing you in the driver’s seat on the digital freeway, you will experience first-hand what international students see as they race toward their destination. As with any road trip, there are detours, attractions and temptations that can change the direction.
This workshop will use a segmentation model to identify what tools are available and what skills are required, and give examples of how education providers, at various stages of digital maturity, can leverage them for success.
Target audience: Participants involved in international strategy, marketing, recruitment and admissions.
Outcomes:
- Identify how your organisation is segmented and what tools are appropriate
- Gain exposure to example initiatives that best-practice providers have used to improve their student recruitment efficiency
- Connect with other practitioners about their experiences and identify opportunities for further exploration.
Workshop 2: Beyond the great firewall: social media in China
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through.
This workshop will empower participants to get beyond the great firewall and embrace digital and social media platforms in China. It will showcase best practice case studies and how best to engage prospective students.
Target audience: Marketing and recruitment professionals and student services staff. It is best suited to those who already have some knowledge of Chinese social media.
Outcomes:
- Learn how to incorporate Chinese social media into your wider recruitment strategy
- Gain an understanding of the financial input required
- Learn how to integrate your campaigns with agents.
These workshops will be available in:
Christchurch – 11 September 2018
Venue: ChristchurchNZ, Level 3, 101 Cashel Street
Wellington – 12 September 2018
Venue: ENZ, Level 5 Lambton House, 160 Lambton Quay
Auckland – 13 September 2018
Venue: ATEED, Level 8, 139 Quay St, Auckland

Workshop 1 will run in the mornings from 9am-12:30pm, followed by Workshop 2 from 1:30pm- 5:00pm.
The registration fee for a single workshop is $375, or you can register for both workshops for $500.

These workshops follow a series of well-reviewed workshops delivered by HECG across New Zealand earlier this year.
Feedback from previous HECG workshops:
"This is the most useful workshop I have attended in a long time. I will be able to take back a lot of ideas that can be applied at my institution. Very keen to delve deeper into some of the topics further. Great presenters!"
Register now by clicking here.
If you have any questions, please contact alan.johnston@enz.govt.nz
Changes to English language testing
NZQA has published the result of its consultation on proposed changes to its Rules, including the removal of Rule 18.6. Institutions will no longer be able to provide internal English language proficiency assessments.
The change aims to ensure prospective students at TEOs have evidence of English language proficiency for enrolment. They must use one of the eight globally recognised international tests specified in Rule 18, such as IELTS and the Pearson Test of English.
This is one of nine changes that will come into effect on 22 August 2018. A transition period for institutions that currently provide such assessments is allowed until 31 December 2018, if an exemption notice is applied for.
As a result of the consultation feedback, NZQA and ENZ also identified an opportunity for New Zealand to develop its own standardised English language proficiency test.
ENZ Chief Executive Grant McPherson says ENZ is now exploring how such a test could work.
“We are having preliminary discussions to explore the feasibility of the industry developing a New Zealand-based language test which providers could choose to use.”
For more information on the NZQA Rule changes please click here.
Education providers should review their policies against the new Rules relevant to them, to ensure compliance for when they come into effect.
NZQA approves micro-credentials
NZQA has announced the implementation of micro-credentials as part of New Zealand’s regulated education and training system.
Content: Micro-credentials, also known as badges, nano-credentials and nano-degrees, are stand-alone products that enable learners to access specific knowledge and skills in a cost-effective and time-efficient way. At 5 to 40 credits, they are smaller than qualifications.
NZQA is currently reviewing the New Zealand Qualifications Framework. One aim of the review is to enable the framework to allow for the recognition of other types of learning, like micro-credentials. This will ensure the new framework reflects the evolving nature of work, globalisation and the impact of digital technologies.
The move reflects the disruption we’re seeing in education delivery and potential for further online delivery.
While many jobs will always require full qualifications, there is a growing number of cases where micro-credentials might be more appropriate, as people require new up-to-date skills to keep pace with the changing workforce.
A micro-credentials system allows learners to ‘future-proof’ themselves by accessing a wide range of education and training options.
In August 2017, NZQA undertook a micro-credential pilot project with a range of organisations, which revealed a high degree of interest in the concept from a range of individuals and organisations in New Zealand.
For more information, please visit the NZQA website.
International Education Strategy 2018 - 30 launched
“The New Zealand Government sees a strong future for international education in New Zealand,” said Mr Hipkins.
“My vision, is for international education to contribute to a strong, sustainable, high-quality education system with a vibrant international focus, and globally connected students, workers and education providers.”
The International Education Strategy was developed by Government in consultation with international education stakeholders including education providers, international and domestic students, peak bodies and community groups.
“The new Strategy marks a shift in emphasis from the 2011 Leadership Statement,” said Mr Hipkins.
“In line with this Government’s commitment to measure success and wellbeing more broadly, you will see a stronger focus on social and cultural outcomes for New Zealand alongside the economic benefits.”
The International Education Strategy sets out three goals and key actions for government agencies to give effect to the Strategy, as well as measures and indicators for success.
ENZ General Manager Stakeholders and Communications, John Goulter, and Ministry of Education Senior Manager International Education Policy, Kate West, shared more detail about the Strategy as part of a Government update later in the day.
“The Strategy goals include achieving sustainable growth and delivering an excellent education and student experience,” said John.
“Developing global citizens – people who can study, work and live across cultural and national boundaries – is also a priority. This relates to students visiting New Zealand but also domestic students benefiting from an international component to their education, onshore or offshore.”
The International Education Strategy launch followed the announcement of new post-study work rights for international students, by Minister of Immigration Hon Iain Lees-Galloway, on Wednesday.
Designed to support the vision of the new strategy, the changes reflect a focus on high-quality education, and a clear pathway to residency for those with the skills and qualifications needed in New Zealand.
The International Education Strategy 2018-2030 is available on this link.
Watch what delegates at NZIEC had to say about the new International Education Strategy 2018-2030 below.