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  • Opportunity for New Zealand and German academics to collaborate

    The third funding round for the Programmes for Project-Related Personal Exchange (PPP) programme is open now. The programme supports early-career academics from New Zealand higher education institutions to travel to Germany and engage in research projects 

    The PPP programme was established in 2021, when ENZ and the German Academic Exchange Service (DAAD) signed a Memorandum of Understanding 

    Amy Rutherford, Regional Director Americas, the Middle East and Europe said the programme aims to strengthen academic relations between New Zealand and German institutions and to promote cooperative and complementary research activities. 

    “It enables young academics to not only further their careers, but also expand New Zealand’s international research links” she said.  

    The programme aims to fund group exchanges involving two to four researchers per country and covers all subject areas. It invites researchers to think of a project that would particularly benefit from working with German academic counterparts.  

    University of Otago Professor Chris Button is a recipient of PPP funding from the 2023 round and is working with Dr Robert Rein from the German Sport University in Cologne. 

    They are undertaking research that aims to provide evidence-based advice on how to promote water safety and prevent drowning.  

    Chris and his counterpart identified that drowning is a major cause of accidental deaths worldwide and is noted as one of the key challenges in the United Nation’s commitment to achieve global, economic, social and environmentally sustainable development.  

    The pair have observed a gap in academic literature about the potential benefits of floating, versus treading water or swimming when someone is in trouble in the water. They have collected a series of samples from 200 participants in New Zealand and will publish their findings soon. 

    Chris said he’s grateful that the PPP programme has helped him reinvigorate a long-standing collaboration with Robert.  

    I encourage others to take the opportunities this programme offers to connect New Zealand and German academics” he added.  

    Applications for the 2024 funding round close on 28 June 2024, click here to find out more and apply.  

  • From the Acting Chief Executive: Cold temperatures, warm hearts

    Tēnā koutou katoa 

    As a recent “polar blast” bought frost and icy conditions across New Zealand, my thoughts turned to the international students who arrived here in the warmth of summer. Living a long way from home in a different country is challenging enough without being subjected to freezing conditions. The good news is that all our research and everything we hear from our international students is that the welcome and manaakitanga they receive is universally warm. 

    In our Student Experience survey of 4,755 international students from the end of last year, more than 70 nationalities, 84 percent rated their overall experience positively, while another 83 percent said they would recommend New Zealand as a study destination.  

    Last Wednesday, along with our Chair, Tracey Bridges, we appeared before the Education and Workforce Select Committee comprising nine Members of Parliament. This happens every year. As a government agency it is part of reporting to Parliament. I am extremely heartened by the level of interest all the committee members had in international education. It is good to know the sector has advocates within Parliament. 

    Tracey has recently returned from Singapore, Thailand, and the Philippines as a member of the business delegation supporting Prime Minister, Rt Hon Christopher Luxon. Education was a big part of the Prime Minister’s itinerary, and it was great to have Tracey in the delegation. Throughout the entire trip we took every opportunity to emphasise the benefits of international education to the Prime Minister. A good example was in Thailand where ENZ hosted a series of engagements, including the New Zealand Alumni Networking Event. At this event the Prime Minister met 25 accomplished New Zealand alumni, who have made substantial contributions to the bilateral relationship between New Zealand and Thailand. You can read more about the visit in our E-News article here.  

    New Zealanders going offshore for an experience is an important part of international education and ENZ’s work. It is pleasing then to see 60 applications for the group round of the Prime Minister’s Scholarship for Asia and Latin America that closed 19 April 2024. Of the 60, 22 were for Latin America and 38 for Asia. The applications are being assessed and successful scholarship recipients will be determined in a few weeks’ time.  

    In summary it has been, as it always is, a busy and productive month across international education. May will be no different. 

     

    Waiho kia pātai ana, he kaha ui te kaha 

    Let the questioning continue; the ability of the person is in asking questions. 

     

    Keep warm everyone. 

     

    Dr Linda Sissons
    Acting Chief Executive

     

  • New Zealand education on the world stage at NAFSA 2024

    More than 8,500 international education professionals descended on New Orleans to take part in the 76th annual NAFSA Association of International Educators (NAFSA) conference from 28 to 31 May. Due to its scale, the conference is an important strategic platform for New Zealand in raising brand awareness for our international education offerings. 

    This year, the New Zealand Pavilion featured imagery from ENZ’s new brand campaign Learn New Every Day. The pavilion provided an eye-catching focal point to showcase the New Zealand education brand, our education products and services and proved a friendly meeting point for the hundreds of meetings and engagements held over the course of the week.  

    With an audience of thousands of international education professionals in one place, the University of Otago harnessed the opportunity to launch its new brand. Jason Cushen, Director – International from Otago said that NAFSA was the perfect place to launch amongst our global partners and friends, the university’s new tohu (symbol) and Te Reo Māori name, Ōtākou Whakaihu Waka, a metaphor meaning A Place of Many Firsts. 

    ENZ’s NAFSA team at the celebration of the international launch of the University of Otago’s new brand and Te Reo Māori name – Ōtākou Whakaihu Waka. From left to right: Natalie Lulia, Associate Director of Engagement North America, DuBois Jennings, Director of Engagement North America, Amy Rutherford, Regional Director for Americas, Middle East and Europe, Ben Burrowes (Regional Director for Asia, excluding China and Acting General Manager International), and Janine Huxford, Manager, Global Events and Education Agents.

    To open New Zealand’s participation at the event, ENZ and all eight universities co-hosted a networking event ‘The New Zealand Experience. Welcome remarks were shared by Amy Rutherford, ENZ’s Regional Director for Americas, Middle East, and Europe and Counsellor (Education) with Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, as MC for the evening. 

    Amy said that the networking event was an opportunity to celebrate reciprocal partnerships, which form the cornerstone of the New Zealand International Education Strategy.  

    Key partners and stakeholders from around the globe were invited to connect with our New Zealand education representatives at the networking function. It also gave us the opportunity to showcase and celebrate New Zealand’s international education with old friends and new and set the tone for a busy and positive week of more networking, meetings, and valuable engagements. 

    This entire week is incredibly important for amplifying our visibility and credibility as a small but high-value education host country on the world stage. Having a presence here means we can meet face-to-face and build sustainable relationships with a wide range of players in our sector on a scale that, due to our location in the world, we do not get to do every day,” added Amy. 

    ENZ’s Regional Director AMEE, Amy Rutherford, with Carlos Enrique Vecino Arenas - Director for International Affairs, Universidad Industrial de Santander and Giovanni Anzola, Director International Relations, Universidad Externado during a meeting with Colombia Challenge your Knowledge at the New Zealand Pavilion. Amy is holding poi which were given as gifts to partners.  

    ENZ also took part in a panel talk called ‘What is indigenous-led internationalisation’? The panel explored how indigenous and non-Western knowledge and worldviews are essential for intercultural learning through the experiences and work of Māori education experts. The panel provided examples of how indigenous ways of knowing and being can enhance intercultural learning and what Indigenous-led internationalisation looks like in practice.  

    Moderated by DuBois Jennings, ENZ’s Director of Engagement North America, the panel of experts included Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, Paulette Tamati-Elliffe, Manager at Te Rūnanga o Ngāi Tahu, and Natalie Lulia, ENZ’s Associate Director of Engagement. The session was very well attended with the NAFSA Board Chair LaNitra Berger commenting that the session was incredibly informative and well done.   

    ENZ’s Associate Director of Engagement, Natalie Lulia participating in a panel talk called ‘What is indigenous-led internationalisation?’ at NAFSA 2024.

    Natalie said that it was a wonderful opportunity to be invited to showcase the important work that Aotearoa New Zealand is doing within our indigenous internationalisation ecosystem and our unique approaches to international education. 

    “It is not often you get to hear the perspectives of expert voices from iwi, university, and government agencies who are the driving forces behind this work, let alone on an international platform such as NAFSA. 

    “We are seen as a world leader in this area, which is why the session proved so popular and people were having to sit on the floor! I am looking forward to continuing this discussion next week at the British Columbia International Education Week Conference in Vancouver where I have been invited to speak on this topic, alongside the CE for Te Whare Wānanga o Awanuiārangi, Professor Wiremu Doherty,” added Natalie 

    Following the success of New Zealand’s participation at NAFSA 2024 it will be ENZ’s turn to host our friends from NAFSA in a few weeks. We will be welcoming Dr Fanta Aw, CEO and Executive Director of NAFSA, and LaNitra Berger, NAFSA President and Chair of Board of Directors, to New Zealand when they will attend the NZIEC KI TUA conference from 6 to 8 August in Te Whanganui-a-Tara Wellington.  

     

  • From the CE: Board announces new ENZ CE

    Tēnā koutou katoa 

    Our Board yesterday announced the appointment of Amanda Malu (Ngāi Tahu) as our new Chief Executive. Amanda is currently Deputy Chief Executive Service Delivery at ACC, and formerly Chief Executive at Whānau Āwhina Plunket, leading that organisation through extensive change over six years in the role. She previously held senior marketing and communication roles including at the Tertiary Education Commission, and earlier in her career worked in marketing and international student recruitment in the polytechnic sector. Amanda will take up the role in September. Until then, I will continue as Acting Chief Executive.  

    This is excellent news. I am sure you will all join me in giving Amanda a very warm welcome to Education New Zealand Manapou ki te Ao and our international education community. 

    Amanda Malu has been appointed ENZ's new Chief Executive by ENZ's Board.

    To the visit of Premier Li. Last Friday I had the privilege of attending three events held as part of Premier Li’s visit to New Zealand. Significantly, Premier Li was accompanied by Minister of Education Huai Jinpeng who led a delegation of Chinese university senior leaders and senior education officials. This is Minister Huai’s second visit to New Zealand within 12 months following his engaging contribution to NZIEC Ki Tua 2023. This is a very special recognition of the close education ties between New Zealand and China. 

    ENZ's Acting Chief Executive Dr Linda Sissons greets Minister Huai with Minister Penny Simmonds and ENZ Regional Director & Counsellor, Greater China (Education), Michael Zhang, prior to the Education Forum (held at the Pullman Hotel, Auckland)

    Our Minister for Tertiary Education and Skills, Penny Simmonds and Minister Huai co-chaired a “Looking into the Future: High Level Education Forum. The Forum was attended by 11 University Presidents from some of the most prestigious universities in China, and all eight of our university Vice-Chancellors. The Forum discussed themes spanning student and academic mobility, research partnerships, innovation and productivity and digital education. A compelling discussion topped off with the signing of twenty institution-level MOUs. 

    Minister Huai and Minister Simmonds open 'Looking into the Future: New Zealand - China High Level Education Forum

    And towards the end of the Forum, Premier Li, our Prime Minister, the Rt Hon Christopher Luxon, as well as the Minister of Education, Erica Stanford, joined the closing ceremony and took an active part in proceedings. This included the Prime Minister presenting the latest Prime Minister’s Scholarships to a group from Canterbury University heading to China and announcing the 2024 recipients of the New Zealand-China Tripartite Research Partnership Fund. Premier Li also announced allocations of scholarships for New Zealand Chinese Language teachers, summer camp places for New Zealand students and donations of Chinese language textbooks. 

     

    Prime Minister Rt Hon Christopher Luxon with Maia Hosking of the University of Auckland who will begin her programme in China under the Prime Minister's Scholarship for Asia.

    Premier Li (centre left) presents list of announcements to Prime Minister Rt Hon Christopher Luxon (centre right) on stage with six New Zealand students who received Chinese Language books

    To close the day, we accompanied our Minister, our Chinese and New Zealand university colleagues, and NZ Inc representatives to the Gala dinner where Prime Minister Luxon called out education among the other vital ties between China and New Zealand.  

    These special events proved a unique opportunity to showcase our high-quality education offering to China while demonstrating our commitment to enhancing student mobility and future education and research collaboration. It was fantastic. We can all be very proud of education’s contribution to this important relationship. 

    Ngā mihi nui,   

     

    Dr Linda Sissons 

    Acting Chief Executive 

    Education New Zealand Manapou ki te Ao 

     

  • Indigenous internationalisation a hot topic across North America

    The topic of Indigenous Internationalisation has been proving a popular one at international education events across North America recently. Education New Zealand Manapou ki te Ao (ENZ) Associate Director of Engagement, Natalie Lulia, was asked to share her thoughts alongside experts in panel discussions in both the United States and Canada in May and June. The invitations offered a good opportunity to showcase the important work that Aotearoa New Zealand is doing in indigenous-to-indigenous engagement and internationalisation and our unique approaches to international education. 

    It was at the 76th annual NAFSA Association of International Educators conference in New Orleans that Natalie was first invited to take part in a panel talk on the subject “What is indigenous-led internationalisation?”. Natalie was joined on the panel by Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, and Paulette Tamati-Elliffe, Manager at Te Rūnanga o Ngāi Tahu.  

    The panel explored how indigenous and non-Western knowledge and worldviews are essential for intercultural learning through the experiences and work of Māori education experts. The panel provided examples of how indigenous ways of knowing and being can enhance intercultural learning and what Indigenous-led internationalisation looks like in practice. 

    The panel was moderated by DuBois Jennings, ENZ’s Director of Engagement North America, who noted that the session was extremely well attended.  

    “It was very inspiring listening to our panel of experts share their thoughts with a very attentive audience. It was so popular that people were standing at the back, which is indicative of how the global international education community values our expertise in this area,” said DuBois. 

    A te ao Māori approach to education was then the feature of Chief Executive for Te Whare Wānanga o Awanuiārangi, Professor Wiremu Doherty, who delivered a powerful keynote address at the British Columbia International Education Week Conference in Vancouver in June. Natalie joined Professor Doherty in a panel presentation on: ‘Talking Circle: Exploring the intersection between Internationalization, Indigenization, Decolonization and what it means to be Indigenous Serving. Also on the panel were Sarah Child and Kelly Shopland from North Island College in British Columbia, Canada who had recently returned from visiting Aotearoa New Zealand with a group of indigenous Canadian students in May.  

    ENZ’s Natalie Lulia participating in the panel discussion on ‘T Talking Circle: Exploring the intersection between Internationalization, Indigenization, Decolonization and what it means to be Indigenous Serving’ at the British Columbia International Education Week Conference in Vancouver in June.

    Professor Wiremu Doherty, CE of Te Whare Wānanga o Awanuiārangi, delivers his keynote address on Māori education at the British Columbia International Education Week Conference in Vancouver in June.

    Natalie said that it was an honour to have been invited to speak at both events, alongside experts who are the driving forces behind this work within iwi, universities, and government agencies in Aotearoa New Zealand 

    International educators around the world are showing increasing interest in the unique approach we take to international education here in Aotearoa New Zealand. We are seen as a country that is leading the way in indigenous-to-indigenous engagement and internationalisation.  

    These opportunities are not just a chance to share our experiences, but importantly an opportunity to learn from each other. We can learn from indigenous educators, thought leaders and communities here too - this is important in building reciprocal and meaningful partnerships,” said Natalie. 

    Natalie added that “This is a key area that Aotearoa New Zealand can leverage to support student mobility, research collaboration and partnerships with institutions around the globe. ENZ will continue to  work with our education partners, Māori and indigenous communities and use these platforms to share our expertise and ultimately grow indigenous international education for our country”.  

    Upcoming platforms to continue showcasing Aotearoa New Zealand’s approach to indigenous internationalisation will take place at the next Global Inclusion 2024 Annual Conference in Washington DC on 29 October to 1 November.  Then in March 2025, the ENZ North America team will be leading a one-day symposium highlighting indigenous international education at the Forum on Education Abroad conference in Toronto, Canada.  

    If anyone is interested in connecting with the ENZ team in North America to have a chat about this topic or receive further information, please email northamerica@enz.govt.nz.    

  • New Zealand PTEs elevate profiles with inaugural Philippines Roadshow

    The roadshow, the first of its kind to be held in the Philippines, took place from 10 to 16 June, featuring nine PTEs: ACMI New Zealand, academyEX, Auckland Institute of Studies (AIS), Auckland Pilot Training Group, ICA New Zealand, IPU New Zealand, Kalandra Education Group, UP Education, and New Zealand Skills & Education GroupGolden Summit was tasked with delivering the events in Manila, Bacolod, and Cebu.  

    The roadshow included an agent seminar and agent-led fairs. During the agent seminar in Manila, PTEs presented their offerings to an engaged audience of 37 Filipino education agents, who showed strong interest in the PTE programmes. The roadshow then continued with agent-led fairs in Bacolod and Cebu, drawing 370 and 150 visitors, respectively. 

    Standing room only at the agent-led fair in Bacalod.

     

    ENZ’s Market Manager, Chor Pramoolpol, led the roadshow and commented that the agent seminar facilitated in-person interactions between PTEs and education agents interested in promoting New Zealand PTEs in the Philippines,  

    The agent-led fairs provided prospective Filipino students and their families the opportunity to gather reliable information about studying at New Zealand PTEs by directly communicating with PTE representatives.  

    In the recently released full year 2023 enrolment data, the Philippines comes in as the 8th largest partner country for New Zealand and saw a 131% increase in students enrolling with New Zealand education institutions from 2022 enrolments (1,933 vs 835 students). 51% of these total enrolments were for the PTE subsector which shows just how popular they are amongst Filipino students. Our roadshow was therefore very timely to capitalise on the interest from this market,” added Chortip.   

    Filipino education agents in Cebu hearing about the creative learning spaces that PTEs in New Zealand provide their students.

    Ann Gooco, Senior Marketing Manager at International College of Auckland (ICA) said that she thoroughly enjoyed presenting ICA’s programmes and offerings to education agents in Makati City and to the many students in Bacolod and Cebu.  

    “I found the experience incredibly rewarding. These gatherings allowed me to bond with the education agents and other PTE representatives, adding to the overall positive experience,” added Ann.  

    Anyone interested in receiving information about the student market in the Philippines can email our Market Manager for the Philippines, Chortip Pramoolpol – chortip.pramoolpol@enz.govt.nz 

  • StudySpy becomes SwNZ.govt.nz data inventory provider

    In August, Education New Zealand Manapou ki te Ao (ENZ) will be switching to StudySpy as its data inventory provider for the Study with New Zealand (SwNZ) website. This switch is required as the current data inventory provider has told us that it will no longer be providing this service.  

    Switching to StudySpy will bring several benefits including a more user-friendly admin portal and a more responsive support system as StudySpy is New Zealand based and in the same time zone.  Importantly, there will be no change to the enquiry process. 

    This change will have an effect on those education providers who currently have a profile on the SwNZ website, such as provider, course and scholarship information. These providers have been notified of the upcoming changes and further information, including next steps and a user guide, will be sent in early August.  

    If any education providers have any questions about this transition, or if you are a provider with a SwNZ profile and have not yet received any information regarding this, please contact Global Marketing Automation and Database Specialist, Isla Ye – isla.ye@enz.govt.nz.

  • SIEBA Launches New Agency Registration Service

    SIEBA has launched its new Agency Registration Service to better support education agencies and meet the evolving needs of New Zealand schools. For an annual fee of NZD $150 plus GST, registered education agencies will gain access to services that strengthen their connections with schools and enhance their operations. 

    Benefits include: 

    • Reference Checking: Agencies listed on the SIEBA website will have undergone initial reference checks, helping schools feel confident that they align with the Education (Pastoral Care of Tertiary and International Learners) Code of Practice 2021 standards. 

    • Student Placement Service: Agencies can create student listings for individual and group placements, connecting directly with member schools. 

    • Tailored Resources, Webinars, and Professional Development: Agencies will have access to resources and learning opportunities to help them succeed. 

    • Networking Opportunities: Agencies will have the opportunity to expand connections with SIEBA member schools through events such as Onshore Marketing Forums. 

    John van der Zwan, Executive Director for SIEBA, acknowledged the importance of education agents to their members and this service would provide more support and connections for them.  

    "We have hundreds of members, including lots of smaller schools, who will particularly benefit from building closer relationships with agents", said John 

    For more information on the Agency Registration Service, visit www.sieba.nz or email agents@sieba.nz. 

  • ENZ seeks Expressions of Interest to grow the Thai schools’ sector

    In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).

    The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools. 

    Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.

    Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc. 

    ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid. 

    “With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand. 

    “Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.  

    “This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben. 

    If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative.  Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.

  • NZ EdTech breaks into Middle East market with ‘Play Code Learn’ teaching solution

    ByteEd is a New Zealand EdTech company with a mission to empower future generations to become creators of technology rather than just users. The company started out in 2018 by teaching industry-standard programming to high school and university students to create virtual reality worlds. However, a need to start reaching a younger audience was identified due to a lack of foundational concepts.  

    This led Founder and CE, Peter Dong and his team, to develop a comprehensive solution for students in their early years, using ‘Play Code Learn’ hands on kits combined with augmented reality and artificial intelligence to address this gap.  

    It is this solution that has been adopted as a core resource by Higher Colleges of Technology (HCT) in the United Arab Emirates for its new Computational Thinking course. All Emirati graduates from their six colleges will learn computational thinking and then using the Play Code Learn resource will teach this in schools where they will become teachers.  

    Training with the Play Code Learn kits

    Dr Robert Miles and Haya Al Nuaimi undertaking training on the Play Code Learn kits at HCT Ras Al Khaimah

    Peter says that getting to this point has been the culmination of several years of hard work and relationship building, with patience and persistence being key to their success  

    “We went into this process knowing that it would take time. We started with a real understanding of our customers’ needs and in particular those of HCT. HCT is a large organisation and we needed to build relationships with multiple key decision makers.  

    “We are so excited to have made this breakthrough into the UAE and hope it paves the way for more New Zealand EdTechs to do the same;” said Peter 

    As more educators at HCT in the UAE use our solution and collaborate with ByTeEd, then we’ll be building New Zealand’s reputation for our country’s capability in developing innovative and valuable EdTech solutions, he added.  

    Using augmented reality tool to program

    A student using augmented reality to program while the physical learning kit can be seen in the background.

    The opportunity to work with HCT all came about from an introduction that was facilitated by Education New Zealand Manapou ki te Ao (ENZ) at the New Zealand Pavilion at the Dubai World Expo in early 2022. Several New Zealand EdTech companies were invited to be part alongside other New Zealand education providers.  

    Dr Angela Fitzgerald, Executive Dean – Faculty of Education at HCT commented that the work that her Faculty was doing with ByteEd is powerful.  

    “Their approach empowers teacher educators through lived experiences of computational thinking to prepare future teachers in equally dynamic ways to equip young children with these very skills and knowledge. This will be necessary as they navigate their future worlds,” said Dr Fitzgerald.  

     

    Hands-on learning

    Lecturer Jennifer Filinuk and Senior Lecturer Savita Parashar are using the hands-on learning tools to learn computational thinking before combining it with augmented reality.

     

    When asked what advice ByteEd would give to a fellow EdTech looking to expand their business overseas, and specifically into the Gulf Cooperation Council countries, Peter had some nuggets of advice.  

    He said that taking the first step to explore the market and gauge interest from target customers is key to gaining that initial understanding of the potential, as is gaining a clear understanding of the problem that you’re aiming to solve for this market. 

    “Show that you’re not just another visitor and be prepared to make multiple visits and build relationships.  

    There are many opportunities in the Gulf region for New Zealand EdTech companies, with more funding available here due to a strong focus on education. The region is also one of few where the younger population is growing,” said Peter. 

    There is also significant competition in this region however, so make sure to research potential competitors and consider how to position your company and product effectively, he concluded.  

    For more information 

    ENZ, alongside EdTechNZ, recently hosted a Middle East EdTEch market deep dive with a presentation delivered by Nick Sheppard, Trade and Commercial Advisor from New Zealand Trade and Enterprise based in Dubai. Joining him in the session were the Founders of New Zealand EdTech’s ByteEd, Komodo Wellbeing and EDconnect. You can watch a recording of the presentation here with the slides available here 

    If you have further questions about the support that ENZ can provide New Zealand EdTechs overseas, please contact ENZ’s Business Development Manager, Alana Pellow – alana.pellow@enz.govt.nz. 

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