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- UCIC 5
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Supporting PTEs to grow internationally
The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).
Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May.
“This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.
The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.
During her presentation, Sharon-May highlighted four key points:
- Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000).
- ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents.
- ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions.
- Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students.
Sharon-May ended by confirming ENZ’s commitment to the subsector.
“We are committed to providing ongoing support for PTE providers through research, resource and capability building. We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May.
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Strong interest in Aotearoa New Zealand from Latin America
Students ranked New Zealand second highest as a destination of interest for a future international education programme. The top factors influencing their decisions post-COVID-19 were visa processing, accommodation costs and the academic quality of the institution.
The top decision-making factors for agents were course costs, border settings and airfare costs.
New Zealand ranked highly for competence in managing the pandemic and health control, but it ranked fourth for agents on adequate infrastructure for the reception of international students in the near future. Both agents and students said face-to-face was the preferred mode of study.
Education New Zealand Manapou ki te Ao sponsored the survey run by the Brazilian Education and Language Travel Association (BELTA) across Latin America, to measure the impact of the COVID-19 pandemic on the international education sector.
ENZ’s Latin America team shared the BELTA Latin America 2021 survey results with around 50 industry representatives and agents at a virtual forum in December 2021.
The event also celebrated ENZ’s Recognised Agencies (ENZRA) for their contribution to maintaining the visibility of New Zealand’s education brand during the pandemic.
You can view the webinar and related materials on Intellilab here.
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The countdown to NZIEC 2019 is on
In just a matter of days, the doors to the 28th annual New Zealand International Education Conference and Expo (NZIEC) will open.
At this year’s event, we will be joined by a wide range of partners.
ENZ is pleased to announce that Southern Cross Travel Insurance and Vodafone New Zealand/OKNZ are continuing their support of NZIEC. They are our Premium Partners for 2019.
Southern Cross will be showcase its award-winning travel insurance. Every year, it provides travel insurance to over 30,000 international students and their family members, as well as students moving into the local workforce.
Vodafone helps keep students connected from the moment they land in New Zealand with great offers on international calling and bonus data. It works closely with OKNZ to offer a greeting and translation service.
Other partners joining us at conference are:
- IDP Education, who will showcase IDP Connect, its client services division alongside the IELTS, its world-leading English language test.
- FairWay Resolution Limited: FairWay administers iStudent Complaints, an independent resolution scheme for students.
- QS Intelligence Unit: QS partners with higher education providers to help them understand and enhance their performace through unmatched intelligence tools.
“We are grateful for the support of our Premium Partners and Partners at our industry’s annual hui,” says ENZ Chief Executive Grant McPherson.
“We encourage conference delegates to connect with them in the Expo Hall during conference.”
Be sure to book your accommodation and confirm your registration today at www.nziec.co.nz
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- Education New Zealand administered scholarships
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A word from the Minister
It has been, and continues to be, an extremely challenging time for many of New Zealand’s universities, schools, polytechnics and institutes of technology, as well as private providers and English language schools with our border closed.
But I think we are starting to see the light at the end of the tunnel. I anticipate we will have a further 12-18 months of disruption before we see a future where much of that will start to fade. The recent news of promising vaccines against COVID-19 is very encouraging. It’s difficult to share an exact timeline with you all as we need to consider vaccination around the rest of the world and international supply chains.
Over the next 12 months, I expect to see a series of progressive changes. That could look like a risk tolerance map of the world for countries that we have safe travel zones with, or for countries we have lower isolation requirements for when they arrive, for example.
While we are looking to move as quickly as possible on the border, it is very unlikely that there will be one magic day where we cut a ribbon at the airport and all travellers will be welcomed in.
We have made a start and granted an exemption for a cohort of 250 postgraduate (largely PhD) students to enter New Zealand from early next year to continue their study. And we’ll consider further cohorts in the future, based on capacity.
This government will continue to support the sector through our Recovery Plan for international education.
The recent New Zealand Global Pathways initiative that New Zealand universities, ENZ and NCUK have entered into is a very welcome development. It’s the first time that ENZ and all the universities have been involved in such a partnership. It’s encouraging and it’s the sort of innovation that we are looking for during this period of difficulty.
International education has been good for New Zealand – not just economically, but culturally and socially too. I look forward to waving the flag for New Zealand internationally and at home too. New Zealand has such an incredible, high-value education to offer to the rest of the world.
Meri Kirihimete,
Chris Hipkins
Minister of Education
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Around the world in five
GERMANY
Why Germany educates international students for free
In Germany, international student numbers have risen about 30 percent since 2012. In most countries, this would mean lots of extra cash from hefty tuition fees but, in Germany, students famously learn for free, regardless of where they come from. With international students making up nearly one in 10 students, why does the country choose to pass up tuition from other countries’ young people?
UK
UK aims to double number of students going abroad by 2020
Universities UK International has updated its strategy to boost outward mobility, which includes doubling the number of students who go abroad during their degree to 13.2% of total enrolments by 2020. In 2014/15, 6.6% of full-time, first degree, undergraduate, UK-domiciled students undertook an international placement. The strategy outlines six objectives to achieve the goal, such as building capacity to facilitate outward mobility, sharing best practice, and providing a collective voice for the sector.
GLOBAL
IIE’s tips to welcome international students
IIE’s team of experts has pulled together 11 actions to make international students feel welcome. These include using your institution’s social media to share specific messages about your campus; enlisting international students and alumni as ambassadors to reach out to newly admitted students; sending periodic updates about issues of concern such as safety and visas; highlighting student associations and re-examining your print and online materials to make sure they represent the diversity and welcoming nature of your campus.
VIET NAM
Vocational training drains State budget
For many years, thousands of billion đồng have been invested in many vocational secondary schools or technical high schools nationwide. However, many remain idle due to poor student enrolment. Đào Ngọc Dung, Minister of Labour, Invalids and Social Affairs, admitted that a key reason for the situation is poor planning, saying schools have been built without conducting a survey of the market demand, and failing to meet the actual needs of the country.
INDIA
IIT heads are worried about the quality of India’s engineers
A number of directors from Indian Institutes of Technology (IIT) are concerned over the employability of the millions of engineers in the country. The rapid growth of India’s IT industry in the 1990s and 2000s saw thousands of low-quality engineering colleges pop up as an alternative to the IITs, which are notoriously hard to get into. However, without proper training or access to the right curricula, only a quarter of India’s engineers are employable. Experts say what’s needed is education with a more practical and relevant approach to learning.
- Pillans Orientation
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