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  • Strong interest in Aotearoa New Zealand from Latin America

    Students ranked New Zealand second highest as a destination of interest for a future international education programme.  The top factors influencing their decisions post-COVID-19 were visa processing, accommodation costs and the academic quality of the institution.

    The top decision-making factors for agents were course costs, border settings and airfare costs. 

    New Zealand ranked highly for competence in managing the pandemic and health control, but it ranked fourth for agents on adequate infrastructure for the reception of international students in the near future.  Both agents and students said face-to-face was the preferred mode of study. 

    Education New Zealand Manapou ki te Ao sponsored the survey run by the Brazilian Education and Language Travel Association (BELTA) across Latin America, to measure the impact of the COVID-19 pandemic on the international education sector.

    ENZ’s Latin America team shared the BELTA Latin America 2021 survey results with around 50 industry representatives and agents at a virtual forum in December 2021.

    The event also celebrated ENZ’s Recognised Agencies (ENZRA) for their contribution to maintaining the visibility of New Zealand’s education brand during the pandemic. 

    You can view the webinar and related materials on Intellilab here.

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  • ENZ launches China Savvy

    Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.

    China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources. 

    Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence. 

    ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.

    “We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”

    As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.

    Further enquiries can be directed to Ross.Fisher@enz.govt.nz

    Click here to access China Savvy on Skills Lab. 

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