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Strong team established in South East Asia
It was first time everyone in the South East Asia team had been together in one location and it was a great opportunity for the them to work on the business plan for the coming year.
Three areas of focus were identified during the planning sessions; first, delivering great marketing events (such as those recently held in Indonesia and Malaysia and soon to be held in Thailand and Viet Nam); second, introducing New Zealand institutions to potential partners and facilitating business development. Opportunities currently being explored in this area include early childhood education in Indonesia and Borneo; vocational education in Viet Nam; and English language opportunities in several countries. The third area of focus is leveraging Government connections and relationships.
Also over the two days, the team spent time working out the best way to ‘pitch’ New Zealand as a destination for tertiary education to students at selected schools in all countries of focus. The first task was to identify which Year 8-10 students and parents would consider New Zealand as an education destination, and what types of schools they were at; and then, how the team could most effectively raise awareness of New Zealand education as a study destination among this group. The South East Asia team will be trialling a pitch in selected schools soon, and awareness-raising activities of this sort will become an important part of their job at the conclusion of the fairs.
Many of you will already know some of the team – but perhaps only as a voice over the phone, so the accompanying photo shows, from left to right: Sarah Gauthier, ENZ’s Wellington-based International Market Manager who supports South East Asia; Izak Human, ENZ’s Regional Director – South East Asia; Margaret Low (Malaysia), Yenny Chen (Indonesia); Gewalin (Nan) Lertrasameewong (Thailand), Dinh Duong (Viet Nam) and ENZ General Manager – International, Peter Bull.
Yenny and Dinh are new to the team and next month Dinh will be in New Zealand for the first time. During her stay in New Zealand, from 10–18 October, Dinh is hoping to gain as much understanding of New Zealand education as possible and would very much like to meet education providers and visit schools and other education institutions
If you would like to meet Dinh and show her what New Zealand can offer Vietnamese students, or discuss your plans for market development in Viet Nam, please email Sarah Gauthier: firstname.lastname@example.org. (Note: due to itinerary constraints, we may not be able to honour every request, so please understand if we are unable to visit you – but rest assured that we will do our best!)
Expert advice for schools
The case studies provide expert advice for schools from leading international education practitioners within the school sector.
The case studies highlight key lessons from a primary, an intermediate and five secondary schools, from Auckland to Invercargill. The case studies explore a range of themes, including marketing, staffing models and capability, economics and financing, planning and processes, student experience, homestay and academic support, and overarching principles.
A summary of the key lessons from all the case studies has been compiled into the Top tips for international student programmes.
The case studies are part of the growing range of ENZ products and services for schools. Other support includes the Strategic Roadmap programme, the International Education Growth Fund, school website review service, school reference group and Business Development Managers who can provide advice and support to help you grow your international business. More tools to support schools will be released in the coming months. To keep up with developments, subscribe to our E-news and keep an eye on our web site.
Student Voice 2013 a ‘great opportunity’
Twenty five current and former international students gathered to share their education experiences and to network with other international students.
Activities kicked off with a scavenger hunt where the teams were given a list of clues and tasks to complete at different locations around the city. The scavenger hunt included a creative photo competition to create content for our social media channels. Photos from the scavenger hunt can be found on our Facebook page.
During day two of Student Voice, workshops were held to learn more about the pathways students took to study in New Zealand, their education experiences, and their views on what can be done to improve the student experience.
Participants also fed back on the new, New Zealand Education Story brand, creating their own execution of the brand posters.
ENZ selected three current international students and one alumnus from the Student Voice group to make up the panel members for the Student Voice 2013 session at the New Zealand International Education Conference. The panel members will share their education pathway experiences and the findings from Student Voice 2013.
We are very excited to have such outstanding representatives of New Zealand education joining us.
New penguins arrive in New Zealand
They are the third group of scholarship students sent to New Zealand by the Chilean Government since the "Penguins Without Borders" programme was expanded from 40 to up to 100 students during the Prime Minister's trade mission to Chile last March.
The students, known as penguins due to Chile’s distinctive black and white school uniform, are here to expand their international outlook. The breadth of study options and experiences here are a major drawcard.
Regional Director for Latin America, Lisa Futschek, says 140 Chilean students have experienced New Zealand’s world-class education system through the programme to date. In a new development with this cohort, Education New Zealand (ENZ) negotiated the inclusion of single sex schools and private schools in the programme for the first time.
"Feedback from the students themselves, their families and Chilean officials has been really positive. There will be a new administration in power in Chile in March, and ENZ is working hard to secure New Zealand as a continuing destination for these students."
ENZ's work in Chile has already generated media coverage there about New Zealand education and the penguins programme, including stories in key publications including regional El Mercurio newspapers and national TV stations Canal 13 and CNN Chile.
Business Development Manager Richard Kyle says the wide range of course options for students in New Zealand has engaged both the Chilean students and the media.
"It really is a distinctive strength of our schools that we can meet individual learning needs and interests by offering such a diverse curriculum and extra-curricular activities. It’s one of the first things past penguins talk about and it’s something that’s piqued Chilean media interest when they’re reporting on what these students will see and do."
To watch an interview (in Spanish) with New Zealand Ambassador John Capper about the penguins, go to: www.cnnchile.com/noticia/2014/01/24/escolares-chilenos-estudiaran-un-semestre-en-nueva-zelandia.
eT4e - Ed Tech for Export conference
The conference is organised by Grow Wellington with the support of Education New Zealand.
This year's conference features four international speakers from business and academia - Lee Wilson, CEO of Filament Games in Wisconsin; Dr Erkki Sutinen, head of the edTech Research Group from the University of Eastern Finland; Jennifer Carolan, head of the NewSchools Seed Fund in California; and Hapara founder Jan Zawadzki.
They will be joined by national speakers including Noelene Anderson, Pixelhouse; David Ellis, NZCER; Adrian Sallis, Vital English; David Cameron, LearnKo and Maru Nihoniho, Metia Interactive.
Globally, education technology is one of the fastest growing sectors in education. Growth is being driven by increased student and teacher demand for engaging and effective learning solutions, the need to develop digital skills and digital citizenship in modern economies, and the entry of major technology corporates and investment entities into the business of education. Global expenditure is forecast to reach US$220b by 2017.
“Asia- Pacific is expected to be one of the leading regions for growth of edtech. Education New Zealand is keen to work with those companies with smart content and technology to capitalise on that demand,” says Clive Jones, General Manager of Business Development at Education New Zealand.
Education technology converts traditional education systems into automated virtual learning environments through web-based courses, assessment materials, online tutoring, professional development, and data management systems.
PM’s Scholarships for Asia announced
The Prime Minister’s Scholarships for Asia cover overseas study, research or internships ranging from six week to two years at undergraduate or postgraduate level at top Asian institutions.
At an event to mark the programme’s first year, Prime Minister John Key and Tertiary Education, Skills and Employment Minister Steven Joyce congratulated recipients.
Successful recipients include a student from Otago University, who will study chemistry and pharmacology at the National University of Singapore, and a group from the New Zealand Institute of Fashion Technology who will deepen their design and manufacturing knowledge working on a collaborative project with Indian students at a partner institution in Tamil Nadu.
The inaugural awards were made in December 2013, with many recipients still completing their studies throughout Asia. This next round of scholarships will enable 103 people to study overseas.
Peter Bull, Education New Zealand’s General Manager International, says the scholarship programme was established to give New Zealanders the opportunity to experience what it's like to operate in a different country and culture, and build all important people-to-people networks with our trading partners.
“Listening to returned students talk about their experiences; it’s clear it’s an opportunity that’s had a significant impact on those involved. One recipient got in touch recently to report her experience studying in Hong Kong had an immediate impact – helping her to secure a job with a top law firm who were very interested in her overseas experience.”
“I’m delighted at how quickly people have leaped at this opportunity to develop their international outlook and act as ambassadors for New Zealand education in parts of the world where there’s generally very low awareness about our country, let alone our way of thinking, learning or teaching.”
Mr Bull says the scholarships demonstrate reciprocity in New Zealand’s education relationships, something that’s very important as ENZ works to intensify education recruitment, business development and government relations activity throughout the region.
Applications are open for the next round of the Prime Minister’s Scholarships for Asia and close 28 September 2014. Applications can be made by individuals or groups.
Mr Bull says overall, the quantity and quality of applications greatly exceeded expectations; a fantastic outcome for a programme that’s only just begun.
“I encourage future applications to take the time to prepare high quality applications – the bar is only going to go up.”
New Zealand - the most exciting place to learn a new language
The two agencies have joined forces to attract young Japanese to New Zealand with the offer of up to $300 worth of adventure activities.
Every student who enrols with one of the 22 English Language Schools (who are all part of the English New Zealand group) taking part in the campaign will get to experience some of the best adventures New Zealand has to offer. Activities range from a bungy jump in Queenstown to a jet boat ride on Auckland’s magnificent harbour.
The campaign will run through to June.
Tourism New Zealand’s Chief Executive Kevin Bowler says international students contribute significant tourism dollars to the country by travelling during their study, and hosting their friends and family. “The education market is a significant one, so it makes perfect sense for us to combine our efforts, and leverage the combined strength of the New Zealand brand as both an education and tourism destination, to convert more students to travel and study here.”
Grant McPherson, Chief Executive, Education New Zealand says this campaign is a great example of the education-tourism opportunities which exist in New Zealand.
“Tourism New Zealand’s flagship campaign 100% Pure New Zealand tells the story of this country's unparalleled combination of landscapes, people and activities.
“New Zealand is one of the highest quality English language education destinations in the world but it is our setting which really makes us stand out from the crowd so it makes a lot of sense for the two agencies to join forces on a marketing campaign. I am excited to see the results.”
The campaign challenges Japanese students already thinking about studying in New Zealand to take the next step and convert their general interest into actual enrolment.
Japan is currently New Zealand’s fourth largest source country for international students but there is potential to grow this market further.
The Japanese government has an increased focus on international education and improving English language skills in the lead up to hosting the 2019 Rugby World Cup and the 2020 Summer Olympics. ENZ is looking to capitalise on this opportunity.
Education New Zealand (ENZ), the government agency responsible for marketing international education is working on realising that opportunity.
Growth in EdTech great for NZ exports
“Some of the major trends are now working in our favour,” says Mr Meade, Head of Strategy for Designworks in Wellington. “We are no longer isolated from new markets and increasingly students and consumers prefer to interact remotely, on their terms. This all presents a great opportunity for market growth.”
The national EdTech for Export Conference (eT4e 2014) is on in Wellington on 19 and 20 June. It aims to connect the education sector with tech businesses to ensure New Zealand enjoys growth in this sector – now worth $86 billion globally and forecast to grow to $257 billion by 2017 and is organised by Grow Wellington and Education New Zealand. You can still register for the conference at www.edtechforexport.co.nz
eT4e 2014 will be opened by Hon Steven Joyce, Minister for Tertiary Education, Skills and Employment and feature international speakers including;
Jennifer Carolan, head of NewSchools Venture Fund in California
Jan Zawadzki, founder of Hapara, a company which has already attracted investment from NewSchools from its work in New Zealand
Lee Wilson, the CEO of Wisconsin-based Filament Games
Dr Erkki Sutinen, head of the edTech Research Group at the University of Eastern Finland.
An exciting range of speakers from New Zealand include;
Chris Meade, Head of Strategy for Designworks in Wellington
Dr Sue Watson, the founding CEO of Summit Education Asia Pacific, a division of the Commonwealth Education Trust
Silvia Zuur from Chalkle
Chris Bulman from CustardSquare
Noeline Anderson, director of digital publishing company Pixelhouse
Adrian Sallis from Vital English
Maru Nihoniho from Metia Interactive
Dave Moskovitz from WebFund.
Flying Kiwis in Chile
The students have been living with host families and attending school in Santiago, giving them a great opportunity to immerse themselves in the Chilean culture as well as practice their language skills.
Last Friday the Flying Kiwis visited Escuela Nueva Zelandia, a school named after New Zealand and located in Independicia commune, an underprivileged area in Santiago. They talked to the students about New Zealand, and in return the Chileans taught the group the traditional Chilean dance cueca.
The Flying Kiwis have also visited La Moneda, the presidential palace in Santiago where they had a short meeting with the Vice Minister of Foreign Affairs Edgardo Riveros, who was very pleased to meet them.
The Flying Kiwis programme was developed in response to the successful Chilean government-sponsored Penguins without Borders programme, which sees Chilean students coming to New Zealand to study.
The objectives of the scholarship scheme are to broaden New Zealand students’ cultural awareness, encourage New Zealand schools to build relationships with Chilean schools and to promote our school education to the Chilean market.
New Zealand is the first country to develop such an exchange with Chile, creating bonds between our two countries and lifelong connections for all the students taking part.
The Flying Kiwis farewelled Santiago on 24 June and are winging their way back to their families and friends in New Zealand.
Game On English launched in style
New Zealand has teamed up its expertise in rugby and English language teaching to develop a new edu-sport programme for Japan in the lead up to the 2019 Rugby World Cup and the 2020 Summer Olympics.
On Monday 7 July Prime Minister John Key and Japanese Prime Minister Shinzo Abe launched Game On English in Auckland as part of Mr Abe's official visit to New Zealand.
The leaders threw a rugby ball to the programme’s inaugural students – Japan's national sevens female champions from Iwami Chisuikan High School – to kick off a rugby skills training session and officially launch the programme.
The Prime Ministers, current All Black Conrad Smith and Huriana Manuel, captain of the New Zealand women's sevens team and Black Fern, met and shook hands with each of the rugby players before they went through their training paces.
In the lead up to Japan hosting the Rugby World Cup and Summer Olympics Prime Minister Abe has announced a government goal to improve English language skills and increase sporting capacity amongst youth.
"As a country with an envious track record of developing the world’s best rugby players and a top quality education system, New Zealand is well placed to help the Japanese government meet their goal," says Grant McPherson, Chief Executive, Education New Zealand.
The Game On English programme matches English language providers with sports academies to deliver centrally-organised, bespoke courses for young athletes.
"Growing export revenue from international education is a key part of the Government’s Business Growth Agenda. Programmes such as Game On English are aligning New Zealand’s educational expertise with demand in the global market."
Japan is now the third largest source of international students to New Zealand.
"Our success as a country will be determined by our level of connectedness with the rest of the world. Education is one of the best ways to build international linkages.
"These students will act as ambassadors for New Zealand education promoting the quality of our education system when they return to Japan," says Mr McPherson.
The Iwami Chisuikan sevens team are studying English at the English Language Centre of Auckland Institute of Studies (AIS) in the morning and training with Auckland Rugby Academy in the afternoon for the month they are in New Zealand.
"New Zealand is very different from Japan, but the people here made it really easy for me to adapt and feel comfortable. I enjoy being able to communicate freely with people from different backgrounds in class, and the support we get from teachers is invaluable," says Iwami Chisuikan player Aoi Kurokawa.
"Kiwis train differently – they emphasise technique and make training fun. I would like to bring what I learned back to Japan."
Ran Aoki is also enjoying her rugby in New Zealand. "The best part of the programme is the training. Auckland Rugby make it fun and give invaluable comments and feedback."
"Kiwis value the quality of training in a given timeframe over accumulated hours which allows us to get the most out of our short stay in New Zealand.
"I learn English all around – in class, whilst training, and at home with my homestay family!"
In two weeks a second group of Game On English students will arrive from Japan.
Eleven secondary school players from Kanto Super League will be based in Dunedin - studying English at the University of Otago Language Centre and receiving rugby training from Otago Rugby Football Union and local Dunedin high schools.
Both groups of students are in New Zealand at the invitation of the New Zealand government to pilot the programme.
"It is our intention that Game on English will be rolled out nationally and New Zealand will support Japan in achieving their English language and sporting ambitions in the next five to six years and beyond," says Mr McPherson.
We will evaluate the pilot programme over the next month and advise the next step in due course.