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  • Brazilian students look to New Zealand tertiary studies

    Organised by Brazil agent FPP Edu-Media, ENZ attended the high school tour to introduce Brazilian students to the tertiary possibilities in New Zealand, particularly undergraduate qualifications.

    The last BELTA SEAL Survey from March 2018 shows that 30% of the Brazilians who studied overseas in 2017 were in the 18 to 21 age group, and that their main motivation for international education is to stand out professionally. 

    Daniela Ronchetti, Director of Operations at FPP Edu-Media, says while short-term programmes have typically been the most popular overseas study for Brazilian students, there's a growing interest in undertaking full degrees overseas.

    “Many of these students, fluent in English and with experience of overseas study via summer courses at a young age, are comfortable enrolling in international universities.

    “With interest in the US and UK declining, Brazilian students are looking closer at New Zealand, Australia and Canada when considering a full degree abroad.”

    Ana Azevedo, ENZ’s Senior Market Development Manager for Brazil, visited eight international secondary schools, from small boutique schools with 15 students per class to large education groups with thousands of students, which are all investing in pathways to international tertiary education.

    ana1

    ENZ’s Ana Azevedo with Marilda Bardal, International Relations Coordinator at International School Alphaville.

    “These schools typically offer bilingual education, IB (International Baccalaureate) or the American diploma and academic counselling, so that by the time students complete high school, they are prepared for an international experience,” said Ana.

    Also in attendance were government education organisations and universities from the US, Canada, Australia, France, Germany, the Netherlands and the UK – but Ana said New Zealand had an edge.

    “It was a great experience to stand among our competitors at the opening of each event and present New Zealand as the country that best prepares students for the future – not an easy ranking to beat!”

    “There is still work to be done on raising awareness of all that New Zealand has to offer to Brazilian students, particularly in tertiary education. It is a significant investment for a family so we need to be clear about the return of this investment.  

    “Showing students the variety of programmes they can find in New Zealand, the cultural diversity and welcoming environment – very few countries offer this combination. It is a full package!”

     

  • Tauranga welcomes over 770 international students

    Anne Young, Regional Manager of Education Tauranga, said it has run a welcome ceremony for new international students for many years but due to space restrictions of venues, this has previously only included a select group of 200 participants.

    “This year we wanted to include all students to show the whole Bay of Plenty community how large our international student cohort is. We secured a large convention space (850 seats) and invited all of our new students to the welcome!”

    The new students, who range from five years old to tertiary students in their twenties, and represent 25 countries, were treated to dance and musical performances from Indian, Chinese and Korean cultural groups, as well as a rousing kapa haka performance from Tauranga Intermediate’s Te Whanau o Te Maro.

    A number of speakers were also on hand to welcome them, including a representative from Immigration New Zealand and Mayor of Tauranga city, Greg Brownless. Mayor Brownless shared his own personal connection with the international community through his Taiwanese wife and children, and said it was great to see so many students from different countries in the region.

    “You help bring the world to our doorstep, you teach our Kiwi students about your life, your country and your culture. This is so important as we grow the values of global citizenship amongst our community,” he said.

    Anne said it was a very important event for the region.

    “We not only want to ensure our international students feel welcome as they embark on their study journey but also showcase the many people across many organisations within our region who are here to support them and ensure that they have a positive experience here.”

    It can be particularly daunting for primary school families to send young students overseas for school, so Education Tauranga runs a special welcome tour for them.

    Held over two days, children and their parents were treated to a powhiri, complete with a chance to mingle over morning tea. They then had a taste of Kiwi cultural activities such as visits to local sites, eating fish ‘n chips and lessons in harakeke (flax weaving).

    “It was clear that the international families were impressed – they were smiling and snapping photos to share with family back home,” said Anne.

    Ed Tauranga

     

    harakeke 1

  • What is ‘transforming to a more sustainable future state’?

    ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream. 

    Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.

    Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.

    We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.

    We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.

    Areas of focus

    It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme: 

    • Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
    • Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
    • Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.

    We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.

    Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.

    As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”

    Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.

    How are we going to do it?

    The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners. 

    As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.

    The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.

    These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.

    The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.

    Ngā mihi,

    Paul Irwin

    ENZ General Manager – Partnerships & Marketing

  • The first step towards student re-entry

    Work is well underway to put in place a new system to allow this cohort of students to enter New Zealand.

    For students, there is no rush to apply for these limited spaces. PhD and postgraduate students who hold or held a visa for 2020 will be selected by education providers and offered a place in this first cohort.

    The initial student selection process is being finalised by education providers and government agencies, who are also planning the support students will require on their journey to resume their study in New Zealand. Students are expected to start arriving from November, with most arriving after Christmas.

    Eligible students will hold or have held a visa to study in 2020 but have been unable to enter New Zealand due to COVID-19, with priority given first to those who must be in New Zealand to complete practical components of their research and study.

    Students will need to comply with New Zealand’s COVID-19 regulations, including a 14-day managed isolation period, and payment of the isolation charges. Their arrival remains subject to the availability of these facilities, to avoid preventing New Zealand citizens and residents from returning home, or essential skilled workers from entering the country.

    Education New Zealand has been working with the Ministry of Education and other Government agencies and the education sector in building the student re-entry approach.

    In announcing this decision on 12 October, Minister Chris Hipkins emphasised the importance of international education to New Zealand’s recovery and rebuild from the pandemic.

    “We have been glad to see this initial announcement has been well-received by both the New Zealand public and the education sector,” ENZ General Manager – Stakeholders & Communications, John Goulter, says. “This group of 250 represents only a fraction of our usual international student intake. By keeping this first cohort of international students small, we can all work to make sure students have a great experience – and that they are welcomed and supported by New Zealanders.”

  • Thailand education expo coming in October

    TIECA (Thai International Educational Consultants Association) is Thailand’s only peak body of education agents. It provides quality assurance of more than 70 agent members and ensures high counselling standards for Thai students seeking to study abroad. 

    The 34th TIECA Study Abroad Expo will run in Bangkok in October, where education providers will meet prospective students and network with TIECA agents for future collaboration.

    Jaruwan Pongjaruwat, ENZ’s Programme Manager for Thailand, says the TIECA expo is the best agent-led event in Thailand, making it important to have New Zealand representation.

    “Having New Zealand institutions join this event shows New Zealand’s commitment to the Thai market. It’s also a good opportunity for institutions to expand their connections with TIECA agents and interact with students face-to-face – especially in Thailand where agents still play a major role,” says Jaruwan.

    “TIECA Expo also runs seminars on the latest insights on the Thai market, providing useful recommendations for institutions to increase enrolments.”

    The Expo’s primary focus is high schools, language schools, universities and exchange organisations from New Zealand, Australia, Canada, United Kingdom, the United States and many other countries.

    The 2018 Expo had around 400 visitors; 60 percent were school students looking to study abroad, and 45 percent of this group would make a study travel decision within 1-2 years.

    New Zealand institutions wanting to attend must download and complete an application form and submit it to manager@tieca.com.

    Date: Saturday, 26 October 2019

    Venue: The Westin Grande Sukhumvit, Bangkok, Thailand

    Exhibit Profile:

    First Tier: High schools, language schools and exchange organisations

    Second Tier: Universities, technical schools

    Visitor Profile: Students, families, professors, teachers

    Fees: Single Table $2,145/Table (Early bird rate due Aug 24)

    Shared Table $2,789 /Table (Early bird rate due Aug 24)

  • New initiatives to keep New Zealand education dream alive in Viet Nam

    Earlier this year, ENZ asked study providers how we can support the visibility of New Zealand schools who usually operate in the Vietnamese market.

    Two proposals have now been selected.

    The first will fund Year 10 students from five Manawatū schools to undertake a customised version of AFS’ Global Competence Certificate (GCC).

    AFS is partnering with Massey University to facilitate the programme and each New Zealand school will partner with a Vietnamese school from TTC Education, ENZ’s private school network partner with over 18,000 students.

    Students from both countries will join weekly virtual workshops facilitated by Massey University – in the last four weeks of New Zealand’s school year – focused on developing the students’ lifelong global ‘power skills’ and providing them with an opportunity to interact and connect directly with their overseas student counterparts.

    CEDA and Palmerston North City Council will offer scholarships for up to 25 Manawatū students to participate in the Vietnam GCC, while ENZ will fund the same number of students to participate in Viet Nam.

    The second initiative will support the development and implementation of a digital marketing strategy for 14 New Zealand schools. This initiative, which is being delivered by Lightpath Consulting Group, will include dedicated in-market representation, market advice, agent engagement support and a customised Vietnamese website.

    The activities will help build a strong, in-market sector presence while borders are closed. They will enable the schools and ENZ to engage through tailored digital marketing programmes to boost the reputation of New Zealand schools with Vietnamese audiences.

    Viet Nam is an important market for New Zealand schools. In 2018, it was one of our only source markets to record student growth on the year before, with 39 percent more Vietnamese students choosing to study here.

    “Education New Zealand remains committed to supporting New Zealand schools’ activity in Viet Nam and given the current challenges presented by COVID-19, we believe that supporting in-market representation models will maintain visibility in a market which has demonstrated continued growth for the sector,” ENZ Regional Director – Asia, John Laxon, says.

  • Korean students study in New Zealand under English scholarship programme

    From mid-July, a group of 150 Korean students will attend intermediate and high schools in the Waikato, Nelson-Marlborough, Manawatu and Canterbury regions over eight weeks as part of a Korea-New Zealand English Scholarship Programme.

    The scholarship programme is an outcome of a three-year education cooperation agreement (2016-2018), which is part of the Korea New Zealand Free Trade Agreement (FTA) that was signed in December 2015. Earlier this year, the two governments agreed to extend the programme for one more year to 2019.

    Since the scholarship programme’s launch in 2016, 449 Korean students have visited New Zealand. The programme is operated by the Schools International Education Business Association (SIEBA) on ENZ’s behalf.

    On 29 June, Korean students attended a pre-departure orientation session in Daejeon, where New Zealand Ambassador to the Republic of Korea, Philip Turner, congratulated the students and gave them an overview of school life in New Zealand. 

    ENZ’s Senior Market Development Manager – Korea, Kay Lee, said it was fantastic to think that at its conclusion the programme will have supported 599 Korean students to experience life in regional New Zealand.

    ENZ’s Business Development Manager, Richard Kyle, said: “The scholarship programme is a great opportunity for Korean students to immerse themselves in a new culture, new language, and new experiences in New Zealand, and equally for Kiwi children to learn about the culture and lives of their Korean classmates.” 

    During their stay with Kiwi homestay families, the visiting students will be encouraged to share photos, study experiences and visit impressions through a mobile app as part of a Study in New Zealand competition.

  • 'Ask New Anything' campaign update

    ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.

    Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.

    All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.

    Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time. 

    By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.

    At time of writing, these Q&A videos are currently trending on Tohu: 

    1. What are New Zealanders like?
    2. Are there any postgraduate training opportunities in New Zealand?
    3. What’s the learning style like at New Zealand schools?
    4. Are the facilities high quality in New Zealand?
    5. How many different cultures are at a New Zealand school?

    The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.

  • Wellington International Students Excellence Awards showcase the value of international education

    Established in 2016, the Wellington International Student Excellence Awards, held by WellingtonNZ, recognise high-achieving international students based in the Wellington region.

    Awardees included Academic Excellence Award winner and Whitireia NZ/WelTec student Matthew Hitchener from England, who was honoured for his project introducing pelvic binders to paramedic services in Wellington. Pelvic binders are commonly used overseas to compress the pelvis to prevent bleeding in those with a pelvic fracture. After a successful trial on a LifeFlight helicopter, the binders will soon be launched on all Wellington Free Ambulances.

    WellingtonNZ Workforce and Business Growth Manager, Matt Carrere, says the awards show both what the Wellington region can offer international students, as well as the vast contribution students make to the region in return.

    “Wellington is an interconnected, social and diverse region where international students learn and thrive. It’s unsurprising that many choose to remain here after their studies to pursue a career.”

    The awards also recognised individuals and organisations that work to welcome international students to the region.

    PhD candidate at Victoria University of Wellington, Anna-Marie White, received the Internationalisation Award – Domestic Student for organising regular PhD writing workshops (or ‘bootcamps’) with international students.

    She was nominated by a group of PhD candidates from around the world, who said: “Anna has expressed her manaakitanga to her international friends and has increased our feeling of home, our love of New Zealand, and our passion for our research. Bootcamp will always be the highlight of our PhD studies, and Anna is a member of the Wellington community that you can be incredibly proud of.”

    This year’s Internationalisation Workplace Award went to Wellington tech company MarginFuel for offering employment and internships to 20 international students and graduates.

    “MarginFuel offers the students opportunities to further their careers, and in return we have found the students are intelligent, hard-working and add a rich layer to our team culture,” CEO Andrew Pascoe says. “New hires especially comment on how culturally diverse we are, and how this adds so much to the organisation.”

    For the full list of winners, visit the WellingtonNZ website.

  • Opening new doors for Chilean teachers of English

    Two groups of 20 Chilean teachers of English recently spent time at two New Zealand universities, studying diversity and inclusion in the classroom and learning more about the Kiwi style of teaching.

    The first cohort, from Chile’s Araucania region, went to the University of Waikato’s Institute of Professional Learning. They were the third group of teachers funded to travel here by Araucanian local government.

    University of Waikato Associate Director of International Education and Development, Chris Henderson, describes their programme as “genuinely collaborative”.

    “As our relationship with the Chilean Ministry of Education has developed, we progressed from delivering an off-the-shelf programme to co-creating a teacher development intitiative that is bespoke and unique to Chilean teachers’ needs,” he says.

    "Our unique point of difference is our inclusion of Māori language and learning methods in mainstream classrooms. This is something our Chilean teachers aspire to achieve for their Mapuche [indigenous] learners. As such, we can inspire possibilities and introduce methodologies that will support their journey."

    The second cohort spent four weeks at Massey University in Palmerston North. Funded to come here by the Chilean Ministry of Education’s Programa Ingles Abre Puertas (English Open Doors) programme, their members came from all over Chile.

    This course featured classes on pedagogical innovations that promote student-centred instruction, as well as visits to local schools, practical workshops and a two-day stay on a local marae.

    One student commented: “Not only this course taught us content, but also it engaged me with your culture. How am I going to learn about New Zealand education if I didn't know anything about you? I feel your culture, traditions and daily lifestyle are now part of my life; I feel I fully understand your system and how to apply it in my own reality. Thank you for making this experience as unique as I thought it would be.”

    ENZ Senior Market Development Manager, Javiera Visedo, says she is delighted to continue working with the Chilean Government on teaching initiatives like these.

    “Chile and New Zealand are like-minded partners and the education linkages get stronger and deeper every day,” she says. “These groups are perfect examples of the work we have been doing in Chile aligned with our International Education Strategy, and we definitely expect more to come.”

    For enquiries regarding opportunities like these in Chile, contact Javiera via email: javiera.visedo@enz.govt.nz.

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