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ENZ’s new partnership with the Manaaki New Zealand Scholarships Programme
The Manaaki scholarships represent the government’s single largest investment in international scholarships and have been awarded for more than 70 years.
The scholarships are a key pillar of Aotearoa New Zealand’s International Development Co-operation, offering more than 1,100 scholarships annually to students from 112 eligible countries to study in Aotearoa New Zealand, in the Pacific, or online.
“This partnership plays to the strengths of both MFAT and ENZ,” says Andrew Needs, MFAT Deputy Secretary – Pacific and Development Group.
“It will help us ensure that not only are we demonstrating manaaki to our scholars, but also offering scholarships that address the skills and knowledge requirements of each of our partner countries.”
ENZ will participate in joint governance of the programme and provide data and insights to inform investment decisions, as well as operational management, drawing on its expertise in supporting a world-class scholar experience. The partnership offers opportunities to develop closer connections between scholarship partners and tertiary education providers and encourage innovation in product development.
ENZ already manages the Prime Minister’s Scholarships for Asia and Latin America as well as scholarships on behalf of the Ministries of Business, Innovation and Employment, and Primary Industries.
“This is an excellent example of ‘NZ Inc.’ cooperation in action,” said Grant McPherson, ENZ’s Chief Executive.
Two recent Manaaki Scholars are Aminat Razaq from Nigeria, who has completed her New Zealand studies on sustainable energy – you can read about her experiences here; and Jason Nath from Fiji who completed a Postgraduate Clinical Doctoral Degree in Paediatric Dentistry in New Zealand – you can read about his experiences here.
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Introducing the AgentLab WeChat mini programme
As AgentLab is a web-based platform with English content, it needed a separate programme for Chinese audiences. The new mini programme not only uses Chinese language, but it also offers a localised user experience more suitable for this group.
“Education agents continue to have a crucial role in ensuring that international students and their parents have accurate information about what New Zealand, as a study destination can offer. Especially in China, agents are the main interface between education providers, students, and students’ parents,” ENZ Director – Greater China, Miranda Herbert says.
The agent landscape in China is extensive. The biggest agencies have around 50 branches in the mainland, with different agencies having particular regional strengths. Because agents run their own events – both B2B and with students – ENZ supports their activities rather than running our own ENZ Recognised Agency fairs.
AgentLab is ENZ’s dedicated communications portal for education agents, providing them with the training and resources they need to best promote New Zealand as an international study destination.
It has proven to be a very effective way to support agents during these uncertain, fast-changing times. There are now close to 5,000 users on the platform, which is a 60 percent increase since March 2020. This year alone ENZ conducted almost 50 webinars (some region-specific) through AgentLab, and shared regular updates via news feeds, direct messages, and the COVID-19 FAQs page.
Access 新西兰留学顾问计划 on WeChat, or use the QR code below:
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ENZ launches Korean Student Reporters Programme
Throughout 2021, this group of student reporters will share everything from their personal experiences to advice for Korean students about to embark on their New Zealand study.
ENZ Senior Market Development Manager – South Korea, Kay Lee, said that the ENZ Korea blog is an invaluable resource for prospective international students there.
“All the student reporters are very keen to help future international students avoid mistakes and make better decisions. Their vivid and inspiring stories will help potential international students from Korea to prepare for their study in New Zealand post-COVID.
“We’re encouraging them to write in an honest and informative way, as their insights as a student are priceless to someone thinking about studying in New Zealand in the future.”
The student reporters consist of 10 tertiary students (from University of Auckland, University of Otago, University of Canterbury, Unitec, WelTec and Up International College) and 10 secondary school students (from Nelson College for girls, Sacred Heart Girls’ Collage, Bethlehem College, St Peter's Cambridge, Takapuna Grammar School, St Margaret College and Auckland International College).
The first batch of stories in January included headlines like ‘My first summer break in New Zealand’, ‘Life in New Zealand during COVID-19’, and ‘University entrance preparation in New Zealand’.
The student reporters programme is the first time ENZ has asked international students from Korea to contribute to our digital content platform in the local language. It is part of ENZ’s Korea team’s efforts to keep the New Zealand education brand alive in-market under the New Zealand Government’s Recovery Plan for International Education.
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Mayoral events provide vibrant welcomes to students in their regions
Last month we shared some of the wonderful images that New Zealand schools, universities, PTEs, Te Pūkenga and English Language Schools shared with ENZ as they welcomed their new students for 2024. This month we are sharing details and images from the Mayoral welcomes that some of our regions have held for their visiting international students.
Thank you for adding to our diversity and vibrancy!
More than 40 international students were greeted by Whanganui District Council Mayor, Andrew Tripe, at a special Mayoral welcome to the community on Monday 8 April.
Speaking to the students from countries including Brazil, South Korea, Japan, Germany, China, India Indonesia, Thailand, and Viet Nam, the Mayor thanked them for choosing Whanganui and adding to the “diversity and vibrancy of our community”.
The students attending had enrolled in both secondary schools and tertiary institutions in the district such as Whanganui High School, UCOL Whanganui and the New Zealand International Commercial Pilot Academy.
Formal greeting over, the Mayor was rushed by students seeking a special ‘selfie moment’ to share with families and social media.
A group of Brazilian international students attending Whanganui High School take up the opportunity of a photo with the Whanganui District Council Mayor, Andrew Tripe.
Similar levels of excitement were seen in Hamilton where the Mayor of Hamilton, Paula Southgate and local performance groups welcomed approximately 250 new international students to the Waikato region. The welcome event was held at the Pā, University of Waikato and is the first welcome since the Covid-19 pandemic put these events on hold.
Mayor Paula Southgate providing the official welcome to the Waikato’s approximately 250 international students.
Faymie Li, Education New Zealand Manapou ki te Ao’s Senior Advisor Student Experience said, “I was deeply honoured to witness this significant event and see how we demonstrate manaakitanga to our international students.
“The diverse cultures we embrace in Aotearoa is truly something to cherish and celebrate. It was wonderful to see so many school students attending the ceremony, offering them a unique student experience they don't typically encounter.”
Jiabao Zhao (Boa), a former international student who completed a Bachelor of Management Studies with First Class Honours at the University of Waikato, shared a message of encouragement with the students. Boa’s advice for new students was: to study hard but also “talk to and meet students from outside your country. It’s easy to remain in your comfort zone but that is not the point of studying abroad. Network and build your presence”.
Former University of Waikato International Student sharing a message of encouragement to the new international students.
She also reminded students to take care of both their physical and mental health. There will be challenges but also great opportunities, and her own study and career journey is testament to that. She now works as an International Sales Operation Executive at Prolife Foods Ltd in Hamilton.
A handful of the 250 students who travelled to the Pā at the University of Waikato, for the international student welcome.
Also in March, nearly 100 international students received a fine welcome centered on the theme of connection, by Timaru District Mayor, Nigel Bowen. The Timaru District will be home to students from Japan, China, Germany, Thailand, South Korean, Hong Kong, Macau, Fiji, Philippines, Brazil and Poland, and more over the course of this year. You can read about this welcome in the Stuff article here - Nearly 100 international students welcomed to Timaru | Stuff.
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Think New with FutureLearn
Quicklinks
About the campaign
Campaign messaging
Tips for promoting the campaign
Check out the Brand Lab to download and use campaign assets
About the campaign
Objectives
- Test an online-focused audience’s appetite for courses delivered under an NZ country brand
- Explore sector capability and willingness for generating and promoting online courses
- Test, understand and validate ENZ's role in the online education space
- Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets
FutureLearn platform and courses
- New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
- These not for credit courses are on average 6-8 hours long from providers across the sector.
- FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally.
- These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.
FutureLearn is actively promoting this campaign in the following prototype markets:
- Thailand, Japan, Korea, China, India, Brazil, Indonesia, USA, Vietnam, Germany, UK, Colombia
In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media.
Campaign messaging
By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.
The Campaign’s place in the wider strategy for international education
- ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.
- The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.
- Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services.
Talking points for providers
- We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
- This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
- The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
- By taking part, we are supporting the Government’s Recovery Plan for International Education.
Provider participation benefits
These messages are useful when talking about the campaign to other staff in your organisation- This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
- We’re able to test a new recruitment and distribution channel at little cost.
- As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
- As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
- Standard membership fees are being waived by FutureLearn for this prototype.
- ENZ is also funding a global campaign via FutureLearn to promote the prototype.
More about FutureLearn
- FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
- 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.
Tips for promoting the campaign
By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:
Tip 1: Use the digital assets available in your promotions:
There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.
Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!
Tip 2: Share our FutureLearn & Online Learning blogs
We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.
We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page
Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels
ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.
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Education New Zealand nominated for three upcoming awards
ENZ recognised for Gilman Scholarship mahi
Education New Zealand has been selected as a finalist in the 2021 AmCham - DHL Express Success & Innovation Awards. The awards, run by the American Chamber of Commerce in New Zealand, celebrate the success and innovation of companies doing business with the United States.
ENZ is a finalist in the Bilateral Connections category and our entry focusses on how our Gilman Scholarship funding and other initiatives underway with US federal agencies and education institutions are helping build lasting connections between New Zealand and the United States through education. The winners will be announced at a function in Auckland on 26 August.
ENZ's digital China ecosystem recognised in China Business Awards
ENZ is a finalist in the 2021 HSBC NZCTA China Business Awards, New Zealand's preeminent awards for recognising business success in China. ENZ is nominated for the United Media Solution Award for Digital Excellence in Business between China and New Zealand, for our China digital ecosystem and experience work.
Tū Ngātahi nominated in prestigious marketing awards
ENZ's Tū Ngātahi campaign, delivered by Special Group, has been selected as a finalist in the Designers Institute of New Zealand Best Design Awards. Tū Ngātahi calls for New Zealanders to stand together with our international student community and send a message of empathy and support. It is nominated in the Public Good category.
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Haere rā to Brazilian students
Farewell events for the students have been held around the country, to demonstrate our appreciation of this opportunity, and contribute to the students’ memories of New Zealand. The events also provided an opportunity for diplomats from both countries, and local government representatives to demonstrate the value of international education in building global connections and long-term relationships.
Events included a sailing trip with Maritime New Zealand, Māori performances, outdoor experiences, and museum tours, organised by Education New Zealand Manapou ki te Ao (ENZ) alongside regional development agencies.
Final farewells from students and their supporters in New Zealand and Brazil.
The final farewell event was online, and included New Zealand Ambassador to Brazil Richard Prendergast, Henrique Choer Moraes, Minister-Counsellor at the Brazilian Embassy in Wellington, and Mr. Roni Miranda Vieira, Director of Education from the Education Secretariat of Paraná state speaking with the students and hearing about their experiences, alongside others involved with the trip.
‘The people were very welcoming – a wonderful experience.’
‘New Zealand is beautiful, this is the best experience of my life, I’m loving it here!’
‘We got to know so many places.’
‘A lovely country and a lovely experience – thank you so much.’
‘We did a boat cruise in Milford Sound.’
‘We went with the school to a lot of different places.’
‘I had a really great time with my host family. They were very kind to me. I’m very sad to leave them.’
‘I’m getting on very well with my host brother – I think I will miss him when I go back to Brazil.’
‘It has been an amazing experience – I am learning so many things.’
‘My host family owns a coffee shop in Rangiora where I go on weekends and have a chance to know different people, they also own a farm and have taught me how to shear a sheep. Another interesting thing I noticed is that depending on the city, I hear a different accent.’
ENZ’s Market Development Manager in Brazil, Bruna de Natale, says this was the first big group of students to come to New Zealand after our borders reopened.
“We had all been waiting eagerly for New Zealand’s borders to open again so this programme could get underway after almost two years, and I know the Kiwi schools involved were very excited to welcome these students. It was good to hear about the special memories the students will take home from their trip, including how much they learned. For most students, this was their first international experience and for many of them, being in a multi-cultural class in New Zealand was a very different experience from home.
“We hope that the students will stay connected to New Zealand and that this experience will be a good basis and incentive for them to explore further international study options in the future – who knows, we might welcome them back to New Zealand someday, that would be lovely!”
The study programme is fully funded by the Paraná Government, through Paraná’s Secretary of Education and Sport, and is expected to continue next year for around 2,000 students. We hope that some of them will be able to come to New Zealand.
Auckland-based students took part in a sailing trip thanks to Maritime New Zealand and Auckland Unlimited
Students from Freyberg High School saw a presentation on the Iny͂ People of Central Brazil exhibition at Te Manawa Museum in Palmerston North
Visiting Milford Sound was one of the highlights for the Invercargill-based students
Students from Western Heights High School experienced a farewell special day out in Rotorua that included Velocity Valley, ZORB, and the Skyline Rotorua Gondola and Luge, as well as a BBQ lunch.
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International students get behind Super Saturday vaccine drive
A group of students showed their concern and social responsibility by telling their stories to The New Zealand Herald ahead of the Super Saturday vaccination drive on 16 October 2021.
Education New Zealand Chief Executive Grant McPherson said it was great to see international students getting involved in the vaccination effort.
“New Zealand reaching its 90% vaccination target will aid in our recovery and bring us one step closer to welcoming more international students to Aotearoa,” he says.
“These are people who bring an array of benefits to community wellbeing, our global relationships, a productive workforce, a strong education system and enabling trade and diplomacy.”
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New student forum for NauMai NZ WeChat mini programme
Education New Zealand’s NauMai NZ platform is designed to inform, support and empower international students.
A WeChat mini programme – an app designed for the WeChat ecosystem popular with Chinese students – has extended NauMai NZ’s reach, attracting over 12,000 users in its first year.
The NauMai NZ WeChat mini programme helps students make the most of their New Zealand experience, with advice on everything from finding a part-time job and knowing their rental rights to looking after their wellbeing and understanding Kiwi English. There are also stories from students about their lives – for instance, people sharing ideas on what to do during their summer in New Zealand.
“We know that Chinese students prefer to connect with each other in their language, on the WeChat channel they trust,” says Faymie Li, Senior Advisor for Student Experience at ENZ.
“We’re delighted to see how much they enjoy this digital platform and how quickly it’s growing. It’s great to be able to connect Chinese students to each other and to people who’re willing to help them out.”
The WeChat mini programme has now run six livestreams hosted by experts, alumni and current international students on topics including employability, how to grow your network, and mental health and wellbeing. Students tuning in to watch can use the chat feature to ask questions.
The livestreams have attracted a total of nearly 3,000 live views with over 18,000 engagements during the live events and, so far, more than 1,000 views afterwards.
The WeChat mini programme has now added a new forum so that Chinese students and alumni can better share their life and study experiences and support one another. The text-based, moderated forum allows students to have their questions answered by their peers.
A group of international students have signed on as ambassadors for the WeChat forum, including alumni from the Prime Minister’s Scholarship for Asia programme. One of the forum ambassadors, Mengdi Zhang, says she’s looking forward to connecting with newer students.
“I am excited to be a student ambassador so that any students with unresolved questions can reach out. I can see my own past in the students’ questions, and I hope to help them through to a better experience in New Zealand,” she said.
If you would like to know more about the NauMai NZ WeChat mini programme, contact faymie.li@enz.govt.nz. You can share it with others using the WeChat QR code.
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Updated timeframe for the re-opening of New Zealand's borders
Note: The information in this story was correct at the time of publication, however, some steps in New Zealand's border reopening plan have now been brought forward. Click here to check the current border reopening steps.
“To slow the rapid spread we have seen overseas, we are pushing out the start of non-MIQ travel until the end of February 2022”, COVID-19 Response Minister Chris Hipkins said.
You can read the full announcement from the Government here.
The Government has not yet announced the date from which any specific group of foreign nationals, such as international students, will be able to travel to New Zealand or apply for visas to do so.
Until then, New Zealand’s current border settings will remain in place. Most people outside New Zealand cannot apply for a visa unless they have a border exception. There are limited border exceptions for international students.
New Zealand suspended most offshore visa applications from August 2020 and that suspension currently extends to August 2022. The Government may decide to lift the suspension, in whole or in part, before August 2022 – in line with its decisions on the stages of the border re-opening.
It is Education New Zealand’s view that it is better for international students, education providers and agents to wait for certainty on border entry conditions before making new plans or commitments to students.
At this stage, in most cases, if international students who are now in New Zealand leave, they will not be able to return to the country for the start of the 2022 academic year. They will need to wait to apply for visas and to travel to New Zealand until the dates the Government sets for them to do so.
At Education New Zealand we understand how much international students and education providers have been through during the COVID-19 pandemic. We will keep students and providers up to date with the Government’s decisions as they are announced.
We are looking forward to welcoming international students back to New Zealand.
More information
Find out more about visas from Immigration New Zealand if:
- You want to enter New Zealand
- You want to study in New Zealand
- You are a student visa holder already in New Zealand.
Find out more about New Zealand’s response to COVID-19:
- Official government Covid-19 website
- International travel and transit
- Information for international students on NauMai NZ