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• ENZ launches China Savvy

  Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.

  China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources. 

  Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence. 

  ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.

  “We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”

  As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.

  Further enquiries can be directed to Ross.Fisher@enz.govt.nz

  Click here to access China Savvy on Skills Lab. 

• Prime Minister meets Kiwi students in Singapore

  Last week the Prime Minister announced the 249 young New Zealanders who have been awarded prestigious Prime Minister’s Scholarships for Asia (PMSA) and Latin America (PMSLA) as part of the August 2018/19 round.

  She congratulated the new round of awardees in Singapore, where she met a group of 11 current PMSA recipients and reflected on the value of young Kiwis having international education experiences.  

  The Singapore-based awardees at the event included Louis Martin (25) who is carrying out a four-month internship with Asia Internship Program (AIP), Nicolas Steyn (20) who is on a one semester exchange at the National University of Singapore, and Lucy Kenner (22) who is undertaking a 12-week legal internship at Providence Law Asia. 

  “Ongoing academic relationships and new business opportunities are two things we are seeing result from the scholarship programme,” Jacinda Arden said in the announcement release.

  “Our awardees are welcomed and supported by diplomatic communities in New Zealand and offshore, which we also value.”

  John Laxon, Regional Director – South and South East Asia, Middle East, said that Friday’s event during which the Prime Minister chatted and mingled with the group of Kiwi students showed how international education can be life changing.

  “Our scholars gave great insights into how they have created lifelong connections through their PMSA experiences, which will enrich their lives and strengthen their careers,” said John.

  “The Prime Minister enjoyed the discussions, which brought back memories of her own exchange student experience at Arizona State University.”

  Applications for the next round of PMSA and PMSLA opens mid-January and must be submitted online by 30 March 2019. More information on the application process can be found here. Institutions are encouraged to contact ENZ to discuss potential group applications.

  The PMSA recipients’ names from the August 2018/19 round can be found here. The PMSLA recipients’ names from the August 2018/19 round can be found here.

  

  

• ‘Future Scholarship’ sends Korean students to New Zealand

  The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.

  Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.

  “We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”

  To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.

  The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019. 

  “By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”

  The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.

  “All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”

  Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.

  Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.

  You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.

  You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.

  

  Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.

• New Export Education Levy rates released

  The levy rate for PTEs will increase from 0.45% to 0.89% of international student tuition fees, and from 0.45% to 0.50% for universities, ITPs and private schools (the levy paid by state- and state-integrated schools remains unchanged for 2019).

  The new rates take effect from 1 January 2019. Payments for trimester one 2019 will be at the new rates while payments made in January or February 2019 for trimester three 2018 will be at the old rate.

  The levy is collected from providers to fund a broad range of activities including marketing and promotion. It also funds reimbursements for international students caught out by Private Training Establishment (PTE) programme and provider closures.

  The levy fund almost ran out this year due to pay-outs resulting from closures at PTEs.

  Consultation on proposed changes to raise the EEL rate took place from 18 September to 15 October 2018.

  “We have listened to feedback from the sector and have decided on a balanced approach to address some of the key concerns raised during consultation, including the financial impacts on the sector, while continuing to address the immediate financial pressures on the EELs,” said Education Minister Chris Hipkins.

  “This is the first increase to the EEL in its 15 years. The Ministry of Education is doing its bit by reducing annual expenditure commitments against the levy by $300,000.”

  Further work is being done to investigate ways to address other sector concerns, including recognising quality in the PTE sector. Any changes would be the subject of consultation with the sector.

  For further information, see Mr Hipkins’ announcement on the Beehive website.

• Consultation on proposed changes to Rule 18

  NZQA is consulting on the following proposed changes to the NZQF Programme Approval and Accreditation Rules 2018:

  1. Removing the student visa decline rate from Rule 18. This would no longer be the measure for when prior schooling with English as the language of instruction could be used as evidence of English proficiency.
  2. To use this provision, international students would need to have either
  • a) completed their schooling in New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the UK or the United States; or
  • b) been awarded an internationally recognised qualification taught in English such as an International Baccalaureate Diploma or Cambridge ‘A’ Levels.

  Dr Grant Klinkum, NZQA Deputy Chief Executive Quality Assurance, says the proposed changes respond to risks that NZQA and Immigration New Zealand have identified in the tertiary education sector.

  “The student visa decline does not reliably reflect English language proficiency, and the countries involved had varying levels of quality within their English medium schooling options.

  “We believe using prior schooling where English was the language of instruction will be a stronger indicator of English proficiency.”

  NZQA is seeking feedback on the proposed changes, including what steps and how long your organisation would need to adapt to these changes, and if there are any other internationally recognised secondary qualifications taught and assessed in English that you would like to see included in Rule 18.

  Consultation closes 11 February 2019.

  To find out more and to complete the consultation survey, click here.

• Around the world in five

  GLOBAL

  ‘Country brand’ driving international students’ decisions

  A country's brand is becoming an important driver when considering study destinations abroad, a survey of 20,000 students has found.

  Read more

   

  VIET NAM

  From recipient to partner in international education 

  Viet Nam's Strategy for Education Development is placing an increased emphasis on the internationalisation of higher education in order to lift the global ranking of its universities and overhaul its outdated curriculum.

  Read more

   

  INDIA

  High percentage of parents want their children to study abroad

  As many as 44 percent of parents in India want to send their children to study abroad, including to destinations such as the US, UK, Australia, Canada, Germany and New Zealand.

  Read more

   

  JAPAN

  Japan woos new faces from the outside

  An aging population and shrinking domestic workforce in Japan are forcing the Asian nation to liberalise its immigration laws and has seen the number of foreign students double in the past five years to 260,000.

  Read more

   

  AFRICA

  Demand for business education rises in Africa

  Business schools from outside Africa have been keen to capitalise on the interest as demand for business education rises in the region but the hurdles of cost and regional relevance remain.

  Read more

• Kiwi publisher partners with US

  The partnership will see the development of a new Global Ed series, JillE Literacy, a reading package containing more than 320 books, written by international education consultant and author, Jill Eggleton.

  The series will support HMH’s new reading programme, Into Reading, and will be available for classroom use from June 2019.

  Jill Eggleton, and Global Ed Director Tracy Strudley, have been working with HMH for 12 months and are delighted with the new partnership.

  “Their access into classrooms in the US is second-to-none. Our goal is to teach reading and HMH can sell these books across US, Canada, South America and the Middle East,” said Tracy.

  “The partnership was made possible thanks in part to ENZ’s funding to the Publishers Association New Zealand, which allowed us to travel into the market twice. Without that support, this deal would have taken significantly longer to conclude.”

  As part of the partnership, Jill will travel to the US twice a year to train teachers on how to teach reading. Global Ed has worked with New Zealand-based company Essential Resources to build supporting teacher material for JillE Literacy.

  “We need more engaged students. Therefore, we need books that excite them – books that spark emotion, imagination, critical thinking, curiosity and creativity,” said Jill.

  ENZ Industry Development Manager Annabel Robertson says the partnership shows that education technology (EdTech) has great potential to internationalise New Zealand.

  “Global Ed’s new partnership is sharing New Zealand teaching styles and providing teachers around the world with literacy tools to help students. This is great international publicity for our education system.”

• New Zealand-Viet Nam education ties deepen

  This is the first New Zealand Government scholarship programme offered exclusively to Vietnamese secondary school students.  

  “A total of 36 New Zealand schools from nine regions are taking part in the scholarship initiative,” said ENZ Chief Executive Grant McPherson. 

  “We expect the programme will build partnerships and profile for New Zealand education across Viet Nam.  

  “The way we’ve tailored the scholarships to involve multiple regions across New Zealand also reflects a government commitment to ensuring the benefits of international education are shared widely.” 

  Among the 36 scholarships are 11 He Tohu Awhero (Ambition) scholarships supporting 30% of the tuition fees for the first year of study, and 25 He Tohu Hiranga (Excellence) scholarships supporting 50% of the tuition fees for the first year of study. One outstanding student recipient of the He Tohu Hiranga scholarship will be offered 100% of tuition fees for the first year of study.  

  Later this month, 35 of the New Zealand schools taking part in the initiative will visit schools in Ho Chi Minh City and Hanoi to promote the scholarship and explore further collaborations.  

  Entries for the scholarships opened 1 March and the Vietnamese students will begin their study in Term 3, starting 22 July 2019.  

  Alongside the scholarship initiative, ENZ has also signed a Collaboration Arrangement with Ho Chi Minh City Department of Education and Training, the aim of which is to deepen the education relationship between New Zealand and Ho Chi Minh City, the largest city in Viet Nam with 13 million people in the metropolitan area.  

  “As part of this MoU, we will be exploring a range of partnership opportunities which includes the opportunity for New Zealand teachers and students to have an international education experience in Viet Nam,” said Grant.   

  “New Zealanders have a lot to gain from exposure to other cultures – language learning, for example. These experiences also expose our students and teachers to new possibilities.” 

  The Collaborative Arrangement and scholarship programme are part of a broader work programme being driven by ENZ. 

  Vietnamese school students studying in New Zealand contribute an estimated NZD $21m to our economy (2017 figures released in 2018). 

• ENZ farewells Charles Finny

  Charles was appointed in 2011 when ENZ was first established and has led the organisation through a period of extraordinary change and growth. 
  

  Under Charles’ watch, ENZ reached the international education sector’s then target of $5 billion value seven years early. He chaired ENZ through three ministers, three Prime Ministers, two governments, and three Secretaries of Education. He approved 28 Quarterly Reports and seven Annual Reports, appeared at five Select Committee hearings and governed with 14 Board members. 
  

  “Charles has led both ENZ and the wider community through a considerable change in attitude and understanding of the broader value of international education,” said ENZ Chief Executive Grant McPherson, who added that he had met with Charles “pretty much every week for 7 years.” 
  

  “For many leaders the aim is to leave an organisation in better shape than when they arrived. I'd say, ‘Job very well done’.”  

  Charles was presented with a Māripi, a traditional, elaborately carved Māori cutting instrument made of wood, as an acknowledgement of ENZ’s respect, appreciation and gratitude.   

  Steve Maharey took up the role of ENZ Chair on 1 March. His appointment is for three years. 

• Letter from the CE: Living the brand

  I would like to offer a very big thank you to education providers up and down the country for the genuine support and compassion you gave to your students and families after the terrorist attacks in Christchurch. You embodied New Zealand’s brand values.

  I would especially like to acknowledge the work that went into ensuring accurate, appropriate messages were given to students, parents and other key parties, and the ongoing efforts to visit, and speak and comfort, affected people personally.

  Because of this amazing level of support, international students are continuing to have positive experiences in New Zealand. We have heard of very few cases of international students returning home, and in some cases, the warmth in our response has only reaffirmed their decision to study here.

  Here at ENZ, we are continuing to respond in a market-specific way to ensure New Zealand remains a sought-after study destination.

  These progressive and inclusive values Kiwis have demonstrated in recent weeks will be reflected in the ‘Think New’ brand refresh currently underway. It strengthens New Zealand’s identity as a welcoming study destination for all students, with strong cultural values and a future-focussed teaching style and learning environment where students can prepare for the future.

  We look forward to sharing it with you later in the year.

   

  Grant McPherson

  ENZ Chief Executive