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SheLeads Campaign – inspiring future Indian learners
Launched on International Women’s Day on 8 March, the SheLeads campaign was developed by Education New Zealand Manapou ki te Ao’s (ENZ's) India-based team. The campaign was multi-pronged and aimed to celebrate women leaders and alumni across various disciplines from New Zealand education providers with a diverse audience of young and mature learners in India.
The campaign was launched on ENZ’s South Asia LinkedIn channel which was then used throughout to highlight the impact and value of a New Zealand education through the sharing of success stories of women leaders in New Zealand and beyond as well as those of Indian women alumni. Education media across several key Indian publications also reported on the campaign to their estimated 58 million readers.
The LinkedIn campaign profiled over 24 women leaders and achieved 105,000 impressions, 1,500 page views, while the ENZ South Asia page gained more than 600 new followers, surpassing the campaign’s targets.
To engage students and lift the NZ education profile amongst this group, a SheLeads debate competition was organised between five leading schools in Delhi. The students were tasked with debating “the underrepresentation of women in STEM”’ and the 50 plus participants were invited to share diverse perspectives and include examples from New Zealand.
Undergraduate learners from over 100 tertiary Indian Institutions were also invited to participate in the campaign through submission of video essays. A shortlist of 10 entries were judged by Professor Carol Mutch from the University of Auckland’s Faculty of Education and Social Work.Images from the SheLeads debate competition held at Delhi Public School.
Finally, ENZ hosted a virtual workshop on ‘Organisational Change and Resilience’ with school principals and leaders from over 500 schools across India invited to attend. This workshop was facilitated by AcademyEx Founder, Frances Valintine and discussions focused on the innovative approach to learning that leaders must now consider in this rapidly changing world.
The finalists and winners of both competitions were invited to a campaign concluding event at the New Zealand High Commission in New Delhi on May 18. The event featured an engaging line up including an inter-school debate competition for the debate competition finalists, a panel discussion featuring alumni titled “Trailblazers: Women leaders who catalyse change” and the SheLeads Essay Showcase featuring the top three finalists. New Zealand’s High Commissioner to India, H.E Patrick John Rata was on hand to present the winners with their awards in front of guests that included high school counsellors, students, parents, and representatives from New Zealand institutions as well as the Principal of Jesus and Mary College in New Delhi.
ENZ’s Director of Engagement East Asia and India, Jugnu Roy, said that it was a huge privilege being able to interview so many talented women leaders and alumni to showcase their outstanding achievements. She also said that seeing the energy and enthusiasm that the students brought to both competitions was another campaign highlight.
“New Zealand has a proud history of striving for gender equality and continues to improve outcomes for women by strongly supporting women in education and training, utilising women’s skills to grow the economy, and encouraging and developing women leaders.
“I am sure this campaign will inspire our students here in India, particularly our female students, to consider choosing New Zealand as an education destination and follow in the footsteps of these incredible role models,” said Jugnu.
- International photo round-up
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New Zealand teens rank among the best for creative thinking
New Zealand is the among highest-performing education systems for creative thinking, ranking fifth in the world out of 81 countries, with an average score of 36 points per student that is higher than the OECD average of 33 points.
Education New Zealand Manapou ki te Ao Acting Chief Executive, Dr Linda Sissons said she was delighted to see New Zealand students stand out globally for creative thinking.
“New Zealand classrooms adopt a hands-on, practical approach to learning that encourages students to express their ideas, and to think critically and collaboratively.
“Creative thinking is a valuable quality that also enriches the outputs of a wide range of tertiary and career fields, from arts, engineering, technology and biomedicine to infrastructure and mathematics.
“We are pleased to see this approach endorsed in the latest PISA tests,” Dr Sissons said.
The PISA 2022 creative thinking data provides insights into how well education systems are preparing students to think outside the box in different contexts. This was the first time that the PISA test measured the ability of students to demonstrate creativity, specifically their ability to come up with original and diverse ideas.
Between 60-70 percent of students across participating OECD countries also reported that their teachers value their creativity, that they encourage them to come up with original answers, and that they are given a chance to express their ideas in school.
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao+64 21 479 649
Notes to Editors:
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/ENZ is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 110 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Explore new marketing collateral for you to use
New resources are available to help show prospective students what it’s really like to study with Aotearoa New Zealand. Testimonial videos and photography are available for you to download and share.
On top of that, there are student profiles for each student showcasing the incredible educational journeys and experiences international students have in New Zealand.
The materials can be found on ENZ’s Brand Lab. More resources are on their way!
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New Zealand PTEs elevate profiles with inaugural Philippines Roadshow
The roadshow, the first of its kind to be held in the Philippines, took place from 10 to 16 June, featuring nine PTEs: ACMI New Zealand, academyEX, Auckland Institute of Studies (AIS), Auckland Pilot Training Group, ICA New Zealand, IPU New Zealand, Kalandra Education Group, UP Education, and New Zealand Skills & Education Group. Golden Summit was tasked with delivering the events in Manila, Bacolod, and Cebu.
The roadshow included an agent seminar and agent-led fairs. During the agent seminar in Manila, PTEs presented their offerings to an engaged audience of 37 Filipino education agents, who showed strong interest in the PTE programmes. The roadshow then continued with agent-led fairs in Bacolod and Cebu, drawing 370 and 150 visitors, respectively.
Standing room only at the agent-led fair in Bacalod.
ENZ’s Market Manager, Chor Pramoolpol, led the roadshow and commented that the agent seminar facilitated in-person interactions between PTEs and education agents interested in promoting New Zealand PTEs in the Philippines,
“The agent-led fairs provided prospective Filipino students and their families the opportunity to gather reliable information about studying at New Zealand PTEs by directly communicating with PTE representatives.
“In the recently released full year 2023 enrolment data, the Philippines comes in as the 8th largest partner country for New Zealand and saw a 131% increase in students enrolling with New Zealand education institutions from 2022 enrolments (1,933 vs 835 students). 51% of these total enrolments were for the PTE subsector which shows just how popular they are amongst Filipino students. Our roadshow was therefore very timely to capitalise on the interest from this market,” added Chortip.
Filipino education agents in Cebu hearing about the creative learning spaces that PTEs in New Zealand provide their students.
Ann Gooco, Senior Marketing Manager at International College of Auckland (ICA) said that she thoroughly enjoyed presenting ICA’s programmes and offerings to education agents in Makati City and to the many students in Bacolod and Cebu.
“I found the experience incredibly rewarding. These gatherings allowed me to bond with the education agents and other PTE representatives, adding to the overall positive experience,” added Ann.
Anyone interested in receiving information about the student market in the Philippines can email our Market Manager for the Philippines, Chortip Pramoolpol – chortip.pramoolpol@enz.govt.nz.
- International photo roundup
- International photo round-up
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Clarifying visa process for students sees launch of video guide
ENZ General Manager Marketing and Communications Geoff Bilbrough said the video would support those considering study in New Zealand.
“As we get closer to the end of the year and the peak period for student visa applications it was important to get this information out early and help the students considering New Zealand understand what is involved in the application process.”
The video outlines what applicants can do to make sure their application is able to be processed as quickly as possible. These include:
- checking the student visa information sheet on the INZ website to make sure a good quality application is submitted that includes all the evidence and supporting documents needed to process the application
- demonstrating that applicants can comfortably afford to study in New Zealand. New Zealand has a thorough funds assessment and INZ looks for genuine sources of funds that are credible and can be verified. If INZ cannot verify funds or is not satisfied that any verification would be genuine, then the application will be declined.
It aims to make sure the students understand the requirements before applying.INZ receives the highest volumes of student visa applications between October and March. Applications generally take longer to be decided during this peak period, so it is important that anyone who is wanting to come to New Zealand to study next year applies early.
“If you want to study in New Zealand next year, INZ recommend applying three months before you intend to travel. This gives you the best chance of having your application decided in time,” Bilbrough said.
The video is available on Study with New Zealand the official Government website giving information for students considering studying in New Zealand. ENZ will also be promoting the video on social media in all key markets and making it available to education agents.
Link to video on YouTube: https://youtu.be/GoqKkkXgIck
Update on 24/9/2024
The video is now available in Chinese and Thai and will soon be available in Japanese and Korean. These versions can be downloaded from ENZs's BrandLab.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 021 875 132
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 105 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
- checking the student visa information sheet on the INZ website to make sure a good quality application is submitted that includes all the evidence and supporting documents needed to process the application
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SIEBA Launches New Agency Registration Service
SIEBA has launched its new Agency Registration Service to better support education agencies and meet the evolving needs of New Zealand schools. For an annual fee of NZD $150 plus GST, registered education agencies will gain access to services that strengthen their connections with schools and enhance their operations.
Benefits include:
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Reference Checking: Agencies listed on the SIEBA website will have undergone initial reference checks, helping schools feel confident that they align with the Education (Pastoral Care of Tertiary and International Learners) Code of Practice 2021 standards.
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Student Placement Service: Agencies can create student listings for individual and group placements, connecting directly with member schools.
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Tailored Resources, Webinars, and Professional Development: Agencies will have access to resources and learning opportunities to help them succeed.
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Networking Opportunities: Agencies will have the opportunity to expand connections with SIEBA member schools through events such as Onshore Marketing Forums.
John van der Zwan, Executive Director for SIEBA, acknowledged the importance of education agents to their members and this service would provide more support and connections for them.
"We have hundreds of members, including lots of smaller schools, who will particularly benefit from building closer relationships with agents", said John.
For more information on the Agency Registration Service, visit www.sieba.nz or email agents@sieba.nz.
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Proposals sought for the New Zealand – China ECE Symposium
This year’s theme is Digital Transformation in Early Childhood Education. We are seeking session proposals from academics, professionals, and practitioners in the Early Childhood Education (ECE) or International Education fields for the fifth New Zealand-China Early Childhood Education Symposium.
Refer to this Call for Proposals document and the event landing page for more information. Be sure to submit your proposal by 13 October 11:59pm NZT.
The last ECE Symposium was held in Nanjing, China in September last year and three New Zealand presenters travelled to present. You can read about this previous event here.
If you have any questions about the upcoming event, please contact china@enz.govt.nz.