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EdTech Exported
This year saw keynote presentations from Frances Valintine, Chair and Founder of The Mind Lab by Unitec; Allison Baum, Managing Director of Fresco Capital in Tokyo; and Frank Catalano, Principal at Intrinsic Strategy in the United States. All three speakers provided strong global perspectives on the product and service opportunities for New Zealand EdTech providers, the investment opportunities, and current trends and ‘fads’ in the sector.
There were also a number of panels where some of New Zealand’s most successful EdTech companies shared their experiences and insights in exporting EdTech. There were definitely a few laughs involved, but it was both sobering and inspiring to hear first-hand some of the challenges and opportunities New Zealand EdTech exporters encounter and how they handle them.
There was a clear appetite for networking and sharing among the 130 or so attendees, and it was inspiring to see and hear about the progress being made in this exciting and promising market for New Zealand ingenuity.
If you didn’t make it along, keep an eye out for next year’s conference. You will find the conference site and business directory at www.edtechforexport.govt.nz
And the winners are…
After three weeks 3,327 students had invited their friends from overseas to enter the competition. Entries flooded in from over 100 countries with the top entries coming from China, USA, India, Philippines, Brazil, Malaysia and Indonesia.
Then came the very difficult task of compiling a short list of ten pairs, and then narrowing that down further to five finalist pairs: Philippe and Rafael from Brazil, studying oceanography at University of Otago; Cherry and Daisy from China studying journalism and film at Victoria University of Wellington, Aprillia and Mira from Indonesia studying at business and law at the University of Auckland, Morgan and Alyssa from USA, studying marine and earth sciences at University of Canterbury and finally Lina and Thao from Viet Nam studying Resource and Hazard Management at Canterbury also.
The voting was intense with our USA, Brazilian and Chinese pairs exchanging first, second and third place throughout the process and over 6,000 votes being counted in total.
In the final days of voting, Cherry and Daisy launched ahead, sealing the number one spot.
An Education New Zealand film crew surprised Cherry at Victoria University of Wellington giving the good news, and she immediately skyped Daisy in China to share it. You can watch the video here It’s priceless.
What happens next?
Daisy is preparing to travel to New Zealand to join Cherry in mid-July. At ENZ, we’re planning the study adventure of a lifetime – showing the very best that New Zealand has to offer Cherry and Daisy in their nominated subject areas of interest (creative arts, journalism, film and education).
We’re also putting together a fantastic tourism schedule, starting with a few days in Wellington and a winter escape to Queenstown, thanks to our supporters at Air New Zealand. Our global social media audience will also help plan the trip – voting for what Daisy and Cherry will do in New Zealand, in exchange for prizes. During their ten day visit and we’ll follow Daisy and Cherry’s adventures – recording video diaries, capturing photos and uploading blog stories along the way.
While our winners are from China, they are excited to be the eyes and ears for prospective students all over the world and we know that they’ll do a fantastic job raising awareness of the New Zealand study experience. Watch this space! Facebook, Twitter & Weibo.
ENZ programme review
Through this, they have access to tools in our Brand Lab, are listed on our website, and we send student leads their way through studyinnewzealand.com.
We’re reviewing the way the programme operates and is administered now that it’s been underway for a year. The project to review the programme is currently open for tender on the New Zealand Government Electronic Tenders Service.
We know there are improvements to make to the programme and challenges to address, and this programme review reflects the points you’ve raised with us. Immigration New Zealand is a key party to this review and will be consulted throughout.
ENZ staff will continue to manage the programme during the review. We haven’t reappointed a Channel Development Manager at this stage; if you have any queries, please contact us through agenthelp@enz.govt.nz.
New website for MOE
The new website will become the gateway to and go-to source for all government information about education, and replaces the former MOE website (www.minedu.govt.nz), which was decommissioned on 30 June 2015.
The new website is part of a suite of changes MOE has made to its online presence and visual identity to work better across all channels, including online and with mobile technology.
In line with the change to www.education.govt.nz MOE is also changing its email address from @minedu.govt.nz to @education.govt.nz.
Now would be a good time to update the relevant email addresses and any links you have to the old website.
Don’t worry if you miss some however, as emails sent to @minedu.govt.nz address will continue to work, as an ongoing rule.
Please share this information with anyone else, including agents, who you think would appreciate receiving this update.
India communications campaign wins top honours at PRWeek Awards Asia 2015
The awards, in their 14^th year, are among the most prominent and competitive ones in the region. Organised by Haymarket Media Ltd, they celebrate the most inspired and successful campaigns, companies and individuals in the Asia-Pacific communications industry.
The integrated campaign developed by ENZ’s India team along with support from industry partners created new ways of engaging with Indian students to study in the country’s institutions. ENZ used a combination of public affairs, public relations, advertising, consumer promotions and digital amplification, to highlight its offerings to the Indian student market. Initiatives introduced by ENZ in India were supported by NZ Inc. agencies and ENZ’s India PR agency partner Genesis B-M.
Speaking about the awards, Ziena Jalil, Regional Director – South and South East Asia, Education New Zealand said, “We are delighted with this recognition. It is a privilege to be considered for these awards with the likes of the UN Foundation and USAID and emerge winners.”
The PR Week Awards complete a hat-trick for the India PR campaign, following its win at the Public Affairs Asia Gold Standard Awards in November last year.
“Industry recognition is a great validation of what we have tried to achieve in terms of raising New Zealand’s profile as a quality student destination and education business partner in India,” says Ziena.
To learn more about the India PR campaign email: india@enz.govt.nz
Competition winners announced South and South East Asia
The first competition was open to SSEA students from selected institutions currently pursuing undergraduate programmes in business, marketing and/or related disciplines. Students were asked to submit a 12 month marketing strategy that would promote New Zealand as an education destination in their own country.
ENZ is pleased to announce that five entries – two from Viet Nam and one each from India, Indonesia and Malaysia have won all-expenses paid four-week internships in New Zealand. The interns will arrive in New Zealand between July and September.
The winners and their hosting New Zealand institutions are:
Viet Nam
Pham Phuong Lan going to Academic Colleges Group
Nguyen Hoai Thuong going to Palmerston North Girls High School
India
Armeet Narang going to Avondale College
Indonesia
Edo Dwi Prayogo going to the University of Auckland
Malaysia
Kong Kah Weng going to Choose New Zealand Education Alliance
The second competition was targeted at secondary school students in South East Asia only, with the aim of prompting them to research what it would be like to live and learn in New Zealand. The students each submitted a 700-word essay demonstrating their take on the theme of ‘Think New: Think New Zealand’. ENZ received some outstanding entries across all four target markets. The winning essays (listed below) were all published in top-tier media publications.
Malaysia
Nur Afiqah Azizan - essay published in The New Straits Times (Learning Curve)
Indonesia
Siti Hajar Saskia Putri - essay published in Hai! and CosmoGIRL! magazines
Thailand
Sirinut Talpraderm - essay published in The Bangkok Post (Student Weekly)
Vietnam
Nguyễn Thúy An - essay published on Kenh14.vn
We’ll follow up with the students and their host institutions during their time in New Zealand and keep you posted as to their experiences.
Agent engagement in Thailand
Delivering his welcome speech, H.E. Mr Reuben Levermore, New Zealand’s Ambassador to Thailand, emphasised the niche strengths of New Zealand education; how we can best stand out from crowd and the importance of agents as key partners in raising awareness.
The workshop included speakers from New Zealand Trade and Enterprise and Immigration New Zealand, Thai government partners and local New Zealand alumni, to help give agents a good understanding of the value of New Zealand’s education offering and to provide them with a range of tools to sell New Zealand as an education destination.
Chortip took a new approach to the workshops – presenting on market trends and statistics, while also showcasing niche courses offered in New Zealand such as film, animation and sports management. The workshop topics included: cyber security and health IT in Thailand; labour market information; overseas engineering programme accreditation and approval by the Council of Engineers Thailand; criteria for establishing equivalence for New Zealand education qualifications by the Bureau of Education Testing under the Thai Ministry of Education; and ‘Apply on Behalf’ online visa application training by Immigration New Zealand.
This was the first full day workshop delivered in this style offered to Thai education agents and was well received by participants. ENZ will continue to support agents in Thailand in promoting New Zealand as a study destination, with further activities planned in the coming year.
New Zealand on the road in Viet Nam
The students were all treated to special presentations during the tour, with most walking away with an ENZ bag containing materials promoting New Zealand as an education destination.
The purpose of the Roadshow’s education aspect of the was to raise awareness of New Zealand and drive registrations for the upcoming New Zealand education fairs on 3 – 4 October.
This was very much an NZ Inc. initiative with ENZ, the New Zealand Embassy and Tourism New Zealand all working together to make the roadshow a reality.
A Māori cultural performing group from the New Zealand Māori Arts and Crafts Institute stole the show.
“Māori culture is a fascinating and unique part of New Zealand culture; it’s something that sets us apart from others,” said New Zealand Ambassador HE Haike Manning. “The visit by this performance group was a great opportunity to showcase Māori culture to Vietnamese students to raise their awareness and interest in our country,”
“We took the opportunity to showcase a number of other things we think make New Zealand special – our excellent education system, our beautiful landscapes, our cities, our food – all the things that make New Zealand such a wonderful tourism and study destination! We also showcased our positive and growing relationship with Viet Nam, so that Vietnamese students could gain an appreciation of the cooperation that has being going on between New Zealand and Viet Nam over the past 40 years.”
The Roadshow is the latest in a year-long series of events organised by the New Zealand Embassy as part of the ‘New Zealand – Open to the New’ season, celebrating 40 years of friendship and diplomatic relations between New Zealand and Viet Nam.
Korean education relationship strengthened
Minister Joyce took part in three key education-related events while there.
NZ/Korea joint qualification recognition one step closer
Minister Joyce and Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea (left) exchange gifts following the bilateral meeting.
Minister Joyce met the Republic of Korea's Deputy Prime Minister and Minister of Education, Hwang Woo Yea, on 19 October, and announced the completion of a research project which confirmed the comparability of the two countries’ senior secondary school curricula and qualifications. They also discussed other bilateral cooperation matters, such as increasing the two-way flow of students and Korean language teaching in New Zealand.
“Working towards joint recognition of secondary schools qualification will encourage more Korean and New Zealand students to study in each other’s country, particularly as New Zealand and Korea are set to become even closer partners as we implement our new Free Trade Agreement,” said Minister Joyce.
Game On English - Golf scholars and Minister exchange swing and putting tips
Minister Joyce demonstrates his putting prowess
Four aspiring Korean golfers will get the opportunity to walk the footsteps of world-famous Kiwi-Korean golfers thanks to a Game On English - Golf scholarship awarded to them in Seoul on 19 October by Minister Joyce. Game On English - Golf provides intensive English language classes and top quality golf coaching to talented young Koreans who want to become professional golfers.
ENZ’s Regional Director for Japan, Korea and the Americas, Lisa Futschek, explained, “‘Game On English - Golf’ brings together New Zealand’s expertise in golf coaching with our education system that consistently ranks amongst the best in the world.
Fifteen year-old scholarship recipient, Ms Lim Hee Jeong, commented at the awards ceremony, “I am honoured to be the first Game On English - Golf scholarship winner. I will train very hard at New Zealand’s best golf training academy, the Institute of Golf, and study very hard at Unique New Zealand, and [one day] become a top professional golfer!”
L-R, scholarship recipients: Kim Beom Soo (age 17), Jung Teayang (age 15), Lim Heejeong (age 15). Absent: Kim Sojung (age 17)
Kiwi Alumni Association supporting New Zealand graduates in Korea
There was a warm and friendly atmosphere at the Kiwi Alumni reception
More than 100 graduates of New Zealand education institutions turned up to the second networking event organised by the Kiwi Alumni Association and held at the New Zealand Residence on 19 October.
The Kiwi Alumni Association was launched in March 2015 during the Prime Minister’s visit to Seoul as a way to tap into the growing number of New Zealand-educated Koreans who are returning to Korea. Maintaining contact with the alumni, who go on to work in diverse industries, helps build a constituency of supporters for New Zealand across Korea.
“The Kiwi Alumni Association provides opportunities to develop and grow partnerships between New Zealand and Korea. The networking opportunities offered by the Kiwi Alumni Association are hugely important, providing a strong basis on which partnerships and other collaborative prospects can be formed,” said Minister Joyce.
Instagramification
For those who haven’t joined the Insta-revolution, Instagram is a photo sharing app and social network. Instagram is all about sharing aspirational images, so it’s the perfect space to grow brand awareness through creative and clever imagery, and storytelling.
Since being acquired by Facebook in 2012, Instagram has gone from strength to strength and is now the world’s fastest growing social media platform. It’s extremely popular in the youth market, has more monthly users than Twitter and has a highly engaged and positive audience. There’s lots of information out there about Instagram and how it can support your marketing activity – a good place to start is Social Media Examiner.
ENZ launched @studyinnewzealand on Instagram in February, choosing to hand the reins over to 15 scholarship students to document their New Zealand education experience.
With a little incentivising ($200 towards a study adventure for the best contributor) and some creative angles, our students have showcased all the great things New Zealand offers as a study destination – from meeting people (and puppies) to having outdoor lessons on a sunny spring day; and from walking the Tongariro Crossing to ticking the quintessential bungee off the New Zealand “must-do” list.
Adopting this authentic voice has seen significant organic growth in @studyinnewzealand followers. The latest tally was 6,163 followers, with more than 1,000 prospective students signing up to follow us in the last two weeks.
We are also able to use the student’s Instagram content on our Study In New Zealand Facebook and Twitter pages, to support content and to create conversation.
If you haven’t already checked it out, follow our student journeys at @studyinnewzealand or tag us in your next Instagram masterpiece. Email us at social@enz.govt.nz if you’re considering handing your Instagram account over to your students.