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Latin American agents tour New Zealand
The trip was organised by Carlos Robles, Director of IEP’s New Zealand Choice Schools, a consortium of 14 New Zealand secondary schools. It began in the north with a visit to Kerikeri, and covered schools right through to Dunedin – hitting Auckland, Te Puke, Napier, Rotorua, Wellington and Queenstown in between.
Carlos said the diverse range of schools and settings gave the agents useful insights into what New Zealand offers as a study destination.
“At Kerikeri High School, the agents participated in a Sailing Academy with the students, while in Queenstown they witnessed the modern facilities and collaborative learning approach at Wakatipu High School,” said Carlos.
“It showed agents the range of education experiences that Latin American students can have in New Zealand and that often aren’t available in their home countries.”
In Napier, the group visited Taradale High School and William Colenso College before hitting Western Heights High School in Rotorua where the students performed a haka. The whirlwind trip ended at Te Puke High School.
ENZ’s Senior Market Development Manager Brazil, Ana Azevedo, said the agents returned to Mexico and Brazil with a deeper knowledge of the secondary school possibilities they can share with their students.
“It reinforces that experiencing a Kiwi classroom first-hand is a great way to inspire agents to promote the variety of high-quality education offerings in New Zealand.”
The agents also had some time for adventures including taking in the sights in Queenstown and Milford Sound, spending an afternoon at Te Papa in Wellington, cycling through the vineyards in Napier and relaxing in the hot pools of Rotorua.
Indian students look to Kiwi universities
The third round of the New Zealand Excellence Awards (NZEA) was announced earlier this month at a student and media event, with John Laxon, ENZ Regional Director for SSEA and actress Kriti Sanon, ENZ’s Brand Ambassador for India, on hand to present.
This round of NZEA is the biggest yet, with 34 scholarships together valued at $215,000 NZD. The scholarships are jointly funded by ENZ and all eight New Zealand universities, offering deserving Indian students partial scholarships to study at New Zealand universities.
On the back of the awards, ENZ also partnered with Universities New Zealand to launch the New Zealand Master’s campaign in India, promoting industry-linked 18-month taught Master’s qualifications for Indian students, with flexible options to suit a student’s career trajectory.
A dedicated microsite to help students explore options is now live.
ENZ’s Country Manager for India, Jugnu Roy, says both initiatives show there’s a growing interest among Indian students for tertiary qualifications in New Zealand universities.
“In particular, they are drawn to the flexible nature of the way New Zealand courses are structured and the fact that all our universities rank in top 3% of the world globally (QS world rankings).
“That they can access these ‘Future-proof’ programmes that help prepare students to enter the global marketplace is what makes us stand out as a study destination compared to other countries.
“Both of our announcements were well received by students and media – ENZ’s scholarship team saw a surge of high quality applications coming in for the 2018/19 round of NZEA.”
To amplify both announcements, ENZ and some New Zealand universities are organising a Counsellor Training Webinar later in the month to equip agents to help promote these initiatives to prospective students.
New Zealand academics star in event season in India
ENZ’s Country Manager for India, Jugnu Roy, leveraged the in-market presence of 14 New Zealand researchers and academics by putting together a third Guest Lecture Series (GLS).
“The GLS showcases New Zealand’s research strengths across a range of disciplines, particularly STEM, sustainability and nutrition which were of great interest to the audience, and reinforces the quality and global rankings of New Zealand’s universities to prospective students.
L-R: HE Ms Joanna Kempkers; Shri Manish Sisodia, Deputy Chief Minister Delhi and John Laxon, RD ENZ.

“The GLS was a big undertaking, with 44 lectures across 23 premier Indian institutions – it was very well-received by Indian students and academics.”
In addition, ENZ put together a high-powered Academic Conclave, attended by New Zealand academics as well as academics, researchers and industry experts from across India. It featured workshops on topics of mutual interest for both countries including smart cities, research collaboration and future-proof education.
The event was inaugurated by New Zealand High Commissioner Ms Joanna Kempkers, Deputy Chief Minister and Education Minister of Delhi Mr Manish Sisodia, as well as a video message by the Human Resource Development of India Mr Prakash Javadekar.“The programme aimed to introduce and progress collaboration opportunities between countries,” said Jugnu.
The event was inaugurated by New Zealand High Commissioner Ms Joanna Kempkers, Deputy Chief Minister and Education Minister of Delhi Mr Manish Sisodia, as well as a video message by the Human Resource Development of India Mr Prakash Javadekar.
Learning about coffee in Colombia
Sarah hand-picking ripe berries in a field in Bogota.

In May 2017, I spent four weeks learning Spanish at the Universidad Tecnológica de Bolívar. The course refined my Spanish skills to be useful in commercial settings and improved my understanding of Colombian culture and the primary industry opportunities there.
I already had a good base of Spanish before I arrived, having studied it for almost 10 years. But being in Colombia really pushed me in expressing myself in Spanish, extending my ability to hold well-structured and formal conversations. The Colombian accent is very easy to listen to. Everyone is exceptionally well-spoken which made it a prime destination to study Spanish!
I did four-hour intense contact sessions with my tutor every morning, reading articles, watching videos, making presentations and critically discussing Colombian history, free trade, sociology and current events.
I’m extremely passionate about Latin American culture and agribusiness relations with New Zealand. I’m currently studying towards a Master of Arts in Spanish and I hope to research New Zealand primary industry relations with Latin America as part of this.
During my time Colombia, I went on a tour of a commercial coffee bean farm a few hours from Medellín and saw the process from crop propagation right through to the harvested bean grading process. I really enjoyed learning every step of the growing and production process, using my agronomy experience to understand crop husbandry practices, gross margins and market dynamics.
“I really pushed myself to make the most of my short time there – this trip was a real chance for me to dedicate time to a topic that I’m so passionate about.”
Living in a different culture is a fascinating experience. There are so many questions you’re anxious to ask when you’re in another culture, and it was a good exercise asking why things are the way they are, and to not compare New Zealand with Colombia.
The greatest challenge was getting my head around Colombia’s complex 20th century history and politics, understanding how corruption has permeated through the society. This concept is rather foreign to us as New Zealanders, and one that Colombians today are dead set on changing. But in Colombia, even people who have experienced hardship still radiate positivity.
By far the most interesting aspect for Colombians was how young and conflict-free New Zealand is as a country. It was also interesting discussing how our cultural differences influence the ways women are perceived in our countries, and how this is evolving in Colombia with a growing sense of feminism.
I really pushed myself to make the most of my short time there to study Colombia and its relationship with New Zealand. Having the opportunity to meet New Zealand diplomats has changed my career aspirations – seeing the jobs and roles that exist as our trade relationship strengthens was very helpful. I think it is difficult for students and young professionals to visualise our futures without seeing for ourselves what trade, markets and diplomacy look like in real life. The experience has had a big impact on broadening my horizons.
I don’t take for granted the opportunity this scholarship has given me – life becomes busy with work, relationships and “reality”, and this trip was a real chance for me to dedicate time to a topic that I’m so passionate about.
Alumni embrace tikanga Māori in Vermont
The North American Whānau Council – East Coast is one of three Whānau Councils worldwide (the other two being Europe and the USA’s West Coast) and is made up of AUT alumni who attended the Noho Marae weekend at AUT’s Ngā Wai o Horotiu marae.
There, students learned what it means to be whānau and experienced a range of Māori cultural activities including sleeping on the marae and learning waiata and the haka.
Jason King (centre) Senior Lecturer of the Faculty of Maori & Indigenous Development, AUT with brother Charles and wife Andrea.

Originally a student-driven initiative in Europe, the Whānau Councils are now supported formally by AUT and Jason King, AUT’s Senior Lecturer, Faculty of Māori and Indigenous Development. Jason and his wife Andrea make an annual trip to each of the Whānau Councils’ AGMs.
Lewis Gibson, ENZ Field Director, North America, attended this year’s events with students from Champlain College (currently hosting its first Māori student on campus) and the University of Vermont (UVM) where AUT has exchange programmes.
“The Whānau Councils act as local communities for alumni to maintain their connections to each other, New Zealand and Māori culture.
“They’ve also been instrumental in helping US universities connect with their own tangata whenua; the Chief of the Nulhegan Abenaki tribe, Don Stevens, attended Whānau Council events this month to show support. For these students, it was the first time many had had any interaction with the Abenaki.”
Lewis said the experience these students had at AUT’s Noho Marae has profoundly impacted them, turning them into lifelong advocates for New Zealand, its education system and Māori culture.
“By embracing an indigenous culture on the other side of the world these students have found a home away from home and a whānau they belong to.”
This sense of belonging has remained long after those students left New Zealand. Today, a large number of alumni from both UVM and Champlain College have become teachers, sharing Māori culture in their own classrooms with their students.
“By incorporating lessons and culture from New Zealand, these alumni are exposing US students to the benefits of a New Zealand education, as well as actively sharing their positive New Zealand education experiences with their peers in the wider community.
“This encourages more US students to participate in study abroad opportunities in New Zealand, and further entrenches the kiwi connections in Vermont,” Lewis said.
Future Proof 2.0
The campaign builds on the success of an earlier campaign in March 2018, which reached more than 33 million potential students and achieved 14 million social engagements.
We encourage New Zealand education providers to align their marketing activities with Future Proof 2.0 to increase and amplify impact.
About the campaign
Future Proof 2.0 is an integrated global campaign run across paid media, social media engagement, studyinnewzealand.govt.nz, email and PR.
The campaign, which began 8 October and runs for eight weeks, aims to attract high quality students from our key strategic markets by raising awareness of New Zealand’s education quality.
It integrates all of ENZ’s marketing channels, draws on behavioural data from our database marketing programme and leverages the one million-strong audience on our social channels (Facebook, Instagram, YouTube and, in China, WeChat).
The campaign will direct prospective students to a Future Proof 2.0 landing page and encourage them to join My StudyNZ, an online tool that helps them find the New Zealand study programmes that best suit their needs. Students can shortlist their favourite programmes, track their application progress and send enquiries to education providers.
Campaign messaging
Future Proof promotes a September 2017 report by The Economist Intelligence Unit ranking New Zealand as first out of 35 countries at preparing students for the future. Future Proof 2.0 continues the conversation by showcasing some of the exceptional teachers and academics who make New Zealand’s education system world leading.
The campaign’s central message is: Our teachers lead the world in preparing students for the future.
The key messages are:
1. Our teachers give you the skills to put your knowledge to work in the world.
- Students in New Zealand learn to think critically and creatively, work collaboratively and develop a global mindset, making them more prepared, and adaptable, for the future world of work.
2. Our teachers challenge you to reach your potential in an unlimited learning environment.
- Students in New Zealand gain practical, hands-on skills both inside and outside the classroom.
3. Our teachers are inspired by a society that encourages curiosity, new ideas and respect for the world around us.
- Students in New Zealand thrive in an open, welcoming society that embraces new ideas and innovative thinking.
Future Proof 2.0 will keep the same slogan as the previous campaign: Future Proof yourself in New Zealand.
We’ve created compelling content – videos, photos and written content – to share stories about New Zealand’s teachers with the world.
While Future Proof 2.0 will feature many great teachers, our three stars are:
Professor Kathleen Campbell, a geologist, paleoecologist and astrobiologist at the University of Auckland
With her expert credentials and involvement in the NASA 2020 Mars Rover Mission, Kathleen is a standout example of the high-quality academics that students can work with at New Zealand universities.

Mark Hanlen, a marine studies teacher at Whakatane High School
A favourite amongst his students, and with an infectious passion for his subject, Mark's story makes a great showcase for hands-on, real-world learning. He brings the concept of manaakitanga (mutual respect) into his teaching both inside and outside the classroom.

Dr Faith Kane, a senior lecturer in textiles at Massey University
Faith brings a creative element with a future focus to the campaign. Her work in laser processing textiles and textile design for sustainability speaks to New Zealand's innovation strengths and real-world problem solving.

How can Future Proof 2.0 help you?
You can increase the impact of your marketing by aligning your timings and activities with Future Proof 2.0. For example, you might like to highlight your region’s or institution’s teachers while the campaign is running.
Using our creative assets
Assets we’ve created for the campaign include videos, imagery and blog posts, quotes and other written content about our teachers and their students.
We will add all assets to The Brand Lab as they become available.
Useful resources
You can find advice on identifying audiences, channels and story ideas on the Skills Lab .
For example, there are practical tips on:
- Creating a digital marketing strategy
- Using social media to turn your followers into advocates
- Writing great blog posts
- How we use My StudyNZ to match students to institutions
Spring has sprung so let’s refresh your Study in New Zealand profile
Euan Howden, ENZ’s Student Attraction Director, says an institution’s SiNZ profile is an important digital flag that ENZ can help promote through its digital work programme.
“Think of your SiNZ profile as the digital shop front that links to your own website. For many schools, and especially smaller providers, this profile is a key way that a prospective student can find you through ENZ’s marketing efforts.
“We want to make your profile as good as we can. Over the next few months, ENZ will be undertaking a scan of all profiles and where needed we’ll refresh a profile so it’s ready for the new year.
“We’ll start by looking to see where a profile hasn’t been updated for quite a while or where key information isn’t included. We’ll then refresh profiles with information from your own website and check in with you to ensure you are on board. We’ll also check that we have the correct administrator details so that you can update it in the future.”
Want to refresh your own profile? Have questions? Email info@studyinnewzealand.govt.nz and we’ll be in touch.
Future Proof 2.0 campaign increases student engagement
While ENZ’s first Future Proof campaign in March 2018 was designed to raise awareness of New Zealand’s ranking as first in the world for preparing students for the future, Future Proof 2.0 evolved to focus on lead conversion. To do this, ENZ showcased some of the exceptional teachers and academics who make New Zealand’s education system world leading.
The result was a 42 percent increase in active visits on the Study in New Zealand website and over 9,000 new leads to the ENZ database, which is a 208 percent increase compared with Future Proof 1.0.
“While the majority of these leads are interested in bachelor’s or master’s degrees, there was an increase in students interested in New Zealand secondary schools too. In fact, it was the biggest interest in schools that we’ve seen from a campaign to date," says Patrick Holden, ENZ’s Digital Media Project Manager.
“Furthermore, we polled users of the Future Proof landing page asking ‘How likely are you to consider studying abroad in New Zealand’ – over 82% said they were either ‘very likely’ or ‘somewhat likely’ to choose New Zealand. That’s a fantastic result.”
Thirty-eight percent of users of the Study in New Zealand website said they’re intending to leave to study abroad within 1-6 months, followed by 25% within 6-12 months and 37% one or two years away.
“As many of these students are still in the consideration/research phase of deciding on a country to study abroad, our database marketing enables us to engage with these students to promote New Zealand.
ENZ’s Facebook followers were also highly engaged with the campaign content, with an 11.8% engagement rate (nearly double the 6% benchmark). Messenger inquiries from prospective students showed interest in master’s education, praise for New Zealand’s teaching quality and questions about student visa requirements.
“These specific enquiries indicate the audience is moving through the conversion process, from discovering New Zealand to deciding on a study programme here,” says Patrick.
“This is a result of having an accurate targeting strategy in place to help attract the right type of student leads.”
Chilean students and teachers tour New Zealand
The programme aims to broaden access to intercultural learning opportunities for Chilean students from disadvantaged backgrounds. It is fully funded by the Chilean Government and administered by AFS Chile and AFS New Zealand.
The students – from Cerro Navia, Lo Prado, and Pudahuel, three of the lowest income territories in Chile – had never travelled before. In New Zealand, they participated in English language lessons as well as cultural activities in Auckland and Whitianga. This included visiting a Marae and living with local host families to experience family life in New Zealand.
AFS National Director, Doris Cuthell, said it was a privilege to welcome the students to New Zealand.
“The Chilean Government is committed to increasing access to cultural and educational experiences for young people, to help equip them for a more interconnected world,” said Ms Cuthell.
“Our Global Choice programme was a perfect fit for these students, and the experience life-changing.”
The students and their teachers finished their trip at a reception in Wellington on 12 December with Wellington Mayor Justin Lester, the Chilean Ambassador to New Zealand Rodrigo Espinosa and AFS New Zealand. Mr Lester spoke to the students about his own life-changing AFS experience during an exchange to Germany.
“Immersion allows students to experience other cultures and learn English in a way you can’t at home in the classroom,” said Ms Cuthell.
“From Barrancas to New Zealand is a fantastic initiative – we’re very proud to be involved in a programme that is increasing our capacity to broaden access to intercultural learning for more diverse communities.”
The Chilean Government is committed to working with AFS New Zealand through the Global Choice programme and will provide From Barrancas to New Zealand scholarships for the next three years.
US Fall recruitment tracking well
ENZ and representatives of New Zealand education providers spent the season interacting with students, parents and education professionals across the US at various recruitment fairs and study abroad fairs.
They also attended industry conferences, such as the NAFSA Regional Conferences which provided great opportunities to network with their US counterparts, reconnect with current partners and find new partners.
Lewis Gibson, ENZ Field Director, North America, said these events, against the backdrop of ENZ’s Future Proof 2.0 campaign, led to a spike in US visits to the Study Abroad page of the SiNZ website and sign ups to MyStudyNZ.
“This highlights the importance of combining digital efforts with in-market visits to the US, where personal relationships are important in ensuring the success of partnerships and the flow of students,” said Lewis.
States where New Zealand representatives were active directly corelate to increases in page views (see table below).
For example, SiNZ saw 9,234 and 7,359 unique visitors from California and Michigan respectively during 2018, out of a total of 71,549 US visitors.