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  • Education New Zealand launches Brand Protect 2.0 Campaign

     

    On 23 November, ENZ will be launching a digital brand campaign informally known as ‘Brand Protect 2’.

    This is a direct continuation of the Brand Protect campaign that ran July to August, and became our most successful brand awareness campaign to date. Research shows us that global sentiment towards New Zealand remains positive, so this is a key moment to leverage this attention to tell the education story in-market. 

    The new iteration will run in Indonesia, the UK, and Viet Nam from 23 November-23 December, with China following in January. Our campaign activity will be supported by a range of content on our own social media channels. 

    In addition to the content, a new landing page has been developed to further underline New Zealand education values and draw a connection between our global reputation and the strength of our education system. As well as this, audiences will be directed to explore their future study options on SINZ and join our social communities.

    Please email brand@enz.govt.nz for all questions and enquiries, or speak to your ENZ representative.

  • Issues of race, heritage and identity connect students across the seas

    There was a total of 87 participants, made up of members of UMD’s College Success Scholars’ Programme, a cohort of 100 Black and Latino men, and students of Jason King’s Māori Leadership course at AUT.

    ENZ Director of Engagement – North America, DuBois Jennings, described the event as profoundly moving.

    “It was incredible seeing the two cohorts of students sharing both their similar and unique experiences,” he said.

    “This is exactly the kind of engagement Education New Zealand is looking for in terms of our goal of creating global citizens in New Zealand and developing mutual understanding between underrepresented students in both countries. We're excited to see what else can be done in the future and hopeful that this is the beginning of a long and meaningful relationship between UMD and AUT.”

    UMD have expressed some interest in developing a programme based on this event that looks to develop inter-cultural competency and a better understanding of racial issues.

    The success of this programme aligns well with ENZ’s goals in the United States of  repositioning New Zealand as a recognised leader in diversity, equity and inclusion.

    “It also aligns nicely with the internationalisation stream of the New Zealand Government’s Recovery Plan,” DuBois said. “While borders remain closed, we are committed to building on our connections within the US, as we continue to find new opportunities for students and educators from the US and New Zealand to meaningfully engage.”

  • Education New Zealand’s Brand Protect our most successful brand campaigns to date

    Both campaigns exceeded previous ENZ results and were well above industry standards. These results, alongside the brand tracking research, have affirmed that global appetite for a New Zealand education remains high.

    “We have learnt that our message resonates globally with people who are now seeing New Zealand in a whole new light,” ENZ Director Brand, Clayton Foster, says.

    The second brand protect campaign – also known as Brand Protect 2.0 – ran from November to December 2020. It targeted the UK, Vietnam and Indonesia, and utilised the same video as the first campaign.

    Brand Protect 2.0 reached 47 million people and achieved a high view through rate of 33.79 percent – or one in three viewers watched the video to a meaningful extent. The overall engagement rate was also high at 29.42 percent.

    The first global brand campaign ran from July to August 2020. For a modest investment of $190,000 in Germany, Indonesia and Brazil, this campaign reached more than 30 million people across the three key markets and achieved an engagement rate of 22.35 percent. One in four people who came across this campaign watched the video to a meaningful extent.

    The Brand Protect campaigns are a key part of the Recovery Plan’s third workstream, ‘Transforming to a more sustainable future state’. They leverage the positive global sentiment towards New Zealand to keep the dream of a New Zealand education alive in-market.

  • MIQ costs changing for temporary visa holders

    Our managed isolation and quarantine (MIQ) facilities are an essential part of our COVID-19 defence system.  The fees charged to people who stay in MIQ are designed to strike a balance between the benefits to both the New Zealand public of having such a robust system, and those who leave and enter the country.

    Currently, temporary entry visa class holders are liable to pay $3,100 for 14 days in managed isolation. 

    From 12:01am on 25 March 2021, anyone entering New Zealand on a temporary visa is now liable to pay the MIQ fee of: 

    • $5,520 (including GST) for the first or only person in the room;
    • $2,990 for an additional adult in the same room;
    • $1,610 for an additional child (aged 3-17 years) in the same room.

    Charges for some stays in managed isolation were introduced in August 2020, as it was not financially sustainable for the Government to continue to fund all the costs of MIQ. The fees were set at two levels: one for returning New Zealanders and one for some temporary visa holders.

    These new charges will help ensure the ongoing financial sustainability of MIQ, which is now expected to remain in place for at least the rest of 2021. However, as time has passed, Cabinet has decided that more people entering the country should contribute to the costs of their MIQ stay.

    The fee level temporary visa holders pay is closer to the actual cost of MIQ, although the Government is still subsidising some of the cost.

    The new fees are the same as those charged to critical workers entering the country under a border exception. Critical healthcare workers entering under a border exception will continue to be charged the current standard fee of $3,100 to ensure the healthcare workforce can be quickly scaled up in case of a resurgence of COVID-19.

    MBIE can grant a full or partial waiver of managed isolation fees in cases of financial hardship or other special circumstances, or arrange a deferment of payment, for temporary entry visa class holders. 

    See the MIQ website for more details: https://www.miq.govt.nz/being-in-managed-isolation/charges-for-managed-isolation/

  • Code Camp gives Japanese students a taste of a NZ education

    ENZ delivered a one-day Code Camp on 11 July to 14 high school students at Waseda Jitsugyo School, using the Code Avengers platform to deliver coding lessons in English to the students and help them build a New Zealand-themed website.

    Code Avengers is a global EdTech company based in NZ that provides interactive, gamified online courses that teach a broad range of digital skills including computer coding, digital literacy, and design.

    The Code Camp was delivered in a hybrid format with two instructors onsite at the school and one instructor joining online. The day received positive feedback from students who not only enjoyed learning how to code using English, but also experienced New Zealand’s inquiry-based style of learning in a fun, collaborative environment.

    ENZ’s Director of Education – Japan, Misa Kitaoka, says there is plenty of potential for EdTech services in Japan.

    “While there is a general perception of Japan being technologically advanced, there is a lot of catching up to do when it comes to technology . As the Japanese government accelerates the promotion of digital education during the pandemic, Code Avengers meets the immediate demands of Japanese educators to teach Digital Technology and English language.

    “What makes Code Avengers unique is its user-friendliness, accessibility and affordability.”

    Coming up in September, ENZ is teaming up with Young Enterprise (YES), the North Asia Centre of Asia-Pacific Excellence (North Asia CAPE) and MEXT Tobitate (Japan’s Ministry of Education, Culture, Sports, Science and Technology) to deliver a 3-day Biz Venture Programme.

    Twenty high school students from Japan and New Zealand will meet online for three days to develop business solutions to address social issues in Japan, including child poverty, gender equality and well-being, and exploring the themes of UN SDGs (Sustainable Development Goals).

    Like Code Avengers, YES has been supporting secondary schools across NZ to promote youth entrepreneurship registering more than 1,000 enterprises, some of which have a strong SDGs focus on their business solutions.

    Head of YES, Elizabeth Pittman says, “We are thrilled to offer our first ever entrepreneurship programme for New Zealand and Japanese students.

    “With New Zealand’s geographic isolation and relatively small population, many Kiwi businesses need to think globally from the start. The BizVenture programme will allow our students to understand the Japanese business context and increase their global competency.  New Zealand youth have such a strong interest in sustainability and improving social outcomes within their communities and abroad, and this challenge allows them to explore that interest in a business context.” 

    ENZ looks forward to continuing to exploring new modes of delivery and showcasing NZ education to key partners in Japan.

  • Education diplomacy strengthens New Zealand’s relationship with the Pacific Alliance

     

    This initiative, funded by Education New Zealand Manapou ki te Ao, is a significant milestone in the relationship between New Zealand the alliance.

    At the graduation ceremony, New Zealand Ambassador to Chile, Linda Te Puni, said “this celebration today is, first and foremost, yours but it is also a milestone for New Zealand because it reaffirms our commitment to the Pacific Alliance. We are pleased to continue to build and strengthen this relationship in various areas, including networking, educational and between peoples.”

    The Pacific Alliance is a Latin American free trade area and economic integration initiative, established by Chile, Colombia, Mexico, and Peru in 2011. The bloc comprises the world’s eighth-largest economy and is home to over 220 million people. It has been identified by the Ministry of Foreign Affairs and Trade as a priority region for New Zealand, with negotiations for a free trade agreement currently underway.

    The objective of the English Network of the Pacific Alliance is to develop a cooperation strategy to improve the language in the bloc, work in which it has had the support of New Zealand as an observer country.

    “The promotion of the English language expands our people’s access to educational, scientific, technological and employment opportunities, while contributing to the formation of a more productive workforce, with a view to strengthening our competitiveness in global arenas,” Director of Regional Coordination and Integration Mechanisms of the Ministry of Foreign Affairs of Colombia and National Coordinator of Colombia for the Pacific Alliance, Adela Maestre, said.

    The Pacific Alliance version of the NZGCC was led by teachers from Massey University. The first four weeks of the course were dedicated to the certificate, while the last two focused on creating a ‘community of learning’ for support and guidance, where methodologies, teaching practices and resources can be shared well after the course has finished.

    The NZGCC was originally designed by AFS. The certificate teaches self-awareness, empathy for other cultures, and ways to build bridges in multicultural settings.

  • First-ever New Zealand Global Competence Certificate with teachers from across Asia wraps up

    Over five weeks, the group completed 10 virtual sessions and 20 self-directed online modules. They learnt skills crucial to cultural competence, like how to build bridges in multicultural situations and how to break down stereotypes.

    This cohort received very positive feedback from those involved in the course, from learners to facilitators. Tran Nguyen Trinh Nguyen, a teacher from Gia Dinh High School, said:

    “After the course, I am more confident in embracing the differences that other people around me have. I am more eager to challenge myself to become a better listener, a better conflict solver and a more dynamic global citizen.”

    Videos on this cohort’s NZGCC journey and appreciation messages from learners and facilitators can be viewed here.

    This teacher cohort, alongside a recent students’ cohort, has also worked to lift the profile of New Zealand education in the Asia region – particularly in Vietnam. The team has received an overwhelming number of applications for the next NZGCC teachers’ course: 171 applications for the 25 available places.

    “By organising these special NZGCC cohorts, we hope to equip both teachers and students with additional knowledge and skills that supports their daily work and study, and enables them to thrive in what is an increasingly globally connected world,” ENZ Regional Director – Asia, Ben Burrowes, said.

    “We believe that the training programmes will open up more education linkages between all participating schools and when travel resumes, we look forward to seeing more Vietnamese teachers and students in New Zealand for in-person exchange programmes.

    Educators interested in participating in future cohorts can contact marina.wilmerstadt@enz.govt.nz to find out more.

  • Global demand for online courses from New Zealand, pilot shows

    ENZ has tested the market for New Zealand’s online courses using FutureLearn – a London-based platform with a global learner base of 17 million people.

    A total of 22 short courses from 13 New Zealand providers attracted nearly 63,000 enrolments from more than 48,000 individual learners in more than 200 countries between June and October 2021. The pilot project will run through to March 2022.

    ENZ’s General Manager of Partnerships and Marketing, Paul Irwin, says the pilot project demonstrates the potential of online study platforms to reach new global audiences and draw learners into more online or onshore study with New Zealand.

    “This pilot shows there is an appetite for online courses from New Zealand, as well as our ability to attract learners in full-time employment – a segment with a big potential for growth.

    “It also highlights the willingness of many in the New Zealand education sector to build their online presence,” he says.

    The pilot project featured digital courses from New Zealand universities, Te Pūkenga – New Zealand Institute of Skills and Technology, private training establishments and education technology companies – all promoted under the umbrella of a New Zealand-branded collection of courses.

    They covered a wide range of subjects from technology and accounting to languages and culinary skills. English language courses were the most popular, but there was strong interest in 3D animation and courses with a sustainability theme.

    “As well as running the digital learning project, ENZ was able to add value by steering the strategy to encourage learners to engage with New Zealand’s unique education brand,” Mr Irwin says.

    “Partnering with an existing online education platform like FutureLearn is a smart way to test global demand from online learners, to complement our traditional mobility audience.  We were able to use what we had, bypass the development phase and get to market fast with an established customer base, making it easier to test what did and didn’t work.

    “The next steps are to continue evolving our offering on FutureLearn and better understand the pros and cons of partnering with existing online learning brands versus the potential benefits of a New Zealand-only branded platform that uses existing, proven technology.

    “But we need to do more work first to develop a viable commercial model for providers. There is also room to improve the ability of providers to convert digital leads into viable pathways for further study,” he says.

    ENZ will be adding more courses and providers to the FutureLearn platform between now and March 2022 and is planning the approach for the next three months, as well as options beyond March with FutureLearn. 

    If you are interested in being part of the pilot, contact the pilot project manager Tim Brown at tim.brown@enz.govt.nz

    Find out more about the Online Learning Rented Platform Pilot by downloading the report and viewing the full pilot data.  Check out Education New Zealand’s Products and Services Diversification Programme Timeline.

  • ENZ introduces tā moko to young people in Japan

    Tattoos are increasingly popular among younger Japanese, so ENZ worked with BuzzFeed Japan to tell the story of the cultural importance of the traditional Māori form of the art.

    The BuzzFeed story featured ENZ Manapou ki te Ao Chief Advisor Māori, Karl Wixon of Ngāi Tahu, explaining tā moko's meaning for Māori as an expression of identity.

    "There are nearly 100 tribes in New Zealand. Tattoos symbolise your own tribe or identity to express your roots," Mr Wixon told Buzzfeed.

    "Tā moko design represents your tribal roots but can express your position in society. For instance, if you are a healer in your tribe, if you are a leader in society, that can be incorporated into the design of tā moko.”

    Mr Wixon said tā moko can also reflect things like the natural world around you and the ancestral stories you connect with.

    His tā moko is inspired by the tītī (sooty shearwater). The bird makes its home on small islands surrounding Rakiura (Stewart Island), south of Te Waipounamu (the South Island).  It is an important food source for some Ngāi Tahu and his family has been involved in the customary hunting practice for generations.

    Mr Wixon explained that while modern tattoos are done with ink, tā moko artists use natural materials including dyes made from the soils of their tribal lands, and carve them on the skin using tools made of wood and bone.

    "Tā moko is a design that’s created through kōrero (conversation). Even if you are not Māori, if you go through that process, some can take on tā moko. In fact, many tā moko artists are open to collaborating with cultures other than Māori," he said.

    BuzzFeed Japan attracts more than 35 million unique visitors a month and has a strong following among younger people. It is an arm of the global BuzzFeed media platform, which has more than 200 million users and operates in 11 countries.

    The BuzzFeed article is the latest in a series of initiatives by ENZ in Japan. In another, ENZ and the Hokkaido Board of Education have signed a partnership deal to promote cultural exchange through the shared interests of Hokkaido locals and New Zealanders, which include indigenous culture, primary industries and rugby.

    ENZ’s Director of Education in Japan, Misa Kitaoka, says it is important to recognise the links between the two cultures.

    “I look forward to introducing some other aspects of Māori culture that will resonate with young people in Japan and promoting cultural exchanges between Māori and the Ainu people of Japan,” she says.

    According to a survey by the Asia New Zealand Foundation Te Whītau Tūhono, Japan is most often identified as the country that shares views and values that are culturally similar to those of Māori.  The shared aspects of culture included valuing kaumatua (elders), mahinga kai (food customs), manaakitanga (hosting guests) and whanaungatanga (valuing relationships).

  • STEM and higher education in Thailand

    More than 600 visitors, along with our eight universities, Te Pūkenga and English New Zealand, attended ENZ’s online New Zealand Higher Education Showcase in early November. Instead of only showcasing institutions, we decided this year to have a Gradvocate live session as the main feature of the event.   

    Graduate students discussed their experience of higher education in New Zealand, and enabled Thai students and parents to see how successful our alumni are.  Asia’s 2019 Breakout Musician and NZ alumni Phum Viphurit performed a mini-concert, and ENZ’s Lisa Futschek granted the 2021 Alumni Hall of Fame Award to three outstanding alumni: Dr. Chakrit Tiebtienrat, Mr. Narun Wiwattanakrai, and Ms. Wipapat Somumchan.  

    The increase in registrations and visitors for this year’s event demonstrates growing interest in New Zealand’s higher education.  There were 620 unique visitors from 1,260 registrations, an increase of 59% in visitors and 3.6% in registration numbers since last year.   

    Later in November, the Thailand team successfully launched a NZ STEM Webinar series for teachers and students from Princess Chulabhorn Science High School (PCSHS) network, which comprises 12 schools for gifted students in four regions of Thailand.  

    The five webinars were offered in partnership with the University of Otago.  Presentations on topics such as augmented reality gave gifted young students the opportunity to see some of the pathways into STEM tertiary education in New Zealand.  Dr. Khunying Kalaya Sophonpanich, Deputy Minister of Education Thailand, also spoke at one of the webinars.   

    See Otago Daily Times article: Uni webinar series showcases offerings to Thai pupils 

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