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Government announces International Education Going for Growth Plan
The Plan outlines an objective to double the international education sector’s economic contribution by 2034. This target has been set at $7.2 billion.
In the short term, the Plan will have Education New Zealand (ENZ) focus its promotional efforts on markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets.
ENZ Chief Executive Amanda Malu says New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our classrooms and communities.
“A New Zealand education experience transforms lives, creating lifelong connections between students and Aotearoa. International education fuels innovation, boosts our economy, creates business opportunities, and delivers essential cross-cultural skills for a more connected world. The International Education Going for Growth Plan brings to life a vision to grow New Zealand as the destination of choice for international students,” Ms Malu said.
The plan to grow the international student sector has three objectives:
1. raise awareness of New Zealand as a study destination from 40% in 2024, to 42% in 2027 and 44% by 2034.
2. grow student enrolments from 83,400 in 2024 to 105,000 in 2027 and 119,000 by 2034.
3. increase the proportion of prospective students rating NZ among their top three choices of study destination from 18% in 2024 to 20% in 2027 and 22% in 2034.
In November 2025, in-study work rights will increase from 20 to 25 hours per week for eligible student visa holders and in-study work rights will be extended to all tertiary students in approved exchange or Study Abroad programmes, including programmes one-semester long.
The Ministry of Business, Innovation and Employment (MBIE) will progress work on medium-term immigration actions under the Plan - design of a new short duration visa for some sub-degree qualifications not eligible for post-study work rights and ways to make it easier for students to apply for multi-year visas. MBIE will seek input and views from key stakeholders to inform the development of this work.
You can view the International Education Going for Growth Plan document here.
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Student speakers at NZIEC 2018
WelTec student Angelique Viola came from the Philippines to study accounting here, leaving behind a secure job and taking a leap of faith. After graduation, her goal is to find employment as an accountant in New Zealand.Three things I’ve enjoyed about being an international student in New Zealand:
1. My tutors were supportive and made me feel comfortable to ask them questions. It helped me cope up with my studies and boosted my confidence. Other support, like the free shuttle bus provided by my school, was also a big help.
2. It is the first time that I encountered a study break during the school semester. That one-week break helped me to cool off before the final exams.
3. The Work-Ready Wellington programme helped me learn about New Zealand’s working environment.
Three things I’ve found hard about being an international student in New Zealand:
1. Finding a part-time job related to the field I am studying.
2. The cost of transportation is quite expensive.
3. It’s challenging to find an institution that offers free seminars/training to enhance specific skills I am lacking.
The one thing that would have made the biggest difference/improvement in my experience is…
I am taking a Graduate Diploma in accounting and it would be beneficial to have on-the-job style training and to learn software such as Xero or MYOB in the curriculum. This would definitely help me in my job hunt since most New Zealand employers are looking for experienced individuals.
Yuki Sugito left Japan to study at Wainuiomata High School – party driven by the appeal of the All Blacks at the 2015 World Cup. He has become involved in kapa haka, competing in the national championships with his school group. He plans to study tourism management at the University of Otago, and also wants to teach Japanese to Kiwis.Three things I’ve enjoyed about being an international student in New Zealand:
1. I like learning about New Zealand culture. At school, I participate in Kapa Haka and get to learn the significance of Māori traditions.
2. New Zealand school is less strict than Japan and I can relate to the teachers and build good relationships.
3. I can practice my English every day.
Three things I’ve found hard about being an international student in New Zealand:
1. Learning English is hard. In Japanese we don’t pronounce “r’s” and “l’s”. Also, the slang New Zealanders use is hard to get used to.
2. In New Zealand you have to self-manage your time. In Japan you “must” do things, in New Zealand you “should” do things, but no one makes you do it. You have to be motivated to achieve.
3. The NCEA system is different and hard. The system in New Zealand means if you don’t get your credits you can’t go to university. In Japan, the universities don’t operate like this.
The one thing that would have made the biggest difference/improvement in my experience is…
The classes for each subject in school are longer than in Japan. I wish New Zealand had at least a 10-minute break between classes. In Japan, classes are 50 minutes long with a small break in between which makes you feel recharged to learn the next subject.

Jingxin 'Ada' Wang is originally from China, and studied a master’s degree in accounting at Victoria University of Wellington. She enjoys travelling and has embraced hiking since being in New Zealand.
Three things I’ve enjoyed about being an international student in New Zealand:
1. Excellent international student insurance – I don’t need worry about any accidents.
2. Help from the international students centre, they give you the best advice no matter what issues you struggle with. There are also lots of discounts for international students such as gyms, barbershops and restaurants.
3. I went to a Work-Ready course organised by Wellington Council, which made it easier for me to find employment after graduating.
Three things I’ve found hard about being an international student in New Zealand:
1. The Kiwi accent was very hard to understand at the beginning, and it was difficult for people to understand my own accent.
2. It’s hard to find delicious and authentic Chinese food in New Zealand.
3. Winter is my nightmare, and the weather here is always so rainy, windy and cold!
The one thing that would have made the biggest difference/improvement in my experience is…
I wish I had more support from my university about New Zealand etiquette and taboo. International students need to mingle into New Zealand culture and society and know the appropriate way to speak and to behave.
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From the Acting CE: Forward together
Tēnā koutou katoa
Last week we took time internally to reflect on our work over the 2023/24 financial year. So much excellent work has happened over the past twelve months – it was wonderful to come together virtually as an organisation to celebrate the achievements.
There are good reasons to celebrate. International students are returning to New Zealand. The latest enrolment figures show that there were 69,135 international student enrolments with New Zealand education providers in 2023. This represents a 67 per cent increase compared to the full year in 2022 and 60 per cent of annual enrolments in 2019.
This is positive news for our education sector and good for our communities.
A key part of our strategy is to partner and connect and to be an enabler of international education for New Zealand, so I thought I would share with you some recent engagements with that in mind.
This past month I had the pleasure of speaking at the opening plenary session of the annual SIEBA (Schools International Education Business Association) conference in Auckland. The theme of the hui was Global Threads Local Ties. The school sector is very important to New Zealand’s international education offering. It is the second largest sub sector after universities, representing about 20 percent of the value of our entire industry and it is where we find the highest economic value and the greatest opportunity to pathway through to other New Zealand providers.
Likewise, in early August I was pleased to welcome to our Wellington office a delegation of twenty indigenous students visiting from the University of Toronto. Canada is one of New Zealand’s closest and longstanding international partners and it is pleasing to see indigenous-to-indigenous cooperation between both countries increasing. We are really noticing growing interest in this overseas as you will read in this article here. - Indigenous Internationalisation a hot topic
Turning our attention to the next 12 months, in June the ENZ Board approved our business plan for this financial year (1 July 2024 to 30 June 2025). The plan has four clear priorities:
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To grow and diversify the number and value of international students studying with New Zealand
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Partner and connect to be the trusted voice and enabler of international education for New Zealand
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To deliver sector growth through services that are valued by the sector, international students and New Zealand Inc partners, and
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Optimise ENZ to be a more efficient and effective Crown Agency.
When it comes to delivering valued sector services, the upcoming New Zealand International Education Conference (NZIEC KI TUA) in August will be provide an excellent opportunity to come together as a sector to listen, learn, discuss, contribute, and network with specialists and colleagues.
If you haven’t yet registered, I encourage you to check out the conference website. This year it will be held from 6 to 8 August 2024 at Tākina Convention Centre in Wellington.
We have a stellar line up of speakers and it promises to be an engaging and informative event.
Whaowhia te kete mātauranga
Fill the basket of knowledge.
Ngā mihi nui,
Dr Linda Sissons
Acting Chief Executive
Education New Zealand Manapou ki te Ao
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From the CE: A uniquely Kiwi education
Tēnā koutou katoa –
I’m extremely proud to have introduced ENZ’s Māori name this year: Manapou ki te Ao. It truly sums up our work and values: Manapou means supporting and sustaining life, enabling growth and progression, while ki te Ao means to the world. That’s our role in a nutshell – enabling all students to gain the skills and knowledge to grow and contribute to the world.
And that’s been our focus this year. Together with the sector and other government agencies, we’re working towards the goals of the International Education Strategy – to ensure students who come to New Zealand have a high-quality, uniquely Kiwi education, and that they feel welcome and flourish.
Here’s a roundup of some of our latest work to help achieve this:
We’ve been developing tools to support students while they’re studying here. Our new student-focused website NauMai NZ embodies manaakitanga. It offers practical and trusted information for students new to New Zealand, on everything from bank accounts to water safety to mental health. And it decodes the mysteries of Kiwi slang! To date more than 20,000 students have visited the site.
We’ve been promoting a New Zealand education through our new brand message, I Am New, which encourages students to think independently and to ask questions. Ask New Anything, our new marketing campaign, reinforces that. It’s where prospective students can ask real students real questions about what it’s like to study here, and receive an authentic, unscripted answer. Take a look at the videos on YouTube. New Zealand’s education providers and ENZ Recognised Agents are very welcome to use these resources in their own marketing.
Our new joint work programme with Immigration New Zealand is helping to increase numbers of decision-ready applications from students coming into the immigration system. This will help improve processing times, reduce pressure on the system and attract genuine students.
In addition, we’re working with stakeholders from across government, the sector and providers to ensure international education is fully considered in the vocational education reforms. We’re also working with the New Zealand Institute of Skills and Technology (NZIST) to develop a strong global marketing platform to promote New Zealand as a destination for quality vocational education. In the interim we’re working closely with ITPs to support the message to students and agents that it’s “business as usual” for international students.
Finally, we often talk about the benefits of international education in terms of economic, social and cultural benefits for New Zealand and New Zealanders. But for me, international education is much more than that – it’s personal.
That’s because I’ve been an international student and because, together with my family, we have been privileged to host several college-aged international students from Japan and to become their New Zealand family. Likewise, many of my colleagues here at ENZ have been international students or hosted students or had family members studying abroad. So, we understand first-hand manaakitanga, the richness that cultural diversity brings, and the strong and enduring bonds that are formed.
At the end of the day, international education is about nourishing and enriching the young manuhiri in our care as they live and study among us, far from home.
So in closing, I wish you and your extended families the compliments of the season and a happy New Year. I’m looking forward to working with you next year to provide a uniquely New Zealand education and experience to those choosing to study here, and to ensure more young New Zealanders take up the opportunities to study abroad.
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Around the world in five
US
More international college graduates staying to work in US
The number of international student graduates staying on to work in the US has risen since 2008, with no signs of stopping.
GLOBAL
Bank of Mum & Dad: Global international student funding gap revealed
A new survey shows international students are turning to part-time work and their parents rely on borrowed funds to contribute to their education.
SOUTH AFRICA
English language schools officially recognised by government
English language schools that are members of Education South Africa will be formally recognised by the government, opening the door for students to study English in South Africa with greater regulatory stability and visa certainty.
GERMANY
Germany leads Europe in student social engagement
Germany leads the way in helping students thrive outside class, followed by the UK, Austria and Ireland, according to the European Student Survey by Times Higher Education.
CANADA
Montreal wants its international students to stay
Montreal International has launched a ‘Je Choisis Montreal’ or ‘I choose Montreal’ campaign to help more international students live, work and immigrate to the city.
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Upcoming offshore events related to international education – April 2022
Dates
Event
Location
8 - 11 May
International Conference & Exhibition for Education (ICEE)
Organised by the Saudi Ministry of Education, the conference has this year opened to wider participation. ENZ will host a pavilion with New Zealand universities, English language schools, and EdTech companies.
Contact: Bronwyn Shanks
Riyadh, Saudi Arabia
16 – 18 May
IECA Spring Conference
The Independent Educational Consultants Association (IECA) is a not-for-profit, international professional association representing experienced independent educational consultants. ENZ plans to attend to develop networks of IECs.
Contact: Lewis Gibson
North America
22 May
Study with New Zealand Virtual Fair
A co-funded virtual exhibition between ENZ and one of our ENZRAs in Viet Nam, IDP. The online session will promote New Zealand as a high-quality study destination and offers an opportunity for New Zealand institutions to communicate directly with potential students and parents.
Contact: Van Banh
Viet Nam
29 May, 4, 5 June
Code Camps – Future Proof Interactive series
A series of five code camps for Vietnamese school students, in a collaboration between ENZ and Code Avengers. The aim is to promote New Zealand’s future-proof education.
Contact: Van Banh
Viet Nam
31 May – 3 June
NAFSA: Association of International Educators annual conference 2022
This is the largest international education conference in the world, and this year’s theme is 'Building Our Sustainable Future'.
Contact: Lewis Gibson
Denver, Colorado, USA
13-16 September
European Association for International Education (EAIE)
EAIE is the largest business-to-business conference and international education event in Europe. This year’s theme is ‘The Future in Full Colour’. ENZ will host a pavilion with New Zealand universities and ITPs and run a networking event to engage with existing and new contacts face-to-face.
Contact: Olga Elli
Barcelona, Spain
14 – 15 September
Asia Pacific Technical Vocational Education and Training (APAC TVET) Forum
A partnership between ENZ, Te Pūkenga and Skills Consulting Group showcasing NZ vocational sector and its expertise. The forum will include academic and business-to-business/government-to-government elements, bringing together stakeholders across Asia and the Pacific to share expertise and capability.
Contact: Richard Kyle
Online –Asia and Pacific wide
21 – 29 October
China Education Expo (CEE)
Annual exhibition tour hosted by China Education Association for International Exchange (CEAIE) since 2000.
This major conference and expo is the leading international education event in China.
Contact: Jane Liu
Beijing, Guangzhou, Chengdu, Shanghai
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Around the world in five
EUROPE
Erasmus study abroad programme to extend beyond EU by 2021
As Brexit looms and more countries look to join the international higher education sector, the Erasmus exchange programme, which allows EU students to study within other EU regions, is set to allow other countries to participate.
JAPAN
ID system to track international student workers
Japan will start tracking international residents’ work status via its national ID system, allowing it to better enforce labour rules such as the 28-hour-per-week limit for work by international students.
CANADA
International recruitment keeps growing, but stakeholders concerned
The international student flow to Canada hasn’t slowed down after a record-breaking 51,020 study visas in 2017, but stakeholders are concerned that the sector needs to focus on outward mobility as well.
US
Report: US introduces restrictions for some Chinese visas
The US government is moving to limit the period of validity for visas issued to some Chinese students and researchers in specified technology fields.
NETHERLANDS
Courses and degrees in English are fine as long as standards don’t suffer
Institutions can offer more courses and degrees in English as long as it leads to an improvement in standards and Dutch students are not forced out, the country's education minister said amid concerns over the growing number of international students
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Revised code of practice for international education providers
The code outlines ten outcomes sought from education providers for the care and support of international students.
- marketing and promotion
- managing and monitoring agents
- offers enrolment and contract
- immigration criteria
- adequate orientation
- safety and well-being
- student support, advice and services
- managing withdrawal and closure
- dealing with grievances
- compliance with International Student Contract Dispute Resolution Scheme
The New Zealand Qualifications Authority will administer the code and impose sanctions against education providers who breach it.
New Zealand was one of the first countries in the world to adopt a code of practice in 2002. This new code will ensure New Zealand remains a world leader in the pastoral care of international students.
The international education sector has been growing strongly. To sustain this growth, it is imperative that we ensure international students receive a high quality education and have a positive, well-supported experience whilst studying in New Zealand.
A new International Student Contract Dispute Resolution Scheme (DRS) has also been established to resolve contractual and financial disputes between international students and education providers.The new dispute resolution scheme will provide a faster and more effective forum for resolving contract and financial disagreements between students and providers. More information on this can be found here.
Both the code and the disputes resolution scheme come into force on 1 July 2016.
The revised code and the dispute resolution scheme are part of the Education Amendment Act 2015 and follow extensive consultation across the sector.Further information about the revised code can be found here.
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Letter from the CE: $4.28 billion valuation a great result
This places international education (onshore and offshore delivery) as New Zealand’s fourth largest export industry, and puts us well on the way to achieving our goal of a $5 billion economic value by 2025.
This achievement belongs to our education providers for delivering high-quality education programmes, the government bodies who work together and keep student well-being at the heart of the industry, and the Kiwis who welcome young people from around the globe into their homes and communities. This is what keeps bringing students to our shores.
As we know, economic contribution is just one aspect of international education, with the social and cultural benefits (though harder to quantify) being equally important.
International education connects New Zealanders with the world in a personal and meaningful way, and provides a global perspective to our institutions and communities. International students bring a rich cultural diversity, and allow Kiwi students to learn about the world by bringing the world to them. Students are exposed to different ways of thinking and looking at things, helping them to become more outward-looking and accepting of other cultures.
Of course, international education is a two-way flow. While New Zealanders are increasingly aware of the benefits of having international students here, there is ample opportunity for young Kiwis to go out into the world and experience the benefits of international education for themselves. This, I hope, will be a growing focus for the industry.
The new valuation is a clear reflection of New Zealand’s successful approach for both providers and students. It also demonstrates that great things that can happen when we work together. Let’s keep working together for the benefit of all.
Grant McPherson Chief Executive, Education New Zealand
The Economic Impact of International Education Report for 2015/16 and its key findings can be found here.
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Letter from the CE: Rolling out the welcome mat for students
At ENZ, we’re in planning mode for the year ahead, which involves finishing up projects such as our partnership with Mortal Engines. Our digital and PR campaign for the film, which features New Zealand and international graduates who worked on the Hollywood film, launched in early January. Impressively, the campaign video assets reached more than three million people in the first week alone. This is a promising start, and we expect to see continued interest as we promote New Zealand as a great place to study the creative arts.
At this time of year, student support is top of mind with the arrival of new international students, who will feel excited and anxious about life in their new home-away-from-home.
New Zealand’s place in the world means that Kiwis intrinsically understand the importance of forming and maintaining global skills and connections, and the leap of faith this often involves.
We each have a responsibility to treat others as we would like to be treated ourselves, to wrap a warm welcome around students embarking on a New Zealand education experience – to embody manaakitanga.
Offering a helping hand at key points of the student journey and making personal connections will go a long way in ensuring a student’s time in New Zealand is positive and empowering.
We all have a role to play here.
At ENZ, we’re on a journey ourselves to ensure an excellent student experience is a cornerstone of our work. Student experience is a focus of the International Education Strategy, co-developed with the Ministry of Education, and we have put in place some clear plans for delivering and measuring our progress in this area. We are working on some exciting developments to benefit students and providers. You will hear more from us on this soon.
As we know, international education can help prepare the next generation of students to meet the demands and challenges of an increasingly globalised world.
For this reason, we should be thinking about how we can ensure domestic students are making the most of opportunities at hand too. The next round of PMSA/LA applications will open shortly, and I urge all tertiary students to consider an international experience.
I look forward to hearing about all these success stories in the coming year and seeing how international education benefits New Zealanders and New Zealand communities. For further insights into the benefits of international education for New Zealand, I encourage you to download Beyond the Economic, a 2018 report commissioned and published by ENZ which has been an extremely popular resource. It is filled with case studies of Kiwis who have experienced first-hand how international education enriches lives.
Each of those stories begins here, at the start of the school year and the first welcome to international students.
Grant McPherson
Chief Executive, Education New Zealand
